{"id":9276,"date":"2020-04-15T10:00:34","date_gmt":"2020-04-15T03:00:34","guid":{"rendered":"http:\/\/b-company.jp\/?p=9276"},"modified":"2024-06-24T10:48:18","modified_gmt":"2024-06-24T03:48:18","slug":"the-rapid-development-of-vietnams-functional-food-market","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-rapid-development-of-vietnams-functional-food-market\/","title":{"rendered":"S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam"},"content":{"rendered":"<h3 id=\"h-market-overview\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t. Theo b\u00e1o c\u00e1o c\u00f4ng b\u1ed1 n\u0103m 2019 c\u1ee7a Grand View Research, quy m\u00f4 to\u00e0n c\u1ea7u tr\u1ecb gi\u00e1 161,49 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2018. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 275,77 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2025 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd m\u1edf r\u1ed9ng \u1edf t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 7,9% trong giai \u0111o\u1ea1n d\u1ef1 b\u00e1o. T\u1ea1i \u0110\u00f4ng Nam \u00c1, k\u1ec3 t\u1eeb n\u0103m 2011, th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, tr\u1ecb gi\u00e1 17,4 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2016 v\u00e0 d\u1ef1 b\u00e1o CAGR l\u00e0 9% trong giai \u0111o\u1ea1n 2015 - 2020 (LEK Research &amp; Analysis, 2018). Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam tr\u1ecb gi\u00e1 1.792 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2015, \u0111\u1ee9ng th\u1ee9 3 trong s\u1ed1 c\u00e1c n\u01b0\u1edbc ASEAN. Tuy nhi\u00ean, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1eeb n\u0103m 2015-2020 l\u00e0 cao nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-20.png\" alt=\"\" class=\"wp-image-9277\" width=\"572\" height=\"283\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p>T\u1eeb n\u0103m 1999, c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1eeb c\u00e1c n\u01b0\u1edbc kh\u00e1c b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u1eadp kh\u1ea9u ch\u00ednh th\u1ee9c v\u00e0o Vi\u1ec7t Nam. \u0110\u1ed3ng th\u1eddi, do ngu\u1ed3n nguy\u00ean li\u1ec7u d\u1ed3i d\u00e0o, c\u00f9ng v\u1edbi n\u1ec1n y h\u1ecdc c\u1ed5 truy\u1ec1n l\u00e2u \u0111\u1eddi v\u00e0 s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc b\u1eaft \u0111\u1ea7u tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-21.png\" alt=\"\" class=\"wp-image-9278\" width=\"404\" height=\"201\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-22.png\" alt=\"\" class=\"wp-image-9279\" width=\"648\" height=\"285\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p>N\u0103m 2000, th\u1ecb tr\u01b0\u1eddng ch\u1ec9 c\u00f3 13 c\u00f4ng ty v\u00e0 63 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 h\u00e0ng nh\u1eadp kh\u1ea9u. S\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p kinh doanh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u0103ng \u0111\u00e1ng k\u1ec3 l\u00ean h\u01a1n 4.000 v\u00e0o n\u0103m 2017, v\u1edbi 836 nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc, s\u1ea3n xu\u1ea5t kho\u1ea3ng 60% s\u1ea3n ph\u1ea9m b\u00e1n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u kh\u00f4ng c\u00f2n gi\u1eef v\u1ecb tr\u00ed th\u1ed1ng l\u0129nh nh\u01b0ng v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng cao trong quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (kho\u1ea3ng 40%).