{"id":4834,"date":"2020-03-15T10:00:20","date_gmt":"2020-03-15T03:00:20","guid":{"rendered":"http:\/\/b-company.jp\/?p=4834"},"modified":"2024-06-24T10:48:33","modified_gmt":"2024-06-24T03:48:33","slug":"pharmacy-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/pharmacy-en\/","title":{"rendered":"\u0110\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Kinh doanh chu\u1ed7i l\u00e0 m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n kh\u00e1 nhanh t\u1ea1i Vi\u1ec7t Nam trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 nhi\u1ec1u doanh nghi\u1ec7p trong nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau \u0111\u00e3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n. T\u1eeb th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng \u0111\u1ebfn c\u00f4ng ngh\u1ec7, ch\u00fang ta \u0111\u00e3 th\u1ea5y r\u1ea5t nhi\u1ec1u \u00f4ng l\u1edbn l\u00e0m t\u1ed1t v\u1edbi m\u00f4 h\u00ecnh n\u00e0y. L\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng l\u1edbn lu\u00f4n c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng th\u1ec3 \u0111\u1ee9ng ngo\u00e0i xu h\u01b0\u1edbng n\u00e0y.<\/p>\n


\nTi\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam d\u1ef1a tr\u00ean d\u00e2n s\u1ed1 ng\u00e0y c\u00e0ng t\u0103ng, x\u00e3 h\u1ed9i gi\u00e0 h\u00f3a v\u00e0 thu nh\u1eadp kh\u1ea3 d\u1ee5ng ng\u00e0y c\u00e0ng t\u0103ng s\u1ebd \u0111\u01b0\u1ee3c chi cho ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, d\u1eabn \u0111\u1ebfn vi\u1ec7c mua nhi\u1ec1u thu\u1ed1c h\u01a1n. Theo , chi ti\u00eau cho ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a Vi\u1ec7t Nam \u01b0\u1edbc t\u00ednh l\u00e0 16,1 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2017, chi\u1ebfm 7,5% GDP trong c\u00f9ng n\u0103m v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u1edbi CAGR l\u00e0 12,5% m\u1ed7i n\u0103m l\u00ean 22,7 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2021. Sau \u0111\u00f3 v\u00e0o n\u0103m 2019, m\u1ed9t b\u00e1o c\u00e1o ti\u1ebfp theo n\u00eau r\u1eb1ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng c\u1ee7a ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam \u0111\u1ea1t 6,5 t\u1ef7 \u0111\u00f4 la M\u1ef9, t\u0103ng 10,17% so v\u1edbi n\u0103m tr\u01b0\u1edbc (5,9 t\u1ef7 \u0111\u00f4 la M\u1ef9). \u00d4ng V\u00f5 T\u00e2n Th\u00e0nh, Ph\u00f3 Ch\u1ee7 t\u1ecbch Ph\u00f2ng Th\u01b0\u01a1ng m\u1ea1i v\u00e0 C\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam (VCCI), c\u0169ng chia s\u1ebb r\u1eb1ng ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c cho \u0111\u1ebfn n\u0103m 2022.<\/p>\n

Theo nghi\u00ean c\u1ee9u do Economist Intelligence Unit th\u1ef1c hi\u1ec7n n\u0103m 2018, doanh s\u1ed1 b\u00e1n d\u01b0\u1ee3c ph\u1ea9m h\u00e0ng n\u0103m d\u1ef1 ki\u1ebfn c\u1ee7a Vi\u1ec7t Nam v\u00e0o n\u0103m 2022 ch\u1ec9 \u0111\u1ea1t 5,44 t\u1ef7 USD, th\u1ea5p th\u1ee9 3 trong s\u1ed1 c\u00e1c qu\u1ed1c gia \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u nh\u01b0ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) v\u1ec1 chi ti\u00eau cho d\u01b0\u1ee3c ph\u1ea9m l\u00e0 d\u01b0\u01a1ng.<\/p>\n

