{"id":19288,"date":"2025-01-17T16:20:21","date_gmt":"2025-01-17T09:20:21","guid":{"rendered":"https:\/\/b-company.jp\/?p=19288"},"modified":"2025-05-27T09:05:26","modified_gmt":"2025-05-27T02:05:26","slug":"electronic-store-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/electronic-store-in-vietnam\/","title":{"rendered":"\u8d8a\u5357\u7535\u5b50\u4ea7\u54c1\u5546\u5e97\u7684\u8870\u843d\u8d8b\u52bf"},"content":{"rendered":"
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B&Company \u662f\u81ea 2008 \u5e74\u8d77\u5728\u8d8a\u5357\u6210\u7acb\u7684\u9996\u5bb6\u4e13\u95e8\u4ece\u4e8b\u5e02\u573a\u7814\u7a76\u548c\u6295\u8d44\u54a8\u8be2\u7684\u65e5\u672c\u516c\u53f8\u3002<\/em><\/p>\n

\u672c\u6587\u4ee5\u82f1\u6587\u64b0\u5199\uff0c\u5176\u4ed6\u8bed\u8a00\u7248\u672c\u4f7f\u7528\u81ea\u52a8\u7ffb\u8bd1\u3002\u8bf7\u4ee5\u82f1\u6587\u7248\u672c\u4e3a\u51c6\uff0c\u4e86\u89e3\u51c6\u786e\u5185\u5bb9\u3002\u867d\u7136\u6211\u4eec\u52aa\u529b\u786e\u4fdd\u539f\u6587\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u5355\u72ec\u68c0\u67e5\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u8005\u7684\u4e2a\u4eba\u89c2\u70b9\u3002 <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

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\u5e02\u573a\u8d8b\u52bf\uff1a\u6536\u5165\u4e0b\u964d\u548c\u5546\u5e97\u5173\u95ed<\/strong><\/h3>\n

\u8d8a\u5357\u7535\u5b50\u96f6\u552e\u4e1a\u7684\u6536\u5165\u5927\u5e45\u4e0b\u6ed1\uff0c\u5c24\u5176\u662f\u5728 2023 \u5e74\u3002\u66fe\u7ecf\u5360\u636e\u5e02\u573a\u4e3b\u5bfc\u5730\u4f4d\u7684\u5927\u578b\u7535\u5b50\u8d85\u5e02\u8fde\u9501\u5e97\uff0c\u5982 Dien May Xanh\u3001Media Mart\u3001Nguyen Kim \u7b49\uff0c\u90fd\u62a5\u544a\u4e86\u660e\u663e\u7684\u9500\u552e\u989d\u4e0b\u964d\u3002\u4f8b\u5982\uff0c\u4e0e 2022 \u5e74\u76f8\u6bd4\uff0cDien May Xanh \u62a5\u544a\u7684\u6536\u5165\u4e0b\u964d\u4e86 25%[2]<\/a>.<\/p>\n

\u90e8\u5206\u7535\u5b50\u4ea7\u54c1\u5546\u5e97\u603b\u6536\u5165[3]<\/a> \uff082020 \u2013 2023 \u5e74\uff09<\/strong><\/p>\n

\"\"<\/em><\/p>\n

\u8d44\u6599\u6765\u6e90\uff1aB&Company Complication<\/em><\/p>\n

\u6b64\u5916\uff0c\u7531\u4e8e\u6301\u7eed\u7684\u8d22\u52a1\u4e8f\u635f\uff0c\u6240\u6709\u8fd9\u4e9b\u5546\u5e97\u90fd\u88ab\u8feb\u5173\u95ed\u4e86\u591a\u5bb6\u5206\u5e97\u3002\u66fe\u7ecf\u662f\u8be5\u884c\u4e1a\u6807\u5fd7\u7684\u6269\u5f20\u8fd1\u5e74\u6765\u51fa\u73b0\u4e86\u9006\u8f6c\uff0c\u8bb8\u591a\u516c\u53f8\u7f29\u51cf\u4e86\u5b9e\u4f53\u5e97\u7684\u89c4\u6a21\u3002<\/p>\n

2023 \u5e74\u90e8\u5206\u7535\u5b50\u5546\u5e97\u5c06\u5173\u95ed<\/strong><\/p>\n

