{"id":21773,"date":"2025-06-19T16:49:09","date_gmt":"2025-06-19T09:49:09","guid":{"rendered":"https:\/\/b-company.jp\/?p=21773"},"modified":"2025-08-19T15:06:11","modified_gmt":"2025-08-19T08:06:11","slug":"vietnams-vod-market-is-growing-leaving-room-for-japanese-content-to-penetrate","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/vietnams-vod-market-is-growing-leaving-room-for-japanese-content-to-penetrate\/","title":{"rendered":"\u8d8a\u5357 VOD \u5e02\u573a\u6b63\u5728\u589e\u957f\uff0c\u4e3a\u65e5\u672c\u5185\u5bb9\u7684\u6e17\u900f\u7559\u4e0b\u4e86\u7a7a\u95f4"},"content":{"rendered":"
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B&Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n

\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

\u8d8a\u5357\u662f\u4e1c\u5357\u4e9a\u6700\u53d7\u6b22\u8fce\u7684\u7535\u89c6\u56fd\u5bb6\u4e4b\u4e00\uff0c\u5176\u89c2\u770b\u65b9\u5f0f\u6b63\u5f00\u59cb\u53d1\u751f\u5de8\u5927\u53d8\u5316\u3002\u8fc7\u53bb\uff0c\u5730\u9762\u7535\u89c6\u8282\u76ee\u662f\u4e3b\u6d41\uff0c\u4f46\u8fd1\u5e74\u6765\uff0c\u4ee5\u667a\u80fd\u7535\u89c6\u4e3a\u4e2d\u5fc3\u7684\u89c6\u9891\u70b9\u64ad\uff08VOD\uff09\u6b63\u5728\u5174\u8d77\u3002\u968f\u7740\u5185\u5bb9\u4f9b\u5e94\u7ed3\u6784\u65e5\u76ca\u5168\u7403\u5316\uff0c\u6211\u4eec\u63a2\u7d22\u4e86\u6e90\u81ea\u65e5\u672c\u7684\u5185\u5bb9\u7684\u53ef\u80fd\u6027\u548c\u6311\u6218\u3002<\/p>\n

\u667a\u80fd\u7535\u89c6\u5728\u89c2\u770b\u65f6\u95f4\u5feb\u901f\u589e\u957f\u4e2d\u53d1\u6325\u5173\u952e\u4f5c\u7528<\/strong><\/h3>\n

\u51ef\u5ea6\u8c03\u67e5\u516c\u53f8\u5728\u6cb3\u5185\u3001\u5c98\u6e2f\u3001\u80e1\u5fd7\u660e\u5e02\u3001\u82b9\u82f44\u4e2a\u57ce\u5e02\u5f00\u5c55\u7684\u8c03\u67e5\u663e\u793a\uff0c\u56de\u7b54\u201c\u524d\u4e00\u5929\u89c2\u770b\u4e86\u7535\u89c6\u3001\u89c6\u9891\u70b9\u64ad\u3001\u76f4\u64ad\u7b49\u89c6\u9891\u5185\u5bb9\u201d\u7684\u53d7\u8bbf\u8005\u6bd4\u4f8b\u4ece2020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u768471%\u589e\u52a0\u52302021\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u768485%\uff0c\u5e73\u5747\u89c2\u770b\u65f6\u95f4\u4e5f\u4ece82\u5206\u949f\u589e\u52a0\u5230112\u5206\u949f\u3002<\/p>\n

\u89c2\u770b\u8bbe\u5907\u4e5f\u53d1\u751f\u4e86\u53d8\u5316\u3002\u667a\u80fd\u7535\u89c6\u6700\u53d7\u6b22\u8fce\uff0c\u5360\u6bd4 66%\uff0c\u5176\u6b21\u662f\u667a\u80fd\u624b\u673a\uff0861%\uff09\u548c\u7b14\u8bb0\u672c\u7535\u8111\uff0853%\uff09\u3002 [1]<\/a>\u8fd9\u8868\u660e\uff0c\u867d\u7136\u201c\u4e0e\u5bb6\u4eba\u5728\u5ba2\u5385\u770b\u7535\u89c6\u201d\u7684\u4f20\u7edf\u6a21\u5f0f\u4f9d\u7136\u6ca1\u6709\u6539\u53d8\uff0c\u4f46\u6536\u89c6\u8bbe\u5907\u548c\u8282\u76ee\u5185\u5bb9\u6b63\u5728\u5411\u201c\u667a\u80fd\u7535\u89c6+\u70b9\u64ad\u578b\u201d\u8f6c\u53d8\u3002<\/p>\n

