{"id":22710,"date":"2025-10-14T14:51:01","date_gmt":"2025-10-14T07:51:01","guid":{"rendered":"https:\/\/b-company.jp\/?p=22710"},"modified":"2025-10-14T15:39:38","modified_gmt":"2025-10-14T08:39:38","slug":"vietnam-beauty-market-2025-key-updates-investment-activities-and-trends","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/","title":{"rendered":"2025\u5e74\u8d8a\u5357\u7f8e\u5bb9\u5e02\u573a\uff1a\u5173\u952e\u66f4\u65b0\u3001\u6295\u8d44\u6d3b\u52a8\u548c\u8d8b\u52bf"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n<p><em>\u5728\u201c\u8d8a\u5357\u7b80\u62a5\u201d\u7248\u5757\uff0cB&amp;Company\u7684\u5e74\u8f7b\u7814\u7a76\u5458\u5c06\u53ca\u65f6\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u4ea7\u4e1a\u8d8b\u52bf\u3001\u6d88\u8d39\u8d8b\u52bf\u548c\u793e\u4f1a\u52a8\u5411\u7684\u4fe1\u606f\u3002<\/em><\/p>\n<p><em>\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>2025\u5e74\uff0c\u8d8a\u5357\u7684\u7f8e\u5986\u884c\u4e1a\u6b63\u7ecf\u5386\u4e00\u4e2a\u91cd\u8981\u7684\u53d1\u5c55\u9636\u6bb5\uff0c\u5176\u9a71\u52a8\u529b\u5728\u4e8e\u5e74\u8f7b\u65f6\u5c1a\u7684\u4eba\u53e3\u7ed3\u6784\u4ee5\u53ca\u5feb\u901f\u589e\u957f\u7684\u7f51\u8d2d\u3002\u968f\u7740\u56fd\u5185\u5916\u54c1\u724c\u7ade\u76f8\u4e89\u593a\u5ba2\u6237\uff0c\u62a4\u80a4\u3001\u5f69\u5986\u548c\u5065\u5eb7\u670d\u52a1\u7684\u652f\u51fa\u6301\u7eed\u589e\u957f\u3002\u968f\u7740\u6e05\u6d01\u7f8e\u5bb9\u7b49\u65b0\u8d8b\u52bf\u7684\u51fa\u73b0\u3001\u7535\u5546\u7684\u5174\u8d77\u4ee5\u53ca\u5bf9\u5916\u8d44\u66f4\u52a0\u5f00\u653e\u7684\u653f\u7b56\uff0c\u5e02\u573a\u6b63\u5728\u5feb\u901f\u53d8\u5316\u3002\u5bf9\u4e8e\u5168\u7403\u54c1\u724c\u548c\u6295\u8d44\u8005\u6765\u8bf4\uff0c\u8d8a\u5357\u662f\u4e1c\u5357\u4e9a\u6700\u4ee4\u4eba\u5174\u594b\u7684\u5e02\u573a\u4e4b\u4e00\u2014\u2014\u7f8e\u5986\u3001\u79d1\u6280\u548c\u6587\u5316\u5728\u8fd9\u91cc\u4ea4\u878d\u878d\u5408\u3002<\/p>\n<p><strong>2025\u5e74\u8d8a\u5357\u7f8e\u5bb9\u5e02\u573a\u683c\u5c40<\/strong><\/p>\n<p>\u53d7\u6536\u5165\u589e\u957f\u3001\u57ce\u5e02\u5316\u5feb\u901f\u53d1\u5c55\u4ee5\u53ca\u6d88\u8d39\u8005\u66f4\u52a0\u6ce8\u91cd\u81ea\u8eab\u5f62\u8c61\u7684\u63a8\u52a8\uff0c\u8d8a\u5357\u7f8e\u5bb9\u53ca\u4e2a\u4eba\u62a4\u7406\u5e02\u573a\u57282025\u5e74\u4ecd\u5c06\u4fdd\u6301\u5f3a\u52b2\u589e\u957f\u3002\u9884\u8ba1\u4eca\u5e74\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u5230\u7ea627.4\u4ebf\u7f8e\u5143\uff0c\u5e76\u5c06\u6301\u7eed\u4ee5\u6bcf\u5e74\u7ea63.31\u4e07\u4ebf\u81f33\u4e07\u4ebf\u7f8e\u5143\u7684\u901f\u5ea6\u589e\u957f\uff0c\u76f4\u81f32029\u5e74\u3002<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>\u5728\u6240\u6709\u7c7b\u522b\u4e2d\uff0c\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\uff08\u5982\u6d17\u6f31\u7528\u54c1\u548c\u62a4\u53d1\u4ea7\u54c1\uff09\u5360\u636e\u6700\u5927\u4efd\u989d\uff0c\u7ea6\u4e3a 12 \u4ebf\u7f8e\u5143\uff0c\u800c\u62a4\u80a4\u54c1\u548c\u5316\u5986\u54c1\u7684\u589e\u957f\u6700\u5feb\uff0c\u56e0\u4e3a\u8d8a\u5357\u5e74\u8f7b\u4eba\u66f4\u52a0\u6ce8\u91cd\u76ae\u80a4\u5065\u5eb7\u548c\u5916\u8868\u3002<\/p>\n<p style=\"text-align: center;\"><strong>2018 \u5e74\u81f3 2019 \u5e74\u8d8a\u5357\u7f8e\u5bb9\u53ca\u4e2a\u4eba\u62a4\u7406\u5e02\u573a\u6536\u5165 <\/strong><\/p>\n<p style=\"text-align: center;\">\u5355\u4f4d\uff1a\u5341\u4ebf\u7f8e\u5143<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-22714 size-full\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/16.png\" alt=\"\" width=\"613\" height=\"286\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/16.png 613w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/16-300x140.