{"id":4742,"date":"2020-02-15T10:00:00","date_gmt":"2020-02-15T03:00:00","guid":{"rendered":"http:\/\/b-company.jp\/?p=4742"},"modified":"2024-06-24T11:47:31","modified_gmt":"2024-06-24T04:47:31","slug":"video-streaming-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/video-streaming-en\/","title":{"rendered":"T\u01b0\u01a1ng lai c\u1ee7a truy\u1ec1n h\u00ecnh t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Truy\u1ec1n h\u00ecnh t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1ed9t ngu\u1ed3n gi\u1ea3i tr\u00ed ch\u00ednh, nh\u01b0ng ng\u00e0y nay, khi n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n theo th\u1eddi gian th\u1ef1c v\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi b\u1eadn r\u1ed9n h\u01a1n, h\u1ecd mu\u1ed1n xem b\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o, v\u00e0o b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m v\u00e0 \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u, thay v\u00ec c\u1ea3 gia \u0111\u00ecnh qu\u00e2y qu\u1ea7n quanh TV \u0111\u1ec3 xem m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh. M\u1eb7c d\u00f9 l\u00e0 lo\u1ea1i h\u00ecnh ra \u0111\u1eddi mu\u1ed9n nh\u1ea5t so v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng, d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ph\u00ed (truy\u1ec1n h\u00ecnh c\u00e1p, v\u1ec7 tinh, IPTV), truy\u1ec1n h\u00ecnh OTT \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd.C\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh OTT v\u1ec1 c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh 4 lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn video: AVOD \u2013 mi\u1ec5n ph\u00ed v\u00e0 d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o, SVOD \u2013 tr\u1ea3 ph\u00ed theo h\u00ecnh th\u1ee9c thu\u00ea bao, TVOD \u2013 tr\u1ea3 ph\u00ed d\u1ef1a tr\u00ean n\u1ed9i dung ng\u01b0\u1eddi d\u00f9ng xem v\u00e0 EST \u2013 tr\u1ea3 ph\u00ed d\u1ef1a tr\u00ean l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng. Tr\u00ean to\u00e0n c\u1ea7u, Research and Markets d\u1ef1 b\u00e1o quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 OTT s\u1ebd t\u0103ng t\u1eeb 81,6 t\u1ef7 USD n\u0103m 2019 l\u00ean 156,9 t\u1ef7 USD v\u00e0o n\u0103m 2024, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u1eb1ng n\u0103m l\u00e0 14%.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi, Vi\u1ec7t Nam \u2013 v\u1edbi m\u1ed9t th\u1ebf h\u1ec7 d\u00e2n s\u1ed1 tr\u1ebb \u2013 c\u0169ng \u0111ang ch\u1ee9ng ki\u1ebfn xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng sang truy\u1ec1n h\u00ecnh OTT, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem phim v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c tr\u00ean internet. Theo Statista, th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o \u0111\u1ea1t 86 tri\u1ec7u USD n\u0103m 2019 v\u00e0 s\u1ebd t\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u1eb1ng n\u0103m 10.39%, l\u00ean 141 tri\u1ec7u USD v\u00e0o n\u0103m 2024.<\/p>\n

