{"id":16716,"date":"2024-09-18T18:00:17","date_gmt":"2024-09-18T11:00:17","guid":{"rendered":"https:\/\/b-company.jp\/?p=16716"},"modified":"2024-09-19T09:16:26","modified_gmt":"2024-09-19T02:16:26","slug":"the-development-of-the-pharmaceutical-retail-chain-in-vietnam-and-implications-for-japanese-companies","status":"publish","type":"post","link":"https:\/\/b-company.jp\/zh\/the-development-of-the-pharmaceutical-retail-chain-in-vietnam-and-implications-for-japanese-companies\/","title":{"rendered":"\u8d8a\u5357\u533b\u836f\u96f6\u552e\u8fde\u9501\u7684\u53d1\u5c55\u53ca\u5bf9\u65e5\u672c\u4f01\u4e1a\u7684\u542f\u793a"},"content":{"rendered":"
<\/i><\/div>

*\u5728\u6b64\u680f\u76ee\u4e2d\u201c<\/em>\u8d8a\u5357\u7b80\u62a5<\/em><\/a>\u201d\uff0cB&Company\u7684\u9752\u5e74\u7814\u7a76\u4eba\u5458\u5c06\u53ca\u65f6\u63d0\u4f9b\u6709\u5173\u8d8a\u5357\u7684\u4ea7\u4e1a\u8d8b\u52bf\u3001\u6d88\u8d39\u8d8b\u52bf\u3001\u793e\u4f1a\u52a8\u5411\u7b49\u4fe1\u606f\u3002<\/em><\/p>\n

\u5c3d\u7ba1\u6211\u4eec\u529b\u6c42\u786e\u4fdd\u539f\u59cb\u4fe1\u606f\u7684\u51c6\u786e\u6027\uff0c\u4f46\u8bf7\u60a8\u5206\u522b\u6838\u5b9e\u6bcf\u6761\u4fe1\u606f\u3002\u89e3\u8bfb\u548c\u672a\u6765\u5c55\u671b\u5747\u4e3a\u6bcf\u4f4d\u7814\u7a76\u4eba\u5458\u7684\u4e2a\u4eba\u89c2\u70b9\u3002.<\/em> <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t

\u8d8a\u5357\u836f\u54c1\u96f6\u552e\u884c\u4e1a\u8fd1\u5e74\u6765\u5feb\u901f\u589e\u957f\uff0c\u968f\u7740\u4eba\u4eec\u5bf9\u5065\u5eb7\u7684\u65e5\u76ca\u91cd\u89c6\u4ee5\u53ca\u533b\u7597\u652f\u51fa\u7684\u4e0d\u65ad\u589e\u52a0\uff0c\u8be5\u884c\u4e1a\u5c55\u73b0\u51fa\u5de8\u5927\u7684\u53d1\u5c55\u6f5c\u529b\u3002\u9664\u4f20\u7edf\u7684\u79c1\u4eba\u836f\u623f\u5916\uff0c\u8fde\u9501\u836f\u5e97\u5728\u6570\u91cf\u548c\u5f71\u54cd\u529b\u65b9\u9762\u5747\u6301\u7eed\u6269\u5f20\uff0c\u901a\u8fc7\u63d0\u4f9b\u66f4\u5e7f\u6cdb\u7684\u4ea7\u54c1\u9009\u62e9\u548c\u4fbf\u5229\u7684\u589e\u503c\u670d\u52a1\uff0c\u9010\u6b65\u5851\u9020\u6d88\u8d39\u8005\u884c\u4e3a\u3002.<\/p>\n

\u8d8a\u5357 <\/strong>\u836f\u54c1<\/strong> \u96f6\u552e\u5e02\u573a\u6982\u89c8<\/strong><\/h3>\n

The average per capita spending on pharmaceuticals is expected to rise significantly from VND 1.5 million in 2021 to VND 2.1 million by 2026 with CARG of 7%. However, this figure remains considerably lower than the global average. With a large population and a rapidly growing economy, Vietnam’s pharmaceutical market is seen as having substantial potential for future development. The southern region of Vietnam is expected to be the largest market in the country.<\/p>\n

