{"id":7123,"date":"2017-11-15T10:00:59","date_gmt":"2017-11-15T03:00:59","guid":{"rendered":"http:\/\/b-company.jp\/?p=2858"},"modified":"2024-06-21T17:59:57","modified_gmt":"2024-06-21T10:59:57","slug":"dairy-products-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/dairy-products-en\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng s\u1eefa t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

\u201c3800 t\u1ea5n s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa v\u00e0o n\u0103m 2050\u201d<\/strong><\/em><\/p>\n

V\u1edbi thu nh\u1eadp cao h\u01a1n v\u00e0 nh\u1eadn th\u1ee9c dinh d\u01b0\u1ee1ng t\u1ed1t h\u01a1n, ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng c\u01b0\u1eddng mua c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. Theo \u01b0\u1edbc t\u00ednh, v\u00e0o n\u0103m 2050, m\u1ed7i ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1ebd ti\u00eau th\u1ee5 34 kg s\u1eefa v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan m\u1ed7i n\u0103m, nh\u00e2n v\u1edbi t\u1ed5ng d\u00e2n s\u1ed1 112 tri\u1ec7u ng\u01b0\u1eddi th\u00ec s\u1ebd t\u1ea1o ra quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 3.800 t\u1ea5n s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa.<\/p>\n

<\/p>\n

Hi\u1ec7n nay, 80% h\u1ed9 gia \u0111\u00ecnh th\u00e0nh th\u1ecb v\u00e0 50% h\u1ed9 gia \u0111\u00ecnh n\u00f4ng th\u00f4n mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa m\u1ed7i th\u00e1ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u0169ng th\u00edch mua s\u1eafm t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng tr\u00ean ph\u1ed1, m\u1eb7c d\u00f9 c\u00e1c si\u00eau th\u1ecb v\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111ang nhanh ch\u00f3ng chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n. B\u00ean c\u1ea1nh \u0111\u00f3, khi mua s\u1eafm s\u1eefa, ng\u01b0\u1eddi mua c\u00f3 xu h\u01b0\u1edbng k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m FMCG kh\u00e1c, ch\u1ee7 y\u1ebfu l\u00e0 th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i nh\u01b0 m\u00ec \u0103n li\u1ec1n v\u00e0 \u0111\u01b0\u1eddng. Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n l\u00e0 m\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa, c\u0169ng nh\u01b0 \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m n\u00f3i chung.<\/span><\/p>\n

 <\/span><\/p>\n

\u201c3 lo\u1ea1i s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa ch\u00ednh\u201d<\/strong><\/em><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n v\u00e0 ph\u00e2n lo\u1ea1i th\u00e0nh 3 lo\u1ea1i, c\u1ee5 th\u1ec3 l\u00e0 \u201cS\u1eefa u\u1ed1ng\u201d, \u201cPh\u00f4 mai\u201d v\u00e0 \u201cS\u1eefa chua\u201d. Lo\u1ea1i \u201cS\u1eefa u\u1ed1ng\u201d bao g\u1ed3m s\u1eefa n\u01b0\u1edbc, \u0111\u1ed3 u\u1ed1ng s\u1eefa c\u00f3 h\u01b0\u01a1ng v\u1ecb, \u0111\u1ed3 u\u1ed1ng b\u1ed9t c\u00f3 h\u01b0\u01a1ng v\u1ecb v\u00e0 s\u1eefa b\u1ed9t. T\u1eeb n\u0103m 2013 \u0111\u1ebfn n\u0103m 2018, gi\u00e1 tr\u1ecb b\u00e1n s\u1eefa u\u1ed1ng c\u1ee7a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n t\u0103ng t\u1eeb $1,2 t\u1ef7 l\u00ean $2,3 t\u1ef7 (CAGR: 14%).<\/p>\n

