{"id":3396,"date":"2014-02-15T10:00:25","date_gmt":"2014-02-15T03:00:25","guid":{"rendered":"http:\/\/b-company.jp\/?p=3396"},"modified":"2024-06-26T10:51:05","modified_gmt":"2024-06-26T03:51:05","slug":"chocolate-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/chocolate-en\/","title":{"rendered":"Ch\u00eca kh\u00f3a c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o socola t\u1ea1i Vi\u1ec7t Nam l\u00e0 gi\u00e1 r\u1ebb?"},"content":{"rendered":"
\n

22-12-2015<\/p>\n<\/div>\n

\u201cT\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c \u1edf m\u1ee9c CAGR l\u00e0 6,2%\u201d<\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o socola (sau \u0111\u00e2y g\u1ecdi t\u1eaft l\u00e0 th\u1ecb tr\u01b0\u1eddng socola) ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n khi th\u1ebf h\u1ec7 tr\u1ebb ng\u00e0y c\u00e0ng ti\u1ebfp x\u00fac nhi\u1ec1u h\u01a1n v\u1edbi v\u0103n h\u00f3a ph\u01b0\u01a1ng T\u00e2y. Ng\u00e0y nay, socola l\u00e0 m\u00f3n qu\u00e0 \u00fd ngh\u0129a d\u00e0nh t\u1eb7ng ng\u01b0\u1eddi y\u00eau, b\u1ea1n b\u00e8 v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng ng\u00e0y \u0111\u1eb7c bi\u1ec7t nh\u01b0 Valentine, Gi\u00e1ng sinh, \u0111\u00e1m c\u01b0\u1edbi v\u00e0 n\u0103m m\u1edbi.<\/div>\n

<\/p>\n

Th\u00f3i quen s\u1eed d\u1ee5ng s\u00f4 c\u00f4 la nh\u01b0 m\u1ed9t lo\u1ea1i \u0111\u1ed3 \u0103n nh\u1eb9 ng\u00e0y c\u00e0ng t\u0103ng \u1edf gi\u1edbi tr\u1ebb \u0111\u1eb7c bi\u1ec7t c\u1ee7ng c\u1ed1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao c\u1ee7a ng\u00e0nh n\u00e0y. N\u0103m 2012, t\u1ed5ng gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb l\u00e0 $51,1 tri\u1ec7u, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 3400 t\u1ea5n, g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi n\u0103m 2007. Doanh s\u1ed1 b\u00e1n b\u00e1nh k\u1eb9o s\u00f4 c\u00f4 la d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng \u1edf t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 6,2% theo kh\u1ed1i l\u01b0\u1ee3ng kh\u00f4ng \u0111\u1ed5i trong giai \u0111o\u1ea1n d\u1ef1 b\u00e1o t\u1eeb n\u0103m 2013 \u0111\u1ebfn n\u0103m 2017.<\/p>\n

\u201cC\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t n\u01b0\u1edbc ngo\u00e0i c\u00f3 th\u1ecb ph\u1ea7n cao h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng\u201d<\/strong><\/p>\n

\n

S\u00f4c\u00f4la nh\u1eadp kh\u1ea9u chi\u1ebfm 60% kh\u1ed1i l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng s\u00f4 c\u00f4 la b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam v\u00e0 t\u0103ng 15-20% m\u1ed7i n\u0103m. Gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i cao \u0111\u01b0\u1ee3c t\u00ednh cho $3-$35\/100 gram, so v\u1edbi $1-$7\/100 gram s\u00f4 c\u00f4 la s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc v\u00e0o n\u0103m 2011, \u0111i\u1ec1u n\u00e0y ng\u1ee5 \u00fd r\u1eb1ng ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 th\u01b0\u1ee3ng l\u01b0u.<\/p>\n

Nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a s\u00f4c\u00f4la nh\u1eadp kh\u1ea9u l\u00e0 s\u00f4c\u00f4la trong n\u01b0\u1edbc c\u00f3 bao b\u00ec k\u00e9m h\u1ea5p d\u1eabn v\u00e0 k\u00e9m cao c\u1ea5p. Th\u00eam v\u00e0o \u0111\u00f3, chi ph\u00ed \u0111\u1ea7u t\u01b0 s\u1ea3n xu\u1ea5t, b\u1ea3o qu\u1ea3n s\u00f4c\u00f4la t\u01b0\u01a1i qu\u00e1 cao d\u1eabn \u0111\u1ebfn xu h\u01b0\u1edbng nh\u1eadp kh\u1ea9u thay v\u00ec s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc c\u1ee7a c\u00e1c c\u00f4ng ty s\u00f4c\u00f4la n\u01b0\u1edbc ngo\u00e0i.
\n<\/p>\n

Trong 10 th\u01b0\u01a1ng hi\u1ec7u s\u00f4c\u00f4la \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 nhi\u1ec1u nh\u1ea5t, ph\u1ea7n l\u1edbn l\u00e0 c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i (nh\u01b0 Belcholat, Guylian \u2013 \u0111\u01b0\u1ee3c Lotte mua l\u1ea1i n\u0103m 2008, Maestrani Schweizer Schokoladen, Stoke MG, Mars, v.v.) trong khi s\u00f4c\u00f4la do c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc s\u1ea3n xu\u1ea5t ch\u1ec9 c\u00f3 \u0111\u1ea1i di\u1ec7n c\u1ee7a Bibica v\u00e0 Kinh \u0110\u00f4. Belcholat l\u00e0 doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u chi\u1ebfm 12,3% th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb, trong khi Kinh \u0110\u00f4 chi\u1ebfm 4,3% gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb, \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 t\u00e1m; c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i kh\u00e1c \u0111\u1ec1u c\u00f3 th\u1ee9 h\u1ea1ng cao.<\/p>\n