\"\"<\/p>\n

\u8d44\u6599\u6765\u6e90\uff1aB&Company Complication<\/em><\/p>\n

\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u8f6c\u53d8\uff1a\u7f51\u4e0a\u8d2d\u7269\u7684\u5174\u8d77<\/strong><\/h3>\n

\u5bfc\u81f4\u5b9e\u4f53\u7535\u5b50\u4ea7\u54c1\u5546\u5e97\u8870\u843d\u7684\u4e3b\u8981\u56e0\u7d20\u4e4b\u4e00\u662f\u4eba\u4eec\u8d8a\u6765\u8d8a\u559c\u6b22\u7f51\u4e0a\u8d2d\u7269\u30022022 \u5e74\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u8d8a\u5357\u4eba\u53e3\uff08\u7ea6 5700 \u4e07\u4eba\uff09\u5728\u7f51\u4e0a\u8d2d\u7269\uff0c\u56e0\u4e3a\u7f51\u4e0a\u8d2d\u7269\u65b9\u4fbf\u3001\u6613\u4e8e\u8d2d\u4e70\uff0c\u800c\u4e14\u4ea7\u54c1\u79cd\u7c7b\u7e41\u591a\uff0c\u8fd9\u662f\u5b9e\u4f53\u5e97\u96be\u4ee5\u7ade\u4e89\u7684[4]<\/a> \u3002\u6b64\u5916\uff0c\u6cb3\u5185\u3001\u80e1\u5fd7\u660e\u5e02\u548c\u5c98\u6e2f\u7b49\u4e3b\u8981\u57ce\u5e02\u4ee5\u5916\u7684\u8bb8\u591a\u5730\u65b9\u90fd\u6ca1\u6709\u77e5\u540d\u7684\u7535\u5b50\u4ea7\u54c1\u5546\u5e97\uff0c\u8fd9\u8fdb\u4e00\u6b65\u63a8\u52a8\u4e86\u8d8a\u5357\u6d88\u8d39\u8005\u8f6c\u5411\u7f51\u4e0a\u8d2d\u7269\u3002<\/p>\n

\u7f51\u4e0a\u8d2d\u7269\u7684\u53e6\u4e00\u4e2a\u4e3b\u8981\u4f18\u52bf\u662f\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u901a\u5e38\u63d0\u4f9b\u8f83\u4f4e\u7684\u4ef7\u683c\u3002\u6d88\u8d39\u8005\u53ef\u4ee5\u8f7b\u677e\u6bd4\u8f83\u5404\u4e2a\u5728\u7ebf\u96f6\u552e\u5546\u7684\u4ef7\u683c\uff0c\u901a\u8fc7\u6298\u6263\u3001\u9500\u552e\u548c\u7279\u522b\u4fc3\u9500\u627e\u5230\u6700\u5212\u7b97\u7684\u4ea4\u6613\u3002\u8bb8\u591a\u5728\u7ebf\u5e73\u53f0\uff0c\u5982 Shopee\u3001Lazada \u548c Tiki\uff0c\u7ecf\u5e38\u63d0\u4f9b\u4ece 10% \u5230 50% \u6298\u6263\u4e0d\u7b49\u7684\u95ea\u8d2d\u6d3b\u52a8[5]<\/a> \u3002\u8fd9\u4e9b\u6d3b\u52a8\u5df2\u6210\u4e3a\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u7684\u4e3b\u8981\u6d3b\u52a8\uff0c\u8fdb\u4e00\u6b65\u524a\u5f31\u4e86\u5bf9\u4f20\u7edf\u5e97\u5185\u8d2d\u7269\u7684\u9700\u6c42\u3002<\/p>\n

\u90e8\u5206\u7535\u5546\u5e73\u53f0\u6253\u6298\u5546\u54c1<\/strong><\/p>\n

\"\"<\/em><\/p>\n

\u6570\u636e\u6765\u6e90\uff1aShopee \u53ca Lazada \u7535\u5546\u5e73\u53f0<\/em><\/p>\n

