{"id":3389,"date":"2015-09-15T10:00:48","date_gmt":"2015-09-15T03:00:48","guid":{"rendered":"http:\/\/b-company.jp\/?p=3389"},"modified":"2024-06-25T15:46:48","modified_gmt":"2024-06-25T08:46:48","slug":"fast-food-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/fast-food-en\/","title":{"rendered":"\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh khi b\u1ecb chi ph\u1ed1i b\u1edfi hai chu\u1ed7i l\u1edbn?"},"content":{"rendered":"<div class=\"database\">\n<p class=\"date\">11-09-2015<\/p>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, chi ti\u00eau h\u1eb1ng n\u0103m cho th\u1ef1c ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng trung b\u00ecnh 5.1% v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t 29,5 t\u1ef7 USD (300 USD\/ng\u01b0\u1eddi) v\u00e0o n\u0103m 2016. M\u1ed9t kh\u1ea3o s\u00e1t do Canvassco th\u1ef1c hi\u1ec7n v\u1ec1 t\u1ea7n su\u1ea5t ng\u01b0\u1eddi Vi\u1ec7t Nam \u0103n ngo\u00e0i v\u00e0o n\u0103m 2014 cho th\u1ea5y 40% cho bi\u1ebft h\u1ecd \u0103n ngo\u00e0i h\u1eb1ng ng\u00e0y, 37% \u0103n ngo\u00e0i m\u1ed7i tu\u1ea7n m\u1ed9t l\u1ea7n v\u00e0 13% \u0103n ngo\u00e0i m\u1ed7i th\u00e1ng m\u1ed9t l\u1ea7n. Ng\u00e0nh d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea1nh tranh h\u01a1n khi m\u1ee9c ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c gia t\u0103ng. Tr\u00ean h\u1ebft, th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n khi \u0111\u1ea1t doanh thu l\u00ean t\u1edbi 1,35 ngh\u00ecn t\u1ef7 VND v\u00e0o n\u0103m 2014 v\u00e0 CAGR \u0111\u1ea1t 15~20% m\u1ed7i n\u0103m.<\/p>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"database\">\n<p>C\u00e1c c\u00f4ng ty c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i l\u1edbn \u0111\u00e3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng t\u1ea1i \u0111\u00e2y v\u00e0 nhanh ch\u00f3ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. N\u0103m 2014, Lotteria c\u00f3 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng nhi\u1ec1u nh\u1ea5t v\u1edbi 210 c\u1eeda h\u00e0ng, ti\u1ebfp theo l\u00e0 KFC (180), Jubilee (59), Pizza Hut (53), Domino Pizza (19) v\u00e0 Burger King (17). Lotteria v\u00e0 KFC \u0111ang th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u01b0\u1ee3t xa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Hai t\u1eadp \u0111o\u00e0n n\u00e0y gia nh\u1eadp Vi\u1ec7t Nam v\u00e0o kho\u1ea3ng n\u0103m 1997 v\u00e0 \u0111\u00e3 tri\u1ec3n khai nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m b\u1ea3n \u0111\u1ecba h\u00f3a ho\u1ea1t \u0111\u1ed9ng. H\u1ecd \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u201ckem \u1ed1c qu\u1ebf\u201d (0,2 USD) \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u201cc\u01a1m su\u1ea5t k\u1ebft h\u1ee3p\u201d (2 USD) nh\u1eb1m th\u00edch \u1ee9ng v\u1edbi th\u00f3i quen \u0103n u\u1ed1ng \u0111\u1ecba ph\u01b0\u01a1ng. M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c m\u00f3n \u0103n \u0111\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a v\u1edbi m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p.<br \/>\nTh\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh ph\u00e1t tri\u1ec3n ch\u1ee7 y\u1ebfu t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Kho\u1ea3ng 80% t\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng n\u1eb1m t\u1ea1i khu v\u1ef1c trung t\u00e2m c\u1ee7a hai th\u00e0nh ph\u1ed1 n\u00e0y. C\u00f3 hai nguy\u00ean nh\u00e2n ch\u00ednh. Th\u1ee9 nh\u1ea5t, s\u1ee9c mua gi\u1eefa hai th\u00e0nh ph\u1ed1 n\u00e0y v\u00e0 c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch. Thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh trung b\u00ecnh t\u1ea1i Vi\u1ec7t Nam l\u00e0 $2000, trong khi t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh l\u1ea7n l\u01b0\u1ee3t l\u00e0 $3600 v\u00e0 $5100. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ec7 th\u1ed1ng logistics ch\u01b0a ph\u00e1t tri\u1ec3n t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng g\u00f3p ph\u1ea7n d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u00e2n b\u1ed5 kh\u00f4ng c\u00e2n \u0111\u1ed1i n\u00e0y. H\u1ec7 th\u1ed1ng logistics ph\u1ee5c v\u1ee5 v\u1eadn chuy\u1ec3n th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn gi\u1eefa b\u1ebfp trung t\u00e2m v\u00e0 t\u1eebng c\u1eeda h\u00e0ng trong ng\u00e0nh kinh doanh th\u1ee9c \u0103n nhanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 chu\u1ed7i cung \u1ee9ng l\u1ea1nh, ch\u01b0a ph\u00e1t tri\u1ec3n t\u1ed1t ngo\u00e0i khu v\u1ef1c \u0111\u00f4 th\u1ecb, n\u01a1i c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 t\u1ed1t h\u01a1n. Ngo\u00e0i ra, do ngu\u1ed3n cung nguy\u00ean li\u1ec7u th\u1ef1c ph\u1ea9m trong n\u01b0\u1edbc thi\u1ebfu \u1ed5n \u0111\u1ecbnh, nhi\u1ec1u chu\u1ed7i th\u1ee9c \u0103n nhanh ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o h\u00e0ng nh\u1eadp kh\u1ea9u, v\u1ed1n c\u0169ng d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n t\u1ea1i c\u00e1c qu\u1eadn n\u1ed9i th\u00e0nh.<br \/>\nS\u1ef1 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng g\u1ea7n \u0111\u00e2y c\u1ee7a McDonald\u2019s \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tin t\u1ee9c l\u1edbn. McDonald\u2019s \u0111\u00e3 m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0o n\u0103m 2014 v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng l\u00ean 10 c\u1eeda h\u00e0ng v\u00e0o cu\u1ed1i n\u0103m 2015 v\u00e0 100 c\u1eeda h\u00e0ng trong v\u00f2ng 10 n\u0103m. V\u1edbi danh ti\u1ebfng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, s\u1ebd r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd khi theo d\u00f5i c\u00e1ch chu\u1ed7i n\u00e0y gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u1ea1i Vi\u1ec7t Nam.\u00a0B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u chu\u1ed7i nh\u00e0 h\u00e0ng \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n c\u0169ng \u0111\u00e3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u00e0y. Marukame Udon (d\u1ef1 ki\u1ebfn c\u00f3 10 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2017) v\u00e0 Yoshinoya l\u1ea7n l\u01b0\u1ee3t gia nh\u1eadp Vi\u1ec7t Nam v\u00e0o n\u0103m 2014 v\u00e0 2015, hi\u1ec7n \u0111ang s\u1edf h\u1eefu l\u1ea7n l\u01b0\u1ee3t 3 v\u00e0 1 c\u1eeda h\u00e0ng. C\u00e1c doanh nghi\u1ec7p th\u1ee9c \u0103n nhanh Nh\u1eadt B\u1ea3n c\u0169ng b\u1ea3n \u0111\u1ecba h\u00f3a th\u1ef1c \u0111\u01a1n b\u1eb1ng c\u00e1ch b\u1ed5 sung chanh v\u00e0 rau m\u00f9i ho\u1eb7c gi\u1ea3m \u0111\u1ed9 m\u1eb7n.<br \/>\nKhi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u1ef1 ki\u1ebfn gia nh\u1eadp c\u00e1c qu\u1ed1c gia ch\u00e2u \u00c1, th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh s\u1ebd tr\u1edf n\u00ean c\u1ea1nh tranh h\u01a1n. Kh\u1ea3 n\u0103ng th\u1ecb tr\u01b0\u1eddng m\u1edf r\u1ed9ng t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p t\u1ec9nh ra to\u00e0n qu\u1ed1c c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ee5c di\u1ec7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng. Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c n\u1eafm b\u1eaft th\u00f3i quen chi ti\u00eau t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n.<\/p>\n<\/div>\n<div class=\"relate_news\" style=\"text-align: right;\">\u00a0<strong>B&amp;Company<\/strong><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh khi b\u1ecb chi ph\u1ed1i b\u1edfi hai chu\u1ed7i l\u1edbn?<\/p>","protected":false},"author":3,"featured_media":8814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1138],"class_list":["post-3389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-distribution-eating-out-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What will happen to the fast food market when occupied by two major chains? 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