{"id":22063,"date":"2025-07-17T17:24:44","date_gmt":"2025-07-17T10:24:44","guid":{"rendered":"https:\/\/b-company.jp\/?p=22063"},"modified":"2025-07-17T17:24:44","modified_gmt":"2025-07-17T10:24:44","slug":"changes-in-consumer-preferences-in-the-cosmetics-industry-in-vietnam-opportunities-for-japanese-enterprises","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/changes-in-consumer-preferences-in-the-cosmetics-industry-in-vietnam-opportunities-for-japanese-enterprises\/","title":{"rendered":"\u8d8a\u5357\u5316\u5986\u54c1\u884c\u4e1a\u6d88\u8d39\u8005\u504f\u597d\u7684\u53d8\u5316\uff1a\u65e5\u672c\u4f01\u4e1a\u7684\u673a\u4f1a"},"content":{"rendered":"
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B&Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n

\u5728\u201c\u8d8a\u5357\u7b80\u62a5\u201d\u7248\u5757\uff0cB&Company\u7684\u5e74\u8f7b\u7814\u7a76\u5458\u5c06\u53ca\u65f6\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u4ea7\u4e1a\u8d8b\u52bf\u3001\u6d88\u8d39\u8d8b\u52bf\u548c\u793e\u4f1a\u52a8\u5411\u7684\u4fe1\u606f\u3002<\/em><\/p>\n

\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\u8d8a\u5357\u5316\u5986\u54c1\u884c\u4e1a\u5e02\u573a\u6982\u51b5<\/strong><\/p>\n

\u8d8a\u5357\u5316\u5986\u54c1\u5e02\u573a\u6b63\u9010\u6e10\u6210\u4e3a\u4e1c\u5357\u4e9a\u6700\u5177\u6d3b\u529b\u3001\u589e\u957f\u6700\u5feb\u7684\u5e02\u573a\u4e4b\u4e00\u3002\u7136\u800c\uff0c\u589e\u957f\u4e0d\u4ec5\u4f53\u73b0\u5728\u5e02\u573a\u89c4\u6a21\u4e0a\uff0c\u8fd8\u4f53\u73b0\u5728\u6d88\u8d39\u8005\u8ba4\u77e5\u548c\u504f\u597d\u7684\u660e\u663e\u8f6c\u53d8\u4e0a\u3002\u76ee\u524d\uff0c\u8d8a\u5357\u5316\u5986\u54c1\u5e02\u573a\u89c4\u6a21\u7ea6\u4e3a1425\u4ebf\u8d8a\u5357\u76fe\uff08\u7ea6\u54081.4\u4e07\u4ebf\u8d8a\u5357\u76fe\uff09\uff0c\u9884\u8ba1\u5c06\u7ee7\u7eed\u4fdd\u6301\u5f3a\u52b2\u589e\u957f\u52bf\u5934\uff0c\u52302027\u5e74\u5c06\u8fbe\u52301427\u4ebf\u8d8a\u5357\u76fe\uff08\u7ea6\u54081.4\u4e07\u4ebf\u8d8a\u5357\u76fe\uff09\u3002<\/p>\n

Vietnam Cosmetics Market Size<\/strong><\/p>\n

\u5355\u4f4d\uff1a\u5341\u4ebf\u7f8e\u5143
\n\"Vietnam<\/p>\n

\u8d44\u6599\u6765\u6e90\uff1aStatista<\/p>\n

\u5e02\u573a\u53d7\u4ee5\u4e0b\u51e0\u4e2a\u5173\u952e\u56e0\u7d20\u9a71\u52a8\uff1a<\/p>\n