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M\u1eb7c d\u00f9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1eabn c\u00f2n ph\u00e2n m\u1ea3nh. M\u1ed9t s\u1ed1 c\u00f4ng ty l\u1edbn nh\u1ea5t ch\u1ec9 ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0i ngh\u00ecn tri\u1ec7u USD, ch\u01b0a \u0111\u1ebfn 5% th\u1ecb ph\u1ea7n. V\u1eabn c\u00f2n c\u01a1 h\u1ed9i trong s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 c\u00e1c c\u00f4ng ty ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n. Ng\u00e0nh ph\u00e2n ph\u1ed1i thu\u1ed1c \u0111\u01b0\u1ee3c chia th\u00e0nh ph\u00e2n ph\u1ed1i t\u1ea1i b\u1ec7nh vi\u1ec7n (ETC) v\u00e0 nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb (OTC). Hi\u1ec7n t\u1ea1i, k\u00eanh ETC chi\u1ebfm 70% th\u1ecb tr\u01b0\u1eddng thu\u1ed1c v\u00e0 k\u00eanh OTC chi\u1ebfm 30% c\u00f2n l\u1ea1i. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb k\u00eanh ETC sang k\u00eanh OTC v\u00ec c\u00e1c ch\u00ednh s\u00e1ch m\u1edbi \u0111ang y\u00eau c\u1ea7u c\u00e1c b\u1ec7nh vi\u1ec7n \u01b0u ti\u00ean thu\u1ed1c trong n\u01b0\u1edbc th\u01b0\u1eddng r\u1ebb h\u01a1n. Vi\u1ec7c m\u1edf r\u1ed9ng sang k\u00eanh OTC s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh, \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 tr\u00e1nh b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c quy \u0111\u1ecbnh li\u00ean quan.<\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7n \u0111\u1ea1i ch\u01b0a?<\/strong>
\nM\u00f4 h\u00ecnh chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m \u0111\u00e3 h\u00ecnh th\u00e0nh t\u1eeb nhi\u1ec1u th\u1eadp k\u1ef7 tr\u01b0\u1edbc nh\u01b0ng thay \u0111\u1ed5i kh\u00e1 ch\u1eadm v\u00e0 ch\u1ec9 b\u1eaft \u0111\u1ea7u n\u1edf r\u1ed9 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt l\u00e0: Phano, Pharmacity, Medicare, v.v. Nh\u1edd ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1, th\u1eadm ch\u00ed c\u00f2n thu h\u00fat nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc kh\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i ng\u00e0nh nh\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, FPT Retail, Nguy\u1ec5n Kim, Vingroup nh\u1ea3y v\u00e0o th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn nh\u01b0ng \u0111\u1ea7y r\u1ee7i ro n\u00e0y. C\u00e1c chu\u1ed7i n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd g\u00f3p ph\u1ea7n chuy\u00ean nghi\u1ec7p h\u00f3a to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i, t\u0103ng quy m\u00f4 l\u00ean h\u00e0ng ngh\u00ecn trong nh\u1eefng n\u0103m t\u1edbi, thay \u0111\u1ed5i di\u1ec7n m\u1ea1o ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 s\u1edbm chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong t\u1ed5ng doanh thu c\u1ee7a k\u00eanh OTC.<\/p>\n

M\u1ed9t trong nh\u1eefng chu\u1ed7i nh\u00e0 thu\u1ed1c quen thu\u1ed9c nh\u1ea5t v\u1edbi ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam l\u00e0 Pharmacity, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2011 t\u1ea1i TP.HCM v\u00e0 hi\u1ec7n c\u00f3 261 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c, tr\u1edf th\u00e0nh chu\u1ed7i d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng l\u1edbn nh\u1ea5t trong c\u00e1c chu\u1ed7i nh\u00e0 thu\u1ed1c hi\u1ec7n c\u00f3. Theo kh\u1ea3o s\u00e1t do BEAN survey th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 2\/2020, Pharmacity d\u1eabn \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u khi c\u00f3 74% trong s\u1ed1 179 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t bi\u1ebft \u0111\u1ebfn. V\u00e0o cu\u1ed1i n\u0103m 2019, chu\u1ed7i nh\u00e0 thu\u1ed1c n\u00e0y c\u00f4ng b\u1ed1 \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c huy \u0111\u1ed9ng v\u1ed1n v\u1edbi 31,8 tri\u1ec7u \u0111\u00f4 la M\u1ef9 cho v\u00f2ng g\u1ecdi v\u1ed1n \u0111\u1ea7u ti\u00ean c\u1ee7a Series C v\u00e0 \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u1edf 350 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2020, sau \u0111\u00f3 l\u00e0 1.000 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2021. Doanh thu t\u1eeb c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd trong n\u0103m 2019 \u01b0\u1edbc t\u00ednh t\u0103ng 129% so v\u1edbi n\u0103m 2018, \u0111\u1ea1t kho\u1ea3ng 38,7 tri\u1ec7u \u0111\u00f4 la M\u1ef9.<\/p>\n

