{"id":23626,"date":"2026-01-28T17:24:51","date_gmt":"2026-01-28T10:24:51","guid":{"rendered":"https:\/\/b-company.jp\/?p=23626"},"modified":"2026-01-28T17:24:51","modified_gmt":"2026-01-28T10:24:51","slug":"vietnam-healthy-drink-market-some-key-updates-in-2025","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnam-healthy-drink-market-some-key-updates-in-2025\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe t\u1ea1i Vi\u1ec7t Nam: M\u1ed9t s\u1ed1 c\u1eadp nh\u1eadt quan tr\u1ecdng trong n\u0103m 2025"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><em>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n<p><em>Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&amp;Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n<p><em>B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<p>Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n r\u00f5 r\u1ec7t trong n\u0103m 2025, khi c\u1ea3 c\u00e1c t\u00edn hi\u1ec7u ch\u00ednh s\u00e1ch v\u00e0 s\u1ef1 thay \u0111\u1ed5i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 \u00fd ngh\u0129a c\u1ee7a c\u1ee5m t\u1eeb \u201ct\u1ed1t cho s\u1ee9c kh\u1ecfe\u201d. C\u00e1c l\u1ef1a ch\u1ecdn \u00edt \u0111\u01b0\u1eddng v\u00e0 kh\u00f4ng \u0111\u01b0\u1eddng ng\u00e0y c\u00e0ng chuy\u1ec3n t\u1eeb t\u00ednh n\u0103ng \u201cn\u00ean c\u00f3\u201d th\u00e0nh ti\u00eau ch\u00ed mua h\u00e0ng r\u00f5 r\u00e0ng, trong khi c\u00e1c l\u1ee3i \u00edch ch\u1ee9c n\u0103ng nh\u01b0 b\u00f9 n\u01b0\u1edbc, \u0111i\u1ec7n gi\u1ea3i v\u00e0 l\u00ean men \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n trong nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m. \u0110\u00e1p l\u1ea1i, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn trong n\u01b0\u1edbc \u0111\u00e3 \u0111\u1ea9y nhanh vi\u1ec7c n\u00e2ng c\u1ea5p danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Th\u1ecb tr\u01b0\u1eddng \u0111ang cho th\u1ea5y nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 c\u1ea3 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<h3><strong>T\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam: S\u1ef1 suy gi\u1ea3m c\u1ee7a c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng kh\u00f4ng t\u1ed1t cho s\u1ee9c kh\u1ecfe.<\/strong><\/h3>\n<p>Theo EMR, th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR 4,71 ngh\u00ecn t\u1ef7 USD t\u1eeb n\u0103m 2026 \u0111\u1ebfn n\u0103m 2035, \u0111\u1ea1t g\u1ea7n 25,71 t\u1ef7 USD v\u00e0o n\u0103m 2035. Trong \u0111\u00f3, \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng CAGR cao h\u01a1n \u0111\u00e1ng k\u1ec3, \u0111\u1ea1t 5,31 ngh\u00ecn t\u1ef7 USD.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>Predicted beverage market in Vietnam by revenue, 2025-2029<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-23629\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Predicted-beverage-market-in-Vietnam-by-revenue-2025-2029.png\" alt=\"Predicted beverage market in Vietnam by revenue, 2025-2029\" width=\"792\" height=\"376\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Predicted-beverage-market-in-Vietnam-by-revenue-2025-2029.png 1235w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Predicted-beverage-market-in-Vietnam-by-revenue-2025-2029-300x142.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Predicted-beverage-market-in-Vietnam-by-revenue-2025-2029-1024x486.png 1024w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Predicted-beverage-market-in-Vietnam-by-revenue-2025-2029-768x364.