{"id":20433,"date":"2025-03-25T17:53:23","date_gmt":"2025-03-25T10:53:23","guid":{"rendered":"https:\/\/b-company.jp\/?p=20433"},"modified":"2025-05-27T11:18:19","modified_gmt":"2025-05-27T04:18:19","slug":"vietnam-beer-market-and-the-participation-of-foreign-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/vietnam-beer-market-and-the-participation-of-foreign-brands\/","title":{"rendered":"\u8d8a\u5357\u5564\u9152\u5e02\u573a\u53ca\u5916\u56fd\u54c1\u724c\u7684\u53c2\u4e0e"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n<p><em>\u5728\u201c\u8d8a\u5357\u7b80\u62a5\u201d\u7248\u5757\uff0cB&amp;Company\u7684\u5e74\u8f7b\u7814\u7a76\u5458\u5c06\u53ca\u65f6\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u4ea7\u4e1a\u8d8b\u52bf\u3001\u6d88\u8d39\u8d8b\u52bf\u548c\u793e\u4f1a\u52a8\u5411\u7684\u4fe1\u606f\u3002<\/em><\/p>\n<p><em>\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>\u8d8a\u5357\u5564\u9152\u5e02\u573a\u662f\u4e00\u4e2a\u5145\u6ee1\u6d3b\u529b\u4e14\u5177\u6709\u91cd\u8981\u6587\u5316\u610f\u4e49\u7684\u884c\u4e1a\uff0c\u5916\u56fd\u54c1\u724c\u7684\u53c2\u4e0e\u5ea6\u4e0d\u65ad\u63d0\u9ad8\u3002\u9762\u5bf9\u6210\u672c\u4e0a\u5347\u548c\u76d1\u7ba1\u4e25\u683c\u7b49\u8fd1\u671f\u6311\u6218\uff0c\u8be5\u884c\u4e1a\u6b63\u5728\u8fc5\u901f\u53d1\u5c55\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u4e0d\u65ad\u53d8\u5316\u7684\u504f\u597d\u3002<\/p>\n<h3><strong>\u8d8a\u5357\u5564\u9152\u5e02\u573a\u6982\u51b5<\/strong><\/h3>\n<p>\u8d8a\u5357\u662f\u5168\u7403\u6700\u5927\u7684\u5564\u9152\u5e02\u573a\u4e4b\u4e00\uff0c\u81ea 2015 \u5e74\u4ee5\u6765\u4e00\u76f4\u4f4d\u5c45\u6d88\u8d39\u91cf\u524d 10 \u540d\u30022023 \u5e74\uff0c\u8d8a\u5357\u5728\u5168\u7403\u6392\u540d\u7b2c\u4e03\uff0c\u6d88\u8d39\u91cf\u8fd1 46 \u4ebf\u5347\uff0c\u5360\u5168\u7403\u5e02\u573a\u7684 2.4%<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>\u9886\u8dd1\u4e1c\u76df\u5730\u533a\uff0c\u5e76\u57282022\u5e74\u8d85\u8d8a\u65e5\u672c\uff0c\u6210\u4e3a\u4ec5\u6b21\u4e8e\u4e2d\u56fd\u7684\u4e9a\u6d32\u7b2c\u4e8c\u5927\u5564\u9152\u5e02\u573a\u3002<\/p>\n<p>\u7136\u800c\uff0c\u56fd\u5185\u5564\u9152\u5e02\u573a\u8fd1\u671f\u7ecf\u5386\u4e86\u91cd\u5927\u9707\u8361\u30022023 \u5e74\u603b\u6536\u5165\u964d\u81f3 27 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u964d\u8d85\u8fc7 14.4%<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a> \u56fd\u5185\u6d88\u8d39\u4e0b\u964d\u4e8613.8%<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>2018 \u5e74\u81f3 2023 \u5e74\u56fd\u5185\u4ea7\u91cf\u4f4e\u4e8e\u9884\u671f\u7684 5.2% \u589e\u957f\u7387<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>2024 \u5e74\u524d\u4e09\u4e2a\u5b63\u5ea6\uff0c\u5564\u9152\u9500\u91cf\u4e0e\u4e0a\u4e00\u5e74\u76f8\u6bd4\u4e0b\u964d\u4e86 4%\uff0c\u5f62\u52bf\u4e0d\u5bb9\u4e50\u89c2<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>\u5e02\u573a\u9886\u5bfc\u8005\u559c\u529b\u8d8a\u5357\u5564\u9152\u516c\u53f8\u4e5f\u5ba3\u5e03\uff0c\u7531\u4e8e\u9700\u6c42\u77ed\u7f3a\u548c\u7ecf\u6d4e\u6311\u6218\uff0c\u5176\u4f4d\u4e8e\u5e7f\u5357\u7701\u7684\u5de5\u5382\u5c06\u6682\u65f6\u5173\u95ed\uff0c\u51f8\u663e\u4e86\u8270\u96be\u7684\u7ecf\u6d4e\u5f62\u52bf<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>2015\u5e74\u81f32023\u5e74\u8d8a\u5357\u56fd\u5185\u5564\u9152\u4ea7\u91cf\uff08\u5355\u4f4d\uff1a\u5341\u4ebf\u5347\uff09<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone