{"id":22620,"date":"2025-09-24T17:09:34","date_gmt":"2025-09-24T10:09:34","guid":{"rendered":"https:\/\/b-company.jp\/?p=22620"},"modified":"2025-09-24T17:09:34","modified_gmt":"2025-09-24T10:09:34","slug":"vietnams-functional-food-market-business-opportunities-for-foreign-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/vietnams-functional-food-market-business-opportunities-for-foreign-brands\/","title":{"rendered":"\u8d8a\u5357\u529f\u80fd\u6027\u98df\u54c1\u5e02\u573a\uff1a\u5916\u56fd\u54c1\u724c\u7684\u5546\u673a"},"content":{"rendered":"
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B&Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n

\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

\u53d7\u4e2d\u4ea7\u9636\u7ea7\u4e0d\u65ad\u58ee\u5927\u3001\u5065\u5eb7\u610f\u8bc6\u4e0d\u65ad\u589e\u5f3a\u4ee5\u53ca\u9884\u9632\u533b\u5b66\u8d8b\u52bf\u8f6c\u53d8\u7684\u63a8\u52a8\uff0c\u8d8a\u5357\u529f\u80fd\u6027\u98df\u54c1\u5e02\u573a\u6b63\u5728\u8fc5\u901f\u6269\u5f20\u3002\u8fd9\u79cd\u589e\u957f\u867d\u7136\u4e3a\u5916\u56fd\u54c1\u724c\u5e26\u6765\u4e86\u65b0\u7684\u5546\u673a\uff0c\u4f46\u4e5f\u5e26\u6765\u4e86\u5047\u5192\u4f2a\u52a3\u548c\u8d28\u91cf\u63a7\u5236\u7b49\u6311\u6218\u3002<\/p>\n

\u5e02\u573a\u6301\u7eed\u6269\u5f20\uff0c\u4f46\u8ddd\u79bb\u9971\u548c\u8fd8\u6709\u5f88\u957f\u7684\u8def\u8981\u8d70<\/strong><\/h3>\n

\u636e\u8d8a\u5357\u529f\u80fd\u98df\u54c1\u534f\u4f1a (VAFF) \u79f0\uff0c\u8be5\u5e02\u573a\u6bcf\u5e74\u4ee5\u7ea6 15% \u7684\u901f\u5ea6\u589e\u957f\uff0c\u8d85\u8fc7 60% \u7684\u6d88\u8d39\u8005\u4f7f\u7528\u8fc7\u8fd9\u4e9b\u4ea7\u54c1[1]<\/a>. Euromonitor \u9884\u6d4b 2023 \u5e74\u81f3 2028 \u5e74\u671f\u95f4\u5e74\u5747\u589e\u957f\u7387\u4e3a 7%[2]<\/a>\u968f\u7740\u4eba\u53e3\u8001\u9f84\u5316\uff0c\u5168\u56fd1.01\u4ebf\u4eba\u53e3\u4e2d\uff0c65\u5c81\u4ee5\u4e0a\u7684\u8001\u5e74\u4eba\u8d85\u8fc7900\u4e07\uff0c\u5bf9\u6539\u5584\u8111\u529f\u80fd\u3001\u514d\u75ab\u529b\u3001\u5173\u8282\u529f\u80fd\u7b49\u7684\u4fdd\u5065\u54c1\u7684\u9700\u6c42\u6b63\u5728\u4e0d\u65ad\u6269\u5927[3]<\/a>.<\/p>\n

\u6b64\u5916\uff0c\u4e2d\u4ea7\u9636\u7ea7\u548c\u5bcc\u88d5\u9636\u5c42\u7684\u6d88\u8d39\u6269\u5f20\u4e5f\u63a8\u52a8\u4e86\u5065\u5eb7\u76f8\u5173\u652f\u51fa\u7684\u589e\u957f\u3002\u5e02\u573a\u6db5\u76d6\u54c1\u7c7b\u7e41\u591a\uff0c\u4f46\u5c1a\u672a\u5f62\u6210\u4e00\u5bb6\u4e3b\u5bfc\u4f01\u4e1a\u3002\u6d88\u8d39\u8005\u5f80\u5f80\u66f4\u6ce8\u91cd\u6210\u5206\u548c\u529f\u80fd\uff0c\u800c\u975e\u54c1\u724c\uff0c\u8fd9\u4e3a\u65b0\u8fdb\u5165\u8005\u7559\u4e0b\u4e86\u5145\u8db3\u7684\u53d1\u5c55\u7a7a\u95f4\u3002<\/p>\n