Pharmaceutical expenditure per capita in Vietnam <\/strong><\/span><\/p>\n

\uff08\u5355\u4f4d\uff1a\u767e\u4e07\u8d8a\u5357\u76fe\uff09
\n\"Pharmaceutical<\/p>\n

\u6765\u6e90\uff1a WHO\u548cFitch Solutions<\/a><\/p>\n

\u622a\u81f32024\u5e743\u6708\uff0c\u5168\u56fd\u8fde\u9501\u836f\u5e97\u6570\u91cf\u8fbe\u52303,246\u5bb6\uff0c\u8fd9\u4e3b\u8981\u5f97\u76ca\u4e8eFPT Long Chau\u5728\u5168\u56fd\u8303\u56f4\u5185\u65b0\u589e\u8fd1600\u5bb6\u95e8\u5e97\u3002\u4e0e2019\u5e74\u76f8\u6bd4\uff0c\u8fde\u9501\u836f\u5e97\u6570\u91cf\u7ea6\u589e\u957f\u4e866\u500d\u3002\u4ece\u8fd0\u8425\u5730\u70b9\u6765\u770b\uff0c\u96f6\u552e\u95e8\u5e97\u4e3b\u8981\u96c6\u4e2d\u5728\u80e1\u5fd7\u660e\u5e02\u548c\u6cb3\u5185\uff0c\u4e14\u95e8\u5e97\u6570\u91cf\u8fdc\u9ad8\u4e8e\u5176\u4ed6\u5730\u533a\u3002\u6b64\u5916\uff0c\u5927\u578b\u8fde\u9501\u54c1\u724c\u503e\u5411\u4e8e\u5411\u5176\u4ed6\u7701\u4efd\u6269\u5f20\u95e8\u5e97\uff0c\u4ee5\u8986\u76d6\u8d8a\u5357\u5168\u5883\u3002.<\/p>\n

The rise of the pharmaceutical retail chain in Vietnam until March 2024 <\/strong>\uff08\u5355\u4f4d\uff1a\u5bb6\uff09 <\/strong><\/p>\n

\"The<\/p>\n

\u6765\u6e90\uff1aQ&Me\u548cB&Company\u6c47\u7f16<\/p>\n

\u8d8a\u5357\u836f\u54c1\u96f6\u552e\u5e02\u573a\u7684\u4e3b\u8981\u53c2\u4e0e\u8005<\/strong><\/h3>\n

\u836f\u54c1\u96f6\u552e\u8fde\u9501\u5e02\u573a\u75313\u4e2a\u672c\u571f\u54c1\u724c\u4e3b\u5bfc\uff0c\u5305\u62ecFPT Long Chau\uff081,614\u5bb6\u95e8\u5e97\uff09\u3001Pharmacity\uff08899\u5bb6\u95e8\u5e97\uff09\u548cAn Khang Pharmacy\uff08526\u5bb6\u95e8\u5e97\uff09\u3002\u603b\u4f53\u800c\u8a00\uff0c\u672c\u571f\u54c1\u724c\u4ee57\u4e2a\u54c1\u724c\u5360\u636e\u8fd1\u671f\u5e02\u573a\u4e3b\u5bfc\u5730\u4f4d\uff0c\u5176\u4f59\u54c1\u724c\u5305\u62ec\u4e00\u5bb6\u65e5\u672c\u8fde\u9501\u54c1\u724c\uff08Matsumoto Kiyoshi\uff09\u548c\u4e00\u5bb6\u65b0\u52a0\u5761\u8fde\u9501\u54c1\u724c\uff08Guardian\uff09\u3002.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u59d3\u540d<\/strong><\/td>\n\u80e1\u5fd7\u660e\u5e02<\/strong><\/td>\n\u6cb3\u5185<\/strong><\/td>\n\u5176\u4ed6\u7684<\/strong><\/td>\n\u5168\u90e8\u7684<\/strong><\/td>\n<\/tr>\n
FPT\u9f99\u6d32<\/td>\n280<\/td>\n180<\/td>\n1,154<\/td>\n1,614<\/td>\n<\/tr>\n
\u836f\u623f<\/td>\n396<\/td>\n106<\/td>\n397<\/td>\n899<\/td>\n<\/tr>\n
\u5b89\u5eb7\u836f\u623f<\/td>\n149<\/td>\n27<\/td>\n350<\/td>\n526<\/td>\n<\/tr>\n
Guardian<\/td>\n83<\/td>\n13<\/td>\n8<\/td>\n104<\/td>\n<\/tr>\n
Medicare<\/td>\n10<\/td>\n0<\/td>\n59<\/td>\n69<\/td>\n<\/tr>\n
\u6cd5\u8bfa\u836f\u623f<\/td>\n12<\/td>\n0<\/td>\n3<\/td>\n15<\/td>\n<\/tr>\n
Matsumoto Kiyoshi<\/td>\n6<\/td>\n2<\/td>\n0<\/td>\n8<\/td>\n<\/tr>\n
ECO pharma<\/td>\n7<\/td>\n0<\/td>\n0<\/td>\n7<\/td>\n<\/tr>\n
Omi Pharma<\/td>\n0<\/td>\n4<\/td>\n0<\/td>\n4<\/td>\n<\/tr>\n
\u5168\u90e8\u7684<\/strong><\/td>\n943<\/strong><\/td>\n332<\/strong><\/td>\n1,971<\/strong><\/td>\n3,246<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\u6765\u6e90\uff1aQ&Me\u548cB&Company\u6c47\u7f16<\/p>\n