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Predicted-beverage-market-in-Vietnam-by-revenue-2025-2029-18x9.png 18w\" sizes=\"(max-width: 792px) 100vw, 792px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.statista.com\/outlook\/emo\/beverages\/vietnam#revenue\">Th\u1ed1ng k\u00ea<\/a><\/p>\n<p>Trong giai \u0111o\u1ea1n d\u1ef1 b\u00e1o 2025\u20132029, c\u01a1 c\u1ea5u doanh thu th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng c\u1ee7a Vi\u1ec7t Nam cho th\u1ea5y s\u1ef1 suy gi\u1ea3m d\u1ea7n \u1edf m\u1ea3ng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n: d\u1ef1 ki\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a m\u1eb7t h\u00e0ng n\u00e0y s\u1ebd gi\u1ea3m t\u1eeb 121 t\u1ea5n\/kg n\u0103m 2025 xu\u1ed1ng c\u00f2n 91 t\u1ea5n\/kg v\u00e0o n\u0103m 2028\u20132029. Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd duy tr\u00ec \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c kho\u1ea3ng 62\u2013631 t\u1ea5n\/kg trong su\u1ed1t giai \u0111o\u1ea1n n\u00e0y.<\/p>\n<p>Vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c cho l\u00e0 k\u00e9m l\u00e0nh m\u1ea1nh \u0111ang gi\u1ea3m s\u00fat \u0111\u1ed3ng th\u1eddi do c\u00e1c bi\u1ec7n ph\u00e1p ch\u00ednh s\u00e1ch v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1ec1 m\u1eb7t ch\u00ednh s\u00e1ch, t\u1ea1i k\u1ef3 h\u1ecdp th\u1ee9 9 ng\u00e0y 14 th\u00e1ng 6 n\u0103m 2025, Qu\u1ed1c h\u1ed9i \u0111\u00e3 th\u00f4ng qua Lu\u1eadt Thu\u1ebf Ti\u00eau th\u1ee5 \u0110\u1eb7c bi\u1ec7t. Theo lu\u1eadt n\u00e0y, r\u01b0\u1ee3u m\u1ea1nh c\u00f3 n\u1ed3ng \u0111\u1ed9 c\u1ed3n t\u1eeb 20% ABV tr\u1edf l\u00ean v\u00e0 bia s\u1ebd b\u1ecb \u0111\u00e1nh thu\u1ebf \u1edf m\u1ee9c 65% t\u1eeb \u0111\u1ea7u n\u0103m 2026; M\u1ee9c thu\u1ebf sau \u0111\u00f3 s\u1ebd t\u0103ng 5 \u0111i\u1ec3m ph\u1ea7n tr\u0103m m\u1ed7i n\u0103m, \u0111\u1ea1t 90% v\u00e0o n\u0103m 2031. Trong ph\u00e2n kh\u00fac \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n, \u00e1p l\u1ef1c ch\u00ednh s\u00e1ch c\u0169ng \u0111ang gia t\u0103ng \u0111\u1ed1i v\u1edbi \u0111\u1ed3 u\u1ed1ng c\u00f3 \u0111\u01b0\u1eddng: c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 h\u00e0m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng v\u01b0\u1ee3t qu\u00e1 5g\/100ml (theo ti\u00eau chu\u1ea9n Vi\u1ec7t Nam) s\u1ebd ch\u1ecbu thu\u1ebf, \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng theo t\u1eebng giai \u0111o\u1ea1n \u1edf m\u1ee9c 8% t\u1eeb n\u0103m 2027 v\u00e0 10% t\u1eeb n\u0103m 2028. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 bi\u1ec7n ph\u00e1p n\u00e0y nh\u1eafm v\u00e0o \u0111\u1ed3 u\u1ed1ng c\u00f3 \u0111\u01b0\u1eddng v\u00e0 kh\u00f4ng bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y, n\u01b0\u1edbc d\u1eeba, \u0111\u1ed3 u\u1ed1ng t\u1eeb s\u1eefa\/s\u1eefa, n\u01b0\u1edbc kho\u00e1ng v\u00e0 th\u1ef1c ph\u1ea9m\/th\u1ef1c ph\u1ea9m b\u1ed5 sung dinh d\u01b0\u1ee1ng d\u1ea1ng l\u1ecfng.<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Insight Asia tr\u00ean h\u01a1n 500 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho th\u1ea5y h\u00e0m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng cao, c\u00e1c th\u00e0nh ph\u1ea7n nh\u00e2n t\u1ea1o trong \u0111\u1ed3 u\u1ed1ng v\u00e0 nh\u1eefng lo ng\u1ea1i v\u1ec1 s\u1ee9c kh\u1ecfe \u0111ang khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi gi\u1ea3m mua c\u00e1c lo\u1ea1i n\u01b0\u1edbc ng\u1ecdt th\u00f4ng th\u01b0\u1eddng. K\u1ebft qu\u1ea3 l\u00e0, c\u00f3 t\u1edbi 281% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn \u0111\u1ed3 u\u1ed1ng \u00edt \u0111\u01b0\u1eddng ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1eddng v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n n\u1ebfu h\u1ecd nh\u1eadn th\u1ea5y nh\u1eefng l\u1ee3i \u00edch r\u00f5 r\u00e0ng cho s\u1ee9c kh\u1ecfe.