{"id":3402,"date":"2016-01-15T10:00:31","date_gmt":"2016-01-15T03:00:31","guid":{"rendered":"http:\/\/b-company.jp\/?p=3402"},"modified":"2024-06-25T15:46:37","modified_gmt":"2024-06-25T08:46:37","slug":"pay-broadcasting-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/pay-broadcasting-en\/","title":{"rendered":"T\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gi\u00e1 gay g\u1eaft v\u00e0 v\u1ea5n \u0111\u1ec1 vi ph\u1ea1m b\u1ea3n quy\u1ec1n"},"content":{"rendered":"<p class=\"date\">08-01-2016<\/p>\n<p>M\u1eb7c d\u00f9 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n t\u1ea1i Vi\u1ec7t Nam v\u1eabn ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n trong b\u1ed1i c\u1ea3nh d\u00e2n s\u1ed1 v\u00e0 m\u1ee9c thu nh\u1eadp ng\u00e0y c\u00e0ng t\u0103ng.<!--more--><br \/>\nTheo b\u00e1o c\u00e1o t\u1ed5ng k\u1ebft m\u1edbi nh\u1ea5t c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng, n\u0103m 2015, t\u1ed5ng doanh thu t\u1eeb d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n \u0111\u1ea1t 458 tri\u1ec7u USD v\u1edbi 9,9 tri\u1ec7u thu\u00ea bao, \u0111\u1ea1t m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n 1\/3 h\u1ed9 gia \u0111\u00ecnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n c\u1ee7a Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 \u0111\u1ebfn n\u0103m nay. Trong giai \u0111o\u1ea1n t\u1eeb n\u0103m 2010 \u0111\u1ebfn n\u0103m 2014, doanh thu t\u1eeb thu\u00ea bao truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n \u0111\u00e3 tr\u1ea3i qua CAGR kho\u1ea3ng 22%. B\u00ean c\u1ea1nh \u0111\u00f3, Ch\u00ednh ph\u1ee7 c\u0169ng \u0111\u00e3 th\u1ef1c thi 4 ch\u00ednh s\u00e1ch ch\u00ednh bao g\u1ed3m t\u0103ng c\u01b0\u1eddng th\u00f4ng tin c\u00f4ng c\u1ed9ng, ho\u00e0n thi\u1ec7n c\u01a1 ch\u1ebf &amp; khu\u00f4n kh\u1ed5 ph\u00e1p l\u00fd, huy \u0111\u1ed9ng v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i cho c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, \u0111\u1ec3 60 - 70% h\u1ed9 gia \u0111\u00ecnh t\u1ea1i Vi\u1ec7t Nam s\u1ebd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0o n\u0103m 2020.<br \/>\nTuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay \u0111\u00e3 lao v\u00e0o cu\u1ed9c c\u1ea1nh tranh gi\u00e1 kh\u1ed1c li\u1ec7t. M\u1ee9c ph\u00ed thu\u00ea bao trung b\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n \u0111ang \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t trong to\u00e0n khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. C\u1ee5 th\u1ec3, doanh thu trung b\u00ecnh tr\u00ean m\u1ed9t thu\u00ea bao (ARPU) t\u1ea1i Vi\u1ec7t Nam l\u00e0 t\u1eeb 4-5 USD\/th\u00e1ng, trong khi m\u1ee9c ph\u00ed \u1edf c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 kh\u00e1c l\u00e0 9-32 USD\/th\u00e1ng. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u1ec1 gi\u00e1 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty l\u1edbn trong ng\u00e0nh s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ebft ch\u1ebft c\u00e1c nh\u00e0 cung c\u1ea5p v\u1eeba v\u00e0 nh\u1ecf v\u00e0 gi\u00e0nh th\u1ecb ph\u1ea7n. N\u0103m 2011, c\u00f3 55 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n, k\u1ec3 t\u1eeb \u0111\u00f3 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n dao \u0111\u1ed9ng nhi\u1ec1u h\u01a1n, nhi\u1ec1u c\u00f4ng ty tham gia v\u00e0 nhi\u1ec1u c\u00f4ng ty r\u1eddi \u0111i, v\u00e0 t\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2015, t\u1ed5ng s\u1ed1 ch\u1ec9 c\u00f2n 31 nh\u00e0 cung c\u1ea5p. S\u1ef1 c\u1ea1nh tranh v\u1ec1 gi\u00e1 qu\u00e1 m\u1ee9c \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00e3 c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y.<br \/>\nC\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n ch\u00ednh hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m truy\u1ec1n h\u00ecnh s\u1ed1 m\u1eb7t \u0111\u1ea5t, truy\u1ec1n h\u00ecnh giao th\u1ee9c internet (IPTV), truy\u1ec1n h\u00ecnh di \u0111\u1ed9ng, truy\u1ec1n h\u00ecnh c\u00e1p v\u00e0 truy\u1ec1n h\u00ecnh v\u1ec7 tinh; trong \u0111\u00f3 truy\u1ec1n h\u00ecnh c\u00e1p l\u00e0 lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n \u0111\u1ea7u ti\u00ean ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u0169ng chi\u1ebfm 80,8% thu\u00ea bao truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n (2015). Truy\u1ec1n h\u00ecnh v\u1ec7 tinh c\u00f3 xu h\u01b0\u1edbng t\u0103ng th\u1ecb ph\u1ea7n \u0111\u1ec1u \u0111\u1eb7n, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng thu\u00ea bao \u0111\u1ea1t 1,4 tri\u1ec7u v\u00e0o n\u0103m 2015. Trong ph\u00e2n kh\u00fac n\u00e0y, K+ m\u00e0 T\u1eadp \u0111o\u00e0n truy\u1ec1n h\u00ecnh Ph\u00e1p Canal Plus \u0111\u1ea7u