size-full wp-image-20441\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Domestic-beer-production-of-Vietnam-from-2015-to-2023.png\" alt=\"Domestic beer production of Vietnam from 2015 to 2023\" width=\"464\" height=\"188\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Domestic-beer-production-of-Vietnam-from-2015-to-2023.png 464w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Domestic-beer-production-of-Vietnam-from-2015-to-2023-300x122.png 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1a <\/em><em>\u865a\u62df\u4e13\u7528\u7f51\u7edc<\/em><em>, <\/em><a href=\"https:\/\/mbs.com.vn\/media\/bisgpi0w\/sab__hold_initiate-08022021_final.pdf\"><em>MB \u8bc1\u5238<\/em><\/a><em>, B&amp;Company \u8d8a\u5357\u7efc\u5408<\/em><\/p>\n<p>\u867d\u7136\u65b0\u51a0\u75ab\u60c5\u662f\u5bfc\u81f4\u5564\u9152\u5e02\u573a\u4e0b\u6ed1\u7684\u4e3b\u8981\u539f\u56e0\uff0c\u4f46\u653f\u5e9c\u7684\u53cd\u9152\u540e\u9a7e\u9a76\u8fd0\u52a8\u4e5f\u4e25\u91cd\u963b\u788d\u4e86\u56fd\u5185\u5564\u9152\u6d88\u8d39\u30022019 \u5e74\u7b7e\u7f72\u7684\u7b2c 100\/2019\/ND-CP \u53f7\u6cd5\u4ee4\u89c4\u5b9a\uff0c\u4e24\u8f6e\u8f66\u6700\u9ad8\u7f5a\u6b3e\u4e3a 800 \u4e07\u8d8a\u5357\u76fe\uff0c\u56db\u8f6e\u8f66\u6700\u9ad8\u7f5a\u6b3e\u4e3a 4000 \u4e07\u8d8a\u5357\u76fe<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>\u8fd9\u5bf9\u5564\u9152\u548c\u5176\u4ed6\u9152\u7cbe\u996e\u6599\u7684\u6d88\u8d39\u4ea7\u751f\u4e86\u4e0d\u5229\u5f71\u54cd\u3002\u5168\u7403\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u8fdb\u4e00\u6b65\u7ed9\u5564\u9152\u5382\u7684\u5229\u6da6\u5e26\u6765\u538b\u529b\uff0c\u56e0\u4e3a\u539f\u6599\u6210\u672c\u4e0a\u6da8\u4e86 20 \u5230 40%<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>.<\/p>\n<p style=\"text-align: center;\"><em>Heightened control and zero-tolerance policy for driving under the influence of alcohol<\/em><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20440\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Heightened-control-and-zero-tolerance-policy-for-driving-under-the-influence-of-alcohol.png\" alt=\"Heightened control and zero-tolerance policy for driving under the influence of alcohol\" width=\"405\" height=\"304\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Heightened-control-and-zero-tolerance-policy-for-driving-under-the-influence-of-alcohol.png 829w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Heightened-control-and-zero-tolerance-policy-for-driving-under-the-influence-of-alcohol-300x225.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Heightened-control-and-zero-tolerance-policy-for-driving-under-the-influence-of-alcohol-768x576.png 768w\" sizes=\"(max-width: 405px) 100vw, 405px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1a <\/em><a