Vinamilk l\u00e0 c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, chi\u1ebfm 48% gi\u00e1 tr\u1ecb b\u00e1n h\u00e0ng n\u0103m 2015 v\u00e0 c\u00f3 152 c\u1eeda h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean to\u00e0n qu\u1ed1c. FrieslandCampina \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 25,7%.
\nTrong khi \u0111\u00f3, TH Food Chain JSC (TH) \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 m\u1edbi nh\u01b0ng \u0111\u00e1ng g\u1eddm. Ra m\u1eaft v\u00e0o n\u0103m 2009, TH \u0111\u00e3 m\u1edf 190 c\u1eeda h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean kh\u1eafp c\u00e1c qu\u1ed1c gia.<\/p>\n

<\/p>\n

H\u1ea1ng m\u1ee5c \u201cPh\u00f4 mai\u201d bao g\u1ed3m ph\u00f4 mai ch\u1ebf bi\u1ebfn v\u00e0 ph\u00f4 mai t\u1ef1 nhi\u00ean (ch\u1ec9 s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 \u0111\u1ec3 ph\u00f4 mai t\u1ef1 nhi\u00ean gi\u00e0 \u0111i). So v\u1edbi \u201cS\u1eefa u\u1ed1ng\u201d, m\u1ee9c ti\u00eau th\u1ee5 ph\u00f4 mai kh\u00e1 h\u1ea1n ch\u1ebf (gi\u00e1 tr\u1ecb b\u00e1n h\u00e0ng \u0111\u1ea1t $51 tri\u1ec7u v\u00e0o n\u0103m 2013, d\u1ef1 ki\u1ebfn \u0111\u1ea1t $98 tri\u1ec7u v\u00e0o n\u0103m 2018, CAGR: 14%).<\/p>\n

V\u1edbi \u201cCon B\u00f2 C\u01b0\u1eddi\u201d, Bel Vietnam \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i theo phong c\u00e1ch Honda khi ghi nh\u1eadn doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ea1t 78% trong n\u0103m 2015. Gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u00f2n l\u1ea1i l\u00e0 22% \u0111\u01b0\u1ee3c chia cho Fonterra, Lactalis, Vinamilk v\u00e0 c\u00e1c c\u00f4ng ty nh\u1ecf kh\u00e1c.
\nNg\u00e0nh h\u00e0ng \u201cS\u1eefa chua\u201d bao g\u1ed3m S\u1eefa chua u\u1ed1ng v\u00e0 S\u1eefa chua \u0103n. N\u0103m 2013, gi\u00e1 tr\u1ecb b\u00e1n s\u1eefa chua c\u1ee7a Vi\u1ec7t Nam l\u00e0 $333 tri\u1ec7u. V\u1edbi CAGR l\u00e0 12%, gi\u00e1 tr\u1ecb b\u00e1n s\u1ebd \u0111\u1ea1t $587 tri\u1ec7u v\u00e0o n\u0103m 2018. Vinamilk cho th\u1ea5y s\u1ef1 th\u1ed1ng tr\u1ecb r\u00f5 r\u00e0ng, chi\u1ebfm 73% gi\u00e1 tr\u1ecb b\u00e1n s\u1eefa chua c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng c\u00f4ng ty n\u1ed5i ti\u1ebfng kh\u00e1c bao g\u1ed3m TH Food Chains JSC v\u00e0 International Dairy JSC (IDP).<\/p>\n

\u201cNhi\u1ec1u c\u01a1 h\u1ed9i cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty s\u1eefa\u201d<\/strong><\/em><\/p>\n

Th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam s\u1ebd r\u1ea5t s\u00f4i \u0111\u1ed9ng trong nh\u1eefng n\u0103m t\u1edbi, khi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec1u \u0111ang t\u00edch c\u1ef1c thay \u0111\u1ed5i v\u00e0 \u0111\u1ed5i m\u1edbi. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa.
\nPh\u1ea1m vi ng\u01b0\u1eddi b\u00e1n \u0111ang m\u1edf r\u1ed9ng khi nhi\u1ec1u c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i (New Zealand, \u00dac, Nh\u1eadt B\u1ea3n, v.v.) \u0111\u00e3 tham gia th\u1ecb tr\u01b0\u1eddng. C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Ch\u00ednh ph\u1ee7 \u1ee7ng h\u1ed9 m\u1ea1nh m\u1ebd vi\u1ec7c ti\u00eau th\u1ee5 s\u1eefa, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eb1ng c\u00e1ch tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh s\u1eefa h\u1ecdc \u0111\u01b0\u1eddng tr\u00ean kh\u1eafp c\u00e1c qu\u1ed1c gia. Nh\u00ecn chung, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty s\u1eefa n\u00f3i chung v\u00e0 c\u00e1c c\u00f4ng ty s\u1eefa Nh\u1eadt B\u1ea3n n\u00f3i ri\u00eang.<\/p>\n