Theo C\u1ee5c Ph\u00e1t thanh, Truy\u1ec1n h\u00ecnh v\u00e0 Th\u00f4ng tin \u0111i\u1ec7n t\u1eed, Vi\u1ec7t Nam c\u00f3 64 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet \u2013 \u0111\u1ee9ng th\u1ee9 12 tr\u00ean th\u1ebf gi\u1edbi v\u00e0 th\u1ee9 6 trong khu v\u1ef1c; h\u01a1n 14,6 tri\u1ec7u thu\u00ea bao b\u0103ng r\u1ed9ng c\u1ed1 \u0111\u1ecbnh; tr\u00ean 60,2 tri\u1ec7u thu\u00ea bao b\u0103ng r\u1ed9ng di \u0111\u1ed9ng (t\u00ednh \u0111\u1ebfn th\u00e1ng 11 n\u0103m 2019). Ngo\u00e0i ra, c\u01a1 quan n\u00e0y c\u0169ng cho bi\u1ebft ng\u01b0\u1eddi d\u00f9ng Internet Vi\u1ec7t Nam d\u00e0nh trung b\u00ecnh 2 gi\u1edd 31 ph\u00fat \u0111\u1ec3 xem truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn v\u00e0 video theo y\u00eau c\u1ea7u. Theo b\u00e1o c\u00e1o c\u1ee7a Nielsen n\u0103m 2016, Vi\u1ec7t Nam hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng video tr\u1ef1c tuy\u1ebfn, v\u1edbi 9 tr\u00ean 10 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd xem video tr\u1ef1c tuy\u1ebfn h\u1eb1ng tu\u1ea7n. T\u1ea5t c\u1ea3 nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y cho th\u1ea5y Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng v\u1edbi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea7y h\u1ee9a h\u1eb9n.
\nTrong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a 4 nh\u00f3m nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh OTT. Nh\u00f3m 1<\/span><\/sup> nh\u00f3m bao g\u1ed3m c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh nh\u01b0 VTV, SCTV, K+, m\u1edf r\u1ed9ng sang OTT v\u00e0 s\u1eed d\u1ee5ng internet l\u00e0m n\u1ec1n t\u1ea3ng truy\u1ec1n d\u1eabn. Nh\u00f3m 2v\u00e0<\/sup> nh\u00f3m bao g\u1ed3m c\u00e1c \u0111\u01a1n v\u1ecb ti\u1ebfp nh\u1eadn n\u1ed9i dung t\u1eeb c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh ho\u1eb7c t\u1ef1 s\u1ea3n xu\u1ea5t n\u1ed9i dung cho truy\u1ec1n h\u00ecnh nh\u01b0 Viettel, VTC, MobiFone; nh\u00f3m ti\u1ebfp theo l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t n\u1ed9i dung nguy\u00ean b\u1ea3n nh\u01b0 Cat Tien Sa, BHD. Nh\u00f3m cu\u1ed1i c\u00f9ng l\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u1ec1n t\u1ea3ng (platform) nh\u01b0 FPT Play, ZingTV, Clip, VNPT Media, v.v. v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Youtube, Netflix, iFlix, HBO GO. V\u00e0o m\u00f9a h\u00e8 n\u0103m 2019, 2 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh OTT t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p l\u1edbn c\u1ee7a Trung Qu\u1ed1c l\u00e0 WeTV (Tencent) v\u00e0 iQIYI (Baidu) c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u00e0 thanh to\u00e1n h\u1eb1ng th\u00e1ng th\u00f4ng qua Apple Store ho\u1eb7c Google Play Store.<\/p>\n

M\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a C\u1ee5c Ph\u00e1t thanh, Truy\u1ec1n h\u00ecnh v\u00e0 Th\u00f4ng tin \u0111i\u1ec7n t\u1eed c\u0169ng cho th\u1ea5y YouTube c\u00f3 s\u1ed1 l\u01b0\u1ee3t xem cao nh\u1ea5t, \u0111\u1ea1t 2,6 tri\u1ec7u; Netflix \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 1,3 tri\u1ec7u; FPT Play \u0111\u1ee9ng th\u1ee9 ba v\u1edbi 900.000 l\u01b0\u1ee3t; ClipTV \u0111\u1ea1t 350.000 l\u01b0\u1ee3t; VTVGo \u0111\u1ea1t 250.000 l\u01b0\u1ee3t. Hi\u1ec7n nay, c\u00e1c b\u00ean n\u01b0\u1edbc ngo\u00e0i d\u01b0\u1eddng nh\u01b0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n v\u00e0 c\u00e1c doanh nghi\u1ec7p truy\u1ec1n h\u00ecnh OTT trong n\u01b0\u1edbc \u0111ang g\u1eb7p m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea1nh tranh v\u1edbi h\u1ecd. \u0110\u1ec3 d\u1ecbch v\u1ee5 n\u00e0y v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3, c\u1ea7n \u0111\u00e1p \u1ee9ng 4 y\u1ebfu t\u1ed1: k\u1ebft n\u1ed1i internet \u1ed5n \u0111\u1ecbnh v\u00e0 m\u1ea1nh t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 m\u00e1y ch\u1ee7 c\u1ee7a c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh, s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Ch\u00ednh ph\u1ee7, n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.<\/p>\n

