{"id":4742,"date":"2020-02-15T10:00:00","date_gmt":"2020-02-15T03:00:00","guid":{"rendered":"http:\/\/b-company.jp\/?p=4742"},"modified":"2024-06-24T11:47:31","modified_gmt":"2024-06-24T04:47:31","slug":"video-streaming-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/video-streaming-en\/","title":{"rendered":"T\u01b0\u01a1ng lai c\u1ee7a truy\u1ec1n h\u00ecnh t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Truy\u1ec1n h\u00ecnh t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 ngu\u1ed3n gi\u1ea3i tr\u00ed ch\u00ednh, nh\u01b0ng ng\u00e0y nay, khi n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng theo th\u1eddi gian th\u1ef1c v\u00e0 ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi b\u1eadn r\u1ed9n h\u01a1n, h\u1ecd mu\u1ed1n xem b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec, b\u1ea5t c\u1ee9 khi n\u00e0o v\u00e0 b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o h\u1ecd mu\u1ed1n thay v\u00ec t\u1eadp h\u1ee3p to\u00e0n b\u1ed9 gia \u0111\u00ecnh xung quanh TV \u0111\u1ec3 xem m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. M\u1eb7c d\u00f9 l\u00e0 d\u1ecbch v\u1ee5 tr\u1ebb nh\u1ea5t so v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng, d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n (c\u00e1p, v\u1ec7 tinh, IPTV), OTT TV \u0111ang \u0111\u01b0\u1ee3c ch\u00fa \u00fd.D\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh OTT v\u1ec1 c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh 4 lo\u1ea1i d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn video: AVOD \u2013 mi\u1ec5n ph\u00ed v\u00e0 d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o, SVOD \u2013 tr\u1ea3 ph\u00ed d\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd, TVOD \u2013 tr\u1ea3 ph\u00ed d\u1ef1a tr\u00ean n\u1ed9i dung ng\u01b0\u1eddi d\u00f9ng xem v\u00e0 EST \u2013 tr\u1ea3 ph\u00ed d\u1ef1a tr\u00ean t\u1ea3i xu\u1ed1ng. Tr\u00ean to\u00e0n c\u1ea7u, Research and Markets d\u1ef1 b\u00e1o r\u1eb1ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 OTT s\u1ebd t\u0103ng t\u1eeb 81,6 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2019 l\u00ean 156,9 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2024, v\u1edbi CAGR l\u00e0 14%.<\/p>\n

Kh\u00f4ng kh\u00e1c g\u00ec th\u1ebf gi\u1edbi, Vi\u1ec7t Nam \u2013 v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb c\u0169ng \u0111ang tr\u1ea3i qua xu h\u01b0\u1edbng chuy\u1ec3n t\u1eeb d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng c\u0169 sang truy\u1ec1n h\u00ecnh OTT cho ph\u00e9p h\u1ecd xem phim v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c tr\u00ean internet. Th\u1ecb tr\u01b0\u1eddng qu\u1ed1c gia \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o l\u00e0 86 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m 2019 v\u00e0 s\u1ebd t\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 10.39%, l\u00ean 141 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m 2024, theo Statista.<\/p>\n