B&Company Trung Ho\u00e0ng<\/strong><\/p>\n

Tham kh\u1ea3o:<\/strong><\/em><\/p>\n

    \n
  1. B\u1ed9 N\u00f4ng nghi\u1ec7p \u2013 Ch\u00ednh ph\u1ee7 \u00dac, \u201cXu h\u01b0\u1edbng ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m d\u00e0i h\u1ea1n \u1edf Ch\u00e2u \u00c1\u201d, 2013. Li\u00ean k\u1ebft \u0111\u1ebfn b\u00e1o c\u00e1o (s\u1ebd t\u1ea3i xu\u1ed1ng t\u1ec7p): daff.gov.au<\/a><\/li>\n
  2. Truy v\u1ea5n d\u00e2n s\u1ed1 t\u1ea1i trang web c\u1ee7a Li\u00ean H\u1ee3p Qu\u1ed1c: un.org<\/a><\/li>\n<\/ol>\n
      \n
    1. Kantar Worldpanel, \u201cDairy talk in Vietnam\u201d, 2013. Li\u00ean k\u1ebft \u0111\u1ebfn b\u00e1o c\u00e1o: c\u00f9ng v\u1edbi<\/a><\/li>\n<\/ol>\n
        \n
      1. Ch\u00ednh ph\u1ee7 New Zealand, \u201cC\u01a1 h\u1ed9i cho c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa c\u1ee7a New Zealand t\u1ea1i \u0110\u00f4ng Nam \u00c1\u201d, 2015. Li\u00ean k\u1ebft \u0111\u1ebfn b\u00e1o c\u00e1o (s\u1ebd t\u1ea3i xu\u1ed1ng t\u1ec7p): govt.nz<\/a><\/li>\n
      2. Euromonitor, \u201cU\u1ed1ng s\u1eefa t\u1ea1i Vi\u1ec7t Nam\u201d, \u201cPh\u00f4 mai t\u1ea1i Vi\u1ec7t Nam\u201d, \u201cS\u1eefa chua v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa chua t\u1ea1i Vi\u1ec7t Nam\u201d, 2015. Li\u00ean k\u1ebft \u0111\u1ebfn b\u00e1o c\u00e1o: u\u1ed1ng s\u1eefa<\/a>, ph\u00f4 mai<\/a>, s\u1eefa chua<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

        Th\u1ecb tr\u01b0\u1eddng s\u1eefa t\u1ea1i Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":7779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1160,1138],"yoast_head":"\nDairy Market in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/dairy-products-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dairy Market in Vietnam - B-Company\" \/>\n<meta property=\"og:description\" content=\"Dairy Market in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/dairy-products-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-15T03:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-21T10:59:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2017\/11\/20171511.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/dairy-products-en\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2017\/11\/20171511.jpg\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/dairy-products-en\/#webpage\",\"url\":\"https:\/\/b-company.jp\/dairy-products-en\/\",\"name\":\"Dairy Market in Vietnam - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/dairy-products-en\/#primaryimage\"},\"datePublished\":\"2017-11-15T03:00:59+00:00\",\"dateModified\":\"2024-06-21T10:59:57+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/dairy-products-en\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49416fcfd1b8a2181bccc4940430d500?s=96&d=mm&r=g\",\"caption\":\"B&Company Vietnam\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/7123"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=7123"}],"version-history":[{"count":1,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/7123\/revisions"}],"predecessor-version":[{"id":14380,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/7123\/revisions\/14380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/7779"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=7123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=7123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=7123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}