{"id":3574,"date":"2017-01-01T10:00:09","date_gmt":"2017-01-01T03:00:09","guid":{"rendered":"http:\/\/b-company.jp\/?p=3574"},"modified":"2021-02-24T15:09:19","modified_gmt":"2021-02-24T08:09:19","slug":"2016-financial-services-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/2016-financial-services-en\/","title":{"rendered":"B\u00e1o c\u00e1o D\u1ecbch v\u1ee5 Ng\u00e2n h\u00e0ng 2016"},"content":{"rendered":"<p><strong>B\u00e1o c\u00e1o D\u1ecbch v\u1ee5 Ng\u00e2n h\u00e0ng 2016<\/strong><\/p>\n<p><strong>M\u00f4 t\u1ea3 nghi\u00ean c\u1ee9u:<\/strong> Ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i (<a href=\"https:\/\/beansurvey.vn\" target=\"_blank\" rel=\"noopener noreferrer\">Kh\u1ea3o s\u00e1t \u0111\u1eadu<\/a>) \u0111\u1ec3 t\u00ecm hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng<\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\u0110\u1ec1 t\u00e0i<\/td>\n<td valign=\"top\">H\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Kh\u00e1ch quan<\/td>\n<td valign=\"top\">T\u00ecm hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam trong vi\u1ec7c s\u1eed d\u1ee5ng ng\u00e2n h\u00e0ng, \u00fd \u0111\u1ecbnh trong t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">V\u1eadt m\u1eabu<\/td>\n<td valign=\"top\">\u2013 1.323 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi<\/p>\n<p>\u2013 Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng n\u00e0o li\u00ean quan \u0111\u1ebfn d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/td>\n<td valign=\"top\">Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">D\u00f2ng th\u1eddi gian<\/td>\n<td valign=\"top\">T\u1eeb ng\u00e0y 28\/12\/2015 \u0111\u1ebfn ng\u00e0y 25\/01\/2016<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">C\u00e2u h\u1ecfi<\/td>\n<td valign=\"top\">18 c\u00e2u h\u1ecfi, trong \u0111\u00f3:<\/p>\n<p>\u2013 10 c\u00e2u h\u1ecfi ch\u00ednh li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 nh\u1eb1m t\u00ecm hi\u1ec3u v\u1ec1:<\/p>\n<p>\u2013 H\u00e0nh vi s\u1eed d\u1ee5ng ng\u00e2n h\u00e0ng<\/p>\n<p>\u2013 M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng &amp; \u00fd \u0111\u1ecbnh trong t\u01b0\u01a1ng lai<\/p>\n<p>\u2013 Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/p>\n<p>\u2013 8 c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn th\u00f4ng tin ng\u01b0\u1eddi tr\u1ea3 l\u1eddi.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>Nh\u1eefng ph\u00e1t hi\u1ec7n ch\u00ednh c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y:<\/strong><\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<p style=\"text-align: center;\"><b>N\u1ed9i dung&nbsp;<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\" valign=\"top\"><b>Ph\u00e1t hi\u1ec7n quan tr\u1ecdng&nbsp;<\/b><\/td>\n<td style=\"text-align: center;\" valign=\"top\"><b>N\u00f3i chung l\u00e0&nbsp;<\/b><\/td>\n<td valign=\"top\">\n<p style=\"text-align: center;\"><b>C\u1ee5 th\u1ec3&nbsp;<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">1<\/td>\n<td valign=\"top\">H\u00e0nh vi s\u1eed d\u1ee5ng ng\u00e2n h\u00e0ng<\/td>\n<td valign=\"top\">\u2022C\u00e1c ng\u00e2n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 Vietcombank, Agribank, Vietinbank, BIDV, DongA Bank, Techcombank, Sacombank<\/p>\n<p>\u2022H\u01a1n 60% s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n nh\u01b0 chuy\u1ec3n\/nh\u1eadn ti\u1ec1n v\u00e0 th\u1ebb ng\u00e2n h\u00e0ng<\/td>\n<td valign=\"top\">\u2022Nam gi\u1edbi c\u00f3 xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 b\u1ea3o hi\u1ec3m ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c kho\u1ea3n vay ng\u00e2n h\u00e0ng nhi\u1ec1u h\u01a1n n\u1eef gi\u1edbi, trong khi n\u1eef gi\u1edbi c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m nhi\u1ec1u h\u01a1n nam gi\u1edbi<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">2<\/td>\n<td valign=\"top\">M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng &amp; \u00fd \u0111\u1ecbnh trong t\u01b0\u01a1ng lai<\/td>\n<td valign=\"top\">\u2022Kho\u1ea3ng 70% s\u1ed1 ng\u01b0\u1eddi h\u00e0i l\u00f2ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a ng\u00e2n h\u00e0ng m\u00e0 h\u1ecd s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t, v\u00e0 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng ho\u1eb7c gi\u1edbi thi\u1ec7u ng\u00e2n h\u00e0ng \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c<\/td>\n<td valign=\"top\">M\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng ho\u1eb7c gi\u1edbi thi\u1ec7u ng\u00e2n h\u00e0ng hi\u1ec7n t\u1ea1i cho ng\u01b0\u1eddi kh\u00e1c \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf m\u1ee9c trung b\u00ecnh 4\/5 \u0111i\u1ec3m<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">3<\/td>\n<td valign=\"top\">Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/td>\n<td valign=\"top\">\u202272% s\u1ed1 ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn ng\u00e2n h\u00e0ng hi\u1ec7n t\u1ea1i th\u00f4ng qua b\u1ea1n b\u00e8\/ng\u01b0\u1eddi th\u00e2n<\/p>\n<p>\u2022\u0110\u1ecba \u0111i\u1ec3m ng\u00e2n h\u00e0ng, th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng v\u00e0 l\u00e3i su\u1ea5t l\u00e0 nh\u1eefng <b>ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e2n nh\u1eafc khi l\u1ef1a ch\u1ecdn ng\u00e2n h\u00e0ng&nbsp;<\/b><\/td>\n<td valign=\"top\">\u2022N\u1eef gi\u1edbi ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi truy\u1ec1n mi\u1ec7ng nhi\u1ec1u h\u01a1n nam gi\u1edbi, v\u00ec nhi\u1ec1u ph\u1ee5 n\u1eef bi\u1ebft th\u00f4ng tin v\u1ec1 ng\u00e2n h\u00e0ng th\u00f4ng qua c\u00e1c ngu\u1ed3n nh\u01b0 tr\u01b0\u1eddng h\u1ecdc\/n\u01a1i l\u00e0m vi\u1ec7c v\u00e0 ng\u01b0\u1eddi th\u00e2n\/b\u1ea1n b\u00e8 so v\u1edbi nam gi\u1edbi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>B\u00e1o c\u00e1o n\u1ed9i b\u1ed9 v\u1ec1 l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam n\u0103m 2016 hi\u1ec7n c\u00f3 t\u1ea1i <a href=\"http:\/\/b-company.jp\/wp-content\/uploads\/2017\/02\/04.-BankingService-Report-20160208-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">T\u1ea3i v\u1ec1<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -28px; top: 1.2px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng 2016 M\u00f4 t\u1ea3 nghi\u00ean c\u1ee9u: Ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3ng \u0111i\u1ec1u tra ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Kh\u1ea3o s\u00e1t Bean) \u0111\u1ec3 t\u00ecm hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng Ch\u1ee7 \u0111\u1ec1 H\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam M\u1ee5c ti\u00eau Hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam trong vi\u1ec7c s\u1eed d\u1ee5ng ng\u00e2n h\u00e0ng, \u00fd \u0111\u1ecbnh t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng M\u1eabu \u2013 1.323 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u2013<\/p>","protected":false},"author":3,"featured_media":3599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1146,1246],"class_list":["post-3574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement-en","tag-entertainment-media-en","tag-reports-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Banking Service Report 2016 - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/2016-financial-services-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banking Service Report 2016\" \/>\n<meta property=\"og:description\" content=\"Banking Service Report 2016 Research Description: We conducted survey by using our consumer panel (Bean Survey) to find out Vietnamese consumers behaviour of banking service Topic Customer behavior of retail banking in Vietnam Objective Understand Vietnamese customer behavior in bank usage, customer\u2019s future intention and effective approach to potential customers Sample &#8211; 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