{"id":23583,"date":"2026-01-23T17:40:18","date_gmt":"2026-01-23T10:40:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=23583"},"modified":"2026-01-23T17:43:11","modified_gmt":"2026-01-23T10:43:11","slug":"tet-2026-consumer-trends-shaping-the-festive-economy","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/tet-2026-consumer-trends-shaping-the-festive-economy\/","title":{"rendered":"2026\u5e74\u6625\u8282\uff1a\u5851\u9020\u8282\u65e5\u7ecf\u6d4e\u7684\u6d88\u8d39\u8d8b\u52bf"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

B&Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n

\u5728\u201c\u8d8a\u5357\u7b80\u62a5\u201d\u7248\u5757\uff0cB&Company\u7684\u5e74\u8f7b\u7814\u7a76\u5458\u5c06\u53ca\u65f6\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u4ea7\u4e1a\u8d8b\u52bf\u3001\u6d88\u8d39\u8d8b\u52bf\u548c\u793e\u4f1a\u52a8\u5411\u7684\u4fe1\u606f\u3002<\/em><\/p>\n

\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

2026\u5e74\u8d8a\u5357\u6625\u8282\u5e02\u573a\u53cd\u6620\u51fa\u6d88\u8d39\u89c2\u5ff5\u7684\u8f6c\u53d8\uff0c\u6d88\u8d39\u8005\u66f4\u52a0\u6ce8\u91cd\u5b9e\u7528\u6027\u800c\u975e\u94fa\u5f20\u6d6a\u8d39\uff0c\u540c\u65f6\u53c8\u4fdd\u7559\u4e86\u4f20\u7edf\u7684\u9001\u793c\u4e60\u4fd7\u3002\u5c3d\u7ba1\u6625\u8282\u4ecd\u7136\u662f\u4e00\u5e74\u4e2d\u6700\u91cd\u8981\u7684\u5546\u4e1a\u65f6\u671f\uff0c\u4f46\u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u6311\u5254\uff0c\u5728\u652f\u51fa\u7684\u540c\u65f6\u517c\u987e\u4ef7\u683c\u548c\u6027\u4ef7\u6bd4\u3002\u672c\u6587\u5c06\u63a2\u8ba8\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u6a21\u5f0f\u3001\u6e20\u9053\u504f\u597d\uff0c\u4ee5\u53ca\u5bf9\u4e8e\u5e0c\u671b\u5728\u8d8a\u5357\u6700\u91cd\u8981\u7684\u8282\u65e5\u671f\u95f4\u5438\u5f15\u6d88\u8d39\u8005\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u8fd9\u4e9b\u53d8\u5316\u7684\u5173\u952e\u610f\u4e49\u3002<\/p>\n

\u6625\u8282\u5047\u671f\u53ca\u6d88\u8d39\u652f\u51fa\u80cc\u666f<\/strong><\/h3>\n

\u6625\u8282\u662f\u8d8a\u5357\u6d88\u8d39\u7ecf\u6d4e\u4e2d\u6700\u91cd\u8981\u7684\u9500\u552e\u65fa\u5b63\uff0c\u5c24\u5176\u5bf9\u4e8e\u5feb\u901f\u6d88\u8d39\u54c1\u884c\u4e1a\u800c\u8a00\uff0c\u6b64\u65f6\u9700\u6c42\u548c\u4fc3\u9500\u529b\u5ea6\u90fd\u8fbe\u5230\u9876\u5cf0\u3002\u5c3d\u7ba1\u6625\u8282\u671f\u95f4\u4ec5\u6709\u7ea6\u516b\u5468\uff08\u5305\u62ec\u8282\u524d\u548c\u8282\u540e\uff09\uff0c\u4f46\u5176\u5feb\u901f\u6d88\u8d39\u54c1\u5e74\u9500\u552e\u989d\u901a\u5e38\u5360\u5168\u5e741800\u4e07\u81f320100\u4e07\u4ebf\u8d8a\u5357\u76fe\u30022025\u5e74\uff0c\u6625\u8282\u671f\u95f4\u5feb\u901f\u6d88\u8d39\u54c1\u5e02\u573a\u540c\u6bd4\u589e\u957f5100\u4e07\u4ebf\u8d8a\u5357\u76fe\uff0c\u8f83\u8282\u524d\u589e\u957f16100\u4e07\u4ebf\u8d8a\u5357\u76fe\uff0c\u518d\u6b21\u5370\u8bc1\u4e86\u6625\u8282\u7684\u5546\u4e1a\u91cd\u8981\u6027\u3002[1]<\/a>.<\/p>\n

