{"id":23662,"date":"2026-01-31T15:52:16","date_gmt":"2026-01-31T08:52:16","guid":{"rendered":"https:\/\/b-company.jp\/?p=23662"},"modified":"2026-01-31T15:52:16","modified_gmt":"2026-01-31T08:52:16","slug":"increase-of-the-middle-class-in-rural-areas-of-vietnam-the-driver-for-modern-retail","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/increase-of-the-middle-class-in-rural-areas-of-vietnam-the-driver-for-modern-retail\/","title":{"rendered":"S\u1ef1 gia t\u0103ng t\u1ea7ng l\u1edbp trung l\u01b0u \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n Vi\u1ec7t Nam: \u0110\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y ng\u00e0nh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i."},"content":{"rendered":"

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<\/span>B&Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

Trong m\u1ee5c \u201cTin v\u1eafn Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 c\u00e1c phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/span><\/i>\u00a0<\/span><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang t\u1eebng th\u00f4ng tin. Di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.\u00a0<\/span><\/i><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/span>\u00a0<\/span><\/p>\n

T\u1ea7ng l\u1edbp trung l\u01b0u c\u1ee7a Vi\u1ec7t Nam \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u00e0 ng\u00e0y c\u00e0ng lan r\u1ed9ng ra ngo\u00e0i c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb l\u1edbn v\u00e0o khu v\u1ef1c n\u00f4ng th\u00f4n, t\u1ea1o ra nhu c\u1ea7u m\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i. Thu nh\u1eadp n\u00f4ng th\u00f4n t\u0103ng cao v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch ti\u00eau d\u00f9ng \u0111ang th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n d\u1ecbch t\u1eeb c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng sang th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i, ch\u1ee7 y\u1ebfu do c\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong n\u01b0\u1edbc c\u00f3 n\u0103ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng m\u1ea1nh m\u1ebd d\u1eabn \u0111\u1ea7u. Trong khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i v\u1eabn th\u1eadn tr\u1ecdng h\u01a1n trong vi\u1ec7c m\u1edf r\u1ed9ng, vi\u1ec7c th\u00edch \u1ee9ng m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c c\u00f3 th\u1ec3 gi\u00fap h\u1ecd tham gia hi\u1ec7u qu\u1ea3 v\u00e0o b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb n\u00f4ng th\u00f4n \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

T\u1ea7ng l\u1edbp trung l\u01b0u \u1edf Vi\u1ec7t Nam \u0111ang m\u1edf r\u1ed9ng.<\/strong><\/h3>\n

T\u1ea1i Vi\u1ec7t Nam, t\u1ea7ng l\u1edbp trung l\u01b0u bao g\u1ed3m c\u00e1c h\u1ed9 gia \u0111\u00ecnh v\u00e0 c\u00e1 nh\u00e2n c\u00f3 thu nh\u1eadp v\u00e0 \u1ed5n \u0111\u1ecbnh \u0111\u1ee7 \u0111\u1ec3 chi tr\u1ea3 cho c\u00e1c kho\u1ea3n ti\u00eau d\u00f9ng v\u01b0\u1ee3t qu\u00e1 nhu c\u1ea7u thi\u1ebft y\u1ebfu, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e1o d\u1ee5c, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, nh\u00e0 \u1edf ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chi ti\u00eau t\u00f9y \u00fd.[1]<\/a>\u0110\u1ec3 ph\u00e2n lo\u1ea1i, t\u1ea7ng l\u1edbp trung l\u01b0u l\u00e0 nh\u1eefng ng\u01b0\u1eddi chi ti\u00eau t\u1eeb 11 \u0111\u1ebfn 110 \u0111\u00f4 la M\u1ef9 m\u1ed7i ng\u00e0y, trong khi t\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng bao g\u1ed3m b\u1ea5t k\u1ef3 ai chi ti\u00eau tr\u00ean 11 \u0111\u00f4 la M\u1ef9 m\u1ed7i ng\u00e0y.[2]<\/a>Theo nghi\u00ean c\u1ee9u c\u1ee7a McKinsey, ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111ang t\u0103ng chi ti\u00eau h\u00e0ng ng\u00e0y v\u00e0 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi \u0111ang gia nh\u1eadp t\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng. D\u1ef1 ki\u1ebfn \u0111\u1ebfn n\u0103m 2030, s\u1ebd c\u00f3 741.000 ng\u01b0\u1eddi Vi\u1ec7t Nam gia nh\u1eadp t\u1ea7ng l\u1edbp ti\u00eau d\u00f9ng, t\u0103ng t\u1eeb 40,81.000 ng\u01b0\u1eddi v\u00e0o n\u0103m 2020.[3]<\/a>.<\/p>\n