<\/p>\n\n\n\n<p>Gi\u00e1 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 cao so v\u1edbi c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c. M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng khi\u1ebfn gi\u00e1 cao nh\u01b0 v\u1eady l\u00e0 m\u1ee9c thu\u1ebf nh\u1eadp kh\u1ea9u nguy\u00ean li\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng l\u00e0 30% (Th\u00f4ng t\u01b0 1140\/TCHQ-TXNK).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 id=\"h-consumers-behaviors\">H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n<p>C\u00f9ng v\u1edbi s\u1ef1 gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p, c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u1ee7a Vi\u1ec7t Nam c\u0169ng m\u1edf r\u1ed9ng. Theo b\u00e1o c\u00e1o do The Conference Board Global Consumer Confidence v\u00e0 Nielsen c\u00f4ng b\u1ed1 n\u0103m 2019, m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam l\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. N\u0103m 1995, chi ti\u00eau cho ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi t\u1ea1i Vi\u1ec7t Nam ch\u1ec9 l\u00e0 20 USD v\u00e0 thu\u1ed9c nh\u00f3m th\u1ea5p nh\u1ea5t \u0110\u00f4ng Nam \u00c1. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y \u0111\u00e3 \u0111\u1ea1t 168,99 USD v\u00e0o n\u0103m 2016, v\u01b0\u1ee3t qua Indonesia, Philippines, Myanmar (Ng\u00e2n h\u00e0ng Th\u1ebf gi\u1edbi). Kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u1ec1u coi vi\u1ec7c \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ec3 ch\u1ea5t. M\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng nhi\u1ec1u lo\u1ea1i th\u1ef1c ph\u1ea9m trong b\u1eefa \u0103n h\u00e0ng ng\u00e0y \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 nh\u1eadn th\u1ee9c cao v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng nhi\u1ec1u h\u01a1n. Theo Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam, n\u0103m 2005, c\u00f3 kho\u1ea3ng 1 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t Nam t\u1ea1i 23 t\u1ec9nh th\u00e0nh (chi\u1ebfm 1,1% d\u00e2n s\u1ed1) s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, trong khi n\u0103m 2010, c\u00f3 5,7 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t Nam t\u1ea1i 63 t\u1ec9nh th\u00e0nh (chi\u1ebfm 6,6% d\u00e2n s\u1ed1) s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. Theo C\u1ee5c An to\u00e0n th\u1ef1c ph\u1ea9m, n\u0103m 2011, c\u00f3 43% ng\u01b0\u1eddi l\u1edbn t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 63% ng\u01b0\u1eddi l\u1edbn t\u1ea1i H\u00e0 N\u1ed9i s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<p>V\u00e0o th\u00e1ng 2 n\u0103m 2019, B&amp;Company \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn v\u1ec1 t\u00ecnh h\u00ecnh ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam. Trong s\u1ed1 364 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 18-39 tr\u00ean to\u00e0n qu\u1ed1c, c\u00f3 67% c\u00f3 kinh nghi\u1ec7m mua s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng trong 12 th\u00e1ng qua (93% mua cho b\u1ea3n th\u00e2n v\u00e0 76% mua cho ng\u01b0\u1eddi l\u1edbn tu\u1ed5i trong gia \u0111\u00ecnh). Trong s\u1ed1 243 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e3 mua th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng trong 12 th\u00e1ng qua, c\u00f3 50% mua c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp 15 