{"id":7122,"date":"2016-10-15T10:00:56","date_gmt":"2016-10-15T03:00:56","guid":{"rendered":"http:\/\/b-company.jp\/?p=2777"},"modified":"2024-06-25T15:41:44","modified_gmt":"2024-06-25T08:41:44","slug":"baby-products-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/baby-products-en\/","title":{"rendered":"S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c em b\u00e9 t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<p><strong>&#8220;6.15 Million 0-3 years old babies&#8221;<\/strong><\/p>\n<p>Ch\u00e2u \u00c1 - Th\u00e1i B\u00ecnh D\u01b0\u01a1ng l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em. N\u0103m 2015, khu v\u1ef1c n\u00e0y chi\u1ebfm 49% doanh s\u1ed1 theo gi\u00e1 tr\u1ecb c\u1ee7a ng\u00e0nh th\u1ef1c ph\u1ea9m tr\u1ebb em tr\u00ean to\u00e0n c\u1ea7u ($14,7 t\u1ef7\/$30 t\u1ef7 USD) v\u00e0 23% doanh s\u1ed1 theo gi\u00e1 tr\u1ecb c\u1ee7a ng\u00e0nh t\u00e3 tr\u00ean to\u00e0n c\u1ea7u ($6,7 t\u1ef7\/$29 t\u1ef7 USD).<br \/>\n<!--more--><br \/>\nTrong khu v\u1ef1c Ch\u00e2u \u00c1 - Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, c\u00e1c qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em. Ch\u1eb3ng h\u1ea1n, trong giai \u0111o\u1ea1n 2012-2017, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m tr\u1ebb em t\u1ea1i Th\u00e1i Lan, Malaysia v\u00e0 Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh c\u00f3 CAGR d\u01b0\u01a1ng, l\u1ea7n l\u01b0\u1ee3t \u1edf m\u1ee9c 6%, 6,6% v\u00e0 12,1%.<br \/>\n<img decoding=\"async\" class=\"alignright size-medium\" src=\"https:\/\/i.imgur.com\/dlJNXW1.jpg\" width=\"283\" height=\"300\" data-no-auto-translation=\"\" \/>Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 m\u1edf r\u1ed9ng t\u01b0\u01a1ng \u0111\u1ed1i nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em, ph\u1ea7n l\u1edbn nh\u1edd s\u1ed1 l\u01b0\u1ee3ng tr\u1ebb s\u01a1 sinh cao. N\u0103m 2015, Vi\u1ec7t Nam c\u00f3 6,15 tri\u1ec7u tr\u1ebb em t\u1eeb 0-3 tu\u1ed5i, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 6,7% t\u1ed5ng d\u00e2n s\u1ed1; t\u1ef7 su\u1ea5t sinh th\u00f4 l\u00e0 17,4 tr\u1ebb s\u01a1 sinh tr\u00ean 1.000 ng\u01b0\u1eddi.<\/p>\n<p>\u0110\u1ec3 so s\u00e1nh, c\u00e1c con s\u1ed1 t\u01b0\u01a1ng \u1ee9ng c\u1ee7a Nh\u1eadt B\u1ea3n l\u00e0 4,3 tri\u1ec7u tr\u1ebb, 3,4% v\u00e0 8,3 tr\u1ebb s\u01a1 sinh tr\u00ean 1.000 ng\u01b0\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u ph\u1ee5 n\u1eef Vi\u1ec7t Nam \u0111i l\u00e0m (chi\u1ebfm 48% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng). H\u1ecd c\u00f3 l\u1ecbch tr\u00ecnh b\u1eadn r\u1ed9n h\u01a1n v\u00e0 do \u0111\u00f3 c\u1ea7n nhi\u1ec1u s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em ch\u1ebf bi\u1ebfn s\u1eb5n h\u01a1n.<\/p>\n<p><strong>&#8220;Reach $1.5 Billion in 2017&#8221;<\/strong><\/p>\n<p>\u0110\u1ec3 ph\u00e2n t\u00edch thu\u1eadn ti\u1ec7n h\u01a1n, c\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh 3 nh\u00f3m: \u201cth\u1ef1c ph\u1ea9m tr\u1ebb em\u201d, \u201ct\u00e3\u201d v\u00e0 \u201cs\u1ea3n ph\u1ea9m chuy\u00ean d\u1ee5ng cho tr\u1ebb em\u201d. \u0110\u1ed1i v\u1edbi \u201cth\u1ef1c ph\u1ea9m tr\u1ebb em\u201d, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u0103ng 9% trong n\u0103m 2015 v\u00e0 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n s\u1ebd \u0111\u1ea1t gi\u00e1 tr\u1ecb $1,5 t\u1ef7 USD v\u00e0o n\u0103m 2017.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ch\u1ecbu \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 dinh d\u01b0\u1ee1ng, gi\u00e1 c\u1ea3 v\u00e0 th\u00e0nh ph\u1ea7n an to\u00e0n. Nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng cho r\u1eb1ng c\u1ea7n tham kh\u1ea3o \u00fd ki\u1ebfn gia \u0111\u00ecnh, b\u1ea1n b\u00e8 ho\u1eb7c th\u1eadm ch\u00ed c\u00e1c chuy\u00ean gia s\u1ee9c kh\u1ecfe tr\u1ebb em tr\u01b0\u1edbc khi \u0111\u01b0a ra l\u1ef1a ch\u1ecdn cu\u1ed1i c\u00f9ng.