{"id":21815,"date":"2025-06-24T17:58:37","date_gmt":"2025-06-24T10:58:37","guid":{"rendered":"https:\/\/b-company.jp\/?p=21815"},"modified":"2025-08-19T15:05:27","modified_gmt":"2025-08-19T08:05:27","slug":"franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/","title":{"rendered":"\u7279\u8bb8\u7ecf\u8425\u5728\u8d8a\u5357\u98df\u54c1\u996e\u6599\u5e02\u573a\u8513\u5ef6\uff0c\u4f46\u65e5\u672c\u4f01\u4e1a\u53c2\u4e0e\u5ea6\u4ecd\u7136\u6709\u9650"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

B&Company is the first Japanese company specializing in market research and investment consulting in Vietnam since 2008.<\/em><\/p>\n

This article is written in English and automatic translation is used for other language versions. Please refer to the English version for accurate content. Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher. <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

Franchising has become a new trend in Vietnam’s rapidly growing food and beverage market. With the country’s economic growth and the expansion of the middle class, foreign capital has been entering the food and beverage sector one after another, and franchising is becoming more prominent as a scalable growth model. However, with intensifying competition and rising operating costs in major cities casting a shadow over the industry, players have begun to look to local markets for a new way forward.<\/p>\n

Franchise expansion driven by the food and beverage sector<\/strong><\/h3>\n

Since Vietnam joined the WTO in 2007, the country’s commercial franchise market has expanded year by year. As of the end of 2024, the number of registered foreign franchise brands reached 330, three times that of 10 years ago (Figure 1). Of these, the food and beverage industry is the fastest-growing sector, accounting for 45% of the total.<\/p>\n

[Figure 1] Number of foreign franchise brands by industry<\/strong><\/p>\n

\"Number<\/p>\n

Source: B&Company<\/p>\n

The simplification of procedures is also spurring the expansion of franchises. In Vietnam, franchise registration is legally completed within five business days [1]<\/a>. In reality, it can take up to a month, but the simplicity of the procedures is outstanding compared to other countries.<\/p>\n

In the food and beverage sector, coffee, tea, fast food, and BBQ establishments are popular. While domestic brands such as Highlands Coffee <\/a>and Trung <\/a>Nguyen <\/a>are leading the market, foreign brands such as Lotteria <\/a>, KFC <\/a>, and Jollibee <\/a>are also making their presence felt.<\/p>\n

[Figure 2] Foreign food and beverage franchise brands (May 2025)<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Brand<\/strong><\/td>\nProduct<\/strong><\/td>\nCountry<\/strong><\/td>\nStore number<\/strong><\/td>\nProvince coverage<\/strong><\/td>\n<\/tr>\n
Total<\/strong><\/td>\nHN<\/strong><\/td>\nHCM<\/strong><\/td>\nOther<\/strong><\/td>\n<\/tr>\n
Mixue<\/a><\/td>\nIce<\/td>\nChina<\/td>\n1,000+<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n63\/63<\/td>\n<\/tr>\n
Highlands<\/a><\/td>\nCoffee<\/td>\nVietnam<\/td>\n874<\/td>\n187<\/td>\n308<\/td>\n379<\/td>\n60\/63<\/td>\n<\/tr>\n
Trung Nguyen<\/a><\/td>\nCoffee<\/td>\nVietnam<\/td>\n774<\/td>\n82<\/td>\n183<\/td>\n509<\/td>\n63\/63<\/td>\n<\/tr>\n
Phuc Long<\/a><\/td>\nCoffee<\/td>\nVietnam<\/td>\n260<\/td>\n37<\/td>\n162<\/td>\n61<\/td>\n22\/63<\/td>\n<\/tr>\n
Lotteria<\/a><\/td>\nFast food<\/td>\nKorea<\/td>\n240<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n52\/63<\/td>\n<\/tr>\n
KFC<\/a><\/td>\nFast food<\/td>\nAmerica<\/td>\n200<\/td>\n24<\/td>\n21<\/td>\n155<\/td>\n41\/63<\/td>\n<\/tr>\n
Jollibee<\/a><\/td>\nFast food<\/td>\nAmerica<\/td>\n200<\/td>\n12<\/td>\n38<\/td>\n150<\/td>\n52\/63<\/td>\n<\/tr>\n
Ong Bau<\/a><\/td>\nCoffee<\/td>\nVietnam<\/td>\n165<\/td>\n5<\/td>\n110<\/td>\n50<\/td>\n26\/63<\/td>\n<\/tr>\n
Gogi House<\/a><\/td>\nBBQ<\/td>\nKorea<\/td>\n153<\/td>\n34<\/td>\n50<\/td>\n69<\/td>\n39\/63<\/td>\n<\/tr>\n
Dookki<\/a><\/td>\nFast food<\/td>\nKorea<\/td>\n130+<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n56\/63<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: B&Company<\/p>\n

