{"id":7122,"date":"2016-10-15T10:00:56","date_gmt":"2016-10-15T03:00:56","guid":{"rendered":"http:\/\/b-company.jp\/?p=2777"},"modified":"2024-06-25T15:41:44","modified_gmt":"2024-06-25T08:41:44","slug":"baby-products-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/baby-products-en\/","title":{"rendered":"S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c em b\u00e9 t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

\u201c6,15 tri\u1ec7u tr\u1ebb em t\u1eeb 0-3 tu\u1ed5i\u201d<\/strong><\/p>\n

Ch\u00e2u \u00c1 - Th\u00e1i B\u00ecnh D\u01b0\u01a1ng l\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u00ednh cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c em b\u00e9. N\u0103m 2015, khu v\u1ef1c n\u00e0y chi\u1ebfm 49% gi\u00e1 tr\u1ecb doanh s\u1ed1 b\u00e1n th\u1ef1c ph\u1ea9m tr\u1ebb em tr\u00ean to\u00e0n c\u1ea7u ($14,7 t\u1ef7\/$30 t\u1ef7) v\u00e0 23% gi\u00e1 tr\u1ecb doanh s\u1ed1 b\u00e1n t\u00e3 tr\u00ean to\u00e0n c\u1ea7u ($6,7 t\u1ef7\/$29 t\u1ef7).
\n
\nTrong khu v\u1ef1c Ch\u00e2u \u00c1 - Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em. V\u00ed d\u1ee5, t\u1eeb n\u0103m 2012 \u0111\u1ebfn n\u0103m 2017, Th\u00e1i Lan, Malaysia v\u00e0 Vi\u1ec7t Nam \u01b0\u1edbc t\u00ednh c\u00f3 CAGR d\u01b0\u01a1ng v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m tr\u1ebb em, l\u1ea7n l\u01b0\u1ee3t l\u00e0 6%, 6,6% v\u00e0 12,1%.
\nVi\u1ec7t Nam \u0111\u00e3 c\u00f3 s\u1ef1 m\u1edf r\u1ed9ng t\u01b0\u01a1ng \u0111\u1ed1i nhanh ch\u00f3ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em, ph\u1ea7n l\u1edbn l\u00e0 do \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y c\u00f3 nhi\u1ec1u tr\u1ebb em. N\u0103m 2015, Vi\u1ec7t Nam c\u00f3 6,15 tri\u1ec7u tr\u1ebb em t\u1eeb 0-3 tu\u1ed5i, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 6,7% t\u1ed5ng d\u00e2n s\u1ed1; v\u00e0 t\u1ef7 l\u1ec7 sinh th\u00f4 l\u00e0 17,4 tr\u1ebb s\u01a1 sinh tr\u00ean 1000 ng\u01b0\u1eddi.<\/p>\n

\u0110\u1ec3 so s\u00e1nh, con s\u1ed1 t\u01b0\u01a1ng \u1ee9ng c\u1ee7a Nh\u1eadt B\u1ea3n l\u00e0 4,3 tri\u1ec7u, 3,4% v\u00e0 8,3 tr\u1ebb s\u01a1 sinh tr\u00ean 1000 ng\u01b0\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u ph\u1ee5 n\u1eef Vi\u1ec7t Nam \u0111i l\u00e0m (bao g\u1ed3m 48% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng). H\u1ecd c\u00f3 l\u1ecbch tr\u00ecnh ch\u1eb7t ch\u1ebd h\u01a1n v\u00e0 do \u0111\u00f3 c\u1ea7n nhi\u1ec1u s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c em b\u00e9 l\u00e0m s\u1eb5n h\u01a1n.<\/p>\n

