{"id":19477,"date":"2025-01-24T16:08:18","date_gmt":"2025-01-24T09:08:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=19477"},"modified":"2025-05-27T10:11:11","modified_gmt":"2025-05-27T03:11:11","slug":"tet-holiday-and-shopping-habit-of-vietnamese-consumer","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/","title":{"rendered":"\u8d8a\u5357\u6d88\u8d39\u8005\u7684\u6625\u8282\u548c\u8d2d\u7269\u4e60\u60ef"},"content":{"rendered":"
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B&Company\u81ea2008\u5e74\u4ee5\u6765\u662f\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002.<\/em><\/p>\n

\u5728\u672c\u8282\u201c\u8d8a\u5357\u7b80\u62a5\u201d\u4e2d\uff0cB&Company\u7684\u5e74\u8f7b\u7814\u7a76\u4eba\u5458\u5c06\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u5de5\u4e1a\u8d8b\u52bf\u3001\u6d88\u8d39\u8d8b\u52bf\u548c\u793e\u4f1a\u8fd0\u52a8\u7684\u53ca\u65f6\u4fe1\u606f\u3002.<\/em><\/p>\n

\u672c\u6587\u4ee5\u82f1\u8bed\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u53c2\u8003\u82f1\u6587\u7248\u4ee5\u83b7\u53d6\u51c6\u786e\u7684\u5185\u5bb9\u3002\u5c3d\u7ba1\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u59cb\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5bf9\u6bcf\u6761\u4fe1\u606f\u8fdb\u884c\u5355\u72ec\u6838\u5b9e\u3002\u89e3\u91ca\u548c\u672a\u6765\u5c55\u671b\u90fd\u662f\u6bcf\u4f4d\u7814\u7a76\u4eba\u5458\u7684\u4e2a\u4eba\u610f\u89c1\u3002. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\u8d8a\u5357\u6625\u8282\uff08Tet Nguyen Dan\uff09\uff0c\u901a\u5e38\u7b80\u79f0 Tet\uff0c\u662f\u8d8a\u5357\u6700\u91cd\u8981\u3001\u6700\u5e7f\u6cdb\u5e86\u795d\u7684\u8282\u65e5\u3002\u4f5c\u4e3a\u8d8a\u5357\u519c\u5386\u65b0\u5e74\uff0c\u5b83\u6807\u5fd7\u7740\u6625\u5929\u7684\u5230\u6765\uff0c\u4e5f\u662f\u5bb6\u4eba\u56e2\u805a\u3001\u796d\u5960\u7956\u5148\u4ee5\u53ca\u6000\u7740\u5bf9\u7e41\u8363\u4e0e\u5e78\u798f\u7684\u671f\u76fc\u8fce\u63a5\u65b0\u5e74\u7684\u65f6\u523b\u3002Tet \u7684\u8282\u5e86\u6c1b\u56f4\u6df1\u6df1\u690d\u6839\u4e8e\u8d8a\u5357\u6587\u5316\u4e4b\u4e2d\uff0c\u800c\u8fd9\u4e00\u8282\u65e5\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u65b9\u9762\u4e4b\u4e00\uff0c\u5c31\u662f\u4eba\u4eec\u5728\u7b79\u5907\u5e86\u795d\u6d3b\u52a8\u65f6\u7684\u8d2d\u7269\u884c\u4e3a\u3002.<\/p>\n

Tet \u7684\u610f\u4e49<\/strong><\/h3>\n

Tet \u901a\u5e38\u57281\u6708\u4e0b\u65ec\u81f32\u6708\u4e2d\u65ec\u4e4b\u95f4\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u519c\u5386\u3002\u6839\u636e\u653f\u5e9c\u89c4\u5b9a\u4ee5\u53ca\u519c\u5386\u4e0e\u516c\u5386\u7684\u5bf9\u5e94\u60c5\u51b5\uff0cTet \u5047\u671f\u901a\u5e38\u53ef\u653e7\u81f39\u5929\u3002\u9664\u4e86\u6807\u5fd7\u7740\u65e7\u5c81\u65b0\u5e74\u7684\u66f4\u66ff\uff0cTet \u8fd8\u662f\u4e00\u4e2a\u5f3a\u8c03\u5bb6\u5ead\u7ebd\u5e26\u3001\u6587\u5316\u4f20\u7edf\u548c\u4e2a\u4eba\u6210\u957f\u7684\u7cbe\u795e\u6027\u8282\u65e5\u3002.<\/p>\n