[Figure 3] Japanese food and beverage franchise brands ( May 2025 )<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Brand<\/strong><\/td>\nProduct<\/strong><\/td>\nYear<\/strong><\/td>\nStore number<\/strong><\/td>\n<\/tr>\n
Total<\/strong><\/td>\nHN<\/strong><\/td>\nHCM<\/strong><\/td>\nDN<\/strong><\/td>\n<\/tr>\n
Beard Papa\u2019s<\/a><\/td>\nCake<\/td>\n2017<\/td>\n16<\/td>\n8<\/td>\n8<\/td>\n0<\/td>\n<\/tr>\n
Gyu Shige<\/a><\/td>\nBBQ<\/td>\n2016<\/td>\n10<\/td>\n1<\/td>\n9<\/td>\n0<\/td>\n<\/tr>\n
Coco Ichibanya<\/a><\/td>\nRamen<\/td>\n2017<\/td>\n6<\/td>\n1<\/td>\n5<\/td>\n0<\/td>\n<\/tr>\n
Chateraise<\/a><\/td>\nCake<\/td>\n2024<\/td>\n5<\/td>\n0<\/td>\n5<\/td>\n0<\/td>\n<\/tr>\n
Gyu Kaku<\/a><\/td>\nBBQ<\/td>\n2023<\/td>\n5<\/td>\n1<\/td>\n4<\/td>\n0<\/td>\n<\/tr>\n
Botejyu Okonomiyaki<\/a><\/td>\nFood<\/td>\n2017<\/td>\n5<\/td>\n1<\/td>\n4<\/td>\n0<\/td>\n<\/tr>\n
Basta Hiro<\/a><\/td>\nPasta<\/td>\n2017<\/td>\n5<\/td>\n1<\/td>\n5<\/td>\n0<\/td>\n<\/tr>\n
Hachiban Ramen<\/a><\/td>\nRamen<\/td>\n2024<\/td>\n3<\/td>\n0<\/td>\n3<\/td>\n0<\/td>\n<\/tr>\n
Pablo Cheesetar<\/a><\/td>\nCake<\/td>\n2021<\/td>\n3<\/td>\n2<\/td>\n1<\/td>\n0<\/td>\n<\/tr>\n
Gutten Sushi<\/a><\/td>\nSushi<\/td>\n2018<\/td>\n1<\/td>\n0<\/td>\n0<\/td>\n1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: B&Company<\/p>\n

Singapore, Japan, China, and South Korea are the major franchise suppliers, with Singapore accounting for 27% of the total market (Figure 4). Although 19 brands, including Chateraise <\/a>and Hachiban <\/a>, have entered the Japanese market, their presence is still limited.<\/p>\n

[Figure 4] Number of foreign food and beverage franchise brands by country (%)<\/strong><\/p>\n

\"Number<\/p>\n

Source: B&Company<\/p>\n

Competition in cities is heating up, but rural markets are showing signs of growth<\/strong><\/h3>\n

Vietnam’s food and beverage market is expected to reach approximately USD 27 billion in 2024. [2]<\/a>However, behind this dramatic growth, problems have also become apparent. Rents are rising in urban areas, and in the center of Ho Chi Minh City, they increased by 16% from the previous year [3]<\/a>. Some franchisees are losing a quarter of their sales to rent [4]<\/a>.<\/p>\n

The market is also becoming increasingly saturated, with competition especially in the milk tea and coffee chain sectors becoming fiercer, forcing even established brands such as Starbucks <\/a>and Mixue <\/a>to close unprofitable stores.<\/p>\n

In this context, rural markets are attracting attention as a new growth opportunity. Approximately 62% of the population in Vietnam lives in rural areas, and consumer confidence is increasing due to the spread of smartphones and the expansion of home delivery services [5]<\/a>. However, purchasing power is still limited, and many consumers are price-sensitive.<\/p>\n

In a survey conducted by iPOS <\/a>and Nestle Vietnam, <\/a>the majority of respondents, 40%, said [6]<\/a>they would like to pay 21,000 to 35,000 VND (approximately 1.0 to 1.5 USD) per cup of beverage. This is a 10 percentage point increase from the previous year. However, fewer consumers are choosing higher-priced beverages, so affordable products may be the key to market development.<\/p>\n