Vietnam\u2019s population by daily spending (2000-2030)<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: tri\u1ec7u ng\u01b0\u1eddi
\n\"Vietnam\u2019s<\/p>\n

Ngu\u1ed3n: McKinsey<\/a><\/p>\n

S\u1ef1 m\u1edf r\u1ed9ng n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf b\u1ec1n v\u1eefng, h\u1ed9i nh\u1eadp v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. Thu nh\u1eadp t\u0103ng v\u00e0 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n \u0111\u01b0\u1ee3c n\u00e2ng cao g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng s\u1ee9c mua. T\u1ea7ng l\u1edbp trung l\u01b0u Vi\u1ec7t Nam th\u01b0\u1eddng \u01b0u ti\u00ean chi ti\u00eau cho gi\u00e1o d\u1ee5c, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, nh\u00e0 \u1edf v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m nh\u01b0 du l\u1ecbch v\u00e0 ngh\u1ec9 d\u01b0\u1ee1ng.[4]<\/a>T\u1ea7ng l\u1edbp trung l\u01b0u c\u1ee7a Vi\u1ec7t Nam \u0111ang gia t\u0103ng \u0111\u00e1ng k\u1ec3 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, \u0111\u00f4 th\u1ecb nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, n\u01a1i c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m, m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n.[5]<\/a>.<\/p>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u1ec7t \u1edf c\u00e1c khu v\u1ef1c n\u00f4ng th\u00f4n.<\/strong><\/h3>\n

T\u1ea7ng l\u1edbp trung l\u01b0u c\u1ee7a Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 \u0111ang t\u0103ng tr\u01b0\u1edfng v\u1ec1 quy m\u00f4 m\u00e0 c\u00f2n ph\u00e2n b\u1ed1 r\u1ed9ng kh\u1eafp v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd, v\u01b0\u1ee3t ra ngo\u00e0i c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb l\u1edbn nh\u1ea5t.<\/p>\n

Theo truy\u1ec1n th\u1ed1ng, n\u00f4ng th\u00f4n Vi\u1ec7t Nam g\u1eafn li\u1ec1n v\u1edbi sinh k\u1ebf t\u1ef1 cung t\u1ef1 c\u1ea5p v\u00e0 thu nh\u1eadp th\u1ea5p. Tuy nhi\u00ean, thu nh\u1eadp c\u1ee7a c\u00e1c h\u1ed9 gia \u0111\u00ecnh n\u00f4ng th\u00f4n \u0111\u00e3 li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, m\u1ed9t ph\u1ea7n nh\u1edd v\u00e0o s\u1ef1 gia t\u0103ng n\u0103ng su\u1ea5t n\u00f4ng nghi\u1ec7p, c\u00f4ng nghi\u1ec7p h\u00f3a n\u00f4ng th\u00f4n v\u00e0 thu nh\u1eadp t\u1eeb di c\u01b0. M\u1eb7c d\u00f9 v\u1eabn th\u1ea5p h\u01a1n m\u1ee9c thu nh\u1eadp c\u1ee7a th\u00e0nh th\u1ecb, nh\u01b0ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) \u0111\u1ea1t 7,11 t\u1ef7 nh\u00e2n d\u00e2n t\u1ec7\/3 t\u1ef7 ng\u01b0\u1eddi trong giai \u0111o\u1ea1n 2018-2024, cao h\u01a1n CAGR c\u1ee7a th\u00e0nh th\u1ecb (3,41 t\u1ef7 nh\u00e2n d\u00e2n t\u1ec7\/3 t\u1ef7 ng\u01b0\u1eddi).<\/p>\n

