{"id":7201,"date":"2015-01-01T10:00:46","date_gmt":"2015-01-01T03:00:46","guid":{"rendered":"http:\/\/b-company.jp\/?p=2450"},"modified":"2021-02-24T14:53:51","modified_gmt":"2021-02-24T07:53:51","slug":"2014-brands-asia-vietnam-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/2014-brands-asia-vietnam-en\/","title":{"rendered":"B\u00e1o c\u00e1o Th\u01b0\u01a1ng hi\u1ec7u Ch\u00e2u \u00c1 Vi\u1ec7t Nam 2014"},"content":{"rendered":"

1.      <\/strong>T\u1ed5ng quan d\u1ef1 \u00e1n<\/strong><\/p>\n

Li\u00ean khu v\u1ef1c \u201cTh\u01b0\u01a1ng hi\u1ec7u Ch\u00e2u \u00c1 2014\u201d <\/strong>D\u1ef1 \u00e1n do Nikkei BP Consulting d\u1eabn \u0111\u1ea7u nh\u1eb1m \u0111\u00e1nh gi\u00e1 gi\u1eefa c\u00e1c khu v\u1ef1c kh\u00e1c nhau, c\u00e1c \u0111i\u1ec3m m\u1ea1nh chung c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, \u0111o l\u01b0\u1eddng xu h\u01b0\u1edbng h\u00ecnh \u1ea3nh, ph\u00e2n t\u00edch nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. D\u1ef1 \u00e1n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh t\u1ea1i 27 th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a 12 qu\u1ed1c gia Ch\u00e2u \u00c1 t\u1eeb th\u00e1ng 12 n\u0103m 2013 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2014 b\u1eb1ng 3 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u: Kh\u1ea3o s\u00e1t tr\u00ean Internet, Kh\u1ea3o s\u00e1t tr\u00ean ph\u1ed1 v\u00e0 Kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i. Trong s\u1ed1 100 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, 60 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn cho 12 qu\u1ed1c gia v\u00e0 \u0111\u01b0\u1ee3c chia th\u00e0nh 10 ng\u00e0nh: 1) CNTT\/\u0110i\u1ec7n t\u1eed (IT\/\u0110i\u1ec7n t\u1eed), 2) Th\u1ef1c ph\u1ea9m\/\u0110\u1ed3 u\u1ed1ng, 3) Li\u00ean quan \u0111\u1ebfn Internet, 4) \u0110\u1ed3 th\u1ec3 thao (Sporting), 5) Nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4, 6) H\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), 7) Nh\u00e0 h\u00e0ng, 8) T\u00e0i ch\u00ednh, 9) Qu\u1ea7n \u00e1o\/M\u1eb7t h\u00e0ng th\u1eddi trang (Qu\u1ea7n \u00e1o) v\u00e0 10) \u0110a d\u1ea1ng h\u00f3a. 40 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u00f2n l\u1ea1i \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn kh\u00e1c nhau theo t\u1eebng qu\u1ed1c gia c\u1ee5 th\u1ec3 (m\u1ed9t s\u1ed1 trong s\u1ed1 ch\u00fang c\u00f3 th\u1ec3 l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf).<\/p>\n

2.      <\/strong>C\u00e1c v\u1ea5n \u0111\u1ec1 b\u00e1o c\u00e1o ch\u00ednh<\/strong><\/p>\n

\u201cTh\u01b0\u01a1ng hi\u1ec7u Ch\u00e2u \u00c1 Vi\u1ec7t Nam 2014\u201d <\/strong>b\u00e1o c\u00e1o ph\u00e2n t\u00edch d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb d\u1ef1 \u00e1n \u201cTh\u01b0\u01a1ng hi\u1ec7u Ch\u00e2u \u00c1 2014\u201d ph\u1ee5c v\u1ee5 2 m\u1ee5c ti\u00eau ch\u00ednh:<\/p>\n

\u2013 Ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh s\u1ee9c m\u1ea1nh trung b\u00ecnh c\u1ee7a ng\u00e0nh v\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c ng\u00e0nh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u00e1c nh\u00f3m qu\u1ed1c gia kh\u00e1c nhau v\u1ec1 nhi\u1ec1u y\u1ebfu t\u1ed1 bao g\u1ed3m hi\u1ec7u su\u1ea5t, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

\u2013 Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 v\u00e0 ph\u00e2n t\u00edch theo c\u00e1ch h\u1ed7 tr\u1ee3 v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, \u0111\u1ea7u t\u01b0 c\u0169ng nh\u01b0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u kh\u00e1c v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

