{"id":3386,"date":"2015-05-15T10:00:35","date_gmt":"2015-05-15T03:00:35","guid":{"rendered":"http:\/\/b-company.jp\/?p=3386"},"modified":"2024-06-25T15:46:55","modified_gmt":"2024-06-25T08:46:55","slug":"functional-food-en","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/functional-food-en\/","title":{"rendered":"L\u1ee3i th\u1ebf c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam (th\u00e1ng 5 n\u0103m 2015)"},"content":{"rendered":"

14-07-2015<\/p>\n

Theo Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m Ch\u1ee9c n\u0103ng Vi\u1ec7t Nam (VAFF), th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam \u0111\u1ea1t 650 tri\u1ec7u USD, \u0111\u1ee9ng th\u1ee9 3th\u1ee9<\/sup>\u00a0tr\u00ean th\u1ecb tr\u01b0\u1eddng ASEAN. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh h\u1eb1ng n\u0103m c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn \u0111\u1ea1t 20% trong 10 n\u0103m t\u1edbi. Nh\u1edd quy tr\u00ecnh \u0111\u0103ng k\u00fd v\u00e0 nh\u1eadp kh\u1ea9u thu\u1eadn l\u1ee3i, n\u0103m 2013, th\u1ecb tr\u01b0\u1eddng c\u00f3 g\u1ea7n 7.000 ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi n\u0103m 2011; s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p trong ng\u00e0nh c\u0169ng t\u0103ng g\u1ea5p \u0111\u00f4i, t\u1eeb n\u0103m 2012 l\u00ean 3.500 c\u00f4ng ty.<\/p>\n


\nN\u0103m 2012, m\u1eb7c d\u00f9 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng \u0111a c\u1ea5p chi\u1ebfm 55% t\u1ed5ng doanh s\u1ed1 to\u00e0n th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 c\u00f3 nhi\u1ec1u b\u00e1o c\u00e1o v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn gi\u00e1 b\u00e1n kh\u00f4ng ch\u00ednh th\u1ee9c, t\u00ecnh tr\u1ea1ng h\u00e0ng gi\u1ea3 tr\u00e0n lan v\u00e0 s\u1ef1 suy gi\u1ea3m ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng. Ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u0169ng t\u0103ng tr\u01b0\u1edfng. Theo kh\u1ea3o s\u00e1t n\u0103m ngo\u00e1i \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ed9 tu\u1ed5i 20, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 nh\u00e0 thu\u1ed1c (61.7%), c\u1eeda h\u00e0ng b\u00e1n l\u1ebb (41.7%) v\u00e0 h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng \u0111a c\u1ea5p (10%).
\nS\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u chi\u1ebfm 44% th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng x\u00e9t v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0o n\u0103m 2009, v\u00e0 con s\u1ed1 n\u00e0y t\u0103ng m\u1ea1nh l\u00ean 81% v\u00e0o n\u0103m 2013. H\u01a1n n\u1eefa, c\u00e1c s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao do thi\u1ebfu c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i; c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u ch\u1ea5t l\u01b0\u1ee3ng cao tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng. B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi m\u1ee9c thu\u1ebf nh\u1eadp kh\u1ea9u th\u00f4ng th\u01b0\u1eddng l\u00e0 15-30%, t\u00ednh c\u1ea1nh tranh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u kh\u00f4ng th\u1ea5p.<\/p>\n

