{"id":3399,"date":"2014-06-15T10:00:44","date_gmt":"2014-06-15T03:00:44","guid":{"rendered":"http:\/\/b-company.jp\/?p=3399"},"modified":"2024-06-25T15:48:03","modified_gmt":"2024-06-25T08:48:03","slug":"alcohol-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/alcohol-en\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng r\u01b0\u1ee3u vang v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

22-12-2015
\nN\u0103m 2013, t\u1ed5ng doanh s\u1ed1 r\u01b0\u1ee3u ch\u01b0ng c\u1ea5t v\u00e0 r\u01b0\u1ee3u l\u00ean men \u0111\u1ea1t 500 tri\u1ec7u USD, t\u0103ng 1,8 l\u1ea7n so v\u1edbi n\u0103m 2005. C\u1ee5 th\u1ec3 h\u01a1n, vodka chi\u1ebfm h\u01a1n m\u1ed9t n\u1eeda l\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng ch\u01b0ng c\u1ea5t \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5, trong khi r\u01b0\u1ee3u vang \u0111\u1ecf chi\u1ebfm tr\u00ean 60% l\u01b0\u1ee3ng r\u01b0\u1ee3u vang \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5.<\/p>\n


\nR\u01b0\u1ee3u ch\u01b0ng c\u1ea5t ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c nh\u1eadp kh\u1ea9u t\u1eeb Trung Qu\u1ed1c, \u0110\u00e0i Loan v\u00e0 Singapore, trong khi ph\u1ea7n l\u1edbn r\u01b0\u1ee3u vang c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb c\u00e1c qu\u1ed1c gia c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi v\u00e0 th\u1ebf m\u1ea1nh c\u1ea1nh tranh trong ng\u00e0nh nh\u01b0 Ph\u00e1p v\u00e0 \u00dd; tuy nhi\u00ean, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, nh\u1eadp kh\u1ea9u t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i nh\u01b0 M\u1ef9 v\u00e0 Chile \u0111\u00e3 t\u0103ng l\u00ean. Gi\u00e1 tr\u1ecb r\u01b0\u1ee3u nh\u1eadp kh\u1ea9u t\u1eeb Nh\u1eadt B\u1ea3n c\u0169ng t\u0103ng m\u1ea1nh, t\u1eeb 300.000 USD n\u0103m 2005 l\u00ean 2,7 tri\u1ec7u USD n\u0103m 2013 (CAGR \u0111\u1ea1t 39%). M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft \u0111\u1ed1i v\u1edbi r\u01b0\u1ee3u Nh\u1eadt B\u1ea3n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 t\u0103ng l\u00ean, nh\u01b0ng th\u1ecb ph\u1ea7n c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y v\u1eabn c\u00f2n th\u1ea5p.
\nIn terms of quantity, Hanoi Liquor (under Halico \u2013 a subsidiary of Habeco) is the representative in the distilled liquor sector, while Thang Long Liquor is for wine sector. Halico was founded in 1955, produced the most famous local liquor namely Vodka Hanoi, taking up to 51% distilled alcohol market share in 2012. On the other hand, there is no company occupying more than half of the wine market share, the largest one, Thang Long Liquor occupy 23% share only.<\/p>\n

<\/p>\n

X\u00e9t v\u1ec1 doanh thu, c\u00e1c c\u00f4ng ty n\u00e0y l\u1ea7n l\u01b0\u1ee3t chi\u1ebfm 20% v\u00e0 3-4% trong l\u0129nh v\u1ef1c r\u01b0\u1ee3u m\u1ea1nh v\u00e0 r\u01b0\u1ee3u vang. Nguy\u00ean nh\u00e2n l\u00e0 r\u01b0\u1ee3u nh\u1eadp kh\u1ea9u c\u00f3 gi\u00e1 cao g\u1ea5p 3-4 l\u1ea7n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc. C\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 b\u1edfi t\u1ea7ng l\u1edbp thu nh\u1eadp cao t\u1ea1i \u0111\u00f4 th\u1ecb ho\u1eb7c trong nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 T\u1ebft Nguy\u00ean \u0111\u00e1n.
\nC\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i l\u1edbn hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng r\u01b0\u1ee3u bao g\u1ed3m Pernod Ricard v\u00e0 Diageo. Pernod Reicard ho\u1ea1t \u0111\u1ed9ng trong c\u1ea3 l\u0129nh v\u1ef1c r\u01b0\u1ee3u ch\u01b0ng c\u1ea5t v\u00e0 r\u01b0\u1ee3u vang l\u00ean men, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2011 v\u00e0 n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Chivas Regal v\u00e0 Absolut Vodka. Diageo l\u00e0 c\u00f4ng ty th\u1ee9 2v\u00e0<\/sup>\u00a0l\u1edbn nh\u1ea5t sau Halico trong l\u0129nh v\u1ef1c \u0111\u1ed3 u\u1ed1ng ch\u01b0ng c\u1ea5t v\u00e0 \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty con t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2007. C\u00f4ng ty \u0111ang tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing cho Johnnie Walker v\u00e0 Smirnoff; trong giai \u0111o\u1ea1n 2011-2012, c\u00f4ng ty \u0111\u00e3 \u0111\u1ea7u t\u01b0 $97 tri\u1ec7u v\u00e0 mua 45.5% c\u1ed5 ph\u1ea7n t\u1eeb Halico.
\nC\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt Vi\u1ec7t Nam v\u1ec1 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n kh\u00e1 nghi\u00eam ng\u1eb7t v\u00e0 ph\u1ee9c t\u1ea1p; tuy nhi\u00ean, \u0111\u1ed9ng th\u00e1i g\u1ea7n \u0111\u00e2y nh\u1eb1m n\u1edbi l\u1ecfng thu\u1ebf quan \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c n\u00e0y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf cho c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i. V\u00e0o th\u00e1ng 5 n\u0103m 2013, thu\u1ebf quan \u0111\u1ed1i v\u1edbi c\u1ea3 r\u01b0\u1ee3u vang v\u00e0 r\u01b0\u1ee3u m\u1ea1nh nh\u1eadp kh\u1ea9u \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3m t\u1eeb 48% xu\u1ed1ng 45%. H\u01a1n n\u1eefa, khi TPP \u0111\u01b0\u1ee3c k\u00fd k\u1ebft, d\u1ef1 ki\u1ebfn m\u1ee9c thu\u1ebf n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c gi\u1ea3m v\u00e0 l\u01b0\u1ee3ng r\u01b0\u1ee3u nh\u1eadp kh\u1ea9u s\u1ebd t\u0103ng l\u00ean. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 \u00fd ki\u1ebfn c\u0169ng lo ng\u1ea1i r\u1eb1ng s\u1ef1 lan r\u1ed9ng c\u1ee7a r\u01b0\u1ee3u gi\u1ea3 v\u00e0 r\u01b0\u1ee3u l\u1eadu s\u1ebd th\u00fac \u0111\u1ea9y ch\u00ednh s\u00e1ch c\u1ee7a Ch\u00ednh ph\u1ee7 v\u1ec1 thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t nh\u1eb1m h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng ti\u00eau th\u1ee5 r\u01b0\u1ee3u qu\u00e1 m\u1ee9c, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i l\u1edbn \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u00e0y trong t\u01b0\u01a1ng lai.<\/p>\n

B&Company\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

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