{"id":3391,"date":"2015-10-15T10:00:37","date_gmt":"2015-10-15T03:00:37","guid":{"rendered":"http:\/\/b-company.jp\/?p=3391"},"modified":"2024-06-25T15:46:42","modified_gmt":"2024-06-25T08:46:42","slug":"mobile-marketing-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/mobile-marketing-en\/","title":{"rendered":"S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a ti\u1ebfp th\u1ecb di \u0111\u1ed9ng"},"content":{"rendered":"

13-10-2015<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a GfK, doanh s\u1ed1 b\u00e1n \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u1ea1i Vi\u1ec7t Nam n\u0103m 2014 \u0111\u1ea1t 6 tri\u1ec7u m\u00e1y, \u0111\u01b0a Vi\u1ec7t Nam tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ee9 3 trong 7 n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1. Theo s\u1ef1 lan t\u1ecfa nhanh ch\u00f3ng c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn theo \u0111\u00f3 c\u0169ng ch\u1ee9ng ki\u1ebfn nhi\u1ec1u thay \u0111\u1ed5i. Theo kh\u1ea3o s\u00e1t do C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 C\u00f4ng ngh\u1ec7 th\u00f4ng tin (VECITA) th\u1ef1c hi\u1ec7n, n\u0103m 2014, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n gi\u1ea3m t\u1eeb 84% (n\u0103m 2010) xu\u1ed1ng c\u00f2n 33%, trong khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u0103ng m\u1ea1nh t\u1eeb 27% l\u00ean 65%. Ngo\u00e0i ra, 58% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd \u0111\u00e3 t\u1eebng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 13% mua h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n


\n<\/p>\n

V\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a t\u1eebng doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 45% doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam c\u00f3 website ri\u00eang, trong \u0111\u00f3 c\u00f3 15% th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, trong khi 11% doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cho m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh b\u00e1n h\u00e0ng, website \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u00f3 hi\u1ec7u qu\u1ea3 cao b\u1edfi 23%, hi\u1ec7u qu\u1ea3 trung b\u00ecnh b\u1edfi 48% v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ea5p b\u1edfi 29%, trong khi hi\u1ec7u qu\u1ea3 c\u1ee7a \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u1ea7n l\u01b0\u1ee3t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi 13%, trung b\u00ecnh b\u1edfi 44%, th\u1ea5p b\u1edfi 43%. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u01a1n website, tuy nhi\u00ean m\u1ed9t s\u1ed1 doanh nghi\u1ec7p hi\u1ec7n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i khi tri\u1ec3n khai k\u00eanh n\u00e0y. V\u00ed d\u1ee5, Lazada Vi\u1ec7t Nam, c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t, \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, k\u1ebft qu\u1ea3 l\u00e0 30% doanh s\u1ed1 b\u00e1n h\u00e0ng trong th\u00e1ng 3 n\u0103m 2015 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua truy c\u1eadp di \u0111\u1ed9ng.<\/p>\n

C\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc kh\u00f4ng \u0111\u1eb7t qu\u00e1 nhi\u1ec1u k\u1ef3 v\u1ecdng v\u00e0o ti\u1ebfp th\u1ecb di \u0111\u1ed9ng, v\u1edbi ch\u01b0a \u0111\u1ebfn 1% l\u01b0\u1ee3t s\u1eed d\u1ee5ng. Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i tri\u1ec3n khai t\u00edch c\u1ef1c v\u00e0 d\u01b0\u1eddng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o pop-up c\u1ee7a Ng\u00e2n h\u00e0ng ANZ Vi\u1ec7t Nam, \u0111\u00e3 ti\u1ebfp c\u1eadn 1,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 trong 2 tu\u1ea7n, v\u1edbi 3,5 tri\u1ec7u l\u01b0\u1ee3t xem trang v\u00e0 120.000 l\u01b0\u1ee3t nh\u1ea5p, t\u1ef7 l\u1ec7 nh\u1ea5p qua (CTR) \u0111\u1ea1t 3,5%. M\u1eb7t kh\u00e1c, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t l\u00e0 t\u1ea1o trang ng\u01b0\u1eddi h\u00e2m m\u1ed9 Facebook v\u00e0 bi\u1ec7n ph\u00e1p SEO c\u1ee7a Google. Nh\u01b0ng c\u00e1c doanh nghi\u1ec7p n\u00e0y s\u1ebd t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh sang ti\u1ebfp th\u1ecb di \u0111\u1ed9ng khi Google v\u00e0 Facebook \u0111ang t\u1eadp trung c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 di \u0111\u1ed9ng c\u1ee7a h\u1ecd. Trong t\u01b0\u01a1ng lai g\u1ea7n, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb di \u0111\u1ed9ng n\u00e0y.<\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang b\u1eaft \u0111\u1ea7u t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c tri\u1ec3n khai ti\u1ebfp th\u1ecb di \u0111\u1ed9ng, tuy nhi\u00ean, c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd d\u01b0\u1eddng nh\u01b0 kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c t\u00ednh n\u0103ng c\u00f3 l\u1ee3i c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 v\u1eabn d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ed1 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c nh\u01b0 "l\u00e0m phi\u1ec1n ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1c qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c b\u1eadt l\u00ean tr\u00ean m\u00e0n h\u00ecnh l\u1edbn" ho\u1eb7c "kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3".<\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac m\u1edf r\u1ed9ng c\u1ea3 cung v\u00e0 c\u1ea7u c\u1ee7a ti\u1ebfp th\u1ecb di \u0111\u1ed9ng v\u00ec th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a ph\u00e1t tri\u1ec3n m\u1eb7c d\u00f9 c\u00f3 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n v\u01b0\u1ee3t tr\u1ed9i s\u1ebd gi\u00fap n\u00f3 ti\u1ebfn tri\u1ec3n \u0111\u00e1ng k\u1ec3. Th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng s\u1ebd t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i kinh doanh l\u1edbn trong khi c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 cung c\u1ea5p c\u1ee7a n\u00f3 l\u00e0 nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau.
\nNgu\u1ed3n: VECITA (C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 C\u00f4ng ngh\u1ec7 th\u00f4ng tin Vi\u1ec7t Nam)<\/p>\n

B&Company Vi\u1ec7t Nam \u2013 Sugiyama Motoharu<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a ti\u1ebfp th\u1ecb di \u0111\u1ed9ng<\/p>","protected":false},"author":3,"featured_media":8811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1126,1156],"yoast_head":"\nRapid spread of mobile device accelerated the expansion of mobile marketing - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/mobile-marketing-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapid spread of mobile device accelerated the expansion of mobile marketing - B-Company\" \/>\n<meta property=\"og:description\" content=\"Rapid spread of mobile device accelerated the expansion of mobile marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/mobile-marketing-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-15T03:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:46:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2015\/09\/mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/mobile-marketing-en\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2015\/09\/mobile.jpg\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/mobile-marketing-en\/#webpage\",\"url\":\"https:\/\/b-company.jp\/mobile-marketing-en\/\",\"name\":\"Rapid spread of mobile device accelerated the expansion of mobile marketing - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/mobile-marketing-en\/#primaryimage\"},\"datePublished\":\"2015-10-15T03:00:37+00:00\",\"dateModified\":\"2024-06-25T08:46:42+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/mobile-marketing-en\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49416fcfd1b8a2181bccc4940430d500?s=96&d=mm&r=g\",\"caption\":\"B&Company Vietnam\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3391"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=3391"}],"version-history":[{"count":1,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3391\/revisions"}],"predecessor-version":[{"id":14610,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3391\/revisions\/14610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/8811"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=3391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=3391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=3391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}