\"\"<\/p>\n

\u1ea2nh c\u1ee7a Thibault Penin<\/a> tr\u00ean Unsplash<\/a><\/em><\/p>\n

T\u00ednh \u0111\u1ebfn th\u00e1ng 11 n\u0103m 2019, t\u1ed1c \u0111\u1ed9 t\u1ea3i xu\u1ed1ng internet trung b\u00ecnh c\u1ee7a Vi\u1ec7t Nam tr\u00ean b\u0103ng r\u1ed9ng c\u1ed1 \u0111\u1ecbnh l\u00e0 42,45 Mbps v\u00e0 tr\u00ean m\u1ea1ng di \u0111\u1ed9ng l\u00e0 29,08 Mbps. M\u1eb7c d\u00f9 t\u1ed1c \u0111\u1ed9 n\u00e0y \u0111\u1ee7 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng xem n\u1ed9i dung ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u1edbi \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao, m\u00e1y ch\u1ee7 c\u1ee7a c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh trong n\u01b0\u1edbc v\u1eabn ch\u01b0a \u0111\u1ee7 \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 lu\u00f4n truy\u1ec1n t\u1ea3i n\u1ed9i dung v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t.<\/p>\n

V\u1ec1 ph\u00eda Ch\u00ednh ph\u1ee7, c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng v\u1eabn ch\u01b0a c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u1ea7y \u0111\u1ee7 cho c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc. Trong khi c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam lu\u00f4n ph\u1ea3i n\u1ed9p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c lo\u1ea1i thu\u1ebf, vi\u1ec7c thu thu\u1ebf t\u1eeb c\u00e1c doanh nghi\u1ec7p OTT n\u01b0\u1edbc ngo\u00e0i g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n v\u1edbi c\u00e1c ch\u00ednh s\u00e1ch thu\u1ebf hi\u1ec7n h\u00e0nh. V\u00ed d\u1ee5, \u0111\u1ec3 \u0111\u01b0a m\u1ed9t b\u1ed9 phim n\u01b0\u1edbc ngo\u00e0i v\u00e0o Vi\u1ec7t Nam, c\u00e1c \u0111\u01a1n v\u1ecb trong n\u01b0\u1edbc ph\u1ea3i n\u1ed9p \u0111\u1ea7y \u0111\u1ee7 3 lo\u1ea1i thu\u1ebf: thu\u1ebf b\u1ea3n quy\u1ec1n 10%, thu\u1ebf gi\u00e1 tr\u1ecb gia t\u0103ng 5% v\u00e0 thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p tr\u00ean 20%.<\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 \u00fd ki\u1ebfn \u0111\u1ec1 xu\u1ea5t ng\u1eebng mua n\u1ed9i dung n\u01b0\u1edbc ngo\u00e0i v\u00e0 t\u1eadp trung v\u00e0o n\u1ed9i dung trong n\u01b0\u1edbc. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 th\u1ee9 ba: n\u1ed9i dung h\u1ea5p d\u1eabn. Trong n\u1ed7 l\u1ef1c c\u1ea1nh tranh v\u1edbi n\u1ed9i dung nguy\u00ean b\u1ea3n c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn n\u01b0\u1edbc ngo\u00e0i, c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 c\u1ed1 g\u1eafng s\u1ea3n xu\u1ea5t n\u1ed9i dung nguy\u00ean b\u1ea3n c\u1ee7a Vi\u1ec7t Nam \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 Glee Vietnam, Descendants of the sun Vietnam c\u1ee7a Danet v\u00e0 The Stars Where You Came \u0111ang trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t. M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9, k\u1ebft qu\u1ea3 kh\u00f4ng kh\u1ea3 quan khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 r\u1eb1ng c\u00e1c b\u1ed9 phim n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea3n chuy\u1ec3n th\u1ec3 t\u1eeb phim n\u01b0\u1edbc ngo\u00e0i m\u00e0 c\u00f2n c\u00f3 c\u1ed1t truy\u1ec7n y\u1ebfu. V\u00ec v\u1eady, \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, n\u1ebfu kh\u00f4ng c\u00f3 phim \u0111i\u1ec7n \u1ea3nh ho\u1eb7c phim truy\u1ec1n h\u00ecnh n\u01b0\u1edbc ngo\u00e0i th\u00ec vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam l\u00e0 b\u1ea5t kh\u1ea3 thi. \u1ede kh\u00eda c\u1ea1nh t\u00edch c\u1ef1c, c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u1eabn c\u00f3 quy\u1ec1n ph\u00e1t s\u00f3ng th\u1ec3 thao \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5, MyK+ NOW \u0111\u00e3 gi\u1eef v\u1ecb tr\u00ed \u1ed5n \u0111\u1ecbnh trong nhi\u1ec1u n\u0103m nh\u1edd quy\u1ec1n ph\u00e1t tr\u1ef1c tuy\u1ebfn gi\u1ea3i English Premier League, c\u00f2n FPT c\u00f3 quy\u1ec1n ph\u00e1t s\u00f3ng Serie A.<\/p>\n