<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1eddng, \u0111\u1ed3 u\u1ed1ng ch\u1ee9c n\u0103ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe.<\/p>\n<h3><strong>C\u00e1c xu h\u01b0\u1edbng ch\u00ednh trong n\u0103m 2025 <\/strong><\/h3>\n<p>S\u1ef1 s\u1ee5t gi\u1ea3m ti\u00eau th\u1ee5 c\u00e1c lo\u1ea1i n\u01b0\u1edbc ng\u1ecdt kh\u00f4ng t\u1ed1t cho s\u1ee9c kh\u1ecfe \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam n\u0103m 2025, bao g\u1ed3m:<\/p>\n<p><strong>\u2013 S\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng v\u00e0 kh\u00f4ng \u0111\u01b0\u1eddng:<\/strong> N\u0103m 2025, nhu c\u1ea7u v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn \u00edt \u0111\u01b0\u1eddng\/kh\u00f4ng \u0111\u01b0\u1eddng \u0111\u00e3 chuy\u1ec3n t\u1eeb m\u1ed9t t\u00ednh n\u0103ng &quot;n\u00ean c\u00f3&quot; th\u00e0nh m\u1ed9t ti\u00eau ch\u00ed mua h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. Kh\u1ea3o s\u00e1t c\u1ee7a InsightAsia ch\u1ec9 ra r\u1eb1ng c\u00e1c l\u1ef1a ch\u1ecdn \u00edt \u0111\u01b0\u1eddng\/kh\u00f4ng \u0111\u01b0\u1eddng n\u1eb1m trong s\u1ed1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng (46%), trong khi h\u00e0m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng cao l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m l\u01b0\u1ee3ng ti\u00eau th\u1ee5 n\u01b0\u1edbc ng\u1ecdt (82%). Vi\u1ec7c Qu\u1ed1c h\u1ed9i ph\u00ea duy\u1ec7t thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi \u0111\u1ed3 u\u1ed1ng c\u00f3 \u0111\u01b0\u1eddng c\u0169ng g\u00e2y \u00e1p l\u1ef1c l\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u1ea3i ti\u1ebfn c\u00f4ng th\u1ee9c v\u00e0 m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng\/kh\u00f4ng \u0111\u01b0\u1eddng s\u1edbm h\u01a1n. \u0110\u00e1ng ch\u00fa \u00fd, InsightAsia b\u00e1o c\u00e1o s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a Tea+ trong ph\u00e2n kh\u00fac tr\u00e0 u\u1ed1ng li\u1ec1n, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh v\u1ecb cao c\u1ea5p h\u01a1n - cho th\u1ea5y r\u1eb1ng &quot;\u00edt \u0111\u01b0\u1eddng&quot; l\u00e0 m\u1ed9t \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng h\u1eefu h\u00ecnh ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb.<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a><\/p>\n<p><strong>\u2013 S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng ch\u1ee9c n\u0103ng:<\/strong> N\u0103m 2025, \u0111\u1ed3 u\u1ed1ng b\u00f9 n\u01b0\u1edbc \u0111i\u1ec7n gi\u1ea3i, \u0111\u1ed3 u\u1ed1ng t\u0103ng c\u01b0\u1eddng n\u0103ng l\u01b0\u1ee3ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung vitamin\/kho\u00e1ng ch\u1ea5t tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 l\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng h\u01a1n. L\u1ee3i \u00edch ch\u1ee9c n\u0103ng \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng ch\u00ednh (52%) v\u00e0 c\u0169ng n\u1eb1m trong s\u1ed1 nh\u1eefng xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn nh\u1ea5t (78%)<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>Song song v\u1edbi \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn s\u1ef1 ra m\u1eaft c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee9c n\u0103ng\/l\u00ean men m\u1edbi \u2013 v\u00ed d\u1ee5, Vinamilk \u0111\u00e3 gi\u1edbi thi\u1ec7u Kombucha HAY\u0110\u1ea4Y v\u00e0o ng\u00e0y 5 th\u00e1ng 8 n\u0103m 2025, g\u00f3p ph\u1ea7n v\u00e0o xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i h\u01a1n c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ed3 u\u1ed1ng \u201ct\u1ed1t cho s\u1ee9c kh\u1ecfe\u201d.