href=\"https:\/\/thanhnien.vn\/csgt-tphcm-do-nong-do-con-ban-ngay-kiem-tra-ca-tram-nguoi-nhung-sao-khong-thay-ong-thoi-185231203102159424.htm\"><em>\u9752\u6625\u62a5<\/em><\/a><\/p>\n<h3><strong>\u8d8a\u5357\u5564\u9152\u5e02\u573a\u7684\u52a8\u6001\u548c\u8d8b\u52bf<\/strong><\/h3>\n<p>\u5f53\u524d\uff0c\u56fd\u5185\u5564\u9152\u884c\u4e1a\u7ecf\u5386\u4e86\u91cd\u5927\u53d8\u9769\u3002\u968f\u7740\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5de8\u5927\u53d8\u5316\uff0c\u8be5\u884c\u4e1a\u51fa\u73b0\u4e86\u4e00\u4e9b\u65b0\u5174\u6d88\u8d39\u8d8b\u52bf\uff0c\u5176\u4e2d\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff1a<\/p>\n<p><strong>\u2013 \u975e\u8d38\u6613\u6d88\u8d39\u7684\u5174\u8d77\uff1a <\/strong>\u6253\u51fb\u9152\u540e\u9a7e\u9a76\u6781\u5927\u5730\u6539\u53d8\u4e86\u5564\u9152\u4ea7\u54c1\u7684\u8d2d\u4e70\u6e20\u9053\u30022017 \u5e74\u81f3 2022 \u5e74\uff0c\u73b0\u573a\u6d88\u8d39\uff08\u9910\u5385\u3001\u9152\u5427\u7b49\uff09\u7684\u5564\u9152\u9500\u91cf\u4e0b\u964d\u4e86 55% \u4ee5\u4e0a\uff0c\u800c\u540c\u671f\u975e\u73b0\u573a\u6d88\u8d39\uff08\u8d85\u5e02\u3001\u4fbf\u5229\u5e97\u3001\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u7b49\uff09\u7684\u5564\u9152\u9500\u91cf\u589e\u957f\u4e86 80%\uff0c\u9884\u8ba1 2022 \u5e74\u81f3 2026 \u5e74\u6bcf\u5e74\u5c06\u589e\u957f 7.5%<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>2017\u5e74\u81f32022\u5e74\u5564\u9152\u5728\u96f6\u552e\u548c\u975e\u96f6\u552e\u6e20\u9053\u7684\u9500\u91cf\uff08\u5355\u4f4d\uff1a%\uff09<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20439\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Sales-volume-of-beer-on-on-trade-and-off-trade-channels-from-2017-to-2022.svg.png\" alt=\"Sales volume of beer on on-trade and off-trade channels from 2017 to 2022\" width=\"507\" height=\"248\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Sales-volume-of-beer-on-on-trade-and-off-trade-channels-from-2017-to-2022.svg.png 487w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Sales-volume-of-beer-on-on-trade-and-off-trade-channels-from-2017-to-2022.svg-300x147.png 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1a <\/em><a href=\"https:\/\/www.vndirect.com.vn\/cmsupload\/beta\/SAB_Initiation_20240926.pdf\"><em>\u8d8a\u5357\u76f4\u901a\u8f66<\/em><\/a><\/p>\n<p><strong>\u2013 \u5564\u9152\u4ea7\u54c1\u7684\u9ad8\u7aef\u5316\uff1a<\/strong> \u4e2d\u56fd\u65e5\u76ca\u589e\u957f\u7684\u5bcc\u88d5\u7fa4\u4f53\u9884\u8ba1\u5c06\u63a8\u52a8\u9ad8\u7aef\u5564\u9152\u4ea7\u54c1\u7684\u6d88\u8d39<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>\u636e\u62a5\u9053\uff0c2022\u5e74\uff0c\u9ad8\u8fbe88%\u7684\u6d88\u8d39\u8005\u613f\u610f\u4e3a\u66f4\u4f18\u8d28\u7684\u5564\u9152\u4ea7\u54c1\u82b1\u66f4\u591a\u7684\u94b1<a href=\"#_ftn11\" name=\"_ftnref11\">[11]<\/a>\u8fd9\u4e00\u8d8b\u52bf\u63a8\u52a8\u4e86\u8d8a\u5357\u559c\u529b\u7b49\u9ad8\u7aef\u5564\u9152\u54c1\u724c\u7684\u5d1b\u8d77\uff0c\u5e76\u50ac\u751f\u4e86 Tiger Platinum\u3001Saigon Special \u7b49\u65b0\u7684\u9ad8\u7aef\u9009\u62e9\uff0c\u4ee5\u53ca\u5f53\u5730\u7cbe\u917f\u5564\u9152\u884c\u4e1a<a href=\"#_ftn12\" name=\"_ftnref12\">[12]<\/a>.