\u201c7,5 tri\u1ec7u \u0111\u00f4 la M\u1ef9, t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng trong n\u01b0\u1edbc l\u00e0 55%\u201d<\/strong><\/p>\n<\/div>\n

\n

N\u0103m 2012, gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u s\u00f4c\u00f4la l\u00e0 7,7 tri\u1ec7u \u0111\u00f4 la; tuy c\u00f2n khi\u00eam t\u1ed1n nh\u01b0ng \u0111\u00e3 t\u0103ng 50% so v\u1edbi n\u0103m tr\u01b0\u1edbc; n\u0103m 2008, con s\u1ed1 n\u00e0y ch\u1ec9 l\u00e0 1,9 tri\u1ec7u, cho th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao \u1edf th\u1ecb tr\u01b0\u1eddng n\u00e0y. H\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m xu\u1ea5t kh\u1ea9u l\u00e0 s\u00f4c\u00f4la nguy\u00ean li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng th\u1ea5p.<\/p>\n

Ba c\u00f4ng ty l\u1edbn c\u00f3 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc l\u00e0 B\u1ec9 Grand Place Purato (c\u00f4ng su\u1ea5t s\u1ea3n xu\u1ea5t 2.000 t\u1ea5n\/n\u0103m), Belcholat (500 t\u1ea5n\/n\u0103m) v\u00e0 Kinh \u0110\u00f4. N\u0103m 2012, gi\u00e1 tr\u1ecb b\u00e1n h\u00e0ng c\u1ee7a Puratos Grand Place l\u00e0 7,5 tri\u1ec7u USD; chi\u1ebfm 55% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng trong n\u01b0\u1edbc.<\/p>\n<\/div>\n

\u201cTh\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng?!\u201d<\/strong><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c xu\u1ea5t kh\u1ea9u v\u1edbi gi\u00e1 th\u1ea5p (kho\u1ea3ng 0,4 \u0111\u00f4 la M\u1ef9 * cho 100 gram) nh\u01b0ng c\u00f4ng ty c\u0169ng cung c\u1ea5p nguy\u00ean li\u1ec7u s\u00f4 c\u00f4 la cho doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t b\u00e1nh k\u1eb9o v\u00e0 s\u00f4 c\u00f4 la trong HORECA. N\u0103m 2013, Putos Grand Place m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh ra ph\u00eda b\u1eafc, x\u00e2y d\u1ef1ng nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t kem v\u00e0 s\u00f4 c\u00f4 la t\u1ea1i B\u1eafc Ninh.
\nM\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd t\u0103ng tr\u01b0\u1edfng, nh\u01b0ng s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c b\u00ean tham gia v\u1eabn c\u00f2n th\u1ea5p. Trong t\u01b0\u01a1ng lai, khi d\u1ef1 ki\u1ebfn c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i tham gia th\u1ecb tr\u01b0\u1eddng h\u01a1n, s\u1ef1 c\u1ea1nh tranh s\u1ebd t\u0103ng l\u00ean. H\u01a1n n\u1eefa, s\u00f4 c\u00f4 la \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 th\u01b0\u1ee3ng l\u01b0u th\u00e0nh th\u1ecb; nh\u01b0ng khi so s\u00e1nh v\u1edbi m\u1ee9c thu nh\u1eadp trung b\u00ecnh, n\u00f3 v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng xa x\u1ec9. Do \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb \u0111ang t\u0103ng l\u00ean, trong t\u01b0\u01a1ng lai, th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng th\u1eadm ch\u00ed c\u00f2n nhanh h\u01a1n d\u1ef1 ki\u1ebfn.<\/p>\n

B&Company Vi\u1ec7t Nam\u00a0<\/strong><\/p>\n<\/div>\n

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Ch\u00eca kh\u00f3a c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1nh k\u1eb9o socola t\u1ea1i Vi\u1ec7t Nam l\u00e0 gi\u00e1 r\u1ebb?<\/p>","protected":false},"author":3,"featured_media":8601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1160,1138],"yoast_head":"\nThe key to chocolate confectionery market in Vietnam is cheap price? - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/chocolate-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The key to chocolate confectionery market in Vietnam is cheap price? - B-Company\" \/>\n<meta property=\"og:description\" content=\"The key to chocolate confectionery market in Vietnam is cheap price?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/chocolate-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-15T03:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-26T03:51:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2014\/02\/choco.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/chocolate-en\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2014\/02\/choco.jpg\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/chocolate-en\/#webpage\",\"url\":\"https:\/\/b-company.jp\/chocolate-en\/\",\"name\":\"The key to chocolate confectionery market in Vietnam is cheap price? - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/chocolate-en\/#primaryimage\"},\"datePublished\":\"2014-02-15T03:00:25+00:00\",\"dateModified\":\"2024-06-26T03:51:05+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/chocolate-en\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49416fcfd1b8a2181bccc4940430d500?s=96&d=mm&r=g\",\"caption\":\"B&Company Vietnam\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3396"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=3396"}],"version-history":[{"count":2,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3396\/revisions"}],"predecessor-version":[{"id":14665,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3396\/revisions\/14665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/8601"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=3396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=3396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=3396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}