\u4e0d\u8fc7\uff0c\u5404\u7c7b\u8fde\u9501\u836f\u5e97\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u7c7b\u578b\u5b58\u5728\u5dee\u5f02\u3002\u8d8a\u5357\u96f6\u552e\u8fde\u9501\u54c1\u724c\u9500\u552e\u7684\u4ea7\u54c1\u8303\u56f4\u5e7f\u6cdb\uff0c\u5305\u62ec\u836f\u54c1\uff08\u975e\u5904\u65b9\u836f\u548c\u5904\u65b9\u836f\uff09\u3001\u81b3\u98df\u8865\u5145\u5242\u3001\u5316\u5986\u54c1\u4ee5\u53ca\u5bb6\u7528\u533b\u7597\u8bbe\u5907\uff1b\u800c\u5916\u56fd\u96f6\u552e\u8fde\u9501\u54c1\u724c\u5219\u4ee5\u63d0\u4f9b\u591a\u6837\u5316\u7684\u81b3\u98df\u8865\u5145\u5242\u548c\u5316\u5986\u54c1\u800c\u95fb\u540d\u3002.<\/p>\n

Matsumoto Kiyoshi<\/strong><\/p>\n

\"Matsumoto<\/p>\n

\u6765\u6e90\uff1a \u8d8a\u5357\u7ecf\u6d4e<\/a><\/p>\n

Matsumoto Kiyoshi\u662f\u65e5\u672c\u9886\u5148\u7684\u836f\u54c1\u548c\u5316\u5986\u54c1\u4e13\u4e1a\u96f6\u552e\u8fde\u9501\u54c1\u724c\uff0c\u4e8e1932\u5e74\u5728\u5343\u53f6\u4ee5Matsumoto Yakuho\u4e4b\u540d\u521b\u7acb\u3002\u5728\u8d8a\u5357\uff0cMatsukiyo\u4e0eLotus Food Group\uff08Hoa Sen Food Processing Joint Stock Company\uff09\u7b7e\u7f72\u5408\u8d44\u534f\u8bae\uff0c\u6210\u7acbMatsukiyo Vietnam\uff0c\u5e76\u4e8e2020\u5e74\u5f00\u8bbe\u9996\u5bb6\u95e8\u5e97\u3002Matsumoto Kiyoshi\u4e13\u6ce8\u4e8e\u7ecf\u9500\u6e90\u81ea\u65e5\u672c\u7684\u7f8e\u5bb9\u62a4\u7406\u4ea7\u54c1\u548c\u81b3\u98df\u8865\u5145\u5242\u3002Matsumoto\u7ecf\u9500\u7684\u77e5\u540d\u54c1\u724c\u5305\u62ecArgelan\u3001Recipeo\u3001The Retinotime\u548cSpirulina\u3002\u6240\u6709\u95e8\u5e97\u5747\u4f4d\u4e8e\u5927\u578b\u8d2d\u7269\u4e2d\u5fc3\u3002\u5728\u9500\u552e\u65b9\u5f0f\u65b9\u9762\uff0cMatsumoto Kiyoshi\u540c\u65f6\u63d0\u4f9b\u95e8\u5e97\u9500\u552e\uff0c\u5e76\u901a\u8fc7\u7535\u5b50\u5546\u52a1\u5e73\u53f0Shopee\u548cLazada\u5f00\u5c55\u7ebf\u4e0a\u9500\u552e\u3002.<\/p>\n