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/16-18x8.png 18w\" sizes=\"(max-width: 613px) 100vw, 613px\" data-no-auto-translation=\"\" \/>\u6765\u6e90\uff1aStatista Market Insights<\/p>\n<p>\u8d8a\u5357\u7684\u7f8e\u5bb9\u5e02\u573a\u53d7\u4eba\u53e3\u548c\u7ecf\u6d4e\u56e0\u7d20\u7684\u5f71\u54cd\uff0c\u5c24\u5176\u662f\u5176\u76f8\u5bf9\u5e74\u8f7b\u7684\u4eba\u53e3\u7ed3\u6784\u548c\u7a33\u6b65\u589e\u957f\u7684\u6536\u5165\u6c34\u5e73\uff0c\u8fd9\u4fc3\u4f7f\u4eba\u4eec\u5b9a\u671f\u5728\u81ea\u6211\u62a4\u7406\u548c\u4e2a\u4eba\u62a4\u7406\u65b9\u9762\u8fdb\u884c\u6d88\u8d39\u3002\u8be5\u56fd\u7684\u4e2d\u4f4d\u5e74\u9f84\u7ea6\u4e3a33.4\u5c81\u3002 <a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>\u8fd9\u610f\u5473\u7740\u5f88\u5927\u4e00\u90e8\u5206\u6d88\u8d39\u8005\u5904\u4e8e20\u591a\u5c81\u548c30\u5c81\u51fa\u5934\u7684\u5e74\u9f84\u6bb5\u2014\u2014\u4ed6\u4eec\u662f\u7f8e\u5986\u652f\u51fa\u65b9\u9762\u6700\u6d3b\u8dc3\u7684\u7fa4\u4f53\u3002\u6839\u636eStatista\uff082023\uff09\u7684\u6570\u636e\uff0c\u8d85\u8fc760%\u7684\u8d8a\u5357\u4eba\u6bcf\u5929\u4f7f\u7528\u62a4\u80a4\u54c1\uff0c\u5176\u4e2d\u6700\u5e38\u89c1\u7684\u662f\u6d17\u9762\u5976\uff0849%\uff09\u3001\u9999\u6c34\uff0841%\uff09\u3001\u9632\u6652\u971c\uff0831%\uff09\u548c\u4fdd\u6e7f\u971c\uff0825%\uff09\u3002\u5e74\u8f7b\u4e00\u4ee3\u5c06\u7f8e\u5bb9\u548c\u6253\u626e\u89c6\u4e3a\u751f\u6d3b\u65b9\u5f0f\u548c\u81ea\u4fe1\u7684\u4e00\u90e8\u5206\uff0c\u800c\u975e\u5962\u4f88\u54c1\u6d88\u8d39\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u8d8a\u5357\u7684\u4eba\u5747GDP\u57282024\u5e74\u8d85\u8fc74,700\u7f8e\u5143\u3002 <a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>\uff0c\u8f83\u5341\u5e74\u524d\u589e\u957f\u8fd1\u4e00\u500d\u3002\u75ab\u60c5\u8fc7\u540e\uff0c\u6536\u5165\u589e\u957f\u548c\u5065\u5eb7\u610f\u8bc6\u7684\u589e\u5f3a\uff0c\u4fc3\u4f7f\u6d88\u8d39\u8005\u5bfb\u6c42\u517c\u5177\u7f8e\u5bb9\u548c\u62a4\u7406\u529f\u80fd\u7684\u4ea7\u54c1\uff0c\u4f8b\u5982\u795b\u75d8\u3001\u6297\u8870\u8001\u548c\u9632\u6652\u3002\u56e0\u6b64\uff0c\u7f8e\u5bb9\u652f\u51fa\u5df2\u4ece\u5076\u5c14\u6d88\u8d39\u8f6c\u53d8\u4e3a\u65e5\u5e38\u6d88\u8d39\uff0c\u4e3a\u672a\u6765\u51e0\u5e74\u5e02\u573a\u6301\u7eed\u589e\u957f\u5960\u5b9a\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002<\/p>\n<p>\u968f\u7740\u5e02\u573a\u89c4\u6a21\u6269\u5927\u548c\u6d88\u8d39\u8005\u65e5\u76ca\u6210\u719f\uff0c\u56fd\u9645\u54c1\u724c\u5728\u8d8a\u5357\u7f8e\u5986\u884c\u4e1a\u7684\u4ea7\u54c1\u6807\u51c6\u548c\u54c1\u724c\u8ba4\u77e5\u65b9\u9762\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002\u8d8a\u5357\u7f8e\u5986\u5e02\u573a\u7684\u4e00\u4e2a\u663e\u8457\u7279\u5f81\u662f\u5916\u56fd\u54c1\u724c\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002\u8fdb\u53e3\u4ea7\u54c1\u5360\u5316\u5986\u54c1\u9500\u552e\u989d\u768490%\u4ee5\u4e0a\u3002\u97e9\u56fd\u54c1\u724c\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u5e02\u573a\u4efd\u989d\u7ea6\u4e3a30%\uff0c\u5176\u6b21\u662f\u6b27\u6d32\u54c1\u724c\uff0823%\uff09\u3001\u65e5\u672c\u54c1\u724c\uff0817%\uff09\u3001\u6cf0\u56fd\u54c1\u724c\uff0813%\uff09\u548c\u7f8e\u56fd\u54c1\u724c\uff0810%\uff09\u3002<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>\u8d8a\u5357\u54c1\u724c\u4e3b\u8981\u7784\u51c6\u4f4e\u4ef7\u5e02\u573a\uff0c\u5e76\u4ecd\u5728\u52aa\u529b\u5efa\u7acb\u4fe1\u4efb\u548c\u58f0\u8a89\u3002\u8fd9\u79cd\u4e3b\u5bfc\u5730\u4f4d\u6e90\u4e8e\u4eba\u4eec\u76f8\u4fe1\u5916\u56fd\u4ea7\u54c1\u54c1\u8d28\u66f4\u4f73\u3001\u79cd\u7c7b\u66f4\u591a\u3001\u54c1\u724c\u5f62\u8c61\u66f4\u4f73\u3002\u6b27\u83b1\u96c5\u3001\u62dc\u5c14\u65af\u9053\u592b\uff08\u59ae\u7ef4\u96c5\uff09\u3001\u7231\u8309\u8389\u592a\u5e73\u6d0b\uff08\u96ea\u82b1\u79c0\u3001\u5170\u829d\uff09\u3001LG\u751f\u6d3b\u5065\u5eb7\uff08\u83f2\u8bd7\u5c0f\u94fa\u3001\u6b27\u8559\uff09\u7b49\u5927\u578b\u516c\u53f8\uff0c\u4ee5\u53ca\u8d44\u751f\u5802\u3001\u82b1\u738b\u548c\u4e50\u6566\u7b49\u65e5\u672c\u54c1\u724c\uff0c\u5747\u5df2\u5728\u8d8a\u5357\u8bbe\u7acb\u4e86\u5206\u652f\u673a\u6784\u6216\u5efa\u7acb\u4e86\u5f3a\u5927\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u5916\u56fd\u5316\u5986\u54c1\u54c1\u724c\u5728\u8d8a\u5357\u7684\u5e02\u573a\u4efd\u989d<\/strong><strong> 2024<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-22715 size-full\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/17.png\" alt=\"\" width=\"450\" height=\"267\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/17.png 450w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/17-300x178.