\u2013 \u4e0d\u65ad\u58ee\u5927\u7684\u4e2d\u4ea7\u9636\u7ea7<\/u><\/em>\uff1a\u8d8a\u5357\u6b63\u7ecf\u5386\u4eba\u53e3\u9ec4\u91d1\u65f6\u4ee3\uff0c\u4e2d\u4ea7\u9636\u7ea7\u76ee\u524d\u5360\u603b\u4eba\u53e3\u7684 13%\uff0c\u9884\u8ba1\u5230 2026 \u5e74\u5c06\u8fbe\u5230 26%[1]<\/a>\u8fd9\u4e2a\u7fa4\u4f53\u7684\u6536\u5165\u4e0d\u65ad\u589e\u52a0\uff0c\u5e76\u4e14\u8d8a\u6765\u8d8a\u613f\u610f\u82b1\u94b1\u8d2d\u4e70\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u3002<\/p>\n

\u2013 \u793e\u4ea4\u5a92\u4f53\u548c\u6570\u5b57\u5e73\u53f0\u7684\u5f71\u54cd<\/u><\/em>TikTok Shop \u548c Shopee Mall \u7b49\u793e\u4ea4\u5a92\u4f53\u548c\u7535\u5546\u5e73\u53f0\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u50ac\u751f\u4e86\u65b0\u7684\u6d88\u8d39\u8d8b\u52bf\uff0c\u5e76\u63d0\u5347\u4e86\u6d88\u8d39\u8005\u5bf9\u5065\u5eb7\u548c\u7f8e\u5bb9\u4ea7\u54c1\u7684\u8ba4\u77e5\u5ea6\u3002\u8fd9\u4e9b\u5e73\u53f0\u901a\u8fc7\u9650\u65f6\u62a2\u8d2d\u3001\u7f51\u7ea2\u5185\u5bb9\u548c\u73b0\u573a\u6f14\u793a\u7b49\u65b9\u5f0f\uff0c\u5f71\u54cd\u7740\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u7b56\uff0c\u5c24\u5176\u662f\u5728\u5e74\u8f7b\u4e00\u4ee3\u548c\u65b0\u5174\u4e2d\u4ea7\u9636\u7ea7\u7fa4\u4f53\u4e2d\u3002\u54c1\u724c\u5fc5\u987b\u6295\u8d44\u6570\u5b57\u8425\u9500\u3001\u4e0e\u7f51\u7ea2\u7684\u5408\u4f5c\u4ee5\u53ca\u7535\u5546\u6d3b\u52a8\uff0c\u5feb\u901f\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u8d8b\u52bf\u3002<\/p>\n

\u2013 \u63d0\u9ad8\u5bf9\u5065\u5eb7\u548c\u7f8e\u5bb9\u7684\u8ba4\u8bc6<\/u><\/em>\uff1a\u65b0\u51a0\u75ab\u60c5\u7206\u53d1\u540e\uff0c\u8d8a\u5357\u6d88\u8d39\u8005\u4e0d\u4ec5\u66f4\u52a0\u6ce8\u91cd\u8eab\u4f53\u5065\u5eb7\uff0c\u4e5f\u66f4\u52a0\u6ce8\u91cd\u4e2a\u4eba\u5f62\u8c61\u548c\u81ea\u6211\u62a4\u7406\u3002\u8fd9\u79cd\u89c2\u5ff5\u7684\u8f6c\u53d8\u63a8\u52a8\u4e86\u4eba\u4eec\u5bf9\u62a4\u80a4\u548c\u5065\u5eb7\u7f8e\u5bb9\u4ea7\u54c1\u7684\u9700\u6c42\u4e0d\u65ad\u589e\u957f\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u65e8\u5728\u89e3\u51b3\u7279\u5b9a\u76ae\u80a4\u95ee\u9898\u5e76\u652f\u6301\u957f\u671f\u76ae\u80a4\u5065\u5eb7\u7684\u4ea7\u54c1\u3002<\/p>\n