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng, c\u00f3 45% \u0111\u00e3 chi h\u01a1n 5 tri\u1ec7u \u0111\u1ed3ng cho th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. Ba y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t m\u00e0 ng\u01b0\u1eddi mua c\u00e2n nh\u1eafc khi mua s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng bao g\u1ed3m: (1) Ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9, (2) Ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng, (3) An to\u00e0n khi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-23.png\" alt=\"\" class=\"wp-image-9280\" width=\"537\" height=\"339\" data-no-auto-translation=\"\"\/><figcaption><br><em>Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u00f3 ch\u1ee9c n\u0103ng t\u0103ng c\u01b0\u1eddng th\u1ec3 ch\u1ea5t l\u00e0 lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-24.png\" alt=\"\" class=\"wp-image-9281\" width=\"628\" height=\"320\" data-no-auto-translation=\"\"\/><figcaption><br><em>\u2013 Khi tu\u1ed5i t\u00e1c c\u00e0ng cao, con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng mua nhi\u1ec1u lo\u1ea1i th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh. <br>\u2013 Ng\u01b0\u1eddi tr\u1ebb mua \u00edt lo\u1ea1i th\u1ef1c ph\u1ea9m b\u1ed5 sung h\u01a1n<br>\u2013 \u0110\u00e0n \u00f4ng mua nhi\u1ec1u lo\u1ea1i th\u1ef1c ph\u1ea9m b\u1ed5 sung \u0111\u1ec3 gi\u00fap gi\u1ea3m c\u0103ng th\u1eb3ng, gi\u1ea3m cholesterol v\u00e0 ki\u1ec3m so\u00e1t huy\u1ebft \u00e1p trong khi ph\u1ee5 n\u1eef mua nhi\u1ec1u s\u1ea3n ph\u1ea9m ch\u1ed1ng l\u00e3o h\u00f3a v\u00e0 l\u00e0m \u0111\u1eb9p h\u01a1n.<br>\u2013 Ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp cao mua nhi\u1ec1u th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng h\u01a1n ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp th\u1ea5p.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 id=\"h-distribution-channels\">K\u00eanh ph\u00e2n ph\u1ed1i<\/h3>\n\n\n\n<p>C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m:<\/p>\n\n\n\n<ol><li>Hi\u1ec7u thu\u1ed1c (bao g\u1ed3m c\u00e1c c\u1eeda h\u00e0ng gia d\u1ee5ng v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng nh\u01b0 Long Ch\u00e2u, VinFa, Pharmacity, v.v.)<\/li><li>Nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p (V\u00ed d\u1ee5: Medicare, Watson, Guardian, v.v.)<\/li><li>Si\u00eau th\u1ecb<\/li><li>C\u1eeda h\u00e0ng \u0111\u1eb7c s\u1ea3n<\/li><li>C\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/li><li>MLM (Ti\u1ebfp th\u1ecb \u0111a c\u1ea5p): Herbal Life, Unicity, v.v.<\/li><li>H\u00e0ng x\u00e1ch tay (h\u00e0ng nh\u1eadp kh\u1ea9u \u0111\u01b0\u1ee3c mang trong h\u00e0nh l\u00fd x\u00e1ch tay)<\/li><li>Nh\u1eefng ngu\u1ed3n kh\u00e1c (bao g\u1ed3m th\u00f4ng qua gi\u1edbi thi\u1ec7u c\u1ee7a b\u00e1c s\u0129, ph\u00f2ng kh\u00e1m, b\u1ec7nh vi\u1ec7n; HO\u1eb6C trung t\u00e2m th\u1ec3 d\u1ee5c \u2013 \u0111\u1ec3 bi\u1ebft s\u1ea3n ph\u1ea9m \u0103n ki\u00eang, v.v.)<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-25.png\" alt=\"\" class=\"wp-image-9282\" width=\"537\" height=\"275\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p>Kh\u1ea3o s\u00e1t c\u1ee7a B&amp;Company cho th\u1ea5y h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn hi\u1ec7u thu\u1ed1c khi mu\u1ed1n mua th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng (67%). C\u00e1c k\u00eanh kh\u00e1c nh\u01b0 h\u00e0ng x\u00e1ch tay v\u00e0 c\u1eeda h\u00e0ng \u0111\u1eb7c s\u1ea3n \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb \u01b0a chu\u1ed9ng.