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/17-18x12.png 18w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-no-auto-translation=\"\" \/>\u8d44\u6599\u6765\u6e90\uff1a\u56fd\u9645\u8d38\u6613\u7ba1\u7406\u5c40<\/p>\n<p>2024-2025\u5e74\u7684\u6295\u8d44\u6d3b\u52a8\u4fdd\u6301\u7a33\u5b9a\uff0c\u62a4\u80a4\u54c1\u3001\u5316\u5986\u54c1\u548c\u4e2a\u4eba\u62a4\u7406\u9886\u57df\u6ca1\u6709\u91cd\u5927\u65b0\u5916\u56fd\u54c1\u724c\u5165\u9a7b\u3002\u5927\u591a\u6570\u5df2\u5728\u8d8a\u5357\u5f00\u5c55\u4e1a\u52a1\u7684\u56fd\u9645\u516c\u53f8\uff08\u4f8b\u5982\u6b27\u83b1\u96c5\u3001\u8054\u5408\u5229\u534e\u3001\u8d44\u751f\u5802\u548c\u7231\u8309\u8389\u592a\u5e73\u6d0b\uff09\u7ee7\u7eed\u901a\u8fc7\u6570\u5b57\u8425\u9500\u3001\u672c\u5730\u5316\u751f\u4ea7\u548c\u96f6\u552e\u5408\u4f5c\u6765\u6269\u5f20\u4e1a\u52a1\uff0c\u800c\u975e\u5f00\u8bbe\u65b0\u5b9e\u4f53\u3002\u867d\u7136\u8fd1\u671f\u6ca1\u6709\u91cd\u5927\u6295\u8d44\u4ea4\u6613\uff0c\u4f46\u8be5\u884c\u4e1a\u7ee7\u7eed\u5438\u5f15\u7740\u56fd\u5185\u5916\u6295\u8d44\u8005\u7684\u7a33\u5b9a\u5174\u8da3\uff0c\u53cd\u6620\u51fa\u4ed6\u4eec\u5bf9\u8d8a\u5357\u957f\u671f\u7f8e\u5986\u5e02\u573a\u6f5c\u529b\u7684\u4fe1\u5fc3\u3002<\/p>\n<p><strong>\u5e02\u573a\u8d8b\u52bf<\/strong><\/p>\n<p>\u8d8a\u5357\u7f8e\u5bb9\u5e02\u573a\u7684\u6700\u65b0\u8d8b\u52bf\u8868\u660e\u6d88\u8d39\u8005\u4ef7\u503c\u89c2\u6b63\u5728\u53d1\u751f\u53d8\u5316\uff0c\u8d2d\u7269\u65b9\u5f0f\u4e5f\u53d1\u751f\u4e86\u65b0\u53d8\u5316\uff1a<\/p>\n<ul>\n<li>\u5929\u7136\u6709\u673a\u7f8e\u5bb9\uff1a\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u9009\u62e9\u4ee5\u5929\u7136\u548c\u8349\u672c\u6210\u5206\u5236\u6210\u7684\u201c\u6e05\u6d01\u7f8e\u5bb9\u201d\u4ea7\u54c1\u3002\u636e <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/vietnam?srsltid=AfmBOoogI0hd-7Ut3I7g_qkwsxVUap0vDqeKjWQkt19C1YgjeSRMoYCl\">Statista\u6570\u636e<\/a> \u5929\u7136\u4ea7\u54c1\u76ee\u524d\u7ea6\u5360\u5e02\u573a\u4efd\u989d\u76849-10%\uff0c\u5e76\u4ee5\u6bcf\u5e74\u7ea62.5%\u7684\u901f\u5ea6\u7a33\u6b65\u589e\u957f\uff082018-2025\u5e74\uff09\u3002\u6d88\u8d39\u8005\u5bf9\u523a\u6fc0\u6027\u5316\u5b66\u7269\u8d28\u8d8a\u6765\u8d8a\u8c28\u614e\uff0c\u66f4\u503e\u5411\u4e8e\u6807\u6709\u6709\u673a\u3001\u7eaf\u7d20\u6216\u4e0d\u542b\u5bf9\u7f9f\u57fa\u82ef\u7532\u9178\u916f\u548c\u786b\u9178\u76d0\u7684\u4ea7\u54c1\u3002\u8d8a\u5357\u672c\u571f\u54c1\u724c\u6b63\u5728\u4f7f\u7528\u6930\u5b50\u6cb9\u3001\u7eff\u8336\u3001\u59dc\u9ec4\u548c\u82a6\u835f\u7b49\u5929\u7136\u6210\u5206\uff0c\u6253\u9020\u4ef7\u683c\u5b9e\u60e0\u7684\u5929\u7136\u62a4\u80a4\u54c1\u3002\u4f8b\u5982\uff0c\u8d8a\u5357\u54c1\u724c <em>\u8327<\/em> \u5176\u4ea7\u54c1\u91c7\u7528\u591a\u4e50\u7701\u7684\u5496\u5561\u548c\u5174\u5b89\u7701\u7684\u59dc\u9ec4\u3002\u5343\u79a7\u4e00\u4ee3\u548cZ\u4e16\u4ee3\u7684\u73af\u4fdd\u610f\u8bc6\u589e\u5f3a\u4e5f\u63a8\u52a8\u4e86\u8fd9\u79cd\u5411\u66f4\u6e29\u548c\u3001\u66f4\u73af\u4fdd\u7684\u7f8e\u5bb9\u4ea7\u54c1\u7684\u8f6c\u53d8\u3002<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>2018-2025\u5e74\u8d8a\u5357\u5929\u7136\u7f8e\u5bb9\u548c\u4e2a\u4eba\u62a4\u7406\u5e02\u573a\u6536\u5165<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\u5355\u4f4d\uff1a\u767e\u4e07\u7f8e\u5143<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-22716 size-full\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/18.png\" alt=\"\" width=\"476\" height=\"220\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/18.png 476w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/18-300x139.