<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>.<\/p>\n<p><strong>\u2013 C\u00e1c nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 h\u01b0\u01a1ng v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng:<\/strong> N\u0103m 2025, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng m\u00e0 c\u00f2n ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn t\u00ednh t\u1ef1 nhi\u00ean v\u00e0 h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a s\u1ea3n ph\u1ea9m. Th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng quan tr\u1ecdng (42%), v\u00e0 \u0111\u1ed1i v\u1edbi tr\u00e0 pha s\u1eb5n (RTD), ch\u00fang l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y th\u1ee9 c\u1ea5p quan tr\u1ecdng (68%). Ngo\u00e0i ra, 52% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn c\u00e1c lo\u1ea1i tr\u00e0 th\u1ea3o m\u1ed9c\/th\u1ef1c v\u1eadt, v\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn c\u00e1c h\u01b0\u01a1ng v\u1ecb tr\u00e1i c\u00e2y l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb Vi\u1ec7t Nam nh\u01b0... <strong>v\u1ea3i thi\u1ec1u<\/strong> v\u00e0 calamansi (qu\u1ea5t) \u2014 cho th\u1ea5y ti\u1ec1m n\u0103ng l\u1edbn cho c\u00e1c c\u00f4ng th\u1ee9c \u201ct\u1ef1 nhi\u00ean\u201d ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb ng\u01b0\u1eddi Vi\u1ec7t Nam.<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>V\u00ed d\u1ee5, TH \u0111\u00e3 c\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m TH true TEA Natural Guava Tea v\u00e0 Natural Kumquat Tea v\u00e0o n\u0103m 2025, nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c th\u00e0nh ph\u1ea7n ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean v\u00e0 h\u01b0\u01a1ng v\u1ecb tr\u00e1i c\u00e2y quen thu\u1ed9c.<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>.<\/p>\n<h3><strong>Some healthy drink products released in 2025<\/strong><\/h3>\n<p>N\u0103m 2025, Vi\u1ec7t Nam ch\u1ee9ng ki\u1ebfn l\u00e0n s\u00f3ng ra m\u1eaft c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng \u201ct\u1ed1t cho s\u1ee9c kh\u1ecfe\u201d m\u1edbi t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba h\u00e0ng \u0111\u1ea7u nh\u01b0 Vinamilk, TH true Milk, Betrimex v\u00e0 Revive \u2013 cho th\u1ea5y c\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111ang nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n c\u1ea3 n\u01b0\u1edbc.<\/p>\n<p style=\"text-align: center;\"><em> <img decoding=\"async\" class=\"alignnone size-full wp-image-23627\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-1.png\" alt=\"Some healthy drink products released in 2025\" width=\"983\" height=\"978\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-1.png 983w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-1-300x298.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-1-150x150.png 150w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-1-768x764.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-1-12x12.png 12w\" sizes=\"(max-width: 983px) 100vw, 983px\" data-no-auto-translation=\"\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-23628\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-2.png\" alt=\"Some healthy drink products released in 2025\" width=\"981\" height=\"655\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-2.png 981w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-2-300x200.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-2-768x513.