{"id":24332,"date":"2026-04-20T17:28:18","date_gmt":"2026-04-20T10:28:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=24332"},"modified":"2026-04-20T17:28:18","modified_gmt":"2026-04-20T10:28:18","slug":"from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/from-views-to-orders-how-social-commerce-is-rewiring-vietnams-retail\/","title":{"rendered":"T\u1eeb l\u01b0\u1ee3t xem \u0111\u1ebfn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e3 h\u1ed9i \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n<p><em>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n<p>H\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i l\u1edbn khi t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i, gi\u1ea3i tr\u00ed v\u00e0 th\u01b0\u01a1ng m\u1ea1i ng\u00e0y c\u00e0ng h\u1ed9i t\u1ee5. Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u2013 mua s\u1eafm t\u00edch h\u1ee3p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u2013 \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t xu h\u01b0\u1edbng nh\u1ecf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a n\u1ec1n kinh t\u1ebf b\u00e1n l\u1ebb c\u1ea3 n\u01b0\u1edbc. \u0110\u1ebfn cu\u1ed1i n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t 5 t\u1ef7 USD, t\u0103ng 25,4% so v\u1edbi n\u0103m tr\u01b0\u1edbc, sau giai \u0111o\u1ea1n m\u1edf r\u1ed9ng nhanh ch\u00f3ng t\u1eeb n\u0103m 2021 \u0111\u1ebfn n\u0103m 2024 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 37,7%. Th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i l\u00ean kho\u1ea3ng 10,21 t\u1ef7 USD v\u00e0o n\u0103m 2030, ph\u1ea3n \u00e1nh s\u1ef1 h\u1ed9i nh\u1eadp l\u00e2u d\u00e0i c\u1ee7a n\u00f3 v\u00e0o th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<u>1<\/u>].<\/p>\n<p>S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng d\u1ef1a v\u00e0o t\u00ecm ki\u1ebfm theo \u00fd \u0111\u1ecbnh, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. Ng\u01b0\u1ee3c l\u1ea1i, th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi vi\u1ec7c kh\u00e1m ph\u00e1 d\u1ef1a tr\u00ean thu\u1eadt to\u00e1n trong c\u00e1c ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u gi\u1ea3i tr\u00ed tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Facebook v\u00e0 Zalo.<u>2<\/u>M\u00f4 h\u00ecnh \u201ct\u1eeb n\u1ed9i dung \u0111\u1ebfn gi\u1ecf h\u00e0ng\u201d n\u00e0y r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 quy tr\u00ecnh mua h\u00e0ng, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n t\u1eeb xem n\u1ed9i dung sang \u0111\u1eb7t h\u00e0ng ch\u1ec9 trong v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t.<u>3<\/u>Xu h\u01b0\u1edbng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi th\u1ebf h\u1ec7 Z v\u00e0 th\u1ebf h\u1ec7 Millennials, nh\u1eefng ng\u01b0\u1eddi \u01b0u ti\u00ean t\u00ednh x\u00e1c th\u1ef1c, s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a h\u1ecd.<u>7<\/u>].<\/p>\n<h3><strong>Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u2013 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng<\/strong><\/h3>\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng ri\u00eang l\u1ebb m\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a hi\u1ec7u \u1ee9ng \u201cnh\u1ea3y v\u1ecdt\u201d trong c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u00e1n l\u1ebb. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u01b0\u01a1ng T\u00e2y chuy\u1ec3n \u0111\u1ed5i d\u1ea7n t\u1eeb h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng sang b\u00e1n l\u1ebb quy m\u00f4 l\u1edbn c\u00f3 t\u1ed5 ch\u1ee9c r\u1ed3i \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Vi\u1ec7t Nam \u0111ang b\u1ecf qua m\u1ed9t s\u1ed1 giai \u0111o\u1ea1n n\u00e0y. S\u1ef1 ph\u1ed5 bi\u1ebfn nhanh ch\u00f3ng c\u1ee7a internet di \u0111\u1ed9ng v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a kh\u00f4ng c\u00f3 t\u1ed5 ch\u1ee9c sang m\u00f4i tr\u01b0\u1eddng mua s\u1eafm x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i, \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<u>2]<\/u>.<\/p>\n<p style=\"text-align: center;\"><strong>H\u00ecnh 1: \u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam (2023-2030)<\/strong><\/p>\n<p style=\"text-align: center;\">\u0110\u01a1n v\u1ecb: T\u1ef7 USD<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-24336\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam.png\" alt=\"Growth dynamics of the social commerce sector and e-commerce market in Vietnam\" width=\"583\" height=\"267\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam.png 1001w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam-300x138.