<\/p>\n\n\n\n<p>Kh\u1ea3o s\u00e1t c\u1ee7a ch\u00fang t\u00f4i c\u0169ng cho th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1eeb Nh\u1eadt B\u1ea3n, Hoa K\u1ef3 v\u00e0 H\u00e0n Qu\u1ed1c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u01b0a chu\u1ed9ng nh\u1ea5t. C\u00e1c s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc c\u0169ng r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 id=\"h-government-regulations\">Quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7<\/h3>\n\n\n\n<p>Qu\u1ea3n l\u00fd: C\u1ee5c An to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m \u2013 B\u1ed9 Y t\u1ebf Vi\u1ec7t Nam l\u00e0 c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n qu\u1ea3n l\u00fd th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<p>\u0110\u1ecbnh ngh\u0129a: B\u1ed9 Y t\u1ebf Vi\u1ec7t Nam \u0111\u1ecbnh ngh\u0129a th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng l\u00e0 lo\u1ea1i th\u1ef1c ph\u1ea9m d\u00f9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u1ee9c n\u0103ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn trong c\u01a1 th\u1ec3 con ng\u01b0\u1eddi, c\u00f3 t\u00e1c d\u1ee5ng dinh d\u01b0\u1ee1ng, t\u1ea1o tr\u1ea1ng th\u00e1i c\u01a1 th\u1ec3 d\u1ec5 ch\u1ecbu, t\u0103ng s\u1ee9c \u0111\u1ec1 kh\u00e1ng v\u00e0 gi\u1ea3m nguy c\u01a1 m\u1eafc b\u1ec7nh. T\u00f9y theo c\u00f4ng th\u1ee9c, h\u00e0m l\u01b0\u1ee3ng dinh d\u01b0\u1ee1ng v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u00f2n c\u00f3 c\u00e1c t\u00ean g\u1ecdi kh\u00e1c: th\u1ef1c ph\u1ea9m b\u1ed5 sung vi ch\u1ea5t dinh d\u01b0\u1ee1ng, th\u1ef1c ph\u1ea9m b\u1ed5 sung, th\u1ef1c ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe, s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng y h\u1ecdc.<\/p>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i: Theo Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam, c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng nh\u01b0 sau:<\/p>\n\n\n\n<ol><li>Ph\u00e2n lo\u1ea1i theo ph\u01b0\u01a1ng ph\u00e1p ch\u1ebf bi\u1ebfn: bao g\u1ed3m 4 nh\u00f3m nh\u1ecf:<ul><li>B\u1ed5 sung vitamin (vitamin C, E,\u2026)<\/li><\/ul><ul><li>B\u1ed5 sung kho\u00e1ng ch\u1ea5t (canxi, magie, k\u1ebdm, s\u1eaft)<\/li><\/ul><ul><li>Th\u1ef1c ph\u1ea9m b\u1ed5 sung ho\u1ea1t t\u00ednh sinh h\u1ecdc (DHA, EPA)<\/li><\/ul><ul><li>T\u1eeb th\u1ea3o d\u01b0\u1ee3c (n\u1ea5m linh chi, nh\u00e2n s\u00e2m,\u2026)<\/li><\/ul><\/li><li>Ph\u00e2n lo\u1ea1i theo h\u00ecnh th\u1ee9c s\u1ea3n ph\u1ea9m<ul><li>D\u01b0\u1edbi d\u1ea1ng Thu\u1ed1c (vi\u00ean n\u00e9n, n\u01b0\u1edbc, b\u1ed9t, tr\u00e0, r\u01b0\u1ee3u, th\u1ef1c ph\u1ea9m \u0111\u1eb7c bi\u1ec7t, v.v.)<\/li><\/ul><ul><li>D\u01b0\u1edbi d\u1ea1ng Th\u1ee9c \u0103n (ch\u00e1o, th\u1ee9c \u0103n dinh d\u01b0\u1ee1ng, s\u00fap, v.v.)<\/li><\/ul><\/li><li>Ph\u00e2n lo\u1ea1i theo ch\u1ee9c n\u0103ng: bao g\u1ed3m 26 nh\u00f3m nh\u1ecf. V\u00ed d\u1ee5 bao g\u1ed3m:<ul><li>Ch\u1ed1ng l\u00e3o h\u00f3a<\/li><\/ul><ul><li>Ti\u00eau h\u00f3a<\/li><\/ul><ul><li>Gi\u1ea3m huy\u1ebft \u00e1p<\/li><\/ul><ul><li>T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng mi\u1ec5n d\u1ecbch<\/li><\/ul><ul><li>H\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh (ung th\u01b0, g\u00fat,...)