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/18-18x8.png 18w\" sizes=\"(max-width: 476px) 100vw, 476px\" data-no-auto-translation=\"\" \/>\u6765\u6e90\uff1aStatista Market Insights<\/p>\n<ul>\n<li>\u5206\u9500\u6e20\u9053\uff1a\u96f6\u552e\u5206\u9500\u6b63\u5728\u5feb\u901f\u53d8\u5316\u3002\u4f20\u7edf\u5546\u5e97\u4ecd\u7136\u5360\u636e\u6700\u5927\u4efd\u989d\uff0c\u4f46\u5176\u4e3b\u5bfc\u5730\u4f4d\u6b63\u5728\u51cf\u5f31\u3002\u6839\u636e\u6b27\u777f\u56fd\u9645\uff082023 \u5e74\uff09\u7684\u6570\u636e<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>\u7ebf\u4e0b\u4efd\u989d\u4ece2018\u5e74\u768492%\u4e0b\u964d\u52302023\u5e74\u768481%\uff0c\u800c\u73b0\u4ee3\u96f6\u552e\u548c\u7ebf\u4e0a\u5e73\u53f0\u6b63\u5728\u5d1b\u8d77\u3002\u5927\u578b\u7f8e\u5986\u8fde\u9501\u5e97\u6b63\u5728\u5feb\u901f\u6269\u5f20\uff1aHasaki\u76ee\u524d\u62e5\u6709\u7ea6170\u5bb6\u95e8\u5e97\uff0cGuardian\u62e5\u6709\u8d85\u8fc7130\u5bb6\u95e8\u5e97\uff0c\u800c\u5c48\u81e3\u6c0f\u5219\u7ee7\u7eed\u5728\u5927\u57ce\u5e02\u5f00\u8bbe\u65b0\u5e97\u3002Nuty\u548cCocolux\u7b49\u672c\u571f\u5316\u5986\u54c1\u5e97\u4e5f\u5728\u6269\u5f20\uff0c\u57282024-2025\u5e74\u663e\u793a\u51fa\u5f3a\u52b2\u7684\u6295\u8d44\u6d3b\u52a8\u3002<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a> \uff08\u8d8a\u5357\u7b80\u62a5\uff0c2025 \u5e74\uff09\u3002\u8fd9\u4e00\u8f6c\u53d8\u6807\u5fd7\u7740\u6709\u7ec4\u7ec7\u7684\u96f6\u552e\u4e1a\u7684\u5174\u8d77\uff0c\u4f7f\u6d88\u8d39\u8005\u80fd\u591f\u66f4\u8f7b\u677e\u5730\u8d2d\u4e70\u54c1\u724c\u4ea7\u54c1\uff0c\u5e76\u63d0\u9ad8\u6574\u4f53\u5e02\u573a\u900f\u660e\u5ea6\u3002<\/li>\n<li>\u7535\u5546\u589e\u957f\uff1a\u7535\u5546\u5df2\u6210\u4e3a\u8d8a\u5357\u7f8e\u5986\u5e02\u573a\u7684\u4e3b\u8981\u589e\u957f\u52a8\u529b\u3002\u7f8e\u5986\u4ea7\u54c1\u73b0\u5df2\u6210\u4e3a\u8be5\u56fd\u6700\u70ed\u95e8\u7684\u5728\u7ebf\u8d2d\u7269\u7c7b\u522b\u4e4b\u4e00\u30022022 \u5e74\uff0c\u7ebf\u4e0a\u7f8e\u5986\u9500\u552e\u989d\u589e\u957f\u4e86 47.61 \u4e07\u4ebf\u8d8a\u5357\u76fe\uff0c2023 \u5e74\u5219\u589e\u957f\u4e86 52.21 \u4e07\u4ebf\u8d8a\u5357\u76fe\uff0c\u8fbe\u5230\u7ea6 37.7 \u4e07\u4ebf\u8d8a\u5357\u76fe\uff08\u7ea6\u5408 15 \u4ebf\u7f8e\u5143\uff09\u3002<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>\u5230 2023 \u5e74\uff0c\u7ebf\u4e0a\u9500\u552e\u989d\u5c06\u5360\u7f8e\u5bb9\u4ea7\u54c1\u603b\u9500\u552e\u989d\u7684\u8fd1 19%\uff0c\u800c 2018 \u5e74\u4ec5\u4e3a 8%\u3002\u8fd9\u4e00\u589e\u957f\u5f97\u76ca\u4e8e Shopee \u548c Lazada \u7b49\u5e73\u53f0\uff0c\u4ee5\u53ca\u8d8a\u5357\u5e74\u8f7b\u3001\u7cbe\u901a\u667a\u80fd\u624b\u673a\u7684\u4eba\u53e3\uff0c\u4ed6\u4eec\u8d8a\u6765\u8d8a\u4e60\u60ef\u4e8e\u6570\u5b57\u652f\u4ed8\u548c\u5feb\u901f\u9001\u8d27\u3002<\/li>\n<\/ul>\n<p><strong>\u8d8a\u5357\u7f8e\u5bb9\u7535\u5546\u6536\u5165\u589e\u957f<\/strong><\/p>\n<p>\u6765\u6e90\uff1aMetric.vn<\/p>\n<ul>\n<li>\u6570\u5b57\u5546\u52a1\u4e0e\u76f4\u64ad\uff1a\u9664\u4e86\u7535\u5546\u7684\u589e\u957f\uff0c\u6570\u5b57\u5e73\u53f0\u6b63\u5728\u6539\u53d8\u7f8e\u5986\u54c1\u724c\u5438\u5f15\u6d88\u8d39\u8005\u7684\u65b9\u5f0f\u3002\u7531\u7f51\u7ea2\u548c\u5173\u952e\u610f\u89c1\u9886\u8896 (KOL) \u4e3b\u5bfc\u7684\u76f4\u64ad\u8d2d\u7269\uff0c\u53ef\u4ee5\u5b9e\u65f6\u5c55\u793a\u4ea7\u54c1\u5e76\u4e0e\u53d7\u4f17\u76f4\u63a5\u4e92\u52a8\u3002\u96c5\u8bd7\u5170\u9edb\u3001\u5170\u853b\u3001\u79d1\u989c\u6c0f\u548c\u96ea\u82b1\u79c0\u7b49\u5168\u7403\u54c1\u724c\u79ef\u6781\u5229\u7528\u76f4\u64ad\u63a8\u51fa\u65b0\u54c1\uff0c\u5e76\u901a\u8fc7\u6298\u6263\u3001\u4e70\u4e00\u9001\u4e00\u548c\u514d\u8d39\u8bd5\u7528\u88c5\u7b49\u4f18\u60e0\u5438\u5f15\u5e74\u8f7b\u6d88\u8d39\u8005\u3002\u8fd9\u79cd\u5a31\u4e50\u4e0e\u8d2d\u7269\u7684\u7ed3\u5408\u6b63\u5951\u5408\u8d8a\u5357\u7cbe\u901a\u79d1\u6280\u7684\u4e00\u4ee3\u4eba\uff0c\u4ed6\u4eec\u6ce8\u91cd\u4fbf\u5229\u6027\u548c\u6570\u5b57\u5316\u8fde\u63a5\u3002\u4e3a\u4e86\u4fdd\u6301\u7ade\u4e89\u529b\uff0c\u54c1\u724c\u5fc5\u987b\u7ed3\u5408\u7ebf\u4e0a\u7ebf\u4e0b\u7b56\u7565\uff0c\u5e76\u5229\u7528\u7535\u5546\u5e73\u53f0\u7684\u6570\u636e\u8ffd\u8e2a\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u5feb\u901f\u54cd\u5e94\u65b0\u8d8b\u52bf\u3002<img decoding=\"async\" class=\"aligncenter size-full wp-image-22713\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20.jpg\" alt=\"\" width=\"561\" height=\"561\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20.jpg 561w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20-300x300.