{"id":9276,"date":"2020-04-15T10:00:34","date_gmt":"2020-04-15T03:00:34","guid":{"rendered":"http:\/\/b-company.jp\/?p=9276"},"modified":"2024-06-24T10:48:18","modified_gmt":"2024-06-24T03:48:18","slug":"the-rapid-development-of-vietnams-functional-food-market","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-rapid-development-of-vietnams-functional-food-market\/","title":{"rendered":"S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-market-overview\">T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t. Theo b\u00e1o c\u00e1o do Grand View Research c\u00f4ng b\u1ed1 n\u0103m 2019, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u1ea1t 161,49 t\u1ef7 USD v\u00e0o n\u0103m 2018. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ea1t 275,77 t\u1ef7 USD v\u00e0o n\u0103m 2025 v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR 7.9% trong giai \u0111o\u1ea1n d\u1ef1 b\u00e1o. T\u1ea1i \u0110\u00f4ng Nam \u00c1, k\u1ec3 t\u1eeb n\u0103m 2011, th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, \u0111\u1ea1t gi\u00e1 tr\u1ecb 17,4 t\u1ef7 USD v\u00e0o n\u0103m 2016 v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o \u0111\u1ea1t CAGR 9% trong giai \u0111o\u1ea1n 2015\u20132020 (L.E.K. Research &amp; Analysis, 2018). Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t 1.792 tri\u1ec7u USD v\u00e0o n\u0103m 2015, \u0111\u1ee9ng th\u1ee9 3 trong s\u1ed1 c\u00e1c qu\u1ed1c gia ASEAN. Tuy nhi\u00ean, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trong giai \u0111o\u1ea1n 2015\u20132020 c\u1ee7a Vi\u1ec7t Nam cao nh\u1ea5t trong to\u00e0n khu v\u1ef1c.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-20.png\" alt=\"\" class=\"wp-image-9277\" width=\"572\" height=\"283\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ec3 t\u1eeb n\u0103m 1999, c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1eeb c\u00e1c qu\u1ed1c gia kh\u00e1c b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c ch\u00ednh th\u1ee9c nh\u1eadp kh\u1ea9u v\u00e0o Vi\u1ec7t Nam. \u0110\u1ed3ng th\u1eddi, nh\u1edd ngu\u1ed3n nguy\u00ean li\u1ec7u d\u1ed3i d\u00e0o, n\u1ec1n y h\u1ecdc c\u1ed5 truy\u1ec1n l\u00e2u \u0111\u1eddi v\u00e0 s\u1ef1 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc b\u1eaft \u0111\u1ea7u tham gia th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-21.png\" alt=\"\" class=\"wp-image-9278\" width=\"404\" height=\"201\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-22.png\" alt=\"\" class=\"wp-image-9279\" width=\"648\" height=\"285\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">N\u0103m 2000, th\u1ecb tr\u01b0\u1eddng ch\u1ec9 c\u00f3 13 doanh nghi\u1ec7p v\u00e0 63 s\u1ea3n ph\u1ea9m b\u1ed5 sung th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 h\u00e0ng nh\u1eadp kh\u1ea9u. S\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p kinh doanh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u0103ng \u0111\u00e1ng k\u1ec3 l\u00ean h\u01a1n 4.000 v\u00e0o n\u0103m 2017, trong \u0111\u00f3 c\u00f3 836 nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc, s\u1ea3n xu\u1ea5t kho\u1ea3ng 60% s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u kh\u00f4ng c\u00f2n gi\u1eef v\u1ecb tr\u00ed chi ph\u1ed1i nh\u01b0ng v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong quy m\u00f4 th\u1ecb tr\u01b0\u1eddng (kho\u1ea3ng 40%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u00e1 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam bi\u1ebfn \u0111\u1ed9ng r\u1ea5t l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c xem l\u00e0 cao so v\u1edbi c\u00e1c qu\u1ed1c gia kh\u00e1c trong khu v\u1ef1c. M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng d\u1eabn \u0111\u1ebfn m\u1ee9c gi\u00e1 cao n\u00e0y l\u00e0 thu\u1ebf su\u1ea5t \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi nguy\u00ean li\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng nh\u1eadp kh\u1ea9u, \u1edf m\u1ee9c 30% (Th\u00f4ng t\u01b0 1140\/TCHQ-TXNK).