Ch\u00fang t\u00f4i cho r\u1eb1ng gi\u00e1 c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u00fang t\u00f4i ph\u00e2n t\u00edch c\u01a1 c\u1ea5u gi\u00e1 c\u1ee7a m\u1ed9t s\u1ed1 doanh nghi\u1ec7p OTT hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
T\u00ean<\/td>\nQu\u1ed1c gia<\/td>\nLo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5<\/td>\nGi\u00e1 c\u1ea3<\/td>\nS\u1ed1 l\u01b0\u1ee3t ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ed3ng th\u1eddi<\/td>\nGhi ch\u00fa<\/td>\n<\/tr>\n
MyK+ NOW<\/td>\nVi\u1ec7t Nam<\/td>\nSVOD<\/td>\n5,4 USD\/th\u00e1ng<\/td>\n1<\/td>\nM\u1ed9t t\u00e0i kho\u1ea3n c\u00f3 th\u1ec3 \u0111\u0103ng nh\u1eadp tr\u00ean 3 thi\u1ebft b\u1ecb<\/td>\n<\/tr>\n
FPT Ch\u01a1i<\/td>\nVi\u1ec7t Nam<\/td>\nAVOD & SVOD<\/td>\nMi\u1ec5n ph\u00ed \u2013 6,04 USD\/th\u00e1ng<\/td>\n5<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
Fim+<\/td>\nVi\u1ec7t Nam<\/td>\nSVOD & TVOD<\/td>\n2,16 USD\/th\u00e1ng<\/td>\nKh\u00f4ng c\u00f3<\/td>\n\u2013 T\u00ednh ph\u00ed khi mua ho\u1eb7c thu\u00ea m\u1ed9t s\u1ed1 b\u1ed9 phim
\n\u2013 C\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ng\u00e2n h\u00e0ng<\/td>\n<\/tr>\n
ClipTV<\/td>\nVi\u1ec7t Nam<\/td>\nAVOD & SVOD<\/td>\nMi\u1ec5n ph\u00ed \u2013 2,16 USD\/th\u00e1ng<\/td>\n4<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
Danet<\/td>\nVi\u1ec7t Nam<\/td>\nAVOD, SVOD & TVOD<\/td>\nMi\u1ec5n ph\u00ed \u2013 2,16 USD\/th\u00e1ng<\/td>\nKh\u00f4ng c\u00f3<\/td>\nT\u00ednh ph\u00ed khi thu\u00ea m\u1ed9t s\u1ed1 b\u1ed9 phim<\/td>\n<\/tr>\n
Netflix<\/td>\nM\u1ef9<\/td>\nSVOD<\/td>\n7,77 USD\/th\u00e1ng \u2013 11,23 USD\/th\u00e1ng<\/td>\n1 \u2013 4<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
iFlix<\/td>\nMalaysia<\/td>\nSVOD<\/td>\n2,6 USD\/th\u00e1ng<\/td>\n2<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
HBO GO<\/td>\nM\u1ef9<\/td>\nSVOD<\/td>\n3,41 USD\/th\u00e1ng<\/td>\n5<\/td>\nPh\u00e1t tr\u1ef1c tuy\u1ebfn tr\u00ean FPT Play<\/td>\n<\/tr>\n
WeTV<\/td>\nTrung Qu\u1ed1c<\/td>\nSVOD<\/td>\n1,08 USD\/th\u00e1ng<\/td>\nKh\u00f4ng c\u00f3<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
iQIYI<\/td>\nTrung Qu\u1ed1c<\/td>\nSVOD<\/td>\n2,12 USD\/th\u00e1ng \u2013 2,55 USD\/th\u00e1ng<\/td>\nKh\u00f4ng c\u00f3<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: t\u1eeb website c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/em><\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 h\u01a1n 10 l\u1ef1a ch\u1ecdn OTT TV trong n\u01b0\u1edbc, nh\u01b0ng ch\u1ec9 MyK+ NOW \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c t\u00ednh ph\u00ed; g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c \u0111\u1ec1u ph\u00e1t tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed, ho\u1eb7c mi\u1ec5n ph\u00ed \u0111\u1ed1i v\u1edbi n\u1ed9i dung gi\u1edbi h\u1ea1n v\u00e0 t\u00ednh ph\u00ed \u0111\u1ed1i v\u1edbi n\u1ed9i dung cao c\u1ea5p. \u0110i\u1ec1u n\u00e0y l\u00e0 h\u1ee3p l\u00fd v\u00ec t\u1ea5t c\u1ea3 c\u00e1c b\u00ean v\u1eabn \u0111ang trong qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ed5 bi\u1ebfn m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. L\u00e3nh \u0111\u1ea1o Fim+ chia s\u1ebb r\u1eb1ng t\u1ea1i Vi\u1ec7t Nam ch\u1ec9 c\u00f3 v\u00e0i tri\u1ec7u thu\u00ea bao VOD cao c\u1ea5p, m\u1ed9t con s\u1ed1 kh\u00f4ng \u0111\u00e1ng k\u1ec3 trong th\u1ecb tr\u01b0\u1eddng c\u00f3 g\u1ea7n 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng. Netflix, g\u00e3 kh\u1ed5ng l\u1ed3 \u0111ang th\u1ed1ng tr\u1ecb ng\u00e0nh OTT tr\u00ean to\u00e0n c\u1ea7u, d\u00f9 tham gia th\u1ecb tr\u01b0\u1eddng t\u1eeb n\u0103m 2016, ch\u1ec9 thu h\u00fat h\u01a1n 380.000 ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed v\u00e0 c\u00f3 doanh thu \u01b0\u1edbc t\u00ednh h\u01a1n 40 tri\u1ec7u USD t\u00ednh \u0111\u1ebfn th\u00e1ng 12\/2019. Th\u00f3i quen xem phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh tr\u00ean c\u00e1c website ph\u00e1t tr\u1ef1c tuy\u1ebfn b\u1ea5t h\u1ee3p ph\u00e1p, c\u00f9ng v\u1edbi xu h\u01b0\u1edbng thanh to\u00e1n b\u1eb1ng ti\u1ec1n m\u1eb7t c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, c\u00f3 th\u1ec3 l\u00e0 2 l\u00fd do ch\u00ednh khi\u1ebfn ngay c\u1ea3 Netflix c\u0169ng g\u1eb7p kh\u00f3 kh\u0103n. V\u1ea5n \u0111\u1ec1 sau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft trong t\u01b0\u01a1ng lai g\u1ea7n nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 d\u1ef1 \u0111o\u00e1n trong b\u00e0i vi\u1ebft th\u00e1ng 8, nh\u01b0ng c\u00e1c website ph\u00e1t tr\u1ef1c tuy\u1ebfn b\u1ea5t h\u1ee3p ph\u00e1p th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i.\u00a0 V\u00e0o th\u00e1ng 2\/2019, Ph\u00f3 T\u1ed5ng gi\u00e1m \u0111\u1ed1c FPT Telecom JSC cho bi\u1ebft c\u00f4ng ty \u01b0\u1edbc t\u00ednh c\u00f3 kho\u1ea3ng 50-60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam truy c\u1eadp c\u00e1c website b\u1ea5t h\u1ee3p ph\u00e1p \u2013 \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a c\u00e1c nh\u00e0 cung c\u1ea5p OTT TV h\u1ee3p ph\u00e1p c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