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Some-healthy-drink-products-released-in-2025-2-18x12.png 18w\" sizes=\"(max-width: 981px) 100vw, 981px\" data-no-auto-translation=\"\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>T\u1ed5ng h\u1ee3p c\u1ee7a B&amp;Company<\/em><\/p>\n<p>N\u0103m 2025, c\u00e1c c\u00f4ng ty \u0111\u1ed3 u\u1ed1ng l\u1edbn t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u01b0\u1edbng danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh theo h\u01b0\u1edbng l\u1ef1a ch\u1ecdn l\u00e0nh m\u1ea1nh h\u01a1n m\u1ed9t c\u00e1ch thi\u1ebft th\u1ef1c, d\u1ec5 hi\u1ec3u, v\u1edbi nh\u1eefng l\u1ee3i \u00edch ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u h\u00e0ng ng\u00e0y. Trong l\u0129nh v\u1ef1c s\u1eefa, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c ki\u1ec3m so\u00e1t \u0111\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh v\u1ecb dinh d\u01b0\u1ee1ng r\u00f5 r\u00e0ng h\u01a1n th\u00f4ng qua c\u00e1c l\u1ef1a ch\u1ecdn \u00edt \u0111\u01b0\u1eddng ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1eddng, c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e0u protein v\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt. \u0110\u1ed3ng th\u1eddi, th\u1ecb tr\u01b0\u1eddng m\u1edf r\u1ed9ng ra ngo\u00e0i s\u1eefa sang c\u00e1c \u0111\u1ecbnh d\u1ea1ng h\u01b0\u1edbng \u0111\u1ebfn s\u1ee9c kh\u1ecfe kh\u00e1c nh\u01b0 kombucha v\u00e0 n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y, rau c\u1ee7. \u0110\u1ed3 u\u1ed1ng ch\u1ee9c n\u0103ng c\u0169ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o vi\u1ec7c b\u00f9 n\u01b0\u1edbc v\u00e0 b\u1ed5 sung ch\u1ea5t \u0111i\u1ec7n gi\u1ea3i, th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi h\u01b0\u01a1ng v\u1ecb tr\u00e1i c\u00e2y ho\u1eb7c kho\u00e1ng ch\u1ea5t b\u1ed5 sung \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng, b\u1eadn r\u1ed9n. Nh\u00ecn chung, \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ee9c kh\u1ecfe trong \u0111\u1ed3 u\u1ed1ng \u0111ang v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 gi\u1ea3m \u0111\u01b0\u1eddng v\u00e0 chuy\u1ec3n sang nh\u1eefng l\u1ee3i \u00edch c\u1ee5 th\u1ec3 h\u01a1n, t\u1ea1o ra kh\u00f4ng gian cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng cao h\u01a1n.<\/p>\n<h3><strong>\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i<\/strong><\/h3>\n<p>Ph\u00e2n kh\u00fac \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe t\u1ea1i Vi\u1ec7t Nam \u0111ang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u1ea3 quy \u0111\u1ecbnh v\u00e0 nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u00c1p l\u1ef1c ch\u00ednh s\u00e1ch m\u1ea1nh m\u1ebd h\u01a1n \u0111\u1ed1i v\u1edbi \u0111\u1ed3 u\u1ed1ng c\u00f3 h\u00e0m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng cao v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n \u0111ang khuy\u1ebfn kh\u00edch vi\u1ec7c c\u1ea3i ti\u1ebfn c\u00f4ng th\u1ee9c, \u0111\u1ed3ng th\u1eddi \u0111\u1ea9y nhanh ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn \u00edt \u0111\u01b0\u1eddng v\u00e0 kh\u00f4ng \u0111\u01b0\u1eddng. V\u1ec1 ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng, vi\u1ec7c ki\u1ec3m so\u00e1t \u0111\u01b0\u1eddng ng\u00e0y c\u00e0ng \u0111\u1ecbnh h\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u00f3 ngh\u0129a l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a ti\u00eau d\u00f9ng ch\u00ednh th\u1ed1ng ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ng\u00e1ch. Ngo\u00e0i ra, c\u00f2n c\u00f3 ti\u1ec1m n\u0103ng r\u00f5 r\u00e0ng cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m mang \u0111\u1eadm b\u1ea3n s\u1eafc \u0111\u1ecba ph\u01b0\u01a1ng, s\u1eed d\u1ee5ng h\u01b0\u01a1ng v\u1ecb v\u00e0 th\u1ef1c v\u1eadt quen thu\u1ed9c c\u1ee7a Vi\u1ec7t Nam nh\u01b0 