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\u1ea2nh: Nh\u00e0 thu\u1ed1c Long Ch\u00e2u <\/em><\/span><\/p>\n

Long Ch\u00e2u c\u0169ng l\u00e0 m\u1ed9t chu\u1ed7i n\u1ed5i ti\u1ebfng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf mi\u1ec1n Nam Vi\u1ec7t Nam. H\u1ecd ban \u0111\u1ea7u \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2007 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t hi\u1ec7u thu\u1ed1c ri\u00eang l\u1ebb nh\u01b0ng \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chu\u1ed7i n\u1ed5i ti\u1ebfng t\u1ea1i th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. N\u0103m 2017, FPT Retail ch\u00ednh th\u1ee9c \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u1eb1ng vi\u1ec7c mua l\u1ea1i Long Ch\u00e2u v\u00e0 \u0111\u00e3 m\u1edf 75 c\u1eeda h\u00e0ng t\u1ea1i nhi\u1ec1u t\u1ec9nh th\u00e0nh kh\u00e1c nhau c\u1ee7a Vi\u1ec7t Nam. M\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ee7a FPT tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 \u2013 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng c\u0169ng \u0111\u00e3 t\u1eadn d\u1ee5ng kinh nghi\u1ec7m c\u1ee7a m\u00ecnh trong vi\u1ec7c v\u1eadn h\u00e0nh chu\u1ed7i b\u00e1n l\u1ebb v\u00e0 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh sang m\u1ea3ng d\u01b0\u1ee3c ph\u1ea9m b\u1eb1ng c\u00e1ch mua l\u1ea1i chu\u1ed7i nh\u00e0 thu\u1ed1c Ph\u00fac An Khang (nay l\u00e0 An Khang). M\u1eb7c d\u00f9 h\u1ecd chia s\u1ebb r\u1eb1ng An Khang kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, nh\u01b0ng chu\u1ed7i n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm.<\/p>\n

M\u1ed9t s\u1ed1 nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u0111ang \u0111\u1ec3 m\u1eaft \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y h\u1ee9a h\u1eb9n n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 Century Pharma c\u1ee7a Indonesia \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua Vistar v\u00e0 hi\u1ec7n \u0111ang s\u1edf h\u1eefu h\u01a1n 20 c\u1eeda h\u00e0ng t\u1ea1i nhi\u1ec1u trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i t\u1ea1i TP.HCM. Tuy nhi\u00ean, c\u00e1c chuy\u00ean gia cho bi\u1ebft Century Pharma c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi ti\u00ean phong nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t v\u00ec r\u1ea5t nhi\u1ec1u chu\u1ed7i c\u1eeda h\u00e0ng kh\u00e1c \u0111ang ch\u1edd \u0111\u1ee3i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n

