{"id":3389,"date":"2015-09-15T10:00:48","date_gmt":"2015-09-15T03:00:48","guid":{"rendered":"http:\/\/b-company.jp\/?p=3389"},"modified":"2024-06-25T15:46:48","modified_gmt":"2024-06-25T08:46:48","slug":"fast-food-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/fast-food-en\/","title":{"rendered":"\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh khi b\u1ecb hai chu\u1ed7i l\u1edbn chi\u1ebfm l\u0129nh?"},"content":{"rendered":"
\n

11-09-2015<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, chi ti\u00eau th\u1ef1c ph\u1ea9m h\u00e0ng n\u0103m c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng trung b\u00ecnh 5,1% v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 29,5 t\u1ef7 \u0111\u00f4 la (300 \u0111\u00f4 la b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi) v\u00e0o n\u0103m 2016. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Canvassco v\u1ec1 t\u1ea7n su\u1ea5t ng\u01b0\u1eddi Vi\u1ec7t Nam \u0103n ngo\u00e0i v\u00e0o n\u0103m 2014 cho th\u1ea5y 40% cho bi\u1ebft h\u1ecd \u0103n ngo\u00e0i h\u00e0ng ng\u00e0y, 37% m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n v\u00e0 13% m\u1ed9t l\u1ea7n m\u1ed9t th\u00e1ng. Ng\u00e0nh d\u1ecbch v\u1ee5 th\u1ef1c ph\u1ea9m \u0111\u00e3 tr\u1edf n\u00ean ng\u00e0y c\u00e0ng c\u1ea1nh tranh h\u01a1n khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean. Tr\u00ean h\u1ebft, th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n khi ki\u1ebfm \u0111\u01b0\u1ee3c t\u1edbi 1,35 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2014 v\u00e0 CAGR c\u1ee7a n\u00f3 \u0111ang \u0111\u1ea1t 15~20% m\u1ed7i n\u0103m.<\/p>\n<\/div>\n