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consumers-behaviors\">H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f9ng v\u1edbi s\u1ef1 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p, c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam c\u0169ng m\u1edf r\u1ed9ng. Theo b\u00e1o c\u00e1o do The Conference Board Global Consumer Confidence v\u00e0 Nielsen c\u00f4ng b\u1ed1 n\u0103m 2019, m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam l\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. N\u0103m 1995, chi ti\u00eau ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi t\u1ea1i Vi\u1ec7t Nam ch\u1ec9 \u1edf m\u1ee9c 20 USD, thu\u1ed9c nh\u00f3m th\u1ea5p nh\u1ea5t \u0110\u00f4ng Nam \u00c1. Tuy nhi\u00ean, con s\u1ed1 n\u00e0y \u0111\u00e3 \u0111\u1ea1t 168,99 USD v\u00e0o n\u0103m 2016, v\u01b0\u1ee3t qua Indonesia, Philippines v\u00e0 Myanmar (World Bank). Kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi Vi\u1ec7t Nam m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u0169ng coi \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ec3 tr\u1ea1ng. Ng\u01b0\u1eddi d\u00e2n c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng nhi\u1ec1u lo\u1ea1i th\u1ef1c ph\u1ea9m trong c\u00e1c b\u1eefa \u0103n h\u1eb1ng ng\u00e0y \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 nh\u1eadn th\u1ee9c cao h\u01a1n v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng nhi\u1ec1u h\u01a1n. Theo Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m Ch\u1ee9c n\u0103ng Vi\u1ec7t Nam, n\u0103m 2005, kho\u1ea3ng 1 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t Nam t\u1ea1i 23 t\u1ec9nh (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1.1% d\u00e2n s\u1ed1) s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, trong khi \u0111\u1ebfn n\u0103m 2010, c\u00f3 5,7 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t Nam t\u1ea1i 63 t\u1ec9nh, th\u00e0nh ph\u1ed1 (chi\u1ebfm 6.6% d\u00e2n s\u1ed1) s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. Theo C\u1ee5c An to\u00e0n th\u1ef1c ph\u1ea9m, n\u0103m 2011, 43% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 63% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh t\u1ea1i H\u00e0 N\u1ed9i s\u1eed d\u1ee5ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o th\u00e1ng 2 n\u0103m 2019, B&amp;Company \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn v\u1ec1 vi\u1ec7c ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam. Trong s\u1ed1 364 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi t\u1eeb 18\u201339 tu\u1ed5i tr\u00ean to\u00e0n qu\u1ed1c, 67% \u0111\u00e3 t\u1eebng mua c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng trong 12 th\u00e1ng qua (93% mua cho b\u1ea3n th\u00e2n, trong khi 76% mua cho ng\u01b0\u1eddi cao tu\u1ed5i trong gia \u0111\u00ecnh). Trong s\u1ed1 243 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e3 mua th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng trong 12 th\u00e1ng qua, 