Legal challenges and sustainable growth<\/strong><\/h3>\n

While the franchise market is expanding, there are still issues with the system. The current franchise-related laws have not been significantly revised since they were introduced in 2005, and there are many insufficient areas for the protection of intellectual property rights and trade secrets. This has led to concerns about the risk of brand value being damaged and the problem of counterfeit goods.<\/p>\n

Lack of infrastructure and logistics issues are also barriers to expanding into rural areas. Success in rural areas requires not only a simple pricing strategy but also product development that meets local demand and the creation of a flexible logistics system.<\/p>\n

While the restaurant franchise market continues to grow, the key to success is shifting from “expansion of scale” to “establishment of sustainable competitive advantage.” Foreign companies, including Japanese ones, are being asked to accurately grasp the preferences of local consumers and develop a strategy to take root in the market with a long-term perspective.<\/p>\n

\n

[1]<\/a> Source: Legal Document Library (online legal database) – ” Circular No. 09\/2006\/TT-BTM of May 25, 2006 guiding the commercial franchising registration <\/a>” (May 2006)<\/p>\n

[2]<\/a> Source: iPOS (a POS solutions company) article, ” iPOS and Nestl\u00e9 Professional Announce the 2024 Vietnam Food and Beverage Business Market Report <\/a>” (March 2025)<\/p>\n

[3]<\/a> Source: CBRE Vietnam (real estate services company) article ” Ho Chi Minh City Figures Q4 2024 <\/a>” (January 2025)<\/p>\n

[4]<\/a> Source: VIRAC (industry research company) article ” Vietnam F&B Industry Strives to Overcome Difficulties in the First Half of 2024 <\/a>” (October 2024)<\/p>\n

[5]<\/a> Source: GSO (General Statistics Office of Vietnam) article, ” Press Release: Results of the 2024 Mid-term Population and Housing Survey <\/a>” (January 2025)<\/p>\n

[6]<\/a> Source: POS (a POS solutions company) article, ” iPOS <\/a>and <\/a>Nestl\u00e9 Professional Announce the 2024 Vietnam Food <\/a>and <\/a>Beverage Business Market Report <\/a>” (March 2025)<\/p>\n

\u00a0<\/em><\/p>\n

* If you wish to quote any information from this article, please kindly cite the source along with the link to the original article to respect copyright.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

The first Japanese company specializing in market research in Vietnam since 2008. We provide a wide range of services including industry reports, industry interviews, consumer surveys, business matching. Additionally, we have recently developed a database of over 900,000 companies in Vietnam, which can be used to search for partners and analyze the market.<\/p>\n

Please do not hesitate to contact us if you have any queries.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

