{"id":3399,"date":"2014-06-15T10:00:44","date_gmt":"2014-06-15T03:00:44","guid":{"rendered":"http:\/\/b-company.jp\/?p=3399"},"modified":"2024-06-25T15:48:03","modified_gmt":"2024-06-25T08:48:03","slug":"alcohol-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/alcohol-en\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng r\u01b0\u1ee3u vang v\u00e0 r\u01b0\u1ee3u m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

22-12-2015
\nN\u0103m 2013, t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb r\u01b0\u1ee3u ch\u01b0ng c\u1ea5t v\u00e0 l\u00ean men \u0111\u1ea1t 500 tri\u1ec7u USD, t\u0103ng g\u1ea5p 1,8 l\u1ea7n so v\u1edbi n\u0103m 2005. C\u1ee5 th\u1ec3 h\u01a1n, h\u01a1n m\u1ed9t n\u1eeda l\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng ch\u01b0ng c\u1ea5t \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 l\u00e0 r\u01b0\u1ee3u vodka, trong khi \u0111\u1ed1i v\u1edbi r\u01b0\u1ee3u vang, h\u01a1n 60% l\u00e0 r\u01b0\u1ee3u vang \u0111\u1ecf.<\/p>\n


\nR\u01b0\u1ee3u ch\u01b0ng c\u1ea5t ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c nh\u1eadp kh\u1ea9u t\u1eeb Trung Qu\u1ed1c, \u0110\u00e0i Loan, Singapore, trong khi ph\u1ea7n l\u1edbn r\u01b0\u1ee3u vang c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb c\u00e1c qu\u1ed1c gia c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi v\u00e0 s\u1ee9c c\u1ea1nh tranh trong ng\u00e0nh nh\u01b0 Ph\u00e1p, \u00dd; tuy nhi\u00ean, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, l\u01b0\u1ee3ng nh\u1eadp kh\u1ea9u t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i nh\u01b0 Hoa K\u1ef3 v\u00e0 Chile \u0111\u00e3 t\u0103ng l\u00ean. Gi\u00e1 tr\u1ecb r\u01b0\u1ee3u nh\u1eadp kh\u1ea9u t\u1eeb Nh\u1eadt B\u1ea3n c\u0169ng \u0111\u00e3 t\u0103ng m\u1ea1nh, t\u1eeb 300.000 \u0111\u00f4 la M\u1ef9 n\u0103m 2005 l\u00ean 2,7 tri\u1ec7u \u0111\u00f4 la M\u1ef9 n\u0103m 2013 (v\u1edbi CAGR l\u00e0 39%). M\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c c\u1ee7a r\u01b0\u1ee3u Nh\u1eadt B\u1ea3n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 t\u0103ng l\u00ean, nh\u01b0ng th\u1ecb ph\u1ea7n c\u1ee7a lo\u1ea1i r\u01b0\u1ee3u n\u00e0y v\u1eabn c\u00f2n th\u1ea5p.
\nV\u1ec1 m\u1eb7t s\u1ed1 l\u01b0\u1ee3ng, Hanoi Liquor (thu\u1ed9c Halico \u2013 c\u00f4ng ty con c\u1ee7a Habeco) l\u00e0 \u0111\u1ea1i di\u1ec7n trong ng\u00e0nh r\u01b0\u1ee3u ch\u01b0ng c\u1ea5t, trong khi Th\u0103ng Long Liquor l\u00e0 \u0111\u1ea1i di\u1ec7n cho ng\u00e0nh r\u01b0\u1ee3u vang. Halico \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1955, s\u1ea3n xu\u1ea5t lo\u1ea1i r\u01b0\u1ee3u \u0111\u1ecba ph\u01b0\u01a1ng n\u1ed5i ti\u1ebfng nh\u1ea5t l\u00e0 Vodka H\u00e0 N\u1ed9i, chi\u1ebfm t\u1edbi 51% th\u1ecb ph\u1ea7n r\u01b0\u1ee3u ch\u01b0ng c\u1ea5t v\u00e0o n\u0103m 2012. Ng\u01b0\u1ee3c l\u1ea1i, kh\u00f4ng c\u00f3 c\u00f4ng ty n\u00e0o chi\u1ebfm h\u01a1n m\u1ed9t n\u1eeda th\u1ecb ph\u1ea7n r\u01b0\u1ee3u vang, c\u00f4ng ty l\u1edbn nh\u1ea5t l\u00e0 Th\u0103ng Long Liquor ch\u1ec9 chi\u1ebfm 23% th\u1ecb ph\u1ea7n.<\/p>\n