50% mua c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng. 45% s\u1ed1 ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp 15 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng chi h\u01a1n 5 tri\u1ec7u \u0111\u1ed3ng cho th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. Ba y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t m\u00e0 ng\u01b0\u1eddi mua c\u00e2n nh\u1eafc khi mua s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng g\u1ed3m: (1) Ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9, (2) Ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng, (3) An to\u00e0n khi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-23.png\" alt=\"\" class=\"wp-image-9280\" width=\"537\" height=\"339\" data-no-auto-translation=\"\"\/><figcaption><br><em>C\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u00f3 c\u00f4ng d\u1ee5ng c\u1ea3i thi\u1ec7n th\u1ec3 ch\u1ea5t l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-24.png\" alt=\"\" class=\"wp-image-9281\" width=\"628\" height=\"320\" data-no-auto-translation=\"\"\/><figcaption><br><em>\u2013 Khi tu\u1ed5i cao h\u01a1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m b\u1ed5 sung ch\u1ee9c n\u0103ng h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh. <br>\u2013 Ng\u01b0\u1eddi tr\u1ebb mua \u00edt lo\u1ea1i s\u1ea3n ph\u1ea9m b\u1ed5 sung h\u01a1n<br>\u2013 Nam gi\u1edbi mua nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m b\u1ed5 sung \u0111\u1ec3 gi\u1ea3m c\u0103ng th\u1eb3ng, gi\u1ea3m cholesterol v\u00e0 ki\u1ec3m so\u00e1t huy\u1ebft \u00e1p, trong khi n\u1eef gi\u1edbi mua nhi\u1ec1u s\u1ea3n ph\u1ea9m ch\u1ed1ng l\u00e3o h\u00f3a v\u00e0 l\u00e0m \u0111\u1eb9p h\u01a1n.<br>\u2013 Ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp cao mua nhi\u1ec1u th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng h\u01a1n ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp th\u1ea5p.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-distribution-channels\">K\u00eanh ph\u00e2n ph\u1ed1i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Nh\u00e0 thu\u1ed1c (bao g\u1ed3m c\u00e1c c\u1eeda h\u00e0ng h\u1ed9 gia \u0111\u00ecnh v\u00e0 chu\u1ed7i nh\u01b0 Long Chau, VinFa, Pharmacity, v.v.)<\/li><li>C\u1eeda h\u00e0ng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m v\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, s\u1eafc \u0111\u1eb9p (V\u00ed d\u1ee5: Medicare, Watson, Guardian, v.v.)<\/li><li>Si\u00eau th\u1ecb<\/li><li>C\u1eeda h\u00e0ng chuy\u00ean doanh<\/li><li>C\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/li><li>B\u00e1n h\u00e0ng \u0111a c\u1ea5p (MLM): Herbal Life, Unicity, v.v.<\/li><li>H\u00e0ng x\u00e1ch tay (h\u00e0ng nh\u1eadp kh\u1ea9u \u0111\u01b0\u1ee3c mang theo trong h\u00e0nh l\u00fd x\u00e1ch tay)<\/li><li>Kh\u00e1c (bao g\u1ed3m th\u00f4ng qua khuy\u1ebfn ngh\u1ecb c\u1ee7a b\u00e1c s\u0129, ph\u00f2ng kh\u00e1m, b\u1ec7nh vi\u1ec7n; HO\u1eb6C c\u00e1c trung t\u00e2m th\u1ec3 h\u00ecnh \u2013 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \u0103n ki\u00eang, v.v.)