\u9884\u8ba12026\u5e74\u6625\u8282\u671f\u95f4\uff0c\u9700\u6c42\u91cf\u5c06\u6bd4\u5e74\u5747\u6c34\u5e73\u589e\u52a072%\u4ee5\u4e0a\uff0c\u56e0\u6b64\u9700\u8981\u63d0\u524d\u8fdb\u884c\u5927\u89c4\u6a21\u7684\u4f9b\u5e94\u51c6\u5907\u3002[2]<\/a>\u80e1\u5fd7\u660e\u5e02\u62a5\u544a\u79f0\uff0c\u5df2\u4e3a\u6625\u8282\u51c6\u5907\u4e86\u4ef7\u503c\u8d85\u8fc726\u4e07\u4ebf\u8d8a\u5357\u76fe\u7684\u5546\u54c1\uff0c\u5176\u4e2d\u5305\u62ec\u8d85\u8fc79\u4e07\u4ebf\u8d8a\u5357\u76fe\u7684\u4ef7\u683c\u7a33\u5b9a\u8ba1\u5212\u5546\u54c1\uff0c\u5e93\u5b58\u6c34\u5e73\u521b\u5386\u53f2\u65b0\u9ad8\u3002\u9884\u8ba1\u4ef7\u683c\u7a33\u5b9a\u5546\u54c1\u5c06\u6ee1\u8db32300\u4e07\u81f342.1\u4e07\u5428\u6625\u8282\u9700\u6c42\uff0c\u6709\u52a9\u4e8e\u5f53\u5730\u4ef7\u683c\u7ba1\u63a7\u3002\u6cb3\u5185\u4e5f\u91c7\u53d6\u4e86\u63aa\u65bd\u4fdd\u969c\u4f9b\u5e94\u548c\u98df\u54c1\u5b89\u5168\uff1b\u53c2\u4e0e\u4f01\u4e1a\u8f832025\u5e74\u6625\u8282\u589e\u52a0\u4e86500\u4e07\u81f330.1\u4e07\u5428\u5e93\u5b58\uff0c\u5176\u4e2d\u8d8a\u5357\u5546\u54c1\u5360\u4f9b\u5e94\u603b\u91cf\u768480.1\u4e07\u5428\u4ee5\u4e0a\u3002[3]<\/a>\u5927\u578b\u73b0\u4ee3\u96f6\u552e\u5546\uff08\u4f8b\u5982 WinMart\u3001MM Mega Market\u3001Aeon Mall\uff09\u5df2\u5c06\u5e93\u5b58\u589e\u52a0\u4e86 10-30%\uff0c\u5b9e\u73b0\u4e86\u6e20\u9053\u591a\u5143\u5316\uff0c\u5e76\u5ef6\u957f\u4e86\u4fc3\u9500\u671f\u3002[4]<\/a>.<\/p>\n

\u9700\u6c42\u65b9\u9762\uff0c\u6d88\u8d39\u8005\u652f\u51fa\u4f9d\u7136\u8c28\u614e\u3002\u4e00\u9879\u9488\u5bf91200\u540d\u53d7\u8bbf\u8005\u76842025\u5e74\u8c03\u67e5\u53d1\u73b0\uff0c421%\u7684\u53d7\u8bbf\u8005\u8868\u793a\u81ea\u5df1\u662f\u201c\u8c28\u614e\u201d\u7684\u8d2d\u7269\u8005\uff0c\u6bd42024\u5e74\u4e0a\u5347\u4e866\u4e2a\u767e\u5206\u70b9\uff0c\u8fd9\u4e3b\u8981\u662f\u7531\u4e8e\u5bf9\u901a\u80c0\u7684\u62c5\u5fe7\u548c\u5bb6\u5ead\u652f\u51fa\u7684\u589e\u52a0\u3002[5]<\/a>B&Company \u8fd8\u6307\u51fa\uff0c\u867d\u7136 2026 \u5e74\u6625\u8282\u671f\u95f4\u7684\u5e93\u5b58\u589e\u957f\u901f\u5ea6\u548c\u6c34\u5e73\u90fd\u9ad8\u4e8e 2025 \u5e74\uff0c\u4f46\u56fd\u5185\u5e02\u573a\u4f9d\u7136\u7a33\u5b9a\uff0c\u5c1a\u672a\u8fdb\u5165\u5f3a\u52b2\u589e\u957f\u9636\u6bb5\uff1b\u65b0\u5e74\u540e\u7684\u9700\u6c42\u4e00\u76f4\u4fdd\u6301\u7a33\u5b9a\uff0c\u8fc4\u4eca\u4e3a\u6b62\u8fd8\u6ca1\u6709\u51fa\u73b0\u660e\u663e\u7684\u6fc0\u589e\u3002<\/p>\n

