{"id":25061,"date":"2026-08-25T12:02:29","date_gmt":"2026-08-25T05:02:29","guid":{"rendered":"https:\/\/b-company.jp\/?p=25061"},"modified":"2026-08-25T12:02:29","modified_gmt":"2026-08-25T05:02:29","slug":"short-report-on-retail-market-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/short-report-on-retail-market-in-vietnam\/","title":{"rendered":"B\u00e1o c\u00e1o ng\u1eafn v\u1ec1 Th\u1ecb tr\u01b0\u1eddng B\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"bc-report-detail-top-left-image wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide12-1.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide12-1.jpg 1280w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide12-1-300x169.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide12-1-1024x576.jpg 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide12-1-768x432.jpg 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide12-1-18x10.jpg 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-no-auto-translation=\"\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_content_element wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"bc-report-detail-top-right\">\n\t<h1>#####I\u00caU \u0110\u1ec0######<\/h1>\n\t<ul>\n\t\t<li>T\u1ed5ng trang: 9 trang<\/li>\n\t\t<li>\u0110\u1ecbnh d\u1ea1ng: PDF<\/li>\n\t\t<li>Ng\u00e0y giao h\u00e0ng: #####DELIVERY_DATE#####<\/li>\n\t<\/ul>\n\t<div class=\"bc-report-button\">\n\t\t<a href=\"#####REQUEST_LINK#####\">L\u1eddi y\u00eau c\u1ea7u<img decoding=\"async\" src=\"\/wp-content\/plugins\/bc-report-seller\/modules\/report-detail\/assets\/img\/icon-request.png\" alt=\"request\" data-no-auto-translation=\"\"\/><\/a>\n\n\t\t<span>#####PPRICING#####<\/span>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><div class=\"vc_general vc_tta vc_tta-tabs vc_tta-color-grey vc_tta-style-classic vc_tta-shape-rounded vc_tta-spacing-1 vc_tta-tabs-position-top vc_tta-controls-align-left\"><div class=\"vc_tta-tabs-container\"><ul class=\"vc_tta-tabs-list bc-no-auto-translate-database-services 3\"><li class=\"vc_tta-tab vc_active\" data-vc-tab><a href=\"#1774367301037-a68dc0f0-e071\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">T\u1ed5ng quan<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1774367301041-7563913f-a1c0\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">M\u1ee5c l\u1ee5c<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1774367304245-971d2eb9-1db2\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">Ghi ch\u00fa<\/span><\/a><\/li><\/ul><\/div><div class=\"vc_tta-panels-container bc-no-auto-translate-database-services 4\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"1774367301037-a68dc0f0-e071\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1774367301037-a68dc0f0-e071\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">T\u1ed5ng quan<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u00e3 b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1edbi nh\u1edd nhu c\u1ea7u ti\u00eau d\u00f9ng \u1ed5n \u0111\u1ecbnh, qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a v\u00e0 s\u1ed1 h\u00f3a nhanh ch\u00f3ng. C\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i nh\u01b0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, minimart, si\u00eau th\u1ecb v\u00e0 nh\u00e0 thu\u1ed1c \u0111ang m\u1edf r\u1ed9ng ra ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn. Trong khi \u0111\u00f3, c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u1eabn duy tr\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 trong ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm h\u00e0ng ng\u00e0y. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (EC) v\u00e0 social commerce \u0111ang thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, thanh to\u00e1n v\u00e0 nh\u1eadn h\u00e0ng, khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n.<\/p>\n<h3>Th\u1ed1ng k\u00ea c\u01a1 b\u1ea3n<\/h3>\n<h3>Quy \u0111\u1ecbnh<\/h3>\n<p>The regulatory environment is gradually liberalizing. Since 2009, 100% foreign ownership has been possible following WTO commitments.<\/p>\n<p>Tuy nhi\u00ean, trong khi vi\u1ec7c m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f4ng b\u1ecb h\u1ea1n ch\u1ebf, vi\u1ec7c m\u1edf r\u1ed9ng s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m b\u00e1n l\u1ebb ph\u1ea3i v\u01b0\u1ee3t qua B\u00e0i ki\u1ec3m tra Nhu c\u1ea7u Kinh t\u1ebf (ENT). Theo c\u00e1c quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh (\u0111\u1eb7c bi\u1ec7t l\u00e0 Ngh\u1ecb \u0111\u1ecbnh 09\/2018\/N\u0110-CP), nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i ph\u1ea3i tr\u1ea3i qua xem x\u00e9t ENT \u0111\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng ngo\u00e0i c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean, t\u1ea1o ra b\u1ea5t l\u1ee3i \u0111\u00e1ng k\u1ec3 so v\u1edbi doanh nghi\u1ec7p trong n\u01b0\u1edbc. C\u00f3 ngo\u1ea1i l\u1ec7 \u00e1p d\u1ee5ng cho c\u00e1c c\u1eeda h\u00e0ng d\u01b0\u1edbi 500 m2 n\u1eb1m trong trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, v\u1edbi \u0111i\u1ec1u ki\u1ec7n \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i ho\u1eb7c si\u00eau th\u1ecb mini.