{"id":25863,"date":"2026-09-09T15:37:43","date_gmt":"2026-09-09T08:37:43","guid":{"rendered":"https:\/\/b-company.jp\/?p=25863"},"modified":"2026-09-13T15:50:03","modified_gmt":"2026-09-13T08:50:03","slug":"common-mistakes-in-vietnam-market-research-5-points-to-avoid","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/common-mistakes-in-vietnam-market-research-5-points-to-avoid\/","title":{"rendered":"Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam: 5 \u0111i\u1ec3m c\u1ea7n tr\u00e1nh"},"content":{"rendered":"<p><a href=\"https:\/\/b-company.jp\/vi\/reports\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-24653\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports.png\" alt=\"B&amp;Company-Vietnam industry reports\" width=\"1627\" height=\"544\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports.png 1627w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-300x100.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-1024x342.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-768x257.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-1536x514.png 1536w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-18x6.png 18w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" data-no-auto-translation=\"\" \/><\/a><\/p>\n<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/em><\/p>\n<p><em>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 vi\u1ec7c d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang cho t\u1eebng th\u00f4ng tin. C\u00e1c gi\u1ea3i th\u00edch v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e0 nghi\u00ean c\u1ee9u. <\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n<p>Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n \u0111ang t\u00ecm c\u00e1ch gia nh\u1eadp ho\u1eb7c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh, nh\u1edd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u00e2n s\u1ed1 tr\u1ebb kho\u1ea3ng 100 tri\u1ec7u ng\u01b0\u1eddi v\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng \u0111ang ph\u00e1t tri\u1ec3n. G\u1ea7n \u0111\u00e2y, s\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u t\u01b0 v\u1ea5n t\u1eeb c\u00e1c doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n c\u00e2n nh\u1eafc gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua h\u1ee3p t\u00e1c, \u0111\u1ea7u t\u01b0 v\u00e0 M&amp;A v\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng gia t\u0103ng.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p nh\u1eefng kh\u00f3 kh\u0103n \u1edf giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 b\u1ed9 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy tr\u00ecnh ti\u1ebfp theo nh\u01b0 l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0, cu\u1ed1i c\u00f9ng bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i xem x\u00e9t l\u1ea1i to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch kinh doanh.<\/p>\n<p>B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch n\u0103m m\u00f4 h\u00ecnh th\u1ea5t b\u1ea1i ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng g\u1eb7p trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n v\u00e0 c\u00e1ch ph\u00f2ng tr\u00e1nh t\u1eebng tr\u01b0\u1eddng h\u1ee3p.<\/p>\n<h3><strong>V\u00ec sao nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam d\u1ec5 th\u1ea5t b\u1ea1i?<\/strong><\/h3>\n<p>C\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 mang t\u00ednh c\u01a1 c\u1ea5u khi\u1ebfn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam tr\u1edf n\u00ean kh\u00f3 kh\u0103n. Tr\u01b0\u1edbc h\u1ebft, m\u1ee9c \u0111\u1ed9 s\u1eb5n c\u00f3 c\u1ee7a c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ch\u00ednh th\u1ee9c do Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c ng\u00e0nh c\u00f4ng b\u1ed1 ch\u01b0a ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng h\u00f3a t\u1ed1t nh\u01b0 t\u1ea1i Nh\u1eadt B\u1ea3n; d\u1eef li\u1ec7u chi ti\u1ebft theo ng\u00e0nh v\u00e0 khu v\u1ef1c v\u1eabn c\u00f2n thi\u1ebfu \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 gi\u1eefa khu v\u1ef1c \u0111\u00f4 th\u1ecb v\u00e0 n\u00f4ng th\u00f4n, \u0111\u1ed3ng th\u1eddi do kinh t\u1ebf \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh, c\u00e1c b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e3 c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.