Theo C\u1ee5c Ph\u00e1t thanh Truy\u1ec1n h\u00ecnh v\u00e0 Th\u00f4ng tin \u0110i\u1ec7n t\u1eed, Vi\u1ec7t Nam c\u00f3 64 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet \u2013 x\u1ebfp th\u1ee9 12 tr\u00ean th\u1ebf gi\u1edbi v\u00e0 th\u1ee9 6 trong khu v\u1ef1c; h\u01a1n 14,6 tri\u1ec7u thu\u00ea bao b\u0103ng th\u00f4ng r\u1ed9ng c\u1ed1 \u0111\u1ecbnh; h\u01a1n 60,2 tri\u1ec7u thu\u00ea bao b\u0103ng th\u00f4ng r\u1ed9ng di \u0111\u1ed9ng (t\u00ednh \u0111\u1ebfn th\u00e1ng 11 n\u0103m 2019). Ngo\u00e0i ra, h\u1ecd c\u0169ng n\u00eau r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng Internet Vi\u1ec7t Nam d\u00e0nh trung b\u00ecnh 2h31 ph\u00fat \u0111\u1ec3 xem TV tr\u1ef1c tuy\u1ebfn v\u00e0 video theo y\u00eau c\u1ea7u. Theo b\u00e1o c\u00e1o c\u1ee7a Nielsen n\u0103m 2016, Vi\u1ec7t Nam hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng video tr\u1ef1c tuy\u1ebfn v\u1edbi 9\/10 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd xem video tr\u1ef1c tuy\u1ebfn h\u00e0ng tu\u1ea7n. T\u1ea5t c\u1ea3 nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y cho th\u1ea5y Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea7y h\u1ee9a h\u1eb9n.
\nTrong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u1edf n\u00ean \u0111\u00f4ng \u0111\u00fac v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a 4 nh\u00f3m nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh OTT. 1<\/span><\/sup> nh\u00f3m bao g\u1ed3m c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh nh\u01b0 VTV, SCTV, K+ m\u1edf r\u1ed9ng sang OTT v\u00e0 s\u1eed d\u1ee5ng internet l\u00e0m n\u1ec1n t\u1ea3ng truy\u1ec1n d\u1eabn. 2v\u00e0<\/sup> Nh\u00f3m n\u00e0y bao g\u1ed3m c\u00e1c \u0111\u01a1n v\u1ecb l\u1ea5y n\u1ed9i dung t\u1eeb \u0111\u00e0i truy\u1ec1n h\u00ecnh ho\u1eb7c t\u1ef1 s\u1ea3n xu\u1ea5t n\u1ed9i dung cho truy\u1ec1n h\u00ecnh nh\u01b0: Viettel, VTC, MobiFone; Nh\u00f3m ti\u1ebfp theo l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t n\u1ed9i dung g\u1ed1c nh\u01b0: C\u00e1t Ti\u00ean Sa, BHD. V\u00e0 nh\u00f3m cu\u1ed1i c\u00f9ng l\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u1ec1n t\u1ea3ng (platform) nh\u01b0: FPT Play, ZingTV, Clip, VNPT Media,... v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p n\u01b0\u1edbc ngo\u00e0i: Youtube, Netflix, iFlix, HBO GO. V\u00e0o m\u00f9a h\u00e8 n\u0103m 2019 v\u1eeba qua, 2 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh OTT \u0111\u1ebfn t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p l\u1edbn c\u1ee7a Trung Qu\u1ed1c l\u00e0 WeTV (Tencent) v\u00e0 iQIYI (Baidu) c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u00e0 thanh to\u00e1n h\u00e0ng th\u00e1ng qua Apple Store ho\u1eb7c Google Play Store.<\/p>\n

Kh\u1ea3o s\u00e1t c\u1ee7a C\u1ee5c Ph\u00e1t thanh truy\u1ec1n h\u00ecnh v\u00e0 Th\u00f4ng tin \u0111i\u1ec7n t\u1eed c\u0169ng cho th\u1ea5y YouTube c\u00f3 s\u1ed1 l\u01b0\u1ee3t xem cao nh\u1ea5t l\u00e0 2,6 tri\u1ec7u, Netflix \u0111\u1ee9ng th\u1ee9 hai l\u00e0 1,3 tri\u1ec7u, FPT Play \u0111\u1ee9ng th\u1ee9 ba v\u1edbi 900.000, ClipTV \u0111\u1ea1t 350.000; VTVGo \u0111\u1ea1t 250.000. Hi\u1ec7n t\u1ea1i, c\u00e1c b\u00ean n\u01b0\u1edbc ngo\u00e0i c\u00f3 v\u1ebb \u0111\u01b0\u1ee3c \u01b0u \u00e1i h\u01a1n v\u00e0 c\u00e1c doanh nghi\u1ec7p truy\u1ec1n h\u00ecnh OTT trong n\u01b0\u1edbc \u0111ang g\u1eb7p m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n khi c\u1ea1nh tranh v\u1edbi h\u1ecd. \u0110\u1ec3 d\u1ecbch v\u1ee5 n\u00e0y ho\u1ea1t \u0111\u1ed9ng ho\u00e0n h\u1ea3o, c\u1ea7n h\u1ed9i t\u1ee5 4 y\u1ebfu t\u1ed1: internet \u1ed5n \u0111\u1ecbnh v\u00e0 m\u1ea1nh t\u1eeb c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y ch\u1ee7 c\u1ee7a c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh, s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Ch\u00ednh ph\u1ee7, n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.<\/p>\n