<\/p>\n<p><strong>\u2013 \u96f6\u5ea6\u548c\u4f4e\u5ea6\u5564\u9152\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u65e5\u76ca\u589e\u52a0\uff1a <\/strong>\u5728\u7b2c100\/2019\/ND-CP\u53f7\u6cd5\u4ee4\u7684\u538b\u529b\u548cZ\u4e16\u4ee3\u5bf9\u975e\u9152\u7cbe\u996e\u6599\u7684\u9700\u6c42\u4e0b<a href=\"#_ftn13\" name=\"_ftnref13\">[13]<\/a>\uff0c\u8bb8\u591a\u5564\u9152\u5382\u5df2\u5c06\u65e0\u9152\u7cbe\u996e\u6599\u5f15\u5165\u8d8a\u5357\u5e02\u573a\uff0c\u4f8b\u5982\u559c\u529b 0.0\u3001Sagota \u548c\u4e09\u5f97\u5229 All-Free\u3002<\/p>\n<p style=\"text-align: center;\"><em>Non-alcoholic beers being promoted in modern trade channels<\/em><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20437\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Non-alcoholic-beers-being-promoted-in-modern-trade-channels.png\" alt=\"Non-alcoholic beers being promoted in modern trade channels\" width=\"425\" height=\"310\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Non-alcoholic-beers-being-promoted-in-modern-trade-channels.png 882w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Non-alcoholic-beers-being-promoted-in-modern-trade-channels-300x219.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Non-alcoholic-beers-being-promoted-in-modern-trade-channels-768x561.png 768w\" sizes=\"(max-width: 425px) 100vw, 425px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1aB&amp;Company Vietnam<\/em><\/p>\n<h3><strong>\u56fd\u5185\u5e02\u573a\u7684\u5916\u56fd\u54c1\u724c<\/strong><\/h3>\n<p>\u8d8a\u5357\u5564\u9152\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\uff0c\u96c6\u4e2d\u5ea6\u9ad8\uff0c2023 \u5e74\uff0c\u559c\u529b\u8d8a\u5357\u3001Sabeco\u3001Habeco \u548c\u5609\u58eb\u4f2f\u8d8a\u5357\u5360\u636e\u4e86\u8d85\u8fc7 90% \u7684\u56fd\u5185\u5e02\u573a\u4efd\u989d\u3002\u867d\u7136\u8d8a\u5357\u54c1\u724c\u4f18\u5148\u8003\u8651\u4ef7\u683c\u5b9e\u60e0\u7684\u4e2d\u6863\u4ea7\u54c1\uff0c\u4f46\u559c\u529b\u8d8a\u5357\u3001\u5609\u58eb\u4f2f\u8d8a\u5357\u3001\u672d\u5e4c\u8d8a\u5357\u7b49\u56fd\u9645\u54c1\u724c\u51ed\u501f\u5176\u4f18\u8d28\u548c\u591a\u5143\u5316\u7684\u4ea7\u54c1\u7ec4\u5408\uff0c\u80fd\u591f\u5145\u5206\u5229\u7528\u884c\u4e1a\u8d8b\u52bf\u3002\u56e0\u6b64\uff0c\u8fd9\u4e9b\u516c\u53f8\u589e\u52a0\u4e86\u5e02\u573a\u4efd\u989d\uff0c\u5e76\u9010\u6e10\u6324\u6389\u4e86\u672c\u5730\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n<p style=\"text-align: center;\"><strong>2019 \u5e74\u81f3 2023 \u5e74\u8d8a\u5357\u5564\u9152\u5e02\u573a\u5404\u5564\u9152\u5382\u5e02\u573a\u4efd\u989d\uff08\u5355\u4f4d\uff1a%\uff09<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20436\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Market-share-of-Vietnam-beer-market-by-breweries-from-2019-to-2023.png\" alt=\"Market share of Vietnam beer market by breweries from 2019 to 2023\" width=\"537\" height=\"263\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Market-share-of-Vietnam-beer-market-by-breweries-from-2019-to-2023.png 553w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Market-share-of-Vietnam-beer-market-by-breweries-from-2019-to-2023-300x147.png 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1a <\/em><a href=\"https:\/\/e.vnexpress.net\/news\/business\/data-speaks\/beer-industry-struggles-amid-crackdown-on-drunk-driving-higher-costs-4793317.html\"><em>\u8d8a\u5357\u5feb\u8fd0<\/em><\/a><\/p>\n<p>\u8fc7\u53bb\u5341\u5e74\uff0c\u968f\u7740\u65b0\u7684\u56fd\u9645\u53c2\u4e0e\u8005\u7684\u8fdb\u5165\uff0c\u56fd\u5185\u5e02\u573a\u7684\u7ade\u4e89\u4e5f\u65e5\u76ca\u6fc0\u70c8\u3002\u672d\u5e4c\u5564\u9152\u4e8e 2011 \u5e74\u6210\u4e3a\u7b2c\u4e00\u5bb6\u5728\u8d8a\u5357\u5efa\u5382\u7684\u65e5\u672c\u5564\u9152\u5382<a href=\"#_ftn14\" name=\"_ftnref14\">[14]<\/a>2012\u5e74\uff0c\u767e\u5a01\u82f1\u535a\u8fdb\u5165\u8d8a\u5357\u5e02\u573a\uff0c\u5e76\u4e8e2015\u5e74\u51ed\u501f\u5176\u5728\u5e73\u9633\u7684\u4e09\u5bb6\u6700\u5148\u8fdb\u7684\u5564\u9152\u5382\u8fc5\u901f\u6269\u5f20\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u65e5\u672c\u9886\u5148\u7684\u5564\u9152\u516c\u53f8\u671d\u65e5\u5564\u9152\u4e8e2024\u5e74\u901a\u8fc7\u5f53\u5730\u6388\u6743\u5206\u9500\u5546\u5e26\u6765\u4e86\u5176\u62db\u724c\u5564\u9152Asahi Super Dry\u3002<\/p>\n<p style=\"text-align: center;\"><em>Some foreign beer brands in Vietnam<\/em><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20435\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Some-foreign-beer-brands-in-Vietnam.png\" alt=\"Some foreign beer brands in Vietnam\" width=\"514\" height=\"256\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Some-foreign-beer-brands-in-Vietnam.png 602w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Some-foreign-beer-brands-in-Vietnam-300x150.png 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1aB&amp;Company \u8d8a\u5357\u7efc\u5408\u62a5\u9053<\/em><\/p>\n<h3><strong>\u673a\u9047\u4e0e\u6311\u6218<\/strong><\/h3>\n<p>\u65b0\u5174\u8d8b\u52bf\u548c\u65b0\u7684\u6d88\u8d39\u8005\u504f\u597d\u4e3a\u589e\u957f\u673a\u4f1a\u94fa\u5e73\u4e86\u9053\u8def\u3002\u5404\u516c\u53f8\u6b63\u5728\u5bfb\u6c42\u6269\u5927\u5176\u5e02\u573a\u4ea7\u54c1\uff0c\u4ee5\u5229\u7528\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u3002\u4e0e\u53eb\u8f66\u670d\u52a1\u5408\u4f5c\u662f\u4e00\u79cd\u632f\u5174\u73b0\u573a\u6d88\u8d39\u6e20\u9053\u7684\u65b9\u5f0f\uff0c\u63d0\u4f9b\u72ec\u7279\u7684\u670d\u52a1\uff0c\u4f8b\u5982\u8fc7\u591c\u505c\u8f66\u670d\u52a1\u548c\u5408\u4f5c\u9910\u5385\u7684\u7279\u522b\u4fc3\u9500\u3002\u5e02\u573a\u9886\u5bfc\u8005\u4e5f\u5efa\u8bae\u901a\u8fc7\u5e7f\u544a\u6765\u5de9\u56fa\u5176\u5730\u4f4d\uff0c\u800c\u65b0\u7684\u7ade\u4e89\u5bf9\u624b\u5219\u5e0c\u671b\u5438\u5f15\u56fd\u5185\u6d88\u8d39\u8005\u5e76\u5728\u5e02\u573a\u4e0a\u5360\u636e\u4e00\u5e2d\u4e4b\u5730\u3002\u559c\u529b\u8d8a\u5357\u4e00\u76f4\u662f\u5229\u7528\u8fd9\u4e9b\u6d3b\u52a8\u6765\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u9886\u5148\u516c\u53f8\uff0c\u63a8\u52a8\u5176\u5728\u8d8a\u5357\u7684\u589e\u957f\u5e76\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d<a href=\"#_ftn15\" name=\"_ftnref15\">[15]<\/a>\u56fd\u5185\u5564\u9152\u5382\u5728\u56fd\u9645\u5e02\u573a\u524d\u666f\u5e7f\u9614\uff0c2016 \u5e74\u81f3 2023 \u5e74\u51fa\u53e3\u989d\u7a33\u6b65\u589e\u957f\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u8fbe 11%\uff0c\u51f8\u663e\u51fa\u6f5c\u5728\u7684\u6269\u5f20\u673a\u4f1a<a href=\"#_ftn16\" name=\"_ftnref16\">[16]<\/a>.<\/p>\n<p style=\"text-align: center;\"><em>Grab\u2019s overnight parking spot under partnership with Heineken Vietnam<\/em><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-20434\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Grabs-overnight-parking-spot-under-partnership-with-Heineken-Vietnam.png\" alt=\"Grab\u2019s overnight parking spot under partnership with Heineken Vietnam\" width=\"400\" height=\"300\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Grabs-overnight-parking-spot-under-partnership-with-Heineken-Vietnam.png 413w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/03\/Grabs-overnight-parking-spot-under-partnership-with-Heineken-Vietnam-300x225.