<\/p>\n<p>H\u01a1n n\u1eefa, c\u00e1c k\u00eanh phi ch\u00ednh th\u1ee9c, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i, v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng \u0111\u00e1ng k\u1ec3 trong ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb v\u00e0 ph\u00e2n ph\u1ed1i, khi\u1ebfn vi\u1ec7c n\u1eafm b\u1eaft to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ch\u1ec9 d\u1ef1a tr\u00ean th\u00f4ng tin c\u00f4ng khai tr\u1edf n\u00ean kh\u00f3 kh\u0103n.<\/p>\n<p>Trong m\u00f4i tr\u01b0\u1eddng nh\u01b0 v\u1eady, vi\u1ec7c \u0111\u01a1n gi\u1ea3n \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u00f4ng tin ch\u00ednh x\u00e1c \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. C\u00e1c ph\u1ea7n sau s\u1ebd ph\u00e2n t\u00edch nh\u1eefng m\u00f4 h\u00ecnh th\u1ea5t b\u1ea1i c\u1ee5 th\u1ec3 n\u00e0y.<\/p>\n<h3><strong>Th\u1ea5t b\u1ea1i \u2460: \u0110\u01b0a ra k\u1ebft lu\u1eadn ch\u1ec9 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h3>\n<p>C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u00f4ng khai v\u00e0 b\u00e1o c\u00e1o ng\u00e0nh hi\u1ec7n c\u00f3 h\u1eefu \u00edch trong vi\u1ec7c h\u00ecnh th\u00e0nh hi\u1ec3u bi\u1ebft ban \u0111\u1ea7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 t\u1ea7n su\u1ea5t c\u1eadp nh\u1eadt v\u00e0 m\u1ee9c \u0111\u1ed9 chi ti\u1ebft. \u0110\u1eb7c bi\u1ec7t t\u1ea1i Vi\u1ec7t Nam, th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 tr\u1ec5 tr\u01b0\u1edbc khi c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh, v\u00e0 \u1edf m\u1ed9t s\u1ed1 ng\u00e0nh, d\u1eef li\u1ec7u theo khu v\u1ef1c c\u00f2n c\u1ef1c k\u1ef3 h\u1ea1n ch\u1ebf. Do \u0111\u00f3, vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u00f3 th\u1ec3 khi\u1ebfn k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u1ef1a tr\u00ean nh\u1eefng gi\u1ea3 \u0111\u1ecbnh kh\u00e1c v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>\u0110\u1ec3 tr\u00e1nh th\u1ea5t b\u1ea1i n\u00e0y, c\u1ea7n thi\u1ebft ph\u1ea3i k\u1ebft h\u1ee3p quy tr\u00ecnh ki\u1ec3m ch\u1ee9ng c\u00e1c gi\u1ea3 thuy\u1ebft \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00f4ng qua nghi\u00ean c\u1ee9u t\u1ea1i b\u00e0n b\u1eb1ng th\u00f4ng tin s\u01a1 c\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u1ecfng v\u1ea5n t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, quan s\u00e1t c\u1eeda h\u00e0ng v\u00e0 kh\u1ea3o s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01a1n gi\u1ea3n. Ngay t\u1eeb \u0111\u1ea7u, n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 r\u1eb1ng d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p ch\u1ee7 y\u1ebfu l\u00e0 \u201c\u0111\u1ea7u v\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft\u201d, thay v\u00ec l\u00e0 \u201cb\u1eb1ng ch\u1ee9ng \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn\u201d.\u201d<\/p>\n<h3><strong>Th\u1ea5t b\u1ea1i \u2461: \u00c1p d\u1ee5ng xu h\u01b0\u1edbng \u0111\u00f4 th\u1ecb cho th\u1ecb tr\u01b0\u1eddng to\u00e0n qu\u1ed1c<\/strong><\/h3>\n<p>Trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, d\u1eef li\u1ec7u c\u00f3 xu h\u01b0\u1edbng thi\u00ean l\u1ec7ch v\u1ec1 hai th\u00e0nh ph\u1ed1 l\u1edbn l\u00e0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh do th\u00f4ng tin t\u1ea1i \u0111\u00e2y d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n. \u0110\u00fang l\u00e0 c\u00e1c khu v\u1ef1c \u0111\u00f4 th\u1ecb \u0111\u1ea1i di\u1ec7n cho nh\u1eefng th\u1ecb tr\u01b0\u1eddng l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n. Tuy nhi\u00ean, c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1ec1 