\"\"<\/p>\n

\u1ea2nh c\u1ee7a Thibault Penin<\/a> TR\u00caN B\u1ecf qua<\/a><\/em><\/p>\n

T\u00ednh \u0111\u1ebfn th\u00e1ng 11 n\u0103m 2019, t\u1ed1c \u0111\u1ed9 t\u1ea3i xu\u1ed1ng internet trung b\u00ecnh c\u1ee7a Vi\u1ec7t Nam \u1edf b\u0103ng th\u00f4ng r\u1ed9ng c\u1ed1 \u0111\u1ecbnh l\u00e0 42,45 Mbps v\u00e0 c\u1ee7a Di \u0111\u1ed9ng l\u00e0 29,08 Mbps. M\u1eb7c d\u00f9 \u0111\u1ee7 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u1ed9 n\u00e9t cao nh\u01b0ng m\u00e1y ch\u1ee7 c\u1ee7a c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh trong n\u01b0\u1edbc kh\u00f4ng \u0111\u1ee7 \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 lu\u00f4n truy\u1ec1n t\u1ea3i ch\u1ea5t l\u01b0\u1ee3ng r\u00f5 n\u00e9t.<\/p>\n

V\u1ec1 ph\u00eda Ch\u00ednh ph\u1ee7, h\u1ecd v\u1eabn ch\u01b0a h\u1ed7 tr\u1ee3 t\u1ed1t cho c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc. Trong khi c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam lu\u00f4n ph\u1ea3i n\u1ed9p thu\u1ebf \u0111\u1ea7y \u0111\u1ee7, th\u00ec vi\u1ec7c thu thu\u1ebf t\u1eeb c\u00e1c doanh nghi\u1ec7p OTT n\u01b0\u1edbc ngo\u00e0i g\u1ea7n nh\u01b0 l\u00e0 kh\u00f4ng th\u1ec3 v\u1edbi ch\u00ednh s\u00e1ch thu\u1ebf hi\u1ec7n h\u00e0nh. V\u00ed d\u1ee5, \u0111\u1ec3 \u0111\u01b0a m\u1ed9t b\u1ed9 phim n\u01b0\u1edbc ngo\u00e0i v\u00e0o Vi\u1ec7t Nam, c\u00e1c b\u00ean trong n\u01b0\u1edbc ph\u1ea3i n\u1ed9p \u0111\u1ee7 3 lo\u1ea1i thu\u1ebf: thu\u1ebf b\u1ea3n quy\u1ec1n l\u00e0 10%, thu\u1ebf gi\u00e1 tr\u1ecb gia t\u0103ng l\u00e0 5% v\u00e0 thu\u1ebf thu nh\u1eadp doanh nghi\u1ec7p l\u00e0 h\u01a1n 20%.<\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 \u00fd ki\u1ebfn \u0111\u1ec1 xu\u1ea5t ng\u1eebng mua n\u1ed9i dung n\u01b0\u1edbc ngo\u00e0i v\u00e0 t\u1eadp trung v\u00e0o n\u1ed9i dung \u0111\u1ecba ph\u01b0\u01a1ng. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 th\u1ee9 ba: n\u1ed9i dung th\u00fa v\u1ecb. Trong n\u1ed7 l\u1ef1c c\u1ea1nh tranh v\u1edbi n\u1ed9i dung g\u1ed1c c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn n\u01b0\u1edbc ngo\u00e0i, c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc \u0111\u00e3 c\u1ed1 g\u1eafng s\u1ea3n xu\u1ea5t n\u1ed9i dung g\u1ed1c Vi\u1ec7t Nam \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u01b0 Glee Vi\u1ec7t Nam, H\u1eadu du\u1ec7 m\u1eb7t tr\u1eddi Vi\u1ec7t Nam c\u1ee7a Danet v\u00e0 The Stars Where You Came \u0111ang tr\u00ean \u0111\u01b0\u1eddng ph\u00e1t s\u00f3ng. M\u1eb7c d\u00f9 c\u00f3 qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9, nh\u01b0ng k\u1ebft qu\u1ea3 kh\u00f4ng kh\u1ea3 quan v\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 r\u1eb1ng nh\u1eefng b\u1ed9 phim truy\u1ec1n h\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 chuy\u1ec3n th\u1ec3 t\u1eeb phim n\u01b0\u1edbc ngo\u00e0i m\u00e0 c\u00f2n c\u00f3 c\u1ed1t truy\u1ec7n y\u1ebfu. V\u00ec v\u1eady, hi\u1ec7n t\u1ea1i, n\u1ebfu kh\u00f4ng c\u00f3 phim ho\u1eb7c phim truy\u1ec1n h\u00ecnh n\u01b0\u1edbc ngo\u00e0i, kh\u00f4ng th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam. M\u1eb7t t\u00edch c\u1ef1c l\u00e0 c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc v\u1eabn c\u00f3 b\u1ea3n quy\u1ec1n ph\u00e1t s\u00f3ng th\u1ec3 thao \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5, MyK+ NOW \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i ch\u1ed7 trong nhi\u1ec1u n\u0103m do c\u00f3 quy\u1ec1n ph\u00e1t tr\u1ef1c tuy\u1ebfn Gi\u1ea3i b\u00f3ng \u0111\u00e1 Ngo\u1ea1i h\u1ea1ng Anh v\u00e0 FPT cho Serie A.<\/p>\n