\u5728 Tet \u5230\u6765\u524d\u7684\u6570\u5468\u91cc\uff0c\u8d8a\u5357\u4eba\u4f1a\u5f7b\u5e95\u6253\u626b\u623f\u5c4b\uff0c\u4ee5\u626b\u9664\u9709\u8fd0\uff0c\u5e76\u7528\u5bd3\u610f\u597d\u8fd0\u7684\u8c61\u5f81\u7269\u88c5\u9970\u5bb6\u4e2d\uff0c\u4f8b\u5982\u91d1\u6a58\u6811\u3001\u6843\u82b1\u548c\u7ea2\u5305\u3002\u5bb6\u5bb6\u6237\u6237\u8fd8\u4f1a\u8bbe\u7acb\u4f9b\u684c\uff0c\u6446\u653e\u6c34\u679c\u3001\u9c9c\u82b1\u548c\u98df\u7269\uff0c\u4f9b\u5949\u7956\u5148\uff0c\u5e76\u9080\u8bf7\u4ed6\u4eec\u7684\u7075\u9b42\u4e00\u540c\u53c2\u4e0e\u5e86\u795d\u3002\u6b64\u5916\uff0cTet \u4e5f\u662f\u4e00\u4e2a\u539f\u8c05\u4ed6\u4eba\u3001\u6e05\u507f\u503a\u52a1\u548c\u4fee\u590d\u5173\u7cfb\u7684\u65f6\u523b\uff0c\u8c61\u5f81\u7740\u5168\u65b0\u7684\u5f00\u59cb\u3002.<\/p>\n

\u8d8a\u5357\u7684 Tet \u8282<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a \u56fd\u5bb6\u7ba1\u7406\u6742\u5fd7<\/a><\/p>\n

\u8d8a\u5357\u6d88\u8d39\u8005\u5728 Tet \u671f\u95f4\u7684\u8d2d\u7269\u4e60\u60ef<\/strong><\/h3>\n

Tet \u8d2d\u7269\u65f6\u70b9<\/strong><\/span><\/h4>\n

A 2023 survey of 1,540 people revealed that 17% of respondents preferred shopping for Tet items at the end of December, making it one of the key periods for holiday preparations.<\/p>\n

\u8d8a\u53572023\u5e74 Tet \u6700\u53d7\u6b22\u8fce\u7684\u8d2d\u7269\u65f6\u6bb5<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

\u6765\u6e90\uff1a \u7edf\u8ba1\u5c40<\/a><\/p>\n

Tet \u70ed\u95e8\u5546\u54c1<\/u><\/strong><\/h4>\n

\u53e6\u4e00\u9879\u9488\u5bf9557\u4eba\u7684\u8c03\u67e5\u8bc6\u522b\u51fa Tet \u6700\u53d7\u6b22\u8fce\u7684\u4e94\u5927\u652f\u51fa\u7c7b\u522b<\/strong> \u4e3a2023\u5e74 Tet \u7684\u4e94\u5927\u652f\u51fa\u7c7b\u522b\uff1a\u793c\u54c1\u3001\u670d\u88c5\u3001\u538b\u5c81\u94b1\u3001\u7cd6\u679c\u548c\u6613\u8150\u98df\u54c1\u3002\u8be5\u8c03\u67e5\u8fd8\u6307\u51fa\u4e86\u8fd9\u4e9b\u9879\u76ee\u7684\u5e73\u5747\u9884\u7b97\uff1a<\/p>\n

\u2013 \u538b\u5c81\u94b1<\/strong>: 350\u4e07\u8d8a\u5357\u76fe<\/p>\n

\u2013 \u6625\u8282\u9001\u793c<\/strong>: 250\u4e07\u8d8a\u5357\u76fe<\/p>\n

\u2013 \u670d\u88c5<\/strong>: 200\u4e07\u8d8a\u5357\u76fe<\/p>\n

\u2013 \u7cd6\u679c<\/strong>: 70\u4e07\u8d8a\u5357\u76fe<\/p>\n

\u2013 \u6613\u8150\u98df\u54c1<\/strong>: 120\u4e07\u8d8a\u5357\u76fe<\/p>\n

2023\u5e74\u5373\u5c06\u5230\u6765\u7684 Tet \u90e8\u5206\u4e3b\u8981\u5546\u54c1\u652f\u51fa<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a \u897f\u7c73\u6208<\/a><\/p>\n

\u968f\u7740\u5065\u5eb7\u610f\u8bc6\u65e5\u76ca\u589e\u5f3a\uff0c\u5c24\u5176\u662f\u5728 COVID-19 \u75ab\u60c5\u4e4b\u540e\uff0c\u5bf9\u5065\u5eb7\u98df\u54c1\u996e\u6599\u3001\u6709\u673a\u4ea7\u54c1\u4ee5\u53ca\u9ad8\u54c1\u8d28\u8fdb\u53e3\u5546\u54c1\u7684\u9700\u6c42\u5728 Tet \u671f\u95f4\u6301\u7eed\u589e\u957f\u3002.<\/p>\n

\u793c\u54c1\u5e73\u5747\u652f\u51fa<\/u><\/strong><\/h4>\n

A 2024 survey of 3,493 people revealed that over half of the respondents intended to spend 1 to 5 million VND on gifts (including lucky money and Tet gifts) for Tet 2025, making it the most popular spending range per adult. Notably, the percentage of people spending less than 1 million VND on gifts increased from 12% to 14%, while those spending over 5 million VND rose from 32% to 34%.<\/p>\n

2018\u5e74\u81f32025\u5e74\u8d8a\u5357\u6210\u5e74\u4eba\u5728 Tet \u671f\u95f4\u7684\u793c\u54c1\u5e73\u5747\u652f\u51fa<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a \u7edf\u8ba1\u5c40<\/a><\/p>\n

