{"id":3402,"date":"2016-01-15T10:00:31","date_gmt":"2016-01-15T03:00:31","guid":{"rendered":"http:\/\/b-company.jp\/?p=3402"},"modified":"2024-06-25T15:46:37","modified_gmt":"2024-06-25T08:46:37","slug":"pay-broadcasting-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/pay-broadcasting-en\/","title":{"rendered":"T\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gi\u00e1 quy\u1ebft li\u1ec7t v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e2m ph\u1ea1m b\u1ea3n quy\u1ec1n"},"content":{"rendered":"

08-01-2016<\/p>\n

M\u1eb7c d\u00f9 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n t\u1ea1i Vi\u1ec7t Nam v\u1eabn ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh trong b\u1ed1i c\u1ea3nh d\u00e2n s\u1ed1 v\u00e0 m\u1ee9c thu nh\u1eadp ng\u00e0y c\u00e0ng t\u0103ng.
\nTheo b\u00e1o c\u00e1o t\u1ed5ng k\u1ebft g\u1ea7n \u0111\u00e2y c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng, n\u0103m 2015, t\u1ed5ng doanh thu c\u1ee7a l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n \u0111\u1ea1t 458 tri\u1ec7u USD v\u1edbi 9,9 tri\u1ec7u thu\u00ea bao, \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a Th\u1ee7 t\u01b0\u1edbng l\u00e0 1\/3 s\u1ed1 h\u1ed9 gia \u0111\u00ecnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n trong n\u0103m nay. Trong giai \u0111o\u1ea1n 2010\u20132014, doanh thu t\u1eeb thu\u00ea bao truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n ghi nh\u1eadn CAGR kho\u1ea3ng 22%. B\u00ean c\u1ea1nh \u0111\u00f3, Ch\u00ednh ph\u1ee7 c\u0169ng \u0111\u00e3 tri\u1ec3n khai 4 ch\u00ednh s\u00e1ch ch\u1ee7 ch\u1ed1t, bao g\u1ed3m \u0111\u1ea9y m\u1ea1nh th\u00f4ng tin tuy\u00ean truy\u1ec1n, ho\u00e0n thi\u1ec7n c\u01a1 ch\u1ebf v\u00e0 khung ph\u00e1p l\u00fd, huy \u0111\u1ed9ng ngu\u1ed3n v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, nh\u1eb1m t\u1ea1o m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i cho c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, \u0111\u1ec3 60 \u2013 70% s\u1ed1 h\u1ed9 gia \u0111\u00ecnh t\u1ea1i Vi\u1ec7t Nam s\u1ebd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0o n\u0103m 2020.
\nTuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay \u0111\u00e3 r\u01a1i v\u00e0o cu\u1ed9c c\u1ea1nh tranh gay g\u1eaft v\u1ec1 gi\u00e1. M\u1ee9c ph\u00ed thu\u00ea bao truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n trung b\u00ecnh t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t trong to\u00e0n khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. C\u1ee5 th\u1ec3, doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (ARPU) t\u1ea1i Vi\u1ec7t Nam dao \u0111\u1ed9ng t\u1eeb 4\u20135 USD\/th\u00e1ng, trong khi m\u1ee9c ph\u00ed t\u1ea1i c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 kh\u00e1c n\u1eb1m trong kho\u1ea3ng 9 \u2013 32 USD\/th\u00e1ng. C\u00e1c doanh nghi\u1ec7p l\u1edbn trong ng\u00e0nh \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u1ec1 gi\u00e1 nh\u1eb1m lo\u1ea1i b\u1ecf c\u00e1c nh\u00e0 cung c\u1ea5p quy m\u00f4 nh\u1ecf v\u00e0 v\u1eeba, \u0111\u1ed3ng th\u1eddi gi\u00e0nh th\u00eam th\u1ecb ph\u1ea7n. N\u0103m 2011, c\u00f3 55 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n; k\u1ec3 t\u1eeb \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p bi\u1ebfn \u0111\u1ed9ng do c\u00f3 th\u00eam nhi\u1ec1u doanh nghi\u1ec7p gia nh\u1eadp v\u00e0 r\u00fat lui kh\u1ecfi th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111\u1ebfn cu\u1ed1i n\u0103m 2015, t\u1ed5ng s\u1ed1 ch\u1ec9 c\u00f2n 31 nh\u00e0 cung c\u1ea5p. C\u1ea1nh tranh qu\u00e1 m\u1ee9c v\u1ec1 gi\u00e1 \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e3 c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y.
\nC\u00e1c lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n ch\u1ee7 y\u1ebfu t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay bao g\u1ed3m truy\u1ec1n h\u00ecnh s\u1ed1 m\u1eb7t \u0111\u1ea5t, truy\u1ec1n h\u00ecnh giao th\u1ee9c Internet (IPTV), truy\u1ec1n h\u00ecnh di \u0111\u1ed9ng, truy\u1ec1n h\u00ecnh c\u00e1p v\u00e0 truy\u1ec1n h\u00ecnh v\u1ec7 tinh; trong \u0111\u00f3, truy\u1ec1n h\u00ecnh c\u00e1p l\u00e0 lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi chi\u1ebfm 80.8% s\u1ed1 thu\u00ea bao truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n (n\u0103m 2015). Truy\u1ec1n h\u00ecnh v\u1ec7 tinh c\u00f3 xu h\u01b0\u1edbng t\u0103ng \u0111\u1ec1u th\u1ecb ph\u1ea7n, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng thu\u00ea bao \u0111\u1ea1t 1,4 tri\u1ec7u v\u00e0o n\u0103m 2015. Trong ph\u00e2n kh\u00fac n\u00e0y, K+, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u1edfi t\u1eadp \u0111o\u00e0n ph\u00e1t thanh truy\u1ec1n h\u00ecnh Ph\u00e1p Canal Plus Group, l\u00e0 nh\u00e0 cung c\u1ea5p n\u1ed5i b\u1eadt v\u00e0 c\u0169ng l\u00e0 doanh nghi\u1ec7p c\u00f3 v\u1ed1n n\u01b0\u1edbc ngo\u00e0i duy nh\u1ea5t. M\u1eb7c d\u00f9 c\u00f3 m\u1ee9c ph\u00ed d\u1ecbch v\u1ee5 t\u01b0\u01a1ng \u0111\u1ed1i cao, th\u1ecb ph\u1ea7n c\u1ee7a K+ \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1edd ch\u1ee7 y\u1ebfu ph\u00e1t s\u00f3ng Gi\u1ea3i Ngo\u1ea1i h\u1ea1ng Anh v\u00e0 c\u00e1c gi\u1ea3i b\u00f3ng \u0111\u00e1 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi kh\u00e1c t\u1ea1i Vi\u1ec7t Nam, v\u01b0\u1ee3t qua 2 \u0111\u1ed1i th\u1ee7 ch\u00ednh l\u00e0 VTC v\u00e0 AVG. Doanh nghi\u1ec7p n\u00e0y chi\u1ebfm 60% s\u1ed1 thu\u00ea bao truy\u1ec1n h\u00ecnh v\u1ec7 tinh v\u00e0o n\u0103m 2013.