Vietnam\u2019s monthly average income per capita (2018-2024)<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: Tri\u1ec7u VND
\n\"Vietnam\u2019s<\/p>\n

Ngu\u1ed3n: V\u0103n ph\u00f2ng Th\u1ed1ng k\u00ea Qu\u1ed1c gia<\/a><\/p>\n

Theo d\u1ef1 b\u00e1o c\u1ee7a McKinsey, s\u1ed1 h\u1ed9 gia \u0111\u00ecnh c\u00f3 thu nh\u1eadp h\u00e0ng n\u0103m tr\u00ean 22.000 USD s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i v\u00e0o n\u0103m 2030 so v\u1edbi n\u0103m 2020. H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh l\u00e0 nh\u1eefng khu v\u1ef1c \u0111\u00f3ng g\u00f3p ch\u00ednh, tuy nhi\u00ean c\u00e1c v\u00f9ng ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u0169ng ch\u1ee9ng ki\u1ebfn t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng cao h\u01a1n v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) cao h\u01a1n (8,841 t\u1ef7 USD\/3 t\u1ef7 USD) trong giai \u0111o\u1ea1n n\u00e0y.<\/p>\n

Households with annual income greater than USD 22,000 (2020-2030)<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: %
\n\"Households<\/p>\n

*13 th\u00e0nh ph\u1ed1 ti\u1ebfp theo l\u00e0 H\u1ea3i Ph\u00f2ng, C\u1ea7n Th\u01a1, Bi\u00ean H\u00f2a, \u0110\u00e0 N\u1eb5ng, Hu\u1ebf, V\u0169ng T\u00e0u, Nha Trang, Bu\u00f4n Ma Thu\u1ed9t, Vinh, Quy Nhon, H\u1ea1 Long, R\u1ea1ch Gi\u00e1 v\u00e0 Long Xuy\u00ean <\/em><\/p>\n

Ngu\u1ed3n: McKinsey<\/a><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y hi\u1ec7n \u0111\u1ea1i h\u00f3a ng\u00e0nh b\u00e1n l\u1ebb.<\/strong><\/h3>\n

Khu v\u1ef1c n\u00f4ng th\u00f4n Vi\u1ec7t Nam l\u00e0 n\u01a1i sinh s\u1ed1ng c\u1ee7a 62,9 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, chi\u1ebfm 61,41 t\u1ef7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong t\u1ed5ng d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc.[6]<\/a>Tuy nhi\u00ean, trong nhi\u1ec1u th\u1eadp k\u1ef7, nh\u1eefng khu v\u1ef1c n\u00e0y v\u1eabn b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng nh\u01b0 ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a nh\u1ecf do gia \u0111\u00ecnh \u0111i\u1ec1u h\u00e0nh v\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn h\u1ea1n ch\u1ebf, gi\u00e1 c\u1ea3 kh\u00f4ng \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a v\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu kh\u00f4ng ch\u00ednh th\u1ee9c.<\/p>\n

S\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u n\u00f4ng th\u00f4n l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i. Khi thu nh\u1eadp \u1edf n\u00f4ng th\u00f4n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n t\u1eeb mua s\u1eafm ch\u1ec9 \u0111\u1ec3 sinh ho\u1ea1t t\u1ed1i thi\u1ec3u sang k\u1ef3 v\u1ecdng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh minh b\u1ea1ch, s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1ecbch v\u1ee5.[7]<\/a>Nh\u1eadn th\u1ea5y s\u1ef1 chuy\u1ec3n bi\u1ebfn n\u00e0y, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 x\u00e1c \u0111\u1ecbnh khu v\u1ef1c n\u00f4ng th\u00f4n l\u00e0 bi\u00ean gi\u1edbi t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u00e3 t\u00edch c\u1ef1c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1ee7a m\u00ecnh \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y.<\/p>\n

M\u1ed9t ch\u00fat \u0111i! c\u1eeda h\u00e0ng t\u1ea1i th\u1ecb tr\u1ea5n H\u00f2a Th\u00e0nh, t\u1ec9nh T\u00e2y Ninh<\/strong><\/p>\n