\u968f\u7740\u8d8a\u5357\u7ecf\u6d4e\u548c\u4e2d\u4ea7\u9636\u7ea7\u7684\u589e\u957f\uff0c\u7279\u8bb8\u7ecf\u8425\u5df2\u6210\u4e3a\u8d8a\u5357\u4e0d\u65ad\u589e\u957f\u7684\u98df\u54c1\u548c\u996e\u6599\u5e02\u573a\u7684\u65b0\u8d8b\u52bf\u3002<\/p>","protected":false},"author":12,"featured_media":21822,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1485,75,1357],"tags":[1138,1130],"class_list":["post-21815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-content-en","category-reports-en","category-news-press-release-en","tag-distribution-eating-out-en","tag-retail-en"],"yoast_head":"\nFranchising spreads in Vietnam's food and beverage market, but Japanese presence remains limited - B-Company<\/title>\n<meta name=\"description\" content=\"Franchising has become a new trend in Vietnam's growing food and beverage market, with the growth of the country's economy and the middle class.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franchising spreads in Vietnam's food and beverage market, but Japanese presence remains limited\" \/>\n<meta property=\"og:description\" content=\"Franchising has become a new trend in Vietnam's growing food and beverage market, with the growth of the country's economy and the middle class.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T10:58:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T08:05:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Food-and-Beverage-in-Vietnam.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B& Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"B& Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/\",\"url\":\"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/\",\"name\":\"Franchising spreads in Vietnam's food and beverage market, but Japanese presence remains limited - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Food-and-Beverage-in-Vietnam.jpg\",\"datePublished\":\"2025-06-24T10:58:37+00:00\",\"dateModified\":\"2025-08-19T08:05:27+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"Franchising has become a new trend in Vietnam's growing food and beverage market, with the growth of the country's economy and the middle class.\",\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/#primaryimage\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Food-and-Beverage-in-Vietnam.jpg\",\"contentUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Food-and-Beverage-in-Vietnam.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Food and Beverage in Vietnam\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B& Company\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g\",\"caption\":\"B& Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"],\"url\":\"https:\/\/b-company.jp\/zh\/author\/anh-ntnb-company-jp\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u7279\u8bb8\u7ecf\u8425\u5728\u8d8a\u5357\u98df\u54c1\u996e\u6599\u5e02\u573a\u8513\u5ef6\uff0c\u4f46\u65e5\u672c\u4f01\u4e1a\u53c2\u4e0e\u5ea6\u4ecd\u7136\u6709\u9650 - B-Company","description":"\u968f\u7740\u8d8a\u5357\u7ecf\u6d4e\u548c\u4e2d\u4ea7\u9636\u7ea7\u7684\u589e\u957f\uff0c\u7279\u8bb8\u7ecf\u8425\u5df2\u6210\u4e3a\u8d8a\u5357\u4e0d\u65ad\u589e\u957f\u7684\u98df\u54c1\u548c\u996e\u6599\u5e02\u573a\u7684\u65b0\u8d8b\u52bf\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/","og_locale":"zh_CN","og_type":"article","og_title":"Franchising spreads in Vietnam's food and beverage market, but Japanese presence remains limited","og_description":"Franchising has become a new trend in Vietnam's growing food and beverage market, with the growth of the country's economy and the middle class.","og_url":"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/","og_site_name":"B-Company","article_published_time":"2025-06-24T10:58:37+00:00","article_modified_time":"2025-08-19T08:05:27+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Food-and-Beverage-in-Vietnam.jpg","type":"image\/jpeg"}],"author":"B& Company","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"B& Company","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"5 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/","url":"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/","name":"\u7279\u8bb8\u7ecf\u8425\u5728\u8d8a\u5357\u98df\u54c1\u996e\u6599\u5e02\u573a\u8513\u5ef6\uff0c\u4f46\u65e5\u672c\u4f01\u4e1a\u53c2\u4e0e\u5ea6\u4ecd\u7136\u6709\u9650 - B-Company","isPartOf":{"@id":"https:\/\/b-company.jp\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/#primaryimage"},"image":{"@id":"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/#primaryimage"},"thumbnailUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Food-and-Beverage-in-Vietnam.jpg","datePublished":"2025-06-24T10:58:37+00:00","dateModified":"2025-08-19T08:05:27+00:00","author":{"@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491"},"description":"\u968f\u7740\u8d8a\u5357\u7ecf\u6d4e\u548c\u4e2d\u4ea7\u9636\u7ea7\u7684\u589e\u957f\uff0c\u7279\u8bb8\u7ecf\u8425\u5df2\u6210\u4e3a\u8d8a\u5357\u4e0d\u65ad\u589e\u957f\u7684\u98df\u54c1\u548c\u996e\u6599\u5e02\u573a\u7684\u65b0\u8d8b\u52bf\u3002","inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/b-company.jp\/zh\/franchising-spreads-in-vietnams-food-and-beverage-market-but-japanese-presence-remains-limited\/#primaryimage","url":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Food-and-Beverage-in-Vietnam.jpg","contentUrl":"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/06\/Food-and-Beverage-in-Vietnam.jpg","width":1920,"height":1280,"caption":"Food and Beverage in Vietnam"},{"@type":"WebSite","@id":"https:\/\/b-company.jp\/vi\/#website","url":"https:\/\/b-company.jp\/vi\/","name":"B \u516c\u53f8","description":"\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u4e0e\u6295\u8d44\u54a8\u8be2","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/b-company.jp\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491","name":"B&\u516c\u53f8","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/b-company.jp\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/803057c2fa489f4b15cecce9bcf82a7161ea67df449629da5d0dc2d2722caefa?s=96&d=mm&r=g","caption":"B& Company"},"sameAs":["http:\/\/b-company.jp"],"url":"https:\/\/b-company.jp\/zh\/author\/anh-ntnb-company-jp\/"}]}},"_links":{"self":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/21815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/comments?post=21815"}],"version-history":[{"count":2,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/21815\/revisions"}],"predecessor-version":[{"id":21824,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/21815\/revisions\/21824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media\/21822"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media?parent=21815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/categories?post=21815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/tags?post=21815"}],"curies":[{"name":"\u53ef\u6e7f\u6027\u7c89\u5242","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}