2026\u5e74\u6625\u8282\u671f\u95f4\u7684\u6d88\u8d39\u8005\u884c\u4e3a<\/strong><\/h3>\n

\u65f6\u673a\u548c\u8ba1\u5212\u884c\u4e3a<\/strong><\/h4>\n

2025\u5e74\u4e00\u9879\u9488\u5bf9481\u540d\u53d7\u8bbf\u8005\u7684\u8c03\u67e5\u663e\u793a\uff0c681\u540d\u6625\u8282\u8d2d\u7269\u8005\u63d0\u524d20\u5929\u4ee5\u4e0a\u5f00\u59cb\u8d2d\u7269\uff0c361\u540d\u63d0\u524d40\u5929\u4ee5\u4e0a\u5f00\u59cb\u8d2d\u7269\u3002[6]<\/a>\u4e0e\u5f80\u5e74\u63d0\u524d\u56e4\u8d27\u7684\u4eba\u76f8\u6bd4\uff0c\u4eca\u5e74\u7684\u56e4\u8d27\u91cf\u6709\u6240\u4e0b\u964d\u3002\u8fd9\u8868\u660e\uff0c\u63d0\u524d\u5927\u91cf\u56e4\u8d27\u7684\u73b0\u8c61\u6b63\u9010\u6e10\u88ab\u4e34\u8fd1\u4f7f\u7528\u65f6\u95f4\u7684\u96c6\u4e2d\u8d2d\u4e70\u6240\u53d6\u4ee3\u3002\u4ece\u6d88\u8d39\u8005\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u79cd\u8f6c\u53d8\u53cd\u6620\u4e86\u4eba\u4eec\u5bf9\u6625\u8282\u66f4\u52a0\u52a1\u5b9e\u7684\u6001\u5ea6\uff0c\u56e0\u4e3a\u5bb6\u5ead\u8d8a\u6765\u8d8a\u6ce8\u91cd\u8bc4\u4f30\u5b9e\u9645\u9700\u6c42\uff0c\u8c28\u614e\u7ba1\u7406\u9884\u7b97\uff0c\u5e76\u4e14\u53ea\u5728\u660e\u786e\u8d2d\u4e70\u76ee\u7684\u7684\u60c5\u51b5\u4e0b\u624d\u8fdb\u884c\u6d88\u8d39\u3002<\/p>\n

\u4ef7\u503c\u9a71\u52a8\u578b\u51b3\u7b56<\/strong><\/h4>\n

\u4e00\u9879\u9488\u5bf91000\u540d\u53d7\u8bbf\u8005\u7684\u8c03\u67e5\u663e\u793a\uff0c\u6625\u8282\u671f\u95f4\u9001\u793c\u6700\u5e38\u9001\u7ed9\u7236\u6bcd\uff08711\u4eba\uff09\u548c\u4f34\u4fa3\u7684\u7236\u6bcd\uff08591\u4eba\uff09\u3002\u51ef\u5ea6\uff08Kantar\uff09\u7684\u53e6\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c521\u540d\u6d88\u8d39\u8005\u66f4\u591a\u5730\u4e3a\u5bb6\u4eba\u8d2d\u7269\uff0c\u4f46\u4eca\u5e74\u6625\u8282\u671f\u95f4\u6700\u5927\u7684\u53d8\u5316\u662f\u6d88\u8d39\u8005\u66f4\u52a0\u6ce8\u91cd\u5b9e\u9645\u9700\u6c42\u800c\u975e\u5916\u8868\u3002[7]<\/a>\u8fd9\u79cd\u8f6c\u53d8\u4f53\u73b0\u5728\u6d88\u8d39\u8005\u8d2d\u4e70\u884c\u4e3a\u4e2d\uff0c\u4ed6\u4eec\u66f4\u6ce8\u91cd\u5b9e\u7528\u6027\u800c\u975e\u793e\u4ea4\u70ab\u8000\uff0c\u5c06\u9884\u7b97\u5206\u914d\u7ed9\u4eb2\u5bc6\u5173\u7cfb\u800c\u975e\u51fa\u4e8e\u4e49\u52a1\u6027\u7684\u793e\u4ea4\u9001\u793c\u3002\u52302026\u5e74\uff0c\u8d8a\u5357\u6d88\u8d39\u8005\u5c06\u5c55\u73b0\u51fa\u66f4\u4e3a\u6210\u719f\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u5176\u7279\u70b9\u662f\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u7684\u8ba1\u5212\u548c\u4ef7\u503c\u4f18\u5316\u3002\u4ed6\u4eec\u4e0d\u518d\u51b2\u52a8\u6d88\u8d39\uff0c\u800c\u662f\u4f1a\u8ba1\u7b97\u3001\u6bd4\u8f83\u4ef7\u683c\uff0c\u5e76\u505a\u51fa\u7406\u6027\u9009\u62e9\uff0c\u6ce8\u91cd\u5b9e\u7528\u6027\u548c\u4fbf\u5229\u6027\uff0c\u540c\u65f6\u53c8\u4e0d\u5931\u4f20\u7edf\u7684\u6625\u8282\u6587\u5316\u4ef7\u503c\u89c2\u3002<\/p>\n

