{"id":25643,"date":"2026-08-18T10:04:18","date_gmt":"2026-08-18T03:04:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=25643"},"modified":"2026-08-18T10:06:25","modified_gmt":"2026-08-18T03:06:25","slug":"bcompany-on-vtv-vietnam-today-about-ai-in-the-fashion-and-garment-industry","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/bcompany-on-vtv-vietnam-today-about-ai-in-the-fashion-and-garment-industry\/","title":{"rendered":"B&amp;Company tr\u00ean VTV\u2019s Vietnam Today v\u1ec1 AI trong ng\u00e0nh th\u1eddi trang v\u00e0 may m\u1eb7c"},"content":{"rendered":"<p><a href=\"https:\/\/b-company.jp\/vi\/reports\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-24653\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports.png\" alt=\"B&amp;Company-Vietnam industry reports\" width=\"1627\" height=\"544\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports.png 1627w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-300x100.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-1024x342.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-768x257.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-1536x514.png 1536w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/05\/BCompany-Vietnam-industry-reports-18x6.png 18w\" sizes=\"(max-width: 1627px) 100vw, 1627px\" data-no-auto-translation=\"\" \/><\/a><\/p>\n<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>B&amp;Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/em><\/p>\n<p><em>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 vi\u1ec7c d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang cho t\u1eebng th\u00f4ng tin. C\u00e1c gi\u1ea3i th\u00edch v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e0 nghi\u00ean c\u1ee9u. <\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n<p>B&amp;Company g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean VTV\u2019s <em>Vi\u1ec7t Nam Ng\u00e0y Nay<\/em> \u0111\u1ec3 chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong ng\u00e0nh th\u1eddi trang v\u00e0 may m\u1eb7c c\u1ee7a Vi\u1ec7t Nam, t\u1eeb thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn b\u00e1n l\u1ebb. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng v\u00e0o ng\u00e0y 12 th\u00e1ng 8 n\u0103m 2026.<\/p>\n<h3><strong>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/strong><\/h3>\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a B&amp;Company, AI ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 th\u1ef1c ti\u1ec5n cho ng\u00e0nh th\u1eddi trang v\u00e0 may m\u1eb7c c\u1ee7a Vi\u1ec7t Nam, h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m nhanh h\u01a1n, s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3 h\u01a1n, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p>Tuy nhi\u00ean, AI kh\u00f4ng thay th\u1ebf s\u1ef1 s\u00e1ng t\u1ea1o hay quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i c\u1ee7a n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u1edbi d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng, con ng\u01b0\u1eddi c\u00f3 k\u1ef9 n\u0103ng, quy tr\u00ecnh qu\u1ea3n l\u00fd r\u00f5 r\u00e0ng v\u00e0 m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p style=\"text-align: center;\"><strong>B&amp;Company tr\u00ean Vietnam Today v\u1ec1 AI trong ng\u00e0nh th\u1eddi trang v\u00e0 may m\u1eb7c<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"alignnone wp-image-25644\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/08\/BCompany-on-VTVs-Vietnam-Today-about-AI-in-the-fashion-and-garment-industry.png\" alt=\"B&amp;Company on VTV\u2019s Vietnam Today about AI in the fashion and garment industry\" width=\"385\" height=\"372\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>Xem to\u00e0n b\u1ed9 tin t\u1ee9c tr\u00ean Vietnam Today:<\/em><\/p>\n<p