\nM\u1eb7t kh\u00e1c, truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n s\u1ed1 m\u1eb7t \u0111\u1ea5t ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb m\u1ee5c ti\u00eau s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n c\u1ee7a Ch\u00ednh ph\u1ee7 v\u00e0o n\u0103m 2020. C\u00f9ng v\u1edbi vi\u1ec7c ch\u1ea5m d\u1ee9t ph\u00e1t s\u00f3ng truy\u1ec1n h\u00ecnh analog v\u00e0 t\u1eebng b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i sang truy\u1ec1n h\u00ecnh s\u1ed1 m\u1eb7t \u0111\u1ea5t mi\u1ec5n ph\u00ed, ph\u00e2n kh\u00fac truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n n\u00e0y \u0111ang thu h\u1eb9p do c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u1ec3n sang c\u00e1c lo\u1ea1i h\u00ecnh ph\u00e1t s\u00f3ng kh\u00e1c. Trong khi \u0111\u00f3, IPTV l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 Internet. N\u0103m 2013, s\u1ed1 l\u01b0\u1ee3ng thu\u00ea bao IPTV \u0111\u1ea1t 1,1 tri\u1ec7u, trong \u0111\u00f3 MyTV c\u1ee7a VNPT chi\u1ebfm 80%. VNPT l\u00e0 t\u1eadp \u0111o\u00e0n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam tri\u1ec3n khai IPTV, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn nhi\u1ec1u k\u00eanh kh\u00e1c nhau v\u1edbi m\u1ee9c ph\u00ed kho\u1ea3ng 55 USD\/n\u0103m. IPTV, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u1ecbch v\u1ee5 video theo y\u00eau c\u1ea7u (VoD), l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong t\u01b0\u01a1ng lai, k\u1ec3 c\u1ea3 tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u; tuy nhi\u00ean, c\u00e1c nh\u00e0 cung c\u1ea5p IPTV cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1edbi chi ph\u00ed r\u1ea5t th\u1ea5p do s\u1eed d\u1ee5ng n\u1ed9i dung kh\u00f4ng c\u00f3 b\u1ea3n quy\u1ec1n, b\u1edfi m\u1ee9c ph\u1ea1t c\u1ee7a Ch\u00ednh ph\u1ee7 \u0111\u1ed1i v\u1edbi h\u00e0nh vi vi ph\u1ea1m b\u1ea3n quy\u1ec1n ch\u01b0a \u0111\u1ee7 nghi\u00eam kh\u1eafc.
\nTh\u1ecb tr\u01b0\u1eddng truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n \u0111ang t\u0103ng tr\u01b0\u1edfng nh\u1edd d\u00e2n s\u1ed1 v\u00e0 m\u1ee9c thu nh\u1eadp ng\u00e0y c\u00e0ng t\u0103ng, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. Tuy nhi\u00ean, n\u1ebfu t\u00ecnh tr\u1ea1ng c\u1ea1nh tranh qu\u00e1 m\u1ee9c v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 vi ph\u1ea1m b\u1ea3n quy\u1ec1n kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft, \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng s\u1ebd s\u1edbm ch\u1eefng l\u1ea1i.<\/p>\n

B&Company Vietnam \u2013 Ngo Quynh Hoa<\/strong><\/p>\n

\n
<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

T\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gi\u00e1 quy\u1ebft li\u1ec7t v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e2m ph\u1ea1m b\u1ea3n quy\u1ec1n<\/p>","protected":false},"author":3,"featured_media":7735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[716,1146],"class_list":["post-3402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-broadcast-newspaper-en","tag-entertainment-media-en"],"yoast_head":"\nPayTV market growth under intensive price competition and copyright infringement issues - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/pay-broadcasting-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PayTV market growth under intensive price competition and copyright infringement issues\" \/>\n<meta property=\"og:description\" content=\"PayTV market growth under intensive price competition and copyright infringement issues\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/pay-broadcasting-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-15T03:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:46:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2020\/02\/20200215_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&Company Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&Company Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/zh\/pay-broadcasting-en\/\",\"url\":\"https:\/\/b-company.jp\/zh\/pay-broadcasting-en\/\",\"name\":\"PayTV market growth under intensive price competition and copyright infringement issues - 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