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20-150x150.jpg 150w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/20-12x12.jpg 12w\" sizes=\"(max-width: 561px) 100vw, 561px\" data-no-auto-translation=\"\" \/><\/li>\n<\/ul>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p style=\"text-align: center;\">\u8d44\u6599\u6765\u6e90\uff1aKIEHL&#039;S X L\u01af\u01a0NG \u0110\u1ed6<a href=\"#_ftn1\" name=\"_ftnref1\"><strong>[1]<\/strong><\/a><\/p>\n<p><strong>\u4e3b\u8981\u7403\u5458<\/strong><\/p>\n<p>\u8d8a\u5357\u7684\u7f8e\u5986\u5e02\u573a\u4e3b\u8981\u7531\u62e5\u6709\u4e30\u5bcc\u884c\u4e1a\u7ecf\u9a8c\u7684\u5927\u578b\u56fd\u9645\u516c\u53f8\u4e3b\u5bfc\u3002\u8bb8\u591a\u516c\u53f8\u572820\u4e16\u7eaa90\u5e74\u4ee3\u548c21\u4e16\u7eaa\u521d\u968f\u7740\u8d8a\u5357\u7ecf\u6d4e\u5f00\u653e\u800c\u8fdb\u5165\u8d8a\u5357\uff0c\u5728\u5f53\u5730\u8bbe\u7acb\u529e\u4e8b\u5904\u6216\u5efa\u7acb\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002\u8fd9\u4e9b\u516c\u53f8\u5f3a\u5927\u7684\u5e02\u573a\u5730\u4f4d\u6e90\u4e8e\u77e5\u540d\u54c1\u724c\uff08\u4f8b\u5982\u59ae\u7ef4\u96c5\u7684\u77e5\u540d\u5ea6\uff0c\u4ee5\u53ca\u6b27\u83b1\u96c5\u548c\u96c5\u8bd7\u5170\u9edb\u7684\u5962\u534e\u5f62\u8c61\uff09\uff0c\u4ee5\u53ca\u5728\u8425\u9500\u548c\u5206\u9500\u65b9\u9762\u7684\u5de8\u989d\u6295\u8d44\u3002<\/p>\n<p><strong>\u8d8a\u5357\u7f8e\u5bb9\u516c\u53f8\u7684\u4e00\u4e9b\u4e3b\u8981\u53c2\u4e0e\u8005<\/strong><\/p>\n<table width=\"531\">\n<tbody>\n<tr>\n<td width=\"116\">\u516c\u53f8<\/td>\n<td width=\"103\">\u5e02\u573a\u8fdb\u5165<\/td>\n<td width=\"98\">\u56fd\u5bb6<\/td>\n<td width=\"214\">\u7b80\u4ecb<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u8054\u5408\u5229\u534e<\/td>\n<td width=\"103\">1995<\/td>\n<td width=\"98\">\u82f1\u56fd<\/td>\n<td width=\"214\">\u8fd9\u5bb6\u5168\u7403\u6d88\u8d39\u54c1\u516c\u53f8\u4ee5\u591a\u82ac\u3001\u65c1\u6c0f\u3001\u590f\u58eb\u83b2\u7b49\u70ed\u95e8\u4e2a\u4eba\u62a4\u7406\u54c1\u724c\u800c\u95fb\u540d\uff0c\u4e8e 1995 \u5e74\u8fdb\u5165\u8d8a\u5357\u5e02\u573a\uff0c\u76ee\u524d <a href=\"https:\/\/www.vietnam-briefing.com\/news\/vietnams-emerging-cosmetics-industry-strong-potential-growing-market.html\/\">\u6301\u6709\u301c12%<\/a> \u8d8a\u5357\u5316\u5986\u54c1\u548c\u4e2a\u4eba\u62a4\u7406\u5e02\u573a<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u5b9d\u6d01\u516c\u53f8<\/td>\n<td width=\"103\">20\u4e16\u7eaa90\u5e74\u4ee3\u4e2d\u671f<\/td>\n<td width=\"98\">\u7f8e\u56fd<\/td>\n<td width=\"214\">\u5168\u7403\u6700\u5927\u7684\u6d88\u8d39\u54c1\u516c\u53f8\uff08\u7389\u5170\u6cb9\u3001SK-II\u3001\u6f58\u5a77\u3001\u5409\u5217\u7b49\uff09\u3002\u81ea90\u5e74\u4ee3\u4e2d\u671f\u8d77\u6d3b\u8dc3\u4e8e\u8d8a\u5357\u5e02\u573a\uff0c\u5728\u5f53\u5730\u751f\u4ea7\u62a4\u53d1\u548c\u7f8e\u5bb9\u4ea7\u54c1\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u6b27\u83b1\u96c5<\/td>\n<td width=\"103\">2007<\/td>\n<td width=\"98\">\u6cd5\u56fd<\/td>\n<td width=\"214\">\u5168\u7403\u7f8e\u5986\u9886\u5bfc\u8005\uff0c\u65d7\u4e0b\u62e5\u6709\u5316\u5986\u54c1\u3001\u62a4\u80a4\u54c1\u548c\u5962\u4f88\u54c1\u724c\uff08\u5df4\u9ece\u6b27\u83b1\u96c5\u3001\u7f8e\u5b9d\u83b2\u3001\u5170\u853b\uff09\u3002\u81ea2007\u5e74\u8d77\u901a\u8fc7\u6b27\u83b1\u96c5\u8d8a\u5357\u6709\u9650\u8d23\u4efb\u516c\u53f8\u8fdb\u519b\u8d8a\u5357\u5e02\u573a\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u96c5\u8bd7\u5170\u9edb\u516c\u53f8<\/td>\n<td width=\"103\">21\u4e16\u7eaa\u521d<\/td>\n<td width=\"98\">\u7f8e\u56fd<\/td>\n<td