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam-768x352.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Growth-dynamics-of-the-social-commerce-sector-and-e-commerce-market-in-Vietnam-18x8.png 18w\" sizes=\"(max-width: 583px) 100vw, 583px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&amp;Company<\/em><\/p>\n<p>Nh\u01b0 th\u1ec3 hi\u1ec7n trong H\u00ecnh 1, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t 28 t\u1ef7 USD v\u00e0o n\u0103m 2025. Trong \u0111\u00f3, th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i chi\u1ebfm 17,8% t\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng, t\u0103ng 25,4% so v\u1edbi n\u0103m 2023.<u>1<\/u>].<\/p>\n<p>S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi d\u00e2n s\u1ed1 tr\u1ebb v\u00e0 am hi\u1ec3u c\u00f4ng ngh\u1ec7 c\u1ee7a Vi\u1ec7t Nam. T\u00ednh \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2025, c\u1ea3 n\u01b0\u1edbc c\u00f3 76,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, chi\u1ebfm 75,2% t\u1ed5ng d\u00e2n s\u1ed1.<u>4<\/u>Vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh g\u1ea7n nh\u01b0 ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u1edbi 92% s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 mua h\u00e0ng.<u>3<\/u>Th\u1ebf h\u1ec7 Z, chi\u1ebfm kho\u1ea3ng 35% th\u1ecb tr\u01b0\u1eddng, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng. H\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi \u0111\u1ed9ng c\u01a1 h\u01b0\u1edfng th\u1ee5, trong \u0111\u00f3 ni\u1ec1m vui khi kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m c\u0169ng quan tr\u1ecdng nh\u01b0 gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n c\u1ee7a ch\u00fang. Nh\u00f3m n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c xu h\u01b0\u1edbng lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cao h\u01a1n 51% v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1a v\u00e0o \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00e1c micro-influencer tr\u01b0\u1edbc khi mua h\u00e0ng cao h\u01a1n 55%. Trong khi \u0111\u00f3, th\u1ebf h\u1ec7 Millennials v\u1eabn r\u1ea5t n\u0103ng \u0111\u1ed9ng v\u00e0 c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n cho m\u1ed7i \u0111\u01a1n h\u00e0ng, v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh kho\u1ea3ng 125 USD. Tuy nhi\u00ean, h\u1ecd coi tr\u1ecdng h\u01a1n c\u00e1c ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 r\u00f5 r\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n linh ho\u1ea1t khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<u>2<\/u>].<\/p>\n<p style=\"text-align: center;\"><strong>H\u00ecnh 2: <\/strong><strong>Th\u1ecb ph\u1ea7n c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed theo gi\u00e1 tr\u1ecb giao d\u1ecbch t\u1ea1i Vi\u1ec7t Nam (Qu\u00fd 3\/2025)<\/strong><\/p>\n<p style=\"text-align: center;\">\u0110\u01a1n v\u1ecb: %<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-24335\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025.png\" alt=\"Market share of e-commerce platforms by transaction value in Vietnam (Q3-2025)\" width=\"485\" height=\"275\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025.png 668w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025-300x170.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/04\/Market-share-of-e-commerce-platforms-by-transaction-value-in-Vietnam-Q3-2025-18x10.png 18w\" sizes=\"(max-width: 485px) 100vw, 485px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ngu\u1ed3n: B\u00e1o c\u00e1o Tri\u1ec3n v\u1ecdng C\u00f4ng ngh\u1ec7 v\u00e0 V\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 c\u1ee7a VinVentures<\/em><\/p>\n<p>V\u1ec1 c\u01a1 c\u1ea5u c\u1ea1nh tranh, theo <em>Tri\u1ec3n v\u1ecdng c\u00f4ng ngh\u1ec7 v\u00e0 v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m t\u1ea1i Vi\u1ec7t Nam \u0111\u1ebfn n\u0103m 2025<\/em> Theo VinVentures, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c h\u1ee3p nh\u1ea5t. Th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u00e2y ph\u00e2n m\u1ea3nh nay b\u1ecb chi ph\u1ed1i b\u1edfi th\u1ebf \u0111\u1ed9c quy\u1ec1n k\u00e9p gi\u1eefa Shopee v\u00e0 TikTok Shop, chi\u1ebfm t\u1ed5ng c\u1ed9ng 97% th\u1ecb ph\u1ea7n trong s\u1ed1 b\u1ed1n n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u.