style=\"text-align: center;\"><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F1731233441531744%2F&amp;show_text=false&amp;width=476&amp;t=0\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.facebook.com\/vietnamtodayinternational\/posts\/artificial-intelligence-is-rapidly-transforming-vietnams-fashion-industry-from-a\/1931899234783072\/\">Vi\u1ec7t Nam Ng\u00e0y Nay<\/a><\/p>\n<p>\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1ea1i Nh\u1eadt B\u1ea3n v\u00e0o n\u0103m 2001 nh\u01b0 m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Tokyo, B&amp;Company \u0111\u00e3 m\u1edf r\u1ed9ng sang Vi\u1ec7t Nam t\u1eeb n\u0103m 2008, v\u1edbi c\u00e1c v\u0103n ph\u00f2ng t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Trong g\u1ea7n hai th\u1eadp k\u1ef7, ch\u00fang t\u00f4i \u0111\u00e3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong nhi\u1ec1u l\u0129nh v\u1ef1c hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch gia nh\u1eadp ho\u1eb7c m\u1edf r\u1ed9ng trong c\u00e1c th\u1ecb tr\u01b0\u1eddng th\u1eddi trang, d\u1ec7t may, may m\u1eb7c, b\u00e1n l\u1ebb ho\u1eb7c li\u00ean quan \u0111\u1ebfn AI t\u1ea1i Vi\u1ec7t Nam, B&amp;Company c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u01b0 v\u1ea5n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ebft n\u1ed1i kinh doanh.<\/p>\n<h3><strong>N\u1ed9i dung ph\u1ecfng v\u1ea5n v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng AI trong ng\u00e0nh th\u1eddi trang Vi\u1ec7t Nam<\/strong><\/h3>\n<p style=\"text-align: center;\">C\u00f4 D\u01b0\u01a1ng Nguy\u1ec5n \u2013 Tr\u01b0\u1edfng ph\u00f2ng Nghi\u00ean c\u1ee9u c\u1ea5p cao t\u1ea1i B&amp;Company<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-23486 aligncenter\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Ms.-Duong-Nguyen-Senior-Research-Manager-at-BCompany.png\" alt=\"Ms. Duong Nguyen - Senior Research Manager at B&amp;Company\" width=\"249\" height=\"288\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Ms.-Duong-Nguyen-Senior-Research-Manager-at-BCompany.png 209w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Ms.-Duong-Nguyen-Senior-Research-Manager-at-BCompany-10x12.png 10w\" sizes=\"(max-width: 249px) 100vw, 249px\" data-no-auto-translation=\"\" \/><\/strong><\/p>\n<h4><strong>C\u00e2u h\u1ecfi 1: AI \u0111ang thay \u0111\u1ed5i ng\u00e0nh th\u1eddi trang Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h4>\n<p><strong>Tr\u1ea3 l\u1eddi:<\/strong><\/p>\n<p>Theo ph\u00e2n t\u00edch c\u1ee7a B&amp;Company, t\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111ang tr\u1edf n\u00ean r\u00f5 r\u00e0ng nh\u1ea5t \u1edf ba l\u0129nh v\u1ef1c: thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n l\u1ebb.<\/p>\n<p>\u2013 Trong thi\u1ebft k\u1ebf, AI c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng, \u0111\u1ec1 xu\u1ea5t m\u00e0u s\u1eafc v\u00e0 h\u1ecda ti\u1ebft, t\u1ea1o ra c\u00e1c kh\u00e1i ni\u1ec7m thi\u1ebft k\u1ebf ban \u0111\u1ea7u v\u00e0 t\u1ea1o ra c\u00e1c m\u00f4 ph\u1ecfng 3D tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m m\u1eabu \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t. AI c\u0169ng \u0111ang \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 s\u1ed1 h\u00f3a v\u00e0 di\u1ec5n gi\u1ea3i l\u1ea1i c\u00e1c h\u1ecda ti\u1ebft truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a. Tuy nhi\u00ean, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 trung t\u00e2m trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh h\u00ecnh d\u00e1ng, v\u1eadt li\u1ec7u, kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t, k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u01b0\u1edbng \u0111i s\u00e1ng t\u1ea1o cu\u1ed1i c\u00f9ng.