{"id":25453,"date":"2026-07-24T17:13:04","date_gmt":"2026-07-24T10:13:04","guid":{"rendered":"https:\/\/b-company.jp\/?p=25453"},"modified":"2026-07-30T16:44:48","modified_gmt":"2026-07-30T09:44:48","slug":"beyond-omakase-the-rise-of-high-end-japanese-dining-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/beyond-omakase-the-rise-of-high-end-japanese-dining-in-vietnam\/","title":{"rendered":"V\u01b0\u1ee3t ra ngo\u00e0i Omakase: S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a \u1ea9m th\u1ef1c Nh\u1eadt B\u1ea3n cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

\"B&Company-Vietnam<\/a><\/p>\n

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B&Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam k\u1ec3 t\u1eeb n\u0103m 2008.<\/em><\/p>\n

Trong m\u1ee5c \u201cT\u00f3m t\u1eaft Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 c\u00e1c phong tr\u00e0o x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 s\u1eed d\u1ee5ng b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Xin vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, xin h\u00e3y ki\u1ec3m tra ri\u00eang cho t\u1eebng th\u00f4ng tin. C\u00e1c di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 quan \u0111i\u1ec3m c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e0 nghi\u00ean c\u1ee9u. <\/em><\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

\u1ea8m th\u1ef1c Nh\u1eadt B\u1ea3n cao c\u1ea5p \u0111ang ng\u00e0y c\u00e0ng hi\u1ec7n di\u1ec7n r\u00f5 n\u00e9t h\u01a1n t\u1ea1i Vi\u1ec7t Nam. Omakase v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh d\u1ec5 nh\u1eadn di\u1ec7n nh\u1ea5t, nh\u01b0ng xu h\u01b0\u1edbng r\u1ed9ng h\u01a1n hi\u1ec7n nay c\u00f2n bao g\u1ed3m Wagyu yakiniku, teppanyaki, \u1ea9m th\u1ef1c phong c\u00e1ch kappo, \u1ea9m th\u1ef1c Nh\u1eadt hi\u1ec7n \u0111\u1ea1i v\u00e0 \u1ea9m th\u1ef1c fine dining t\u1ea1i khu ngh\u1ec9 d\u01b0\u1ee1ng. B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch c\u00e1ch c\u00e1c nh\u00e0 h\u00e0ng Nh\u1eadt B\u1ea3n cao c\u1ea5p \u0111ang \u0111a d\u1ea1ng h\u00f3a t\u1ea1i Vi\u1ec7t Nam, v\u00ec sao kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng c\u1edfi m\u1edf h\u01a1n, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng Nh\u1eadt B\u1ea3n.<\/p>\n

T\u1eeb \u1ea9m th\u1ef1c Nh\u1eadt B\u1ea3n \u0111\u1ebfn \u1ea9m th\u1ef1c Nh\u1eadt cao c\u1ea5p<\/strong><\/h3>\n

\u1ea8m th\u1ef1c Nh\u1eadt B\u1ea3n \u0111\u00e3 hi\u1ec7n di\u1ec7n t\u1ea1i Vi\u1ec7t Nam trong nhi\u1ec1u n\u0103m. Sushi, ramen, izakaya v\u00e0 yakiniku \u0111\u00e3 kh\u00e1 quen thu\u1ed9c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f4 th\u1ecb. Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c nh\u00e0 h\u00e0ng Nh\u1eadt B\u1ea3n th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i, kh\u00e1ch c\u00f4ng t\u00e1c Nh\u1eadt B\u1ea3n v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam \u0111\u00e3 quen v\u1edbi \u1ea9m th\u1ef1c Nh\u1eadt.<\/p>\n

Number of Japanese restaurants in some cities in Vietnam in 2024<\/strong><\/p>\n

\"Number<\/p>\n

Ngu\u1ed3n: Foody<\/p>\n

C\u1ea5u tr\u00fac \u0111\u00f3 \u0111ang thay \u0111\u1ed5i. T\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, \u1ea9m th\u1ef1c Nh\u1eadt B\u1ea3n ng\u00e0y c\u00e0ng d\u1ecbch chuy\u1ec3n l\u00ean ph\u00e2n kh\u00fac cao c\u1ea5p. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 chi tr\u1ea3 cho m\u00f3n \u0103n. H\u1ecd c\u00f2n chi tr\u1ea3 cho nguy\u00ean li\u1ec7u nh\u1eadp kh\u1ea9u, ph\u1ea7n gi\u1ea3i th\u00edch c\u1ee7a \u0111\u1ea7u b\u1ebfp, ch\u1ed7 ng\u1ed3i t\u1ea1i qu\u1ea7y, k\u1ebft h\u1ee3p sake, ph\u00f2ng ri\u00eang v\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c ph\u00f9 h\u1ee3p cho sinh nh\u1eadt, k\u1ef7 ni\u1ec7m ho\u1eb7c ti\u1ebfp kh\u00e1ch c\u00f4ng vi\u1ec7c.<\/p>\n