\"A<\/p>\n

Ngu\u1ed3n: Khu b\u00e1n l\u1ebb trung t\u00e2m<\/a><\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong n\u01b0\u1edbc r\u00f5 r\u00e0ng chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng v\u00e0 ph\u1ea1m vi ph\u1ee7 s\u00f3ng \u0111\u1ecba l\u00fd. C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng nh\u01b0 WinCommerce, B\u1ea1ch Hoa Xanh v\u00e0 H\u1ee3p t\u00e1c x\u00e3 S\u00e0i G\u00f2n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u00ec h\u1ecd s\u1edf h\u1eefu ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, chu\u1ed7i cung \u1ee9ng n\u1ed9i \u0111\u1ecba \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau d\u00f9ng t\u1ea7n su\u1ea5t cao, l\u1ee3i nhu\u1eadn th\u1ea5p. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ki\u1ec3m so\u00e1t r\u1ee7i ro, d\u1eabn \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng \u00edt h\u01a1n nh\u01b0ng quy m\u00f4 l\u1edbn h\u01a1n \u1edf c\u00e1c t\u1ec9nh thay v\u00ec th\u00e2m nh\u1eadp s\u00e2u v\u00e0o khu v\u1ef1c n\u00f4ng th\u00f4n.<\/p>\n

M\u1edf r\u1ed9ng sang khu v\u1ef1c n\u00f4ng th\u00f4n, c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng \u0111\u1ec3 th\u00edch \u1ee9ng t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng. Thay v\u00ec x\u00e2y d\u1ef1ng c\u00e1c si\u00eau th\u1ecb l\u1edbn, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng gi\u1edbi thi\u1ec7u c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u1ecf h\u01a1n. Nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh v\u00e0 nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen mua s\u1eafm \u1edf n\u00f4ng th\u00f4n, cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00e2n b\u1eb1ng gi\u1eefa hi\u1ec7u qu\u1ea3 chi ph\u00ed v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn trong khi v\u1eabn g\u1ea7n c\u00e1c khu d\u00e2n c\u01b0.[8]<\/a>Xu h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn \u1edf c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i.[9]<\/a>.<\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb n\u1ed5i b\u1eadt<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
T\u00ean<\/strong><\/td>\nM\u1edf r\u1ed9ng ra ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn<\/strong><\/td>\n<\/tr>\n
C\u00e1c nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam<\/strong><\/td>\n<\/tr>\n
Wincommerce<\/td>\n\u2022 V\u00e0o n\u0103m 2025, trung b\u00ecnh m\u1ed7i th\u00e1ng s\u1ebd c\u00f3 50 c\u1eeda h\u00e0ng Winmart+ Rural m\u1edf c\u1eeda.<\/p>\n

\u00b7 C\u00e1c c\u1eeda h\u00e0ng Winmart+ Rural l\u00e0 c\u00e1c si\u00eau th\u1ecb mini, t\u1eadp trung v\u00e0o vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh v\u00e0 nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u1ecb tr\u1ea5n nh\u1ecf.<\/td>\n<\/tr>\n

B\u1ea1ch Hoa Xanh<\/td>\n\u2022 Sau khi c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf t\u1ea1i mi\u1ec1n Nam Vi\u1ec7t Nam, B\u1ea1ch Hoa Xanh ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng chu\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ebfn c\u00e1c t\u1ec9nh n\u00f4ng th\u00f4n ph\u00eda B\u1eafc v\u00e0 mi\u1ec1n Trung.<\/p>\n

\u2022 Trong 8 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, B\u1ea1ch Hoa Xanh khai tr\u01b0\u01a1ng th\u00eam 463 c\u1eeda h\u00e0ng, trong \u0111\u00f3 h\u01a1n 501 c\u1eeda h\u00e0ng TP3T t\u1eadp trung t\u1ea1i khu v\u1ef1c Trung t\u00e2m.<\/td>\n<\/tr>\n

H\u1ee3p t\u00e1c x\u00e3 S\u00e0i G\u00f2n<\/td>\n\u2022 Saigon Co.op s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Co.op Smile, c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf n\u1eb1m trong khu d\u00e2n c\u01b0, ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng n\u00f4ng th\u00f4n v\u00e0 b\u00e1n n\u00f4ng th\u00f4n.<\/p>\n