\u6b64\u5916\uff0c\u901a\u8fc7\u7f51\u4e0a\u8d2d\u7269\uff0c\u5ba2\u6237\u53ef\u4ee5\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u4e4b\u524d\u9605\u8bfb\u5176\u4ed6\u4e70\u5bb6\u7684\u8bc4\u8bba\u3001\u89c2\u770b\u5f00\u7bb1\u89c6\u9891\u5e76\u67e5\u770b\u4ea7\u54c1\u8bc4\u7ea7\u3002\u8fd9\u79cd\u900f\u660e\u5ea6\u5728\u5b9e\u4f53\u5e97\u4e2d\u901a\u5e38\u662f\u4e0d\u5177\u5907\u7684\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u901a\u5e38\u4f9d\u8d56\u9500\u552e\u4eba\u5458\u83b7\u53d6\u4fe1\u606f\u3002\u56e0\u6b64\uff0c\u6d88\u8d39\u8005\u5728\u7f51\u4e0a\u8d2d\u4e70\u7535\u5b50\u4ea7\u54c1\u65f6\u4f1a\u66f4\u6709\u4fe1\u5fc3\uff0c\u56e0\u4e3a\u4ed6\u4eec\u77e5\u9053\u81ea\u5df1\u53ef\u4ee5\u8bbf\u95ee\u8be6\u7ec6\u7684\u4ea7\u54c1\u4fe1\u606f\u548c\u5176\u4ed6\u5ba2\u6237\u7684\u53cd\u9988\u3002<\/p>\n

\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u53d1\u5c55<\/strong><\/h3>\n

\u8d8a\u5357\u7535\u5b50\u5546\u52a1\u7684\u5feb\u901f\u53d1\u5c55\u6781\u5927\u5730\u6539\u53d8\u4e86\u7535\u5b50\u4ea7\u54c1\u96f6\u552e\u5546\u9500\u552e\u548c\u63a8\u5e7f\u4ea7\u54c1\u7684\u65b9\u5f0f\u3002\u5c3d\u7ba1 TikTok \u6216 Facebook \u7b49\u793e\u4ea4\u5a92\u4f53\u5df2\u6210\u4e3a\u5fc5\u4e0d\u53ef\u5c11\u7684\u9500\u552e\u6e20\u9053\uff0c\u4f46 Shopee\u3001Lazada\u3001Tiki \u548c Sendo \u7b49\u5e73\u53f0\u4ecd\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u5e7f\u6cdb\u7684\u6e20\u9053\uff0c\u5c24\u5176\u662f\u5728\u5b9e\u4f53\u5e97\u4e0d\u592a\u666e\u904d\u7684\u5730\u533a\u3002\u5177\u4f53\u6765\u8bf4\uff0c2023 \u5e74\uff0c\u5bb6\u7528\u7535\u5b50\u4ea7\u54c1\u7684\u9500\u552e\u989d\u8fbe\u5230 4100 \u4e07\u7f8e\u5143\uff0c\u5728\u6536\u5165\u6700\u9ad8\u7684\u4ea7\u54c1\u7c7b\u522b\u4e2d\u6392\u540d\u7b2c\u516d[6]<\/a> \u3002\u8fd9\u4e9b\u5e73\u53f0\u4e0d\u4ec5\u521b\u9020\u4e86\u53ef\u89c2\u7684\u6536\u5165\uff0c\u8fd8\u4f7f\u96f6\u552e\u5546\u80fd\u591f\u4ee5\u66f4\u5177\u6210\u672c\u6548\u76ca\u7684\u65b9\u5f0f\u9500\u552e\u7535\u5b50\u4ea7\u54c1\uff0c\u4ece\u800c\u51cf\u5c11\u4e86\u5bf9\u6602\u8d35\u7684\u96f6\u552e\u7a7a\u95f4\u548c\u8fd0\u8425\u8d39\u7528\u7684\u9700\u6c42[7]<\/a> \u3002<\/p>\n