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1a <\/em><a href=\"https:\/\/vnexpress.net\/grab-bat-tay-heineken-huong-toi-di-chuyen-an-toan-mua-le-hoi-4833739.html\"><em>\u8d8a\u5357\u5feb\u8fd0<\/em><\/a><\/p>\n<p>\u7136\u800c\uff0c\u5e02\u573a\u4ecd\u9762\u4e34\u5de8\u5927\u538b\u529b\uff0c\u5c24\u5176\u662f\u6765\u81ea\u653f\u5e9c\u7684\u76d1\u7ba1\u3002\u7531\u4e8e\u4ea7\u54c1\u6027\u8d28\uff0c\u653f\u5e9c\u901a\u5e38\u4e0d\u9f13\u52b1\u5564\u9152\u6d88\u8d39\uff0c\u8fd9\u4f53\u73b0\u5728\u9ad8\u7a0e\u7387\u548c\u4e0d\u4eab\u53d7 2% \u589e\u503c\u7a0e\u51cf\u514d\u3002<a href=\"#_ftn17\" name=\"_ftnref17\">[17]<\/a>\u6b64\u5916\uff0c\u8d22\u653f\u90e8\u8ba1\u5212\u9010\u6b65\u63d0\u9ad8\u5564\u9152\u6d88\u8d39\u7a0e\u7a0e\u7387\uff0c\u4ece2018\u5e74\u8d77\u7684\u73b0\u884c65%\u63d0\u9ad8\u81f32030\u5e74\u7684100%<a href=\"#_ftn18\" name=\"_ftnref18\">[18]<\/a>. \u9884\u8ba12026\u5e74\u81f32030\u5e74\u671f\u95f4\u6d88\u8d39\u7a0e\u7684\u589e\u52a0\u5c06\u4f7f\u8be5\u884c\u4e1a\u7684\u589e\u52a0\u503c\u635f\u5931\u9ad8\u8fbe62\u4e07\u4ebf\u8d8a\u5357\u76fe<a href=\"#_ftn19\" name=\"_ftnref19\">[19]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>\u8d22\u653f\u90e82024\u5e74\u7279\u522b\u6d88\u8d39\u7a0e\u6cd5\u8349\u6848\uff08\u4fee\u6b63\u6848\uff09\u5564\u9152\u4ea7\u54c1\u9002\u7528\u884c\u4f7f\u7a0e\u7387<\/strong><\/p>\n<table class=\"aligncenter\" style=\"width: 71.7151%; height: 222px;\">\n<tbody>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\"><strong>\u5e74<\/strong><\/td>\n<td style=\"width: 21.5%;\" width=\"169\"><strong>\u9009\u9879 1\uff08\u5355\u4f4d\uff1a%\uff09<\/strong><\/td>\n<td style=\"width: 21.5%;\" width=\"169\"><strong>\u9009\u9879 2\uff08\u5355\u4f4d\uff1a%\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">\u4ece 2026 \u5e74\u8d77<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">70<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">80<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">\u4ece 2027 \u5e74\u8d77<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">75<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">85<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">\u4ece 2028 \u5e74\u8d77<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">80<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">90<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">\u4ece 2029 \u5e74\u8d77<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">85<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">95<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 33.375%;\" width=\"264\">\u4ece 2030 \u5e74\u8d77<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">90<\/td>\n<td style=\"width: 21.5%;\" width=\"169\">100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1a <\/em><a