\u201c\u0110\u1ea1t $1.5 t\u1ef7 v\u00e0o n\u0103m 2017\u201d<\/strong><\/p>\n

\u0110\u1ec3 ph\u00e2n t\u00edch t\u1ed1t h\u01a1n, c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh 3 nh\u00f3m: \u201cth\u1ee9c \u0103n tr\u1ebb em\u201d, \u201ct\u00e3\u201d v\u00e0 \u201cs\u1ea3n ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u1ebb em\u201d. \u0110\u1ed1i v\u1edbi \u201cth\u1ee9c \u0103n tr\u1ebb em\u201d, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u0103ng 9% v\u00e0o n\u0103m 2015 v\u00e0 \u01b0\u1edbc t\u00ednh \u0111\u1ea1t $1,5 t\u1ef7 v\u00e0o n\u0103m 2017.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ch\u1ecbu \u1ea3nh h\u01b0\u1edfng l\u1edbn b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 dinh d\u01b0\u1ee1ng, gi\u00e1 c\u1ea3 v\u00e0 th\u00e0nh ph\u1ea7n an to\u00e0n. Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd c\u0169ng th\u1ea5y c\u1ea7n ph\u1ea3i tham kh\u1ea3o \u00fd ki\u1ebfn gia \u0111\u00ecnh, b\u1ea1n b\u00e8 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c chuy\u00ean gia s\u1ee9c kh\u1ecfe tr\u1ebb em tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n

V\u1ec1 ph\u00eda cung \u1ee9ng, CTCP S\u1eefa Vi\u1ec7t Nam (Vinamilk) l\u00e0 \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea1t doanh s\u1ed1 27% trong n\u0103m 2015. C\u00e1c \u0111\u01a1n v\u1ecb l\u1edbn kh\u00e1c ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i, trong \u0111\u00f3 c\u00f3 Abbott, Nestle v\u00e0 FrieslandCampina Dutch Lady.<\/p>\n

\u201cBobby, Huggies v\u00e0 Pampers chi\u1ebfm g\u1ea7n 80% c\u1ed5 phi\u1ebfu\u201d<\/strong><\/p>\n

\u201cT\u00e3\u201d c\u0169ng l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m d\u00e0nh cho tr\u1ebb em. N\u0103m 2015, l\u01b0\u1ee3ng t\u00e3\/b\u1ec9m\/qu\u1ea7n c\u1ee7a tr\u1ebb em 0-3 tu\u1ed5i t\u1ea1i Vi\u1ec7t Nam l\u00e0 192 chi\u1ebfc\/tr\u1ebb\/n\u0103m. Con s\u1ed1 n\u00e0y nh\u00e2n v\u1edbi 6,15 tri\u1ec7u tr\u1ebb em 0-3 tu\u1ed5i th\u00ec t\u1ed5ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 l\u00e0 1,2 t\u1ef7 chi\u1ebfc.<\/p>\n

Nh\u00ecn chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u01b0a chu\u1ed9ng t\u00e3 d\u00f9ng m\u1ed9t l\u1ea7n (t\u1ed5ng doanh s\u1ed1 75%) h\u01a1n t\u00e3 v\u1ea3i. M\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 da, gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ed9 kh\u00f4 tho\u00e1ng qua \u0111\u00eam.<\/p>\n

Hi\u1ec7n nay c\u00f3 kho\u1ea3ng 50 th\u01b0\u01a1ng hi\u1ec7u t\u00e3 c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam, nh\u01b0ng ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n thu\u1ed9c v\u1ec1 Diana Unicharm v\u1edbi Bobby (t\u1ed5ng gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb l\u00e0 36%), Kimberly Clark v\u1edbi Huggies (28%) v\u00e0 Procter & Gamble v\u1edbi Pampers (15%).
\nB\u00ean c\u1ea1nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eadp kh\u1ea9u nh\u01b0 Goon, Merries, Genki, Moony, v.v. c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y r\u1ea5t nhi\u1ec1u \u1edf nhi\u1ec1u c\u1eeda h\u00e0ng.<\/p>\n

\u201cNhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao\u201d<\/strong><\/p>\n

\u201cC\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u1ebb s\u01a1 sinh\u201d bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c t\u00f3c, ch\u0103m s\u00f3c da, \u0111\u1ed3 d\u00f9ng v\u1ec7 sinh c\u00e1 nh\u00e2n, thu\u1ed1c tr\u1ecb ph\u00e1t ban, v.v. Ph\u1ea7n n\u00e0y \u0111\u1eb7c bi\u1ec7t quan s\u00e1t th\u1ea5y s\u1ef1 lan truy\u1ec1n nhanh ch\u00f3ng kh\u00f4ng ch\u00ednh th\u1ed1ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c khu v\u1ef1c th\u00e0nh th\u1ecb.<\/p>\n