Omakase l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng r\u00f5 nh\u1ea5t c\u1ee7a s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y. M\u00f4 h\u00ecnh n\u00e0y d\u1ec5 \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi \u1ea9m th\u1ef1c Nh\u1eadt cao c\u1ea5p v\u00ec kh\u00e1ch h\u00e0ng ng\u1ed3i g\u1ea7n \u0111\u1ea7u b\u1ebfp v\u00e0 \u0111\u1ec3 nh\u00e0 h\u00e0ng quy\u1ebft \u0111\u1ecbnh c\u1ea5u tr\u00fac b\u1eefa \u0103n. Tuy nhi\u00ean, xu h\u01b0\u1edbng r\u1ed9ng h\u01a1n kh\u00f4ng ch\u1ec9 xoay quanh omakase. \u0110\u00f3 l\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a \u1ea9m th\u1ef1c Nh\u1eadt cao c\u1ea5p nh\u01b0 m\u1ed9t danh m\u1ee5c r\u1ed9ng h\u01a1n t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Example of an Omakase restaurant in Vietnam<\/strong><\/p>\n

\"Example<\/p>\n

Ngu\u1ed3n: Vnexpress<\/a><\/p>\n

M\u1ed9t m\u00f4i tr\u01b0\u1eddng fine dining ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t h\u01a1n<\/strong><\/h3>\n

B\u1ed1i c\u1ea3nh fine dining t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 thu h\u00fat nhi\u1ec1u ch\u00fa \u00fd h\u01a1n k\u1ec3 t\u1eeb khi MICHELIN Guide c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam. N\u0103m 2026, c\u1ea9m nang n\u00e0y ghi nh\u1eadn 193 c\u01a1 s\u1edf t\u1ea1i H\u00e0 N\u1ed9i, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 \u0110\u00e0 N\u1eb5ng, bao g\u1ed3m 11 nh\u00e0 h\u00e0ng m\u1ed9t sao, 72 c\u01a1 s\u1edf Bib Gourmand v\u00e0 110 \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c MICHELIN Selected.<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 \u1ea9m th\u1ef1c xa x\u1ec9 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ea1i ch\u00fang. Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1eabn d\u1ef1a v\u00e0o nh\u00e0 h\u00e0ng b\u00ecnh d\u00e2n, \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1, \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n v\u00e0 b\u1eefa \u0103n gia \u0111\u00ecnh. Tuy nhi\u00ean, s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a MICHELIN Guide cho th\u1ea5y Vi\u1ec7t Nam hi\u1ec7n c\u00f3 m\u1ed9t h\u1ec7 sinh th\u00e1i nh\u00e0 h\u00e0ng r\u1ed9ng h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i h\u01a1n \u0111\u1ec3 c\u00e1c m\u00f4 h\u00ecnh \u1ea9m th\u1ef1c Nh\u1eadt cao c\u1ea5p ph\u00e1t tri\u1ec3n.<\/p>\n