t\u01b0 l\u00e0 nh\u00e0 cung c\u1ea5p n\u1ed5i b\u1eadt v\u00e0 c\u0169ng l\u00e0 doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i duy nh\u1ea5t. M\u1eb7c d\u00f9 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1eaft ti\u1ec1n, th\u1ecb ph\u1ea7n c\u1ee7a n\u00f3 \u0111\u00e3 t\u0103ng nhanh ch\u00f3ng b\u1eb1ng c\u00e1ch ch\u1ee7 y\u1ebfu ph\u00e1t s\u00f3ng Gi\u1ea3i b\u00f3ng \u0111\u00e1 Ngo\u1ea1i h\u1ea1ng Anh v\u00e0 c\u00e1c gi\u1ea3i b\u00f3ng \u0111\u00e1 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi kh\u00e1c t\u1ea1i Vi\u1ec7t Nam, v\u01b0\u1ee3t qua 2 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh l\u00e0 VTC v\u00e0 AVG. 60% thu\u00ea bao truy\u1ec1n h\u00ecnh v\u1ec7 tinh v\u00e0o n\u0103m 2013 \u0111\u01b0\u1ee3c c\u00f4ng ty chi\u1ebfm gi\u1eef.<br \/>\nM\u1eb7t kh\u00e1c, truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n m\u1eb7t \u0111\u1ea5t k\u1ef9 thu\u1eadt s\u1ed1 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ee5c ti\u00eau s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0o n\u0103m 2020. V\u1edbi vi\u1ec7c ng\u1eebng ph\u00e1t s\u00f3ng truy\u1ec1n h\u00ecnh analog v\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1ea7n sang truy\u1ec1n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 m\u1eb7t \u0111\u1ea5t mi\u1ec5n ph\u00ed, ph\u00e2n kh\u00fac truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n n\u00e0y \u0111ang thu h\u1eb9p do c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u1ec3n d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd sang c\u00e1c lo\u1ea1i h\u00ecnh ph\u00e1t s\u00f3ng kh\u00e1c. M\u1eb7t kh\u00e1c, IPTV l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p Internet. N\u0103m 2013, s\u1ed1 l\u01b0\u1ee3ng thu\u00ea bao IPTV l\u00e0 1,1 tri\u1ec7u thu\u00ea bao, trong \u0111\u00f3 MyTV c\u1ee7a VNPT chi\u1ebfm 80%. VNPT l\u00e0 t\u1ed5ng c\u00f4ng ty \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam tri\u1ec3n khai IPTV, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn nhi\u1ec1u k\u00eanh kh\u00e1c nhau v\u1edbi m\u1ee9c gi\u00e1 kho\u1ea3ng 55 USD\/n\u0103m. IPTV, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi d\u1ecbch v\u1ee5 video theo y\u00eau c\u1ea7u (VoD), l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong t\u01b0\u01a1ng lai, th\u1eadm ch\u00ed l\u00e0 tr\u00ean to\u00e0n c\u1ea7u; tuy nhi\u00ean, c\u00e1c nh\u00e0 cung c\u1ea5p IPTV cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1edbi chi ph\u00ed r\u1ea5t th\u1ea5p do s\u1eed d\u1ee5ng n\u1ed9i dung kh\u00f4ng c\u00f3 b\u1ea3n quy\u1ec1n v\u00ec h\u00ecnh ph\u1ea1t c\u1ee7a ch\u00ednh ph\u1ee7 \u0111\u1ed1i v\u1edbi h\u00e0nh vi vi ph\u1ea1m b\u1ea3n quy\u1ec1n kh\u00f4ng \u0111\u1ee7 m\u1ea1nh.<br \/>\nTh\u1ecb tr\u01b0\u1eddng truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n \u0111ang tr\u00ean \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng trong b\u1ed1i c\u1ea3nh d\u00e2n s\u1ed1 v\u00e0 m\u1ee9c thu nh\u1eadp ng\u00e0y c\u00e0ng t\u0103ng, v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai. Tuy nhi\u00ean, n\u1ebfu v\u1ea5n \u0111\u1ec1 c\u1ea1nh tranh qu\u00e1 m\u1ee9c v\u00e0 vi ph\u1ea1m b\u1ea3n quy\u1ec1n kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft, s\u1ef1 t\u0103ng tr\u01b0\u1edfng s\u1ebd d\u1eebng l\u1ea1i s\u1edbm.<\/p>\n<p style=\"text-align: right;\"><strong>B&amp;Company Vi\u1ec7t Nam \u2013 Ng\u00f4 Qu\u1ef3nh Hoa<\/strong><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 163px; top: 41.2px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>T\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gi\u00e1 gay g\u1eaft v\u00e0 v\u1ea5n \u0111\u1ec1 vi ph\u1ea1m b\u1ea3n quy\u1ec1n<\/p>","protected":false},"author":3,"featured_media":7735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[716,1146],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PayTV market growth under intensive price competition and copyright infringement issues - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/pay-broadcasting-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PayTV market growth under intensive price competition and copyright infringement issues - B-Company\" \/>\n<meta property=\"og:description\" content=\"PayTV market growth under intensive price competition and copyright infringement issues\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/pay-broadcasting-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-15T03:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:46:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2020\/02\/20200215_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; 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