qu\u1ea5t, v\u1ea3i, chanh d\u00e2y, s\u1ea3, g\u1eebng v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n th\u1ea3o m\u1ed9c \u0111\u1ec3 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh t\u1ef1 nhi\u00ean v\u00e0 n\u1ed5i b\u1eadt trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n<p>Tuy nhi\u00ean, c\u01a1 h\u1ed9i n\u00e0y c\u0169ng \u0111i k\u00e8m v\u1edbi nh\u1eefng r\u00e0o c\u1ea3n \u0111\u00e1ng k\u1ec3. C\u00e1c c\u00f4ng ty c\u1ea7n qu\u1ea3n l\u00fd vi\u1ec7c tu\u00e2n th\u1ee7 m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 c\u00e1ch \u0111o l\u01b0\u1eddng, c\u00f4ng b\u1ed1 v\u00e0 ghi ch\u00e9p h\u00e0m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng. T\u1eeb g\u00f3c \u0111\u1ed9 s\u1ea3n ph\u1ea9m, vi\u1ec7c gi\u1ea3m \u0111\u01b0\u1eddng th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u01b0\u01a1ng v\u1ecb, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m u\u1ed1ng d\u1ec5 ch\u1ecbu, v\u00ec v\u1eady vi\u1ec7c c\u1ea3i ti\u1ebfn c\u00f4ng th\u1ee9c th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nhi\u1ec1u v\u00f2ng th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c th\u00e0nh ph\u1ea7n thay th\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7 ch\u1ebf bi\u1ebfn. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng chi ph\u00ed, g\u00e2y \u00e1p l\u1ef1c l\u00ean gi\u00e1 c\u1ea3 v\u00e0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ecbnh v\u1ecb \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p ho\u1eb7c c\u1ea7n gi\u00e1o d\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Cu\u1ed1i c\u00f9ng, c\u1ea1nh tranh r\u1ea5t kh\u1ed1c li\u1ec7t, v\u00ec c\u00e1c c\u00f4ng ty l\u1edbn hi\u1ec7n c\u00f3 l\u1ee3i th\u1ebf m\u1ea1nh m\u1ebd trong nghi\u00ean c\u1ee9u, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e2n ph\u1ed1i, v\u00ec v\u1eady c\u00e1c doanh nghi\u1ec7p m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng c\u1ea7n c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i t\u1eadp trung v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c thi m\u1ea1nh m\u1ebd \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n<p>M\u1ed9t s\u1ed1 khuy\u1ebfn ngh\u1ecb d\u00e0nh cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i mu\u1ed1n th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe c\u1ee7a Vi\u1ec7t Nam bao g\u1ed3m nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y.<\/p>\n<p>&#8211; <em>\u0110\u1ea7u ti\u00ean,<\/em> \u0110\u1ecbnh h\u01b0\u1edbng c\u00e1c s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng v\u00e0 kh\u00f4ng \u0111\u01b0\u1eddng l\u00e0m tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng ch\u00ednh, \u0111\u1ed3ng th\u1eddi \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c th\u1eed nghi\u1ec7m c\u00f4ng th\u1ee9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u01b0\u01a1ng v\u1ecb ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam.<\/p>\n<p>&#8211; <em>Th\u1ee9 hai,<\/em> T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua h\u01b0\u01a1ng v\u1ecb v\u00e0 nguy\u00ean li\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 qu\u1ea5t, v\u1ea3i, chanh d\u00e2y, s\u1ea3, g\u1eebng v\u00e0 c\u00e1c lo\u1ea1i th\u1ea3o m\u1ed9c, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi th\u00f4ng \u0111i\u1ec7p l\u1ee3i \u00edch \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u.