m\u1ee9c thu nh\u1eadp, h\u00e0nh vi mua s\u1eafm v\u00e0 quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh gi\u1eefa hai th\u00e0nh ph\u1ed1 n\u00e0y v\u1edbi c\u00e1c th\u00e0nh ph\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 khu v\u1ef1c n\u00f4ng th\u00f4n. V\u00ec v\u1eady, vi\u1ec7c \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp xu h\u01b0\u1edbng \u0111\u00f4 th\u1ecb cho to\u00e0n qu\u1ed1c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 qu\u00e1 cao nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 \u201c\u0111ang nh\u1eafm \u0111\u1ebfn nh\u1eefng khu v\u1ef1c n\u00e0o\u201d ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u kh\u00e1c nhau cho khu v\u1ef1c \u0111\u00f4 th\u1ecb v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng, bao g\u1ed3m s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 h\u1ed3 s\u01a1 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi v\u00e0 ch\u1ee7 \u0111\u1ec1 ph\u1ecfng v\u1ea5n. Doanh nghi\u1ec7p c\u00e0ng c\u00e2n nh\u1eafc m\u1edf r\u1ed9ng tr\u00ean to\u00e0n qu\u1ed1c th\u00ec thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u c\u00e0ng c\u1ea7n t\u00ednh \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c khu v\u1ef1c, b\u1edfi nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a k\u1ebft qu\u1ea3.<\/p>\n<h3><strong>Th\u1ea5t b\u1ea1i \u2462: \u1ee6y th\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam m\u00e0 kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch<\/strong><\/h3>\n<p>Khi m\u1ed9t doanh nghi\u1ec7p \u1ee7y th\u00e1c cho m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u v\u1edbi m\u1ee5c ti\u00eau m\u01a1 h\u1ed3 nh\u01b0 \u201cch\u00fang t\u00f4i mu\u1ed1n hi\u1ec3u t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng\u201d, doanh nghi\u1ec7p r\u1ea5t d\u1ec5 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o c\u00e1o c\u00f3 n\u1ed9i dung to\u00e0n di\u1ec7n nh\u01b0ng kh\u00f3 \u00e1p d\u1ee5ng v\u00e0o vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh th\u1ef1c t\u1ebf. V\u1ec1 c\u01a1 b\u1ea3n, nghi\u00ean c\u1ee9u kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u01b0\u1edbng suy ng\u01b0\u1ee3c t\u1eeb c\u00e2u h\u1ecfi \u201cch\u00fang ta n\u00ean nghi\u00ean c\u1ee9u \u0111i\u1ec1u g\u00ec\u201d, m\u00e0 t\u1eeb c\u00e2u h\u1ecfi \u201cd\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, ch\u00fang ta c\u1ea7n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh n\u00e0o?\u201d<\/p>\n<p>V\u00ed d\u1ee5, vi\u1ec7c nghi\u00ean c\u1ee9u nh\u1eb1m h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng hay thu h\u1eb9p danh s\u00e1ch c\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng y\u00eau c\u1ea7u ho\u00e0n to\u00e0n kh\u00e1c nhau v\u1ec1 m\u1ee9c \u0111\u1ed9 chi ti\u1ebft c\u1ee7a d\u1eef li\u1ec7u v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u. Tr\u01b0\u1edbc khi \u1ee7y th\u00e1c nghi\u00ean c\u1ee9u, vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh n\u00e0o l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ea7u ti\u00ean quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a nghi\u00ean c\u1ee9u.<\/p>\n<h3><strong>Sai l\u1ea7m \u2463: \u00c1p d\u1ee5ng tr\u1ef1c ti\u1ebfp m\u00f4 h\u00ecnh kinh doanh th\u00e0nh c\u00f4ng c\u1ee7a Nh\u1eadt B\u1ea3n v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h3>\n<p>C\u0169ng c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u1ed1 g\u1eafng chuy\u1ec3n giao m\u1ed9t m\u00f4 h\u00ecnh kinh doanh \u0111\u00e3 th\u00e0nh c\u00f4ng t\u1ea1i Nh\u1eadt B\u1ea3n ho\u1eb7c m\u1ed9t qu\u1ed1c gia kh\u00e1c sang Vi\u1ec7t Nam m\u00e0 ch\u01b0a xem x\u00e9t \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1 c\u1ea3, c\u01a1 c\u1ea5u ph\u00e2n ph\u1ed1i v\u00e0 m\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd. Ch\u1eb3ng h\u1ea1n, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3 t\u1ea1i Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam ch\u1ea5p nh\u1eadn n\u1ebfu \u00e1p d\u1ee5ng nguy\u00ean tr\u1ea1ng, do s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1ee9c thu nh\u1eadp kh\u1ea3 d\u1ee5ng v\u00e0 th\u00f3i quen mua s\u1eafm.