3.      <\/strong>Nh\u1eefng ph\u00e1t hi\u1ec7n ch\u00ednh<\/strong><\/p>\n

M\u1ed9t.      <\/strong>Nh\u1eadn th\u1ee9c v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa nh\u00f3m ph\u00e1t tri\u1ec3n (Nh\u00f3m A) v\u00e0 nh\u00f3m \u0111ang ph\u00e1t tri\u1ec3n (Nh\u00f3m B)<\/strong><\/p>\n

Nh\u00f3m qu\u1ed1c gia \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 kinh t\u1ebf qu\u1ed1c gia GDP b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi. Nh\u00f3m A bao g\u1ed3m \u0110\u00e0i Loan, H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 Singapore. Nh\u00f3m B bao g\u1ed3m Myanmar, \u1ea4n \u0110\u1ed9, Vi\u1ec7t Nam, Indonesia, Th\u00e1i Lan, Trung Qu\u1ed1c, Malaysia v\u00e0 Th\u1ed5 Nh\u0129 K\u1ef3. T\u1eeb k\u1ebft qu\u1ea3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong Nh\u00f3m A th\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi Nh\u00f3m B, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ng\u00e0nh Nh\u00e0 h\u00e0ng v\u00e0 May m\u1eb7c. M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1edf Vi\u1ec7t Nam th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c qu\u1ed1c gia kh\u00e1c trong Nh\u00f3m B, trong \u0111\u00f3 T\u00e0i ch\u00ednh v\u00e0 May m\u1eb7c l\u00e0 hai ng\u00e0nh c\u00f3 kho\u1ea3ng c\u00e1ch l\u1edbn nh\u1ea5t.<\/p>\n

b.      <\/strong>TV l\u00e0 k\u00eanh ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u1edf c\u00e1c qu\u1ed1c gia \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u<\/strong><\/p>\n

TV ti\u1ebfp t\u1ee5c l\u00e0 ngu\u1ed3n qu\u1ea3ng c\u00e1o v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng quan tr\u1ecdng nh\u1ea5t cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00f4ng tin v\u1ec1 h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam m\u00e0 c\u00f2n \u1edf c\u00e1c qu\u1ed1c gia \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u kh\u00e1c. Trong khi trang web l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn th\u1ee9 hai \u1edf m\u1ed9t n\u1eeda s\u1ed1 qu\u1ed1c gia \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, th\u00ec n\u00f3 l\u1ea1i x\u1ebfp th\u1ee9 ba \u1edf Vi\u1ec7t Nam. Tuy nhi\u00ean, k\u00eanh n\u00e0y c\u0169ng nh\u01b0 SNS (D\u1ecbch v\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i) \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u do t\u1ef7 l\u1ec7 truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1ebb t\u0103ng nhanh, do \u0111\u00f3 h\u1ee9a h\u1eb9n m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

c.       <\/strong>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i d\u01b0\u1eddng nh\u01b0 ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng v\u1edbi 8 th\u01b0\u01a1ng hi\u1ec7u trong top 10 trong khi ch\u1ec9 c\u00f3 2 \u0111\u1ea1i di\u1ec7n t\u1eeb nh\u00f3m trong n\u01b0\u1edbc. M\u1eb7c d\u00f9 m\u1ea5t \u0111i\u1ec3m, Honda v\u1eabn t\u0103ng 1 b\u1eadc so v\u1edbi n\u0103m 2013 v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u c\u00f3 t\u1ed5ng \u0111i\u1ec3m cao nh\u1ea5t. Apple v\u00e0 Microsoft \u0111\u00e3 c\u00f3 b\u01b0\u1edbc ti\u1ebfn l\u1edbn \u0111\u1ec3 gi\u00e0nh v\u1ecb tr\u00ed trong danh s\u00e1ch t\u1ed5ng \u0111i\u1ec3m top 10 n\u0103m 2014. Hai th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc b\u1ecb t\u1ee5t h\u1ea1ng nghi\u00eam tr\u1ecdng khi Vinamilk kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed trong top 3 v\u00e0 Trung Nguy\u00ean t\u1ee5t h\u1ea1ng xu\u1ed1ng nh\u00f3m cu\u1ed1i b\u1ea3ng<\/p>\n