<\/p>\n<p>\u2013 Trong s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd, m\u1ed9t s\u1ed1 c\u00f4ng ty Vi\u1ec7t Nam ti\u00ean phong \u0111\u00e3 b\u00e1o c\u00e1o nh\u1eefng c\u1ea3i ti\u1ebfn trong c\u00e1c quy tr\u00ecnh c\u1ee5 th\u1ec3 sau khi \u00e1p d\u1ee5ng AI v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a. V\u00ed d\u1ee5, Vi\u1ec7t Th\u1eafng Jean \u0111\u00e3 b\u00e1o c\u00e1o gi\u1ea3m \u0111\u00e1ng k\u1ec3 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh, c\u0169ng nh\u01b0 r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 th\u1eddi gian ph\u00e1t tri\u1ec3n m\u1eabu. May 10 \u0111\u00e3 b\u00e1o c\u00e1o n\u0103ng su\u1ea5t cao h\u01a1n trong m\u1ed9t s\u1ed1 quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng, trong khi Vinatex \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt th\u1eddi gian s\u1ea3n xu\u1ea5t ng\u1eafn h\u01a1n th\u00f4ng qua t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u.<\/p>\n<p>\u2013 Trong b\u00e1n l\u1ebb, AI \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho vi\u1ec7c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, chatbot, ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u00ecnh \u1ea3nh th\u1eddi trang \u1ea3o. C\u00e1c c\u00f4ng ty Vi\u1ec7t Nam c\u0169ng \u0111ang th\u1eed nghi\u1ec7m v\u1edbi h\u00ecnh \u1ea3nh th\u1eddi trang do AI t\u1ea1o ra v\u00e0 gi\u1ea3i ph\u00e1p th\u1eed \u0111\u1ed3 \u1ea3o. Trong khi \u0111\u00f3, b\u1eb1ng ch\u1ee9ng c\u00f4ng khai v\u1ec1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp c\u1ee7a nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1 ho\u1eb7c t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3 s\u1ea3n ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam v\u1eabn c\u00f2n h\u1ea1n ch\u1ebf.<\/p>\n<h4><strong>C\u00e2u h\u1ecfi 2: C\u00e1c c\u00f4ng ty th\u1eddi trang Vi\u1ec7t Nam \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c n\u00e0o khi \u00e1p d\u1ee5ng AI?<\/strong><\/h4>\n<p><strong>Tr\u1ea3 l\u1eddi:<\/strong><\/p>\n<p>M\u1ed9t trong nh\u1eefng c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t l\u00e0 kh\u1ea3 n\u0103ng r\u00fat ng\u1eafn chu k\u1ef3 t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u00e0n thi\u1ec7n.<\/p>\n<p>AI v\u00e0 m\u00f4 ph\u1ecfng 3D c\u00f3 th\u1ec3 gi\u1ea3m s\u1ed1 l\u1ea7n l\u1ea5y m\u1eabu v\u1eadt l\u00fd, trong khi d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty c\u1ea3i thi\u1ec7n l\u1eadp k\u1ebf ho\u1ea1ch t\u1ed3n kho. AI c\u0169ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a v\u00e0 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p c\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac t\u1ed1t h\u01a1n t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n c\u00e1c thi\u1ebft k\u1ebf, h\u1ecda ti\u1ebft, th\u00f4ng tin b\u00e1n h\u00e0ng v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 kh\u1ee9.<\/p>\n<p>Tuy nhi\u00ean, kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u1eadn th\u1ee9c v\u00e0 vi\u1ec7c tri\u1ec3n khai quy m\u00f4 l\u1edbn v\u1eabn c\u00f2n \u0111\u00e1ng k\u1ec3.<\/p>\n<p>Theo th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn b\u1edfi Hi\u1ec7p h\u1ed9i D\u1ec7t may, Th\u00eau v\u00e0 \u0110an len Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, ch\u1ec9 kho\u1ea3ng 20% c\u00e1c c\u00f4ng ty d\u1ec7t may \u0111\u00e3 \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u1edf nhi\u1ec1u m\u1ee9c \u0111\u1ed9 kh\u00e1c nhau, trong khi nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba v\u1eabn \u0111ang \u1edf giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c ho\u1eb7c chu\u1ea9n b\u1ecb.