{"id":25643,"date":"2026-08-18T10:04:18","date_gmt":"2026-08-18T03:04:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=25643"},"modified":"2026-08-18T10:06:25","modified_gmt":"2026-08-18T03:06:25","slug":"bcompany-on-vtv-vietnam-today-about-ai-in-the-fashion-and-garment-industry","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/bcompany-on-vtv-vietnam-today-about-ai-in-the-fashion-and-garment-industry\/","title":{"rendered":"B&amp;Company tr\u00ean VTV\u2019s Vietnam Today v\u1ec1 AI trong ng\u00e0nh th\u1eddi trang v\u00e0 may m\u1eb7c"},"content":{"rendered":"<p><a href=\"https:\/\/b-company.jp\/vi\/reports\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-24653\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports.png\" alt=\"B&amp;Company-Vietnam industry reports\" width=\"1627\" height=\"544\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports.png 1627w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-300x100.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-1024x342.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-768x257.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-1536x514.png 1536w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-18x6.png 18w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" data-no-auto-translation=\"\" \/><\/a><\/p>\n<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/em><\/p>\n<p><em>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 vi\u1ec7c d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang cho t\u1eebng th\u00f4ng tin. C\u00e1c gi\u1ea3i th\u00edch v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e0 nghi\u00ean c\u1ee9u. <\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n<p>B&amp;Company was recently featured on VTV\u2019s <em>Vi\u1ec7t Nam Ng\u00e0y Nay<\/em> to share insights into how artificial intelligence (AI) is being applied across Vietnam\u2019s fashion and garment industry, from design and manufacturing to retail. The program was broadcast on August 12, 2026.<\/p>\n<h3><strong>Key takeaways<\/strong><\/h3>\n<p>From B&amp;Company\u2019s perspective, AI is increasingly becoming a practical tool for Vietnam\u2019s fashion and garment industry, supporting faster product development, more efficient manufacturing, demand forecasting, and personalized customer experiences.<\/p>\n<p>However, AI does not replace human creativity or decision-making. Its business value depends on how effectively companies combine technology with quality data, skilled people, clear management processes, and a distinctive brand identity.<\/p>\n<p style=\"text-align: center;\"><strong>B&amp;Company on Vietnam Today about AI in the fashion and garment industry<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-25644\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/08\/BCompany-on-VTVs-Vietnam-Today-about-AI-in-the-fashion-and-garment-industry.png\" alt=\"B&amp;Company on VTV\u2019s Vietnam Today about AI in the fashion and garment industry\" width=\"385\" height=\"372\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>Watch the full news on Vietnam Today:<\/em><\/p>\n<p style=\"text-align: center;\"><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F1731233441531744%2F&amp;show_text=false&amp;width=476&amp;t=0\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.facebook.com\/vietnamtodayinternational\/posts\/artificial-intelligence-is-rapidly-transforming-vietnams-fashion-industry-from-a\/1931899234783072\/\">Vi\u1ec7t Nam Ng\u00e0y Nay<\/a><\/p>\n<p>Founded in Japan in 2001 as a market research and overseas investment consulting company based in Tokyo, B&amp;Company has expanded into Vietnam since 2008, with offices in Hanoi and Ho Chi Minh City. For nearly two decades, we have supported clients across various industries in understanding the Vietnamese market and making strategic business decisions.<\/p>\n<p>If you are planning to enter or expand in Vietnam\u2019s fashion, textile, garment, retail, or AI-related markets, B&amp;Company can support your business through market research, industry interviews, consumer surveys, market entry consulting, and business matching.<\/p>\n<h3><strong>Interview content about AI adoption in Vietnam\u2019s fashion industry<\/strong><\/h3>\n<p style=\"text-align: center;\">C\u00f4 D\u01b0\u01a1ng Nguy\u1ec5n \u2013 Tr\u01b0\u1edfng ph\u00f2ng Nghi\u00ean c\u1ee9u c\u1ea5p cao t\u1ea1i B&amp;Company<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-23486 aligncenter\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Ms.-Duong-Nguyen-Senior-Research-Manager-at-BCompany.png\" alt=\"Ms. Duong Nguyen - Senior Research Manager at B&amp;Company\" width=\"249\" height=\"288\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Ms.-Duong-Nguyen-Senior-Research-Manager-at-BCompany.png 209w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Ms.-Duong-Nguyen-Senior-Research-Manager-at-BCompany-10x12.png 10w\" sizes=\"(max-width: 249px) 100vw, 249px\" data-no-auto-translation=\"\" \/><\/strong><\/p>\n<h4><strong>Question 1: How is AI changing Vietnam\u2019s fashion industry?<\/strong><\/h4>\n<p><strong>Tr\u1ea3 l\u1eddi:<\/strong><\/p>\n<p>According to B&amp;Company\u2019s analysis, the impact of AI is becoming most visible in three areas: design, manufacturing, and retail.