<\/p>\n<p>Nh\u1eefng th\u1ea5t b\u1ea1i nh\u01b0 v\u1eady c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c ph\u00f2ng tr\u00e1nh h\u01a1n b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u201cc\u00e1c gi\u1ea3 \u0111\u1ecbnh n\u1ec1n t\u1ea3ng trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p\u201d ngay trong giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u, sau \u0111\u00f3 ki\u1ec3m ch\u1ee9ng ri\u00eang l\u1ebb xem t\u1eebng gi\u1ea3 \u0111\u1ecbnh c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam hay kh\u00f4ng. Vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh kinh doanh th\u00e0nh c\u00f4ng l\u00e0m tham chi\u1ebfu c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3, nh\u01b0ng chuy\u1ec3n giao \u0111\u01a1n thu\u1ea7n k\u1ebft lu\u1eadn m\u00e0 kh\u00f4ng xem x\u00e9t s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1c gi\u1ea3 \u0111\u1ecbnh n\u1ec1n t\u1ea3ng s\u1ebd l\u00e0m gia t\u0103ng r\u1ee7i ro \u0111\u00e1nh gi\u00e1 sai nhu c\u1ea7u.<\/p>\n<h3><strong>Sai l\u1ea7m \u2464: Cho r\u1eb1ng \u0111\u00e3 ho\u00e0n t\u1ea5t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam ch\u1ec9 sau khi nghi\u00ean c\u1ee9u b\u1eb1ng AI<\/strong><\/h3>\n<p>B\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi cho AI t\u1ea1o sinh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng thu th\u1eadp th\u00f4ng tin \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng h\u00f3a v\u1ec1 t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u01a1 b\u1ea3n. Tuy nhi\u00ean, t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, n\u01a1i t\u00ecnh tr\u1ea1ng b\u1ea5t c\u00e2n x\u1ee9ng th\u00f4ng tin c\u00f2n \u0111\u00e1ng k\u1ec3, c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a AI c\u00f3 th\u1ec3 ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u c\u00f4ng khai v\u00e0 ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ed9 tr\u1ec5 trong c\u1eadp nh\u1eadt th\u00f4ng tin c\u0169ng nh\u01b0 th\u1ef1c tr\u1ea1ng t\u1ea1i c\u00e1c khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 khu v\u1ef1c phi ch\u00ednh th\u1ee9c. N\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng ph\u00f9 h\u1ee3p m\u00e0 \u0111\u00e3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y l\u00e0m c\u01a1 s\u1edf ra quy\u1ebft \u0111\u1ecbnh, c\u00e1c k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u01b0ng v\u1eabn xa r\u1eddi t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/p>\n<p>AI \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c h\u1ec7 th\u1ed1ng h\u00f3a c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u1ecdng t\u00e2m v\u00e0 x\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u. Tuy nhi\u00ean, thay v\u00ec coi c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a AI l\u00e0 k\u1ebft lu\u1eadn cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u1ea7n b\u1ed5 sung m\u1ed9t b\u01b0\u1edbc v\u00e0o quy tr\u00ecnh nghi\u00ean c\u1ee9u \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng c\u00e1c ph\u1ea3n h\u1ed3i \u0111\u00f3 b\u1eb1ng th\u00f4ng tin s\u01a1 c\u1ea5p t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a chuy\u00ean gia.<\/p>\n<h3><strong>3 g\u00f3c nh\u00ecn nh\u1eb1m tr\u00e1nh th\u1ea5t b\u1ea1i trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/strong><\/h3>\n<p>N\u0103m sai l\u1ea7m n\u00eau tr\u00ean \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c tri\u1ec3n khai nghi\u00ean c\u1ee9u m\u00e0 ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 ngu\u1ed3n th\u00f4ng tin v\u00e0 m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u. C\u00f3 ba \u0111i\u1ec3m ch\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng h\u00f3a tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u.