\u5728\u8d8a\u5357\uff0c\u4e00\u4e2a\u5c24\u4e3a\u663e\u8457\u7684\u8d8b\u52bf\u662f\u5229\u7528 KOL\uff08\u540d\u4eba\u548c\u7f51\u7ea2\uff09\u4e3e\u529e\u76f4\u64ad\u6d3b\u52a8\u6765\u63a8\u5e7f\u7535\u5b50\u4ea7\u54c1\u3002\u9884\u8ba1\u5230 2026 \u5e74\uff0c\u8fd9\u4e00\u9500\u552e\u8d8b\u52bf\u5c06\u4f7f\u96f6\u552e\u5546\u7684\u603b\u6536\u5165\u589e\u52a0 20% [8]<\/a> \u3002\u8fd9\u4e9b\u76f4\u64ad\u6d3b\u52a8\u901a\u5e38\u5177\u6709\u72ec\u5bb6\u9650\u65f6\u4f18\u60e0\uff0c\u5e76\u5728\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u6216\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e0a\u64ad\u51fa\uff0c\u4f8b\u5982 Facebook\uff0832%\uff09\u3001Shopee\uff0831%\uff09\u548c TikTok\uff0817%\uff09 [9]<\/a> \u3002\u901a\u8fc7\u76f4\u64ad\uff0cKOL \u53ef\u4ee5\u76f4\u63a5\u4e0e\u89c2\u4f17\u4e92\u52a8\uff0c\u63d0\u4f9b\u6298\u6263\uff0c\u5438\u5f15\u5927\u91cf\u89c2\u4f17\u5e76\u9f13\u52b1\u51b2\u52a8\u6027\u8d2d\u4e70\u3002\u4e3a\u4e86\u8fc5\u901f\u5229\u7528\u8fd9\u4e00\u8d8b\u52bf\uff0cDien May Xanh\u3001Media Mart \u548c FPT \u4e5f\u5f00\u59cb\u9080\u8bf7\u540d\u4eba\u4e3e\u529e\u81ea\u5df1\u7684\u76f4\u64ad\u6d3b\u52a8\uff0c\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u9500\u91cf\u3002\u4f8b\u5982\uff0c2023 \u5e74\uff0cDien May Xanh \u4e3e\u529e\u4e86\u4e00\u573a\u4e00\u5c0f\u65f6\u7684\u76f4\u64ad\u6d3b\u52a8\uff0c\u83b7\u5f97\u4e86\u8d85\u8fc7 17,000 \u6b21\u89c2\u770b\uff0c\u4ea7\u751f\u4e86 367 \u4e2a\u8ba2\u5355\uff0c\u603b\u9500\u552e\u989d\u8fbe 47 \u4ebf\u8d8a\u5357\u76fe[10]<\/a> \u3002<\/p>\n

\u7ed3\u8bba<\/strong><\/h3>\n

\u8d8a\u5357\u5b9e\u4f53\u7535\u5b50\u4ea7\u54c1\u5546\u5e97\u7684\u8870\u843d\u76f4\u63a5\u6e90\u4e8e\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u65e5\u76ca\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u4ee5\u53ca\u6d88\u8d39\u8005\u504f\u597d\u7684\u53d8\u5316\u3002\u4fbf\u5229\u6027\u3001\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u4ee5\u53ca\u5728\u7ebf\u6bd4\u8f83\u4ea7\u54c1\u548c\u8bc4\u8bba\u7684\u80fd\u529b\u4f7f\u8d8a\u5357\u6d88\u8d39\u8005\u66f4\u5bb9\u6613\u83b7\u5f97\u548c\u66f4\u6709\u5438\u5f15\u529b\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u968f\u7740\u8fd0\u8425\u6210\u672c\u7684\u65e5\u76ca\u4e0a\u5347\u548c\u76f4\u64ad\u9500\u552e\u7684\u8d8b\u52bf\uff0c\u8d8a\u5357\u7684\u7535\u5b50\u4ea7\u54c1\u96f6\u552e\u4e1a\u9700\u8981\u9002\u5e94\u548c\u53d1\u5c55\u624d\u80fd\u4fdd\u6301\u76f8\u5173\u6027\u3002\u8bb8\u591a\u516c\u53f8\u5df2\u7ecf\u5728\u589e\u5f3a\u5176\u5728\u7ebf\u4e1a\u52a1\uff0c\u4e0e KOL \u5408\u4f5c\u4e3e\u529e\u76f4\u64ad\u6d3b\u52a8\uff0c\u5e76\u62e5\u62b1\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u4ee5\u5728\u8fd9\u4e2a\u5feb\u901f\u53d8\u5316\u7684\u5e02\u573a\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/p>\n

\u00a0<\/strong><\/p>\n

[1]<\/a> Dantri \u62a5\u7eb8\uff082021 \u5e74\uff09\u3002\u7535\u5b50\u4ea7\u54c1\u5546\u5e97\u7684\u75af\u72c2\u6269\u5f20\u8bc4\u4f30<\/a>><\/p>\n

[2]<\/a> Mobile World Investment (2023)\u3002 Dien May Xanh 2023 \u5e74\u62a5\u544a\u8bc4\u4f30<\/a>><\/p>\n

[3]<\/a> \u7535\u5b50\u5546\u5e97\u5305\u62ec\uff1a Dien May Xanh\u3001Media Mart \u548c Nguyen Kim<\/p>\n

