{"id":9272,"date":"2020-09-15T10:00:38","date_gmt":"2020-09-15T03:00:38","guid":{"rendered":"http:\/\/b-company.jp\/?p=9272"},"modified":"2021-02-05T14:29:38","modified_gmt":"2021-02-05T07:29:38","slug":"online-grocery-shopping-in-covid-19-outbreak","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/online-grocery-shopping-in-covid-19-outbreak\/","title":{"rendered":"Mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn trong th\u1eddi k\u1ef3 b\u00f9ng ph\u00e1t COVID-19"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quy m\u00f4 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam n\u0103m 2018 \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh \u0111\u1ea1t $8,06 t\u1ef7, t\u0103ng 30% so v\u1edbi n\u0103m tr\u01b0\u1edbc, theo s\u00e1ch tr\u1eafng do C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Kinh t\u1ebf s\u1ed1 thu\u1ed9c B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng c\u00f4ng b\u1ed1. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u00e3 t\u0103ng m\u1ea1nh trong ba n\u0103m qua, so v\u1edbi l\u1ea7n l\u01b0\u1ee3t 23% v\u00e0 24% v\u00e0o c\u00e1c n\u0103m 2016 v\u00e0 2017 (Nhandan, 2019). S\u00e1ch Tr\u1eafng cho bi\u1ebft g\u1ea7n 39,9 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 mua c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn trong n\u0103m 2018, \u0111\u00f3ng g\u00f3p $1,2 tri\u1ec7u doanh s\u1ed1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">D\u1ecbch COVID-19 di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p \u0111\u00e3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00e2n v\u00e0 l\u00e0m thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. Kh\u00f4ng ch\u1ec9 h\u1ea1n ch\u1ebf vi\u1ec7c \u0111i l\u1ea1i, ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam c\u00f2n tr\u00e1nh \u0103n u\u1ed1ng b\u00ean ngo\u00e0i v\u00e0 \u0111\u1ebfn c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c ch\u1ee3. Th\u1ef1c t\u1ebf, theo b\u00e0i vi\u1ebft \u2018T\u1ed5ng quan v\u1ec1 \u0111\u1ee3t b\u00f9ng ph\u00e1t COVID-19 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kinh t\u1ebf - x\u00e3 h\u1ed9i Vi\u1ec7t Nam\u2018 c\u1ee7a B&amp;Company, 79% cho bi\u1ebft COVID-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn sinh ho\u1ea1t h\u1eb1ng ng\u00e0y c\u1ee7a h\u1ecd. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn c\u00e1c trung t\u00e2m mua s\u1eafm v\u00e0 si\u00eau th\u1ecb \u0111\u00e3 gi\u1ea3m 40-50% so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.\u00a0 \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn doanh s\u1ed1 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a gi\u1ea3m 40%. M\u1eb7c d\u00f9 Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam \u0111\u00e3 ki\u1ec3m so\u00e1t th\u00e0nh c\u00f4ng d\u1ecbch b\u1ec7nh trong n\u01b0\u1edbc v\u00e0o th\u00e1ng 5 n\u0103m 2020, v\u1eabn t\u1ed3n t\u1ea1i nh\u1eefng m\u1ed1i \u0111e d\u1ecda t\u1eeb s\u1ed1 ca nhi\u1ec5m nh\u1eadp c\u1ea3nh gia t\u0103ng do h\u00e0nh kh\u00e1ch t\u1eeb n\u01b0\u1edbc ngo\u00e0i \u0111\u1ebfn Vi\u1ec7t Nam. Trong b\u1ed1i c\u1ea3nh n\u00e0y, c\u1ea3 ch\u00ednh ph\u1ee7 v\u00e0 doanh nghi\u1ec7p \u0111\u1ec1u khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00e2n t\u0103ng c\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, h\u1ea1n ch\u1ebf ra \u0111\u01b0\u1eddng \u0111\u1ec3 gi\u1ea3m nguy c\u01a1 l\u00e2y nhi\u1ec5m. \u1ee6y ban Nh\u00e2n d\u00e2n Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh c\u0169ng li\u00ean t\u1ee5c ph\u00e1t \u0111i th\u00f4ng \u0111i\u1ec7p \u201ckhuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00e2n \u01b0u ti\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn\u201d trong nh\u1eefng ng\u00e0y g\u1ea7n \u0111\u00e2y. C\u00e1c doanh nghi\u1ec7p \u0111ang t\u00edch c\u1ef1c \u0111\u1ea9y m\u1ea1nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u. Trong giai \u0111o\u1ea1n n\u00e0y, m\u1ed9t lo\u1ea1t d\u1ecbch v\u1ee5 mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n m\u1ea1nh \u0111\u00e3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c chu\u1ed7i si\u00eau th\u1ecb: hai n\u1ec1n t\u1ea3ng g\u1ecdi xe l\u1edbn nh\u1ea5t l\u00e0 Grabmart (Grab) v\u00e0 Be \u0111i ch\u1ee3 (Be). M\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 nh\u01b0 Chopp.vn, NowFresh (\u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n Now.vn) v\u00e0 LoMart (\u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Lozi, v\u1ed1n \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp c\u1ee7a Now.vn) \u0111\u00e3 ra m\u1eaft v\u00e0o n\u0103m 2018.