{"id":7123,"date":"2017-11-15T10:00:59","date_gmt":"2017-11-15T03:00:59","guid":{"rendered":"http:\/\/b-company.jp\/?p=2858"},"modified":"2024-06-21T17:59:57","modified_gmt":"2024-06-21T10:59:57","slug":"dairy-products-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/dairy-products-en\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng s\u1eefa t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

\u201c3.800 t\u1ea5n s\u1ea3n ph\u1ea9m s\u1eefa v\u00e0o n\u0103m 2050\u201d<\/strong><\/em><\/p>\n

V\u1edbi thu nh\u1eadp cao h\u01a1n v\u00e0 nh\u1eadn th\u1ee9c dinh d\u01b0\u1ee1ng t\u1ed1t h\u01a1n, ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u00e3 kh\u00f4ng ng\u1eebng gia t\u0103ng l\u01b0\u1ee3ng mua c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa. \u01af\u1edbc t\u00ednh v\u00e0o n\u0103m 2050, m\u1ed7i ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1ebd ti\u00eau th\u1ee5 34 kg s\u1eefa v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan m\u1ed7i n\u0103m; nh\u00e2n v\u1edbi t\u1ed5ng d\u00e2n s\u1ed1 112 tri\u1ec7u ng\u01b0\u1eddi v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 s\u1ebd t\u1ea1o ra quy m\u00f4 th\u1ecb tr\u01b0\u1eddng 3.800 t\u1ea5n s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa.<\/p>\n

<\/p>\n

Hi\u1ec7n nay, 80% h\u1ed9 gia \u0111\u00ecnh th\u00e0nh th\u1ecb v\u00e0 50% h\u1ed9 gia \u0111\u00ecnh n\u00f4ng th\u00f4n mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa m\u1ed7i th\u00e1ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u0169ng \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 mua h\u00e0ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng m\u1eb7t ph\u1ed1, d\u00f9 c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 si\u00eau th\u1ecb \u0111ang nhanh ch\u00f3ng gia t\u0103ng th\u1ecb ph\u1ea7n. B\u00ean c\u1ea1nh \u0111\u00f3, khi mua s\u1eafm s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa, ng\u01b0\u1eddi mua th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m FMCG kh\u00e1c, ch\u1ee7 y\u1ebfu l\u00e0 th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i nh\u01b0 m\u00ec \u0103n li\u1ec1n v\u00e0 \u0111\u01b0\u1eddng. Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n l\u00e0 nh\u1eefng m\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa, c\u0169ng nh\u01b0 \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m n\u00f3i chung.<\/span><\/p>\n

 <\/span><\/p>\n

\u201c3 nh\u00f3m s\u1ea3n ph\u1ea9m s\u1eefa ch\u00ednh \u201c<\/strong><\/em><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n v\u00e0 ph\u00e2n lo\u1ea1i th\u00e0nh 3 nh\u00f3m, g\u1ed3m \u201cS\u1eefa u\u1ed1ng\u201d, \u201cPh\u00f4 mai\u201d v\u00e0 \u201cS\u1eefa chua\u201d.Nh\u00f3m \u201cS\u1eefa u\u1ed1ng\u201d bao g\u1ed3m s\u1eefa n\u01b0\u1edbc, \u0111\u1ed3 u\u1ed1ng t\u1eeb s\u1eefa c\u00f3 h\u01b0\u01a1ng v\u1ecb, \u0111\u1ed3 u\u1ed1ng d\u1ea1ng b\u1ed9t c\u00f3 h\u01b0\u01a1ng v\u1ecb v\u00e0 s\u1eefa b\u1ed9t. T\u1eeb n\u0103m 2013 \u0111\u1ebfn n\u0103m 2018, gi\u00e1 tr\u1ecb doanh thu s\u1eefa u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n s\u1ebd t\u0103ng t\u1eeb $1,2 t\u1ef7 l\u00ean $2,3 t\u1ef7 (CAGR: 14%).<\/p>\n

Vinamilk l\u00e0 doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng r\u00f5 r\u1ec7t, chi\u1ebfm 48% gi\u00e1 tr\u1ecb doanh thu n\u0103m 2015 v\u00e0 c\u00f3 152 c\u1eeda h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean to\u00e0n qu\u1ed1c. FrieslandCampina \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 25.7%.
\nTrong khi \u0111\u00f3, TH Food Chain JSC (TH) \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 m\u1edbi nh\u01b0ng \u0111\u00e1ng g\u1eddm. Ra m\u1eaft v\u00e0o n\u0103m 2009, TH \u0111\u00e3 m\u1edf 190 c\u1eeda h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

<\/p>\n

Nh\u00f3m \u201cPh\u00f4 mai\u201d bao g\u1ed3m ph\u00f4 mai ch\u1ebf bi\u1ebfn v\u00e0 ph\u00f4 mai t\u1ef1 nhi\u00ean (ch\u1ec9 s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 \u0111\u1ec3 ph\u00f4 mai t\u1ef1 ch\u00edn). So v\u1edbi \u201cS\u1eefa u\u1ed1ng\u201d, m\u1ee9c ti\u00eau th\u1ee5 ph\u00f4 mai kh\u00e1 h\u1ea1n ch\u1ebf (gi\u00e1 tr\u1ecb doanh thu \u0111\u1ea1t $51 tri\u1ec7u v\u00e0o n\u0103m 2013, d\u1ef1 ki\u1ebfn \u0111\u1ea1t $98 tri\u1ec7u v\u00e0o n\u0103m 2018, CAGR: 14%).<\/p>\n