<\/p>\n<p>ENT d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u01b0\u1ee3c b\u00e3i b\u1ecf \u0111\u1ed1i v\u1edbi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 t\u1eeb 10 qu\u1ed1c gia th\u00e0nh vi\u00ean CPTPP, b\u1eaft \u0111\u1ea7u t\u1eeb th\u00e1ng 1 n\u0103m 2024. Tuy nhi\u00ean, do ch\u1eadm tr\u1ec5 trong vi\u1ec7c tri\u1ec3n khai ph\u00e1p l\u00fd, hi\u1ec7n t\u1ea1i ENT v\u1eabn c\u00f2n \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u. D\u00f9 v\u1eady, d\u1ef1 th\u1ea3o ngh\u1ecb \u0111\u1ecbnh c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng (MOIT) v\u00e0o th\u00e1ng 8 n\u0103m 2025, d\u1ef1 ki\u1ebfn c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 1 th\u00e1ng 1 n\u0103m 2026, \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd cu\u1ed1i c\u00f9ng b\u00e3i b\u1ecf ENT \u0111\u1ed1i v\u1edbi c\u00e1c qu\u1ed1c gia th\u00e0nh vi\u00ean CPTPP (bao g\u1ed3m c\u1ea3 Nh\u1eadt B\u1ea3n).<\/p>\n<h3>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>The retail market is supported by a growing middle class. It expanded at an average annual rate of approximately 10% from 2010 to 2024, with the value added by Wholesale and Retail Trade (including repair of motor vehicles and motorcycles) accounting for about 10% of GDP in 2024.<\/p>\n<p>According to B&amp;Company\u2019s database, total corporate sales in the retail industry grew at an annual rate of about 10% between 2017 and 2023, reaching 59 billion USD in 2023. However, a significant portion, such as individual shops, is not counted in corporate sales, and the total retail market size is estimated to be several times larger.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1774367301041-7563913f-a1c0\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1774367301041-7563913f-a1c0\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">M\u1ee5c l\u1ee5c<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb<\/p>\n<ol>\n<li>Th\u1ed1ng k\u00ea c\u01a1 b\u1ea3n<\/li>\n<li>Quy \u0111\u1ecbnh<\/li>\n<li>T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ol>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1774367304245-971d2eb9-1db2\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1774367304245-971d2eb9-1db2\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Ghi ch\u00fa<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>B\u00e1o c\u00e1o n\u00e0y v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u00f3 \u0111\u1ec1u thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a B&amp;Company. M\u1ecdi quy\u1ec1n \u0111\u01b0\u1ee3c b\u1ea3o l\u01b0u. Kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p sao ch\u00e9p ho\u1eb7c truy\u1ec1n t\u1ea3i b\u1ea5t k\u1ef3 ph\u1ea7n n\u00e0o c\u1ee7a b\u00e1o c\u00e1o n\u00e0y d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o ho\u1eb7c b\u1eb1ng b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p b\u1eb1ng v\u0103n b\u1ea3n tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p>N\u1ebfu qu\u00fd v\u1ecb c\u00f3 \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng b\u00e1o c\u00e1o n\u00e0y cho b\u1ea5t k\u1ef3 m\u1ee5c \u0111\u00edch n\u00e0o, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi C\u00f4ng ty B&amp;Company qua \u0111\u1ecba ch\u1ec9 email sau \u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng: info@b-company.jp<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_content_element wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin:<br\/>info@b-company.jp<br\/>+ (84)  24 3978 5165\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1edbi nh\u1edd v\u00e0o nhu c\u1ea7u ti\u00eau d\u00f9ng \u1ed5n \u0111\u1ecbnh, \u0111\u00f4 th\u1ecb h\u00f3a, v\u00e0 s\u1ed1 h\u00f3a nhanh ch\u00f3ng.<\/p>","protected":false},"author":12,"featured_media":25213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1282,1945],"tags":[],"class_list":["post-25061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications-en","category-retail-distribution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Short Report on Retail Market in Vietnam - B-Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/short-report-on-retail-market-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Short Report on Retail Market in Vietnam\" \/>\n<meta property=\"og:description\" content=\"The retail market has entered a new growth phase driven by stable consumer demand, urbanization, and rapid digitalization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/short-report-on-retail-market-in-vietnam\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-25T05:02:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/06\/Slide12-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B&amp; 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