Top Tet gift recipients<\/strong><\/p>\n

100% = 1,000 \u540d\u53d7\u8bbf\u8005
\n\"Top<\/p>\n

\u6765\u6e90\uff1a \u897f\u7c73\u6208<\/a><\/p>\n

\u9891\u9053\u8d21\u732e<\/strong><\/h3>\n

2025\u5e74\u6625\u8282\u671f\u95f4\uff0c\u8d8a\u5357\u96f6\u552e\u4e1a\u5448\u73b0\u51fa\u9c9c\u660e\u7684\u591a\u6e20\u9053\u7279\u5f81\u3002\u4f20\u7edf\u6e20\u9053\u4ecd\u662f84%\u6625\u8282\u8d2d\u7269\u8005\u7684\u9996\u9009\uff0c\u800c\u73b0\u4ee3\u6e20\u9053\u7684\u9500\u552e\u989d\u4ec5\u5360\u603b\u9500\u552e\u989d\u768414%\uff0c\u8fd9\u53cd\u6620\u4e86\u6839\u6df1\u8482\u56fa\u7684\u5f53\u5730\u8d2d\u7269\u4e60\u60ef\u3002\u5c55\u671b2026\u5e74\uff0c\u5c3d\u7ba1\u4f20\u7edf\u6e20\u9053\u9884\u8ba1\u4ecd\u5c06\u662f\u4e3b\u8981\u6e20\u9053\uff0c\u4f46B&Company\u9884\u8ba1\uff0c\u968f\u7740\u73b0\u4ee3\u6e20\u9053\u548c\u7535\u5b50\u5546\u52a1\u7684\u6301\u7eed\u53d1\u5c55\uff0c\u6625\u8282\u8d2d\u7269\u7684\u683c\u5c40\u5c06\u9010\u6e10\u53d1\u751f\u8f6c\u53d8\uff0c\u5a31\u4e50\u6027\u3001\u60c5\u611f\u6027\u548c\u4fe1\u4efb\u611f\u5c06\u53d6\u4ee3\u4e3b\u52a8\u641c\u7d22\uff0c\u6210\u4e3a\u6625\u8282\u8d2d\u7269\u7684\u4e3b\u8981\u9a71\u52a8\u529b\u3002TikTok Shop\u62e5\u67097.41\u4ebf\u7528\u6237\uff0c\u4ed6\u4eec\u901a\u8fc7\u201c\u4e3a\u4f60\u63a8\u8350\u201d\u4fe1\u606f\u6d41\u53d1\u73b0\u5546\u54c1\uff0c\u76f4\u64ad\u3001\u77ed\u89c6\u9891\u548c\u9650\u65f6\u62a2\u8d2d\u7b49\u65b9\u5f0f\u6b63\u5728\u5d1b\u8d77\uff0c\u5f62\u6210\u4e00\u4e2a\u5168\u65b0\u7684\u6570\u5b57\u5316\u6625\u8282\u5e02\u573a\u3002[8]<\/a>.<\/p>\n

