{"id":19455,"date":"2025-01-23T17:49:10","date_gmt":"2025-01-23T10:49:10","guid":{"rendered":"https:\/\/b-company.jp\/?p=19455"},"modified":"2025-05-27T10:10:59","modified_gmt":"2025-05-27T03:10:59","slug":"summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/","title":{"rendered":"2024\u5e74\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u5e02\u573a\u6982\u8ff0\u53ca\u672a\u6765\u5c55\u671b"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n<p><em>\u5728\u201c\u8d8a\u5357\u7b80\u62a5\u201d\u7248\u5757\uff0cB&amp;Company\u7684\u5e74\u8f7b\u7814\u7a76\u5458\u5c06\u53ca\u65f6\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u4ea7\u4e1a\u8d8b\u52bf\u3001\u6d88\u8d39\u8d8b\u52bf\u548c\u793e\u4f1a\u52a8\u5411\u7684\u4fe1\u606f\u3002<\/em><\/p>\n<p><em>\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>2024 \u5e74\uff0c\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7ecf\u5386\u4e86\u663e\u8457\u589e\u957f\uff0c\u5de9\u56fa\u4e86\u5176\u4f5c\u4e3a\u4e1c\u5357\u4e9a\u6570\u5b57\u5f3a\u56fd\u4e4b\u4e00\u7684\u5730\u4f4d\u3002\u5728\u667a\u80fd\u624b\u673a\u666e\u53ca\u7387\u4e0d\u65ad\u63d0\u9ad8\u3001\u7cbe\u901a\u6280\u672f\u7684\u5e74\u8f7b\u4eba\u53e3\u4ee5\u53ca\u653f\u5e9c\u652f\u6301\u653f\u7b56\u7684\u63a8\u52a8\u4e0b\u3002\u968f\u7740 2025 \u5e74\u7684\u4e34\u8fd1\u548c\u672a\u6765\u7684\u53d1\u5c55\uff0c\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u683c\u5c40\u5c06\u8fce\u6765\u8f6c\u578b\u3001\u53ef\u6301\u7eed\u53d1\u5c55\u52aa\u529b\u548c\u8de8\u5883\u8d38\u6613\u673a\u4f1a\u3002<\/p>\n<h3><strong>2024 \u5e74\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u5e02\u573a<\/strong><\/h3>\n<p>\u9884\u8ba12024\u5e74\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u5e02\u573a\u89c4\u6a21\u5c06\u8d85\u8fc7250\u4ebf\u7f8e\u5143\uff0c\u8f832023\u5e74\u589e\u957f20%\u3002\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u5360\u8be5\u56fd\u6570\u5b57\u7ecf\u6d4e\u603b\u4ef7\u503c\u7684\u4e09\u5206\u4e4b\u4e8c\uff0c\u5360\u5168\u56fd\u96f6\u552e\u5546\u54c1\u548c\u6d88\u8d39\u8005\u670d\u52a1\u603b\u6536\u5165\u76849%<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>\u5728\u4e1c\u5357\u4e9a\u5730\u533a\uff0c\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u5e02\u573a\u89c4\u6a21\u6392\u540d\u7b2c\u4e09\uff0c\u4ec5\u6b21\u4e8e\u5370\u5ea6\u5c3c\u897f\u4e9a\u548c\u6cf0\u56fd<\/p>\n<p style=\"text-align: center;\"><strong>Vietnam\u2019s e-commerce market value from 2020 to 2024<\/strong><\/p>\n<p style=\"text-align: center;\">\u5355\u4f4d\uff1a\u4ebf\u7f8e\u5143<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-19457\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Vietnams-e-commerce-market-value-from-2020-to-2024.png\" alt=\"Vietnam\u2019s e-commerce market value from 2020 to 2024\" width=\"404\" height=\"279\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Vietnams-e-commerce-market-value-from-2020-to-2024.png 