Omi Pharma (Ominext Group)<\/strong><\/p>\n

\"Omi<\/p>\n

\u6765\u6e90\uff1a Omi Pharma\u7f51\u7ad9<\/a><\/p>\n

Omi Pharma\u662fOminext Group\u65d7\u4e0b\u6210\u5458\u4f01\u4e1a\u3002Ominext Group\u662f\u4e00\u5bb6\u8d8a\u5357\u79d1\u6280\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u9762\u5411\u65e5\u672c\u5e02\u573a\u63d0\u4f9b\u533b\u7597\u4fdd\u5065\u548c\u533b\u7597\u4fe1\u606f\u670d\u52a1\u3002\u51ed\u501f15\u5e74\u7684\u7ecf\u9a8c\u4ee5\u53ca\u9488\u5bf9\u65e5\u672c\u8fd9\u7c7b\u9ad8\u8981\u6c42\u5e02\u573a\u7684\u6df1\u539a\u533b\u7597\u4fdd\u5065\u4e13\u4e1a\u77e5\u8bc6\uff0cOmi Pharma\u4e8e2019\u5e74\u63a8\u51fa\u4e86\u65e5\u5f0f\u98ce\u683c\u7684\u836f\u623f\u8fde\u9501\u54c1\u724c\u3002Omi Pharma\u7ecf\u9500\u6e90\u81ea\u65e5\u672c\u7684\u4ea7\u54c1\uff0c\u5305\u62ec\u529f\u80fd\u6027\u98df\u54c1\u3001\u4fdd\u5065\u98df\u54c1\u3001\u5a74\u5e7c\u513f\u4ea7\u54c1\u7b49\uff0c\u6db5\u76d6DHS\u3001Unicharm\u3001Hatomugi\u3001Tanaphar\u3001Elaphe\u3001Yao City\u3001PH Japan\u3001DEVE\u3001PHARMAACT\u3001SELECT\u3001KOS\u00c9\u548cPigeon\u7b49\u591a\u4e2a\u54c1\u724c\u3002\u516c\u53f8\u5c06\u6bcf\u5bb6\u836f\u623f\u5b9a\u4f4d\u4e3a\u5fae\u578b\u533b\u7597\u4fdd\u5065\u7ad9\uff0c\u5e76\u91c7\u7528\u4fbf\u5229\u5e97\u5f0f\u8bbe\u8ba1\uff0c\u63d0\u4f9b\u591a\u79cd\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4f8b\u5982\u5065\u5eb7\u6d4b\u91cf\u5de5\u5177\u3001\u5065\u5eb7\u68c0\u67e5\u3001\u9884\u9632\u6027\u5065\u5eb7\u4fe1\u606f\u548c\u54a8\u8be2\u670d\u52a1\u3002\u5728\u95e8\u5e97\u5e03\u5c40\u65b9\u9762\uff0cOmi Pharma\u5728\u6cb3\u5185\u8bbe\u67094\u5bb6\u95e8\u5e97\uff0c\u5176\u4e2d3\u5bb6\u4f4d\u4e8e\u8d2d\u7269\u4e2d\u5fc3\u3002\u9500\u552e\u65b9\u5f0f\u65b9\u9762\uff0cOmi Pharma\u540c\u65f6\u63d0\u4f9b\u5230\u5e97\u8d2d\u4e70\u548c\u7ebf\u4e0a\u8d2d\u7269\uff0c\u6d88\u8d39\u8005\u53ef\u901a\u8fc7\u5176\u7f51\u7ad9\u6216OmiCare\u5e94\u7528\u7a0b\u5e8f\u8d2d\u4e70\u3002.<\/p>\n

