{"id":19477,"date":"2025-01-24T16:08:18","date_gmt":"2025-01-24T09:08:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=19477"},"modified":"2025-05-27T10:11:11","modified_gmt":"2025-05-27T03:11:11","slug":"tet-holiday-and-shopping-habit-of-vietnamese-consumer","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/","title":{"rendered":"\u8d8a\u5357\u6d88\u8d39\u8005\u6625\u8282\u5047\u671f\u53ca\u8d2d\u7269\u4e60\u60ef"},"content":{"rendered":"
<\/div>
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B&Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n

\u5728\u201c\u8d8a\u5357\u7b80\u62a5\u201d\u7248\u5757\uff0cB&Company\u7684\u5e74\u8f7b\u7814\u7a76\u5458\u5c06\u53ca\u65f6\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u4ea7\u4e1a\u8d8b\u52bf\u3001\u6d88\u8d39\u8d8b\u52bf\u548c\u793e\u4f1a\u52a8\u5411\u7684\u4fe1\u606f\u3002<\/em><\/p>\n

\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\u6625\u8282\uff0c\u4fd7\u79f0 Tet\uff0c\u662f\u8d8a\u5357\u6700\u91cd\u8981\u3001\u5e86\u795d\u6700\u5e7f\u6cdb\u7684\u8282\u65e5\u3002\u4f5c\u4e3a\u8d8a\u5357\u519c\u5386\u65b0\u5e74\uff0c\u5b83\u6807\u5fd7\u7740\u6625\u5929\u7684\u5230\u6765\uff0c\u662f\u5bb6\u4eba\u56e2\u805a\u3001\u796d\u62dc\u7956\u5148\u3001\u8fce\u63a5\u65b0\u5e74\u3001\u671f\u76fc\u7e41\u8363\u548c\u5e78\u798f\u7684\u65f6\u523b\u3002\u6625\u8282\u7684\u8282\u65e5\u6c14\u6c1b\u6df1\u6df1\u690d\u6839\u4e8e\u8d8a\u5357\u6587\u5316\uff0c\u800c\u8fd9\u4e2a\u8282\u65e5\u6700\u5438\u5f15\u4eba\u7684\u65b9\u9762\u4e4b\u4e00\u5c31\u662f\u4eba\u4eec\u5728\u51c6\u5907\u5e86\u795d\u6d3b\u52a8\u65f6\u7684\u8d2d\u7269\u884c\u4e3a\u3002<\/p>\n

\u6625\u8282\u7684\u610f\u4e49<\/strong><\/h3>\n

\u6625\u8282\u5728 1 \u6708\u4e0b\u65ec\u81f3 2 \u6708\u4e2d\u65ec\u4e4b\u95f4\uff0c\u5177\u4f53\u65f6\u95f4\u53d6\u51b3\u4e8e\u519c\u5386\u3002\u6625\u8282\u5047\u671f\u901a\u5e38\u6709 7 \u5230 9 \u5929\u7684\u5047\u671f\uff0c\u5177\u4f53\u65f6\u95f4\u53d6\u51b3\u4e8e\u653f\u5e9c\u89c4\u5b9a\u4ee5\u53ca\u519c\u5386\u548c\u516c\u5386\u7684\u5bf9\u7167\u3002\u6625\u8282\u9664\u4e86\u6807\u5fd7\u7740\u4e00\u5e74\u7684\u8fc7\u6e21\u4e4b\u5916\uff0c\u8fd8\u662f\u4e00\u4e2a\u5f3a\u8c03\u5bb6\u5ead\u7ebd\u5e26\u3001\u6587\u5316\u4f20\u7edf\u548c\u4e2a\u4eba\u6210\u957f\u7684\u7cbe\u795e\u8282\u65e5\u3002<\/p>\n