\u2013 \u5f3a\u5927\u7684\u4eba\u53e3\u4f18\u52bf\uff1a<\/u><\/em> \u6839\u636e\u8d8a\u5357\u7edf\u8ba1\u603b\u5c40\u7684\u6570\u636e\uff0c2023 \u5e74\u8d8a\u5357\u603b\u4eba\u53e3 1.003 \u4ebf\uff0c\u5176\u4e2d\u5973\u6027\u5360 50.1%[2]<\/a>\u800c15\u81f359\u5c81\u5e74\u9f84\u6bb5\u7684\u536062.2%[3]<\/a>\uff0c\u4ee3\u8868\u7740\u5bf9\u7f8e\u5bb9\u4ea7\u54c1\u9700\u6c42\u7684\u5f3a\u5927\u4eba\u53e3\u9a71\u52a8\u529b\u3002<\/p>\n

\u8fdb\u53e3\u5316\u5986\u54c1\uff1a\u70ed\u95e8\u7c7b\u578b\u53ca\u6d88\u8d39\u8005\u9700\u6c42<\/strong><\/h3>\n

\u8d8a\u5357\u5316\u5986\u54c1\u5e02\u573a\u5728\u4ea7\u54c1\u7c7b\u522b\u548c\u4ef7\u683c\u65b9\u9762\u5448\u73b0\u591a\u6837\u6027\uff0c\u53ef\u6ee1\u8db3\u5e7f\u6cdb\u7684\u6d88\u8d39\u8005\u9700\u6c42\u3002<\/p>\n\n\n\n\n\n\n
\u7c7b\u578b<\/strong><\/td>\n\u63cf\u8ff0<\/strong><\/td>\n<\/tr>\n
\u62a4\u80a4\u54c1<\/td>\n\u00b7 \u9886\u5148\u7684\u589e\u957f\u52a8\u529b\u548c\u6700\u5e7f\u6cdb\u4f7f\u7528\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u8d85\u8fc7 60% \u7684\u6d88\u8d39\u8005\u6bcf\u5929\u4f7f\u7528\u62a4\u80a4\u4ea7\u54c1\u3002<\/p>\n

\u00b7 Statista \u4e8e 2023 \u5e74\u5bf9\u8d8a\u5357 18 \u5c81\u53ca\u4ee5\u4e0a\u6d88\u8d39\u8005\u8fdb\u884c\u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c\u6700\u5e38\u7528\u7684\u4e2a\u4eba\u62a4\u7406\u4ea7\u54c1\u5305\u62ec\u6d17\u9762\u5976\uff0849.1%\uff09\u3001\u53e4\u9f99\u6c34\u548c\u9999\u6c34\uff0841.2%\uff09\u3001\u6b62\u6c57\u5242\uff0831.8%\uff09\u3001\u9632\u6652\u971c\uff0831.4%\uff09\u3001\u4fdd\u6e7f\u971c\uff0825%\uff09\u3001\u9762\u971c\uff0820.9%\uff09\u548c\u9762\u819c\uff0819.5%\uff09[4]<\/a>.<\/p>\n

\u00b7 \u53e6\u4e00\u4e2a\u503c\u5f97\u6ce8\u610f\u7684\u8d8b\u52bf\u662f\u5411\u6709\u673a\u3001\u5929\u7136\u548c\u7eaf\u7d20\u4ea7\u54c1\u7684\u5f3a\u52b2\u8f6c\u53d8\uff0c\u4e3a\u65b0\u8fdb\u5165\u8005\u521b\u9020\u4e86\u673a\u4f1a\u3002<\/p>\n

\u00b7 \u53d7\u4eba\u53e3\u8001\u9f84\u5316\u548c\u5065\u5eb7\u7f8e\u5bb9\u610f\u8bc6\u589e\u5f3a\u7684\u63a8\u52a8\uff0c\u6297\u8870\u8001\u4ea7\u54c1\u7684\u9700\u6c42\u4e5f\u5728\u4e0d\u65ad\u589e\u957f\u3002\u6b64\u5916\uff0c\u4e2d\u6027\u5316\u5986\u54c1\u5728\u5168\u7403\u8303\u56f4\u5185\u4e5f\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u867d\u7136\u76ee\u524d\u5c1a\u65e0\u8d8a\u5357\u7684\u5177\u4f53\u6570\u636e\uff0c\u4f46\u8fd9\u662f\u4e00\u4e2a\u6781\u5177\u524d\u666f\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u53cd\u6620\u4e86\u7537\u6027\u5ba1\u7f8e\u89c2\u5ff5\u7684\u8f6c\u53d8\u3002<\/td>\n<\/tr>\n