GDP\u5360\u6bd4\u4e1c\u5357\u4e9a\u7b2c\u4e00\uff0c\u4ecd\u6709\u8f83\u5927\u589e\u957f\u7a7a\u95f4<\/strong><\/h3>\n

[\u56fe1] VOD\u5e02\u573a\u89c4\u6a21\/GDP\uff081\/100%\uff0c2023\u5e74\uff09<\/strong><\/p>\n

\"VOD<\/p>\n

\uff08\u76f8\u6bd4\u4e4b\u4e0b\uff1a\u65e5\u672c 15.4\u3001\u7f8e\u56fd 25.4\u3001\u82f1\u56fd 24.6\uff09<\/p>\n

\u9884\u8ba1\u8d8a\u5357\u7684VOD\u5e02\u573a\u89c4\u6a21\u57282023\u5e74\u5c06\u8fbe\u5230\u7ea63.2\u4ebf\u7f8e\u5143\uff0c\u52302028\u5e74\u5c06\u589e\u957f\u7ea660%\u81f34.9\u4ebf\u7f8e\u5143\u3002\u503c\u5f97\u5173\u6ce8\u7684\u4e0d\u662f\u5e02\u573a\u7684\u7edd\u5bf9\u89c4\u6a21\uff0c\u800c\u662fVOD\u652f\u51fa\u5360GDP\u7684\u6bd4\u91cd\u5728\u4e1c\u5357\u4e9a\u6700\u9ad8\u3002<\/p>\n

\u5728\u672c\u571f\u548c\u5916\u56fd\u516c\u53f8\u6fc0\u70c8\u7ade\u4e89\u4e2d\uff0cYouTube \u4ecd\u4fdd\u6301\u9886\u5148\u5730\u4f4d<\/strong><\/h3>\n

[\u56fe2] \u8d8a\u5357\u4e3b\u8981VOD\u64ad\u653e\u5668<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\u516c\u53f8\u540d\u79f0<\/strong><\/td>\n\u56fd\u7c4d<\/strong><\/td>\n\u8fdb\u5165\u8d8a\u5357\u7684\u5e74\u4efd<\/strong><\/td>\n\u9500\u552e\u4efd\u989d\u00a0<\/strong>(2022)<\/strong><\/td>\n<\/tr>\n
YouTube<\/td>\n\u6211\u4eec<\/td>\n2005<\/td>\n37%<\/td>\n<\/tr>\n
FPT\u6e38\u620f<\/td>\n\u8d8a\u5357<\/td>\n2013<\/td>\n11%<\/td>\n<\/tr>\n
Netflix<\/td>\n\u6211\u4eec<\/td>\n2016<\/td>\n11%<\/td>\n<\/tr>\n
VTVGo<\/td>\n\u8d8a\u5357<\/td>\n2015<\/td>\n11%<\/td>\n<\/tr>\n
\u7231\u5947\u827a<\/td>\n\u4e2d\u56fd<\/td>\n2020<\/td>\n8%<\/td>\n<\/tr>\n
\u6301\u4e45\u6027\u6709\u673a\u6c61\u67d3\u7269<\/td>\n\u8d8a\u5357<\/td>\n2008<\/td>\n6%<\/td>\n<\/tr>\n
\u5176\u4ed6\u7684<\/td>\n–<\/td>\n–<\/td>\n16%<\/td>\n<\/tr>\n
\n