width=\"214\">\u4e00\u5bb6\u9886\u5148\u7684\u9ad8\u7aef\u7f8e\u5986\u516c\u53f8\uff0c\u65d7\u4e0b\u62e5\u6709\u96c5\u8bd7\u5170\u9edb\u3001\u9b45\u53ef\u3001\u5029\u78a7\u548c\u6d77\u84dd\u4e4b\u8c1c\u7b49\u54c1\u724c\u3002\u5176\u4ea7\u54c1\u5728\u8d8a\u5357\u9ad8\u7aef\u96f6\u552e\u5e97\u548c\u767e\u8d27\u5546\u573a\u9500\u552e\uff0c\u4e13\u6ce8\u4e8e\u4e3a\u5bcc\u88d5\u6d88\u8d39\u8005\u63d0\u4f9b\u62a4\u80a4\u548c\u5f69\u5986\u4ea7\u54c1\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"116\">\u8d44\u751f\u5802<\/td>\n<td width=\"103\">2010\u5e74\u4ee3\u521d<\/td>\n<td width=\"98\">\u65e5\u672c<\/td>\n<td width=\"214\">\u8d44\u751f\u5802\u662f\u5386\u53f2\u6700\u60a0\u4e45\u7684\u5316\u5986\u54c1\u516c\u53f8\u4e4b\u4e00\uff0c\u4ee5\u62a4\u80a4\u54c1\u548c\u9999\u6c34\uff08\u8d44\u751f\u5802\u3001\u5b89\u8010\u6652\u3001NARS\u7b49\uff09\u800c\u95fb\u540d\u3002\u5728\u8d8a\u5357\uff0c\u8d44\u751f\u5802\u670d\u52a1\u4e8e\u9ad8\u7aef\u5e02\u573a\uff0c\u901a\u8fc7\u5206\u9500\u5546\u548c\u8d44\u751f\u5802\u8d8a\u5357\u516c\u53f8\u8fd0\u8425\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">\u6765\u6e90\uff1aB&amp;Company\u7f16\u8bd1<\/p>\n<p>\u867d\u7136\u8d8a\u5357\u672c\u571f\u54c1\u724c\u6b63\u5728\u84ec\u52c3\u53d1\u5c55\uff0c\u5c24\u5176\u662f\u5728\u5929\u7136\u548c\u6709\u673a\u9886\u57df\uff0c\u4f46\u4e0e\u5168\u7403\u5de8\u5934\u76f8\u6bd4\uff0c\u5176\u5e02\u573a\u4efd\u989d\u4ecd\u7136\u8f83\u5c0f\u3002\u5916\u56fd\u516c\u53f8\u53d7\u76ca\u4e8e\u5f3a\u5927\u7684\u7814\u53d1\u5b9e\u529b\u3001\u5168\u7403\u8d44\u6e90\u548c\u5148\u8fdb\u7684\u4ea7\u54c1\u5f00\u53d1\uff0c\u8fd9\u4f7f\u5176\u5728\u521b\u65b0\u65b9\u9762\u5360\u636e\u4f18\u52bf\u3002\u7136\u800c\uff0c\u7531\u4e8e\u8bb8\u591a\u5927\u578b\u4f01\u4e1a\u5728\u540c\u4e00\u9886\u57df\u7ade\u4e89\uff0c\u5e02\u573a\u7ade\u4e89\u975e\u5e38\u6fc0\u70c8\u3002\u56e0\u6b64\uff0c\u5168\u7403\u54c1\u724c\u5fc5\u987b\u4e0d\u65ad\u8c03\u6574\u7b56\u7565\uff0c\u4ee5\u9002\u5e94\u8d8a\u5357\u6d88\u8d39\u8005\u7684\u53e3\u5473\u3002\u8fd9\u79cd\u7ade\u4e89\u6709\u5229\u4e8e\u6d88\u8d39\u8005\uff0c\u5e26\u6765\u66f4\u591a\u9009\u62e9\uff0c\u5e76\u9f13\u52b1\u6301\u7eed\u521b\u65b0\u3002<\/p>\n<p><strong>\u5916\u56fd\u8fdb\u5165\u8005\u7684\u6218\u7565\u8981\u70b9<\/strong><\/p>\n<p>2025\u5e74\u7684\u8d8a\u5357\u7f8e\u5986\u5e02\u573a\u9b45\u529b\u5341\u8db3\uff0c\u4f46\u7ade\u4e89\u4e5f\u66f4\u52a0\u6fc0\u70c8\uff0c\u4e5f\u66f4\u52a0\u590d\u6742\u3002\u65e5\u76ca\u58ee\u5927\u7684\u4e2d\u4ea7\u9636\u7ea7\u3001\u5f3a\u5927\u7684\u6570\u5b57\u6d88\u8d39\u4e60\u60ef\u4ee5\u53ca\u5bf9\u9ad8\u54c1\u8d28\u56fd\u9645\u4ea7\u54c1\u7684\u9700\u6c42\uff0c\u63a8\u52a8\u4e86\u4eba\u4eec\u5bf9\u5916\u56fd\u54c1\u724c\u7684\u5174\u8da3\u3002\u7136\u800c\uff0c\u5982\u4eca\u8981\u60f3\u6210\u529f\uff0c\u4ec5\u4ec5\u8fdb\u5165\u5e02\u573a\u5df2\u7ecf\u4e0d\u591f\u4e86\u2014\u2014\u8fd8\u9700\u8981\u5de7\u5999\u5730\u9002\u5e94\u5f53\u5730\u6d88\u8d39\u8005\u7684\u4e60\u60ef\u3001\u9500\u552e\u6e20\u9053\u548c\u671f\u671b\u3002<\/p>\n<ol>\n<li>\u672c\u5730\u5316\u548c\u6d88\u8d39\u8005\u6d1e\u5bdf\u5177\u6709\u51b3\u5b9a\u6027\u4f5c\u7528\u3002<\/li>\n<\/ol>\n<p>\u8d8a\u5357\u6d88\u8d39\u8005\uff0c\u5c24\u5176\u662fZ\u4e16\u4ee3\u548c\u5e74\u8f7b\u7684\u804c\u573a\u4eba\u58eb\uff0c\u6ce8\u91cd\u4ea7\u54c1\u7684\u771f\u5b9e\u6027\u3001\u5b89\u5168\u6027\u548c\u6210\u5206\u900f\u660e\u5ea6\u3002\u90a3\u4e9b\u5c06\u914d\u65b9\uff08\u8f7b\u76c8\u7684\u8d28\u5730\u3001\u9002\u5e94\u70ed\u5e26\u6c14\u5019\uff09\u548c\u6c9f\u901a\u65b9\u5f0f\uff08\u8d8a\u5357\u8bed\u5305\u88c5\u3001\u8d34\u5408\u5f53\u5730\u6587\u5316\u7684\u8425\u9500\uff09\u672c\u5730\u5316\u7684\u5916\u56fd\u54c1\u724c\u66f4\u6709\u5229\u4e8e\u5efa\u7acb\u5fe0\u8bda\u5ea6\u3002\u901a\u8fc7\u793e\u4ea4\u5e73\u53f0\u548c\u5e97\u5185\u6570\u636e\u6301\u7eed\u53cd\u9988\uff0c\u5bf9\u4e8e\u8ddf\u4e0a\u5feb\u901f\u53d8\u5316\u7684\u6d88\u8d39\u8005\u504f\u597d\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<ol start=\"2\">\n<li>\u6570\u5b57\u4f18\u5148\u548c\u5168\u6e20\u9053\u6218\u7565\u662f\u5148\u51b3\u6761\u4ef6<\/li>\n<\/ol>\n<p>\u968f\u7740\u7f8e\u5986\u7535\u5546\u5e02\u573a\u9010\u5e74\u6269\u5f20\uff0c\u6295\u8d44\u8005\u5e94\u4f18\u5148\u8003\u8651\u6570\u5b57\u5316\u8fd0\u8425\uff0c\u5c06\u5176\u4f5c\u4e3a\u6838\u5fc3\u6e20\u9053\u800c\u975e\u8865\u5145\u6e20\u9053\u3002\u5728Shopee\u3001Lazada\u548cTikTok