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M\u1eb7c d\u00f9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1eabn c\u00f2n ph\u00e2n m\u1ea3nh. M\u1ed9t s\u1ed1 c\u00f4ng ty l\u1edbn nh\u1ea5t ch\u1ec9 ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0i ngh\u00ecn tri\u1ec7u USD, ch\u01b0a \u0111\u1ebfn 5% th\u1ecb ph\u1ea7n. V\u1eabn c\u00f2n c\u01a1 h\u1ed9i trong s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 c\u00e1c c\u00f4ng ty ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n. Ng\u00e0nh ph\u00e2n ph\u1ed1i thu\u1ed1c \u0111\u01b0\u1ee3c chia th\u00e0nh ph\u00e2n ph\u1ed1i t\u1ea1i b\u1ec7nh vi\u1ec7n (ETC) v\u00e0 nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb (OTC). Hi\u1ec7n t\u1ea1i, k\u00eanh ETC chi\u1ebfm 70% th\u1ecb tr\u01b0\u1eddng thu\u1ed1c v\u00e0 k\u00eanh OTC chi\u1ebfm 30% c\u00f2n l\u1ea1i. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p \u0111ang d\u1ea7n chuy\u1ec3n t\u1eeb k\u00eanh ETC sang k\u00eanh OTC v\u00ec c\u00e1c ch\u00ednh s\u00e1ch m\u1edbi \u0111ang y\u00eau c\u1ea7u c\u00e1c b\u1ec7nh vi\u1ec7n \u01b0u ti\u00ean thu\u1ed1c trong n\u01b0\u1edbc th\u01b0\u1eddng r\u1ebb h\u01a1n. Vi\u1ec7c m\u1edf r\u1ed9ng sang k\u00eanh OTC s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh, \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 tr\u00e1nh b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c quy \u0111\u1ecbnh li\u00ean quan.<\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7n \u0111\u1ea1i ch\u01b0a?<\/strong>
\nM\u00f4 h\u00ecnh chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m \u0111\u00e3 h\u00ecnh th\u00e0nh t\u1eeb nhi\u1ec1u th\u1eadp k\u1ef7 tr\u01b0\u1edbc nh\u01b0ng thay \u0111\u1ed5i kh\u00e1 ch\u1eadm v\u00e0 ch\u1ec9 b\u1eaft \u0111\u1ea7u n\u1edf r\u1ed9 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt l\u00e0: Phano, Pharmacity, Medicare, v.v. Nh\u1edd ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1, th\u1eadm ch\u00ed c\u00f2n thu h\u00fat nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc kh\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i ng\u00e0nh nh\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, FPT Retail, Nguy\u1ec5n Kim, Vingroup nh\u1ea3y v\u00e0o th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn nh\u01b0ng \u0111\u1ea7y r\u1ee7i ro n\u00e0y. C\u00e1c chu\u1ed7i n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd g\u00f3p ph\u1ea7n chuy\u00ean nghi\u1ec7p h\u00f3a to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i, t\u0103ng quy m\u00f4 l\u00ean h\u00e0ng ngh\u00ecn trong nh\u1eefng n\u0103m t\u1edbi, thay \u0111\u1ed5i di\u1ec7n m\u1ea1o ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 s\u1edbm chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong t\u1ed5ng doanh thu c\u1ee7a k\u00eanh OTC.<\/p>\n

M\u1ed9t trong nh\u1eefng chu\u1ed7i nh\u00e0 thu\u1ed1c quen thu\u1ed9c nh\u1ea5t v\u1edbi ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam l\u00e0 Pharmacity, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2011 t\u1ea1i TP.HCM v\u00e0 hi\u1ec7n c\u00f3 261 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c, tr\u1edf th\u00e0nh chu\u1ed7i d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng l\u1edbn nh\u1ea5t trong c\u00e1c chu\u1ed7i nh\u00e0 thu\u1ed1c hi\u1ec7n c\u00f3. Theo kh\u1ea3o s\u00e1t do BEAN survey th\u1ef1c hi\u1ec7n v\u00e0o th\u00e1ng 2\/2020, Pharmacity d\u1eabn \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u khi c\u00f3 74% trong s\u1ed1 179 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t bi\u1ebft \u0111\u1ebfn. V\u00e0o cu\u1ed1i n\u0103m 2019, chu\u1ed7i nh\u00e0 thu\u1ed1c n\u00e0y c\u00f4ng b\u1ed1 \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c huy \u0111\u1ed9ng v\u1ed1n v\u1edbi 31,8 tri\u1ec7u \u0111\u00f4 la M\u1ef9 cho v\u00f2ng g\u1ecdi v\u1ed1n \u0111\u1ea7u ti\u00ean c\u1ee7a Series C v\u00e0 \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u1edf 350 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2020, sau \u0111\u00f3 l\u00e0 1.000 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2021. Doanh thu t\u1eeb c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd trong n\u0103m 2019 \u01b0\u1edbc t\u00ednh t\u0103ng 129% so v\u1edbi n\u0103m 2018, \u0111\u1ea1t kho\u1ea3ng 38,7 tri\u1ec7u \u0111\u00f4 la M\u1ef9.<\/p>\n