Ch\u00fang t\u00f4i tin r\u1eb1ng gi\u00e1 c\u1ea3 c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u00fang t\u00f4i ph\u00e2n t\u00edch gi\u00e1 c\u1ee7a m\u1ed9t s\u1ed1 nh\u00e0 cung c\u1ea5p OTT hi\u1ec7n t\u1ea1i t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
T\u00ean<\/td>\nQu\u1ed1c gia<\/td>\nLo\u1ea1i d\u1ecbch v\u1ee5<\/td>\nGi\u00e1 c\u1ea3<\/td>\nS\u1ed1 l\u01b0\u1ee3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u00f9ng l\u00fac<\/td>\nGhi ch\u00fa<\/td>\n<\/tr>\n
MyK+ NGAY B\u00c2Y GI\u1edc<\/td>\nVi\u1ec7t Nam<\/td>\nSVOD<\/td>\n5,4 \u0111\u00f4 la M\u1ef9\/th\u00e1ng<\/td>\n1<\/td>\nM\u1ed9t t\u00e0i kho\u1ea3n c\u00f3 th\u1ec3 \u0111\u0103ng nh\u1eadp tr\u00ean 3 thi\u1ebft b\u1ecb<\/td>\n<\/tr>\n
FPT Ch\u01a1i<\/td>\nVi\u1ec7t Nam<\/td>\nAVOD v\u00e0 SVOD<\/td>\nMi\u1ec5n ph\u00ed \u2013 6,04 \u0111\u00f4 la M\u1ef9\/th\u00e1ng<\/td>\n5<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
Fim+<\/td>\nVi\u1ec7t Nam<\/td>\nSVOD v\u00e0 TVOD<\/td>\n2,16 \u0111\u00f4 la M\u1ef9\/th\u00e1ng<\/td>\nKh\u00f4ng c\u00f3<\/td>\n\u2013 Thu ph\u00ed khi mua ho\u1eb7c thu\u00ea m\u1ed9t s\u1ed1 phim
\n\u2013 C\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ng\u00e2n h\u00e0ng<\/td>\n<\/tr>\n
ClipTV<\/td>\nVi\u1ec7t Nam<\/td>\nAVOD v\u00e0 SVOD<\/td>\nMi\u1ec5n ph\u00ed \u2013 2,16 \u0111\u00f4 la M\u1ef9\/th\u00e1ng<\/td>\n4<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
Danet<\/td>\nVi\u1ec7t Nam<\/td>\nAVOD, SVOD v\u00e0 TVOD<\/td>\nMi\u1ec5n ph\u00ed \u2013 2,16 \u0111\u00f4 la M\u1ef9\/th\u00e1ng<\/td>\nKh\u00f4ng c\u00f3<\/td>\nPh\u00ed thu\u00ea m\u1ed9t s\u1ed1 phim<\/td>\n<\/tr>\n
Netflix<\/td>\nM\u1ef9<\/td>\nSVOD<\/td>\n7,77 USD\/th\u00e1ng \u2013 11,23 USD\/th\u00e1ng<\/td>\n1 \u2013 4<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
iFlix<\/td>\nM\u00e3 Lai<\/td>\nSVOD<\/td>\n2,6 \u0111\u00f4 la M\u1ef9\/th\u00e1ng<\/td>\n2<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
HBO \u0110I<\/td>\nM\u1ef9<\/td>\nSVOD<\/td>\n3,41 \u0111\u00f4 la M\u1ef9\/th\u00e1ng<\/td>\n5<\/td>\nPh\u00e1t tr\u1ef1c ti\u1ebfp tr\u00ean FPT Play<\/td>\n<\/tr>\n
K\u00eanh truy\u1ec1n h\u00ecnh WeTV<\/td>\nTrung Qu\u1ed1c<\/td>\nSVOD<\/td>\n1,08 \u0111\u00f4 la M\u1ef9\/th\u00e1ng<\/td>\nKh\u00f4ng c\u00f3<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n
iQIYI<\/td>\nTrung Qu\u1ed1c<\/td>\nSVOD<\/td>\n2,12 USD\/th\u00e1ng \u2013 2,55 USD\/th\u00e1ng<\/td>\nKh\u00f4ng c\u00f3<\/td>\nKh\u00f4ng c\u00f3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: t\u1eeb trang web c\u1ee7a h\u1ecd<\/em><\/p>\n

Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 h\u01a1n 10 t\u00f9y ch\u1ecdn truy\u1ec1n h\u00ecnh OTT \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0ng ch\u1ec9 c\u00f3 MyK+ NOW l\u00e0 t\u00ednh ph\u00ed, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c \u0111\u1ec1u ph\u00e1t tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed ho\u1eb7c mi\u1ec5n ph\u00ed cho n\u1ed9i dung gi\u1edbi h\u1ea1n v\u00e0 t\u00ednh ph\u00ed cho n\u1ed9i dung cao c\u1ea5p. \u0110i\u1ec1u n\u00e0y h\u1ee3p l\u00fd v\u00ec m\u1ecdi ng\u01b0\u1eddi v\u1eabn \u0111ang kh\u00e1m ph\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00e1o d\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Fim+ chia s\u1ebb r\u1eb1ng ch\u1ec9 c\u00f3 v\u00e0i tri\u1ec7u thu\u00ea bao VOD cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam, m\u1ed9t con s\u1ed1 kh\u00f4ng \u0111\u00e1ng k\u1ec3 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 g\u1ea7n 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng. G\u00e3 kh\u1ed5ng l\u1ed3 Netflix \u0111ang th\u1ed1ng tr\u1ecb ng\u00e0nh c\u00f4ng nghi\u1ec7p OTT tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, m\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1eeb n\u0103m 2016, nh\u01b0ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c h\u01a1n 380.000 ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed v\u00e0 c\u00f3 doanh thu \u01b0\u1edbc t\u00ednh h\u01a1n 40 tri\u1ec7u \u0111\u00f4 la cho \u0111\u1ebfn th\u00e1ng 12 n\u0103m 2019. Th\u00f3i quen xem phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh tr\u00ean c\u00e1c trang web ph\u00e1t tr\u1ef1c tuy\u1ebfn b\u1ea5t h\u1ee3p ph\u00e1p c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam v\u00e0 s\u1edf th\u00edch thanh to\u00e1n b\u1eb1ng ti\u1ec1n m\u1eb7t c\u00f3 th\u1ec3 l\u00e0 2 l\u00fd do ch\u00ednh khi\u1ebfn ngay c\u1ea3 Netflix c\u0169ng g\u1eb7p kh\u00f3 kh\u0103n. L\u00fd do sau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft trong t\u01b0\u01a1ng lai g\u1ea7n nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 d\u1ef1 \u0111o\u00e1n trong b\u00e0i vi\u1ebft th\u00e1ng 8 nh\u01b0ng c\u00e1c trang web ph\u00e1t tr\u1ef1c tuy\u1ebfn b\u1ea5t h\u1ee3p ph\u00e1p th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i. V\u00e0o th\u00e1ng 2 n\u0103m 2019, Ph\u00f3 ch\u1ee7 t\u1ecbch \u0111i\u1ec1u h\u00e0nh c\u1ee7a FPT Telecom JSC cho bi\u1ebft c\u00f4ng ty \u01b0\u1edbc t\u00ednh c\u00f3 kho\u1ea3ng 50-60% ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam truy c\u1eadp v\u00e0o c\u00e1c trang web b\u1ea5t h\u1ee3p ph\u00e1p - ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p truy\u1ec1n h\u00ecnh OTT h\u1ee3p ph\u00e1p c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