\u4fe1\u4efb\u5916\u56fd\u54c1\u724c<\/strong><\/h3>\n

\u6d88\u8d39\u8005\u666e\u904d\u5bf9\u5916\u56fd\u54c1\u724c\u8bc4\u4ef7\u8f83\u9ad8\uff0c\u5728\u53ef\u9760\u6027\u548c\u6ee1\u610f\u5ea6\u65b9\u9762\u4f18\u4e8e\u56fd\u4ea7\u4ea7\u54c1\u3002\u6839\u636eB&Company\uff082023\uff09\u7684\u4e00\u9879\u8c03\u67e5\uff0c\u6fb3\u5927\u5229\u4e9a\u7684\u8425\u517b\u8865\u5145\u5242\u8ba4\u77e5\u5ea6\u6700\u9ad8\uff0c\u5176\u6b21\u662f\u65e5\u672c\u548c\u7f8e\u56fd\u3002\u65e5\u672c\u4ea7\u54c1\u5c24\u5176\u4ee5\u9488\u5bf9\u513f\u7ae5\u548c\u6210\u4eba\u7684\u4ea7\u54c1\u800c\u95fb\u540d\u3002\u867d\u7136\u56fd\u4ea7\u4ea7\u54c1\u5177\u6709\u4ef7\u683c\u5b9e\u60e0\u3001\u672c\u5730\u517c\u5bb9\u6027\u5f3a\u7b49\u4f18\u52bf\uff0c\u4f46\u5916\u56fd\u54c1\u724c\u5728\u6574\u4f53\u8bc4\u4ef7\u4e0a\u66f4\u5177\u4f18\u52bf\u3002<\/p>\n

2023 \u5e74\u5bf9\u8865\u5145\u5242\u539f\u4ea7\u56fd\u7684\u8ba4\u8bc6 (%)<\/strong><\/p>\n

\"Awareness<\/p>\n

\u6765\u6e90\uff1aB&Company<\/p>\n

\u81ea\u6211\u836f\u7597\u548c\u9884\u9632\u533b\u5b66\u5bfc\u5411<\/strong><\/h3>\n

\u81ea\u6211\u836f\u7597\u7684\u4e60\u60ef\u4e5f\u63a8\u52a8\u4e86\u5e02\u573a\u6269\u5f20\u3002\u5728\u519c\u6751\u5730\u533a\uff0c40-60%\u7684\u4eba\u8fdb\u884c\u81ea\u6211\u836f\u7597\uff0c\u800c\u5728\u57ce\u5e02\u5730\u533a\uff0c\u8d85\u8fc770%\u7684\u4eba\u8fdb\u884c\u81ea\u6211\u836f\u7597\u3002[4]<\/a>\u3002\u8fd9\u662f\u7531\u4e8e\u7ea643%\u7684\u81ea\u4ed8\u533b\u7597\u8d39\u7528\u7387\u9ad8\u4ee5\u53ca\u4fdd\u9669\u4f53\u7cfb\u4e0d\u5b8c\u5584[5]<\/a>\u3002\u6d88\u8d39\u8005\u5f00\u59cb\u8f6c\u5411\u529f\u80fd\u6027\u98df\u54c1\uff0c\u4ee5\u964d\u4f4e\u6210\u672c\u5e76\u4fdd\u6301\u5065\u5eb7\u3002<\/p>\n

\u76d1\u7ba1\u548c\u4fe1\u4efb\u662f\u5e02\u573a\u8fdb\u5165\u7684\u5173\u952e<\/strong><\/h3>\n

