{"id":4080,"date":"2017-01-01T10:00:56","date_gmt":"2017-01-01T03:00:56","guid":{"rendered":"http:\/\/b-company.jp\/?p=4080"},"modified":"2021-02-24T14:57:53","modified_gmt":"2021-02-24T07:57:53","slug":"2016-outdoor-advertising-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/2016-outdoor-advertising-en\/","title":{"rendered":"B\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi 2016"},"content":{"rendered":"<p><strong>B\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi 2016<\/strong><\/p>\n<p><strong>M\u00f4 t\u1ea3 nghi\u00ean c\u1ee9u:<\/strong> Ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i (<a href=\"https:\/\/beansurvey.vn\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u1ea3o s\u00e1t \u0111\u1eadu<\/a>) \u0111\u1ec3 hi\u1ec3u v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam.<\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\u0110\u1ec1 t\u00e0i<\/td>\n<td valign=\"top\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Kh\u00e1ch quan<\/td>\n<td valign=\"top\">Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hi\u1ec7n nay<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">V\u1eadt m\u1eabu<\/td>\n<td valign=\"top\">\u2013 1.155 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi<\/p>\n<p>\u2013 Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi trong v\u00f2ng 1 th\u00e1ng<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/td>\n<td valign=\"top\">Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">D\u00f2ng th\u1eddi gian<\/td>\n<td valign=\"top\">Ng\u00e0y 29 th\u00e1ng 9 n\u0103m 2015 \u0111\u1ebfn ng\u00e0y 9 th\u00e1ng 11 n\u0103m 2015<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">C\u00e2u h\u1ecfi<\/td>\n<td valign=\"top\">12 c\u00e2u h\u1ecfi, trong \u0111\u00f3:<\/p>\n<p>\u2013 3 c\u00e2u h\u1ecfi ch\u00ednh li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 c\u1ea7n hi\u1ec3u:<\/p>\n<ul>\n<li>T\u1ea7n su\u1ea5t nh\u00ecn th\u1ea5y c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/li>\n<li>\u0110\u00e1nh gi\u00e1 c\u1ee7a m\u1ecdi lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/li>\n<\/ul>\n<p>\u2013 9 c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn th\u00f4ng tin ng\u01b0\u1eddi tr\u1ea3 l\u1eddi.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>Nh\u1eefng ph\u00e1t hi\u1ec7n ch\u00ednh c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y:<\/strong><\/p>\n<table style=\"height: 338px;\" width=\"970\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<p style=\"text-align: center;\"><b>N\u1ed9i dung&nbsp;<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"top\"><b>Ph\u00e1t hi\u1ec7n quan tr\u1ecdng&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\" valign=\"top\"><b>N\u00f3i chung l\u00e0&nbsp;<\/b><\/td>\n<td valign=\"top\">\n<p style=\"text-align: center;\"><b>C\u1ee5 th\u1ec3&nbsp;<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">1<\/td>\n<td valign=\"top\">T\u1ea7n su\u1ea5t nh\u00ecn th\u1ea5y ngo\u00e0i tr\u1eddi<br \/>\nqu\u1ea3ng c\u00e1o<\/td>\n<td valign=\"top\">\u2022So v\u1edbi 1 n\u0103m tr\u01b0\u1edbc, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng xuy\u00ean h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i xe bu\u00fdt<\/p>\n<p>\u2022 Bi\u1ec3n qu\u1ea3ng c\u00e1o ven \u0111\u01b0\u1eddng l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/td>\n<td valign=\"top\">\u2022Kho\u1ea3ng 70% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng xuy\u00ean h\u01a1n n\u0103m ngo\u00e1i. T\u1ef7 l\u1ec7 n\u00e0y c\u00f3 v\u1ebb cao h\u01a1n \u1edf ph\u1ee5 n\u1eef so v\u1edbi nam gi\u1edbi<\/p>\n<p>\u2022Nh\u1eefng ng\u01b0\u1eddi \u0111i xe bu\u00fdt c\u00f3 xu h\u01b0\u1edbng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi n\u0103m ngo\u00e1i<\/p>\n<p>\u2022Bi\u1ec3n qu\u1ea3ng c\u00e1o ven \u0111\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y th\u01b0\u1eddng xuy\u00ean nh\u1ea5t, v\u1edbi 84% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi nh\u00ecn th\u1ea5y h\u00e0ng ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">2<\/td>\n<td valign=\"top\">B\u00ecnh lu\u1eadn v\u1ec1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/td>\n<td valign=\"top\">\u2022Bi\u1ec3n qu\u1ea3ng c\u00e1o ven \u0111\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t, qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c t\u00f2a nh\u00e0 c\u00f3 thi\u1ebft k\u1ebf \u0111\u1eb9p nh\u1ea5t v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean xe bu\u00fdt l\u00e0 s\u00e1ng t\u1ea1o nh\u1ea5t<\/p>\n<p>\u2022 Trong khi qu\u1ea3ng c\u00e1o \u1edf ch\u1ee3 \u0111\u01b0\u1ee3c coi l\u00e0 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin nh\u1ea5t th\u00ec qu\u1ea3ng c\u00e1o t\u1ea1i c\u1eeda h\u00e0ng l\u1ea1i h\u1eefu \u00edch v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u1ea5t, c\u00f2n bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c coi l\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t<\/td>\n<td valign=\"top\">\u2022Kho\u1ea3ng 45% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng bi\u1ec3n qu\u1ea3ng c\u00e1o ven \u0111\u01b0\u1eddng l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t, 30% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c t\u00f2a nh\u00e0 c\u00f3 thi\u1ebft k\u1ebf \u0111\u1eb9p v\u00e0 26% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ed3ng \u00fd r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean xe bu\u00fdt l\u00e0 s\u00e1ng t\u1ea1o nh\u1ea5t.<\/p>\n<p>\u2022Bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c coi l\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t, v\u1edbi 15% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho r\u1eb1ng nh\u01b0 v\u1eady. Trong khi 14% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u1ed3ng \u00fd r\u1eb1ng qu\u1ea3ng c\u00e1o t\u1ea1i c\u1eeda h\u00e0ng l\u00e0 h\u1eefu \u00edch nh\u1ea5t v\u00e0 13% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho r\u1eb1ng qu\u1ea3ng c\u00e1o t\u1ea1i ch\u1ee3 \u01b0\u1edbt l\u00e0 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin nh\u1ea5t.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>B\u00e1o c\u00e1o n\u1ed9i b\u1ed9 v\u1ec1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam 2016 c\u00f3 s\u1eb5n t\u1ea1i <a href=\"http:\/\/b-company.jp\/wp-content\/uploads\/2018\/06\/05.-Outdoor-Advertising-EN-170307-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">T\u1ea3i v\u1ec1<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -11px; top: 1.2px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi 2016 M\u00f4 t\u1ea3 nghi\u00ean c\u1ee9u: Ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Kh\u1ea3o s\u00e1t Bean) \u0111\u1ec3 hi\u1ec3u v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam v\u1ec1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Ch\u1ee7 \u0111\u1ec1 Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam M\u1ee5c ti\u00eau Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi g\u1ea7n \u0111\u00e2y M\u1eabu \u2013 1.155 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u2013 Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 xem qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/p>","protected":false},"author":3,"featured_media":3599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1156,1246],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outdoor Advertising Report 2016 - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/2016-outdoor-advertising-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor Advertising Report 2016 - B-Company\" \/>\n<meta property=\"og:description\" content=\"Outdoor Advertising Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to understand about recognition and evaluation of outdoor advertising by Vietnamese people. 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