href=\"https:\/\/chinhphu.vn\/du-thao-vbqppl\/du-thao-luat-thue-tieu-thu-dac-biet-sua-doi-6598\"><em>\u653f\u5e9c<\/em><\/a><\/p>\n<h3><strong>\u7ed3\u8bba<\/strong><\/h3>\n<p>\u8d8a\u5357\u5564\u9152\u5e02\u573a\u9762\u4e34\u76d1\u7ba1\u9650\u5236\u548c\u9700\u6c42\u53d8\u5316\u7684\u538b\u529b\u3002\u4e0d\u8fc7\uff0c\u5916\u56fd\u54c1\u724c\u901a\u8fc7\u63d0\u4f9b\u4f18\u8d28\u521b\u65b0\u4ea7\u54c1\u53d6\u5f97\u4e86\u91cd\u5927\u8fdb\u5c55\u3002\u51ed\u501f\u4e0d\u65ad\u7684\u521b\u65b0\u548c\u9002\u5e94\u80fd\u529b\uff0c\u8d8a\u5357\u5564\u9152\u5e02\u573a\u5728\u672a\u6765\u51e0\u5e74\u4ecd\u5c06\u662f\u4e00\u4e2a\u5438\u5f15\u56fd\u5185\u5916\u917f\u9152\u5546\u7684\u76ee\u7684\u5730\u3002<\/p>\n<hr \/>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> \u9e92\u9e9f\u63a7\u80a1\u30022023 \u5e74\u5168\u7403\u5404\u56fd\u5564\u9152\u6d88\u8d39\u91cf<a href=\"https:\/\/www.kirinholdings.com\/en\/newsroom\/release\/2024\/1219_01.html\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> B&amp;Company \u8d8a\u5357\u4f01\u4e1a\u6570\u636e\u5e93<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> \u9e92\u9e9f\u63a7\u80a1\u30022023 \u5e74\u5168\u7403\u5404\u56fd\u5564\u9152\u6d88\u8d39\u91cf<a href=\"https:\/\/www.kirinholdings.com\/en\/newsroom\/release\/2024\/1219_01.html\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> MB \u8bc1\u5238\u3002\u80a1\u7968\u7814\u7a76 \u2013 \u897f\u8d21\u5564\u9152-\u9152\u7cbe-\u996e\u6599\u516c\u53f8<a href=\"https:\/\/mbs.com.vn\/media\/bisgpi0w\/sab__hold_initiate-08022021_final.pdf\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> VnExpress. \u5564\u9152\u884c\u4e1a\u5728\u6253\u51fb\u9152\u540e\u9a7e\u9a76\u548c\u6210\u672c\u4e0a\u6da8\u4e2d\u4e3e\u6b65\u7ef4\u8270<a href=\"https:\/\/e.vnexpress.net\/news\/business\/data-speaks\/beer-industry-struggles-amid-crackdown-on-drunk-driving-higher-costs-4793317.html\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> \u8d8a\u5357\u5564\u9152-\u9152\u7cbe-\u996e\u6599\u534f\u4f1a\uff08VBA\uff09\u3002\u8981\u7a33\u5b9a\u751f\u4ea7\u3001\u6062\u590d\u7ecf\u6d4e\uff0c\u5fc5\u987b\u907f\u514d\u4f01\u4e1a\u53d7\u5230\u201c\u51b2\u51fb\u201d<a href=\"https:\/\/vba.com.vn\/de-on-dinh-san-xuat-phuc-hoi-kinh-te-can-tranh-nhung-cu-soc-doi-voi-doanh-nghiep.html\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> TVPL\u3002\u5173\u4e8e\u9053\u8def\u4ea4\u901a\u8fdd\u6cd5\u884c\u4e3a\u548c\u94c1\u8def\u8fd0\u8f93\u8fdd\u6cd5\u884c\u4e3a\u884c\u653f\u5904\u7f5a\u7684\u7b2c 100\/2019\/ND-CP \u53f7\u6cd5\u4ee4<a href=\"https:\/\/thuvienphapluat.vn\/van-ban\/Vi-pham-hanh-chinh\/Nghi-dinh-100-2019-ND-CP-xu-phat-vi-pham-hanh-chinh-linh-vuc-giao-thong-duong-bo-va-duong-sat-426369.aspx\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> VBA. \u7a33\u5b9a\u751f\u4ea7\u3001\u6062\u590d\u7ecf\u6d4e\uff0c\u5fc5\u987b\u907f\u514d\u4f01\u4e1a\u53d7\u5230\u201c\u51b2\u51fb\u201d<a href=\"https:\/\/vba.com.vn\/de-on-dinh-san-xuat-phuc-hoi-kinh-te-can-tranh-nhung-cu-soc-doi-voi-doanh-nghiep.html\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> KPMG. \u4e3a\u8d8a\u5357\u5564\u9152\u5e02\u573a\u6ce8\u5165\u65b0\u6d3b\u529b<a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/vn\/pdf\/2024\/07\/beer-insights.pdf\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> KPMG. \u4e3a\u8d8a\u5357\u5564\u9152\u5e02\u573a\u6ce8\u5165\u65b0\u6d3b\u529b<a