M\u1ed9t s\u1ed1 nh\u00e0 h\u00e0ng \u1ea9m th\u1ef1c Nh\u1eadt cao c\u1ea5p ti\u00eau bi\u1ec3u<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
Nh\u00e0 h\u00e0ng<\/strong><\/td>\nTh\u00e0nh ph\u1ed1<\/strong><\/td>\nM\u00f4 h\u00ecnh\/m\u00f3n ch\u00ednh<\/strong><\/td>\nGi\u00e1 m\u1ed7i ng\u01b0\u1eddi<\/strong><\/td>\n<\/tr>\n
Hibana by Koki<\/td>\nH\u00e0 N\u1ed9i<\/td>\n\u1ea8m th\u1ef1c Nh\u1eadt cao c\u1ea5p t\u1ea1i qu\u1ea7y\/teppanyaki<\/td>\n\u2013<\/td>\n<\/tr>\n
Sushi Rei<\/td>\nTh\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/td>\nSushi omakase, h\u1ea3i s\u1ea3n Nh\u1eadt theo m\u00f9a<\/td>\nVND 4.8\u20135.2 tri\u1ec7u.<\/td>\n<\/tr>\n
Yuzu Omakase<\/td>\nTh\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \/ H\u00e0 N\u1ed9i<\/td>\nOmakase hi\u1ec7n \u0111\u1ea1i, c\u00e1c set sushi, set Wagyu<\/td>\nVND 2.2\u201310.0 tri\u1ec7u.<\/td>\n<\/tr>\n
Yakiniku Yazawa Saigon<\/td>\nTh\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/td>\nWagyu yakiniku cao c\u1ea5p, omakase v\u1ec1 th\u1ecbt b\u00f2<\/td>\nVND 2.0\u20133.2 tri\u1ec7u.<\/td>\n<\/tr>\n
Tingara<\/td>\n\u0110\u00e0 N\u1eb5ng<\/td>\n\u1ea8m th\u1ef1c Nh\u1eadt cao c\u1ea5p t\u1ea1i khu ngh\u1ec9 d\u01b0\u1ee1ng, omakase, teppanyaki<\/td>\n\u2013<\/td>\n<\/tr>\n
NAYUU<\/td>\nH\u1ed9i An<\/td>\nOmakase t\u1ea1i khu ngh\u1ec9 d\u01b0\u1ee1ng, h\u1ea3i s\u1ea3n, Wagyu<\/td>\nVND 6.4 tri\u1ec7u.<\/td>\n<\/tr>\n
Kumihimo<\/td>\nTh\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/td>\n\u1ea8m th\u1ef1c Nh\u1eadt hi\u1ec7n \u0111\u1ea1i, Wagyu, t\u00f4m h\u00f9m, b\u00e0o ng\u01b0<\/td>\n\u2013<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&Company<\/em><\/p>\n

\u0110\u1ed9ng l\u1ef1c n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng n\u00e0y?<\/strong><\/h3>\n

M\u1ed9t \u0111\u1ed9ng l\u1ef1c l\u00e0 ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m. V\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam c\u00f3 thu nh\u1eadp cao, vi\u1ec7c \u0103n u\u1ed1ng ng\u00e0y c\u00e0ng g\u1eafn v\u1edbi kh\u00f4ng gian, d\u1ecbch v\u1ee5, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o d\u1ea5u \u1ea5n x\u00e3 h\u1ed9i. \u1ea8m th\u1ef1c Nh\u1eadt cao c\u1ea5p ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi n\u00e0y v\u00ec k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c s\u1ef1 chu\u1ea9n x\u00e1c, t\u00ednh tr\u00ecnh di\u1ec5n v\u00e0 t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/p>\n

\u0110\u1ed9ng l\u1ef1c th\u1ee9 hai l\u00e0 m\u1ee9c \u0111\u1ed9 ti\u1ebfp x\u00fac th\u00f4ng qua du l\u1ecbch. S\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi Vi\u1ec7t Nam du l\u1ecbch \u0111\u1ebfn Nh\u1eadt B\u1ea3n \u0111\u1ea1t 678.500 l\u01b0\u1ee3t v\u00e0o n\u0103m 2025, t\u0103ng 9.2% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Sau khi tr\u1ea3i nghi\u1ec7m sushi, Wagyu, ramen, sake v\u00e0 v\u0103n h\u00f3a ph\u1ee5c v\u1ee5 c\u1ee7a Nh\u1eadt B\u1ea3n t\u1ea1i Nh\u1eadt, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf v\u1ec1 Vi\u1ec7t Nam v\u1edbi k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 \u1ea9m th\u1ef1c Nh\u1eadt B\u1ea3n.<\/p>\n

\u0110\u1ed9ng l\u1ef1c th\u1ee9 ba l\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7n di\u1ec7n c\u1ee7a v\u0103n h\u00f3a \u1ea9m th\u1ef1c Nh\u1eadt t\u1ea1i Vi\u1ec7t Nam. JETRO v\u00e0 JFOODO \u0111\u00e3 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m Nh\u1eadt B\u1ea3n t\u1ea1i L\u1ec5 h\u1ed9i Nh\u1eadt B\u1ea3n - Vi\u1ec7t Nam 2026 \u1edf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. JETRO cho bi\u1ebft l\u1ec5 h\u1ed9i tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 thu h\u00fat kho\u1ea3ng 430.000 l\u01b0\u1ee3t kh\u00e1ch, cho th\u1ea5y quy m\u00f4 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi v\u0103n h\u00f3a v\u00e0 \u1ea9m th\u1ef1c Nh\u1eadt B\u1ea3n.<\/p>\n