<\/p>\n<p>&#8211; In design, AI can support trend analysis, recommend colors and patterns, generate initial design concepts, and create 3D simulations before physical samples are produced. AI is also being explored as a tool to digitize and reinterpret traditional patterns and cultural elements. However, designers continue to play the central role in determining silhouettes, materials, production feasibility, brand storytelling, and the final creative direction.<\/p>\n<p>&#8211; In manufacturing and management, several pioneering Vietnamese companies have reported improvements in specific processes after adopting AI and automation. Vi\u1ec7t Th\u1eafng Jean, for example, has reported significant reductions in data-management workload and operating costs, as well as a substantial shortening of sample-development time. May 10 has reported higher productivity in certain automated processes, while Vinatex has highlighted shorter production times through process optimization, supply-chain management, and demand forecasting.<\/p>\n<p>&#8211; In retail, AI is being applied to product recommendations, chatbots, customer-behavior analysis, personalized experiences, and virtual fashion visualization. Vietnamese companies are also experimenting with AI-generated fashion images and virtual try-on solutions. At the same time, publicly available evidence on the direct impact of these technologies on sales conversion or product return rates in Vietnam remains limited.<\/p>\n<h4><strong>Question 2: What opportunities and challenges do Vietnamese fashion companies face when adopting AI?<\/strong><\/h4>\n<p><strong>Tr\u1ea3 l\u1eddi:<\/strong><\/p>\n<p>One of the biggest opportunities is the ability to shorten the cycle from idea to finished product.<\/p>\n<p>AI and 3D simulation can reduce the number of physical sampling rounds, while demand forecasting can help companies improve inventory planning. AI can also support personalized shopping experiences and allow businesses with well-structured data to make better use of historical designs, patterns, sales information, and customer feedback.<\/p>\n<p>However, the gap between awareness and large-scale implementation remains significant.<\/p>\n<p>According to information cited by the Ho Chi Minh City Association of Garment, Textile, Embroidery and Knitting, only around 20% of textile and garment companies have adopted digital transformation to varying degrees, while many small and medium-sized enterprises remain at the awareness or preparation stage.<\/p>\n<p>A broader 2025 survey by ITviec also illustrates the challenge facing Vietnamese businesses. While 73% of surveyed companies had integrated AI to some extent, only 13.8% had reached the scaling or full-adoption stage. Shortages of internal AI skills and experienced personnel were among the key barriers.<\/p>\n<p>Data quality, privacy, intellectual property, and governance are also becoming increasingly important.<\/p>\n<p>Virtual try-on and personalization solutions can involve customer images, body measurements, and purchasing histories. Businesses therefore need clear processes for managing personal data and ensuring compliance with Vietnam\u2019s data protection requirements.<\/p>\n<p>For AI-assisted design, companies should also keep records of data sources, human involvement, and the processes used to review and modify AI-generated outputs. Businesses should not assume that AI-generated content will automatically receive full intellectual property protection.<\/p>\n<h4><strong>Question 3: What will determine competitiveness in the AI era?<\/strong><\/h4>\n<p><strong>Tr\u1ea3 l\u1eddi:<\/strong><\/p>\n<p>From B&amp;Company\u2019s perspective, four factors will be particularly important.<\/p>\n<p>&#8211; First, internal data. Companies need sufficiently structured data on designs, materials, sales, inventory, and customers. More importantly, this data should be integrated into actual business processes rather than using AI only for isolated tasks.<\/p>\n<p>&#8211; Second, human capabilities and management direction. Leadership needs to establish clear objectives for AI adoption, while designers and operational teams must be able to define requirements, evaluate feasibility, identify errors or bias, and remain responsible for final decisions.<\/p>\n<p>&#8211; Third, brand identity and intellectual property. As AI tools become increasingly accessible, competitive advantage is unlikely to come from the software itself. Differentiation will increasingly depend on proprietary data, design language, understanding of customers, and the ability to interpret cultural elements in an authentic and well-managed way.<\/p>\n<p>&#8211; Fourth, measurable operational impact. Companies should clearly define whether AI is being introduced to shorten sampling time, reduce defects, optimize inventory, improve productivity, or increase conversion rates, and then track these objectives using specific indicators.<\/p>\n<p>Early adoption alone does not guarantee competitive advantage if the underlying data is poor, business processes remain unchanged, or AI-generated outputs are not properly controlled.