{"id":4080,"date":"2017-01-01T10:00:56","date_gmt":"2017-01-01T03:00:56","guid":{"rendered":"http:\/\/b-company.jp\/?p=4080"},"modified":"2021-02-24T14:57:53","modified_gmt":"2021-02-24T07:57:53","slug":"2016-outdoor-advertising-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/2016-outdoor-advertising-en\/","title":{"rendered":"B\u00e1o c\u00e1o Qu\u1ea3ng c\u00e1o Ngo\u00e0i tr\u1eddi 2016"},"content":{"rendered":"<p><strong>B\u00e1o c\u00e1o Qu\u1ea3ng c\u00e1o Ngo\u00e0i tr\u1eddi 2016<\/strong><\/p>\n<p><strong>M\u00f4 t\u1ea3 nghi\u00ean c\u1ee9u:<\/strong> Ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i (<a href=\"https:\/\/beansurvey.vn\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u1ea3o s\u00e1t \u0111\u1eadu<\/a>) \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam v\u1ec1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\u0110\u1ec1 t\u00e0i<\/td>\n<td valign=\"top\">qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Kh\u00e1ch quan<\/td>\n<td valign=\"top\">T\u00ecm hi\u1ec3u m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi g\u1ea7n \u0111\u00e2y<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">V\u1eadt m\u1eabu<\/td>\n<td valign=\"top\">&#8211; 1,155 respondents<\/p>\n<p>&#8211; People who have seen outdoor advertising within 1 month<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/td>\n<td valign=\"top\">Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">D\u00f2ng th\u1eddi gian<\/td>\n<td valign=\"top\">T\u1eeb ng\u00e0y 29\/9\/2015 \u0111\u1ebfn ng\u00e0y 9\/11\/2015<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">C\u00e2u h\u1ecfi<\/td>\n<td valign=\"top\">12 c\u00e2u h\u1ecfi, trong \u0111\u00f3:<\/p>\n<p>&#8211; 3 main questions related to the topic to understand about:<\/p>\n<ul>\n<li>T\u1ea7n su\u1ea5t nh\u00ecn th\u1ea5y c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/li>\n<li>\u0110\u00e1nh gi\u00e1 v\u1ec1 t\u1eebng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/li>\n<\/ul>\n<p>&#8211; 9 questions related to respondents information.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>Nh\u1eefng ph\u00e1t hi\u1ec7n ch\u00ednh c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y:<\/strong><\/p>\n<table style=\"height: 338px;\" width=\"970\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<p style=\"text-align: center;\"><b>N\u1ed9i dung&nbsp;<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"top\"><b>Ph\u00e1t hi\u1ec7n quan tr\u1ecdng&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\" valign=\"top\"><b>N\u00f3i chung l\u00e0&nbsp;<\/b><\/td>\n<td valign=\"top\">\n<p style=\"text-align: center;\"><b>C\u1ee5 th\u1ec3&nbsp;<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">1<\/td>\n<td valign=\"top\">T\u1ea7n su\u1ea5t nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o<br \/>\nngo\u00e0i tr\u1eddi<\/td>\n<td valign=\"top\">\u2022So v\u1edbi 1 n\u0103m tr\u01b0\u1edbc, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng xuy\u00ean h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi di chuy\u1ec3n b\u1eb1ng xe bu\u00fdt<\/p>\n<p>\u2022Bi\u1ec3n qu\u1ea3ng c\u00e1o b\u00ean \u0111\u01b0\u1eddng l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y th\u01b0\u1eddng xuy\u00ean nh\u1ea5t<\/td>\n<td valign=\"top\">\u2022Kho\u1ea3ng 70% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi n\u0103m tr\u01b0\u1edbc. T\u1ef7 l\u1ec7 n\u00e0y d\u01b0\u1eddng nh\u01b0 cao h\u01a1n \u1edf n\u1eef gi\u1edbi so v\u1edbi nam gi\u1edbi<\/p>\n<p>\u2022Nh\u1eefng ng\u01b0\u1eddi di chuy\u1ec3n b\u1eb1ng xe bu\u00fdt c\u00f3 xu h\u01b0\u1edbng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi n\u0103m tr\u01b0\u1edbc<\/p>\n<p>\u2022Bi\u1ec3n qu\u1ea3ng c\u00e1o b\u00ean \u0111\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y th\u01b0\u1eddng xuy\u00ean nh\u1ea5t, v\u1edbi 84% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho bi\u1ebft nh\u00ecn th\u1ea5y h\u1eb1ng ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">2<\/td>\n<td valign=\"top\">Nh\u1eadn x\u00e9t v\u1ec1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/td>\n<td valign=\"top\">\u2022Bi\u1ec3n qu\u1ea3ng c\u00e1o b\u00ean \u0111\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c t\u00f2a nh\u00e0 c\u00f3 thi\u1ebft k\u1ebf \u0111\u1eb9p nh\u1ea5t, c\u00f2n qu\u1ea3ng c\u00e1o tr\u00ean xe bu\u00fdt s\u00e1ng t\u1ea1o nh\u1ea5t<\/p>\n<p>\u2022Trong khi qu\u1ea3ng c\u00e1o t\u1ea1i ch\u1ee3 \u01b0\u1edbt \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin nh\u1ea5t, qu\u1ea3ng c\u00e1o t\u1ea1i c\u1eeda h\u00e0ng h\u1eefu \u00edch v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t, c\u00f2n bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c xem l\u00e0 thu h\u00fat nh\u1ea5t<\/td>\n<td valign=\"top\">\u2022Kho\u1ea3ng 45% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho r\u1eb1ng bi\u1ec3n qu\u1ea3ng c\u00e1o b\u00ean \u0111\u01b0\u1eddng l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t, 30% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c t\u00f2a nh\u00e0 c\u00f3 thi\u1ebft k\u1ebf \u0111\u1eb9p v\u00e0 26% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u1ed3ng \u00fd r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean xe bu\u00fdt l\u00e0 s\u00e1ng t\u1ea1o nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh<\/p>\n<p>\u2022Bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c xem l\u00e0 thu h\u00fat nh\u1ea5t, v\u1edbi 15% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 c\u00f9ng nh\u1eadn \u0111\u1ecbnh. Trong khi \u0111\u00f3, 14% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u1ed3ng \u00fd r\u1eb1ng qu\u1ea3ng c\u00e1o t\u1ea1i c\u1eeda h\u00e0ng l\u00e0 h\u1eefu \u00edch nh\u1ea5t v\u00e0 13% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho r\u1eb1ng qu\u1ea3ng c\u00e1o t\u1ea1i ch\u1ee3 \u01b0\u1edbt cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin nh\u1ea5t.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>B\u00e1o c\u00e1o n\u1ed9i b\u1ed9 v\u1ec1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam n\u0103m 2016 hi\u1ec7n c\u00f3 t\u1ea1i <a href=\"http:\/\/b-company.jp\/wp-content\/uploads\/2018\/06\/05.-Outdoor-Advertising-EN-170307-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">T\u1ea3i v\u1ec1<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -11px; top: 1.2px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi 2016 M\u00f4 t\u1ea3 nghi\u00ean c\u1ee9u: Ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Kh\u1ea3o s\u00e1t Bean) \u0111\u1ec3 hi\u1ec3u v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam v\u1ec1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Ch\u1ee7 \u0111\u1ec1 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam M\u1ee5c ti\u00eau Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi g\u1ea7n \u0111\u00e2y M\u1eabu \u2013 1.155 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u2013 Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 xem qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/p>","protected":false},"author":3,"featured_media":3599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1156,1246],"class_list":["post-4080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement-en","tag-financial-corporate-services-en","tag-reports-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outdoor Advertising Report 2016 - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/2016-outdoor-advertising-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor Advertising Report 2016\" \/>\n<meta property=\"og:description\" content=\"Outdoor Advertising Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people. 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