V\u1edbi \u201cLa Vache Qui Rit\u201d (t\u00ean ti\u1ebfng Vi\u1ec7t: \u201cCon Bo Cuoi\u201d), Bel Vietnam duy tr\u00ec v\u1ecb th\u1ebf th\u1ed1ng tr\u1ecb kh\u00f4ng \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u01b0\u01a1ng t\u1ef1 Honda, khi ghi nh\u1eadn 78% gi\u00e1 tr\u1ecb doanh thu n\u0103m 2015. 22% gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u00f2n l\u1ea1i \u0111\u01b0\u1ee3c chia s\u1ebb gi\u1eefa Fonterra, Lactalis, Vinamilk v\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf kh\u00e1c.
\nNh\u00f3m \u201cS\u1eefa chua\u201d bao g\u1ed3m s\u1eefa chua u\u1ed1ng v\u00e0 s\u1eefa chua \u0103n. N\u0103m 2013, gi\u00e1 tr\u1ecb doanh thu s\u1eefa chua t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t $333 tri\u1ec7u. V\u1edbi CAGR 12%, gi\u00e1 tr\u1ecb doanh thu s\u1ebd \u0111\u1ea1t $587 tri\u1ec7u v\u00e0o n\u0103m 2018. Vinamilk cho th\u1ea5y v\u1ecb th\u1ebf v\u01b0\u1ee3t tr\u1ed9i r\u00f5 r\u1ec7t, chi\u1ebfm 73% gi\u00e1 tr\u1ecb doanh thu s\u1eefa chua c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c bao g\u1ed3m TH Food Chains JSC v\u00e0 International Dairy JSC (IDP).<\/p>\n

\u201cNhi\u1ec1u c\u01a1 h\u1ed9i cho t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p s\u1eefa\u201d<\/strong><\/em><\/p>\n

Th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam s\u1ebd tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng trong nh\u1eefng n\u0103m t\u1edbi, khi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan \u0111ang t\u00edch c\u1ef1c thay \u0111\u1ed5i v\u00e0 \u0111\u1ed5i m\u1edbi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n h\u00ecnh th\u00e0nh th\u00f3i quen s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa.
\nPh\u1ea1m vi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111ang m\u1edf r\u1ed9ng khi nhi\u1ec1u doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i (New Zealand, Australia, Nh\u1eadt B\u1ea3n, v.v.) gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng. C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Ch\u00ednh ph\u1ee7 t\u00edch c\u1ef1c khuy\u1ebfn kh\u00edch ti\u00eau th\u1ee5 s\u1eefa, \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh s\u1eefa h\u1ecdc \u0111\u01b0\u1eddng tr\u00ean to\u00e0n qu\u1ed1c. Nh\u00ecn chung, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng, mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p s\u1eefa n\u00f3i chung v\u00e0 c\u00e1c doanh nghi\u1ec7p s\u1eefa Nh\u1eadt B\u1ea3n n\u00f3i ri\u00eang.<\/p>\n

B&Company Trung Ho\u00e0ng<\/strong><\/p>\n

Th\u1ea9m quy\u1ec1n gi\u1ea3i quy\u1ebft:<\/strong><\/em><\/p>\n

    \n
  1. Department of Agriculture \u2013 Australian Government, \u201cXu h\u01b0\u1edbng ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m d\u00e0i h\u1ea1n t\u1ea1i ch\u00e2u \u00c1\u201d, 2013. Li\u00ean k\u1ebft \u0111\u1ebfn b\u00e1o c\u00e1o (t\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng): daff.gov.au<\/a><\/li>\n
  2. Tra c\u1ee9u d\u00e2n s\u1ed1 tr\u00ean website c\u1ee7a United Nations: un.org<\/a><\/li>\n<\/ol>\n
      \n
    1. Kantar Worldpanel, \u201cT\u1ed5ng quan v\u1ec1 ng\u00e0nh s\u1eefa t\u1ea1i Vi\u1ec7t Nam\u201d, 2013. Li\u00ean k\u1ebft \u0111\u1ebfn b\u00e1o c\u00e1o: com<\/a><\/li>\n<\/ol>\n
        \n
      1. New Zealand Government, \u201cC\u01a1 h\u1ed9i cho c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa NZ t\u1ea1i \u0110\u00f4ng Nam \u00c1\u201d, 2015. Li\u00ean k\u1ebft \u0111\u1ebfn b\u00e1o c\u00e1o (t\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng): govt.nz<\/a><\/li>\n
      2. Euromonitor, \u201cS\u1eefa u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam\u201d, \u201cPh\u00f4 mai t\u1ea1i Vi\u1ec7t Nam\u201d, \u201cS\u1eefa chua v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa l\u00ean men t\u1ea1i Vi\u1ec7t Nam\u201d, 2015. Li\u00ean k\u1ebft \u0111\u1ebfn b\u00e1o c\u00e1o: drinking milk<\/a>, cheese<\/a>, yoghurt<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

        Th\u1ecb tr\u01b0\u1eddng s\u1eefa t\u1ea1i Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":7779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1160,1138],"class_list":["post-7123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-food-agriculture-en","tag-distribution-eating-out-en"],"yoast_head":"\nDairy Market in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/dairy-products-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dairy Market in Vietnam\" \/>\n<meta property=\"og:description\" content=\"Dairy Market in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/dairy-products-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-15T03:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-21T10:59:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2017\/11\/20171511.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&Company Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&Company Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/vi\/dairy-products-en\/\",\"url\":\"https:\/\/b-company.jp\/vi\/dairy-products-en\/\",\"name\":\"Dairy Market in Vietnam - 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