456w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Vietnams-e-commerce-market-value-from-2020-to-2024-300x207.png 300w\" sizes=\"(max-width: 404px) 100vw, 404px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>\u8d44\u6599\u6765\u6e90\uff1a\u5de5\u4e1a\u548c\u8d38\u6613\u90e8<\/em><\/p>\n<p>\u6b64\u5916\uff0c\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4e5f\u51fa\u73b0\u4e86\u663e\u7740\u589e\u957f\uff0c\u5c24\u5176\u662f TikTok Shop \u548c Shopee\uff0c2024 \u5e74\u7684\u6536\u5165\u5206\u522b\u589e\u957f\u4e86 151% \u548c 66%\u3002\u4ec5\u5230 2024 \u5e74 6 \u6708\uff0c\u8d8a\u5357\u6240\u6709\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u7684\u603b\u6536\u5165\u5c31\u8fbe\u5230\u4e86 30 \u4ebf\u7f8e\u5143\u3002\u5728\u4ea7\u54c1\u7c7b\u522b\u4e2d\uff0c\u65f6\u5c1a\u548c\u914d\u9970\u5f15\u9886\u5e02\u573a\uff0c\u521b\u9020\u4e86\u8fd1 10 \u4ebf\u7f8e\u5143\u7684\u6536\u5165\u3002\u5176\u4ed6\u8868\u73b0\u6700\u4f73\u7684\u7c7b\u522b\u5305\u62ec\u5316\u5986\u54c1\u3001\u5bb6\u5c45\u548c\u751f\u6d3b\u65b9\u5f0f\u4ea7\u54c1\u3001\u6280\u672f\u548c\u5bb6\u7528\u7535\u5668\u3002<\/p>\n<p style=\"text-align: center;\"><strong>\u622a\u81f3 6 \u6708\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u5404\u90e8\u95e8\u6536\u5165<\/strong> <strong>2024<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-19456\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Revenue-of-e-commerce-platform-in-Vietnam-by-segment-by-June-2024.png\" alt=\"Revenue of e-commerce platform in Vietnam by segment by June 2024\" width=\"319\" height=\"255\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Revenue-of-e-commerce-platform-in-Vietnam-by-segment-by-June-2024.png 324w, https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Revenue-of-e-commerce-platform-in-Vietnam-by-segment-by-June-2024-300x240.png 300w\" sizes=\"(max-width: 319px) 100vw, 319px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\u6765\u6e90\uff1a <\/em><a href=\"https:\/\/accesstrade.vn\/bao-cao-nganh-thuong-mai-dien-tu-quy-ii-2024\/\"><em>\u901a\u8fbe\u8d38\u6613<\/em><\/a><\/p>\n<p>\u7535\u5b50\u5546\u52a1\u7684\u5feb\u901f\u589e\u957f\u4e5f\u4e3a\u901a\u8fc7\u5728\u7ebf\u5e73\u53f0\u5b9e\u73b0\u51fa\u53e3\u589e\u957f\u94fa\u5e73\u4e86\u9053\u8def\u3002\u9884\u8ba1\u5230 2028 \u5e74\uff0c\u8d8a\u5357 B2C \u7535\u5b50\u5546\u52a1\u51fa\u53e3\u989d\u5c06\u8fbe\u5230\u8fd1 60 \u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d\u5fae\u578b\u3001\u5c0f\u578b\u548c\u4e2d\u578b\u4f01\u4e1a (MSME) \u5c06\u4e3a\u8fd9\u4e00\u589e\u957f\u8d21\u732e 25%<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>\u4e2d\u5c0f\u5fae\u4f01\u4e1a\u7684\u4e3b\u8981\u51fa\u53e3\u76ee\u7684\u5730\u5305\u62ec\u4e2d\u56fd\u3001\u7f8e\u56fd\u548c\u65e5\u672c\u7b49\u4e3b\u8981\u5e02\u573a\uff0c\u4ee5\u53ca\u82f1\u56fd\u3001\u6b27\u6d32\u548c\u4e1c\u4e9a\u7684\u65b0\u5174\u5e02\u573a<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>.