\u5728\u6625\u8282\u524d\u51e0\u5468\uff0c\u8d8a\u5357\u4eba\u4f1a\u5f7b\u5e95\u6253\u626b\u623f\u5c4b\uff0c\u4ee5\u9a71\u9664\u5384\u8fd0\uff0c\u5e76\u7528\u91d1\u6a58\u6811\u3001\u6843\u82b1\u548c\u7ea2\u5305\u7b49\u5409\u7965\u7684\u8c61\u5f81\u7269\u8fdb\u884c\u88c5\u9970\u3002\u5bb6\u5bb6\u6237\u6237\u8fd8\u4f1a\u6446\u653e\u796d\u575b\uff0c\u4f9b\u5949\u6c34\u679c\u3001\u9c9c\u82b1\u548c\u98df\u7269\uff0c\u4ee5\u7eaa\u5ff5\u7956\u5148\uff0c\u5e76\u9080\u8bf7\u4ed6\u4eec\u7684\u7075\u9b42\u53c2\u52a0\u5e86\u795d\u6d3b\u52a8\u3002\u6b64\u5916\uff0c\u6625\u8282\u4e5f\u662f\u5bbd\u6055\u3001\u507f\u8fd8\u503a\u52a1\u548c\u91cd\u5efa\u5173\u7cfb\u7684\u8282\u65e5\uff0c\u8c61\u5f81\u7740\u65b0\u7684\u5f00\u59cb\u3002<\/p>\n

\u8d8a\u5357\u6625\u8282\u5047\u671f<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a \u56fd\u5bb6\u7ba1\u7406\u6742\u5fd7<\/a><\/p>\n

\u8d8a\u5357\u6d88\u8d39\u8005\u6625\u8282\u8d2d\u7269\u4e60\u60ef<\/strong><\/h3>\n

\u6625\u8282\u8d2d\u7269\u65f6\u95f4<\/strong><\/span><\/h4>\n

2023 \u5e74\u5bf9 1,540 \u4eba\u7684\u8c03\u67e5\u663e\u793a\uff0c17% \u7684\u53d7\u8bbf\u8005\u66f4\u559c\u6b22\u5728 12 \u6708\u5e95\u8d2d\u4e70\u6625\u8282\u7528\u54c1\uff0c\u8fd9\u4f7f\u5176\u6210\u4e3a\u8282\u65e5\u51c6\u5907\u7684\u5173\u952e\u65f6\u671f\u4e4b\u4e00\u3002<\/p>\n

2023 \u5e74\u8d8a\u5357\u6625\u8282\u671f\u95f4\u6700\u53d7\u6b22\u8fce\u7684\u8d2d\u7269\u65f6\u6bb5<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

\u6765\u6e90\uff1a \u7edf\u8ba1\u5c40<\/a><\/p>\n

\u6625\u8282\u70ed\u95e8\u5546\u54c1<\/u><\/strong><\/h4>\n

\u53e6\u4e00\u9879\u5bf9 557 \u4eba\u7684\u8c03\u67e5\u53d1\u73b0 \u4e94\u5927\u6700\u53d7\u6b22\u8fce\u7684\u6d88\u8d39\u7c7b\u522b<\/strong> 2023 \u5e74\u6625\u8282\u7684\u6d88\u8d39\u9884\u7b97\uff1a\u793c\u7269\u3001\u8863\u670d\u3001\u538b\u5c81\u94b1\u3001\u7cd6\u679c\u548c\u6613\u8150\u98df\u54c1\u3002\u8c03\u67e5\u91cd\u70b9\u4ecb\u7ecd\u4e86\u8fd9\u4e9b\u7269\u54c1\u7684\u5e73\u5747\u9884\u7b97\uff1a<\/p>\n

\u2013 \u538b\u5c81\u94b1<\/strong>\uff1a350\u4e07\u8d8a\u5357\u76fe<\/p>\n

\u2013 \u6625\u8282\u9001\u793c<\/strong>\uff1a250\u4e07\u8d8a\u5357\u76fe<\/p>\n

- \u8863\u670d<\/strong>\uff1a200\u4e07\u8d8a\u5357\u76fe<\/p>\n

\u2013 \u7cd6\u679c<\/strong>\uff1a70\u4e07\u8d8a\u5357\u76fe<\/p>\n

\u2013 \u6613\u8150\u70c2\u98df\u54c1<\/strong>\uff1a120\u4e07\u8d8a\u5357\u76fe<\/p>\n