<u>2<\/u>\u0110\u00e1ng ch\u00fa \u00fd, TikTok Shop, \u0111\u01b0\u1ee3c Trung Qu\u1ed1c h\u1eadu thu\u1eabn, \u0111ang nhanh ch\u00f3ng thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi Shopee, c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<u>5<\/u>].<\/p>\n<h3><strong>B\u1ee9c tranh b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam: S\u1ef1 chuy\u1ec3n d\u1ecbch sang c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1.<\/strong><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, t\u1eeb c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng sang h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1, trong \u0111\u00f3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh.<\/p>\n<p style=\"text-align: center;\"><strong>B\u1ea3ng 1: S\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4 h\u00ecnh mua s\u1eafm<\/strong><\/p>\n<table class=\"aligncenter\" style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\"><strong>\u0110\u1eb7c tr\u01b0ng<\/strong><\/td>\n<td style=\"width: 30.125%;\" width=\"237\"><strong>M\u1eabu c\u0169 (<\/strong><strong>(\u00dd \u0111\u1ecbnh t\u00ecm ki\u1ebfm)<\/strong><\/td>\n<td style=\"width: 30.125%;\" width=\"237\"><strong>M\u1eabu m\u1edbi <\/strong><strong>(Mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed)<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">\u0110\u1ed9ng l\u1ef1c<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">Mua h\u00e0ng do nhu c\u1ea7u hi\u1ec7n c\u00f3 (Ch\u1ee7 \u0111\u1ed9ng)<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">Mua v\u00ec th\u1ea5y th\u00fa v\u1ecb\/vui (L\u00fd do th\u1ee5 \u0111\u1ed9ng\/c\u1ea3m t\u00ednh)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">Kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">D\u00e0i (So s\u00e1nh gi\u00e1 c\u1ea3, \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 t\u1eeb nhi\u1ec1u n\u01a1i)<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">R\u1ea5t ng\u1eafn g\u1ecdn (Ho\u00e0n t\u1ea5t giao d\u1ecbch ngay l\u1eadp t\u1ee9c trong bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">K\u00eanh ch\u00ednh<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">Google, Trang web, Thanh t\u00ecm ki\u1ebfm, N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">TikTok, Facebook Reels, YouTube Shorts<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 19.25%;\" width=\"150\">C\u00e1c y\u1ebfu t\u1ed1 tin c\u1eady<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh<\/td>\n<td style=\"width: 30.125%;\" width=\"237\">\u00dd ki\u1ebfn ch\u1ee7 ch\u1ed1t t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng (KOC), \u00dd ki\u1ebfn ch\u1ee7 ch\u1ed1t t\u1eeb ng\u01b0\u1eddi b\u00e1n (KOS), Kinh nghi\u1ec7m th\u1ef1c t\u1ebf (Thu th\u1eadp th\u00f4ng tin)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\"><em>T\u1ed5ng h\u1ee3p c\u1ee7a B&amp;Company<\/em><\/p>\n<p><strong>K\u1ef7 nguy\u00ean c\u1ee7a &quot;thu th\u1eadp th\u00f4ng tin&quot;<\/strong><\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi n\u1ed9i dung d\u00e0n d\u1ef1ng ho\u1eb7c qu\u1ea3ng c\u00e1o chung chung. N\u1ed9i dung th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n tuy\u00ean b\u1ed1 s\u1ea3n ph\u1ea9m t\u1ed1t; thay v\u00e0o \u0111\u00f3, n\u00f3 ph\u1ea3i cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft x\u00e1c th\u1ef1c\u2014v\u00ed d\u1ee5, chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong m\u1ed9t th\u1eddi gian, bao g\u1ed3m c\u1ea3 \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn. Do \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc EEAT (Tr\u1ea3i nghi\u1ec7m, Chuy\u00ean m\u00f4n, Uy t\u00edn, \u0110\u1ed9 tin c\u1eady) t\u1eeb SEO v\u00e0o n\u1ed9i dung video ng\u1eafn \u0111\u00e3 tr\u1edf n\u00ean thi\u1ebft y\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng.<u>8<\/u>].<\/p>\n<p><strong>S\u1ef1 ph\u00e2n c\u1ef1c c\u1ee7a ng\u01b0\u1eddi b\u00e1n<\/strong><\/p>\n<p>S\u1ef1 s\u1ee5t gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u00e1n (Shopee -32%, Lazada -24.7%) cho th\u1ea5y k\u1ef7 nguy\u00ean m\u00e0 b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ch\u1ec9 b\u1eb1ng c\u00e1ch \u0111\u0103ng s\u1ea3n ph\u1ea9m \u0111ang d\u1ea7n k\u1ebft th\u00fac.