\u2022 C\u00e1c c\u1eeda h\u00e0ng Co.op Smile m\u1edbi khai tr\u01b0\u01a1ng t\u1ea1i khu v\u1ef1c T\u00e2y Nguy\u00ean, mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m Vi\u1ec7t Nam ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng.<\/td>\n<\/tr>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i<\/strong><\/td>\n<\/tr>\n
Khu b\u00e1n l\u1ebb trung t\u00e2m<\/td>\n\u2022 T\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb Trung \u01b0\u01a1ng Vi\u1ec7t Nam \u0111\u00e3 tri\u1ec3n khai c\u00e1c c\u1eeda h\u00e0ng mini go! t\u1ea1i c\u00e1c khu v\u1ef1c b\u00e1n \u0111\u00f4 th\u1ecb v\u00e0 n\u00f4ng th\u00f4n (nh\u01b0 T\u00e2n Uy\u00ean, H\u00f2a Th\u00e0nh, Nh\u01a1n Tr\u1ea1ch).<\/p>\n

\u2022 C\u00e1c c\u1eeda h\u00e0ng cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 si\u00eau th\u1ecb, s\u00e2n ch\u01a1i v\u00e0 d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng.<\/td>\n<\/tr>\n

AEON<\/td>\n\u2022 AEON \u0111ang x\u00e2y d\u1ef1ng c\u00e1c si\u00eau th\u1ecb v\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i m\u1edbi t\u1ea1i c\u00e1c t\u1ec9nh nh\u01b0 T\u00e2y Ninh (AEON T\u00e2n An) v\u00e0 H\u01b0ng Y\u00ean (AEON V\u0103n Giang).<\/p>\n

\u2022 Si\u00eau th\u1ecb c\u1ee1 trung v\u00e0 c\u00e1c c\u1eeda h\u00e0ng c\u00f3 m\u00f4 h\u00ecnh linh ho\u1ea1t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u01b0 d\u00e2n v\u00f9ng ngo\u1ea1i \u00f4 v\u00e0 t\u1ec9nh l\u1ebb.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T\u1ed5ng h\u1ee3p c\u1ee7a B&Company<\/p>\n

Th\u00e1ch th\u1ee9c v\u00e0 h\u1ec7 qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i<\/strong><\/h3>\n

M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n Vi\u1ec7t Nam ng\u00e0y c\u00e0ng tr\u1edf n\u00ean h\u1ea5p d\u1eabn, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 c\u1ea5u tr\u00fac trong vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng t\u1ec9nh l\u1ebb. Nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y bao g\u1ed3m kh\u1ea3 n\u0103ng h\u1ea1n ch\u1ebf trong vi\u1ec7c tri\u1ec3n khai m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng d\u00e0y \u0111\u1eb7c trong \u0111i\u1ec1u ki\u1ec7n l\u1ee3i nhu\u1eadn th\u1ea5p, s\u1ef1 hi\u1ec3u bi\u1ebft y\u1ebfu h\u01a1n v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n, v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 tu\u00e2n th\u1ee7 cao h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc. Th\u00eam v\u00e0o \u0111\u00f3, s\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ea3 m\u1ea1nh m\u1ebd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n h\u1ea1n ch\u1ebf m\u00f4 h\u00ecnh t\u00ecm ngu\u1ed3n cung \u1ee9ng th\u01b0\u1eddng c\u00f3 chi ph\u00ed cao h\u01a1n c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i, trong khi vi\u1ec7c ch\u00ednh th\u1ee9c h\u00f3a quy \u0111\u1ecbnh v\u00e0 c\u00e1c ti\u00eau ch\u00ed ph\u00e1t tri\u1ec3n n\u00f4ng th\u00f4n \u0111ang thay \u0111\u1ed5i c\u00e0ng l\u00e0m t\u0103ng th\u00eam s\u1ef1 ph\u1ee9c t\u1ea1p trong ho\u1ea1t \u0111\u1ed9ng. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i c\u00f3 xu h\u01b0\u1edbng m\u1edf r\u1ed9ng m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng, \u01b0u ti\u00ean c\u00e1c trung t\u00e2m t\u1ec9nh l\u1ebb c\u00f3 ch\u1ecdn l\u1ecdc h\u01a1n l\u00e0 th\u00e2m nh\u1eadp s\u00e2u v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n.<\/p>\n