Channel contribution in Tet 2025<\/strong><\/p>\n

\u5355\u4f4d\uff1a%
\n\"Channel<\/p>\n

\u6765\u6e90\uff1a \u5c3c\u514b<\/a><\/p>\n

2026\u5e74\u6625\u8282\u70ed\u95e8\u4ea7\u54c1\u7c7b\u522b<\/strong><\/h3>\n

\u6309\u7167 2025 \u5e74\u6625\u8282\u671f\u95f4\u7684\u6a21\u5f0f\uff0c\u5564\u9152\u7684\u5feb\u901f\u6d88\u8d39\u54c1\u4ef7\u503c\u4efd\u989d\u4ece 21.91 \u4e07\u4ebf\u65e5\u5143\u589e\u81f3 24.71 \u4e07\u4ebf\u65e5\u5143\uff0c\u51b2\u52a8\u578b\u98df\u54c1\u4ece 7.51 \u4e07\u4ebf\u65e5\u5143\u589e\u81f3 10.41 \u4e07\u4ebf\u65e5\u5143\uff0c\u8fd9\u4e3b\u8981\u53d7\u793e\u4ea4\u548c\u8282\u65e5\u573a\u5408\u7684\u63a8\u52a8\uff0c\u9884\u8ba1\u8fd9\u4e9b\u7c7b\u522b\u5c06\u5728 2026 \u5e74\u6625\u8282\u671f\u95f4\u4fdd\u6301\u97e7\u6027\uff0c\u5e76\u7ee7\u7eed\u505a\u51fa\u9ad8\u6c34\u5e73\u7684\u8d21\u732e\u3002<\/p>\n

Value % Contribution of Tet and Pre-Tet to FMCG by Super Groups<\/strong><\/p>\n

\u5355\u4f4d\uff1a%
\n\"Value<\/p>\n

\u6765\u6e90\uff1a \u5c3c\u514b<\/a><\/p>\n

\u8fdb\u53e3\u7cd6\u679c\u3001\u9152\u7c7b\u548c\u5305\u88c5\u96f6\u98df\u4ecd\u7136\u662f\u70ed\u95e8\u7684\u793c\u54c1\u9009\u62e9\uff0c\u4f46\u4eba\u4eec\u660e\u663e\u503e\u5411\u4e8e\u9009\u62e9\u66f4\u5b9e\u7528\u3001\u66f4\u5177\u65e5\u5e38\u4ef7\u503c\u7684\u8fdb\u53e3\u5546\u54c1\uff0c\u4f8b\u5982\u65b0\u9c9c\u8fdb\u53e3\u6c34\u679c\u3001\u98df\u7528\u6cb9\u3001\u9999\u6599\u548c\u9c7c\u9732\u3002\u793c\u7bee\uff08Hampers\uff09\u4ecd\u7136\u662f\u6625\u8282\u4f20\u7edf\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u4f46\u5176\u5185\u5bb9\u548c\u4ef7\u683c\u90fd\u53d1\u751f\u4e86\u663e\u8457\u53d8\u5316\u3002\u5b9a\u5236\u793c\u7bee\u8d8a\u6765\u8d8a\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u7b56\uff0c\u96f6\u552e\u5546\u63d0\u4f9b\u7075\u6d3b\u7684\u793c\u7bee\u7ec4\u5408\uff0c\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u6839\u636e\u6536\u793c\u4eba\u7684\u559c\u597d\u548c\u9884\u7b97\u6765\u9009\u62e9\u5408\u9002\u7684\u793c\u7269\u3002\u6765\u81ea\u8d8a\u5357\u5404\u7701\u7684OCOP\u8ba4\u8bc1\u7279\u8272\u4ea7\u54c1\uff0c\u4f53\u73b0\u4e86\u6d88\u8d39\u8005\u5bf9\u8d8a\u5357\u519c\u4e1a\u591a\u6837\u6027\u548c\u5730\u9053\u672c\u5730\u4ea7\u54c1\u7684\u65e5\u76ca\u91cd\u89c6\u3002<\/p>\n

\u4ef7\u683c\u8303\u56f4\u5e7f\u6cdb\uff0c\u4ee5\u6ee1\u8db3\u4e0d\u540c\u9884\u7b97\u7684\u9700\u6c42\u3002\u7b80\u5355\u7684\u6625\u8282\u793c\u7bee\uff0c\u5185\u542b\u5927\u7c73\u3001\u98df\u7528\u6cb9\u4ee5\u53ca\u4ef7\u683c\u9002\u4e2d\u7684\u7cd5\u70b9\u548c\u7cd6\u679c\uff0c\u552e\u4ef7\u7ea6\u4e3a50\u4e07\u8d8a\u5357\u76fe\u6216\u66f4\u4f4e\u3002[9]<\/a>\u800c\u519c\u4ea7\u54c1\u7279\u8272\u793c\u54c1\u7bee\u7684\u4ef7\u683c\u5219\u4ece\u6bcf\u4e2a80\u4e07\u8d8a\u5357\u76fe\u5230200\u4e07\u8d8a\u5357\u76fe\u4e0d\u7b49\u3002[10]<\/a>\u793c\u76d2\u8bbe\u8ba1\u4ef7\u683c\u591a\u6837\uff0c\u4ece 49,900 \u8d8a\u5357\u76fe\u300195,000 \u8d8a\u5357\u76fe\u5230 100,000 \u8d8a\u5357\u76fe\u4ee5\u4e0a\u4e0d\u7b49\uff0c\u65b9\u4fbf\u6d88\u8d39\u8005\u6839\u636e\u9884\u7b97\u8fdb\u884c\u9009\u62e9\u3002[11]<\/a>.<\/p>\n