\uff08100%=2.72\u4ebf\u7f8e\u5143\uff09<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u89c6\u9891\u70b9\u64ad\u5e02\u573a\u662f\u5168\u7403\u5de8\u5934\u4e0e\u8d8a\u5357\u672c\u571f\u4f01\u4e1a\u89d2\u9010\u7684\u6218\u573a\u3002\u5c312022\u5e74\u7684\u5e02\u573a\u4efd\u989d\u800c\u8a00\uff0c\u7f8e\u56fdYouTube\u5c06\u4ee537%\u7684\u5e02\u573a\u4efd\u989d\u9886\u5148\u3002Netflix\uff0811%\uff09\u548c\u4e2d\u56fd\u7231\u5947\u827a\uff088%\uff09\u7b49\u6d77\u5916\u516c\u53f8\u4e5f\u5360\u636e\u7740\u5f3a\u52bf\u5730\u4f4d\u3002<\/p>\n

\u4e0e\u6b64\u540c\u65f6\uff0c\u672c\u571f\u516c\u53f8 FPT Play\uff0811 %\uff09\u3001VTVGo\uff0811 %\uff09\u548c POPS\uff086 %\uff09\u4e5f\u540d\u5217\u524d\u8305\uff0c\u51f8\u663e\u4e86\u8d8a\u5357\u5e02\u573a\u72ec\u7279\u7684\u6df7\u5408\u7ed3\u6784\u3002FPT \u662f\u4e00\u5bb6\u79c1\u8425 IT \u516c\u53f8\uff0cVTVGo \u662f\u4e00\u5bb6\u56fd\u5bb6\u5e7f\u64ad\u7535\u53f0\uff0c\u800c POPS \u662f\u4e00\u5bb6\u5730\u65b9\u5a92\u4f53\u516c\u53f8\uff0c\u56e0\u6b64\u6bcf\u5bb6\u516c\u53f8\u90fd\u62e5\u6709\u591a\u5143\u5316\u7684\u6bcd\u516c\u53f8\u3002\u5bf9\u4e8e\u4f20\u7edf\u7535\u89c6\u53f0\u800c\u8a00\uff0c\u8fdb\u519b VOD \u9886\u57df\u662f\u4e00\u9879\u5173\u4e4e\u5176\u751f\u6b7b\u5b58\u4ea1\u7684\u6218\u7565\u8f6c\u53d8\u3002<\/p>\n

\u65e5\u672c\u5185\u5bb9\u5c0f\u4f17\uff0c\u52a8\u6f2b\u662f\u7a81\u7834\u53e3<\/strong><\/h3>\n

\u90a3\u4e48\uff0c\u5728\u89c6\u9891\u70b9\u64ad\uff08VOD\uff09\u4e0a\u89c2\u770b\u7684\u90fd\u662f\u4e9b\u4ec0\u4e48\u5185\u5bb9\u5462\uff1f\u867d\u7136\u7f8e\u56fd\u548c\u97e9\u56fd\u7684\u7535\u5f71\u548c\u7535\u89c6\u5267\u975e\u5e38\u53d7\u6b22\u8fce\uff0c\u4f46\u9664\u4e86\u52a8\u6f2b\u4e4b\u5916\uff0c\u65e5\u672c\u7684\u5f71\u50cf\u4f5c\u54c1\u4ecd\u7136\u5c5e\u4e8e\u5c0f\u4f17\u5e02\u573a\u3002\u73b0\u5b9e\u60c5\u51b5\u662f\uff0c\u76ee\u524d\u7684\u89c2\u770b\u4eba\u7fa4\u4ec5\u9650\u4e8e\u6240\u8c13\u7684\u201c\u65e5\u672c\u7231\u597d\u8005\u201d\u3002\u4e0d\u8fc7\uff0c\u603b\u6709\u51fa\u8def\u3002\u513f\u7ae5\u52a8\u6f2b\u5e02\u573a\u8868\u73b0\u4e0d\u4fd7\uff0c\u300a\u54c6\u5566A\u68a6\u300b\u51e0\u4e4e\u6bcf\u5e74\u90fd\u4f4d\u5c45\u5f71\u9662\u7968\u623f\u699c\u9996\uff0c\u5e76\u5df2\u6210\u4e3a\u89c6\u9891\u70b9\u64ad\uff08VOD\uff09\u7684\u5e38\u5ba2\u3002\u8fd1\u5e74\u6765\uff0c\u9762\u5411\u5927\u4f17\u7684\u7535\u89c6\u5267\u548c\u7535\u5f71\u7684\u64ad\u51fa\u91cf\u9010\u6e10\u589e\u52a0\uff0c\u4eba\u4eec\u5bf9\u672a\u6765\u8de8\u7c7b\u578b\u5185\u5bb9\u7684\u5f00\u53d1\u4e5f\u5bc4\u4e88\u539a\u671b\u3002<\/p>\n

