{"id":24025,"date":"2026-03-13T17:02:16","date_gmt":"2026-03-13T10:02:16","guid":{"rendered":"https:\/\/b-company.jp\/?p=24025"},"modified":"2026-06-11T10:05:43","modified_gmt":"2026-06-11T03:05:43","slug":"bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/","title":{"rendered":"C\u00f4ng ty B&Company \u0111\u00e3 c\u00f3 cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi Nikkei Asia v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam trong d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n."},"content":{"rendered":"

\"B&Company-Vietnam<\/a><\/p>\n

<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

B&Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 vi\u1ec7c d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang cho t\u1eebng th\u00f4ng tin. C\u00e1c gi\u1ea3i th\u00edch v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e0 nghi\u00ean c\u1ee9u. <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

B&Company was recently featured by Nikkei Asia for its insights into how consumer behavior in Vietnam is evolving during the Lunar New Year season. In the interview, B&Company highlighted a clear shift in festive consumption, with households becoming more selective, practical, and health-conscious in their purchasing decisions.<\/p>\n

“Rather than stocking large quantities of sugary treats,” COO Nguyen Hoang Viet of B&Company told Nikkei, “households are prioritizing nutritious options that can be shared.” Candied ginger and other sweets used to be big holiday indulgences, but much of this tradition has given way to a growing emphasis on health and food safety. Some consumers are willing to shell out for certain items, including gifts that package imported delicacies like wagyu beef from Japan and cherries from Australia, B&Company said.<\/p>\n

To read the full article, you can access it here https:\/\/asia.nikkei.com\/business\/retail\/vietnam-lunar-new-year-now-means-holidaymaking-or-frugality<\/a><\/strong><\/span><\/p>\n

\u00a0<\/em><\/p>\n

* N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng tr\u00edch d\u1eabn ngu\u1ed3n c\u00f9ng v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft g\u1ed1c \u0111\u1ec3 t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

C\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u g\u1ed3m h\u01a1n 900.000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

G\u1ea7n \u0111\u00e2y, B&Company \u0111\u00e3 \u0111\u01b0\u1ee3c Nikkei Asia gi\u1edbi thi\u1ec7u v\u1edbi nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam trong m\u00f9a T\u1ebft Nguy\u00ean \u0111\u00e1n.<\/p>","protected":false},"author":12,"featured_media":24028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1485,1487,1490,1357,85],"tags":[1923,1268],"class_list":["post-24025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlight-content-en","category-highlight-content-jp","category-highlight-content-en-vi","category-news-press-release-en","category-vietnam-briefing","tag-interview","tag-tet-en"],"yoast_head":"\nB&Company interviewed by Nikkei Asia on Lunar New Year consumer behavior in Vietnam - B-Company<\/title>\n<meta name=\"description\" content=\"B&Company was recently featured by Nikkei Asia for insights into how consumer behavior in Vietnam is evolving during Lunar New Year season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B&Company interviewed by Nikkei Asia on Lunar New Year consumer behavior in Vietnam\" \/>\n<meta property=\"og:description\" content=\"B&Company was recently featured by Nikkei Asia for insights into how consumer behavior in Vietnam is evolving during Lunar New Year season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T10:02:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T03:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/03\/Vietnam-Tet-Lunar-New-Year.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1214\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"B& Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"B& Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/\",\"url\":\"https:\/\/b-company.jp\/bcompany-interviewed-by-nikkei-asia-on-lunar-new-year-consumer-behavior-in-vietnam\/\",\"name\":\"B&Company interviewed by Nikkei Asia on Lunar New Year consumer behavior in Vietnam - 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