{"id":3391,"date":"2015-10-15T10:00:37","date_gmt":"2015-10-15T03:00:37","guid":{"rendered":"http:\/\/b-company.jp\/?p=3391"},"modified":"2024-06-25T15:46:42","modified_gmt":"2024-06-25T08:46:42","slug":"mobile-marketing-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/mobile-marketing-en\/","title":{"rendered":"S\u1ef1 ph\u1ed5 bi\u1ebfn nhanh ch\u00f3ng c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing di \u0111\u1ed9ng"},"content":{"rendered":"

13-10-2015<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a GfK, doanh s\u1ed1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u1ea1i Vi\u1ec7t Nam trong n\u0103m 2014 \u0111\u1ea1t 6 tri\u1ec7u chi\u1ebfc, \u0111\u01b0a Vi\u1ec7t Nam tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ee9 ba trong s\u1ed1 7 qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1. C\u00f9ng v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn nhanh ch\u00f3ng c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u thay \u0111\u1ed5i. Theo kh\u1ea3o s\u00e1t do C\u01a1 quan Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 C\u00f4ng ngh\u1ec7 th\u00f4ng tin Vi\u1ec7t Nam (VECITA) th\u1ef1c hi\u1ec7n, n\u0103m 2014, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n \u0111\u00e3 gi\u1ea3m t\u1eeb 84% (n\u0103m 2010) xu\u1ed1ng c\u00f2n 33%, trong khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u0103ng m\u1ea1nh t\u1eeb 27% l\u00ean 65%. Ngo\u00e0i ra, 58% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd t\u1eebng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 13% giao d\u1ecbch mua h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n


\n<\/p>\n

V\u1eady n\u1ed7 l\u1ef1c c\u1ee7a t\u1eebng doanh nghi\u1ec7p th\u00ec sao? C\u00f3 45% doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam s\u1edf h\u1eefu website ri\u00eang, trong \u0111\u00f3 15% c\u00f3 giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, trong khi 11% doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cho m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a \u0111\u1ea1i di\u1ec7n c\u00e1c doanh nghi\u1ec7p v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh b\u00e1n h\u00e0ng, website \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u00f3 hi\u1ec7u qu\u1ea3 cao b\u1edfi 23%, hi\u1ec7u qu\u1ea3 trung b\u00ecnh b\u1edfi 48% v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ea5p b\u1edfi 29%; trong khi hi\u1ec7u qu\u1ea3 c\u1ee7a \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u1ea7n l\u01b0\u1ee3t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 cao b\u1edfi 13%, trung b\u00ecnh b\u1edfi 44% v\u00e0 th\u1ea5p b\u1edfi 43%. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u01a1n website, tuy nhi\u00ean m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i nh\u1edd tri\u1ec3n khai k\u00eanh n\u00e0y. V\u00ed d\u1ee5, Lazada Vietnam, c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t, \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, nh\u1edd \u0111\u00f3 30% doanh s\u1ed1 c\u1ee7a c\u00f4ng ty trong th\u00e1ng 3 n\u0103m 2015 \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

C\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc kh\u00f4ng \u0111\u1eb7t qu\u00e1 nhi\u1ec1u k\u1ef3 v\u1ecdng v\u00e0o marketing di \u0111\u1ed9ng, v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng ch\u01b0a \u0111\u1ebfn 1%. Tuy nhi\u00ean, ph\u01b0\u01a1ng th\u1ee9c n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i t\u00edch c\u1ef1c tri\u1ec3n khai v\u00e0 d\u01b0\u1eddng nh\u01b0 mang l\u1ea1i hi\u1ec7u qu\u1ea3, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o pop-up c\u1ee7a ANZ Vietnam Bank \u0111\u00e3 ti\u1ebfp c\u1eadn 1,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 trong 2 tu\u1ea7n, \u0111\u1ea1t 3,5 tri\u1ec7u l\u01b0\u1ee3t xem trang v\u00e0 120.000 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t, v\u1edbi t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) \u0111\u1ea1t 3.5%. M\u1eb7t kh\u00e1c, c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c doanh nghi\u1ec7p trong n\u01b0\u1edbc s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t l\u00e0 l\u1eadp fan page tr\u00ean Facebook v\u00e0 th\u1ef1c hi\u1ec7n SEO tr\u00ean Google. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o sang marketing di \u0111\u1ed9ng khi Google v\u00e0 Facebook \u0111ang t\u1eadp trung c\u1ea3i thi\u1ec7n c\u00e1c d\u1ecbch v\u1ee5 di \u0111\u1ed9ng c\u1ee7a m\u00ecnh. Trong t\u01b0\u01a1ng lai g\u1ea7n, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c marketing di \u0111\u1ed9ng n\u00e0y.<\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc \u0111ang b\u1eaft \u0111\u1ea7u ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn vi\u1ec7c tri\u1ec3n khai ti\u1ebfp th\u1ecb di \u0111\u1ed9ng; tuy nhi\u00ean, c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd d\u01b0\u1eddng nh\u01b0 ch\u01b0a t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng t\u00ednh n\u0103ng \u01b0u vi\u1ec7t c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 v\u1eabn g\u00e2y ra m\u1ed9t s\u1ed1 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cl\u00e0m phi\u1ec1n ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o pop-up li\u00ean t\u1ee5c tr\u00ean m\u00e0n h\u00ecnh l\u1edbn\u201d ho\u1eb7c \u201cd\u1eef li\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3\u201d.<\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac m\u1edf r\u1ed9ng c\u1ea3 cung v\u00e0 c\u1ea7u c\u1ee7a marketing di \u0111\u1ed9ng, b\u1edfi th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1eabn ch\u01b0a ph\u00e1t tri\u1ec3n d\u00f9 \u0111ang s\u1edf h\u1eefu nh\u1eefng \u0111i\u1ec1u ki\u1ec7n v\u01b0\u1ee3t tr\u1ed9i cho ph\u00e9p t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3. Th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng s\u1ebd t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i kinh doanh l\u1edbn cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p trong nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau.
\nNgu\u1ed3n: VECITA (C\u01a1 quan Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 C\u00f4ng ngh\u1ec7 th\u00f4ng tin Vi\u1ec7t Nam)<\/p>\n

B&Company Vietnam \u2013 Sugiyama Motoharu<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

S\u1ef1 ph\u1ed5 bi\u1ebfn nhanh ch\u00f3ng c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing di \u0111\u1ed9ng<\/p>","protected":false},"author":3,"featured_media":8811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1126,1156],"class_list":["post-3391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-consulting-en","tag-financial-corporate-services-en"],"yoast_head":"\nRapid spread of mobile device accelerated the expansion of mobile marketing - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/mobile-marketing-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapid spread of mobile device accelerated the expansion of mobile marketing\" \/>\n<meta property=\"og:description\" content=\"Rapid spread of mobile device accelerated the expansion of mobile marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/mobile-marketing-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-15T03:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:46:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2015\/09\/mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&Company Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&Company Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/vi\/mobile-marketing-en\/\",\"url\":\"https:\/\/b-company.jp\/vi\/mobile-marketing-en\/\",\"name\":\"Rapid spread of mobile device accelerated the expansion of mobile marketing - 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