{"id":17660,"date":"2024-10-16T17:20:35","date_gmt":"2024-10-16T10:20:35","guid":{"rendered":"https:\/\/b-company.jp\/?p=17660"},"modified":"2024-10-16T17:20:35","modified_gmt":"2024-10-16T10:20:35","slug":"pet-food-market-in-vietnam-and-potential-for-imported-products","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/pet-food-market-in-vietnam-and-potential-for-imported-products\/","title":{"rendered":"\u8d8a\u5357\u5ba0\u7269\u98df\u54c1\u5e02\u573a\u53ca\u8fdb\u53e3\u4ea7\u54c1\u6f5c\u529b"},"content":{"rendered":"
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*In this column “<\/em>Vietnam Briefing<\/em><\/a>“, young researchers from B&Company will provide timely information of Vietnam’s industrial trends, consumer trends, and social movements.<\/em><\/p>\n

Although we strive to ensure the accuracy of the original information, please check separately for each information. Interpretations and future prospects are the personal opinions of each researcher.<\/em> <\/p>\n<\/div>\n\t

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The pet food market in Vietnam is growing strongly due to the increase in the number of pets and the need for better nutritional care. Consumers increasingly favor imported products due to their high quality and superior nutritional value. The domestic market still lacks high-end products, creating great opportunities for import businesses to penetrate and expand. With modern consumption trends and strong growth potential, Vietnam is an attractive market for imported pet food products.<\/p>\n

Overview of the pet food market in Vietnam<\/strong><\/h3>\n

In 2023, the number of pets (dogs and cats) in Vietnam will be about 12 million, including about 5.6 million cats and 6.5 million dogs. It is expected that in 2027, there will be about 16 million pets in Vietnam. According to Euromonitor, in 2023, the Vietnamese market will consume more than 17,000 tons of pet food, an increase of 15% compared to 2022. [1]<\/a>The dog food segment accounts for the largest proportion of the market, but cat food is growing rapidly due to the increase in the number of cats in young households.<\/p>\n

According to the report, the pet food market in Vietnam is growing strongly, with an expected size of 142 million USD by 2024 and continuing to grow to 222 million USD by 2029 at a CAGR of 9.4% [2]<\/a>.<\/p>\n

Distribution channels and consumer behavior<\/strong><\/h3>\n

According to Kirin Capital’s 2024 report, pet food in Vietnam is mainly sold through pet shops, accounting for 75% of the distribution channel. Other channels such as supermarkets, hypermarkets and online stores account for a smaller proportion but are growing thanks to the development of e-commerce and the trend of online shopping among young people.[3]<\/a><\/p>\n

Some major pet food distributors in Vietnam<\/strong><\/p>\n

\"Some<\/p>\n

Source: BC synthesis<\/p>\n

Consumer trends in Vietnam are also changing, with increasing attention to product quality and nutrition. Premium, organic, and preservative-free products are gaining popularity, especially among high-income customers.[4]<\/a><\/p>\n

Assessment <\/strong>of <\/strong>the potential of <\/strong>imported pet food <\/strong>products<\/strong><\/h3>\n

The development of the market creates favorable conditions for imported products, especially from countries with developed pet food industries such as the US, Thailand and France. Currently, about 35% of pet food products in Vietnam originate from Thailand, 22% from the US, and 15% from France.[5]<\/a><\/p>\n

Variety of dog and cat food brands at Pet Mart<\/strong><\/p>\n

\"Variety<\/em><\/p>\n

Source: <\/em>Baodautu<\/em><\/a><\/p>\n

The imported pet food market in Vietnam, especially for dogs and cats, focuses on dry food (grains), wet food (pate, soup), treats, jellies, and nutritional supplements. These products are often high quality, with many organic, grain-free, and hypoallergenic lines, aiming at the health and comprehensive nutrition of pets. Compared to domestic products, imported products are superior in quality but cost significantly more, often 2-3 times more. Although domestic products are improving, they still do not reach the high-end standards of imported products.<\/p>\n

Development opportunities for Japanese businesses<\/strong><\/h3>\n

Japanese companies have a great opportunity to penetrate this market thanks to their reputation for product quality. Brands such as DoggyMan <\/a>have built trust with Vietnamese consumers by providing safe, nutritious products.<\/p>\n

DoggyMan Participates and is One of the Main Sponsors at Petfair 2024<\/strong><\/p>\n

\"DoggyMan<\/p>\n

Source: DoggyMan<\/a><\/p>\n

Japanese businesses have many opportunities to exploit the pet food market in Vietnam thanks to the following factors:<\/p>\n