M\u1ee9c \u0111\u1ea7u t\u01b0 c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn c\u0169ng \u0111ang gia t\u0103ng. X\u00e9t v\u1ec1 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i trong k\u00eanh b\u00e1n h\u00e0ng \u0111a c\u1ea5p, c\u00f3 nhi\u1ec1u c\u00f4ng ty Hoa K\u1ef3 nh\u01b0 Amway v\u00e0 Unicity s\u1edf h\u1eefu c\u00e1c nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng; trong khi Herbalife v\u00e0 Nu Skin t\u1eadp trung b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u. GlaxoSmithKline (GSK)\u2013m\u1ed9t c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a Anh- \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty Vi\u1ec7t Nam c\u00f3 t\u00ean Savipharm trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i. \u0110\u1ed3ng th\u1eddi, c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc nh\u01b0 Vinamilk v\u00e0 Saigon Food c\u0169ng tham gia th\u1ecb tr\u01b0\u1eddng, t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i quy m\u00f4 l\u1edbn tr\u00ean kh\u1eafp Vi\u1ec7t Nam. H\u01a1n n\u1eefa, ECO Pharma, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2008, \u0111\u00e3 l\u1ecdt v\u00e0o top 10 c\u00f4ng ty t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam trong 3 n\u0103m li\u00ean ti\u1ebfp k\u1ec3 t\u1eeb n\u0103m 2012. C\u00f4ng ty n\u00e0y chuy\u00ean cung c\u1ea5p th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng nh\u1eadp kh\u1ea9u t\u1eeb Hoa K\u1ef3 th\u00f4ng qua h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng v\u00e0 nh\u00e0 thu\u1ed1c, \u0111\u1ed3ng th\u1eddi th\u1ef1c hi\u1ec7n nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o quy m\u00f4 l\u1edbn \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean; nh\u1edd \u0111\u00f3, doanh thu b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty \u0111\u1ea1t 45 tri\u1ec7u USD v\u00e0o n\u0103m 2012, t\u0103ng 165% so v\u1edbi n\u0103m tr\u01b0\u1edbc.
\nV\u1eady xu h\u01b0\u1edbng d\u00e0nh cho c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u00e0 g\u00ec? Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p tham gia th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng t\u0103ng. M\u1eb7c d\u00f9 Nh\u1eadt B\u1ea3n \u0111\u1ee9ng th\u1ee9 4 sau Hoa K\u1ef3, H\u00e0n Qu\u1ed1c v\u00e0 Australia x\u00e9t v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng, c\u00e1c c\u00f4ng ty n\u00e0y v\u1eabn ch\u01b0a \u0111\u1ea7u t\u01b0 tr\u00ean quy m\u00f4 l\u1edbn c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u1ef1u \u0111\u00e1ng k\u1ec3 n\u00e0o. Nh\u00ecn v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c, c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n d\u00f9 tham gia th\u1ecb tr\u01b0\u1eddng mu\u1ed9n, vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m qu\u1ea3ng c\u00e1o v\u00e0 marketing tr\u00ean quy m\u00f4 l\u1edbn l\u00e0 c\u1ea7n thi\u1ebft.
\n*Bao g\u1ed3m th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0 th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh c\u00f3 ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3 v\u00e0 duy tr\u00ec s\u1ee9c kh\u1ecfe t\u1ed1t (\u0111\u1ed3 u\u1ed1ng ch\u1ee9c n\u0103ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft n\u00e0y).<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam (2009 \u2013 2013)<\/strong>
\nNgu\u1ed3n: Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m Ch\u1ee9c n\u0103ng Vi\u1ec7t Nam, 2014<\/p>\n

C\u00f4ng ty B&Company Vi\u1ec7t Nam<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

L\u1ee3i th\u1ebf c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam (th\u00e1ng 5 n\u0103m 2015)<\/p>","protected":false},"author":3,"featured_media":8798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[1160,1204],"class_list":["post-3386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-food-agriculture-en","tag-medical-nursing-en"],"yoast_head":"\nThe advantages of foreign brand products in Vietnam functional food market (May 2015) - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/functional-food-en\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The advantages of foreign brand products in Vietnam functional food market (May 2015)\" \/>\n<meta property=\"og:description\" content=\"The advantages of foreign brand products in Vietnam functional food market (May 2015)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/functional-food-en\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-15T03:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T08:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2015\/05\/functional.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&Company Vietnam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B&Company Vietnam\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/vi\/functional-food-en\/\",\"url\":\"https:\/\/b-company.jp\/vi\/functional-food-en\/\",\"name\":\"The advantages of foreign brand products in Vietnam functional food market (May 2015) - 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