<\/li><\/ul><ul><li>V\u00e2n v\u00e2n.<\/li><\/ul><\/li><\/ol>\n\n\n\n<p>Khung ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>KH\u00d4NG<\/td><td>Quy \u0111\u1ecbnh<\/td><td>\u0110i\u1ec3m n\u1ed5i b\u1eadt ch\u00ednh<\/td><\/tr><tr><td>1<\/td><td>Th\u00f4ng t\u01b0 08\/2004\/TT-BYT<\/td><td>C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng cho ng\u00e0nh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam. C\u00f4ng c\u1ee5 n\u00e0y quy \u0111\u1ecbnh:<br>\u2013 \u0110i\u1ec1u ki\u1ec7n x\u00e1c \u0111\u1ecbnh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 y\u00eau c\u1ea7u c\u00f4ng b\u1ed1 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u01b0a ra l\u01b0u th\u00f4ng.<br>\u2013 Qu\u1ea3n l\u00fd th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n.<\/td><\/tr><tr><td>2<\/td><td>Quy \u0111\u1ecbnh v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m n\u0103m 2010<\/td><td>\u2013 \u0110\u1ecbnh ngh\u0129a ch\u00ednh th\u1ee9c v\u1ec1 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<br>\u2013 \u0110i\u1ec1u ki\u1ec7n \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 ghi nh\u00e3n<br>y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/td><\/tr><tr><td>3<\/td><td>Ngh\u1ecb \u0111\u1ecbnh 38\/2012\/N\u0110-CP<\/td><td>Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c \u0110i\u1ec1u li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng theo Quy \u0111\u1ecbnh an to\u00e0n th\u1ef1c ph\u1ea9m n\u0103m 2010.<\/td><\/tr><tr><td>4<\/td><td>Th\u00f4ng t\u01b0 15\/2012\/TT-BYT<\/td><td>Cung c\u1ea5p \u0111i\u1ec1u ki\u1ec7n b\u1ea3o \u0111\u1ea3m an to\u00e0n th\u1ef1c ph\u1ea9m (bao g\u1ed3m c\u1ea3 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng) cho c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t, kinh doanh th\u1ef1c ph\u1ea9m.<\/td><\/tr><tr><td>5<\/td><td>Lu\u1eadt Qu\u1ea3ng c\u00e1o 16\/2012\/QH13<\/td><td>Si\u1ebft ch\u1eb7t quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/td><\/tr><tr><td>6<\/td><td>Ngh\u1ecb \u0111\u1ecbnh 178\/2013\/N\u0110-CP<\/td><td>Quy \u0111\u1ecbnh x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m (bao g\u1ed3m c\u1ea3 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng)<\/td><\/tr><tr><td>7<\/td><td>Ngh\u1ecb \u0111\u1ecbnh 181\/2013\/N\u0110-CP<\/td><td>Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng trong Lu\u1eadt Qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>8<\/td><td>Ngh\u1ecb \u0111\u1ecbnh 158\/2013\/N\u0110-CP<\/td><td>Quy \u0111\u1ecbnh x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh v\u1ec1 qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/td><\/tr><tr><td>9<\/td><td>Th\u00f4ng t\u01b0 43\/2014\/TT-BYT<\/td><td>C\u00f4ng c\u1ee5 m\u1edbi nh\u1ea5t v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. N\u00f3 \u0111i\u1ec1u ch\u1ec9nh:<br>\u2013 Y\u00eau c\u1ea7u v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m<br>\u2013 Ki\u1ec3m tra<br>\u2013 Ghi nh\u00e3n<br>-  Qu\u1ea3ng c\u00e1o<br>\u2013 \u0110i\u1ec1u ki\u1ec7n s\u1ea3n xu\u1ea5t, kinh doanh, b\u1ea3o qu\u1ea3n<br>-  V\u00e2n v\u00e2n.