Long Ch\u00e2u c\u0169ng l\u00e0 m\u1ed9t chu\u1ed7i n\u1ed5i ti\u1ebfng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf mi\u1ec1n Nam Vi\u1ec7t Nam. H\u1ecd ban \u0111\u1ea7u \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2007 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t hi\u1ec7u thu\u1ed1c ri\u00eang l\u1ebb nh\u01b0ng \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chu\u1ed7i n\u1ed5i ti\u1ebfng t\u1ea1i th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. N\u0103m 2017, FPT Retail ch\u00ednh th\u1ee9c \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u1eb1ng vi\u1ec7c mua l\u1ea1i Long Ch\u00e2u v\u00e0 \u0111\u00e3 m\u1edf 75 c\u1eeda h\u00e0ng t\u1ea1i nhi\u1ec1u t\u1ec9nh th\u00e0nh kh\u00e1c nhau c\u1ee7a Vi\u1ec7t Nam. M\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ee7a FPT tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 \u2013 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng c\u0169ng \u0111\u00e3 t\u1eadn d\u1ee5ng kinh nghi\u1ec7m c\u1ee7a m\u00ecnh trong vi\u1ec7c v\u1eadn h\u00e0nh chu\u1ed7i b\u00e1n l\u1ebb v\u00e0 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh sang m\u1ea3ng d\u01b0\u1ee3c ph\u1ea9m b\u1eb1ng c\u00e1ch mua l\u1ea1i chu\u1ed7i nh\u00e0 thu\u1ed1c Ph\u00fac An Khang (nay l\u00e0 An Khang). M\u1eb7c d\u00f9 h\u1ecd chia s\u1ebb r\u1eb1ng An Khang kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, nh\u01b0ng chu\u1ed7i n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm.<\/p>\n

M\u1ed9t s\u1ed1 nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u0111ang \u0111\u1ec3 m\u1eaft \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y h\u1ee9a h\u1eb9n n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 Century Pharma c\u1ee7a Indonesia \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua Vistar v\u00e0 hi\u1ec7n \u0111ang s\u1edf h\u1eefu h\u01a1n 20 c\u1eeda h\u00e0ng t\u1ea1i nhi\u1ec1u trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i t\u1ea1i TP.HCM. Tuy nhi\u00ean, c\u00e1c chuy\u00ean gia cho bi\u1ebft Century Pharma c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi ti\u00ean phong nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t v\u00ec r\u1ea5t nhi\u1ec1u chu\u1ed7i c\u1eeda h\u00e0ng kh\u00e1c \u0111ang ch\u1edd \u0111\u1ee3i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n

Cu\u1ed9c chi\u1ebfn trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m b\u00e1n l\u1ebb l\u00e0 gi\u1eefa c\u00e1i c\u0169 v\u00e0 c\u00e1i m\u1edbi. So v\u1edbi c\u00e1c chu\u1ed7i hi\u1ec7n \u0111\u1ea1i, c\u00e1c hi\u1ec7u thu\u1ed1c c\u00e1 nh\u00e2n truy\u1ec1n th\u1ed1ng \u0111ang \u1edf th\u1ebf b\u1ea5t l\u1ee3i v\u00ec c\u00e1c quy \u0111\u1ecbnh ng\u00e0y c\u00e0ng ch\u1eb7t ch\u1ebd c\u1ee7a ng\u00e0nh y t\u1ebf. T\u1eeb ng\u00e0y 01\/01\/2020, nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp b\u00e1n l\u1ebb thu\u1ed1c ph\u1ea3i c\u00f3 m\u00e1y t\u00ednh, c\u00e1c c\u1eeda h\u00e0ng c\u0169ng c\u1ea7n trang b\u1ecb t\u1ea7n su\u1ea5t ghi ch\u00e9p ph\u00f9 h\u1ee3p, \u0111\u1ed3ng th\u1eddi tri\u1ec3n khai \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u00f3 k\u1ebft n\u1ed1i m\u1ea1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ki\u1ec3m so\u00e1t ngu\u1ed3n g\u1ed1c v\u00e0 gi\u00e1 thu\u1ed1c.<\/p>\n

Th\u1ef1c t\u1ebf, \u0111\u1ed9i ng\u0169 y b\u00e1c s\u0129 chuy\u00ean nghi\u1ec7p, ngu\u1ed3n g\u1ed1c, gi\u00e1 c\u1ea3 r\u00f5 r\u00e0ng l\u00e0 nh\u1eefng ti\u00eau chu\u1ea9n khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn nh\u00e0 thu\u1ed1c, theo chia s\u1ebb t\u1eeb kh\u1ea3o s\u00e1t c\u1ee7a BEAN.<\/p>\n