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-36.png\" alt=\"\" class=\"wp-image-9318\" width=\"575\" height=\"257\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Chu\u1ed7i si\u00eau th\u1ecb LOTTE Mart cho bi\u1ebft s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng qua website v\u00e0 \u1ee9ng d\u1ee5ng Speed L \u0111\u00e3 t\u0103ng 150-200% so v\u1edbi ng\u00e0y th\u01b0\u1eddng, khi\u1ebfn ngu\u1ed3n cung s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho b\u1ed9 ph\u1eadn tr\u1ef1c tuy\u1ebfn t\u0103ng g\u1ea5p \u0111\u00f4i v\u00e0 g\u1ea5p ba. T\u01b0\u01a1ng t\u1ef1, s\u1ed1 li\u1ec7u t\u1eeb Saigon Co.op, m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c kinh doanh si\u00eau th\u1ecb, cho th\u1ea5y s\u1ed1 \u0111\u01a1n h\u00e0ng mua s\u1eafm qua \u0111i\u1ec7n tho\u1ea1i v\u00e0 website c\u1ee7a si\u00eau th\u1ecb \u0111\u00e3 t\u0103ng g\u1ea5p 10 l\u1ea7n so v\u1edbi ng\u00e0y th\u01b0\u1eddng, g\u00e2y ra t\u00ecnh tr\u1ea1ng \u201ct\u1eafc ngh\u1ebdn m\u1ea1ng\u201d th\u01b0\u1eddng xuy\u00ean do giao d\u1ecbch tr\u1ef1c tuy\u1ebfn t\u0103ng \u0111\u1ed9t bi\u1ebfn. Trong kho\u1ea3ng th\u1eddi gian ch\u1ec9 h\u01a1n 19 ng\u00e0y, t\u1eeb \u0111\u1ea7u th\u00e1ng 3 n\u0103m 2020 \u0111\u1ebfn ng\u00e0y 12 th\u00e1ng 3 n\u0103m 2020, Big C, m\u1ed9t chu\u1ed7i si\u00eau th\u1ecb l\u1edbn kh\u00e1c, \u0111\u00e3 ti\u1ebfp nh\u1eadn h\u01a1n 1.000 \u0111\u01a1n h\u00e0ng, d\u1ef1 ki\u1ebfn \u0111\u1ea1t kho\u1ea3ng 3.000 \u0111\u01a1n h\u00e0ng trong th\u00e1ng 3 n\u0103m 2020; t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng tr\u00ean 200% so v\u1edbi th\u00e1ng 2 n\u0103m 2020 (CafeF, 2020).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo kh\u1ea3o s\u00e1t c\u1ee7a B&amp;Company v\u1ec1 mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 5 n\u0103m 2020 v\u1edbi 200 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Vinmart, Co.op Mart &amp; Lotte Mart l\u00e0 c\u00e1c k\u00eanh mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a c\u00e1c si\u00eau th\u1ecb (l\u1ea7n l\u01b0\u1ee3t l\u00e0 83,8%, 72,5% v\u00e0 66,%); trong khi Grab Mart l\u00e0 d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t (60,8%).&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-37.png\" alt=\"\" class=\"wp-image-9319\" width=\"576\" height=\"335\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-38.png\" alt=\"\" class=\"wp-image-9320\" width=\"576\" height=\"254\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a BEAN cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn ch\u1ee7 y\u1ebfu mua th\u1ef1c ph\u1ea9m &amp; \u0111\u1ed3 u\u1ed1ng v\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, trong \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa chi\u1ebfm t\u1ef7 tr\u1ecdng cao nh\u1ea5t, \u1edf m\u1ee9c 69,6%. 46% s\u1ed1 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi chi d\u01b0\u1edbi 300.000 VND\/l\u1ea7n khi mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 37.8% t\u1ed5ng chi ti\u00eau cho h\u00e0ng t\u1ea1p h\u00f3a. \u01af\u1edbc t\u00ednh c\u1ee7a B&amp;Company cho th\u1ea5y quy m\u00f4 th\u1ecb tr\u01b0\u1eddng mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam n\u0103m 2019 (th\u00f4ng qua website\/\u1ee9ng d\u1ee5ng c\u1ee7a si\u00eau th\u1ecb\/d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1ea1p h\u00f3a) \u0111\u1ea1t kho\u1ea3ng $3.5 t\u1ef7.