<u>10<\/u>Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng chuy\u00ean nghi\u1ec7p h\u00f3a, n\u01a1i ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi b\u00e1n c\u00f3 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh m\u1ea1nh m\u1ebd\u2014nh\u01b0 h\u1eadu c\u1ea7n hi\u1ec7u qu\u1ea3, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i \u0111\u00e1ng tin c\u1eady v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn\u2014m\u1edbi c\u00f3 th\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh. Ngo\u00e0i ra, quy \u0111\u1ecbnh thu\u1ebf m\u1edbi_ Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 117\/2025\/N\u0110\u2011CP, c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 1 th\u00e1ng 7 n\u0103m 2025, \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 b\u1ed9 l\u1ecdc cu\u1ed1i c\u00f9ng, lo\u1ea1i b\u1ecf nh\u1eefng ng\u01b0\u1eddi b\u00e1n kh\u00f4ng ch\u00ednh th\u1ee9c v\u00e0 thi\u1ebfu minh b\u1ea1ch, \u0111\u1ed3ng th\u1eddi chuy\u1ec3n th\u1ecb tr\u01b0\u1eddng sang c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u1ea5u tr\u00fac h\u01a1n v\u00e0 c\u00e1c h\u1ed9 gia \u0111\u00ecnh \u0111\u0103ng k\u00fd.<u>9<\/u>].<\/p>\n<p><strong>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) kh\u00f4ng c\u00f2n l\u00e0 t\u00f9y ch\u1ecdn n\u1eefa.<\/strong><\/p>\n<p>V\u1edbi kho\u1ea3ng 80% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 s\u1eed d\u1ee5ng AI, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng \u00e1p d\u1ee5ng n\u00f3 c\u00f3 nguy c\u01a1 t\u1ee5t h\u1eadu \u0111\u00e1ng k\u1ec3.<u>8<\/u>Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) hi\u1ec7n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a quy m\u00f4 l\u1edbn\u2014\u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ed9i dung tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm\u2014v\u00e0 b\u1eb1ng c\u00e1ch \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung. M\u1ed9t \u00fd t\u01b0\u1edfng ho\u1eb7c k\u1ecbch b\u1ea3n duy nh\u1ea5t c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh nhi\u1ec1u video ho\u1eb7c t\u00e0i s\u1ea3n h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n<h3><strong>K\u1ebft lu\u1eadn<\/strong><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, v\u1edbi d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ea1t 10,21 t\u1ef7 USD v\u00e0o n\u0103m 2030, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a gi\u1ea3i tr\u00ed, t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn. S\u1ef1 n\u0103ng \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi d\u00e2n s\u1ed1 tr\u1ebb am hi\u1ec3u c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Z v\u00e0 Millennials, nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u00edch tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ch\u00e2n th\u1ef1c. C\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee v\u00e0 TikTok Shop \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng, trong khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua chu k\u1ef3 mua h\u00e0ng ng\u1eafn h\u01a1n v\u00e0 m\u00f4 h\u00ecnh &quot;t\u1eeb n\u1ed9i dung \u0111\u1ebfn gi\u1ecf h\u00e0ng&quot;. S\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y mang l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3 cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u00f4i tr\u01b0\u1eddng b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eb1ng c\u00e1ch n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) cho ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a. V\u1edbi s\u1ef1 chuy\u1ec3n d\u1ecbch sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p h\u01a1n v\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p qu\u1ea3n l\u00fd nh\u01b0 Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 117\/2025\/N\u0110-CP, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd t\u00ecm th\u1ea5y c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong l\u0129nh v\u1ef1c \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd n\u00e0y.