\u62a4\u53d1\u4ea7\u54c1<\/td>\n\u00b7 \u589e\u957f\u5f3a\u52b2\uff0c\u5c24\u5176\u662f\u5177\u6709\u9488\u5bf9\u6027\u6cbb\u7597\u529f\u80fd\u7684\u4ea7\u54c1\u3002<\/p>\n

\u00b7 \u6d88\u8d39\u8005\u8d8a\u6765\u8d8a\u5bfb\u6c42\u5929\u7136\u3001\u8349\u672c\u4ea7\u54c1\uff08\u5982\u65e0\u60a3\u5b50\u3001\u67da\u5b50\u76ae\u3001\u751f\u59dc\uff09\uff0c\u5e76\u907f\u514d\u4f7f\u7528\u786b\u9178\u76d0\u548c\u5bf9\u7f9f\u57fa\u82ef\u7532\u9178\u916f\u7b49\u5316\u5b66\u7269\u8d28\u3002<\/p>\n

\u00b7 \u9488\u5bf9\u8131\u53d1\u3001\u5934\u76ae\u5c51\u548c\u635f\u4f24\u4fee\u590d\u7b49\u7279\u5b9a\u95ee\u9898\u7684\u4ea7\u54c1\u9700\u6c42\u65fa\u76db\u3002\u70ed\u95e8\u4ea7\u54c1\u7c7b\u578b\u5305\u62ec\u6d17\u53d1\u6c34\u3001\u62a4\u53d1\u7d20\u4ee5\u53ca\u62a4\u53d1\u7cbe\u534e\u3001\u62a4\u53d1\u6cb9\u548c\u53d1\u819c\u7b49\u91cd\u75c7\u62a4\u7406\u4ea7\u54c1\u3002<\/td>\n<\/tr>\n

\u5316\u5986\u54c1<\/td>\n\u00b7 \u6700\u5177\u6d3b\u529b\u548c\u589e\u957f\u6700\u5feb\u7684\u7ec6\u5206\u5e02\u573a\u4e4b\u4e00\uff0c\u7531 Z \u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u7684\u5f71\u54cd\u63a8\u52a8\u3002<\/p>\n

\u00b7 \u97e9\u56fd\u5f69\u5986\u5e02\u573a\u4ee5\u81ea\u7136\u8f7b\u76c8\u7684\u201c\u73bb\u7483\u808c\u201d\u5986\u5bb9\u4e3a\u4e3b\u3002\u9274\u4e8e\u8d8a\u5357\u6f6e\u6e7f\u7684\u6c14\u5019\uff0c\u6301\u4e45\u3001\u63a7\u6cb9\u3001\u9632\u6c34\u7684\u4ea7\u54c1\u66f4\u53d7\u9752\u7750\u3002\u70ed\u95e8\u9009\u62e9\u5305\u62ec\u9632\u6652\u971c\uff08\u5e38\u7528\u4f5c\u5986\u524d\u4e73\uff09\u3001\u6c14\u57ab\u7c89\u5e95\u3001\u54d1\u5149\u6db2\u4f53\u5507\u818f\u548c\u4eae\u6cfd\u5507\u5f69\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u603b\u4f53\u800c\u8a00\uff0c\u8d8a\u5357\u5316\u5986\u54c1\u5e02\u573a\u6b63\u7ecf\u5386\u7740\u6d88\u8d39\u8005\u7684\u5173\u6ce8\u70b9\u4ece\u80a4\u6d45\u7684\u7f8e\u5bb9\u8f6c\u5411\u57fa\u7840\u62a4\u80a4\u548c\u9488\u5bf9\u6027\u95ee\u9898\u89e3\u51b3\u4ea7\u54c1\u7684\u8f6c\u53d8\u3002\u63a7\u6cb9\u9632\u6652\u971c\u548c\u4fee\u590d\u7cbe\u534e\u6db2\u7684\u65e5\u76ca\u6d41\u884c\u8868\u660e\uff0c\u6d88\u8d39\u8005\u7684\u62a4\u80a4\u77e5\u8bc6\u8d8a\u6765\u8d8a\u4e30\u5bcc\uff0c\u5bf9\u62a4\u80a4\u7684\u9700\u6c42\u4e5f\u8d8a\u6765\u8d8a\u4e13\u4e1a\uff08\u4f8b\u5982\uff0c\u6cb9\u6027\u6216\u654f\u611f\u6027\u808c\u80a4\uff0c\u4ee5\u53ca\u635f\u4f24\u540e\u4fee\u590d\uff09\u3002<\/p>\n