<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-25.png\" alt=\"\" class=\"wp-image-9282\" width=\"537\" height=\"275\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u1ea3o s\u00e1t c\u1ee7a B&amp;Company cho th\u1ea5y h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn c\u00e1c nh\u00e0 thu\u1ed1c khi mu\u1ed1n mua th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng (67%). C\u00e1c k\u00eanh kh\u00e1c nh\u01b0 h\u00e0ng x\u00e1ch tay v\u00e0 c\u1eeda h\u00e0ng chuy\u00ean doanh \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb \u01b0a chu\u1ed9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u1ea3o s\u00e1t c\u1ee7a ch\u00fang t\u00f4i c\u0169ng cho th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1eeb Nh\u1eadt B\u1ea3n, M\u1ef9 v\u00e0 H\u00e0n Qu\u1ed1c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u01b0a chu\u1ed9ng nh\u1ea5t. C\u00e1c s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc c\u0169ng r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-government-regulations\">C\u00e1c quy \u0111\u1ecbnh c\u1ee7a Ch\u00ednh ph\u1ee7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc: C\u1ee5c An to\u00e0n th\u1ef1c ph\u1ea9m \u2013 B\u1ed9 Y t\u1ebf Vi\u1ec7t Nam l\u00e0 c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ecbnh ngh\u0129a: B\u1ed9 Y t\u1ebf Vi\u1ec7t Nam \u0111\u1ecbnh ngh\u0129a th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng l\u00e0 m\u1ed9t lo\u1ea1i th\u1ef1c ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u1ee9c n\u0103ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn trong c\u01a1 th\u1ec3 ng\u01b0\u1eddi, c\u00f3 t\u00e1c d\u1ee5ng dinh d\u01b0\u1ee1ng, t\u1ea1o cho c\u01a1 th\u1ec3 tr\u1ea1ng th\u00e1i tho\u1ea3i m\u00e1i, t\u0103ng s\u1ee9c \u0111\u1ec1 kh\u00e1ng v\u00e0 gi\u1ea3m nguy c\u01a1 m\u1eafc b\u1ec7nh. T\u00f9y thu\u1ed9c v\u00e0o c\u00f4ng th\u1ee9c, h\u00e0m l\u01b0\u1ee3ng ch\u1ea5t dinh d\u01b0\u1ee1ng v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng c\u00f2n c\u00f3 c\u00e1c t\u00ean g\u1ecdi kh\u00e1c nh\u01b0: th\u1ef1c ph\u1ea9m b\u1ed5 sung vi ch\u1ea5t dinh d\u01b0\u1ee1ng, th\u1ef1c ph\u1ea9m b\u1ed5 sung, th\u1ef1c ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe v\u00e0 s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng y h\u1ecdc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u00e2n lo\u1ea1i: Theo Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam, c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng nh\u01b0 sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ph\u00e2n lo\u1ea1i theo ph\u01b0\u01a1ng ph\u00e1p ch\u1ebf bi\u1ebfn: g\u1ed3m 4 nh\u00f3m ph\u1ee5:<ul><li>Th\u1ef1c ph\u1ea9m b\u1ed5 sung vitamin (vitamin C, E, \u2026)<\/li><\/ul><ul><li>Th\u1ef1c ph\u1ea9m b\u1ed5 sung kho\u00e1ng ch\u1ea5t (canxi, magi\u00ea, k\u1ebdm, s\u1eaft)<\/li><\/ul><ul><li>Th\u1ef1c ph\u1ea9m b\u1ed5 sung ho\u1ea1t ch\u1ea5t sinh h\u1ecdc (DHA, EPA)<\/li><\/ul><ul><li>C\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb th\u1ea3o d\u01b0\u1ee3c (n\u1ea5m linh chi, nh\u00e2n s\u00e2m, \u2026)<\/li><\/ul><\/li><li>Ph\u00e2n lo\u1ea1i theo d\u1ea1ng s\u1ea3n ph\u1ea9m<ul><li>D\u1ea1ng thu\u1ed1c (vi\u00ean n\u00e9n, d\u1ea1ng l\u1ecfng, b\u1ed9t, tr\u00e0, r\u01b0\u1ee3u, th\u1ef1c ph\u1ea9m d\u00f9ng cho m\u1ee5c \u0111\u00edch \u0111\u1eb7c bi\u1ec7t, v.v. )<\/li><\/ul><ul><li>D\u1ea1ng th\u1ef1c ph\u1ea9m (ch\u00e1o, th\u1ef1c ph\u1ea9m dinh d\u01b0\u1ee1ng, s\u00fap, v.v.)<\/li><\/ul><\/li><li>Ph\u00e2n lo\u1ea1i theo ch\u1ee9c n\u0103ng: g\u1ed3m 26 nh\u00f3m ph\u1ee5. V\u00ed d\u1ee5 bao g\u1ed3m:<ul><li>Ch\u1ed1ng l\u00e3o h\u00f3a<\/li><\/ul><ul><li>H\u1ed7 tr\u1ee3 ti\u00eau h\u00f3a<\/li><\/ul><ul><li>Gi\u1ea3m huy\u1ebft \u00e1p<\/li><\/ul><ul><li>T\u0103ng c\u01b0\u1eddng mi\u1ec5n d\u1ecbch<\/li><\/ul><ul><li>H\u1ed7 tr\u1ee3 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh (ung th\u01b0, b\u1ec7nh g\u00fat, v.v.)