Shop\u4e0a\u5f00\u8bbe\u8ba4\u8bc1\u65d7\u8230\u5e97\uff0c\u5e76\u8f85\u4ee5\u7f51\u7ea2\u5185\u5bb9\uff0c\u5982\u4eca\u5df2\u6210\u4e3a\u5e02\u573a\u7684\u6807\u51c6\u505a\u6cd5\u3002\u7136\u800c\uff0c\u901a\u8fc7\u4e0e\u7f8e\u5986\u8fde\u9501\u5e97\u5408\u4f5c\u6216\u5feb\u95ea\u4e13\u67dc\u7b49\u65b9\u5f0f\uff0c\u9009\u62e9\u6027\u5730\u7ef4\u6301\u5b9e\u4f53\u5e97\u8fd0\u8425\uff0c\u4ecd\u7136\u662f\u54c1\u724c\u5408\u6cd5\u6027\u548c\u6d88\u8d39\u8005\u4fe1\u4efb\u7684\u5173\u952e\u3002<\/p>\n<ol start=\"3\">\n<li>\u5408\u4f5c\u52a0\u901f\u5e02\u573a\u5b66\u4e60<\/li>\n<\/ol>\n<p>\u4e0e\u672c\u5730\u5206\u9500\u5546\u3001\u96f6\u552e\u5546\u548c\u5185\u5bb9\u521b\u4f5c\u8005\u5408\u4f5c\u53ef\u4ee5\u7f29\u77ed\u5b66\u4e60\u66f2\u7ebf\u3002\u6b64\u7c7b\u8054\u76df\u80fd\u591f\u63d0\u4f9b\u5e02\u573a\u60c5\u62a5\uff0c\u4fc3\u8fdb\u6388\u6743\uff0c\u5e76\u52a0\u5feb\u672c\u5730\u5316\u901f\u5ea6\u2014\u2014\u800c\u8fd9\u4e9b\u4f18\u52bf\u662f\u7eaf\u5916\u56fd\u8fdb\u5165\u8005\u5728\u65e9\u671f\u9636\u6bb5\u5f80\u5f80\u7f3a\u4e4f\u7684\u3002<\/p>\n<p><strong>\u7ed3\u8bba<\/strong><\/p>\n<p>\u8d8a\u5357\u7684\u7f8e\u5986\u884c\u4e1a\u6b63\u4ece\u4ee5\u6570\u91cf\u4e3a\u5bfc\u5411\u7684\u8fdb\u53e3\u5e02\u573a\u8f6c\u578b\u4e3a\u4ee5\u4ef7\u503c\u4e3a\u5bfc\u5411\u3001\u6570\u5b57\u5316\u6574\u5408\u7684\u751f\u6001\u7cfb\u7edf\u3002\u6700\u6210\u529f\u7684\u6295\u8d44\u8005\u5c06\u662f\u90a3\u4e9b\u5c06\u54c1\u724c\u4f20\u627f\u4e0e\u521b\u65b0\u4e0e\u672c\u5730\u5316\u76f8\u5173\u6027\u548c\u8fd0\u8425\u654f\u6377\u6027\u76f8\u7ed3\u5408\u7684\u6295\u8d44\u8005\u3002\u5bf9\u4e8e\u5bfb\u6c42\u5728\u4e1c\u5357\u4e9a\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u7684\u8de8\u56fd\u516c\u53f8\u800c\u8a00\uff0c\u8d8a\u5357\u65e2\u662f\u4e00\u6b21\u7ade\u4e89\u8003\u9a8c\uff0c\u4e5f\u662f\u4e00\u4e2a\u6781\u5177\u6f5c\u529b\u7684\u957f\u671f\u6269\u5f20\u5e73\u53f0\u3002<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p><em>*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B\uff06Company<\/em><\/strong><\/p>\n<p>\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>\u4fe1\u606f@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<hr \/>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/vietnam?srsltid=AfmBOoqfyi-OsC3fdXz_32kLYoOTYlWlmH0c4P4FPTQrrzXWIINzK_oQ\">https:\/\/www.statista.com\/outlook\/cmo\/beauty-personal-care\/vietnam?srsltid=AfmBOoqfyi-OsC3fdXz_32kLYoOTYlWlmH0c4P4FPTQrrzXWIINzK_oQ<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.worldometers.info\/world-population\/vietnam-population\/\">\u8d8a\u5357\u4eba\u53e3\uff082025 \u5e74\uff09\u2013 Worldometer<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"https:\/\/data.worldbank.org\/indicator\/NY.GDP.PCAP.CD?locations=VN\">\u4eba\u5747GDP\uff08\u5f53\u524d\u4e3a1440\u4e07\u7f8e\u91d1\uff09\u2013 \u8d8a\u5357 | \u6570\u636e<\/a><\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> <a href=\"https:\/\/www.trade.gov\/market-intelligence\/vietnam-beauty-and-personal-care-products\">\u8d8a\u5357\u7f8e\u5bb9\u53ca\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1<\/a><\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> <a href=\"https:\/\/drive.google.com\/file\/d\/1juYSRW7zDeOexVVbxnaPN8D7ccbzlci1\/view\">beauty_and_personal_care_in_vietnam.pdf \u2013 Google Drive<\/a><\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> <a href=\"https:\/\/www.vietnam-briefing.com\/news\/vietnam-beauty-personal-care-sector-market-entry.html\/\">\u6218\u7565\u8fdb\u519b\u8d8a\u5357\u7f8e\u5bb9\u53ca\u4e2a\u4eba\u62a4\u7406\u884c\u4e1a<\/a><\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> <a href=\"https:\/\/fr.slideshare.net\/slideshow\/metric-th-trng-bn-l-trc-tuyn-vit-nam-2023-v-d-bo-2024\/266002082\">https:\/\/fr.slideshare.net\/slideshow\/metric-th-trng-bn-l-trc-tuyn-vit-nam-2023-v-d-bo-2024\/266002082<\/a><\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> <a