{"id":4539,"date":"2019-06-15T10:00:31","date_gmt":"2019-06-15T03:00:31","guid":{"rendered":"http:\/\/b-company.jp\/?p=4539"},"modified":"2021-02-24T15:14:09","modified_gmt":"2021-02-24T08:14:09","slug":"cosmetic-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/cosmetic-en\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m n\u0103ng \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<p><strong>Th\u1ecb tr\u01b0\u1eddng kh\u00e1 ti\u1ec1m n\u0103ng, t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 \u00edt b\u1ecb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc chi\u1ebfm l\u0129nh<\/strong><br \/>\nTh\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng th\u1ee9 6<sup>th<\/sup> trong khu v\u1ef1c ASEAN v\u1ec1 m\u1eb7t doanh thu theo d\u1eef li\u1ec7u c\u1ee7a Statista. N\u0103m nay, doanh thu \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 341 tri\u1ec7u \u0111\u00f4 la M\u1ef9 trong ph\u00e2n kh\u00fac ch\u0103m s\u00f3c da v\u00e0 102 tri\u1ec7u \u0111\u00f4 la M\u1ef9 trong ph\u00e2n kh\u00fac trang \u0111i\u1ec3m. Trong 5 n\u0103m t\u1edbi, 2019-2023, 2 ph\u00e2n kh\u00fac n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m l\u1ea7n l\u01b0\u1ee3t l\u00e0 2,9% v\u00e0 6,1%; d\u1ef1 \u0111o\u00e1n <strong>ph\u00e2n kh\u00fac trang \u0111i\u1ec3m<\/strong> \u0111\u1ec3 tr\u1edf th\u00e0nh<strong> ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t trong khu v\u1ef1c.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/zoiirUw.png\" width=\"1143\" height=\"527\" data-no-auto-translation=\"\"><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: Statista, 2019<\/em><\/p>\n<p>\u0110\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf nhanh ch\u00f3ng v\u00e0 s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u (nh\u1eefng ng\u01b0\u1eddi c\u00f3 S\u1ee9c mua t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u00edt nh\u1ea5t 15 \u0111\u00f4 la M\u1ef9 m\u1ed7i ng\u00e0y). Theo Ng\u00e2n h\u00e0ng Th\u1ebf gi\u1edbi, \u0111\u1ebfn n\u0103m 2026, t\u1ea7ng l\u1edbp n\u00e0y s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i, \u0111\u1ea1t kho\u1ea3ng 31,2 tri\u1ec7u ng\u01b0\u1eddi, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ng\u1ee5 \u00fd s\u1ef1 t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Tr\u00ean b\u1ea3n \u0111\u1ed3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t c\u1ee7a Vi\u1ec7t Nam. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 Saigon Cosmetic, Thorakao v\u00e0 Lan H\u1ea3o th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 ph\u1ee5c v\u1ee5 cho ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb. Trong khi \u0111\u00f3, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m \u0111\u01b0\u1ee3c nh\u1eadp kh\u1ea9u v\u00e0o Vi\u1ec7t Nam. H\u00e0n Qu\u1ed1c (22%), Nh\u1eadt B\u1ea3n (13%), Ph\u00e1p (12%), Th\u00e1i Lan (12%), Hoa K\u1ef3 (12%) l\u00e0 5 n\u01b0\u1edbc nh\u1eadp kh\u1ea9u ch\u00ednh. Ri\u00eang t\u1ea1i Vi\u1ec7t Nam do ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. Trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam, s\u1ea3n ph\u1ea9m H\u00e0n Qu\u1ed1c r\u1ea5t h\u1ee3p th\u1eddi trang v\u00e0 m\u1ea1nh v\u1ec1 trang \u0111i\u1ec3m trong khi s\u1ea3n ph\u1ea9m Nh\u1eadt B\u1ea3n n\u1ed5i ti\u1ebfng v\u1ec1 ch\u0103m s\u00f3c da.<\/p>\n<p>LG VINA Cosmetics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 h\u00e3ng m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c n\u1ed5i b\u1eadt nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam v\u1edbi nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da v\u00e0 trang \u0111i\u1ec3m. H\u00e3ng c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 OHUI, Lacvert Essance\u2026 B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f2n c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u H\u00e0n Qu\u1ed1c \u0111a d\u1ea1ng \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ea1i Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t Nam bi\u1ebft \u0111\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 Innisfree, Nature Republic, Missha, Laneige, The Face Shop,\u2026<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n, hi\u1ec7n ch\u1ec9 c\u00f3 03 nh\u00e0 s\u1ea3n xu\u1ea5t l\u00e0 Rohto-Mentholatum, Kao v\u00e0 Shiseido c\u00f3 nh\u00e0 m\u00e1y t\u1ea1i Vi\u1ec7t Nam. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n ph\u1ed5 bi\u1ebfn nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u00e0 Menard, SK-II (P&amp;G) (ph\u00e2n kh\u00fac cao c\u1ea5p), DHC, Kose, Shu Uemura (ph\u00e2n kh\u00fac trung c\u1ea5p).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/m6du0XX.png\" width=\"1053\" height=\"436\" data-no-auto-translation=\"\"><\/p>\n<p style=\"text-align: center;\"><em>M\u00e3 HS 3304: S\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m v\u00e0 ch\u0103m s\u00f3c da<\/em><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: UN Comtrade, 2019; B&amp;Company t\u1ed5ng h\u1ee3p<\/em><\/p>\n<p><strong>Ng\u01b0\u1eddi Vi\u1ec7t c\u00f3 t\u00fai m\u1ef9 ph\u1ea9m \u0111\u01a1n gi\u1ea3n, gi\u1edd l\u1ea1i chu\u1ed9ng s\u1ea3n ph\u1ea9m thi\u00ean nhi\u00ean<\/strong><br \/>\nN\u0103m 2019, B&amp;Company \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t v\u1ec1 t\u00ecnh h\u00ecnh s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m c\u1ee7a ph\u1ee5 n\u1eef Vi\u1ec7t Nam. K\u1ebft qu\u1ea3 cho th\u1ea5y <strong>s\u1eefa r\u1eeda m\u1eb7t l\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c da <\/strong>m\u1ee5c \u0111\u00edch v\u00e0<strong> son m\u00f4i l\u00e0 m\u1ed9t v\u1eadt d\u1ee5ng kh\u00f4ng th\u1ec3 thi\u1ebfu khi trang \u0111i\u1ec3m<\/strong> m\u1ee5c \u0111\u00edch. Th\u1eadt v\u1eady, c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01a1n 90% ph\u1ee5 n\u1eef \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t s\u1eed d\u1ee5ng. Trong khi \u0111\u00f3, m\u1ed7i s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m ho\u1eb7c ch\u0103m s\u00f3c da kh\u00e1c ch\u1ee7 y\u1ebfu ch\u1ec9 \u0111\u01b0\u1ee3c kho\u1ea3ng hai ph\u1ea7n ba ph\u1ee5 n\u1eef s\u1eed d\u1ee5ng. C\u00f3 th\u1ec3 suy ra r\u1eb1ng t\u00fai m\u1ef9 ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam kh\u00e1 \u0111\u01a1n gi\u1ea3n; th\u1eadm ch\u00ed nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng s\u1edf h\u1eefu \u0111\u1ea7y \u0111\u1ee7 c\u00e1c s\u1ea3n ph\u1ea9m cho ch\u1ebf \u0111\u1ed9 trang \u0111i\u1ec3m v\u00e0 ch\u0103m s\u00f3c da c\u01a1 b\u1ea3n.<br \/>\n3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t l\u00e0 s\u1eefa r\u1eeda m\u1eb7t (94%), kem ch\u1ed1ng n\u1eafng (70%), m\u1eb7t n\u1ea1 (68%), s\u1eefa r\u1eeda m\u1eb7t (68%) \u0111\u1ec3 ch\u0103m s\u00f3c da; son m\u00f4i (98%), kem n\u1ec1n (88%) v\u00e0 l\u00f4ng m\u00e0y (71%) \u0111\u1ec3 trang \u0111i\u1ec3m.<\/p>\n<p><strong>Top m\u1ef9 ph\u1ea9m \u0111\u01b0\u1ee3c ph\u1ee5 n\u1eef Vi\u1ec7t Nam s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t (%)<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/13CUKJa.png\" width=\"876\" height=\"367\" data-no-auto-translation=\"\"><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a B&amp;Company, 2019<\/em><\/p>\n<p>M\u1ed9t xu h\u01b0\u1edbng n\u1ed5i b\u1eadt g\u1ea7n \u0111\u00e2y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m v\u00e0 ch\u0103m s\u00f3c da thi\u00ean nhi\u00ean ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 s\u1eed d\u1ee5ng. \u0110\u00f3 l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c chi\u1ebft xu\u1ea5t t\u1eeb tinh ch\u1ea5t, vitamin, kho\u00e1ng ch\u1ea5t dinh d\u01b0\u1ee1ng c\u00f3 s\u1eb5n trong thi\u00ean nhi\u00ean, \u00edt ho\u1eb7c kh\u00f4ng s\u1eed d\u1ee5ng ch\u1ea5t ph\u1ee5 gia hay h\u00f3a ch\u1ea5t. Theo kh\u1ea3o s\u00e1t c\u1ee7a B&amp;Company n\u00eau tr\u00ean, c\u00f3 66,6% ph\u1ee5 n\u1eef \u0111ang s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m thi\u00ean nhi\u00ean, 9,6% kh\u00f4ng s\u1eed d\u1ee5ng v\u00e0 23,8% kh\u00f4ng bi\u1ebft s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh c\u00f3 ph\u1ea3i l\u00e0 thi\u00ean nhi\u00ean hay kh\u00f4ng. \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da, c\u00f3 73,2% l\u00e0 ng\u01b0\u1eddi d\u00f9ng, 7,8% kh\u00f4ng s\u1eed d\u1ee5ng v\u00e0 19,0% kh\u00f4ng r\u00f5 r\u00e0ng. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng v\u1eabn c\u00f2n m\u1ed9t b\u1ed9 ph\u1eadn ng\u01b0\u1eddi Vi\u1ec7t Nam ch\u01b0a bi\u1ebft \u0111\u1ebfn kh\u00e1i ni\u1ec7m thi\u00ean nhi\u00ean.<br \/>\nTuy nhi\u00ean, s\u1ea3n ph\u1ea9m thi\u00ean nhi\u00ean v\u1eabn c\u00f2n nh\u1eefng \u0111i\u1ec3m ch\u01b0a l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi d\u00f9ng, trong \u0111\u00f3 03 \u0111i\u1ec3m ch\u01b0a h\u00e0i l\u00f2ng l\u1edbn nh\u1ea5t l\u00e0 \u201cth\u1eddi h\u1ea1n s\u1eed d\u1ee5ng th\u1ea5p\u201d, \u201cgi\u00e1 th\u00e0nh cao\u201d v\u00e0 \u201ckh\u00f3 b\u1ea3o qu\u1ea3n\u201d.<\/p>\n<p style=\"text-align: center;\"><strong>Kh\u00f4ng th\u1ecfa m\u00e3n<\/strong><strong> \u0111i\u1ec3m khi<\/strong><strong> s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m thi\u00ean nhi\u00ean<\/strong><strong>S<\/strong> <strong>(%)<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/i.imgur.com\/rCImMMN.png\" width=\"738\" height=\"410\" data-no-auto-translation=\"\"><\/p>\n<p>Nh\u00ecn chung, \u0111ang trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n, th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam tr\u1ebb trung v\u00e0 n\u0103ng \u0111\u1ed9ng c\u00f3 th\u1ec3 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh \u0111\u1ea7y h\u1ee9a h\u1eb9n, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay kh\u00e1 \u0111\u01a1n gi\u1ea3n trong th\u00f3i quen l\u00e0m \u0111\u1eb9p v\u00e0 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m thi\u00ean nhi\u00ean.<\/p>\n<p><em><strong>Tham kh\u1ea3o:<\/strong><\/em><\/p>\n<ol>\n<li>Trang web ch\u00ednh th\u1ee9c c\u1ee7a Ng\u00e2n h\u00e0ng Th\u1ebf gi\u1edbi, T\u1ed5ng quan v\u1ec1 Vi\u1ec7t Nam; <a href=\"https:\/\/www.worldbank.org\/en\/country\/vietnam\/overview#1\">https:\/\/www.worldbank.org\/en\/country\/vietnam\/overview#1<\/a><\/li>\n<li>Nghi\u00ean c\u1ee9u c\u1ee7a JETRO 2017, \u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u5316\u7ca7\u54c1\u30fb\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u5546\u54c1\u5e02\u5834\u8abf\u67fb, <a href=\"https:\/\/www.jetro.go.jp\/ext_images\/_Reports\/02\/2017\/775d117a65548838\/rpvn201701.pdf\">https:\/\/www.jetro.go.jp\/ext_images\/_Reports\/02\/2017\/775d117a65548838\/rpvn201701.pdf<\/a><\/li>\n<li>Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn B&amp;Company, Kh\u1ea3o s\u00e1t th\u1ef1c tr\u1ea1ng s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m c\u1ee7a ph\u1ee5 n\u1eef Vi\u1ec7t Nam, th\u1ef1c hi\u1ec7n n\u0103m 2019 v\u1edbi m\u1eabu N = 332 ph\u1ee5 n\u1eef t\u1ea1i H\u00e0 N\u1ed9i, TP.HCM v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 kh\u00e1c<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m n\u0103ng \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":7757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1136,1132],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A dynamic cosmetics market in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/cosmetic-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A dynamic cosmetics market in Vietnam - B-Company\" \/>\n<meta property=\"og:description\" content=\"A dynamic cosmetics market in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/cosmetic-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-15T03:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-24T08:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2019\/06\/20190615.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; 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