<\/p>\n<h3><strong>\u5e02\u573a\u589e\u957f\u7684\u673a\u9047\u4e0e\u6311\u6218<\/strong><\/h3>\n<p>\u5230 2024 \u5e74\uff0c\u8d8a\u5357\u5c06\u62e5\u6709\u7ea6 7900 \u4e07\u4e92\u8054\u7f51\u7528\u6237\uff0c\u5360\u8be5\u56fd\u4eba\u53e3\u7684 79%<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>\u518d\u52a0\u4e0a\u8fd1 100% \u7684\u79fb\u52a8\u8fde\u63a5\uff0c\u7535\u5b50\u5546\u52a1\u5f97\u4ee5\u5e7f\u6cdb\u6269\u5c55\uff0c\u8986\u76d6\u57ce\u5e02\u548c\u519c\u6751\u5730\u533a<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>\u540c\u5e74\uff0c\u5728\u7ebf\u652f\u4ed8\u5e02\u573a\u89c4\u6a21\u8fbe\u52301490\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f18%\uff0c\u9884\u8ba1\u52302030\u5e74\u5c06\u8fbe\u52303500\u4ebf\u7f8e\u5143<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>\u3002\u6570\u5b57\u652f\u4ed8\u5e73\u53f0\u7684\u5174\u8d77\u4fc3\u8fdb\u4e86\u4ea4\u6613\u7684\u987a\u7545\uff0c\u4f7f\u5ba2\u6237\u66f4\u5bb9\u6613\u5728\u7f51\u4e0a\u8d2d\u7269\u3002\u8fd9\u79cd\u5411\u65e0\u73b0\u91d1\u652f\u4ed8\u7684\u8f6c\u53d8\u662f\u7535\u5b50\u5546\u52a1\u589e\u957f\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u5b89\u5168\u9ad8\u6548\u7684\u9009\u62e9\u3002\u5728\u6700\u8fd1\u5bf9 300 \u540d\u53d7\u8bbf\u8005\u8fdb\u884c\u7684 Q&amp;Me \u8c03\u67e5\u4e2d\uff0c81% \u8868\u793a\u6bcf\u6708\u81f3\u5c11\u8d2d\u7269\u4e00\u6b21\uff0c\u800c\u5176\u4f59 19% \u8d2d\u7269\u9891\u7387\u8f83\u4f4e\uff0c\u5927\u7ea6\u6bcf\u6708\u4e00\u6b21\u6216\u66f4\u5c11\u3002<\/p>\n<p>\u5c3d\u7ba1\u57ce\u5e02\u5730\u533a\u53d6\u5f97\u4e86\u8fdb\u5c55\uff0c\u4f46\u7531\u4e8e\u57fa\u7840\u8bbe\u65bd\u4e0d\u53d1\u8fbe\uff0c\u5411\u504f\u8fdc\u548c\u519c\u6751\u5730\u533a\u8fd0\u9001\u8d27\u7269\u4ecd\u7136\u662f\u4e00\u9879\u6311\u6218\u3002\u8fd9\u4e00\u9650\u5236\u5f71\u54cd\u4e86\u4ea4\u8d27\u65f6\u95f4\u5e76\u589e\u52a0\u4e86\u8fd0\u8425\u6210\u672c\uff0c\u963b\u788d\u4e86\u7535\u5b50\u5546\u52a1\u5728\u8fd9\u4e9b\u5730\u533a\u7684\u6269\u5f20<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>\u6b64\u5916\uff0c\u5047\u5192\u548c\u52a3\u8d28\u5546\u54c1\u4ecd\u7136\u662f Shopee \u548c TikTok Shop \u7b49\u4e3b\u8981\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4e0a\u666e\u904d\u5b58\u5728\u7684\u95ee\u9898\u3002\u8bb8\u591a\u5356\u5bb6\u516c\u5f00\u9500\u552e\u52b3\u529b\u58eb\u3001\u963f\u8fea\u8fbe\u65af\u3001\u8010\u514b\u3001Cerave \u7b49\u77e5\u540d\u54c1\u724c\u7684\u5047\u5192\u4ea7\u54c1\u3002\u8fd9\u52a0\u5267\u4e86\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u771f\u5b9e\u6027\u7684\u62c5\u5fe7\uff0c\u5bfc\u81f4\u4e00\u4e9b\u5ba2\u6237\u66f4\u613f\u610f\u76f4\u63a5\u4ece\u53ef\u4fe1\u8d56\u7684\u5b9e\u4f53\u5e97\u8d2d\u4e70<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>.