<\/p>\n

\n

C\u00e1c c\u00f4ng ty l\u1edbn c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng t\u1ea1i \u0111\u00e2y v\u00e0 nhanh ch\u00f3ng chi\u1ebfm l\u0129nh. N\u0103m 2014, Lotteria c\u00f3 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng nhi\u1ec1u nh\u1ea5t l\u00e0 210, ti\u1ebfp theo l\u00e0 KFC (180), Jubilee (59), Pizza Hut (53), Domino Pizza (19) v\u00e0 Burger King (17). Lotteria v\u00e0 KFC \u0111ang th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng nhi\u1ec1u h\u01a1n h\u1eb3n c\u00e1c c\u00f4ng ty kh\u00e1c. Hai t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 th\u00e2m nh\u1eadp v\u00e0o Vi\u1ec7t Nam v\u00e0o kho\u1ea3ng n\u0103m 1997 v\u00e0 \u0111\u00e3 th\u1ef1c hi\u1ec7n nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 b\u1ea3n \u0111\u1ecba h\u00f3a. H\u1ecd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u201cKem \u1ed1c qu\u1ebf m\u1ec1m\u201d (0,2 \u0111\u00f4 la) \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u201cCombo c\u01a1m\u201d (2 \u0111\u00f4 la) \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh theo th\u00f3i quen \u0103n u\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng. H\u1ecd \u0111\u1eb7t m\u1ee5c ti\u00eau thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i r\u1ebb.
\nTh\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh ph\u00e1t tri\u1ec3n ch\u1ee7 y\u1ebfu \u1edf H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Kho\u1ea3ng 80% t\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng n\u1eb1m \u1edf khu v\u1ef1c trung t\u00e2m c\u1ee7a c\u00e1c th\u00e0nh ph\u1ed1 n\u00e0y. C\u00f3 hai l\u00fd do ch\u00ednh. Th\u1ee9 nh\u1ea5t, c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ee9c mua gi\u1eefa c\u00e1c th\u00e0nh ph\u1ed1 n\u00e0y v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 kh\u00e1c. Thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh trung b\u00ecnh l\u00e0 $2000 \u1edf Vi\u1ec7t Nam trong khi l\u1ea7n l\u01b0\u1ee3t l\u00e0 $3600 v\u00e0 $5100 \u1edf H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ec7 th\u1ed1ng h\u1eadu c\u1ea7n ch\u01b0a ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 trong s\u1ef1 ph\u00e2n ph\u1ed1i m\u1ea5t c\u00e2n b\u1eb1ng n\u00e0y. H\u1ec7 th\u1ed1ng h\u1eadu c\u1ea7n v\u1eadn chuy\u1ec3n th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn gi\u1eefa b\u1ebfp trung t\u00e2m v\u00e0 t\u1eebng c\u1eeda h\u00e0ng trong ng\u00e0nh kinh doanh th\u1ee9c \u0103n nhanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 chu\u1ed7i l\u1ea1nh, ch\u01b0a ph\u00e1t tri\u1ec3n t\u1ed1t ngo\u1ea1i tr\u1eeb c\u00e1c khu v\u1ef1c th\u00e0nh th\u1ecb, n\u01a1i c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng t\u1ed1t h\u01a1n. Ngo\u00e0i ra, do ngu\u1ed3n cung nguy\u00ean li\u1ec7u th\u1ef1c ph\u1ea9m trong n\u01b0\u1edbc kh\u00f4ng \u1ed5n \u0111\u1ecbnh, nhi\u1ec1u chu\u1ed7i th\u1ee9c \u0103n nhanh ph\u1ea3i d\u1ef1a v\u00e0o h\u00e0ng nh\u1eadp kh\u1ea9u, v\u1ed1n c\u0169ng d\u1ec5 ki\u1ebfm h\u01a1n \u1edf c\u00e1c qu\u1eadn n\u1ed9i th\u00e0nh
\nS\u1ef1 gia nh\u1eadp g\u1ea7n \u0111\u00e2y c\u1ee7a McDonald's \u0111\u00e3 tr\u1edf th\u00e0nh tin t\u1ee9c l\u1edbn. H\u1ecd \u0111\u00e3 m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0o n\u0103m 2014 v\u00e0 \u0111\u00e3 c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng l\u00ean 10 c\u1eeda h\u00e0ng v\u00e0o cu\u1ed1i n\u0103m 2015 v\u00e0 100 c\u1eeda h\u00e0ng trong 10 n\u0103m. V\u1edbi danh ti\u1ebfng c\u1ee7a McDonald's l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh h\u00e0ng \u0111\u1ea7u to\u00e0n c\u1ea7u, s\u1ebd r\u1ea5t th\u00fa v\u1ecb khi xem chu\u1ed7i c\u1eeda h\u00e0ng n\u00e0y s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh t\u1ea1i Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o. B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u chu\u1ed7i nh\u00e0 h\u00e0ng t\u1eeb Nh\u1eadt B\u1ea3n c\u0169ng \u0111\u00e3 th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y. Marukame Udon (c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf 10 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2017) v\u00e0 Yoshinoya \u0111\u00e3 ti\u1ebfn v\u00e0o Vi\u1ec7t Nam v\u00e0o n\u0103m 2014 v\u00e0 2015, hi\u1ec7n \u0111ang n\u1eafm gi\u1eef l\u1ea7n l\u01b0\u1ee3t 3 v\u00e0 1 c\u1eeda h\u00e0ng. C\u00e1c t\u1eadp \u0111o\u00e0n th\u1ee9c \u0103n nhanh c\u1ee7a Nh\u1eadt B\u1ea3n c\u0169ng b\u1ea3n \u0111\u1ecba h\u00f3a th\u1ef1c \u0111\u01a1n c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch cung c\u1ea5p chanh v\u00e0 rau m\u00f9i ho\u1eb7c gi\u1ea3m \u0111\u1ed9 m\u1eb7n.
\nKhi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd th\u00e2m nh\u1eadp v\u00e0o c\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c1, th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh s\u1ebd ng\u00e0y c\u00e0ng c\u1ea1nh tranh h\u01a1n. Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 t\u1ec9nh l\u1ebb ra to\u00e0n qu\u1ed1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ed1i c\u1ea3nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 th\u1ef1c ph\u1ea9m. Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f3i quen chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n.<\/p>\n<\/div>\n

\u00a0B&Company, Inc.<\/strong><\/div>","protected":false},"excerpt":{"rendered":"

\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh khi b\u1ecb hai chu\u1ed7i l\u1edbn chi\u1ebfm l\u0129nh?<\/p>","protected":false},"author":3,"featured_media":8814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[75],"tags":[1138],"yoast_head":"\nWhat will happen to the fast food market when occupied by two major chains? - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/fast-food-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What will happen to the fast food market when occupied by two major chains? - B-Company\" \/>\n<meta property=\"og:description\" content=\"What will happen to the fast food market when occupied by two major chains?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/fast-food-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-15T03:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:46:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2015\/09\/kfc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/fast-food-en\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2015\/09\/kfc.jpg\",\"width\":960,\"height\":640},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/fast-food-en\/#webpage\",\"url\":\"https:\/\/b-company.jp\/fast-food-en\/\",\"name\":\"What will happen to the fast food market when occupied by two major chains? - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/fast-food-en\/#primaryimage\"},\"datePublished\":\"2015-09-15T03:00:48+00:00\",\"dateModified\":\"2024-06-25T08:46:48+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/fast-food-en\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/f40eb53b8ff521146838bce1186f866e\",\"name\":\"B&Company Vietnam\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49416fcfd1b8a2181bccc4940430d500?s=96&d=mm&r=g\",\"caption\":\"B&Company Vietnam\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3389"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=3389"}],"version-history":[{"count":2,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3389\/revisions"}],"predecessor-version":[{"id":14611,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/3389\/revisions\/14611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/8814"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=3389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=3389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=3389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}