href=\"https:\/\/www.facebook.com\/photo\/?fbid=753030197036114&amp;set=a.636087175397084\">Facebook<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>2025\u5e74\uff0c\u8d8a\u5357\u7684\u7f8e\u5986\u884c\u4e1a\u6b63\u7ecf\u5386\u4e00\u4e2a\u91cd\u8981\u7684\u53d1\u5c55\u9636\u6bb5\uff0c\u8fd9\u5f97\u76ca\u4e8e\u5e74\u8f7b\u65f6\u5c1a\u7684\u4eba\u53e3\u7ed3\u6784\u4ee5\u53ca\u7f51\u8d2d\u7684\u5feb\u901f\u589e\u957f\u3002\u968f\u7740\u56fd\u5185\u5916\u54c1\u724c\u7ade\u76f8\u4e89\u593a\u987e\u5ba2\uff0c\u62a4\u80a4\u3001\u5f69\u5986\u548c\u5065\u5eb7\u670d\u52a1\u7684\u652f\u51fa\u6301\u7eed\u589e\u957f\u3002<\/p>","protected":false},"author":3,"featured_media":22719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1922,1132],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vietnam Beauty Market 2025: Key Updates, Investment Activities, and Trends - B-Company<\/title>\n<meta name=\"description\" content=\"This analyzes high-value aquaculture and staple rice production case studies, offering clear examples of the ROI in agriculture in Vietnam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam Beauty Market 2025: Key Updates, Investment Activities, and Trends - B-Company\" \/>\n<meta property=\"og:description\" content=\"This analyzes high-value aquaculture and staple rice production case studies, offering clear examples of the ROI in agriculture in Vietnam.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/zh\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-14T07:51:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T08:39:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/evangeline-sarney-NnsqpLjiA94-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/zh\/#website\",\"url\":\"https:\/\/b-company.jp\/zh\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/zh\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/#primaryimage\",\"inLanguage\":\"zh-CN\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/10\/evangeline-sarney-NnsqpLjiA94-unsplash.jpg\",\"width\":1920,\"height\":1254},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/#webpage\",\"url\":\"https:\/\/b-company.jp\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/\",\"name\":\"Vietnam Beauty Market 2025: Key Updates, Investment Activities, and Trends - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/zh\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/#primaryimage\"},\"datePublished\":\"2025-10-14T07:51:01+00:00\",\"dateModified\":\"2025-10-14T08:39:38+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/zh\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"description\":\"This analyzes high-value aquaculture and staple rice production case studies, offering clear examples of the ROI in agriculture in Vietnam.\",\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/vietnam-beauty-market-2025-key-updates-investment-activities-and-trends\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/zh\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&amp;Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/zh\/#personlogo\",\"inLanguage\":\"zh-CN\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49416fcfd1b8a2181bccc4940430d500?s=96&d=mm&r=g\",\"caption\":\"B&amp;Company Vietnam\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/22710"}],"collection":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/comments?post=22710"}],"version-history":[{"count":6,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/22710\/revisions"}],"predecessor-version":[{"id":22723,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/22710\/revisions\/22723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media\/22719"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media?parent=22710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/categories?post=22710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/tags?post=22710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}