A Vietnamese gift basket (hamper)<\/strong><\/p>\n

\"A<\/p>\n

\u6765\u6e90\uff1a \u8336\u8d8a<\/a><\/p>\n

\u6625\u8282\u671f\u95f4\uff0c\u7f8e\u5bb9\u4ea7\u54c1\u7684\u9700\u6c42\u901a\u5e38\u4f1a\u6fc0\u589e\uff0c\u5c24\u5176\u662f\u5973\u6027\u6d88\u8d39\u8005\uff0c\u5979\u4eec\u5e0c\u671b\u5728\u65b0\u7684\u4e00\u5e74\u91cc\u5c55\u73b0\u7cbe\u81f4\u7684\u5bb9\u989c\u3002\u636eMetric Analytics\u7684\u6570\u636e\u663e\u793a\uff0c2025\u5e74\u6625\u8282\u671f\u95f4\uff0cShopee\u548cTikTok Shop\u7684\u7f8e\u5bb9\u4ea7\u54c1\u9500\u552e\u989d\u8fbe\u523011.15\u4e07\u4ebf\u8d8a\u5357\u76fe\uff0c\u540c\u6bd4\u589e\u957f421\u4e07\u4ebf\u8d8a\u5357\u76fe\uff0c\u9500\u91cf\u8fbe1.041\u4ebf\u4ef6\uff0c\u8868\u660e\u65fa\u5b63\u9700\u6c42\u5f3a\u52b2\u3002\u6d88\u8d39\u8005\u503e\u5411\u4e8e\u8d2d\u4e70\u9762\u90e8\u62a4\u80a4\u54c1\u3001\u5934\u53d1\u548c\u8eab\u4f53\u62a4\u7406\u4ea7\u54c1\u3001\u7f8e\u7532\u4ea7\u54c1\u4ee5\u53ca\u7f8e\u5bb9\u793c\u76d2\uff0c\u5176\u4e2d\u9762\u90e8\u62a4\u80a4\u54c1\u5728Shopee\u7f8e\u5bb9\u4ea7\u54c1\u603b\u9500\u552e\u989d\u4e2d\u5360\u6bd4\u8d85\u8fc7\u4e00\u534a\u3002[12]<\/a>.<\/p>\n

Increase in demand for Beauty-related products<\/strong><\/p>\n

\"Increase<\/p>\n

\u6765\u6e90\uff1a \u8d8a\u5357\u8327<\/a><\/p>\n

\u5bf9\u54c1\u724c\u548c\u96f6\u552e\u5546\u7684\u5f71\u54cd<\/strong><\/h3>\n

\u8981\u51ed\u501f\u611f\u77e5\u4ef7\u503c\u800c\u975e\u4ef7\u683c\u6765\u5c55\u5f00\u7ade\u4e89\u3002<\/strong><\/h4>\n

2026\u5e74\u6625\u8282\u671f\u95f4\uff0c\u6d88\u8d39\u8005\u7684\u7406\u6027\u7a0b\u5ea6\u548c\u4ef7\u503c\u610f\u8bc6\u65e5\u76ca\u589e\u5f3a\uff0c\u4ed6\u4eec\u65e2\u6ce8\u91cd\u4f20\u7edf\uff0c\u4e5f\u6ce8\u91cd\u9884\u7b97\u63a7\u5236\u3002\u8d2d\u4e70\u51b3\u7b56\u66f4\u4fa7\u91cd\u4e8e\u5b9e\u7528\u6027\u3001\u4fe1\u4efb\u611f\u4ee5\u53ca\u4e0e\u4eb2\u5bc6\u5bb6\u5ead\u5173\u7cfb\u7684\u5173\u8054\u6027\uff0c\u800c\u975e\u793e\u4ea4\u70ab\u8000\u6216\u8eab\u4efd\u8c61\u5f81\u3002\u8fd9\u79cd\u8f6c\u53d8\u8981\u6c42\u4f01\u4e1a\u5236\u5b9a\u80fd\u591f\u6e05\u6670\u4f20\u8fbe\u7269\u6709\u6240\u503c\u7684\u7b56\u7565\uff0c\u5e76\u4ee5\u900f\u660e\u7684\u5b9a\u4ef7\u3001\u7075\u6d3b\u7684\u4ea7\u54c1\u914d\u7f6e\u548c\u5b9a\u5236\u9009\u9879\u4e3a\u652f\u6491\u3002\u90a3\u4e9b\u65e2\u80fd\u6ee1\u8db3\u5bb6\u5ead\u5b9e\u9645\u9700\u6c42\uff0c\u53c8\u80fd\u4fdd\u7559\u6587\u5316\u8c61\u5f81\u610f\u4e49\u7684\u54c1\u724c\uff0c\u66f4\u6709\u53ef\u80fd\u8d62\u5f97\u6625\u8282\u671f\u95f4\u7684\u9500\u552e\uff0c\u5e76\u5728\u6625\u8282\u4e4b\u540e\u7ee7\u7eed\u4fdd\u6301\u6d88\u8d39\u8005\u7684\u957f\u671f\u5fe0\u8bda\u5ea6\u3002<\/p>\n