<\/p>\n

Theo doanh thu, c\u00e1c c\u00f4ng ty n\u00e0y l\u1ea7n l\u01b0\u1ee3t chi\u1ebfm 20% v\u00e0 3-4% trong ng\u00e0nh r\u01b0\u1ee3u m\u1ea1nh v\u00e0 r\u01b0\u1ee3u vang. Nguy\u00ean nh\u00e2n l\u00e0 do r\u01b0\u1ee3u nh\u1eadp kh\u1ea9u \u0111\u1eaft g\u1ea5p 3-4 l\u1ea7n so v\u1edbi s\u1ea3n ph\u1ea9m n\u1ea5u trong n\u01b0\u1edbc. S\u1ea3n ph\u1ea9m cao c\u1ea5p ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 \u1edf t\u1ea7ng l\u1edbp thu nh\u1eadp cao \u1edf th\u00e0nh th\u1ecb ho\u1eb7c v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 T\u1ebft Nguy\u00ean \u0111\u00e1n.
\nS\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng r\u01b0\u1ee3u bao g\u1ed3m Pernod Ricard v\u00e0 Diageo. Pernod Reicard ho\u1ea1t \u0111\u1ed9ng trong c\u1ea3 l\u0129nh v\u1ef1c r\u01b0\u1ee3u ch\u01b0ng c\u1ea5t v\u00e0 l\u00ean men, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2011 v\u00e0 n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Chivas Regal, Absolut Vodka. Diageo l\u00e0 2v\u00e0<\/sup>\u00a0l\u00e0 c\u00f4ng ty l\u1edbn nh\u1ea5t sau Halico trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng ch\u01b0ng c\u1ea5t, v\u00e0 \u0111\u00e3 th\u00e0nh l\u1eadp c\u00f4ng ty con t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2007. C\u00f4ng ty \u0111ang tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb cho Johnnie Walker, Smirnoff; v\u00e0 trong giai \u0111o\u1ea1n 2011-2012, h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0 $97 tri\u1ec7u v\u00e0 mua l\u1ea1i 45,5% c\u1ed5 phi\u1ebfu t\u1eeb Halico.
\nQuy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt Vi\u1ec7t Nam v\u1ec1 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n kh\u00e1 ch\u1eb7t ch\u1ebd v\u00e0 ph\u1ee9c t\u1ea1p; tuy nhi\u00ean, \u0111\u1ed9ng th\u00e1i n\u1edbi l\u1ecfng thu\u1ebf quan \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c n\u00e0y g\u1ea7n \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf cho c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i. V\u00e0o th\u00e1ng 5 n\u0103m 2013, thu\u1ebf \u0111\u1ed1i v\u1edbi c\u1ea3 r\u01b0\u1ee3u vang v\u00e0 r\u01b0\u1ee3u m\u1ea1nh nh\u1eadp kh\u1ea9u \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3m t\u1eeb 48% xu\u1ed1ng c\u00f2n 45%. H\u01a1n n\u1eefa, khi TPP \u0111\u01b0\u1ee3c k\u00fd k\u1ebft, d\u1ef1 \u0111o\u00e1n m\u1ee9c thu\u1ebf n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c gi\u1ea3m v\u00e0 l\u01b0\u1ee3ng r\u01b0\u1ee3u nh\u1eadp kh\u1ea9u s\u1ebd t\u0103ng. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u0169ng lo ng\u1ea1i r\u1eb1ng s\u1ef1 lan tr\u00e0n c\u1ee7a \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n gi\u1ea3 v\u00e0 nh\u1eadp l\u1eadu s\u1ebd d\u1eabn \u0111\u1ebfn ch\u00ednh s\u00e1ch thu\u1ebf ti\u00eau th\u1ee5 c\u1ee7a ch\u00ednh ph\u1ee7 nh\u1eb1m h\u1ea1n ch\u1ebf vi\u1ec7c ti\u00eau th\u1ee5 qu\u00e1 m\u1ee9c r\u01b0\u1ee3u v\u00e0 do \u0111\u00f3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i l\u1edbn \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u00e0y trong t\u01b0\u01a1ng lai.<\/p>\n

B&Company, Inc.\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng r\u01b0\u1ee3u vang v\u00e0 r\u01b0\u1ee3u m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam<\/p>","protected":false},"author":3,"featured_media":8619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1160,1138],"yoast_head":"\nThe market for wine and spirits in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/alcohol-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The market for wine and spirits in Vietnam - B-Company\" \/>\n<meta property=\"og:description\" content=\"The market for wine and spirits in Vietnam\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/alcohol-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-15T03:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:48:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2014\/06\/wine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/alcohol-en\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2014\/06\/wine.jpg\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/alcohol-en\/#webpage\",\"url\":\"https:\/\/b-company.jp\/alcohol-en\/\",\"name\":\"The market for wine and spirits in Vietnam - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/alcohol-en\/#primaryimage\"},\"datePublished\":\"2014-06-15T03:00:44+00:00\",\"dateModified\":\"2024-06-25T08:48:03+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/alcohol-en\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49416fcfd1b8a2181bccc4940430d500?s=96&d=mm&r=g\",\"caption\":\"B&Company Vietnam\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3399"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=3399"}],"version-history":[{"count":2,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3399\/revisions"}],"predecessor-version":[{"id":14620,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3399\/revisions\/14620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/8619"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=3399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=3399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=3399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}