\u836f\u54c1\u96f6\u552e\u8fde\u9501\u5174\u8d77\u540e\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u53d8\u5316<\/strong><\/h3>\n

\u4e0e\u9009\u62e9\u79c1\u4eba\u836f\u623f\u76f8\u6bd4\uff0c\u5927\u57ce\u5e02\u6d88\u8d39\u8005\u66f4\u503e\u5411\u4e8e\u524d\u5f80\u8fde\u9501\u836f\u623f\uff0c\u8fd9\u4e3b\u8981\u5f97\u76ca\u4e8e\u5176\u8d28\u91cf\u4fdd\u969c\u4ee5\u53ca\u4e30\u5bcc\u7684\u836f\u54c1\u9009\u62e9\u3002.<\/p>\n

\u6b64\u5916\uff0c\u836f\u54c1\u96f6\u552e\u8fde\u9501\u4f01\u4e1a\u901a\u8fc7\u7f51\u7ad9\u6216 Zalo \u7b49\u793e\u4ea4\u7f51\u7edc\u670d\u52a1\u63d0\u4f9b\u5ba2\u6237\u670d\u52a1\uff0c\u4e3a\u6d88\u8d39\u8005\u5728\u5bfb\u6c42\u54a8\u8be2\u3001\u83b7\u53d6\u5904\u65b9\u6216\u8d2d\u4e70\u836f\u54c1\u65f6\u5e26\u6765\u4e86\u66f4\u5927\u7684\u4fbf\u5229\u3002.<\/p>\n

\u5728\u7ebf\u8d2d\u4e70\u662f\u533a\u5206\u79c1\u4eba\u836f\u623f\u4e0e\u836f\u54c1\u96f6\u552e\u8fde\u9501\u4f01\u4e1a\u7684\u53e6\u4e00\u9879\u6f5c\u529b\u4f18\u52bf\u3002\u6d88\u8d39\u8005\u53ef\u80fd\u9700\u8981\u4eb2\u81ea\u524d\u5f80\u79c1\u4eba\u836f\u623f\uff0c\u800c\u901a\u8fc7\u836f\u54c1\u96f6\u552e\u8fde\u9501\u4f01\u4e1a\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u7f51\u7ad9\u6216\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4e0a\u4e0b\u5355\uff0c\u751a\u81f3\u53ef\u4ee5\u5c06\u5904\u65b9\u4e0a\u4f20\u81f3\u7f51\u7ad9\uff0c\u4ee5\u67e5\u8be2\u76f8\u5173\u54c1\u724c\u662f\u5426\u6709\u5176\u6240\u9700\u836f\u54c1\u3002.<\/p>\n

\u8d8a\u5357\u79c1\u4eba\u836f\u623f\u793a\u4f8b<\/strong><\/p>\n

\"Private<\/p>\n

\u6765\u6e90: Suc Khoe va Doi Song<\/a><\/p>\n

As consumers’ increased focus on health, leading to a shift from reactive healthcare to proactive prevention as a way to safeguard their health. As a result, when purchasing pharmaceuticals, consumers are not only seeking medications for illness treatment but are also proactively looking for functional foods and supplements to enhance and maintain their well-being.<\/p>\n

\u6311\u6218<\/strong> \u8d8a\u5357\u836f\u54c1\u96f6\u552e\u8fde\u9501\u4f01\u4e1a<\/strong><\/h3>\n

Despite the continuous growth in the number stores of pharmaceutical retail chain, Vietnam’s pharmaceutical retail market is still largely dominated by private pharmacies or drug counters, both in urban and rural areas. According to a report by Vietdata<\/a> \uff082022 \u5e74\uff09\u53d1\u5e03\u7684\u62a5\u544a\uff0c\u836f\u54c1\u96f6\u552e\u8fde\u9501\u4f01\u4e1a\u7684\u95e8\u5e97\u6570\u91cf\u4ec5\u5360\u903e 60,000 \u5bb6\u79c1\u4eba\u836f\u623f\u7684 3-5%\u3002.<\/p>\n