<\/p>\n<p>Th\u1ee9 nh\u1ea5t, x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 nh\u1eefng quy\u1ebft \u0111\u1ecbnh n\u00e0o.<\/p>\n<p>Th\u1ee9 hai, k\u1ebft h\u1ee3p d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p v\u00e0 th\u00f4ng tin s\u01a1 c\u1ea5p, c\u0169ng nh\u01b0 d\u1eef li\u1ec7u \u0111\u00f4 th\u1ecb v\u00e0 d\u1eef li\u1ec7u khu v\u1ef1c, \u0111\u1ec3 thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t ngu\u1ed3n th\u00f4ng tin duy nh\u1ea5t.<\/p>\n<p>Th\u1ee9 ba, x\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 t\u01b0\u01a1ng \u1ee9ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 n\u00e2ng cao hi\u1ec7u qu\u1ea3, bao g\u1ed3m AI: s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y trong giai \u0111o\u1ea1n x\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft, \u0111\u1ed3ng th\u1eddi b\u1ea3o \u0111\u1ea3m c\u00e1c \u0111\u1ea7u v\u00e0o cu\u1ed1i c\u00f9ng cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: center;\"><strong>So s\u00e1nh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n<table class=\"aligncenter\">\n<thead>\n<tr>\n<th>Ph\u01b0\u01a1ng ph\u00e1p<\/th>\n<th>\u0110\u1eb7c \u0111i\u1ec3m ch\u00ednh<\/th>\n<th>Th\u1eddi gian d\u1ef1 ki\u1ebfn<\/th>\n<th>M\u1ee5c \u0111\u00edch ph\u00f9 h\u1ee3p<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Nghi\u00ean c\u1ee9u t\u1ea1i b\u00e0n (Thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p)<\/td>\n<td>Thu th\u1eadp s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, b\u00e1o c\u00e1o ng\u00e0nh v\u00e0 th\u00f4ng tin c\u00f4ng khai \u0111\u1ec3 t\u00ecm hi\u1ec3u to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng<\/td>\n<td>1\u20132 tu\u1ea7n<\/td>\n<td>X\u00e2y d\u1ef1ng gi\u1ea3 thuy\u1ebft ban \u0111\u1ea7u v\u00e0 hi\u1ec3u kh\u00e1i qu\u00e1t v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/td>\n<\/tr>\n<tr>\n<td>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng (Kh\u1ea3o s\u00e1t)<\/td>\n<td>Thu th\u1eadp d\u1eef li\u1ec7u s\u1ed1 t\u1eeb m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng c\u00e1c xu h\u01b0\u1edbng<\/td>\n<td>3\u20134 tu\u1ea7n<\/td>\n<td>\u01af\u1edbc t\u00ednh quy m\u00f4 nhu c\u1ea7u v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng chung trong h\u00e0nh vi mua s\u1eafm<\/td>\n<\/tr>\n<tr>\n<td>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (Ph\u1ecfng v\u1ea5n \/ Th\u1ea3o lu\u1eadn nh\u00f3m)<\/td>\n<td>Ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u00e2m l\u00fd v\u00e0 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ti\u1ec1m \u1ea9n<\/td>\n<td>4\u20136 tu\u1ea7n<\/td>\n<td>T\u00ecm hi\u1ec3u l\u00fd do \u0111\u1eb1ng sau c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm v\u00e0 \u0111\u00e1nh gi\u00e1 ph\u1ea3n \u1ee9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/td>\n<\/tr>\n<tr>\n<td>Quan s\u00e1t t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng \/ Th\u0103m c\u1eeda h\u00e0ng<\/td>\n<td>Quan s\u00e1t tr\u1ef1c ti\u1ebfp c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 d\u00f2ng l\u01b0u chuy\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 hi\u1ec3u r\u00f5 th\u1ef1c tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong th\u00f4ng tin c\u00f4ng khai<\/td>\n<td>V\u00e0i ng\u00e0y \u0111\u1ebfn kho\u1ea3ng 1 tu\u1ea7n<\/td>\n<td>T\u00ecm hi\u1ec3u th\u1ef1c tr\u1ea1ng c\u1ee7a c\u00e1c k\u00eanh kh\u00f4ng ch\u00ednh th\u1ee9c v\u00e0 ki\u1ec3m tra c\u00e1c s\u00e1ng ki\u1ebfn t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/td>\n<\/tr>\n<tr>\n<td>Ph\u1ecfng v\u1ea5n chuy\u00ean gia \/ c\u00e1c b\u00ean li\u00ean quan trong ng\u00e0nh<\/td>\n<td>Thu th\u1eadp th\u00f4ng tin chuy\u00ean s\u00e2u d\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft th\u1ef1c t\u1ebf t\u1eeb nh\u1eefng c\u00e1 nh\u00e2n am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 \u0111\u1ed9ng l\u1ef1c