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-39.png\" alt=\"\" class=\"wp-image-9321\" width=\"573\" height=\"289\" data-no-auto-translation=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Khi l\u1ef1a ch\u1ecdn website\/\u1ee9ng d\u1ee5ng \u0111\u1ec3 mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 y\u1ebfu quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m (l\u1ea7n l\u01b0\u1ee3t l\u00e0 73,5% v\u00e0 70,6%). \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn l\u00e0 khi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng, m\u1ed9t lo\u1ea1t \u0111\u1ecba ch\u1ec9 kinh doanh, giao nh\u1eadn th\u1ef1c ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn nh\u00e0 s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 do l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p nh\u1ea5t. T\u1eebng lo\u1ea1i th\u1ef1c ph\u1ea9m \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea r\u00f5 r\u00e0ng. Gi\u00e1 th\u1ef1c ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng ch\u00eanh l\u1ec7ch nhi\u1ec1u so v\u1edbi gi\u00e1 th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o. Th\u1eddi gian mua h\u00e0ng v\u00e0 giao h\u00e0ng c\u0169ng linh ho\u1ea1t h\u01a1n. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn khung gi\u1edd giao h\u00e0ng t\u1eeb 7:30 \u0111\u1ebfn 19:00. Trong v\u00f2ng ch\u01b0a \u0111\u1ea7y 2 gi\u1edd, nh\u00e2n vi\u00ean s\u1ebd giao c\u00e1c m\u1eb7t h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ebf bi\u1ebfn (Baodautu, 2019). V\u00ec v\u1eady, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u l\u1ef1a ch\u1ecdn giao h\u00e0ng nhanh \u0111\u1ec3 c\u1ea1nh tranh. Saigon Co.op \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch ph\u1ed1i h\u1ee3p nh\u00e2n s\u1ef1 c\u1ee7a k\u00eanh giao h\u00e0ng, \u0111\u1ea3m b\u1ea3o th\u1eddi gian giao h\u00e0ng t\u1eadn nh\u00e0 t\u1eeb 1-2 gi\u1edd \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i v\u00e0 24 \u2013 48 gi\u1edd \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u01a1n mua h\u00e0ng tr\u00ean trang mua s\u1eafm \u0111i\u1ec7n t\u1eed. M\u1eb7t kh\u00e1c, GrabMart \u0111\u00e3 t\u1eadn d\u1ee5ng h\u1ec7 sinh th\u00e1i v\u1ed1n c\u00f3 t\u1eeb fanpage ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng Grab, h\u1ec7 th\u1ed1ng \u0111\u1ed1i t\u00e1c v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u01b0a hashtag GrabMart v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 kh\u01a1i g\u1ee3i mong mu\u1ed1n trao \u0111\u1ed5i, th\u1ea3o lu\u1eadn, sau \u0111\u00f3 d\u00f9ng th\u1eed d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Trong khi \u0111\u00f3, Now \u0111ang k\u1ebft n\u1ed1i v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb\/c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i\/c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a\/chu\u1ed7i si\u00eau th\u1ecb, t\u1eeb ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n \u0111\u1ebfn cao c\u1ea5p. \u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t l\u00e0 th\u1eddi gian giao h\u00e0ng nhanh v\u1edbi m\u1ee9c ph\u00ed v\u1eadn chuy\u1ec3n ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c: 15.000VND\/1,5km. Ra m\u1eaft v\u00e0o n\u0103m 2015, Chopp.vn n\u1ed5i b\u1eadt v\u1edbi l\u1ee3i th\u1ebf giao h\u00e0ng nhanh. Tuy nhi\u00ean, trong m\u00f9a COVID-19, nhu c\u1ea7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng t\u0103ng cao, do \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n h\u1ed3i r\u1eb1ng th\u1eddi gian giao h\u00e0ng l\u00e2u h\u01a1n d\u1ef1 ki\u1ebfn, trong khi ph\u00ed giao h\u00e0ng c\u1ee7a Chopp kh\u00e1 cao so v\u1edbi m\u1eb7t b\u1eb1ng chung (Brands Vietnam, 2020).