\u5916\u56fd\u54c1\u724c\u9762\u4e34\u7684\u6311\u6218\u662f\u9075\u5b88\u6cd5\u89c4\u548c\u5efa\u7acb\u5206\u9500\u7f51\u7edc\u3002\u8d8a\u5357\u529f\u80fd\u98df\u54c1\u534f\u4f1a (VAFF) \u4e0e\u98df\u54c1\u5b89\u5168\u5c40\u53ca\u5176\u4ed6\u673a\u6784\u5408\u4f5c\uff0c\u4e3a\u8fdb\u5165\u5e02\u573a\u7684\u4f01\u4e1a\u63d0\u4f9b\u652f\u6301\u3002\u8be5\u534f\u4f1a\u8fd8\u4e0e\u4e1c\u76df\u5730\u533a\u7684\u4fdd\u5065\u54c1\u6807\u51c6\u6302\u94a9\uff0c\u56fd\u9645\u54c1\u724c\u53ef\u4ee5\u5229\u7528 VAFF \u7f51\u7edc\u6765\u7f13\u89e3\u5f53\u5730\u6cd5\u89c4\u7684\u969c\u788d\u3002<\/p>\n

\u6210\u529f\u7684\u6761\u4ef6<\/strong><\/h3>\n

\u5c3d\u7ba1\u5047\u5192\u4f2a\u52a3\u548c\u8d28\u91cf\u63a7\u5236\u95ee\u9898\u4f9d\u7136\u56f0\u6270\u7740\u5e02\u573a\uff0c\u4f46\u5bf9\u4e8e\u62e5\u6709\u8bda\u4fe1\u7ecf\u8425\u548c\u5f3a\u5927\u7ba1\u7406\u4f53\u7cfb\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u4ecd\u6709\u5145\u8db3\u7684\u589e\u957f\u7a7a\u95f4\u3002\u56fd\u9645\u54c1\u724c\u51ed\u501f\u5feb\u901f\u589e\u957f\u3001\u6ce8\u91cd\u5065\u5eb7\u7684\u6d88\u8d39\u8005\u4ee5\u53ca\u5bf9\u5916\u56fd\u4ea7\u54c1\u7684\u9ad8\u5ea6\u4fe1\u4efb\uff0c\u5360\u636e\u4e86\u6709\u5229\u5730\u4f4d\u3002<\/p>\n

\u771f\u6b63\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u7cbe\u51c6\u628a\u63e1\u8d8a\u5357\u6d88\u8d39\u8005\u7684\u591a\u5143\u5316\u9700\u6c42\uff0c\u5e76\u6784\u5efa\u53ef\u9760\u7684\u9500\u552e\u4f53\u7cfb\u3002\u80fd\u591f\u4ee5\u9ad8\u8d28\u91cf\u8fdb\u5165\u8fd9\u4e2a\u590d\u6742\u800c\u5145\u6ee1\u6f5c\u529b\u7684\u5e02\u573a\u7684\u4f01\u4e1a\uff0c\u5c06\u6210\u4e3a\u4e0b\u4e00\u4e2a\u8d62\u5bb6\u3002<\/p>\n

\n

[1]<\/a> \u8d44\u6599\u6765\u6e90\uff1a\u300a\u4eba\u6c11\u62a5\u300b\u5728\u7ebf 58.51% \u7684 18 \u5c81\u4ee5\u4e0a\u4eba\u53e3\u4f7f\u7528\u4fdd\u5065\u54c1 <\/a>\u201d\uff082022\u5e7412\u6708\uff09<\/p>\n

[2]<\/a> \u8d44\u6599\u6765\u6e90\uff1a\u540c\u4e0a\u3002<\/p>\n

[3]<\/a> \u8d44\u6599\u6765\u6e90\uff1a\u8d8a\u5357\u653f\u5e9c\uff0c\u201d 2024\u5e74\u4eba\u53e3\u548c\u4f4f\u623f\u666e\u67e5\u7ed3\u679c <\/a>\u201d\uff082025\u5e741\u6708\uff09<\/p>\n

[4]<\/a> \u8d44\u6599\u6765\u6e90\uff1a\u300a\u591a\u5b66\u79d1\u533b\u7597\u4fdd\u5065\u6742\u5fd7\u300b \u8d8a\u5357\u9ad8\u539f\u7701\u4efd\u5c45\u6c11\u7684\u81ea\u6211\u836f\u7597\u5b9e\u8df5 <\/a>\u201d\uff082019\u5e747\u6708\uff09<\/p>\n

[5]<\/a> \u8d44\u6599\u6765\u6e90\uff1a\u540c\u4e0a\u3002<\/p>\n

\u00a0<\/em><\/p>\n

*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n\n\n\n
B\uff06Company<\/em><\/strong><\/p>\n

\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n

\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n

\u4fe1\u606f@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

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