M\u1eb7c d\u00f9 s\u1ed1 li\u1ec7u hi\u1ec7n t\u1ea1i ch\u01b0a cho th\u1ea5y tri\u1ec3n v\u1ecdng kh\u1ea3 quan, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang ch\u1ecbu thua l\u1ed7 nh\u01b0ng truy\u1ec1n th\u00f4ng OTT TV l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu. Netflix v\u1eabn \u0111ang g\u00e1nh kho\u1ea3n n\u1ee3 h\u00e0ng t\u1ef7 USD, nh\u01b0ng kh\u00f4ng ai cho r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u1ee9 38 tr\u00ean th\u1ebf gi\u1edbi l\u00e0 m\u1ed9t th\u1ea5t b\u1ea1i, b\u1edfi h\u1ecd s\u1edf h\u1eefu m\u1ed9t t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n nhi\u1ec1u \u2013 d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Theo quan \u0111i\u1ec3m c\u1ee7a ch\u00fang t\u00f4i, t\u01b0\u01a1ng lai c\u1ee7a truy\u1ec1n h\u00ecnh, hay n\u1ed9i dung tr\u00ean truy\u1ec1n h\u00ecnh, s\u1ebd do kh\u00e1ch h\u00e0ng d\u1eabn d\u1eaft. N\u0103m 2019, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u b\u1ed9 phim Vi\u1ec7t Nam th\u00e0nh c\u00f4ng t\u1ea1i r\u1ea1p, ch\u1eb3ng h\u1ea1n nh\u01b0 M\u1eaft bi\u1ebfc v\u00e0 Hai Ph\u01b0\u1ee3ng, v\u1edbi doanh thu l\u1ea7n l\u01b0\u1ee3t l\u00e0 6,9 tri\u1ec7u USD v\u00e0 5,3 tri\u1ec7u USD, th\u1eadm ch\u00ed t\u01b0\u01a1ng \u0111\u01b0\u01a1ng doanh thu c\u1ee7a m\u1ed9t s\u1ed1 phim bom t\u1ea5n n\u01b0\u1edbc ngo\u00e0i. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam s\u1eb5n s\u00e0ng chi tr\u1ea3 v\u00e0 theo d\u00f5i n\u1ebfu n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 ch\u1ec9n chu. Trong 5 n\u0103m t\u1edbi, ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng s\u1ebd \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn ng\u00e0y c\u00e0ng nhi\u1ec1u n\u1ed9i dung nguy\u00ean b\u1ea3n h\u1ea5p d\u1eabn v\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a cao, \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi Vi\u1ec7t Nam t\u1eeb c\u1ea3 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u00e0, hy v\u1ecdng, c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i, nh\u01b0 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ea1i th\u1ecb tr\u01b0\u1eddng H\u00e0n Qu\u1ed1c v\u00e0 Nh\u1eadt B\u1ea3n. Vi\u1ec7c ch\u01b0a c\u00f3 doanh nghi\u1ec7p n\u00e0o th\u1ef1c s\u1ef1 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng OTT TV Vi\u1ec7t Nam cho th\u1ea5y \u2019mi\u1ebfng b\u00e1nh\u2019 m\u1edbi m\u1ebb v\u00e0 h\u1ea5p d\u1eabn n\u00e0y v\u1eabn \u0111\u1ee7 l\u1edbn \u0111\u1ec3 m\u1ecdi b\u00ean \u0111\u1ec1u c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c ph\u1ea7n c\u1ee7a m\u00ecnh.<\/p>\n