<\/li><\/ul><ul><li>V.v.<\/li><\/ul><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Khung ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>KH\u00d4NG<\/td><td>Quy \u0111\u1ecbnh<\/td><td>\u0110i\u1ec3m n\u1ed5i b\u1eadt ch\u00ednh<\/td><\/tr><tr><td>1<\/td><td>Th\u00f4ng t\u01b0 08\/2004\/TT-BYT<\/td><td>C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho ng\u00e0nh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng t\u1ea1i Vi\u1ec7t Nam. Th\u00f4ng t\u01b0 n\u00e0y quy \u0111\u1ecbnh:<br>\u2013 \u00a0\u0110i\u1ec1u ki\u1ec7n x\u00e1c \u0111\u1ecbnh th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 c\u00e1c y\u00eau c\u1ea7u v\u1ec1 c\u00f4ng b\u1ed1 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u00e1n.<br>\u2013 \u00a0Qu\u1ea3n l\u00fd th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n.<\/td><\/tr><tr><td>2<\/td><td>Lu\u1eadt An to\u00e0n th\u1ef1c ph\u1ea9m 2010<\/td><td>\u2013 \u0110\u1ecbnh ngh\u0129a ch\u00ednh th\u1ee9c v\u1ec1 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<br>\u2013 \u00a0C\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u1ea3o \u0111\u1ea3m an to\u00e0n v\u00e0 y\u00eau c\u1ea7u<br>\u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/td><\/tr><tr><td>3<\/td><td>Ngh\u1ecb \u0111\u1ecbnh 38\/2012\/N\u0110-CP<\/td><td>Quy \u0111\u1ecbnh chi ti\u1ebft vi\u1ec7c thi h\u00e0nh c\u00e1c \u0111i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng trong Lu\u1eadt An to\u00e0n th\u1ef1c ph\u1ea9m 2010.<\/td><\/tr><tr><td>4<\/td><td>Th\u00f4ng t\u01b0 15\/2012\/TT-BYT<\/td><td>Quy \u0111\u1ecbnh \u0111i\u1ec1u ki\u1ec7n b\u1ea3o \u0111\u1ea3m an to\u00e0n th\u1ef1c ph\u1ea9m (bao g\u1ed3m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng) \u0111\u1ed1i v\u1edbi c\u00e1c c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh th\u1ef1c ph\u1ea9m.<\/td><\/tr><tr><td>5<\/td><td>Lu\u1eadt Qu\u1ea3ng c\u00e1o 16\/2012\/QH13<\/td><td>Si\u1ebft ch\u1eb7t c\u00e1c quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/td><\/tr><tr><td>6<\/td><td>Ngh\u1ecb \u0111\u1ecbnh 178\/2013\/N\u0110-CP<\/td><td>Quy \u0111\u1ecbnh x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m (bao g\u1ed3m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng)<\/td><\/tr><tr><td>7<\/td><td>Ngh\u1ecb \u0111\u1ecbnh 181\/2013\/N\u0110-CP<\/td><td>Quy \u0111\u1ecbnh chi ti\u1ebft vi\u1ec7c thi h\u00e0nh c\u00e1c \u0111i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng trong Lu\u1eadt Qu\u1ea3ng c\u00e1o<\/td><\/tr><tr><td>8<\/td><td>Ngh\u1ecb \u0111\u1ecbnh 158\/2013\/N\u0110-CP<\/td><td>Quy \u0111\u1ecbnh x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh trong qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng<\/td><\/tr><tr><td>9<\/td><td>Th\u00f4ng t\u01b0 43\/2014\/TT-BYT<\/td><td>C\u00f4ng c\u1ee5 m\u1edbi nh\u1ea5t v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng. C\u00f4ng c\u1ee5 n\u00e0y quy \u0111\u1ecbnh:<br>\u2013 \u00a0C\u00e1c y\u00eau c\u1ea7u v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m<br>\u2013 \u00a0Ki\u1ec3m nghi\u1ec7m<br>\u2013 \u00a0Ghi nh\u00e3n<br>\u2013 \u00a0Qu\u1ea3ng c\u00e1o<br>\u2013 \u00a0\u0110i\u1ec1u ki\u1ec7n s\u1ea3n xu\u1ea5t, kinh doanh, b\u1ea3o qu\u1ea3n<br>\u2013 \u00a0V.v.