\u5bf9\u4e8e Tet \u793c\u76d2\u6765\u8bf4\uff0c\u52a0\u5165\u8fdb\u53e3\u4ea7\u54c1\u7684\u8d8b\u52bf\u5728\u9ad8\u7aef\u6d88\u8d39\u8005\u4e2d\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u8fd9\u7c7b\u793c\u76d2\u901a\u5e38\u552e\u4ef7\u8d85\u8fc7100\u4e07\u8d8a\u5357\u76fe\uff0c\u5185\u542b\u65e5\u672c\u7cd6\u679c\u3001\u9152\u7c7b\u3001\u6c34\u679c\u548c\u7279\u8272\u98df\u54c1\u7b49\u3002.<\/p>\n

\u5305\u542b\u65e5\u672c\u4ea7\u54c1\u7684 Tet \u793c\u76d2<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a Akuruhi<\/a><\/p>\n

\u8d2d\u7269\u6e20\u9053<\/u><\/strong><\/h4>\n

For Tet 2023, a survey of 557 people revealed that supermarkets (70%) and wet markets (31%) were the most popular shopping channels. However, there is a noticeable shift in consumer behavior from traditional trade to modern trade and e-commerce platforms. As a result, the demand for Tet shopping is expected to grow in supermarkets, mini-marts, and online channels in Tet 2025 and the years to come.<\/p>\n

2023\u5e74 Tet \u8d2d\u4e70\u4e2d\u6700\u5e38\u7528\u7684\u8d2d\u7269\u6e20\u9053<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a \u897f\u7c73\u6208<\/a><\/p>\n

\u7ed3\u8bba<\/strong><\/h3>\n

Tet \u8d2d\u7269\u4e60\u60ef\u53cd\u6620\u4e86\u8d8a\u5357\u4eba\u7684\u6587\u5316\u4ef7\u503c\u89c2\u4ee5\u53ca\u4e0d\u65ad\u6f14\u53d8\u7684\u6d88\u8d39\u8005\u504f\u597d\u3002\u968f\u7740\u4f20\u7edf\u4e0e\u73b0\u4ee3\u751f\u6d3b\u65b9\u5f0f\u7684\u878d\u5408\uff0c\u6ce8\u91cd\u5065\u5eb7\u7684\u4ea7\u54c1\u3001\u8fdb\u53e3\u5546\u54c1\uff0c\u4ee5\u53ca\u5411\u73b0\u4ee3\u96f6\u552e\u548c\u7535\u5b50\u5546\u52a1\u8f6c\u578b\u7b49\u8d8b\u52bf\uff0c\u9884\u8ba1\u5c06\u5851\u9020\u672a\u6765 Tet \u7b79\u5907\u65b9\u5f0f\u3002.<\/p>\n

\u00a0<\/strong><\/p>\n

* \u5982\u679c\u60a8\u5e0c\u671b\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u540c\u65f6\u6ce8\u660e\u6765\u6e90\u5e76\u9644\u4e0a\u539f\u6587\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

\u81ea2008\u5e74\u4ee5\u6765\uff0c\u7b2c\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u65e5\u672c\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u5339\u914d\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d85\u8fc7900,000\u5bb6\u8d8a\u5357\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u5bfb\u627e\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002.<\/p>\n

\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u6625\u8282\uff0c\u4fd7\u79f0 Tet\uff0c\u662f\u8d8a\u5357\u6700\u91cd\u8981\u3001\u5e86\u795d\u6700\u5e7f\u6cdb\u7684\u8282\u65e5\u3002\u4f5c\u4e3a\u8d8a\u5357\u519c\u5386\u65b0\u5e74\uff0c\u5b83\u6807\u5fd7\u7740\u6625\u5929\u7684\u5230\u6765\uff0c\u662f\u5bb6\u4eba\u56e2\u805a\u3001\u796d\u62dc\u7956\u5148\u3001\u8fce\u63a5\u65b0\u5e74\u3001\u671f\u76fc\u7e41\u8363\u548c\u5e78\u798f\u7684\u65f6\u523b\u3002\u6625\u8282\u7684\u8282\u65e5\u7cbe\u795e\u6df1\u6df1\u690d\u6839\u4e8e\u8d8a\u5357\u6587\u5316\uff0c\u800c\u8fd9\u4e2a\u8282\u65e5\u6700\u5438\u5f15\u4eba\u7684\u65b9\u9762\u4e4b\u4e00\u662f\u4eba\u4eec\u5728\u51c6\u5907\u5e86\u795d\u6d3b\u52a8\u65f6\u7684\u8d2d\u7269\u884c\u4e3a<\/p>","protected":false},"author":11,"featured_media":19478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1357,85],"tags":[1130],"class_list":["post-19477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-press-release-en","category-vietnam-briefing","tag-retail-en"],"yoast_head":"\nTet holiday and shopping habit of Vietnamese consumer - B-Company<\/title>\n<meta name=\"description\" content=\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tet holiday and shopping habit of Vietnamese consumer\" \/>\n<meta property=\"og:description\" content=\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. 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