![\"\"](\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-36.png\")
<\/figure><\/div>\n\n\n\nLOTTE Mart supermarket chain reported that the number of orders via the website and Speed L application increased from 150-200% compared to regular days, doubling and tripling the supply of products allocated for the online section. In the same notion, statistics from Saigon Co.op, one of the market leaders in the supermarket business, showed shopping orders via the supermarket’s phone and website rose 10 times compared to weekdays, which caused frequent \u201cnetwork congestion\u201d due to the sudden overloading of online transaction. During the period of only over 19 days from the beginning of March 2020 to 12 March 2020, Big C, another major supermarket chain, received more than 1,000 orders, which are projected to hit about 3,000 orders in March 2020; the growth rate is over 200% compared to that of February 2020 (CafeF, 2020).<\/p>\n\n\n\n
Theo kh\u1ea3o s\u00e1t c\u1ee7a B&Company v\u1ec1 mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 5 n\u0103m 2020 v\u1edbi 200 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Vinmart, Co.op Mart & Lotte Mart l\u00e0 c\u00e1c k\u00eanh mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a c\u00e1c si\u00eau th\u1ecb (l\u1ea7n l\u01b0\u1ee3t l\u00e0 83,8%, 72,5% v\u00e0 66,%); trong khi Grab Mart l\u00e0 d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t (60,8%). <\/p>\n\n\n\n
![\"\"](\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-37.png\")
<\/figure><\/div>\n\n\n\n![\"\"](\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-38.png\")
<\/figure><\/div>\n\n\n\nK\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a BEAN cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn ch\u1ee7 y\u1ebfu mua th\u1ef1c ph\u1ea9m & \u0111\u1ed3 u\u1ed1ng v\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, trong \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa chi\u1ebfm t\u1ef7 tr\u1ecdng cao nh\u1ea5t, \u1edf m\u1ee9c 69,6%. 46% s\u1ed1 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi chi d\u01b0\u1edbi 300.000 VND\/l\u1ea7n khi mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 37.8% t\u1ed5ng chi ti\u00eau cho h\u00e0ng t\u1ea1p h\u00f3a. \u01af\u1edbc t\u00ednh c\u1ee7a B&Company cho th\u1ea5y quy m\u00f4 th\u1ecb tr\u01b0\u1eddng mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam n\u0103m 2019 (th\u00f4ng qua website\/\u1ee9ng d\u1ee5ng c\u1ee7a si\u00eau th\u1ecb\/d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1ea1p h\u00f3a) \u0111\u1ea1t kho\u1ea3ng $3.5 t\u1ef7.<\/p>\n\n\n\n
![\"\"](\"http:\/\/b-company.jp\/wp-content\/uploads\/2020\/11\/image-39.png\")
<\/figure><\/div>\n\n\n\nWhen selecting a website\/application for online grocery shopping, consumers are mostly concerned about price and quality of products (73,5% and 70,6% respectively). Characteristics of online grocery shopping service is that when using the application, a series of food trading and shipping addresses, home delivery will display for customers to freely choose the location that best suits them. Each type of food is clearly listed. Food prices on these sites are not much different from the market price, but the quality is guaranteed. Buying and delivery times are also more flexible. Customers can choose the delivery time frame from 7:30 to 19:00. In less than 2 hours, the staff will deliver the pre-prepared items for guests to cook (Baodautu, 2019). Hence, most businesses select fast delivery to compete. Saigon Co.op has planned to coordinate the delivery channel personnel, ensuring home delivery time of 1-2 hours for orders placed by telephone and 24 – 48 hours for purchase orders on the electronic shopping page. On the other hand, GrabMart took advantage of the ecosystem inherent from the main fanpage of the Grab app, the system of partners, the brand influencers to put the GrabMart hashtag on posts, to attract attention and stimulate desire to exchange and discuss, and then try the user\u2019s service. Meanwhile, Now is connecting with a large number of convenient retailers\/grocery stores\/supermarket chains from affordable to high-end. The biggest advantage is the fast delivery time with acceptable freight: 15,000VND\/1.5km. Launched in 2015, Chopp.vn stands out with the advantage of fast delivery, however, in COVID-19 season, the demand from users was high and therefore users responded to the delivery time longer than expected, and Chopp\u2019s delivery fee was quite high compared to the common ground (Brands Vietnam, 2020).<\/p>\n\n\n\n
Theo kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng BEAN Survey c\u1ee7a B&Company, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn chung \u0111\u1ec1u h\u00e0i l\u00f2ng v\u1edbi h\u00ecnh th\u1ee9c mua s\u1eafm th\u00f4ng minh n\u00e0y; tuy nhi\u00ean, h\u1ecd \u00edt h\u00e0i l\u00f2ng nh\u1ea5t v\u1edbi ph\u00ed giao h\u00e0ng (3,7 tr\u00ean thang \u0111i\u1ec3m 1-5); 50% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t quan t\u00e2m nh\u1ea5t \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng v\u00e0 60% \u0111\u00e1nh gi\u00e1 cao vi\u1ec7c b\u1ed5 sung c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 cho c\u00e1c k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n
83.5% trong s\u1ed1 h\u01a1n 200 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi tr\u00ean BEAN SURVEY PLATFORM cho bi\u1ebft h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn trong t\u01b0\u01a1ng lai, v\u00e0 h\u01a1n 40% th\u00edch mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn h\u01a1n mua tr\u1ef1c ti\u1ebfp. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng th\u1ecb ph\u1ea7n mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn s\u1ebd t\u0103ng \u0111\u1ec1u \u0111\u1eb7n, trong khi c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m mua s\u1eafm kh\u00e1c v\u1eabn s\u1ebd duy tr\u00ec \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n
D\u01b0\u01a1ng Nguy\u00ean<\/em><\/strong><\/p>\n\n\n\n T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong><\/p>\n\n\n\n Mua s\u1eafm h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn trong th\u1eddi k\u1ef3 b\u00f9ng ph\u00e1t COVID-19<\/p>","protected":false},"author":3,"featured_media":9061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1134,1138,1130],"class_list":["post-9272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-covid-19-en","tag-distribution-eating-out-en","tag-retail-en"],"yoast_head":"\n