{"id":24025,"date":"2026-03-13T17:02:16","date_gmt":"2026-03-13T10:02:16","guid":{"rendered":"https:\/\/b-company.jp\/?p=24025"},"modified":"2026-03-13T17:02:16","modified_gmt":"2026-03-13T10:02:16","slug":"bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/","title":{"rendered":"C\u00f4ng ty B&amp;Company \u0111\u00e3 c\u00f3 cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi Nikkei Asia v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam trong d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n."},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n<p><em>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n<p>M\u1edbi \u0111\u00e2y, B&amp;Company \u0111\u00e3 \u0111\u01b0\u1ee3c Nikkei Asia gi\u1edbi thi\u1ec7u v\u1edbi nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam trong m\u00f9a T\u1ebft Nguy\u00ean \u0111\u00e1n. Trong b\u00e0i ph\u1ecfng v\u1ea5n, B&amp;Company \u0111\u00e3 nh\u1ea5n m\u1ea1nh s\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t trong ti\u00eau d\u00f9ng d\u1ecbp l\u1ec5 h\u1ed9i, v\u1edbi vi\u1ec7c c\u00e1c h\u1ed9 gia \u0111\u00ecnh tr\u1edf n\u00ean ch\u1ecdn l\u1ecdc h\u01a1n, th\u1ef1c t\u1ebf h\u01a1n v\u00e0 ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ee9c kh\u1ecfe h\u01a1n trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a m\u00ecnh.<\/p>\n<p>\u201cThay v\u00ec t\u00edch tr\u1eef s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1ed3 ng\u1ecdt,\u201d Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Nguy\u1ec5n Ho\u00e0ng Vi\u1ec7t c\u1ee7a B&amp;Company n\u00f3i v\u1edbi Nikkei, \u201cc\u00e1c h\u1ed9 gia \u0111\u00ecnh \u0111ang \u01b0u ti\u00ean nh\u1eefng l\u1ef1a ch\u1ecdn b\u1ed5 d\u01b0\u1ee1ng c\u00f3 th\u1ec3 chia s\u1ebb.\u201d K\u1eb9o g\u1eebng v\u00e0 c\u00e1c lo\u1ea1i b\u00e1nh k\u1eb9o kh\u00e1c t\u1eebng l\u00e0 nh\u1eefng m\u00f3n \u0103n kho\u00e1i kh\u1ea9u trong c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i, nh\u01b0ng ph\u1ea7n l\u1edbn truy\u1ec1n th\u1ed1ng n\u00e0y \u0111\u00e3 nh\u01b0\u1eddng ch\u1ed7 cho s\u1ef1 ch\u00fa tr\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng v\u00e0o s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u1ec1n cho m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng nh\u1ea5t \u0111\u1ecbnh, bao g\u1ed3m c\u1ea3 nh\u1eefng m\u00f3n qu\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i t\u1eeb c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m nh\u1eadp kh\u1ea9u cao c\u1ea5p nh\u01b0 th\u1ecbt b\u00f2 Wagyu t\u1eeb Nh\u1eadt B\u1ea3n v\u00e0 anh \u0111\u00e0o t\u1eeb \u00dac, B&amp;Company cho bi\u1ebft.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp t\u1ea1i \u0111\u00e2y. <span style=\"text-decoration: underline;\"><strong><a id=\"menur5er\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/asia.nikkei.com\/business\/retail\/vietnam-lunar-new-year-now-means-holidaymaking-or-frugality\" href=\"https:\/\/asia.nikkei.com\/business\/retail\/vietnam-lunar-new-year-now-means-holidaymaking-or-frugality\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link https:\/\/asia.nikkei.com\/business\/retail\/vietnam-lunar-new-year-now-means-holidaymaking-or-frugality\">https:\/\/asia.nikkei.com\/business\/retail\/vietnam-lunar-new-year-now-means-holidaymaking-or-frugality<\/a><\/strong><\/span><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company, Inc.<\/em><\/strong><\/p>\n<p>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>B&#038;Company was recently featured by Nikkei Asia for insights into how consumer behavior in Vietnam is evolving during Lunar New Year season.<\/p>","protected":false},"author":12,"featured_media":24028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,1487,1490,1357,85],"tags":[1923,1268],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B&amp;Company interviewed by Nikkei Asia on Lunar New Year consumer behavior in Vietnam - B-Company<\/title>\n<meta name=\"description\" content=\"B&amp;Company was recently featured by Nikkei Asia for insights into how consumer behavior in Vietnam is evolving during Lunar New Year season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B&amp;Company interviewed by Nikkei Asia on Lunar New Year consumer behavior in Vietnam - B-Company\" \/>\n<meta property=\"og:description\" content=\"B&amp;Company was recently featured by Nikkei Asia for insights into how consumer behavior in Vietnam is evolving during Lunar New Year season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T10:02:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/03\/Vietnam-Tet-Lunar-New-Year.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1214\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/03\/Vietnam-Tet-Lunar-New-Year.jpg\",\"width\":1920,\"height\":1214,\"caption\":\"Vietnam Tet-Lunar New Year\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/#webpage\",\"url\":\"https:\/\/b-company.jp\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/\",\"name\":\"B&Company interviewed by Nikkei Asia on Lunar New Year consumer behavior in Vietnam - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/#primaryimage\"},\"datePublished\":\"2026-03-13T10:02:16+00:00\",\"dateModified\":\"2026-03-13T10:02:16+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"B&Company was recently featured by Nikkei Asia for insights into how consumer behavior in Vietnam is evolving during Lunar New Year season.\",\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B&amp; Company\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d1ba67df903c626f39b0344b14b25e4?s=96&d=mm&r=g\",\"caption\":\"B&amp; Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/24025"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=24025"}],"version-history":[{"count":1,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/24025\/revisions"}],"predecessor-version":[{"id":24027,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/24025\/revisions\/24027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/24028"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=24025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=24025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=24025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}