2023\u5e74\u6625\u8282\u90e8\u5206\u4e3b\u8981\u652f\u51fa\u9879\u76ee<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a \u897f\u7c73\u6208<\/a><\/p>\n

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\u5e73\u5747\u793c\u54c1\u652f\u51fa<\/u><\/strong><\/h4>\n

2024 \u5e74\u5bf9 3,493 \u4eba\u7684\u8c03\u67e5\u663e\u793a\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u53d7\u8bbf\u8005\u6253\u7b97\u5728 2025 \u5e74\u6625\u8282\u671f\u95f4\u82b1\u8d39 100 \u4e07\u81f3 500 \u4e07\u8d8a\u5357\u76fe\u8d2d\u4e70\u793c\u7269\uff08\u5305\u62ec\u538b\u5c81\u94b1\u548c\u6625\u8282\u793c\u7269\uff09\uff0c\u8fd9\u4f7f\u5176\u6210\u4e3a\u6bcf\u4e2a\u6210\u5e74\u4eba\u6700\u53d7\u6b22\u8fce\u7684\u652f\u51fa\u8303\u56f4\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u82b1\u8d39\u4e0d\u5230 100 \u4e07\u8d8a\u5357\u76fe\u8d2d\u4e70\u793c\u7269\u7684\u4eba\u6570\u6bd4\u4f8b\u4ece 12% \u589e\u52a0\u5230 14%\uff0c\u800c\u82b1\u8d39\u8d85\u8fc7 500 \u4e07\u8d8a\u5357\u76fe\u7684\u4eba\u6570\u4ece 32% \u589e\u52a0\u5230 34%\u3002<\/p>\n

2018 \u5e74\u81f3 2025 \u5e74\u8d8a\u5357\u6210\u5e74\u4eba\u6625\u8282\u793c\u7269\u5e73\u5747\u652f\u51fa<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a \u7edf\u8ba1\u5c40<\/a><\/p>\n

\u5bf9\u4e8e\u6625\u8282\u793c\u54c1\u7bee\uff0c\u9ad8\u7aef\u5ba2\u6237\u8d8a\u6765\u8d8a\u503e\u5411\u4e8e\u5305\u542b\u8fdb\u53e3\u4ea7\u54c1\u3002\u8fd9\u4e9b\u793c\u54c1\u7bee\u7684\u4ef7\u683c\u901a\u5e38\u8d85\u8fc7 100 \u4e07\u8d8a\u5357\u76fe\uff0c\u901a\u5e38\u5305\u542b\u65e5\u672c\u7cd6\u679c\u3001\u9152\u7cbe\u996e\u6599\u3001\u6c34\u679c\u548c\u7279\u8272\u98df\u54c1\u7b49\u5546\u54c1\u3002<\/p>\n

\u5305\u62ec\u65e5\u672c\u4ea7\u54c1\u7684\u6625\u8282\u793c\u54c1\u7bee<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a \u963f\u5e93\u9c81\u5e0c<\/a><\/p>\n

\u8d2d\u7269\u6e20\u9053<\/u><\/strong><\/h4>\n

\u9488\u5bf9 2023 \u5e74\u6625\u8282\uff0c\u4e00\u9879\u9488\u5bf9 557 \u4eba\u7684\u8c03\u67e5\u663e\u793a\uff0c\u8d85\u5e02 (70%) \u548c\u6e7f\u8d27\u5e02\u573a (31%) \u662f\u6700\u53d7\u6b22\u8fce\u7684\u8d2d\u7269\u6e20\u9053\u3002\u7136\u800c\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u660e\u663e\u4ece\u4f20\u7edf\u8d38\u6613\u8f6c\u5411\u73b0\u4ee3\u8d38\u6613\u548c\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3002\u56e0\u6b64\uff0c\u9884\u8ba1 2025 \u5e74\u6625\u8282\u53ca\u672a\u6765\u51e0\u5e74\u8d85\u5e02\u3001\u5c0f\u578b\u8d85\u5e02\u548c\u5728\u7ebf\u6e20\u9053\u7684\u6625\u8282\u8d2d\u7269\u9700\u6c42\u5c06\u589e\u957f\u3002<\/p>\n