<\/p>\n<p>\u53e6\u4e00\u4e2a\u5173\u952e\u6311\u6218\u662f\u8d8a\u5357\u7f3a\u4e4f\u9ad8\u8d28\u91cf\u4eba\u529b\u8d44\u6e90\u3002\u6839\u636e AccessTrade \u5bf9 200 \u5bb6\u4e2d\u5c0f\u5fae\u578b\u4f01\u4e1a\u8fdb\u884c\u7684\u8c03\u67e5\uff0c95% \u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u7531\u4e8e\u7f3a\u4e4f\u719f\u7ec3\u52b3\u52a8\u529b\u800c\u9762\u4e34\u56f0\u96be\u3002\u6700\u9700\u8981\u7684\u5173\u952e\u804c\u4f4d\u5305\u62ec\u7535\u5b50\u5546\u52a1\u8f6f\u4ef6\u5f00\u53d1\u4eba\u5458\uff0867%\uff09\u3001\u6570\u5b57\u8425\u9500\u4e13\u5bb6\uff0863%\uff09\u3001\u4f9b\u5e94\u94fe\u548c\u7269\u6d41\u4e13\u5bb6\uff0862%\uff09\u4ee5\u53ca\u591a\u8bed\u8a00\u5ba2\u6237\u670d\u52a1\u4ee3\u8868\uff0849%\uff09\u3002\u8fd9\u4e9b\u7f3a\u53e3\u4e25\u91cd\u5f71\u54cd\u4e86\u4f01\u4e1a\u6ee1\u8db3\u8fd0\u8425\u9700\u6c42\u548c\u7ef4\u6301\u7535\u5b50\u5546\u52a1\u884c\u4e1a\u589e\u957f\u7684\u80fd\u529b<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>.<\/p>\n<h3><strong>\u672a\u6765\u8d8a\u5357\u7535\u5546\u5e02\u573a\u524d\u666f<\/strong><\/h3>\n<p>\u8d8a\u5357\u5c06\u7ee7\u7eed\u4fdd\u6301\u7535\u5b50\u5546\u52a1\u7684\u7a33\u5b9a\u589e\u957f\uff0c\u9884\u8ba1\u672a\u6765\u51e0\u5e74\u7684\u590d\u5408\u5e74\u589e\u957f\u7387\u4e3a 18-20%\u3002\u5230 2030 \u5e74\uff0c\u5e02\u573a\u6536\u5165\u9884\u8ba1\u5c06\u8fbe\u5230 630 \u4ebf\u7f8e\u5143\u3002\u8d8a\u5357\u7684\u6218\u7565\u4f4d\u7f6e\u53ca\u5176\u53c2\u4e0e\u7684 CPTPP\u3001EVFTA \u548c RCEP \u7b49\u8d38\u6613\u534f\u5b9a\u4f7f\u5176\u6210\u4e3a\u8de8\u5883\u7535\u5b50\u5546\u52a1\u7684\u67a2\u7ebd\uff0c\u8fdb\u4e00\u6b65\u589e\u52a0\u4e86\u51fa\u53e3\u673a\u4f1a\u3002TikTok Shop \u548c Shopee \u7b49\u793e\u4ea4\u5546\u52a1\u5e73\u53f0\u7684\u6574\u5408\u6b63\u5728\u91cd\u5851\u4f01\u4e1a\u4e0e\u5e74\u8f7b\u3001\u7cbe\u901a\u6280\u672f\u7684\u4eba\u7fa4\u4e92\u52a8\u7684\u65b9\u5f0f\u3002\u7ed3\u5408\u653f\u5e9c\u7684\u300a2026 \u5e74\u81f3 2030 \u5e74\u56fd\u5bb6\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u603b\u4f53\u89c4\u5212\u300b\u8349\u6848\uff08\u9884\u8ba1\u5c06\u4e8e 2025 \u5e74\u53d1\u5e03\uff09\uff0c\u8be5\u8349\u6848\u6982\u8ff0\u4e86\u5404\u90e8\u59d4\u548c\u673a\u6784\u7684\u76ee\u6807\u548c\u804c\u8d23\uff0c\u8d8a\u5357\u7684\u76ee\u6807\u662f\u5c06\u81ea\u5df1\u6253\u9020\u6210\u4e1c\u5357\u4e9a\u9886\u5148\u7684\u7535\u5b50\u5546\u52a1\u4e2d\u5fc3\u3002<\/p>\n<p>\u2013 \u9884\u8ba1\u7535\u5b50\u5546\u52a1\u96f6\u552e\u989d\u6bcf\u5e74\u5c06\u589e\u957f20-30%\uff0c\u5360\u5168\u56fd\u5546\u54c1\u96f6\u552e\u603b\u989d\u768420%\u3002<\/p>\n<p>\u2013 \u91c7\u7528\u7535\u5b50\u5546\u52a1\u7684\u4f01\u4e1a\u6bd4\u4f8b\u76ee\u6807\u662f\u8d85\u8fc770%\u3002<\/p>\n<p>- \u8bbe\u7acb\u9ad8\u7b49\u6559\u80b2\u548c\u804c\u4e1a\u57f9\u8bad\u673a\u678460%\uff0c\u5b9e\u65bd\u7535\u5b50\u5546\u52a1\u76f8\u5173\u9886\u57df\u7684\u4e13\u4e1a\u57f9\u8bad\u9879\u76ee\u3002<\/p>\n<p>\u968f\u7740\u5404\u79cd\u56fd\u9645\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u7684\u52a0\u5165\uff0c\u7535\u5b50\u5546\u52a1\u5e02\u573a\u9884\u8ba1\u672a\u6765\u5c06\u8fdb\u4e00\u6b65\u84ec\u52c3\u53d1\u5c55\u3002\u5177\u4f53\u6765\u8bf4\uff0c2024 \u5e74\uff0c\u8d8a\u5357\u8fce\u6765\u4e86\u6765\u81ea\u4e2d\u56fd\u7684\u4e24\u5927\u5e73\u53f0 Temu \u548c Shein\u3002\u7136\u800c\uff0c\u7531\u4e8e\u9700\u8981\u5b8c\u6210\u5fc5\u8981\u7684\u7a0b\u5e8f\uff0c\u8fd9\u4e24\u5bb6\u7535\u5b50\u5546\u52a1\u5de8\u5934\u4e0d\u4e45\u540e\u5c31\u88ab\u8981\u6c42\u505c\u6b62\u8fd0\u8425<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>\u5c3d\u7ba1\u5982\u6b64\uff0c\u8fd9\u79cd\u60c5\u51b5\u51f8\u663e\u4e86\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7684\u6f5c\u529b\uff0c\u56e0\u4e3a\u8bb8\u591a\u77e5\u540d\u53c2\u4e0e\u8005\u8981\u4e48\u51c6\u5907\u8fdb\u5165\uff0c\u8981\u4e48\u8ba1\u5212\u8fdb\u5165\u8fd9\u4e2a\u6781\u5177\u5438\u5f15\u529b\u7684\u5e02\u573a\u3002<\/p>\n<p><strong>\u7ed3\u8bba<\/strong><\/p>\n<p>\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u5e02\u573a\u662f\u4e1c\u5357\u4e9a\u6570\u5b57\u7ecf\u6d4e\u7684\u4e3b\u8981\u63a8\u52a8\u529b\uff0c\u4e92\u8054\u7f51\u666e\u53ca\u7387\u7684\u63d0\u9ad8\u548c\u653f\u5e9c\u7684\u652f\u6301\u6027\u653f\u7b56\u63a8\u52a8\u4e86\u5176\u5f3a\u52b2\u589e\u957f\u3002\u5c3d\u7ba1\u57fa\u7840\u8bbe\u65bd\u548c\u6d88\u8d39\u8005\u4fe1\u4efb\u7b49\u6311\u6218\u4ecd\u7136\u5b58\u5728\uff0c\u4f46\u8de8\u5883\u8d38\u6613\u4ecd\u5e26\u6765\u5de8\u5927\u673a\u9047\u3002\u901a\u8fc7\u89e3\u51b3\u8fd9\u4e9b\u969c\u788d\uff0c\u8d8a\u5357\u6709\u671b\u5de9\u56fa\u5176\u4f5c\u4e3a\u7535\u5b50\u5546\u52a1\u533a\u57df\u9886\u5bfc\u8005\u7684\u5730\u4f4d\uff0c\u4e3a\u4f01\u4e1a\u548c\u6d88\u8d39\u8005\u5e26\u6765\u5149\u660e\u7684\u672a\u6765\u3002<\/p>\n<hr \/>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> \u5de5\u4e1a\u548c\u8d38\u6613\u90e8\u95e8\u6237\u7f51\u7ad9\uff082025 \u5e74\uff09\u3002\u7535\u5b50\u5546\u52a1\u5360\u8d8a\u5357\u6570\u5b57\u7ecf\u6d4e\u7684\u4e09\u5206\u4e4b\u4e8c\u3002<a href=\"https:\/\/moit.gov.vn\/tin-tuc\/hoat-dong\/hoat-dong-cua-cac-don-vi\/cuc-thuong-mai-dien-tu-va-kinh-te-so-to-chuc-hoi-nghi-tong-ket-cong-tac-nam-2024-va-trien-khai-nhiem-vu-nam-2025.html\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> \u8d8a\u5357 Plus \u62a5\u7eb8\uff082024 \u5e74\uff09\u30022024 \u5e74\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u7e41\u8363<a href=\"https:\/\/en.vietnamplus.vn\/vietnams-e-commerce-boom-a-58-bln-usd-opportunity-by-2028-post306813.vnp\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Access Partnership\uff082024 \u5e74\uff09\u3002\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u9769\u547d<a href=\"https:\/\/cdn.accesspartnership.com\/wp-content\/uploads\/2025\/01\/Transforming-Trade-the-E-Commerce-Revolution-in-Vietnam.pdf\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> Datareportal\uff082024 \u5e74\uff09\u30022024 \u5e74\u8d8a\u5357\u7684\u6570\u5b57\u5316<a href=\"https:\/\/datareportal.com\/reports\/digital-2024-vietnam\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> \u52b3\u52a8\u62a5\uff082024\uff09\u8d8a\u5357\u79fb\u52a8\u8fde\u63a5\u7387\u8fbe\u5230\u8fd1100%<a