href=\"https:\/\/assets.kpmg.com\/content\/dam\/kpmg\/vn\/pdf\/2024\/07\/beer-insights.pdf\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> FPT \u8bc1\u5238\u3002\u65b0\u95fb\u66f4\u65b0\u62a5\u544a<a href=\"https:\/\/file.fpts.com.vn\/FileStore2\/File\/2024\/05\/09\/NewsUpdateReportSABMay2024_4e50e55c.pdf\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a> \u8d8a\u5357\u7b80\u62a5\u3002\u4e1c\u5357\u4e9a\u7cbe\u917f\u5564\u9152\u5546\u4e3a\u4f55\u9009\u62e9\u8d8a\u5357<a href=\"https:\/\/www.vietnam-briefing.com\/news\/vietnams-craft-beer-industry-2022.html\/\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref13\" name=\"_ftn13\">[13]<\/a> VnEconomy\u3002Z \u4e16\u4ee3\u63a8\u52a8\u201c\u975e\u9152\u7cbe\u884c\u4e1a\u201d<a href=\"https:\/\/vneconomy.vn\/gen-z-thuc-day-nganh-cong-nghiep-khong-con.htm\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref14\" name=\"_ftn14\">[14]<\/a> 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Sabeco \u7684\u5e02\u573a\u4efd\u989d\u6b63\u5728\u4e0b\u964d\uff1a\u4ea7\u54c1\u7ec4\u5408\u8fc7\u65f6\u3001\u7ade\u4e89\u6fc0\u70c8\u5bfc\u81f4\u4ef7\u683c\u4e0a\u6da8\u3001\u5e7f\u544a\u7ade\u4e89\u6fc0\u70c8\uff0c\u4e0e\u559c\u529b\u5564\u9152\u7ade\u4e89<a href=\"https:\/\/cafef.vn\/sabeco-danh-mat-thi-phan-danh-muc-cu-ky-tang-gia-trong-luc-doi-thu-troi-day-qua-manh-chay-dua-quang-cao-van-khong-dau-lai-heineken-188240902093932993.chn\">\u9a74\u5b50<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref16\" name=\"_ftn16\">[16]<\/a> ITC. \u8d38\u6613\u5730\u56fe<a href=\"https:\/\/www.trademap.org\/Country_SelProductCountry_TS.aspx?nvpm=1%7c704%7c%7c%7c%7c2203%7c%7c%7c4%7c1%7c1%7c2%7c2%7c1%7c2%7c1%7c1%7c1\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref17\" name=\"_ftn17\">[17]<\/a> VBA.\u62a5\u544a-\u589e\u52a0\u5564\u9152\u7279\u522b\u6d88\u8d39\u7a0e\u7684\u7ecf\u6d4e\u5f71\u54cd\u8bc4\u4f30<a href=\"https:\/\/vba.com.vn\/vba-gui-bao-cao-danh-gia-tac-dong-cua-du-thao-tang-thue-ttdb-doi-voi-bia.html\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref18\" name=\"_ftn18\">[18]<\/a> \u653f\u5e9c.\u7279\u522b\u6d88\u8d39\u7a0e\u6cd5\u8349\u6848\uff08\u4fee\u6b63\u6848\uff09<a href=\"https:\/\/chinhphu.vn\/du-thao-vbqppl\/du-thao-luat-thue-tieu-thu-dac-biet-sua-doi-6598\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref19\" name=\"_ftn19\">[19]<\/a> VBA.\u62a5\u544a-\u589e\u52a0\u5564\u9152\u7279\u522b\u6d88\u8d39\u7a0e\u7684\u7ecf\u6d4e\u5f71\u54cd\u8bc4\u4f30<a href=\"https:\/\/vba.com.vn\/vba-gui-bao-cao-danh-gia-tac-dong-cua-du-thao-tang-thue-ttdb-doi-voi-bia.html\">\u8bc4\u4f30<\/a>&gt;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><em>*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B\uff06Company<\/em><\/strong><\/p>\n<p>\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>\u4fe1\u606f@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>\u8d8a\u5357\u5564\u9152\u5e02\u573a\u662f\u4e00\u4e2a\u5145\u6ee1\u6d3b\u529b\u4e14\u5177\u6709\u91cd\u8981\u6587\u5316\u610f\u4e49\u7684\u884c\u4e1a\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5916\u56fd\u54c1\u724c\u53c2\u4e0e\u5176\u4e2d\u3002<\/p>","protected":false},"author":12,"featured_media":20430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - 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