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng BEAN Survey c\u1ee7a B&amp;Company, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn chung \u0111\u1ec1u h\u00e0i l\u00f2ng v\u1edbi h\u00ecnh th\u1ee9c mua s\u1eafm th\u00f4ng minh n\u00e0y; tuy nhi\u00ean, h\u1ecd \u00edt h\u00e0i l\u00f2ng nh\u1ea5t v\u1edbi ph\u00ed giao h\u00e0ng (3,7 tr\u00ean thang \u0111i\u1ec3m 1-5); 50% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t quan t\u00e2m nh\u1ea5t \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng v\u00e0 60% \u0111\u00e1nh gi\u00e1 cao vi\u1ec7c b\u1ed5 sung c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 cho c\u00e1c k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">83.5% trong s\u1ed1 h\u01a1n 200 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi tr\u00ean BEAN SURVEY PLATFORM cho bi\u1ebft h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn trong t\u01b0\u01a1ng lai, v\u00e0 h\u01a1n 40% th\u00edch mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn h\u01a1n mua tr\u1ef1c ti\u1ebfp. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng th\u1ecb ph\u1ea7n mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn s\u1ebd t\u0103ng \u0111\u1ec1u \u0111\u1eb7n, trong khi c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m mua s\u1eafm kh\u00e1c v\u1eabn s\u1ebd duy tr\u00ec \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><em>D\u01b0\u01a1ng Nguy\u00ean<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>\u201cMua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn\u201d d\u01b0\u1edbi g\u00f3c nh\u00ecn L\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Brands Vietnam <a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/23621-Di-cho-ho-qua-goc-nhin-Social-Listening\">https:\/\/www.brandsvietnam.com\/congdong\/topic\/23621-Di-cho-ho-qua-goc-nhin-Social-Listening<\/a><\/li><li>S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a d\u1ecbch v\u1ee5 \u201cmua h\u00e0ng h\u1ed9\u201d trong th\u1eddi k\u1ef3 COVID-19 c\u1ee7a D\u00e2n tr\u00ed <a href=\"https:\/\/dantri.com.vn\/kinh-doanh\/no-ro-dich-vu-di-cho-giup-ban-thoi-dai-dich-covid-20200321213138426.htm\">https:\/\/dantri.com.vn\/kinh-doanh\/no-ro-dich-vu-di-cho-giup-ban-thoi-dai-dich-covid-20200321213138426.htm<\/a><\/li><li>Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ea1t US$8 t\u1ef7 USD v\u00e0o n\u0103m 2018 c\u1ee7a Nh\u00e2n D\u00e2n <a href=\"https:\/\/en.nhandan.org.vn\/business\/item\/7948902-vietnam%E2%80%99s-e-commerce-market-hits-us$8-billion-in-2018.html\">https:\/\/en.nhandan.org.vn\/business\/item\/7948902-vietnam%E2%80%99s-e-commerce-market-hits-us$8-billion-in-2018.html<\/a><\/li><li>\u0110i\u1ec3m s\u00e1ng kinh doanh trong th\u1eddi k\u1ef3 COVID-19: D\u1ecbch v\u1ee5 mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn b\u00f9ng n\u1ed5 c\u1ee7a CafeVN <a href=\"https:\/\/cafef.vn\/diem-sang-kinh-doanh-giua-dich-covid-19-cac-dich-vu-di-cho-online-bung-no-20200312143109213.chn\">https:\/\/cafef.vn\/diem-sang-kinh-doanh-giua-dich-covid-19-cac-dich-vu-di-cho-online-bung-no-20200312143109213.chn<\/a><\/li><li>T\u1ed5ng quan v\u1ec1 \u0111\u1ee3t b\u00f9ng ph\u00e1t COVID-19 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kinh t\u1ebf - x\u00e3 h\u1ed9i Vi\u1ec7t Nam c\u1ee7a Bean Survey <a href=\"http:\/\/b-company.jp\/en\/2020\/03\/11\/corona-affect-on-vietnam\/\">http:\/\/b-company.jp\/en\/2020\/03\/11\/corona-affect-on-vietnam\/<\/a><\/li><li>S\u00e1ch tr\u1eafng v\u1ec1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u2013 C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Kinh t\u1ebf s\u1ed1 <a href=\"http:\/\/www.idea.gov.vn\/default.aspx?page=document&amp;p=2\">http:\/\/www.idea.gov.vn\/default.aspx?page=document&amp;p=2<\/a><\/li><li>D\u1ecbch v\u1ee5 mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn c\u1ee7a B\u00e1o \u0110\u1ea7u t\u01b0 <a href=\"https:\/\/baodautu.vn\/canh-tranh-di-cho-thue-d107318.html\">https:\/\/baodautu.vn\/canh-tranh-di-cho-thue-d107318.html<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>Mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn trong th\u1eddi k\u1ef3 b\u00f9ng ph\u00e1t COVID-19<\/p>","protected":false},"author":3,"featured_media":9061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1134,1138,1130],"class_list":["post-9272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-covid-19-en","tag-distribution-eating-out-en","tag-retail-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - 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