Tr\u00ean h\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng ch\u0103m s\u00f3c em b\u00e9 tr\u1ef1c tuy\u1ebfn (v\u00ed d\u1ee5 kidplaza.vn, tuticare.com), ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i c\u1ee7a M\u1ef9, Nh\u1eadt B\u1ea3n, \u0110\u1ee9c, \u00dd v\u00e0 Ph\u00e1p. C\u00f3 v\u1ebb nh\u01b0 c\u00e1c b\u1eadc ph\u1ee5 huynh th\u01b0\u1eddng l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c em b\u00e9 ch\u1ea5t l\u01b0\u1ee3ng cao trong kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh, khi\u1ebfn th\u1ecb tr\u01b0\u1eddng kh\u00e1 h\u00e0o ph\u00f3ng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty l\u1edbn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Hi\u1ec7n t\u1ea1i, Johnson & Johnson \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi th\u1ecb ph\u1ea7n b\u00e1n l\u1ebb l\u00e0 64% v\u00e0o n\u0103m 2015. Nh\u1eefng c\u00e1i t\u00ean n\u1ed5i ti\u1ebfng kh\u00e1c bao g\u1ed3m Bubchen, Pigeon, Chicco, v.v.<\/p>\n

Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c em b\u00e9 t\u1ea1i Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai g\u1ea7n. S\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1edf th\u00edch ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb, l\u00e0 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n tham gia s\u00e2n ch\u01a1i.<\/p>\n

B&Company Trung Ho\u00e0ng<\/strong>\u00a0<\/strong><\/p>\n

T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/u><\/em><\/p>\n

    \n
  1. Nielsen, \u201cXu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 t\u00e3 l\u00f3t tr\u1ebb em tr\u00ean to\u00e0n th\u1ebf gi\u1edbi\u201d, 2015<\/em><\/li>\n
  2. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng minh b\u1ea1ch, \u201cTh\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m tr\u1ebb em v\u00e0 dinh d\u01b0\u1ee1ng nhi khoa Th\u00e1i Lan\/Malaysia\/Vi\u1ec7t Nam: Ph\u00e2n t\u00edch v\u00e0 d\u1ef1 b\u00e1o 2007-2017\u201d, 2011<\/em><\/li>\n
  3. Euromonitor, \u201cTh\u1ef1c ph\u1ea9m cho tr\u1ebb em t\u1ea1i Vi\u1ec7t Nam\u201d, \u201cT\u00e3 l\u00f3t \u2013 T\u00e3 qu\u1ea7n \u2013 Qu\u1ea7n d\u00e0i t\u1ea1i Vi\u1ec7t Nam\u201d, 2015<\/em><\/li>\n
  4. Li\u00ean h\u1ee3p qu\u1ed1c \u2013 B\u1ed9 ph\u1eadn Kinh t\u1ebf v\u00e0 X\u00e3 h\u1ed9i (esa.un.org)<\/em><\/li>\n
  5. Ph\u1ee5 N\u1eef Vi\u1ec7t Nam \u2013 B\u00e1o Ch\u00ednh Th\u1ee9c C\u1ee7a H\u1ed9i Li\u00ean Hi\u1ec7p Ph\u1ee5 N\u1eef Vi\u1ec7t Nam<\/em><\/li>\n<\/ol>\n
    \n
    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c em b\u00e9 t\u1ea1i Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":8834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1142,1198],"yoast_head":"\nBaby care product in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/baby-products-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baby care product in Vietnam - B-Company\" \/>\n<meta property=\"og:description\" content=\"Baby care product in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/baby-products-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-15T03:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:41:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/baby-products-en\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/baby-products-en\/#webpage\",\"url\":\"https:\/\/b-company.jp\/baby-products-en\/\",\"name\":\"Baby care product in Vietnam - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/baby-products-en\/#primaryimage\"},\"datePublished\":\"2016-10-15T03:00:56+00:00\",\"dateModified\":\"2024-06-25T08:41:44+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/baby-products-en\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49416fcfd1b8a2181bccc4940430d500?s=96&d=mm&r=g\",\"caption\":\"B&Company Vietnam\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/7122"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=7122"}],"version-history":[{"count":1,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/7122\/revisions"}],"predecessor-version":[{"id":14605,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/7122\/revisions\/14605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/8834"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=7122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=7122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=7122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}