<\/p>\n<h3><strong>Quan \u0111i\u1ec3m c\u1ee7a B&amp;Company<\/strong><\/h3>\n<p>AI is likely to become an increasingly important productivity and experimentation tool for Vietnam\u2019s fashion and garment industry.<\/p>\n<p>Its greatest potential lies not in replacing designers or employees, but in helping companies analyze information more quickly, test more alternatives, shorten development cycles, optimize operations, and respond faster to changes in consumer demand.<\/p>\n<p>At the same time, widespread access to similar AI tools may make human capabilities, proprietary data, operational know-how, and brand identity even more important sources of differentiation.<\/p>\n<p>The companies that are best positioned to compete will therefore be those that successfully combine the speed and scalability of AI with quality data, capable teams, clear governance, measurable business objectives, and a consistent brand identity.<\/p>\n<p>Ultimately, AI can expand what fashion companies are able to create and test, but the responsibility for direction, selection, and final decision-making remains with people.<\/p>\n<h3><strong>\u0110\u1ecdc th\u00eam<\/strong><\/h3>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6JI3cgGITo\"><p><a href=\"https:\/\/b-company.jp\/vi\/bcompany-featured-on-vtvs-vietnam-today-insights-on-vietnams-ai-integrated-home-appliance-market\/\">B&amp;Company xu\u1ea5t hi\u1ec7n tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh Vietnam Today c\u1ee7a VTV: Th\u00f4ng tin chi ti\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb gia d\u1ee5ng t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1i Vi\u1ec7t Nam.<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cB&amp;Company xu\u1ea5t hi\u1ec7n tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh Vietnam Today c\u1ee7a VTV: Th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb gia d\u1ee5ng t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1i Vi\u1ec7t Nam\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/bcompany-featured-on-vtvs-vietnam-today-insights-on-vietnams-ai-integrated-home-appliance-market\/embed\/#?secret=n08CBqmATs#?secret=6JI3cgGITo\" data-secret=\"6JI3cgGITo\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nVo0LGzFbE\"><p><a href=\"https:\/\/b-company.jp\/vi\/interview-with-bcompany-on-vietnams-emerging-carbon-market\/\">Ph\u1ecfng v\u1ea5n v\u1edbi B&amp;Company v\u1ec1 th\u1ecb tr\u01b0\u1eddng carbon \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cPh\u1ecfng v\u1ea5n v\u1edbi B&amp;Company v\u1ec1 th\u1ecb tr\u01b0\u1eddng carbon \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/interview-with-bcompany-on-vietnams-emerging-carbon-market\/embed\/#?secret=QaO667zgzB#?secret=nVo0LGzFbE\" data-secret=\"nVo0LGzFbE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em>* N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng tr\u00edch d\u1eabn ngu\u1ed3n c\u00f9ng v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft g\u1ed1c \u0111\u1ec3 t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company<\/em><\/strong><\/p>\n<p>C\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam k\u1ec3 t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i doanh nghi\u1ec7p. Ngo\u00e0i ra, ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1edbi h\u01a1n 1,000,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 24 3978 5165<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>B&amp;Company g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean VTV\u2019s Vietnam Today \u0111\u1ec3 chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong ng\u00e0nh th\u1eddi trang v\u00e0 may m\u1eb7c c\u1ee7a Vi\u1ec7t Nam<\/p>","protected":false},"author":12,"featured_media":25645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1485,1487,1490,1357],"tags":[1918,706,1923],"class_list":["post-25643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-content-en","category-highlight-content-jp","category-highlight-content-en-vi","category-news-press-release-en","tag-ai","tag-apparel-en","tag-interview"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B&amp;Company on VTV\u2019s Vietnam Today about AI in the fashion and garment industry - B-Company<\/title>\n<meta name=\"description\" content=\"B&amp;Company was recently featured on VTV\u2019s Vietnam Today to share insights into how AI is applied across Vietnam\u2019s fashion and garment industry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/bcompany-on-vtv-vietnam-today-about-ai-in-the-fashion-and-garment-industry\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B&amp;Company on VTV\u2019s Vietnam Today about AI in the fashion and garment industry\" \/>\n<meta property=\"og:description\" content=\"B&amp;Company was recently featured on VTV\u2019s Vietnam Today to share insights into how AI is applied across Vietnam\u2019s fashion and garment industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/bcompany-on-vtv-vietnam-today-about-ai-in-the-fashion-and-garment-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-18T03:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-18T03:06:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/08\/AI-in-fashion-and-garment-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&amp; 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