\u8de8\u6e20\u9053\u91cd\u65b0\u5e73\u8861\u6295\u8d44\u7ec4\u5408<\/strong><\/h4>\n

\u9884\u8ba1\u52302026\u5e74\uff0c\u4f20\u7edf\u8d38\u6613\u4ecd\u5c06\u662f\u6625\u8282\u6d88\u8d39\u7684\u652f\u67f1\uff0c\u5c24\u5176\u662f\u5728\u751f\u6d3b\u5fc5\u9700\u54c1\u548c\u793e\u533a\u8d2d\u7269\u65b9\u9762\u3002\u7136\u800c\uff0c\u73b0\u4ee3\u8d38\u6613\u548c\u7535\u5b50\u5546\u52a1\u7684\u5feb\u901f\u53d1\u5c55\u8868\u660e\uff0c\u4f01\u4e1a\u9700\u8981\u91cd\u65b0\u5e73\u8861\u6e20\u9053\u7b56\u7565\uff0c\u800c\u975e\u7b80\u5355\u5730\u8fdb\u884c\u6e20\u9053\u66ff\u4ee3\u3002\u54c1\u724c\u5e94\u7ee7\u7eed\u786e\u4fdd\u5728\u4f20\u7edf\u6e20\u9053\u7684\u4f9b\u5e94\u548c\u66dd\u5149\u5ea6\uff0c\u540c\u65f6\u6709\u9009\u62e9\u5730\u5229\u7528\u73b0\u4ee3\u96f6\u552e\u6e20\u9053\u6765\u4fdd\u969c\u536b\u751f\u3001\u63d0\u4f9b\u7cbe\u9009\u5546\u54c1\u548c\u793c\u54c1\u89e3\u51b3\u65b9\u6848\u3002\u793e\u4ea4\u7535\u5546\u4e0d\u518d\u662f\u8f85\u52a9\u6e20\u9053\uff0c\u800c\u662f\u5728\u8d2d\u7269\u884c\u4e3a\u4e2d\u626e\u6f14\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u89d2\u8272\uff0c\u5c24\u5176\u662f\u5728\u6625\u8282\u7b49\u8d2d\u7269\u9ad8\u5cf0\u671f\u3002\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u6625\u8282\u7b56\u7565\u4e0d\u80fd\u518d\u4ec5\u4ec5\u4f9d\u8d56\u6298\u6263\uff0c\u800c\u5fc5\u987b\u56f4\u7ed5\u4f18\u8d28\u5185\u5bb9\u3001\u76f4\u64ad\u4e92\u52a8\u548c\u6d41\u7545\u7684\u8d2d\u7269\u4f53\u9a8c\u6765\u6784\u5efa\u3002<\/p>\n