2023 \u5e74\u6625\u8282\u8d2d\u7269\u6700\u5e38\u8d2d\u4e70\u7684\u6e20\u9053<\/strong><\/p>\n

\"\"<\/p>\n

\u6765\u6e90\uff1a \u897f\u7c73\u6208<\/a><\/p>\n

\u7ed3\u8bba<\/strong><\/h3>\n

\u6625\u8282\u8d2d\u7269\u4e60\u60ef\u53cd\u6620\u4e86\u8d8a\u5357\u4eba\u7684\u6587\u5316\u4ef7\u503c\u89c2\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u504f\u597d\u3002\u968f\u7740\u4f20\u7edf\u4e0e\u73b0\u4ee3\u751f\u6d3b\u65b9\u5f0f\u7684\u878d\u5408\uff0c\u5065\u5eb7\u4ea7\u54c1\u3001\u8fdb\u53e3\u5546\u54c1\u4ee5\u53ca\u5411\u73b0\u4ee3\u96f6\u552e\u548c\u7535\u5b50\u5546\u52a1\u7684\u8f6c\u53d8\u7b49\u8d8b\u52bf\u9884\u8ba1\u5c06\u5851\u9020\u6625\u8282\u51c6\u5907\u7684\u672a\u6765\u3002<\/p>\n

\u00a0<\/strong><\/p>\n

*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n\n\n\n
B\uff06Company<\/em><\/strong><\/p>\n

\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n

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\u4fe1\u606f@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u6625\u8282\uff0c\u4fd7\u79f0 Tet\uff0c\u662f\u8d8a\u5357\u6700\u91cd\u8981\u3001\u5e86\u795d\u6700\u5e7f\u6cdb\u7684\u8282\u65e5\u3002\u4f5c\u4e3a\u8d8a\u5357\u519c\u5386\u65b0\u5e74\uff0c\u5b83\u6807\u5fd7\u7740\u6625\u5929\u7684\u5230\u6765\uff0c\u662f\u5bb6\u4eba\u56e2\u805a\u3001\u796d\u62dc\u7956\u5148\u3001\u8fce\u63a5\u65b0\u5e74\u3001\u671f\u76fc\u7e41\u8363\u548c\u5e78\u798f\u7684\u65f6\u523b\u3002\u6625\u8282\u7684\u8282\u65e5\u7cbe\u795e\u6df1\u6df1\u690d\u6839\u4e8e\u8d8a\u5357\u6587\u5316\uff0c\u800c\u8fd9\u4e2a\u8282\u65e5\u6700\u5438\u5f15\u4eba\u7684\u65b9\u9762\u4e4b\u4e00\u662f\u4eba\u4eec\u5728\u51c6\u5907\u5e86\u795d\u6d3b\u52a8\u65f6\u7684\u8d2d\u7269\u884c\u4e3a<\/p>","protected":false},"author":11,"featured_media":19478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"\nTet holiday and shopping habit of Vietnamese consumer - B-Company<\/title>\n<meta name=\"description\" content=\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. The festive spirit of Tet is deeply rooted in Vietnamese culture, and one of the most fascinating aspects of the holiday is the shopping behavior of people as they prepare for the celebrations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/tet-holiday-and-shopping-habit-of-vietnamese-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tet holiday and shopping habit of Vietnamese consumer - B-Company\" \/>\n<meta property=\"og:description\" content=\"Tet Nguyen Dan, commonly known as Tet, is the most significant and widely celebrated holiday in Vietnam. As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. 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As the Vietnamese Lunar New Year, it marks the arrival of spring and serves as a time for family reunions, honoring ancestors, and welcoming the new year with hopes for prosperity and happiness. 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