<\/p>\n<p>V\u1ec1 ph\u00eda cung, Vietnam Dairy Products JSC (Vinamilk) l\u00e0 doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, chi\u1ebfm 27% doanh s\u1ed1 theo gi\u00e1 tr\u1ecb trong n\u0103m 2015. C\u00e1c doanh nghi\u1ec7p l\u1edbn kh\u00e1c ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i, bao g\u1ed3m Abbott, Nestle v\u00e0 FrieslandCampina Dutch Lady.<\/p>\n<p><strong>&#8220;Bobby, Huggies and Pampers \u00a0nearly 80% of share&#8221;<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignright size-medium\" src=\"https:\/\/i.imgur.com\/XHiInIA.jpg\" width=\"300\" height=\"300\" data-no-auto-translation=\"\" \/>\u201cT\u00e3\u201d c\u0169ng l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m tr\u1ebb em. N\u0103m 2015, m\u1ee9c s\u1eed d\u1ee5ng t\u00e3 l\u00f3t\/t\u00e3 qu\u1ea7n c\u1ee7a tr\u1ebb em t\u1eeb 0-3 tu\u1ed5i t\u1ea1i Vi\u1ec7t Nam l\u00e0 192 chi\u1ebfc\/tr\u1ebb\/n\u0103m. Nh\u00e2n v\u1edbi 6,15 tri\u1ec7u tr\u1ebb em t\u1eeb 0-3 tu\u1ed5i, t\u1ed5ng l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u0111\u1ea1t 1,2 t\u1ef7 chi\u1ebfc.<\/p>\n<p>Nh\u00ecn chung, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u01b0a chu\u1ed9ng t\u00e3 d\u00f9ng m\u1ed9t l\u1ea7n (chi\u1ebfm 75% t\u1ed5ng doanh s\u1ed1) h\u01a1n t\u00e3 v\u1ea3i. Nh\u1eefng m\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi mua \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 da, gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ed9 kh\u00f4 tho\u00e1ng qua \u0111\u00eam.<\/p>\n<p>Hi\u1ec7n c\u00f3 kho\u1ea3ng 50 th\u01b0\u01a1ng hi\u1ec7u t\u00e3 \u0111ang \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1ea1i Vi\u1ec7t Nam, nh\u01b0ng ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n thu\u1ed9c v\u1ec1 Diana Unicharm v\u1edbi Bobby (chi\u1ebfm 36% t\u1ed5ng gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb), Kimberly Clark v\u1edbi Huggies (28%) v\u00e0 Procter &amp; Gamble v\u1edbi Pampers (15%).<br \/>\nB\u00ean c\u1ea1nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u1eadp kh\u1ea9u nh\u01b0 Goon, Merries, Genki, Moony, v.v. c\u0169ng \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n r\u1ed9ng r\u00e3i t\u1ea1i nhi\u1ec1u c\u1eeda h\u00e0ng.<\/p>\n<p><strong>&#8220;Demand for high-quality products&#8221;<\/strong><\/p>\n<p>\u201cS\u1ea3n ph\u1ea9m chuy\u00ean d\u1ee5ng cho tr\u1ebb em\u201d bao g\u1ed3m s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c t\u00f3c, ch\u0103m s\u00f3c da, \u0111\u1ed3 d\u00f9ng v\u1ec7 sinh c\u00e1 nh\u00e2n, s\u1ea3n ph\u1ea9m \u0111i\u1ec1u tr\u1ecb h\u0103m t\u00e3, v.v. Ph\u00e2n kh\u00fac n\u00e0y \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng nhanh ch\u00f3ng v\u00e0 kh\u00e1c th\u01b0\u1eddng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn, \u0111\u1eb7c bi\u1ec7t t\u1ea1i khu v\u1ef1c \u0111\u00f4 th\u1ecb.<\/p>\n<p>T\u1ea1i h\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng ch\u0103m s\u00f3c tr\u1ebb em tr\u1ef1c tuy\u1ebfn (v\u00ed d\u1ee5: kidplaza.vn, tuticare.com), ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u1ebfn t\u1eeb M\u1ef9, Nh\u1eadt B\u1ea3n, \u0110\u1ee9c, \u00dd v\u00e0 Ph\u00e1p. C\u00f3 v\u1ebb nh\u01b0 c\u00e1c b\u1eadc cha m\u1eb9 th\u01b0\u1eddng l\u1ef1a ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em ch\u1ea5t l\u01b0\u1ee3ng cao trong kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh, khi\u1ebfn th\u1ecb tr\u01b0\u1eddng kh\u00e1 c\u1edfi m\u1edf v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, Johnson &amp; Johnson d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi th\u1ecb ph\u1ea7n gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb 64% trong n\u0103m 2015. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng kh\u00e1c bao g\u1ed3m Bubchen, Pigeon, Chicco, v.v.<\/p>\n<p>Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em c\u1ee7a Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai g\u1ea7n. S\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng gia t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1eb7c bi\u1ec7t t\u1ea1i khu v\u1ef1c \u0111\u00f4 th\u1ecb, l\u00e0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n tham gia th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: right;\"><strong>B&amp;Company Trung Ho\u00e0ng<\/strong><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><em><u>T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/u><\/em><\/p>\n<ol>\n<li><em>Nielsen, \u201cXu h\u01b0\u1edbng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m tr\u1ebb em v\u00e0 t\u00e3 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi\u201d, 2015<\/em><\/li>\n<li><em>Transparency Market Research, \u201cTh\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m tr\u1ebb em v\u00e0 dinh d\u01b0\u1ee1ng nhi khoa t\u1ea1i Th\u00e1i Lan\/Malaysia\/Vi\u1ec7t Nam: Ph\u00e2n t\u00edch v\u00e0 d\u1ef1 b\u00e1o giai \u0111o\u1ea1n 2007-2017\u201d, 2011<\/em><\/li>\n<li><em>Euromonitor, \u201cTh\u1ef1c ph\u1ea9m tr\u1ebb em t\u1ea1i Vi\u1ec7t Nam\u201d, \u201cT\u00e3 l\u00f3t - T\u00e3 - T\u00e3 qu\u1ea7n t\u1ea1i Vi\u1ec7t Nam\u201d, 2015<\/em><\/li>\n<li><em>Li\u00ean H\u1ee3p Qu\u1ed1c - V\u1ee5 Kinh t\u1ebf v\u00e0 X\u00e3 h\u1ed9i (esa.un.org)<\/em><\/li>\n<li><em>Phu Nu Viet Nam - B\u00e1o ch\u00ednh th\u1ee9c c\u1ee7a H\u1ed9i Li\u00ean hi\u1ec7p Ph\u1ee5 n\u1eef Vi\u1ec7t Nam<\/em><\/li>\n<\/ol>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -5px; top: 1.2px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c em b\u00e9 t\u1ea1i Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":8834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1142,1198],"class_list":["post-7122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-education-childcare-en","tag-life-public-service-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Baby care product in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/baby-products-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baby care product in Vietnam\" \/>\n<meta property=\"og:description\" content=\"Baby care product in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/baby-products-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-15T03:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:41:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&amp;Company Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&amp;Company Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/\",\"url\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/\",\"name\":\"Baby care product in Vietnam - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\",\"datePublished\":\"2016-10-15T03:00:56+00:00\",\"dateModified\":\"2024-06-25T08:41:44+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/vi\/baby-products-en\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/b-company.jp\/vi\/baby-products-en\/#primaryimage\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\",\"contentUrl\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2016\/10\/babe.jpeg\",\"width\":960,\"height\":640},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; 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