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-opportunities-and-challenges\">C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn t\u1ea1i Vi\u1ec7t Nam, v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho vi\u1ec7c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, v\u1eabn t\u1ed3n t\u1ea1i nh\u1eefng th\u00e1ch th\u1ee9c. M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng, vi\u1ec7c ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng c\u0169ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea5p thi\u1ebft nh\u1ea5t l\u00e0 s\u1ea3n ph\u1ea9m gi\u1ea3, g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00ednh h\u00e3ng. C\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng \u0111\u00e3 tri\u1ec3n khai nhi\u1ec1u bi\u1ec7n ph\u00e1p \u0111\u1ec3 ng\u0103n ch\u1eb7n h\u00e0nh vi gian l\u1eadn th\u01b0\u01a1ng m\u1ea1i v\u00e0 vi ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7, nh\u01b0ng t\u00ecnh h\u00ecnh v\u1eabn c\u00f2n ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<div class=\"wp-block-image image-responsive\"><figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-26.png\" alt=\"\" class=\"wp-image-9283\" width=\"644\" height=\"210\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><em>Ph\u01b0\u01a1ng Uy\u00ean<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00c0I LI\u1ec6U THAM KH\u1ea2O:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><a href=\"https:\/\/www.reportlinker.com\/p05767979\/Functional-Foods-Market-Size-Share-Trends-Analysis-Report-By-Ingredient-By-Product-By-Application-And-Segment-Forecasts.html?utm_source=PRN\">https:\/\/www.reportlinker.com\/p05767979\/Functional-Foods-Market-Size-Share-Trends-Analysis-Report-By-Ingredient-By-Product-By-Application-And-Segment-Forecasts.html?utm_source=PRN<\/a><\/li><li><a href=\"https:\/\/insights.figlobal.com\/sites\/figlobal.com\/files\/uploads\/2018\/01\/2018-Hi-SEA-Market-Review_final-2.pdf\">https:\/\/insights.figlobal.com\/sites\/figlobal.com\/files\/uploads\/2018\/01\/2018-Hi-SEA-Market-Review_final-2.pdf<\/a><\/li><li><a href=\"https:\/\/www.nielsen.com\/vn\/vi\/insights\/article\/2019\/suc-khoe-tro-thanh-moi-quan-tam-hang-dau-cua-nguoi-tieu-dung-viet-nam-trong-quy-2-nam-2019\/\">https:\/\/www.nielsen.com\/vn\/vi\/insights\/article\/2019\/suc-khoe-tro-thanh-moi-quan-tam-hang-dau-cua-nguoi-tieu-dung-viet-nam-trong-quy-2-nam-2019\/<\/a><\/li><li><a href=\"http:\/\/www.vaff.org.vn\/kien-thuc-35\/5-cach-phan-loai-thuc-pham-chuc-nang-b3471\">http:\/\/www.vaff.org.vn\/kien-thuc-35\/5-cach-phan-loai-thuc-pham-chuc-nang-b3471<\/a><\/li><li><a href=\"http:\/\/www.haiquan.hochiminhcity.gov.vn\/h%C6%B0%E1%BB%9Bng-d%E1%BA%ABn-%C3%A1p-thu%E1%BA%BF-%C4%91%E1%BB%91i-v%E1%BB%9Bi-th%E1%BB%B1c-ph%E1%BA%A9m-ch%E1%BB%A9c-n%C4%83ng.aspx\">http:\/\/www.haiquan.hochiminhcity.gov.vn\/h%C6%B0%E1%BB%9Bng-d%E1%BA%ABn-%C3%A1p-thu%E1%BA%BF-%C4%91%E1%BB%91i-v%E1%BB%9Bi-th%E1%BB%B1c-ph%E1%BA%A9m-ch%E1%BB%A9c-n%C4%83ng.aspx<\/a><\/li><li><a href=\"https:\/\/data.worldbank.org\/indicator\/SH.XPD.CHEX.PP.CD\">https:\/\/data.worldbank.org\/indicator\/SH.XPD.CHEX.PP.CD<\/a><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":9035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1160,1204],"class_list":["post-9276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-food-agriculture-en","tag-medical-nursing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The rapid development of Vietnam&#039;s functional food market - B-Company<\/title>\n<meta name=\"description\" content=\"Since 1999, functional food products have been imported into Vietnam. 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