href=\"https:\/\/laodong.vn\/cong-nghe\/do-phu-song-4g-cua-viet-nam-cao-hon-cac-nuoc-phat-trien-1307141.ldo\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> Google E-conomy SEA\uff082024 \u5e74\uff09\u3002\u8d8a\u5357\u7ecf\u6d4e\u62a5\u544a<a href=\"https:\/\/services.google.com\/fh\/files\/misc\/vietnam_e_conomy_sea_2024_report.pdf\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> Savills Vietnam\uff082024 \u5e74\uff09\u3002\u8d8a\u5357\u7535\u5b50\u5546\u52a1\uff1a\u5feb\u901f\u589e\u957f\u548c\u5e02\u573a\u6269\u5f20<a href=\"https:\/\/industrial.savills.com.vn\/2024\/07\/ecommerce-in-vietnam\/\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> \u5927\u56fd\u4eba\u6c11\u62a5\uff082023 \u5e74\uff09\u3002\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4e0a\u7684\u5047\u5192\u4ea7\u54c1<a href=\"https:\/\/daibieunhandan.vn\/shopee-noi-gi-ve-tinh-trang-hang-gia-hang-nhai-duoc-bay-ban-tren-cac-gian-hang-post320994.html\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> Access Partnership\uff082024 \u5e74\uff09\u3002\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u9769\u547d<a href=\"https:\/\/cdn.accesspartnership.com\/wp-content\/uploads\/2025\/01\/Transforming-Trade-the-E-Commerce-Revolution-in-Vietnam.pdf\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> \u8def\u900f\u793e (2024)\u3002Temu \u548c Shein \u6682\u505c\u8d8a\u5357\u4e1a\u52a1<a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/temu-told-suspend-vietnam-operations-state-media-reports-2024-12-05\/\">\u4f7f\u7528\u6743<\/a>&gt;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><em>*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B\uff06Company<\/em><\/strong><\/p>\n<p>\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>\u4fe1\u606f@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>2024 \u5e74\uff0c\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u5e02\u573a\u7ecf\u5386\u4e86\u663e\u8457\u589e\u957f\uff0c\u5de9\u56fa\u4e86\u5176\u4f5c\u4e3a\u4e1c\u5357\u4e9a\u6570\u5b57\u5f3a\u56fd\u4e4b\u4e00\u7684\u5730\u4f4d\u3002\u5728\u667a\u80fd\u624b\u673a\u666e\u53ca\u7387\u4e0d\u65ad\u63d0\u9ad8\u3001\u7cbe\u901a\u6280\u672f\u7684\u5e74\u8f7b\u4eba\u53e3\u4ee5\u53ca\u653f\u5e9c\u652f\u6301\u653f\u7b56\u7684\u63a8\u52a8\u4e0b\u3002\u968f\u7740 2025 \u5e74\u7684\u4e34\u8fd1\u548c\u672a\u6765\u7684\u53d1\u5c55\uff0c\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u683c\u5c40\u5c06\u8fce\u6765\u8f6c\u578b\u3001\u53ef\u6301\u7eed\u53d1\u5c55\u52aa\u529b\u548c\u8de8\u5883\u8d38\u6613\u673a\u4f1a<\/p>","protected":false},"author":12,"featured_media":19473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1561],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Summary of Vietnam EC Market in 2024 and Prospect for the Future - B-Company<\/title>\n<meta name=\"description\" content=\"In 2025, the E-commerce landscape in Vietnam is poised for transformation, sustainability efforts, and cross-border trade opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/zh\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summary of Vietnam EC Market in 2024 and Prospect for the Future - B-Company\" \/>\n<meta property=\"og:description\" content=\"In 2025, the E-commerce landscape in Vietnam is poised for transformation, sustainability efforts, and cross-border trade opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/zh\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-23T10:49:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-27T03:10:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Ecommerce-market-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1885\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/zh\/#website\",\"url\":\"https:\/\/b-company.jp\/zh\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/zh\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/#primaryimage\",\"inLanguage\":\"zh-CN\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/01\/Ecommerce-market-scaled.jpg\",\"width\":2560,\"height\":1885,\"caption\":\"Ecommerce market\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/#webpage\",\"url\":\"https:\/\/b-company.jp\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/\",\"name\":\"Summary of Vietnam EC Market in 2024 and Prospect for the Future - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/zh\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/#primaryimage\"},\"datePublished\":\"2025-01-23T10:49:10+00:00\",\"dateModified\":\"2025-05-27T03:10:59+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/zh\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"In 2025, the E-commerce landscape in Vietnam is poised for transformation, sustainability efforts, and cross-border trade opportunities.\",\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/summary-of-vietnam-ec-market-in-2024-and-prospect-for-the-future\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/zh\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B&amp; Company\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/zh\/#personlogo\",\"inLanguage\":\"zh-CN\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d1ba67df903c626f39b0344b14b25e4?s=96&d=mm&r=g\",\"caption\":\"B&amp; Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/19455"}],"collection":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/comments?post=19455"}],"version-history":[{"count":4,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/19455\/revisions"}],"predecessor-version":[{"id":21408,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/posts\/19455\/revisions\/21408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media\/19473"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/media?parent=19455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/categories?post=19455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/zh\/wp-json\/wp\/v2\/tags?post=19455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}