n\u1ed9i t\u1ea1i c\u1ee7a ng\u00e0nh<\/td>\n<td>V\u00e0i ng\u00e0y \u0111\u1ebfn kho\u1ea3ng 2 tu\u1ea7n<\/td>\n<td>B\u1ed5 sung nh\u1eefng th\u00f4ng tin kh\u00f4ng c\u00f3 s\u1eb5n c\u00f4ng khai, ch\u1eb3ng h\u1ea1n nh\u01b0 xu h\u01b0\u1edbng qu\u1ea3n l\u00fd v\u00e0 th\u00f4ng l\u1ec7 trong ng\u00e0nh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">Ngu\u1ed3n: B&amp;Company<\/p>\n<p>Vi\u1ec7c n\u00ean k\u1ebft h\u1ee3p nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o tr\u00ean th\u1ef1c t\u1ebf s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u00eau bi\u1ec3u \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft d\u01b0\u1edbi \u0111\u00e2y. Thay v\u00ec c\u1ed1 g\u1eafng \u0111\u01b0a ra k\u1ebft lu\u1eadn ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t, vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y theo m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed3ng th\u1eddi ph\u00f2ng tr\u00e1nh Th\u1ea5t b\u1ea1i \u2460 (ph\u1ee5 thu\u1ed9c qu\u00e1 m\u1ee9c v\u00e0o d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p) v\u00e0 Th\u1ea5t b\u1ea1i \u2461 (thi\u00ean l\u1ec7ch v\u1ec1 d\u1eef li\u1ec7u \u0111\u00f4 th\u1ecb). Ch\u1ec9 c\u1ea7n ghi nh\u1edb ba \u0111i\u1ec3m n\u00e0y v\u00e0 quan \u0111i\u1ec3m l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 c\u1ea3 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a nghi\u00ean c\u1ee9u l\u1eabn \u0111\u1ed9 tin c\u1eady c\u1ee7a qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh sau \u0111\u00f3.<\/p>\n<h3><strong>K\u1ebft lu\u1eadn: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam th\u00e0nh c\u00f4ng<\/strong><\/h3>\n<p>Nhi\u1ec1u th\u1ea5t b\u1ea1i trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam kh\u00f4ng b\u1eaft ngu\u1ed3n t\u1eeb b\u1ea3n th\u00e2n c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thu th\u1eadp th\u00f4ng tin, m\u00e0 t\u1eeb c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u v\u00e0 c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c ngu\u1ed3n th\u00f4ng tin kh\u00e1c nhau. D\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, d\u1eef li\u1ec7u \u0111\u00f4 th\u1ecb, c\u00e1c m\u00f4 h\u00ecnh kinh doanh tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c ph\u1ea3n h\u1ed3i do AI t\u1ea1o ra \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ngu\u1ed3n th\u00f4ng tin \u0111\u1ea7u v\u00e0o h\u1eefu \u00edch khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ri\u00eang l\u1ebb, nh\u01b0ng vi\u1ec7c l\u1ea5y ch\u00fang l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn m\u00e0 kh\u00f4ng hi\u1ec3u r\u00f5 nh\u1eefng h\u1ea1n ch\u1ebf t\u01b0\u01a1ng \u1ee9ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i.<\/p>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng l\u0129nh v\u1ef1c kh\u00f3 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9, vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin chuy\u00ean s\u00e2u t\u1eeb c\u00e1c chuy\u00ean gia am hi\u1ec3u th\u1ef1c tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<h3><strong>\u0110\u1ecdc th\u00eam<\/strong><\/h3>\n<blockquote class=\"wp-embedded-content\" data-secret=\"8dZ3JwN4Ll\"><p><a href=\"https:\/\/b-company.jp\/vi\/how-foreign-investors-can-find-reliable-local-business-partners-in-vietnam\/\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c kinh doanh \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e1ng tin c\u1eady t\u1ea1i Vi\u1ec7t Nam?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c kinh doanh \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e1ng tin c\u1eady t\u1ea1i Vi\u1ec7t Nam\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/how-foreign-investors-can-find-reliable-local-business-partners-in-vietnam\/embed\/#?secret=yJQT8gWnBQ#?secret=8dZ3JwN4Ll\" data-secret=\"8dZ3JwN4Ll\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dBFSRPKlpo\"><p><a href=\"https:\/\/b-company.jp\/vi\/ietnam-company-search-bcompanys-new-tool-to-help-you-find-and-verify-business-partners-in-vietnam\/\">T\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh t\u1ea1i Vi\u1ec7t Nam: C\u00f4ng c\u1ee5 m\u1edbi c\u1ee7a B&amp;Company gi\u00fap b\u1ea1n t\u00ecm v\u00e0 x\u00e1c minh \u0111\u1ed1i t\u00e1c kinh doanh t\u1ea1i Vi\u1ec7t Nam.