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-opportunities-and-challenges\">C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/h3>\n\n\n\n<p>Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn t\u1ea1i Vi\u1ec7t Nam v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u0111ang l\u00e0 xu h\u01b0\u1edbng m\u1edbi v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam hi\u1ec7n nay quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a m\u00ecnh h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n cho vi\u1ec7c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u0169ng c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c. M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh nh\u01b0ng c\u0169ng ng\u00e0y c\u00e0ng kh\u00f3 ki\u1ec3m so\u00e1t. M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch nh\u1ea5t l\u00e0 h\u00e0ng gi\u1ea3, g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t g\u1ed1c. C\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng \u0111\u00e3 c\u00f3 nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 ng\u0103n ch\u1eb7n c\u00e1c h\u00e0nh vi gian l\u1eadn th\u01b0\u01a1ng m\u1ea1i v\u00e0 vi ph\u1ea1m s\u1edf h\u1eefu tr\u00ed tu\u1ec7 n\u00e0y, tuy nhi\u00ean, t\u00ecnh h\u00ecnh v\u1eabn c\u00f2n ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-26.png\" alt=\"\" class=\"wp-image-9283\" width=\"644\" height=\"210\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong><em>Ph\u01b0\u01a1ng Uy\u00ean<\/em><\/strong><\/p>\n\n\n\n<p><strong>T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n<ol type=\"1\"><li><a href=\"https:\/\/www.reportlinker.com\/p05767979\/Functional-Foods-Market-Size-Share-Trends-Analysis-Report-By-Ingredient-By-Product-By-Application-And-Segment-Forecasts.html?utm_source=PRN\">https:\/\/www.reportlinker.com\/p05767979\/Functional-Foods-Market-Size-Share-Trends-Analysis-Report-By-Ingredient-By-Product-By-Application-And-Segment-Forecasts.html?utm_source=PRN<\/a><\/li><li><a href=\"https:\/\/insights.figlobal.com\/sites\/figlobal.com\/files\/uploads\/2018\/01\/2018-Hi-SEA-Market-Review_final-2.pdf\">https:\/\/insights.figlobal.com\/sites\/figlobal.com\/files\/uploads\/2018\/01\/2018-Hi-SEA-Market-Review_final-2.pdf<\/a><\/li><li><a href=\"https:\/\/www.nielsen.com\/vn\/vi\/insights\/article\/2019\/suc-khoe-tro-thanh-moi-quan-tam-hang-dau-cua-nguoi-tieu-dung-viet-nam-trong-quy-2-nam-2019\/\">https:\/\/www.nielsen.com\/vn\/vi\/insights\/article\/2019\/suc-khoe-tro-thanh-moi-quan-tam-hang-dau-cua-nguoi-tieu-dung-viet-nam-trong-quy-2-nam-2019\/<\/a><\/li><li><a href=\"http:\/\/www.vaff.org.vn\/kien-thuc-35\/5-cach-phan-loai-thuc-pham-chuc-nang-b3471\">http:\/\/www.vaff.org.vn\/kien-thuc-35\/5-cach-phan-loai-thuc-pham-chuc-nang-b3471<\/a><\/li><li><a href=\"http:\/\/www.haiquan.hochiminhcity.gov.vn\/h%C6%B0%E1%BB%9Bng-d%E1%BA%ABn-%C3%A1p-thu%E1%BA%BF-%C4%91%E1%BB%91i-v%E1%BB%9Bi-th%E1%BB%B1c-ph%E1%BA%A9m-ch%E1%BB%A9c-n%C4%83ng.aspx\">http:\/\/www.haiquan.hochiminhcity.gov.vn\/h%C6%B0%E1%BB%9Bng-d%E1%BA%ABn-%C3%A1p-thu%E1%BA%BF-%C4%91%E1%BB%91i-v%E1%BB%9Bi-th%E1%BB%B1c-ph%E1%BA%A9m-ch%E1%BB%A9c-n%C4%83ng.aspx<\/a><\/li><li><a href=\"https:\/\/data.worldbank.org\/indicator\/SH.XPD.CHEX.PP.CD\">https:\/\/data.worldbank.org\/indicator\/SH.XPD.CHEX.PP.CD<\/a><\/li><\/ol>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":9035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1160,1204],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The rapid development of Vietnam&#039;s functional food market - B-Company<\/title>\n<meta name=\"description\" content=\"Since 1999, functional food products have been imported into Vietnam. 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