4.      <\/strong>N\u1ed9i dung b\u1ea3ng<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
1.<\/td>\nV\u1ec1 D\u1ef1 \u00e1n v\u00e0 B\u00e1o c\u00e1o<\/td>\n<\/tr>\n
2.<\/td>\nPh\u00e2n t\u00edch ng\u00e0nh<\/td>\n<\/tr>\n
2.1.<\/td>\nS\u1ef1 kh\u00e1c bi\u1ec7t theo nh\u00f3m qu\u1ed1c gia<\/td>\n<\/tr>\n
2.2.<\/td>\nS\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Vi\u1ec7t Nam v\u00e0 c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n kh\u00e1c<\/td>\n<\/tr>\n
2.3.<\/td>\nNg\u00e0nh c\u00f4ng nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/td>\n<\/tr>\n
3.<\/td>\nTh\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam<\/td>\n<\/tr>\n
3.1.<\/td>\nCNTT\/\u0110i\u1ec7n t\u1eed<\/td>\n<\/tr>\n
3.2.<\/td>\nU\u1ed1ng<\/td>\n<\/tr>\n
3.3.<\/td>\nVi\u1ec5n th\u00f4ng<\/td>\n<\/tr>\n
3.4.<\/td>\nLi\u00ean quan \u0111\u1ebfn Internet<\/td>\n<\/tr>\n
3.5.<\/td>\nTh\u1ec3 thao<\/td>\n<\/tr>\n
3.6.<\/td>\nNh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4<\/td>\n<\/tr>\n
3.7.<\/td>\n\u0110\u1ed3 \u0103n<\/td>\n<\/tr>\n
3.8.<\/td>\nH\u00e0ng ti\u00eau d\u00f9ng nhanh<\/td>\n<\/tr>\n
3.9.<\/td>\nNh\u00e0 h\u00e0ng<\/td>\n<\/tr>\n
3.10.<\/td>\nT\u00e0i ch\u00ednh<\/td>\n<\/tr>\n
3.11.<\/td>\nQu\u1ea7n \u00e1o<\/td>\n<\/tr>\n
4.<\/td>\nPh\u1ee5 l\u1ee5c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4. Th\u00f4ng tin th\u00eam<\/strong><\/p>\n

B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh v\u00e0o th\u00e1ng 3 n\u0103m 2015, bao g\u1ed3m th\u00f4ng tin c\u1ee7a n\u0103m tr\u01b0\u1edbc. L\u00e0 c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u ti\u00ean c\u1ee7a Nh\u1eadt B\u1ea3n <\/strong>T\u1ea1i Vi\u1ec7t Nam, ch\u00fang t\u00f4i hi\u1ec3u r\u00f5 b\u1ed1i c\u1ea3nh kinh doanh v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p:<\/p>\n

    \n
  • Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 h\u00e0ng \u0111\u1ea7u<\/li>\n
  • \u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng<\/li>\n
  • Kh\u00f4ng r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef<\/li>\n
  • Chuy\u00ean m\u00f4n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng<\/li>\n<\/ul>\n

    \u0110\u1ec3 mua b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7, vui l\u00f2ng \u0111\u0103ng k\u00fd v\u00e0 n\u00eau r\u00f5 y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n t\u1ea1i \u0111\u00e2y ho\u1eb7c li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 (84) 4 3978 5165 ho\u1eb7c (84) 8 3910 391<\/p>","protected":false},"excerpt":{"rendered":"

    1. T\u1ed5ng quan d\u1ef1 \u00e1n D\u1ef1 \u00e1n li\u00ean khu v\u1ef1c \u201cTh\u01b0\u01a1ng hi\u1ec7u Ch\u00e2u \u00c1 2014\u201d do Nikkei BP Consulting d\u1eabn \u0111\u1ea7u nh\u1eb1m \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn trong khu v\u1ef1c kh\u00e1c nhau, \u0111o l\u01b0\u1eddng xu h\u01b0\u1edbng h\u00ecnh \u1ea3nh, ph\u00e2n t\u00edch nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. D\u1ef1 \u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i 27 th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a 12 qu\u1ed1c gia Ch\u00e2u \u00c1 t\u1eeb th\u00e1ng 12 n\u0103m 2013 \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2014 b\u1edfi<\/p>","protected":false},"author":3,"featured_media":2562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1198,1246],"yoast_head":"\nBrands Asia Vietnam Report 2014 - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/2014-brands-asia-vietnam-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brands Asia Vietnam Report 2014 - B-Company\" \/>\n<meta property=\"og:description\" content=\"1.      Project Overview The cross-regional \u201cBrand Asia 2014\u201d project is led by Nikkei BP Consulting aiming to evaluate among different region, major brands\u2019 overall strengths, measure image trends, analyze customers\u2019 perceptions and other factors that has influence on brands\u2019 performances. 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