<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cT\u00ecm ki\u1ebfm doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam: C\u00f4ng c\u1ee5 m\u1edbi c\u1ee7a B&amp;Company gi\u00fap b\u1ea1n t\u00ecm v\u00e0 x\u00e1c minh \u0111\u1ed1i t\u00e1c kinh doanh t\u1ea1i Vi\u1ec7t Nam\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/ietnam-company-search-bcompanys-new-tool-to-help-you-find-and-verify-business-partners-in-vietnam\/embed\/#?secret=6eME2XgFEB#?secret=dBFSRPKlpo\" data-secret=\"dBFSRPKlpo\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"7oxFTgeqFW\"><p><a href=\"https:\/\/b-company.jp\/vi\/bcompany_launches_industry_reports\/\">B&amp;Company ra m\u1eaft chuy\u00ean m\u1ee5c B\u00e1o c\u00e1o ng\u00e0nh: Cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cB&amp;Company ra m\u1eaft chuy\u00ean m\u1ee5c B\u00e1o c\u00e1o ng\u00e0nh: Cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o chuy\u00ean s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/bcompany_launches_industry_reports\/embed\/#?secret=8hqeHSt9zJ#?secret=7oxFTgeqFW\" data-secret=\"7oxFTgeqFW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em>* N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng tr\u00edch d\u1eabn ngu\u1ed3n c\u00f9ng v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft g\u1ed1c \u0111\u1ec3 t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company<\/em><\/strong><\/p>\n<p>C\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam k\u1ec3 t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i doanh nghi\u1ec7p. Ngo\u00e0i ra, ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1edbi h\u01a1n 1,000,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 24 3978 5165<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch 5 m\u00f4 h\u00ecnh th\u1ea5t b\u1ea1i ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng g\u1eb7p trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n v\u00e0 c\u00e1ch ph\u00f2ng tr\u00e1nh t\u1eebng tr\u01b0\u1eddng h\u1ee3p.<\/p>","protected":false},"author":12,"featured_media":25867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1485,1487,1490,1357],"tags":[1126,1459,1925],"class_list":["post-25863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-content-en","category-highlight-content-jp","category-highlight-content-en-vi","category-news-press-release-en","tag-consulting-en","tag-investment-en","tag-market-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common mistakes in Vietnam Market research: 5 points to avoid - B-Company<\/title>\n<meta name=\"description\" content=\"This article examines 5 common failure patterns frequently seen in Vietnam market research, explaining why each occurs and how to avoid it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/common-mistakes-in-vietnam-market-research-5-points-to-avoid\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common mistakes in Vietnam Market research: 5 points to avoid\" \/>\n<meta property=\"og:description\" content=\"This article examines 5 common failure patterns frequently seen in Vietnam market research, explaining why each occurs and how to avoid it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/common-mistakes-in-vietnam-market-research-5-points-to-avoid\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-09T08:37:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-13T08:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/09\/Vietnam-market-research-guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1212\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&amp; 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