Do \u0111\u00f3, \u0111\u1ec3 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n v\u00e0 ngo\u1ea1i th\u00e0nh \u0111\u1ea7y ti\u1ec1m n\u0103ng t\u1ea1i Vi\u1ec7t Nam, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i n\u00ean t\u1eadp trung v\u00e0o \u0111\u1ecbnh v\u1ecb m\u1ee5c ti\u00eau, th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c:<\/p>\n

\u2013 \u00c1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng c\u00f3 ch\u1ecdn l\u1ecdc, theo c\u1ee5m: <\/strong>H\u00e3y t\u1eadp trung v\u00e0o c\u00e1c khu v\u1ef1c n\u00f4ng th\u00f4n c\u00f3 thu nh\u1eadp cao v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p hai \u0111\u00f3ng vai tr\u00f2 l\u00e0 trung t\u00e2m ti\u00eau d\u00f9ng cho c\u00e1c khu v\u1ef1c xung quanh, thay v\u00ec theo \u0111u\u1ed5i vi\u1ec7c ph\u1ee7 s\u00f3ng n\u00f4ng th\u00f4n tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

\u2013 T\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 li\u00ean minh \u0111\u1ecba ph\u01b0\u01a1ng:<\/strong> H\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 b\u00e1n bu\u00f4n trong n\u01b0\u1edbc ho\u1eb7c c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 gi\u1ea3m r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chi ph\u00ed v\u00e0 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u2013 T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u01b0\u1ee3t ra ngo\u00e0i c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u1ea3:<\/strong> H\u00e3y c\u1ea1nh tranh d\u1ef1a tr\u00ean an to\u00e0n th\u1ef1c ph\u1ea9m, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, nh\u00e3n hi\u1ec7u ri\u00eang, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng, thay v\u00ec c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1ec1 gi\u00e1 v\u1edbi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng trong n\u01b0\u1edbc.<\/p>\n

\u2013 T\u00edch h\u1ee3p c\u00e1c l\u1edbp k\u00eanh b\u00e1n h\u00e0ng \u0111a ph\u01b0\u01a1ng th\u1ee9c v\u00e0 d\u1ecbch v\u1ee5: <\/strong>S\u1eed d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1ecbch v\u1ee5 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eadn t\u1ea1i c\u1eeda h\u00e0ng, \u1ee9ng d\u1ee5ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung (v\u00ed d\u1ee5: thanh to\u00e1n h\u00f3a \u0111\u01a1n, d\u1ecbch v\u1ee5 c\u1ed9ng \u0111\u1ed3ng) \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ee9ng minh t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/p>\n

\u2013 \u0110\u1ea3m b\u1ea3o vi\u1ec7c m\u1edf r\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 khu\u00f4n kh\u1ed5 ph\u00e1t tri\u1ec3n n\u00f4ng th\u00f4n:<\/strong> \u0110\u1ecbnh h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau hi\u1ec7n \u0111\u1ea1i h\u00f3a n\u00f4ng th\u00f4n qu\u1ed1c gia v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n quy \u0111\u1ecbnh m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro tu\u00e2n th\u1ee7.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u n\u00f4ng th\u00f4n \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i di\u1ec7n m\u1ea1o ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam, d\u1ecbch chuy\u1ec3n \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ra kh\u1ecfi c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh hi\u1ec7n \u0111\u1ea1i h\u00f3a ti\u00eau d\u00f9ng. M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong n\u01b0\u1edbc hi\u1ec7n \u0111ang d\u1eabn \u0111\u1ea7u s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i n\u1ebfu th\u00edch \u1ee9ng v\u1edbi m\u00f4 h\u00ecnh, quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng c\u1ee7a m\u00ecnh v\u1eabn c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3 trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng b\u00e1n l\u1ebb n\u00e0y c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong> <\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> B\u00e1o L\u00e2m \u0110\u1ed3ng, t\u1ea7ng l\u1edbp trung l\u01b0u Vi\u1ec7t Nam (https:\/\/baolamdong.vn\/tang-lop-trung-luu-va-tuong-lai-thinh-vuong-cua-viet-nam-341758.html)<\/p>\n