2026 Japan Vietnam Festival in Ho Chi Minh City<\/strong><\/p>\n

\"2026<\/p>\n

Ngu\u1ed3n: Trung t\u00e2m truy\u1ec1n th\u00f4ng TP.HCM<\/a><\/p>\n

\u0110\u1ed9ng l\u1ef1c th\u1ee9 t\u01b0 l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Qu\u1ea7y omakase, n\u01b0\u1edbng Wagyu, tr\u00ecnh di\u1ec5n teppanyaki, k\u1ebft h\u1ee3p sake v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y sang tr\u1ecdng \u0111\u1ec1u r\u1ea5t tr\u1ef1c quan. Ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi Instagram, TikTok v\u00e0 c\u00e1c k\u00eanh \u0111\u00e1nh gi\u00e1 \u1ea9m th\u1ef1c. V\u1edbi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb c\u00f3 thu nh\u1eadp cao, b\u1eefa \u0103n v\u1eeba l\u00e0 b\u1eefa t\u1ed1i, v\u1eeba l\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 chia s\u1ebb.<\/p>\n

H\u00e0m \u00fd \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng Nh\u1eadt B\u1ea3n<\/strong><\/h3>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 v\u1eadn h\u00e0nh nh\u00e0 h\u00e0ng Nh\u1eadt B\u1ea3n, Vi\u1ec7t Nam \u0111ang tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n nh\u01b0ng c\u0169ng \u0111\u00f2i h\u1ecfi cao h\u01a1n. Ch\u1ec9 ri\u00eang t\u1eeb \u201cNh\u1eadt B\u1ea3n\u201d l\u00e0 ch\u01b0a \u0111\u1ee7. Kh\u00e1ch h\u00e0ng so s\u00e1nh nh\u00e0 h\u00e0ng th\u00f4ng qua \u0111\u00e1nh gi\u00e1, m\u1ea1ng x\u00e3 h\u1ed9i, tr\u1ea3i nghi\u1ec7m du l\u1ecbch v\u00e0 m\u1ee9c \u0111\u1ed9 minh b\u1ea1ch v\u1ec1 gi\u00e1.<\/p>\n

C\u00e1c nh\u00e0 v\u1eadn h\u00e0nh cao c\u1ea5p c\u1ea7n \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng. M\u1ed9t concept c\u1ea7n d\u1ec5 hi\u1ec3u: sushi truy\u1ec1n th\u1ed1ng, Wagyu yakiniku, \u1ea9m th\u1ef1c Nh\u1eadt hi\u1ec7n \u0111\u1ea1i, \u1ea9m th\u1ef1c t\u1ea1i khu ngh\u1ec9 d\u01b0\u1ee1ng ho\u1eb7c ti\u1ebfp kh\u00e1ch c\u00f4ng vi\u1ec7c. \u0110\u1ecbnh v\u1ecb pha tr\u1ed9n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ed1i r\u1ed1i, \u0111\u1eb7c bi\u1ec7t khi m\u1ee9c gi\u00e1 cao.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t kh\u1ea9u Nh\u1eadt B\u1ea3n, c\u01a1 h\u1ed9i kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c s\u1edf h\u1eefu nh\u00e0 h\u00e0ng. \u1ea8m th\u1ef1c cao c\u1ea5p c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi h\u1ea3i s\u1ea3n, th\u1ecbt b\u00f2 Wagyu, g\u1ea1o, sake, tr\u00e0, n\u01b0\u1edbc t\u01b0\u01a1ng, miso, \u0111\u1ed3 d\u00f9ng b\u00e0n \u0103n, dao v\u00e0 thi\u1ebft b\u1ecb nh\u00e0 b\u1ebfp. V\u1ea5n \u0111\u1ec1 then ch\u1ed1t l\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a ngu\u1ed3n cung. M\u1ed9t nh\u00e0 h\u00e0ng cao c\u1ea5p kh\u00f4ng th\u1ec3 duy tr\u00ec \u0111\u1ecbnh v\u1ecb n\u1ebfu nguy\u00ean li\u1ec7u nh\u1eadp kh\u1ea9u kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u, giao h\u00e0ng ch\u1eadm ho\u1eb7c bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh v\u1ec1 gi\u00e1.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng, gi\u00e1o d\u1ee5c s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. Nguy\u00ean li\u1ec7u Nh\u1eadt B\u1ea3n cao c\u1ea5p th\u01b0\u1eddng c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn m\u1ee9c gi\u00e1 cao h\u01a1n. Nh\u1eefng nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch ngu\u1ed3n g\u1ed1c, ph\u01b0\u01a1ng ph\u00e1p ch\u1ebf bi\u1ebfn, t\u00ednh \u0441\u0435\u0437\u043e\u043d theo m\u00f9a v\u00e0 logic k\u1ebft h\u1ee3p m\u00f3n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n.<\/p>\n