<\/p>\n<p>M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t r\u1ed9ng h\u01a1n v\u00e0o n\u0103m 2025 c\u1ee7a ITviec c\u0169ng cho th\u1ea5y th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Trong khi 73% c\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t \u0111\u00e3 t\u00edch h\u1ee3p AI \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, ch\u1ec9 c\u00f3 13.8% \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn giai \u0111o\u1ea1n m\u1edf r\u1ed9ng ho\u1eb7c ch\u1ea5p nh\u1eadn ho\u00e0n to\u00e0n. Thi\u1ebfu h\u1ee5t k\u1ef9 n\u0103ng AI n\u1ed9i b\u1ed9 v\u00e0 nh\u00e2n s\u1ef1 c\u00f3 kinh nghi\u1ec7m l\u00e0 m\u1ed9t trong nh\u1eefng r\u00e0o c\u1ea3n ch\u00ednh.<\/p>\n<p>Ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, quy\u1ec1n ri\u00eang t\u01b0, s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 qu\u1ea3n tr\u1ecb c\u0169ng \u0111ang tr\u1edf n\u00ean ng\u00e0y c\u00e0ng quan tr\u1ecdng.<\/p>\n<p>Gi\u1ea3i ph\u00e1p th\u1eed nghi\u1ec7m \u1ea3o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a kh\u00e1ch h\u00e0ng, k\u00edch th\u01b0\u1edbc c\u01a1 th\u1ec3 v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 quy tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c y\u00eau c\u1ea7u b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a Vi\u1ec7t Nam.<\/p>\n<p>\u0110\u1ed1i v\u1edbi thi\u1ebft k\u1ebf h\u1ed7 tr\u1ee3 AI, c\u00e1c c\u00f4ng ty c\u0169ng n\u00ean gi\u1eef h\u1ed3 s\u01a1 v\u1ec1 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u, s\u1ef1 tham gia c\u1ee7a con ng\u01b0\u1eddi v\u00e0 c\u00e1c quy tr\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 xem x\u00e9t v\u00e0 s\u1eeda \u0111\u1ed5i c\u00e1c \u0111\u1ea7u ra \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi AI. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng n\u1ed9i dung do AI t\u1ea1o ra s\u1ebd t\u1ef1 \u0111\u1ed9ng nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<h4><strong>C\u00e2u h\u1ecfi 3: \u0110i\u1ec1u g\u00ec s\u1ebd x\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong k\u1ef7 nguy\u00ean AI?<\/strong><\/h4>\n<p><strong>Tr\u1ea3 l\u1eddi:<\/strong><\/p>\n<p>T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a B&amp;Company, b\u1ed1n y\u1ebfu t\u1ed1 s\u1ebd \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng.<\/p>\n<p>\u2013 \u0110\u1ea7u ti\u00ean, d\u1eef li\u1ec7u n\u1ed9i b\u1ed9. C\u00e1c c\u00f4ng ty c\u1ea7n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac \u0111\u1ee7 \u0111\u1ec3 li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf, v\u1eadt li\u1ec7u, doanh s\u1ed1, t\u1ed3n kho v\u00e0 kh\u00e1ch h\u00e0ng. Quan tr\u1ecdng h\u01a1n, d\u1eef li\u1ec7u n\u00e0y n\u00ean \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o c\u00e1c quy tr\u00ecnh kinh doanh th\u1ef1c t\u1ebf thay v\u00ec ch\u1ec9 s\u1eed d\u1ee5ng AI cho c\u00e1c t\u00e1c v\u1ee5 ri\u00eang l\u1ebb.<\/p>\n<p>\u2013 Th\u1ee9 hai, kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi v\u00e0 ch\u1ec9 \u0111\u1ea1o qu\u1ea3n l\u00fd. L\u00e3nh \u0111\u1ea1o c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho vi\u1ec7c \u00e1p d\u1ee5ng AI, trong khi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh y\u00eau c\u1ea7u, \u0111\u00e1nh gi\u00e1 kh\u1ea3 thi, x\u00e1c \u0111\u1ecbnh l\u1ed7i ho\u1eb7c thi\u00ean l\u1ec7ch, v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n<p>\u2013 Th\u1ee9 ba, b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1edf h\u1eefu tr\u00ed tu\u1ec7. Khi c\u00e1c c\u00f4ng c\u1ee5 AI ng\u00e0y c\u00e0ng d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb ph\u1ea7n m\u1ec1m t\u1ef1 th\u00e2n. S\u1ef1 kh\u00e1c bi\u1ec7t s\u1ebd ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n, ng\u00f4n ng\u1eef thi\u1ebft k\u1ebf, hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng di\u1ec5n gi\u1ea3i c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1ed1t.