\u91cd\u70b9\u5173\u6ce8\u5173\u952e\u7c7b\u522b<\/strong><\/h4>\n

2026\u5e74\u6625\u8282\u671f\u95f4\uff0c\u54c1\u7c7b\u589e\u957f\u53ef\u80fd\u5448\u73b0\u96c6\u4e2d\u800c\u975e\u5206\u6563\u7684\u8d8b\u52bf\u3002\u5564\u9152\u3001\u51b2\u52a8\u578b\u98df\u54c1\u548c\u4e73\u5236\u54c1\u996e\u6599\u88ab\u8ba4\u4e3a\u662f\u5173\u952e\u7684\u589e\u957f\u9a71\u52a8\u529b\uff0c\u8fd9\u5f97\u76ca\u4e8e\u793e\u4ea4\u6d88\u8d39\u573a\u666f\u3001\u4fbf\u5229\u6027\u9700\u6c42\u4ee5\u53ca\u65e5\u76ca\u589e\u5f3a\u7684\u5065\u5eb7\u610f\u8bc6\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5b9e\u7528\u793c\u54c1\u548c\u65e5\u5e38\u5fc5\u9700\u54c1\u6b63\u5728\u53d6\u4ee3\u5962\u4f88\u54c1\uff0c\u5f3a\u5316\u4e86\u6d88\u8d39\u8005\u9009\u62e9\u6027\u5347\u7ea7\u6d88\u8d39\u7684\u8d8b\u52bf\uff0c\u5373\u6d88\u8d39\u8005\u53ea\u4f1a\u5728\u4e0e\u8282\u65e5\u4e3b\u9898\u5951\u5408\u5ea6\u9ad8\u4e14\u611f\u77e5\u4ef7\u503c\u9ad8\u7684\u54c1\u7c7b\u4e2d\u8fdb\u884c\u5347\u7ea7\u3002\u54c1\u724c\u5e94\u4f18\u5148\u6295\u8d44\u4e8e\u8fd9\u4e9b\u201c\u5951\u5408\u8282\u65e5\u6c1b\u56f4\u201d\u7684\u54c1\u7c7b\uff0c\u540c\u65f6\u907f\u514d\u8fc7\u5ea6\u6269\u5f20\u5230\u7f3a\u4e4f\u6587\u5316\u6216\u529f\u80fd\u6027\u652f\u6491\u7684\u9ad8\u7aef\u7ec6\u5206\u5e02\u573a\u3002<\/p>\n

\u00a0<\/em><\/p>\n

*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n\n\n\n
B\uff06Company<\/em><\/strong><\/p>\n

\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n

\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n

\u4fe1\u606f@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/<\/a><\/p>\n

[2]<\/a> https:\/\/vneconomy.vn\/nhu-cau-hang-thiet-yeu-co-the-tang-den-30-trong-mua-sam-tet.htm<\/a><\/p>\n

[3]<\/a> https:\/\/www.vietnamplus.vn\/ha-noi-doanh-nghiep-tang-luong-du-tru-hang-hoa-binh-on-thi-truong-tet-tu-5-30-post1088606.vnp<\/a><\/p>\n

[4]<\/a> https:\/\/nhandan.vn\/hang-tet-doi-dao-gia-ca-on-dinh-post937749.html<\/a><\/p>\n

[5]<\/a> https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/<\/a><\/p>\n

[6]<\/a> https:\/\/2036413.hs-sites-na2.com\/hubfs\/Decision%20Lab%20-%20Tet%20Consumer%20Path-to-purchase%20Report.pdf<\/p>\n

[7]<\/a> https:\/\/en.vietnamplus.vn\/hcm-city-market-reflects-cautious-practical-tet-spending-trends-post335246.vnp<\/a><\/p>\n

[8]<\/a> https:\/\/thuongtruong.com.vn\/news\/mua-sam-tet-2026-du-bao-don-ve-4-tuan-cuoi-va-su-troi-day-cua-kenh-thuong-mai-xa-hoi-157644.html<\/p>\n

[9]<\/a> https:\/\/www.vietnam.vn\/en\/thi-truong-gio-qua-tet-chu-trong-tinh-thiet-thuc-gia-mem<\/a><\/p>\n

[10]<\/a> https:\/\/www.vietnam.vn\/san-pham-ocop-gia-lai-nhon-nhip-vao-mua-phuc-vu-tet<\/a><\/p>\n

[11]<\/a> https:\/\/www.vietnam.vn\/en\/doi-dao-hang-hoa-tet-binh-ngo-2026-chu-dong-tu-som-binh-on-tu-goc<\/a><\/p>\n

[12]<\/a> https:\/\/metric.vn\/resource\/blog\/metric-tet-2026-nen-kinh-doanh-gi-phan-tich-xu-huong-mua-sam-tu-du-lieu-tren-san-tmdt<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u8d8a\u5357 2026 \u5e74\u6625\u8282\u53cd\u6620\u4e86\u6d88\u8d39\u89c2\u5ff5\u5411\u4ef7\u503c\u5bfc\u5411\u578b\u8f6c\u53d8\uff0c\u6d88\u8d39\u8005\u5728\u91cd\u89c6\u5b9e\u7528\u6027\u7684\u540c\u65f6\uff0c\u4e5f\u6ce8\u91cd\u4fdd\u7559\u4f20\u7edf\u4e60\u4fd7\u3002<\/p>","protected":false},"author":12,"featured_media":23590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130,1268],"yoast_head":"\nTet 2026: Consumer trends shaping the festive economy - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam's Tet 2026 reflects a shift toward value-conscious consumption, as consumers prioritize practicality while preserving traditional practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/tet-2026-consumer-trends-shaping-the-festive-economy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tet 2026: Consumer trends shaping the festive economy - 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