\u5e02\u573a\u89c4\u6a21\u4e0d\u65ad\u6269\u5927\uff0c\u590d\u6742\u7a0b\u5ea6\u4e5f\u65e5\u76ca\u63d0\u5347\uff0c\u5bf9\u5148\u8fdb\u7684\u79d1\u5b66\u914d\u65b9\u3001\u7cbe\u51c6\u7684\u89e3\u51b3\u65b9\u6848\u548c\u4e2a\u6027\u5316\u4ea7\u54c1\u7684\u9700\u6c42\u65e5\u76ca\u589e\u957f\u3002\u8fd9\u4e00\u53d1\u5c55\u8d8b\u52bf\u4e3a\u65e5\u672c\u54c1\u724c\u5e26\u6765\u4e86\u91cd\u5927\u673a\u9047\uff0c\u8fd9\u4e9b\u54c1\u724c\u51ed\u501f\u5176\u4ea7\u54c1\u521b\u65b0\u3001\u7814\u53d1\u548c\u5148\u8fdb\u7684\u914d\u65b9\u6280\u672f\u4eab\u8a89\u5168\u7403\u3002\u6297\u8870\u8001\u4ea7\u54c1\uff08\u987a\u5e94\u4eba\u53e3\u8d8b\u52bf\uff09\u548c\u9002\u5e94\u8d8a\u5357\u70ed\u5e26\u6c14\u5019\u7684\u62a4\u80a4\u89e3\u51b3\u65b9\u6848\u5c24\u5176\u5177\u6709\u5de8\u5927\u7684\u6f5c\u529b\u3002<\/p>\n

B&Company \u5982\u4f55\u652f\u6301\u65e5\u672c\u5316\u5986\u54c1\u54c1\u724c\u8fdb\u5165\u8d8a\u5357\u5e02\u573a<\/strong><\/p>\n\n\n\n\n\n\n\n
\u670d\u52a1<\/strong><\/td>\n\u63cf\u8ff0<\/strong><\/td>\n<\/tr>\n
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\n

[1]<\/a> https:\/\/vneconomy.vn\/viet-nam-se-co-26-dan-so-thuoc-tang-lop-trung-luu-vao-nam-2026.htm<\/a><\/p>\n

[2]<\/a> https:\/\/en.baochinhphu.vn\/viet-nams-population-exceeds-100-million-mark-111240102154853925.htm<\/a><\/p>\n

[3]<\/a> https:\/\/www.ijeijournal.com\/papers\/Vol13-Issue8\/13086265.pdf<\/p>\n

[4]<\/a> \u56fd\u9645\u8d38\u6613\u7ba1\u7406\u5c40\uff1a https:\/\/www.trade.gov\/market-intelligence\/vietnam-beauty-and-personal-care-products<\/a><\/p>\n

\u00a0<\/em><\/p>\n

*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n\n\n\n
B\uff06Company<\/em><\/strong><\/p>\n

\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n

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\u4fe1\u606f@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

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