M\u1eb7c d\u00f9 con s\u1ed1 hi\u1ec7n t\u1ea1i nghe c\u00f3 v\u1ebb kh\u00f4ng m\u1ea5y h\u1ee9a h\u1eb9n, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang thua l\u1ed7 nh\u01b0ng truy\u1ec1n h\u00ecnh OTT l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu. Netflix v\u1eabn \u0111ang g\u00e1nh h\u00e0ng t\u1ef7 \u0111\u00f4 la n\u1ee3 n\u1ea7n, nh\u01b0ng kh\u00f4ng ai n\u00f3i th\u01b0\u01a1ng hi\u1ec7u th\u1ee9 38 tr\u00ean th\u1ebf gi\u1edbi l\u00e0 th\u1ea5t b\u1ea1i v\u00ec h\u1ecd s\u1edf h\u1eefu m\u1ed9t th\u1ee9 c\u00f2n gi\u00e1 tr\u1ecb h\u01a1n nhi\u1ec1u \u2013 d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Theo ch\u00fang t\u00f4i, t\u01b0\u01a1ng lai c\u1ee7a truy\u1ec1n h\u00ecnh, hay n\u1ed9i dung b\u00ean trong tivi s\u1ebd do kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh. N\u0103m 2019, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn r\u1ea5t nhi\u1ec1u phim Vi\u1ec7t th\u00e0nh c\u00f4ng t\u1ea1i r\u1ea1p nh\u01b0 Dreamy Eyes v\u00e0 Furie v\u1edbi doanh thu l\u1ea7n l\u01b0\u1ee3t l\u00e0 6,9 tri\u1ec7u \u0111\u00f4 la v\u00e0 5,3 tri\u1ec7u \u0111\u00f4 la, th\u1eadm ch\u00ed ngang b\u1eb1ng doanh thu c\u1ee7a m\u1ed9t s\u1ed1 phim bom t\u1ea5n n\u01b0\u1edbc ngo\u00e0i. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n v\u00e0 xem n\u1ebfu n\u1ed9i dung \u0111\u01b0\u1ee3c l\u00e0m ch\u1ec9n chu. Trong 5 n\u0103m t\u1edbi, ch\u00fang ta mong mu\u1ed1n \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn ng\u00e0y c\u00e0ng nhi\u1ec1u n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, h\u1ea5p d\u1eabn v\u00e0 mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a cao \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi Vi\u1ec7t Nam t\u1eeb c\u1ea3 ph\u00eda trong n\u01b0\u1edbc v\u00e0 hy v\u1ecdng l\u00e0 c\u1ea3 ph\u00eda n\u01b0\u1edbc ngo\u00e0i nh\u01b0 h\u1ecd \u0111\u00e3 l\u00e0m v\u1edbi th\u1ecb tr\u01b0\u1eddng H\u00e0n Qu\u1ed1c v\u00e0 Nh\u1eadt B\u1ea3n. Vi\u1ec7c ch\u01b0a c\u00f3 \u0111\u01a1n v\u1ecb n\u00e0o th\u1ef1c s\u1ef1 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng truy\u1ec1n h\u00ecnh OTT Vi\u1ec7t Nam ch\u1ee9ng t\u1ecf mi\u1ebfng b\u00e1nh t\u01b0\u01a1i n\u00f3ng h\u1ed5i n\u00e0y v\u1eabn \u0111\u1ee7 s\u1ee9c h\u1ea5p d\u1eabn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