<\/p>\n<p>&#8211; <em>Th\u1ee9 ba,<\/em> X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng tu\u00e2n th\u1ee7 v\u00e0 minh b\u1ea1ch ngay t\u1eeb \u0111\u1ea7u, t\u1eeb vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 c\u00f4ng b\u1ed1 l\u01b0\u1ee3ng \u0111\u01b0\u1eddng \u0111\u1ebfn vi\u1ec7c ghi nh\u00e3n th\u00e0nh ph\u1ea7n v\u00e0 th\u00f4ng tin dinh d\u01b0\u1ee1ng, nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>&#8211; <em>Th\u1ee9 t\u01b0,<\/em> Ti\u1ebfn h\u00e0nh tri\u1ec3n khai th\u1eed nghi\u1ec7m v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4, \u01b0u ti\u00ean k\u00eanh th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 x\u00e1c nh\u1eadn nhu c\u1ea7u s\u1edbm, \u0111\u1ed3ng th\u1eddi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ecba ph\u01b0\u01a1ng m\u1ea1nh m\u1ebd \u0111\u1ec3 \u0111\u1ea9y nhanh ph\u1ea1m vi ph\u1ee7 s\u00f3ng to\u00e0n qu\u1ed1c.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company, Inc.<\/em><\/strong><\/p>\n<p>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.expertmarketresearch.com\/reports\/vietnam-beverage-market\">https:\/\/www.expertmarketresearch.com\/reports\/vietnam-beverage-market<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/nld.com.vn\/tang-thue-tieu-thu-dac-biet-voi-ruou-bia-len-70-tu-nam-2027-196250614085345948.htm\">https:\/\/nld.com.vn\/tang-thue-tieu-thu-dac-biet-voi-ruou-bia-len-70-tu-nam-2027-196250614085345948.htm<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> https:\/\/insightasia.com\/wp-content\/uploads\/2025\/06\/2504-Beverage-Market-0425.pdf<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> https:\/\/insightasia.com\/wp-content\/uploads\/2025\/06\/2504-Beverage-Market-0425.pdf<\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> https:\/\/insightasia.com\/wp-content\/uploads\/2025\/06\/2504-Beverage-Market-0425.pdf<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> <a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/brand-updates-w32-2025-vinamilk-kombucha-giao-hang-nang\">https:\/\/www.brandsvietnam.com\/congdong\/topic\/brand-updates-w32-2025-vinamilk-kombucha-giao-hang-nang<\/a><\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> https:\/\/insightasia.com\/wp-content\/uploads\/2025\/06\/2504-Beverage-Market-0425.pdf<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> <a href=\"https:\/\/tuoitre.vn\/tap-doan-th-ra-mat-tra-oi-va-tra-tac-tu-nhien-th-true-tea-moi-20250617172956707.htm\">https:\/\/tuoitre.vn\/tap-doan-th-ra-mat-tra-oi-va-tra-tac-tu-nhien-th-true-tea-moi-20250617172956707.htm<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u1ec7t trong n\u0103m 2025 nh\u1edd c\u1ea3 nh\u1eefng t\u00edn hi\u1ec7u ch\u00ednh s\u00e1ch v\u00e0 s\u1ef1 thay \u0111\u1ed5i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>","protected":false},"author":12,"featured_media":23630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vietnam healthy drink market: Some key updates in 2025 - B-Company<\/title>\n<meta name=\"description\" content=\"The healthy drink market in Vietnam gained visible momentum in 2025 owing to both policy signals and shifting consumer preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnam-healthy-drink-market-some-key-updates-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam healthy drink market: Some key updates in 2025 - B-Company\" \/>\n<meta property=\"og:description\" content=\"The healthy drink market in Vietnam gained visible momentum in 2025 owing to both policy signals and shifting consumer preferences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/vietnam-healthy-drink-market-some-key-updates-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T10:24:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-healthy-drink-market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; 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