<\/p>\n

Tuy nhi\u00ean, v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng. Theo Ch\u1ee7 t\u1ecbch Phano, s\u1ef1 thay \u0111\u1ed5i th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb mua thu\u1ed1c t\u1ea1i c\u00e1c hi\u1ec7u thu\u1ed1c ri\u00eang l\u1ebb sang chu\u1ed7i b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i di\u1ec5n ra kh\u00e1 ch\u1eadm. Nguy\u00ean nh\u00e2n l\u1edbn nh\u1ea5t c\u1ee7a t\u1ed1c \u0111\u1ed9 ch\u1eadm n\u00e0y l\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 mua thu\u1ed1c t\u1ea1i c\u00e1c hi\u1ec7u thu\u1ed1c g\u1ea7n nh\u00e0 v\u00e0 \u0111\u00e3 mua t\u1ea1i \u0111\u00f3 m\u1ed9t l\u1ea7n. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap c\u00e1c hi\u1ec7u thu\u1ed1c truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c chu\u1ed7i v\u00ec ch\u00fang c\u00f3 m\u1eb7t \u1edf kh\u1eafp m\u1ecdi n\u01a1i, trong m\u1ed9t con h\u1ebbm nh\u1ecf ho\u1eb7c ng\u00f5 b\u00ean c\u1ea1nh.<\/p>\n

Nh\u00e0 s\u00e1ng l\u1eadp An Khang t\u1eebng m\u00f4 t\u1ea3 ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m b\u00e1n l\u1ebb r\u1eb1ng \u201cNg\u01b0\u1eddi \u0111\u1ea7u ti\u00ean m\u1edf \u0111\u01b0\u1ee3c c\u00e1nh c\u1eeda n\u00e0y s\u1ebd chi\u1ebfn th\u1eafng, nh\u01b0ng con \u0111\u01b0\u1eddng \u0111\u1ebfn \u0111\u00f3 r\u1ea5t r\u1ee7i ro\u201d. M\u1eb7c d\u00f9 c\u00e1c chu\u1ed7i hi\u1ec7n \u0111\u1ea1i v\u1eabn c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m b\u00e1n l\u1ebb, nh\u01b0ng v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao, c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 c\u1ee7a Ch\u00ednh ph\u1ee7, nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 b\u1ecb thu h\u00fat. Ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng xu h\u01b0\u1edbng M&A trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfp t\u1ee5c s\u00f4i \u0111\u1ed9ng h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

L\u00fd Nguy\u1ec5n \u2013 B&Company Inc<\/strong><\/p>\n

Tham kh\u1ea3o:<\/strong><\/em><\/p>\n

    \n
  1. Forbes Vi\u1ec7t Nam [1]<\/a><\/li>\n
  2. Forbes Vi\u1ec7t Nam [2]<\/a><\/li>\n
  3. Forbes Vi\u1ec7t Nam [3]<\/a><\/li>\n
  4. B\u00e1o c\u00e1o Vi\u1ec7t Nam<\/a><\/li>\n
  5. S\u1edf Y t\u1ebf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    \u0110\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":7738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1138,1204],"yoast_head":"\nTime for modern pharmaceutical retail chain in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/pharmacy-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time for modern pharmaceutical retail chain in Vietnam - B-Company\" \/>\n<meta property=\"og:description\" content=\"Time for modern pharmaceutical retail chain in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/pharmacy-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-15T03:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T03:48:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2020\/04\/20200429.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/pharmacy-en\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2020\/04\/20200429.jpg\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/pharmacy-en\/#webpage\",\"url\":\"https:\/\/b-company.jp\/pharmacy-en\/\",\"name\":\"Time for modern pharmaceutical retail chain in Vietnam - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/pharmacy-en\/#primaryimage\"},\"datePublished\":\"2020-03-15T03:00:20+00:00\",\"dateModified\":\"2024-06-24T03:48:33+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/pharmacy-en\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49416fcfd1b8a2181bccc4940430d500?s=96&d=mm&r=g\",\"caption\":\"B&Company Vietnam\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/4834"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=4834"}],"version-history":[{"count":1,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/4834\/revisions"}],"predecessor-version":[{"id":14484,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/4834\/revisions\/14484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/7738"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=4834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=4834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=4834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}