L\u00fd Nguy\u1ec5n \u2013 B&Company Inc<\/strong><\/p>\n

Tham kh\u1ea3o:<\/em><\/strong><\/p>\n

    \n
  1. \n
      \n
    1. Khoa Ph\u00e1t thanh v\u00e0 Th\u00f4ng tin \u0110i\u1ec7n t\u1eed<\/a><\/li>\n
    2. Nghi\u00ean c\u1ee9u v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/a><\/li>\n
    3. Th\u1ed1ng k\u00ea<\/a><\/li>\n
    4. Nielsen<\/a><\/li>\n
    5. CafeBiz<\/a><\/li>\n
    6. Tin t\u1ee9c Tu\u1ed5i Tr\u1ebb<\/a><\/li>\n
    7. So s\u00e1nh<\/a><\/li>\n
    8. B\u00e1o \u0110\u1ea7u T\u01b0 Vi\u1ec7t Nam<\/a><\/li>\n
    9. Ph\u00f2ng v\u00e9 Vi\u1ec7t Nam<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      T\u01b0\u01a1ng lai c\u1ee7a truy\u1ec1n h\u00ecnh t\u1ea1i Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":7736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1146,1264],"yoast_head":"\nThe future of television in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/video-streaming-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of television in Vietnam - B-Company\" \/>\n<meta property=\"og:description\" content=\"The future of television in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/video-streaming-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-15T03:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T04:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2020\/02\/20200215_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/video-streaming-en\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2020\/02\/20200215_1.jpg\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/video-streaming-en\/#webpage\",\"url\":\"https:\/\/b-company.jp\/video-streaming-en\/\",\"name\":\"The future of television in Vietnam - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/video-streaming-en\/#primaryimage\"},\"datePublished\":\"2020-02-15T03:00:00+00:00\",\"dateModified\":\"2024-06-24T04:47:31+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/video-streaming-en\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49416fcfd1b8a2181bccc4940430d500?s=96&d=mm&r=g\",\"caption\":\"B&Company Vietnam\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/4742"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=4742"}],"version-history":[{"count":1,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/4742\/revisions"}],"predecessor-version":[{"id":14539,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/4742\/revisions\/14539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/7736"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=4742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=4742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=4742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}