[4]<\/a> VnExpress (2023)\u3002\u8d8a\u5357\u7f51\u8d2d\u8d8b\u52bf\u8bc4\u4f30<\/a>><\/p>\n

[5]<\/a> TuoiTreNews (2023). \u8d8a\u5357\u7535\u5b50\u5546\u52a1\u84ec\u52c3\u53d1\u5c55\uff0c\u5e74\u5e95\u6298\u6263\u6d3b\u52a8\u591a\u591a\u8bc4\u4f30<\/a>><\/p>\n

[6]<\/a> \u4e39\u8d8a\u5357\u7535\u5b50\u62a5\u7eb8\uff082024\uff09\u3002<\/p>\n

[7]<\/a> https:\/\/nld.com.vn\/dien-may-cong-nghe-song-duoc-nho-ban-hang-online-196240615205344374.htm<\/p>\n

[8]<\/a> https:\/\/vneconomy.vn\/bung-no-xu-huong-tieu-dung-livestream.htm<\/p>\n

[9]<\/a> https:\/\/viracresearch.com\/livestream-ban-hang-bung-no-song-tang-quan-ly\/<\/a><\/p>\n

[10]<\/a> https:\/\/theleader.vn\/tu-phien-livestream-75-ty-dong-den-su-chuyen-minh-cua-the-gioi-di-dong-d5474.html<\/p>\n

 <\/p>\n

*\u5982\u679c\u60a8\u60f3\u5f15\u7528\u672c\u6587\u4e2d\u7684\u4efb\u4f55\u4fe1\u606f\uff0c\u8bf7\u6ce8\u660e\u6765\u6e90\u4ee5\u53ca\u539f\u59cb\u6587\u7ae0\u7684\u94fe\u63a5\uff0c\u4ee5\u5c0a\u91cd\u7248\u6743\u3002<\/em><\/p>\n\n\n\n
B\uff06Company<\/em><\/strong><\/p>\n

\u81ea 2008 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u7b2c\u4e00\u5bb6\u4e13\u95e8\u4ece\u4e8b\u8d8a\u5357\u5e02\u573a\u7814\u7a76\u7684\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u6700\u8fd1\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a\u5305\u542b\u8d8a\u5357 900,000 \u591a\u5bb6\u516c\u53f8\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u641c\u7d22\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002<\/p>\n

\u5982\u679c\u60a8\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>\n

\u4fe1\u606f@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u8fd1\u5e74\u6765\uff0c\u8d8a\u5357\u5b9e\u4f53\u7535\u5b50\u4ea7\u54c1\u96f6\u552e\u5e97\u6570\u91cf\u660e\u663e\u51cf\u5c11\u3002\u8fd9\u4e00\u8d8b\u52bf\u4e0e 2010 \u5e74\u4ee3\u4e2d\u671f\u4e4b\u524d\u51e0\u5e74\u5e02\u573a\u8fc5\u901f\u6269\u5f20\u5f62\u6210\u9c9c\u660e\u5bf9\u6bd4[1]\u3002\u8fd9\u4e00\u8f6c\u53d8\u7684\u4e3b\u8981\u9a71\u52a8\u529b\u662f\u7535\u5b50\u5546\u52a1\u7684\u5174\u8d77\uff0c\u4ee5\u53ca\u5feb\u901f\u7684\u6570\u5b57\u5316\u8f6c\u578b\u6b63\u5728\u6539\u53d8\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u3002\u7f51\u4e0a\u8d2d\u7269\u63d0\u4f9b\u4fbf\u5229\u548c\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\uff0c\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\uff0c\u51cf\u5c11\u4e86\u5bf9\u4f20\u7edf\u5b9e\u4f53\u7535\u5b50\u4ea7\u54c1\u5546\u5e97\u7684\u9700\u6c42<\/p>","protected":false},"author":11,"featured_media":19292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[75,1357],"tags":[1350],"yoast_head":"\nThe Declining Trend of Electronics Store in Vietnam - B-Company<\/title>\n<meta name=\"description\" content=\"In recent years, Vietnam has witnessed a notable decline in the number of physical electronics retail stores. This trend marks a stark contrast to the rapid expansion of the market that was seen in the years leading up to the mid-2010s[1]. The main driver behind this shift is the rise of e-commerce, coupled with the fast-paced digital transformation that is changing consumer behaviors. 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