\u591a\u6837\u5316\u7684\u89c2\u770b\u73af\u5883\uff1a\u5bf9\u65e5\u672c\u7684\u8003\u9a8c<\/strong><\/h3>\n

\u8d8a\u5357\u7684\u89c6\u9891\u70b9\u64ad\u5e02\u573a\u6301\u7eed\u6269\u5f20\uff0c\u8fd9\u662f\u4e00\u4e2a\u7f55\u89c1\u7684\u5e02\u573a\uff0c\u5f3a\u5927\u7684\u7535\u89c6\u89c2\u770b\u6587\u5316\u4e0e\u6570\u5b57\u5316\u8f6c\u578b\u5e76\u5b58\u3002\u672a\u6765\uff0c\u901a\u8fc7\u5185\u5bb9\u7ffb\u8bd1\u548c\u5b57\u5e55\u5236\u4f5c\u3001\u63a8\u8350\u7b97\u6cd5\u4f18\u5316\u7b49\u63aa\u65bd\uff0c\u65e5\u672c\u5185\u5bb9\u4ecd\u6709\u63d0\u5347\u77e5\u540d\u5ea6\u548c\u5efa\u7acb\u5f71\u54cd\u529b\u7684\u7a7a\u95f4\u3002\u97e9\u56fd\u5df2\u7ecf\u901a\u8fc7\u7535\u89c6\u5267\u5728\u201c\u6587\u5316\u8f93\u51fa\u201d\u65b9\u9762\u53d6\u5f97\u4e86\u6210\u529f\uff0c\u5982\u679c\u65e5\u672c\u60f3\u8981\u5b9e\u73b0\u7c7b\u4f3c\u7684\u76ee\u6807\uff0c\u5c31\u8feb\u5207\u9700\u8981\u5f00\u53d1\u52a8\u6f2b\u4ee5\u5916\u7684\u652f\u67f1\u4ea7\u4e1a\u3002\u5728\u8d8a\u5357\u8fd9\u6837\u7684\u4eb2\u65e5\u56fd\u5bb6\u53d6\u5f97\u6210\u529f\uff0c\u53ef\u80fd\u6210\u4e3a\u5176\u6ce2\u53ca\u6574\u4e2a\u4e9a\u6d32\u7684\u8bd5\u91d1\u77f3\u3002<\/p>\n

\n

[1]<\/a> \u8d44\u6599\u6765\u6e90\uff1aMarket Report IO\u201d 2020-2025\u5e74\u8d8a\u5357\u6d41\u5a92\u4f53\u62a5\u544a\u53ca\u9884\u6d4b\uff1a\u8d8a\u5357 <\/a>\u201d\uff082022\u5e743\u6708\uff09<\/p>\n

\u00a0<\/em><\/p>\n

*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n\n\n\n
B\uff06Company<\/em><\/strong><\/p>\n

\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n

\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n

\u4fe1\u606f@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

\u4ee5\u667a\u80fd\u7535\u89c6\u4e3a\u4e2d\u5fc3\u7684VOD\uff08\u89c6\u9891\u70b9\u64ad\uff09\u7684\u5174\u8d77\uff0c\u7ed9\u65e5\u672c\u672c\u571f\u7684\u5185\u5bb9\u5e26\u6765\u4e86\u673a\u9047\u548c\u6311\u6218\u3002<\/p>","protected":false},"author":12,"featured_media":21775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,75,1357],"tags":[716,1146],"yoast_head":"\nVietnam's VOD market is growing, leaving room for Japanese content to penetrate - B-Company<\/title>\n<meta name=\"description\" content=\"VOD (video on demand) centered on smart TVs has been on the rise, bringing possibilities and challenges of content originating from Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/vietnams-vod-market-is-growing-leaving-room-for-japanese-content-to-penetrate\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam's VOD market is growing, leaving room for Japanese content to penetrate - 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