\u53e6\u4e00\u9879\u6311\u6218\u662f\uff0c\u968f\u7740\u95e8\u5e97\u6570\u91cf\u4e0d\u65ad\u589e\u52a0\uff0c\u836f\u54c1\u96f6\u552e\u8fde\u9501\u4f01\u4e1a\u4e4b\u95f4\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u3002\u5728\u5e02\u573a\u538b\u529b\u4e0b\uff0c\u90e8\u5206\u54c1\u724c\uff0c\u4f8b\u5982 An Khang Pharmacy\uff08\u7531 MWG \u6301\u6709\uff09\uff0c\u8ba1\u5212\u4e8e 2024 \u5e74\u5173\u95ed\u5176\u8fde\u9501\u4f53\u7cfb\u5185\u7ea6 200 \u5bb6\u836f\u623f\uff08\u4ee5\u4e13\u6ce8\u4e8e\u63d0\u5347\u76c8\u5229\u80fd\u529b\u5e76\u4f18\u5316\u8fd0\u8425\u6210\u672c \uff08The Leaders\uff0c2023\uff09<\/a>.<\/p>\n

\u6b64\u5916\uff0c\u5916\u56fd\u4f01\u4e1a\u5728\u836f\u54c1\u5206\u9500\u65b9\u9762\u4ecd\u53d7\u5230\u9650\u5236\u3002\u6839\u636e\u7b2c 34\/2013\/TT-BCT \u53f7\u901a\u544a\uff0c\u5916\u5546\u6295\u8d44\u836f\u54c1\u4f01\u4e1a\u83b7\u51c6\u8fdb\u53e3\u836f\u54c1\uff0c\u4f46\u5728\u8d8a\u5357\u4e0d\u4eab\u6709\u5206\u9500\u6743\uff1b\u5176\u5728\u8d8a\u5357\u5883\u5185\u751f\u4ea7\u7684\u836f\u54c1\u9664\u5916\uff0c\u8be5\u89c4\u5b9a\u540c\u6837\u9002\u7528\u4e8e\u836f\u54c1\u4f01\u4e1a\u3002\u8fd9\u5bf9\u5728\u8d8a\u5357\u836f\u54c1\u5e02\u573a\u8fd0\u8425\u7684\u5916\u56fd\u4f01\u4e1a\u6784\u6210\u4e86\u91cd\u5927\u969c\u788d\uff0c\u4e5f\u89e3\u91ca\u4e86\u4e3a\u4f55\u5728\u8d8a\u5357\u8fd0\u8425\u7684\u5916\u56fd\u836f\u54c1\u96f6\u552e\u8fde\u9501\u4f01\u4e1a\u4ec5\u5206\u9500\u5316\u5986\u54c1\u548c\u81b3\u98df\u8865\u5145\u5242\u3002.<\/p>\n

\u5546\u4e1a\u6d1e\u5bdf<\/strong><\/h3>\n

\u5728\u836f\u54c1\u65b9\u9762\uff0c\u786e\u4fdd\u8d28\u91cf\u63a7\u5236\u5e76\u9a8c\u8bc1\u4ea7\u54c1\u771f\u4f2a\u662f\u96f6\u552e\u5546\u548c\u6d88\u8d39\u8005\u91cd\u70b9\u5173\u6ce8\u7684\u95ee\u9898\u3002\u836f\u54c1\u884c\u4e1a\u5177\u6709\u8f83\u9ad8\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002\u4e00\u65e6\u5ba2\u6237\u4e60\u60ef\u4e8e\u5728\u67d0\u5bb6\u836f\u623f\u8fde\u9501\u4f01\u4e1a\u8d2d\u4e70\u836f\u54c1\uff0c\u53ea\u8981\u4ea7\u54c1\u8d28\u91cf\u548c\u670d\u52a1\u4fdd\u6301\u826f\u597d\uff0c\u4ed6\u4eec\u901a\u5e38\u4f1a\u7ee7\u7eed\u5728\u8be5\u8fde\u9501\u4f01\u4e1a\u8d2d\u4e70\u3002\u5173\u952e\u95ee\u9898\u5728\u4e8e\u4ea7\u54c1\u4f9b\u5e94\u662f\u5426\u80fd\u591f\u5728\u54c1\u7c7b\u3001\u8d28\u91cf\u548c\u6570\u91cf\u65b9\u9762\u4fdd\u6301\u53ef\u9760\u3002.<\/p>\n