<\/p>\n<p>\u2013 Th\u1ee9 t\u01b0, t\u00e1c \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng. C\u00e1c c\u00f4ng ty n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 li\u1ec7u AI \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian m\u1eabu, gi\u1ea3m khuy\u1ebft \u0111i\u1ec3m, t\u1ed1i \u01b0u h\u00f3a t\u1ed3n kho, c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t hay t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 sau \u0111\u00f3 theo d\u00f5i nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3.<\/p>\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng s\u1edbm m\u1ed9t m\u00ecnh kh\u00f4ng \u0111\u1ea3m b\u1ea3o l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u1ebfu d\u1eef li\u1ec7u c\u01a1 s\u1edf k\u00e9m, quy tr\u00ecnh kinh doanh kh\u00f4ng thay \u0111\u1ed5i, ho\u1eb7c c\u00e1c \u0111\u1ea7u ra do AI t\u1ea1o ra kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t \u0111\u00fang c\u00e1ch.<\/p>\n<h3><strong>Quan \u0111i\u1ec3m c\u1ee7a B&amp;Company<\/strong><\/h3>\n<p>AI c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 n\u0103ng su\u1ea5t v\u00e0 th\u1eed nghi\u1ec7m ng\u00e0y c\u00e0ng quan tr\u1ecdng cho ng\u00e0nh th\u1eddi trang v\u00e0 may m\u1eb7c c\u1ee7a Vi\u1ec7t Nam.<\/p>\n<p>Ti\u1ec1m n\u0103ng l\u1edbn nh\u1ea5t c\u1ee7a n\u00f3 kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c thay th\u1ebf c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ho\u1eb7c nh\u00e2n vi\u00ean, m\u00e0 l\u00e0 gi\u00fap c\u00e1c c\u00f4ng ty ph\u00e2n t\u00edch th\u00f4ng tin nhanh h\u01a1n, th\u1eed nghi\u1ec7m nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n, r\u00fat ng\u1eafn chu k\u1ef3 ph\u00e1t tri\u1ec3n, t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u1ea3n \u1ee9ng nhanh h\u01a1n v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u ti\u00eau d\u00f9ng.<\/p>\n<p>C\u00f9ng l\u00fac \u0111\u00f3, vi\u1ec7c ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i c\u00e1c c\u00f4ng c\u1ee5 AI t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 l\u00e0m cho kh\u1ea3 n\u0103ng c\u1ee7a con ng\u01b0\u1eddi, d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n, ki\u1ebfn th\u1ee9c v\u1eadn h\u00e0nh v\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh nh\u1eefng ngu\u1ed3n ph\u00e2n bi\u1ec7t ng\u00e0y c\u00e0ng quan tr\u1ecdng h\u01a1n.<\/p>\n<p>C\u00e1c c\u00f4ng ty c\u00f3 v\u1ecb th\u1ebf t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u1ea1nh tranh s\u1ebd l\u00e0 nh\u1eefng c\u00f4ng ty k\u1ebft h\u1ee3p th\u00e0nh c\u00f4ng t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ee7a AI v\u1edbi d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9i ng\u0169 c\u00f3 kh\u1ea3 n\u0103ng, qu\u1ea3n tr\u1ecb r\u00f5 r\u00e0ng, m\u1ee5c ti\u00eau kinh doanh c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, AI c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng nh\u1eefng g\u00ec c\u00e1c c\u00f4ng ty th\u1eddi trang c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o v\u00e0 th\u1eed nghi\u1ec7m, nh\u01b0ng tr\u00e1ch nhi\u1ec7m v\u1ec1 ph\u01b0\u01a1ng h\u01b0\u1edbng, l\u1ef1a ch\u1ecdn v\u00e0 quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng v\u1eabn thu\u1ed9c v\u1ec1 con ng\u01b0\u1eddi.<\/p>\n<h3><strong>\u0110\u1ecdc th\u00eam<\/strong><\/h3>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6JI3cgGITo\"><p><a href=\"https:\/\/b-company.jp\/vi\/bcompany-featured-on-vtvs-vietnam-today-insights-on-vietnams-ai-integrated-home-appliance-market\/\">B&amp;Company xu\u1ea5t hi\u1ec7n tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh Vietnam Today c\u1ee7a VTV: Th\u00f4ng tin chi ti\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb gia d\u1ee5ng t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1i Vi\u1ec7t Nam.