[2]<\/a> World Data Lab, Trung Qu\u1ed1c so v\u1edbi \u1ea4n \u0110\u1ed9 \u2014 \u0110\u1ed9ng l\u1ef1c chi ti\u00eau ti\u00eau d\u00f9ng n\u1eb1m \u1edf \u0111\u00e2u? (https:\/\/blog.worlddatalab.com\/wdl\/china-vs.-india-where-is-the-momentum-in-consumer-spending)<\/p>\n

[3]<\/a> McKinsey, Nh\u1eefng g\u01b0\u01a1ng m\u1eb7t m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam (https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured insights\/future of asia\/insights\/the new faces of the vietnamese consumer\/the-new-faces-of-the-vietnamese-consumer-vt.pdf)<\/p>\n

[4]<\/a> Cimigo, T\u1ea7ng l\u1edbp kinh t\u1ebf Vi\u1ec7t Nam v\u00e0 s\u1ef1 gia t\u0103ng gi\u00e0u c\u00f3 (https:\/\/www.cimigo.com\/en\/trends\/vietnam-economic-class\/)<\/p>\n

[5]<\/a> Eastspring Investment, \u0110\u1ea7u t\u01b0 v\u00e0o s\u1ef1 b\u00f9ng n\u1ed5 t\u1ea7ng l\u1edbp trung l\u01b0u t\u1ea1i Vi\u1ec7t Nam (https:\/\/www.eastspring.com\/insights\/thought-leadership\/investing-in-vietnams-middle-income-boom)<\/p>\n

[6]<\/a> Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a C\u1ee5c Th\u1ed1ng k\u00ea Qu\u1ed1c gia v\u1ec1 t\u00ecnh h\u00ecnh d\u00e2n s\u1ed1, lao \u0111\u1ed9ng v\u00e0 vi\u1ec7c l\u00e0m qu\u00fd 4 n\u0103m 2025 (https:\/\/www.nso.gov.vn\/tin-tuc-thong-ke\/2026\/01\/thong-cao-bao-chi-ve-tinh-hinh-dan-so-lao-dong-viec-lam-quy-iv-va-nam-2025\/)<\/p>\n

[7]<\/a> Masan Group v\u00e0 WinCommerce khai tr\u01b0\u01a1ng g\u1ea7n 50 c\u1eeda h\u00e0ng WinMart+ Rural m\u1edbi m\u1ed7i th\u00e1ng (https:\/\/masangroup.com\/news\/market-news\/WinCommerce-opens-nearly-50-new-WinMart-Rural-stores-every-month.html)<\/p>\n

[8]<\/a> B\u00e1o The Leader \u0111\u01b0a tin: C\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb \u0111ang \u0111\u1ea9y m\u1ea1nh vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n. (https:\/\/theleader.vn\/doanh-nghiep-ban-le-tang-toc-khai-pha-thi-truong-nong-thon-d42083.html)<\/p>\n

[9]<\/a> Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a AEON: AEON \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9 m\u1edf r\u1ed9ng, \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng g\u1ea5p ba quy m\u00f4 v\u00e0o n\u0103m 2030 (https:\/\/corp.aeon.com.vn\/wp-content\/uploads\/2025\/08\/FINAL_AVN_TCBC_Retaining-Aug_AEON-tang-toc-mo-rong.pdf)<\/p>","protected":false},"excerpt":{"rendered":"

Thu nh\u1eadp n\u00f4ng th\u00f4n t\u0103ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam \u0111ang th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n d\u1ecbch t\u1eeb c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng sang h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/p>","protected":false},"author":12,"featured_media":23667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"\nIncrease of the middle class in rural areas of Vietnam: The driver for modern retail - B-Company<\/title>\n<meta name=\"description\" content=\"Rising rural incomes and changing consumption preferences in Vietnam are accelerating the shift from traditional wet markets to modern retail\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/increase-of-the-middle-class-in-rural-areas-of-vietnam-the-driver-for-modern-retail\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase of the middle class in rural areas of Vietnam: The driver for modern retail - 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