Nh\u1eefng th\u00e1ch th\u1ee9c c\u00f2n l\u1ea1i<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1eabn c\u00f2n mang t\u00ednh ng\u00e1ch. M\u1ee9c gi\u00e1 c\u1ee7a \u1ea9m th\u1ef1c Nh\u1eadt B\u1ea3n cao c\u1ea5p cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi m\u1ee9c chi ti\u00eau nh\u00e0 h\u00e0ng th\u00f4ng th\u01b0\u1eddng, v\u00ec v\u1eady t\u1ec7p kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f4 th\u1ecb c\u00f3 thu nh\u1eadp cao, kh\u00e1ch doanh nh\u00e2n, ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i sinh s\u1ed1ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 du kh\u00e1ch h\u1ea1ng sang.<\/p>\n

Nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t r\u00e0ng bu\u1ed9c kh\u00e1c. \u1ea8m th\u1ef1c Nh\u1eadt B\u1ea3n cao c\u1ea5p ph\u1ee5 thu\u1ed9c v\u00e0o tay ngh\u1ec1 c\u1ee7a \u0111\u1ea7u b\u1ebfp, c\u00e1ch x\u1eed l\u00fd nguy\u00ean li\u1ec7u, nh\u1ecbp \u0111\u1ed9 ph\u1ee5c v\u1ee5 v\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1eeba hi\u1ec3u ti\u00eau chu\u1ea9n Nh\u1eadt B\u1ea3n v\u1eeba n\u1eafm \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5.<\/p>\n

Ngo\u00e0i ra c\u00f2n c\u00f3 r\u1ee7i ro l\u00e0m lo\u00e3ng kh\u00e1i ni\u1ec7m. N\u1ebfu qu\u00e1 nhi\u1ec1u nh\u00e0 h\u00e0ng s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 \u201comakase,\u201d \u201cWagyu\u201d ho\u1eb7c \u201cpremium Japanese\u201d m\u00e0 kh\u00f4ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3ng nh\u1ea5t, ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 suy gi\u1ea3m.<\/p>\n

H\u1ed7 tr\u1ee3 t\u1eeb B&Company<\/strong><\/h3>\n

\u1ea8m th\u1ef1c Nh\u1eadt B\u1ea3n cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam v\u1eabn c\u00f2n mang t\u00ednh ng\u00e1ch, nh\u01b0ng \u0111i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i r\u1ed9ng h\u01a1n trong h\u00e0nh vi ti\u00eau d\u00f9ng. Kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng c\u1edfi m\u1edf h\u01a1n v\u1edbi \u1ea9m th\u1ef1c cao c\u1ea5p, v\u0103n h\u00f3a \u1ea9m th\u1ef1c Nh\u1eadt B\u1ea3n, tr\u1ea3i nghi\u1ec7m do \u0111\u1ea7u b\u1ebfp d\u1eabn d\u1eaft v\u00e0 d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa sang tr\u1ecdng.<\/p>\n

B&Company h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u1eadp b\u1ea3n \u0111\u1ed3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ph\u00e2n t\u00edch \u0111\u1ecba \u0111i\u1ec3m, \u0111\u1ecbnh v\u1ecb gi\u00e1, t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 k\u1ebft n\u1ed1i kinh doanh. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng Nh\u1eadt B\u1ea3n, B&Company c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u \u0111\u1ecba ph\u01b0\u01a1ng, x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, so s\u00e1nh c\u00e1c c\u1ee5m nh\u00e0 h\u00e0ng, \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u01b0\u01a1ng \u00e1n nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e2u h\u1ecfi then ch\u1ed1t kh\u00f4ng ph\u1ea3i l\u00e0 li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u00f3 th\u00edch \u1ea9m th\u1ef1c Nh\u1eadt B\u1ea3n hay kh\u00f4ng. Nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd \u0111\u00e3 th\u00edch. C\u00e2u h\u1ecfi ti\u1ebfp theo l\u00e0 li\u1ec7u c\u00e1c doanh nghi\u1ec7p Nh\u1eadt B\u1ea3n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng m\u00f4 h\u00ecnh \u1ea9m th\u1ef1c cao c\u1ea5p, d\u1ec5 hi\u1ec3u, c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao c\u1ea5p m\u1edbi c\u1ee7a Vi\u1ec7t Nam hay kh\u00f4ng.<\/p>\n

\u0110\u1ecdc th\u00eam\u00a0<\/strong><\/h3>\n

Ph\u1ecfng v\u1ea5n B&Company: Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n<\/a><\/p><\/blockquote>\n