<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cB&amp;Company xu\u1ea5t hi\u1ec7n tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh Vietnam Today c\u1ee7a VTV: Th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb gia d\u1ee5ng t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1i Vi\u1ec7t Nam\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/bcompany-featured-on-vtvs-vietnam-today-insights-on-vietnams-ai-integrated-home-appliance-market\/embed\/#?secret=n08CBqmATs#?secret=6JI3cgGITo\" data-secret=\"6JI3cgGITo\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nVo0LGzFbE\"><p><a href=\"https:\/\/b-company.jp\/vi\/interview-with-bcompany-on-vietnams-emerging-carbon-market\/\">Ph\u1ecfng v\u1ea5n v\u1edbi B&amp;Company v\u1ec1 th\u1ecb tr\u01b0\u1eddng carbon \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cPh\u1ecfng v\u1ea5n v\u1edbi B&amp;Company v\u1ec1 th\u1ecb tr\u01b0\u1eddng carbon \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/interview-with-bcompany-on-vietnams-emerging-carbon-market\/embed\/#?secret=QaO667zgzB#?secret=nVo0LGzFbE\" data-secret=\"nVo0LGzFbE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em>* N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng tr\u00edch d\u1eabn ngu\u1ed3n c\u00f9ng v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft g\u1ed1c \u0111\u1ec3 t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company<\/em><\/strong><\/p>\n<p>C\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam k\u1ec3 t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i doanh nghi\u1ec7p. Ngo\u00e0i ra, ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1edbi h\u01a1n 1,000,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 24 3978 5165<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>B&amp;Company g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean VTV\u2019s Vietnam Today \u0111\u1ec3 chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch AI \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong ng\u00e0nh th\u1eddi trang v\u00e0 may m\u1eb7c c\u1ee7a Vi\u1ec7t Nam<\/p>","protected":false},"author":12,"featured_media":25645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1485,1487,1490,1357],"tags":[1918,706,1923],"class_list":["post-25643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-content-en","category-highlight-content-jp","category-highlight-content-en-vi","category-news-press-release-en","tag-ai","tag-apparel-en","tag-interview"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B&amp;Company on VTV\u2019s Vietnam Today about AI in the fashion and garment industry - B-Company<\/title>\n<meta name=\"description\" content=\"B&amp;Company was recently featured on VTV\u2019s Vietnam Today to share insights into how AI is applied across Vietnam\u2019s fashion and garment industry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/bcompany-on-vtv-vietnam-today-about-ai-in-the-fashion-and-garment-industry\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B&amp;Company on VTV\u2019s Vietnam Today about AI in the fashion and garment industry\" \/>\n<meta property=\"og:description\" content=\"B&amp;Company was recently featured on VTV\u2019s Vietnam Today to share insights into how AI is applied across Vietnam\u2019s fashion and garment industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/bcompany-on-vtv-vietnam-today-about-ai-in-the-fashion-and-garment-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-18T03:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-18T03:06:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/08\/AI-in-fashion-and-garment-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&amp; 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