<\/p>\n<h3><strong>\u0110\u1ecdc th\u00eam<\/strong><\/h3>\n<blockquote class=\"wp-embedded-content\" data-secret=\"z1ZnQlEHwG\"><p><a href=\"https:\/\/b-company.jp\/vi\/unleashing-the-potential-social-commerces-growth-and-business-opportunities-in-vietnam\/\">S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 c\u01a1 h\u1ed9i kinh doanh t\u1ea1i Vi\u1ec7t Nam<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201cS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 c\u01a1 h\u1ed9i kinh doanh t\u1ea1i Vi\u1ec7t Nam\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/unleashing-the-potential-social-commerces-growth-and-business-opportunities-in-vietnam\/embed\/#?secret=B2yNQRJX0Q#?secret=z1ZnQlEHwG\" data-secret=\"z1ZnQlEHwG\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"gBbUhQTygl\"><p><a href=\"https:\/\/b-company.jp\/vi\/vietnams-new-e-commerce-law-122-2025-qh15-key-provisions-and-implications\/\">Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi c\u1ee7a Vi\u1ec7t Nam s\u1ed1 122\/2025\/QH15: C\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u00fd ngh\u0129a quan tr\u1ecdng<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201cLu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi c\u1ee7a Vi\u1ec7t Nam s\u1ed1 122\/2025\/QH15: C\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u00fd ngh\u0129a quan tr\u1ecdng\u201d \u2014 B-Company\" src=\"https:\/\/b-company.jp\/vietnams-new-e-commerce-law-122-2025-qh15-key-provisions-and-implications\/embed\/#?secret=WDoaX0RKPW#?secret=gBbUhQTygl\" data-secret=\"gBbUhQTygl\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><em>* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company, Inc.<\/em><\/strong><\/p>\n<p>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Tham kh\u1ea3o:<\/strong><\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/05\/15\/3082051\/28124\/en\/Vietnam-Social-Commerce-Intelligence-Report-2025-Market-to-Grow-by-25-4-to-Reach-5-Billion-this-Year-Future-Growth-Dynamics-to-2030.html\">1. https:\/\/www.globenewswire.com\/news-release\/2025\/05\/15\/3082051\/28124\/en\/Vietnam-Social-Commerce-Intelligence-Report-2025-Market-to-Grow-by-25-4-to-Reach-5-Billion-this-Year-Future-Growth-Dynamics-to-2030.html<\/a><\/p>\n<p><a href=\"https:\/\/www.flynde.com\/blog\/livestreaming-vietnam\">2. https:\/\/www.flynde.com\/blog\/livestreaming-vietnam<\/a><\/p>\n<p><a href=\"https:\/\/opollo.onpoint.vn\/blog\/social-commerce-on-the-rise-in-vietnam-2025-outlook\/\">3. https:\/\/opollo.onpoint.vn\/blog\/social-commerce-on-the-rise-in-vietnam-2025-outlook\/<\/a><\/p>\n<p><a href=\"https:\/\/datareportal.com\/reports\/digital-2025-vietnam\">4. https:\/\/datareportal.com\/reports\/digital-2025-vietnam<\/a><\/p>\n<p><a href=\"https:\/\/theinvestor.vn\/vietnam-e-commerce-rivalry-intensifies-as-tiktok-shop-surges-shopee-growth-slows-d18039.html\">5. https:\/\/theinvestor.vn\/vietnam-e-commerce-rivalry-intensifies-as-tiktok-shop-surges-shopee-growth-slows-d18039.html<\/a><\/p>\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce\">6. https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce<\/a><\/p>\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce-phan-2\">7. https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-thuong-mai-dien-tu-viet-nam-2025-2026-cuoc-cach-mang-content-to-commerce-phan-2<\/a><\/p>\n<p><a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-affiliate-marketing-2025-tai-dong-nam-a-va-du-bao-chien-luoc-2026\">8. https:\/\/www.brandsvietnam.com\/congdong\/topic\/bao-cao-affiliate-marketing-2025-tai-dong-nam-a-va-du-bao-chien-luoc-2026<\/a><\/p>\n<p><a href=\"https:\/\/vir.com.vn\/e-commerce-market-undergoes-transformation-amid-rising-competition-and-regulation-144149.html\">9. https:\/\/vir.com.vn\/e-commerce-market-undergoes-transformation-amid-rising-competition-and-regulation-144149.html<\/a><\/p>\n<p><a href=\"https:\/\/en.vcci.com.vn\/economic-news\/online-retail-sales-in-vietnam-jump-35-to-over-16-bln-in-2025-report-114817\">10. https:\/\/en.vcci.com.vn\/economic-news\/online-retail-sales-in-vietnam-jump-35-to-over-16-bln-in-2025-report-114817<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ebfn cu\u1ed1i n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e3 h\u1ed9i Vi\u1ec7t Nam \u0111\u1ea1t 5 t\u1ef7 USD, t\u0103ng tr\u01b0\u1edfng 25,41 ngh\u00ecn t\u1ef7 USD so v\u1edbi n\u0103m tr\u01b0\u1edbc, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 37,7%.<\/p>","protected":false},"author":12,"featured_media":24337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,1487,1490,75,1357],"tags":[1264,1130],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - 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