Additionally, the pharmaceutical retail market in Vietnam is currently highly competitive, with numerous players both domestic and international. Among the pharmaceutical retail chains, the top three largest are all Vietnamese. To remain competitive, retailers must differentiate between product value and service. It’s not just a competition over products, but also a battle of scale.<\/p>\n

The number of stores and brand recognition also play a significant role in influencing customers’ decisions on where to purchase pharmaceuticals. Currently, there is a growing demand for Japanese healthcare products, dietary supplements, and cosmeceuticals, which are widely available in many retail pharmacies. Major cities such as Hanoi and Ho Chi Minh City represent significant opportunities due to their large populations and high consumer spending power.<\/p>\n

\u9274\u4e8e\u7ade\u4e89\u6fc0\u70c8\u4e14\u672c\u571f\u96f6\u552e\u8fde\u9501\u4f01\u4e1a\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u65e5\u672c\u4f01\u4e1a\u5e94\u8003\u8651\u4e0e\u6210\u719f\u7684\u836f\u623f\u8fde\u9501\u4f01\u4e1a\u5408\u4f5c\uff0c\u4ee5\u8fdb\u5165\u8d8a\u5357\u836f\u54c1\u96f6\u552e\u5e02\u573a\u3002\u501f\u52a9\u8fd9\u4e9b\u672c\u571f\u8fde\u9501\u4f01\u4e1a\u7684\u5e7f\u6cdb\u7f51\u7edc\uff0c\u65e5\u672c\u4f01\u4e1a\u53ef\u4ee5\u6709\u6548\u6e17\u900f\u5e02\u573a\u5e76\u89e6\u8fbe\u5e7f\u6cdb\u7684\u5ba2\u6237\u7fa4\u4f53\u3002\u8fd9\u4e00\u7b56\u7565\u4e0d\u4ec5\u80fd\u591f\u63d0\u5347\u5e02\u573a\u5f71\u54cd\u529b\uff0c\u8fd8\u53ef\u4ee5\u5229\u7528\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u73b0\u6709\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u5206\u9500\u6e20\u9053\u3002.<\/p>\n

\u7ed3\u8bba<\/strong><\/h3>\n

In summary, Vietnam presents a promising pharmaceutical market, with increasing health expenditure over time. While most pharmacies are still privately owned, the network of chain retail stores is growing and gaining consumer acceptance due to their assurance of product quality and superior customer service. For Japanese companies interested in this market, it would be advantageous to consider partnerships with major pharmacy chains. Leveraging these chains’ extensive networks and enhancing service offerings, such as online consultations and customer support, can help build consumer loyalty in this highly competitive market.<\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n
B&\u516c\u53f8.<\/strong><\/p>\n

\u81ea2008\u5e74\u4ee5\u6765\uff0c\u6211\u4eec\u662f\u9996\u5bb6\u4e13\u6ce8\u4e8e\u8d8a\u5357\u5e02\u573a\u8c03\u7814\u7684\u65e5\u672c\u516c\u53f8\u3002\u6211\u4eec\u63d0\u4f9b\u5e7f\u6cdb\u7684\u670d\u52a1\uff0c\u5305\u62ec\u884c\u4e1a\u62a5\u544a\u3001\u884c\u4e1a\u8bbf\u8c08\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u548c\u5546\u4e1a\u914d\u5bf9\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd1\u671f\u8fd8\u5efa\u7acb\u4e86\u4e00\u4e2a\u5305\u542b\u8d85\u8fc790\u4e07\u5bb6\u8d8a\u5357\u4f01\u4e1a\u7684\u6570\u636e\u5e93\uff0c\u53ef\u7528\u4e8e\u5bfb\u627e\u5408\u4f5c\u4f19\u4f34\u548c\u5206\u6790\u5e02\u573a\u3002.<\/p>\n

\u5982\u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\u9605\u8bfb\u5176\u4ed6\u6587\u7ae0<\/em><\/strong><\/a><\/h3>\n

 <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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