L\u00fd Nguy\u1ec5n \u2013 B&Company Inc<\/strong><\/p>\n

Th\u1ea9m quy\u1ec1n gi\u1ea3i quy\u1ebft:<\/em><\/strong><\/p>\n

    \n
  1. \n
      \n
    1. C\u1ee5c Ph\u00e1t thanh, Truy\u1ec1n h\u00ecnh v\u00e0 Th\u00f4ng tin \u0111i\u1ec7n t\u1eed<\/a><\/li>\n
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    3. Th\u1ed1ng k\u00ea<\/a><\/li>\n
    4. Nielsen<\/a><\/li>\n
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    6. Tuoi Tre News<\/a><\/li>\n
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    8. B\u00e1o \u0110\u1ea7u T\u01b0 Vi\u1ec7t Nam<\/a><\/li>\n
    9. Box Office Vietnam<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      T\u01b0\u01a1ng lai c\u1ee7a truy\u1ec1n h\u00ecnh t\u1ea1i Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":7736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1146,1264],"class_list":["post-4742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-entertainment-media-en","tag-telecommunications-en"],"yoast_head":"\nThe future of television in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/video-streaming-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of television in Vietnam\" \/>\n<meta property=\"og:description\" content=\"The future of television in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/video-streaming-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-15T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T04:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2020\/02\/20200215_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&Company Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&Company Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/zh\/video-streaming-en\/\",\"url\":\"https:\/\/b-company.jp\/zh\/video-streaming-en\/\",\"name\":\"The future of television in Vietnam - 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