{"id":23583,"date":"2026-01-23T17:40:18","date_gmt":"2026-01-23T10:40:18","guid":{"rendered":"https:\/\/b-company.jp\/?p=23583"},"modified":"2026-01-23T17:43:11","modified_gmt":"2026-01-23T10:43:11","slug":"tet-2026-consumer-trends-shaping-the-festive-economy","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/tet-2026-consumer-trends-shaping-the-festive-economy\/","title":{"rendered":"T\u1ebft 2026: Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111\u1ecbnh h\u00ecnh n\u1ec1n kinh t\u1ebf m\u00f9a l\u1ec5 h\u1ed9i"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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Th\u1ecb tr\u01b0\u1eddng T\u1ebft Nguy\u00ean \u0111\u00e1n 2026 c\u1ee7a Vi\u1ec7t Nam ph\u1ea3n \u00e1nh s\u1ef1 chuy\u1ec3n d\u1ecbch sang ti\u00eau d\u00f9ng ch\u00fa tr\u1ecdng gi\u00e1 tr\u1ecb h\u01a1n, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean t\u00ednh thi\u1ebft th\u1ef1c h\u01a1n s\u1ef1 xa hoa trong khi v\u1eabn gi\u1eef g\u00ecn c\u00e1c phong t\u1ee5c t\u1eb7ng qu\u00e0 truy\u1ec1n th\u1ed1ng. M\u1eb7c d\u00f9 T\u1ebft v\u1eabn l\u00e0 th\u1eddi \u0111i\u1ec3m th\u01b0\u01a1ng m\u1ea1i quan tr\u1ecdng nh\u1ea5t trong n\u0103m, ng\u01b0\u1eddi mua s\u1eafm ng\u00e0y c\u00e0ng k\u00e9n ch\u1ecdn h\u01a1n, c\u00e2n b\u1eb1ng gi\u1eefa chi ti\u00eau v\u1edbi m\u1ed1i quan t\u00e2m v\u1ec1 kh\u1ea3 n\u0103ng chi tr\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb. B\u00e0i vi\u1ebft n\u00e0y kh\u00e1m ph\u00e1 nh\u1eefng thay \u0111\u1ed5i trong m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng, k\u00eanh mua s\u1eafm \u01b0a th\u00edch v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng ch\u00ednh \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f9a l\u1ec5 h\u1ed9i quan tr\u1ecdng nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

B\u1ed1i c\u1ea3nh T\u1ebft Nguy\u00ean \u0110\u00e1n v\u00e0 Chi ti\u00eau c\u1ee7a Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h3>\n

T\u1ebft l\u00e0 m\u00f9a th\u01b0\u01a1ng m\u1ea1i quan tr\u1ecdng nh\u1ea5t trong n\u1ec1n kinh t\u1ebf ti\u00eau d\u00f9ng c\u1ee7a Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), khi nhu c\u1ea7u v\u00e0 c\u01b0\u1eddng \u0111\u1ed9 khuy\u1ebfn m\u00e3i \u0111\u1ea1t \u0111\u1ec9nh \u0111i\u1ec3m. M\u1eb7c d\u00f9 ch\u1ec9 k\u00e9o d\u00e0i kho\u1ea3ng t\u00e1m tu\u1ea7n (bao g\u1ed3m c\u1ea3 tr\u01b0\u1edbc v\u00e0 sau T\u1ebft), nh\u01b0ng T\u1ebft th\u01b0\u1eddng chi\u1ebfm kho\u1ea3ng 18-20% gi\u00e1 tr\u1ecb doanh thu FMCG h\u00e0ng n\u0103m. N\u0103m 2025, th\u1ecb tr\u01b0\u1eddng T\u1ebft ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb FMCG 5% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i v\u00e0 t\u0103ng tr\u01b0\u1edfng 16% so v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc T\u1ebft, kh\u1eb3ng \u0111\u1ecbnh t\u1ea7m quan tr\u1ecdng th\u01b0\u01a1ng m\u1ea1i c\u1ee7a T\u1ebft[1]<\/a>.<\/p>\n

\u0110\u1ed1i v\u1edbi T\u1ebft 2026, nhu c\u1ea7u d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng h\u01a1n 72% so v\u1edbi m\u1ee9c trung b\u00ecnh h\u00e0ng n\u0103m, th\u00fac \u0111\u1ea9y vi\u1ec7c chu\u1ea9n b\u1ecb ngu\u1ed3n cung s\u1edbm v\u00e0 quy m\u00f4 l\u1edbn[2]<\/a>. Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh b\u00e1o c\u00e1o h\u00e0ng h\u00f3a chu\u1ea9n b\u1ecb cho m\u00f9a l\u1ec5 h\u1ed9i tr\u1ecb gi\u00e1 h\u01a1n 26 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, trong \u0111\u00f3 h\u01a1n 9 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng thu\u1ed9c ch\u01b0\u01a1ng tr\u00ecnh b\u00ecnh \u1ed5n gi\u00e1, m\u1ee9c t\u1ed3n kho cao nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay. H\u00e0ng h\u00f3a b\u00ecnh \u1ed5n gi\u00e1 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u00e1p \u1ee9ng 23-42% nhu c\u1ea7u T\u1ebft, h\u1ed7 tr\u1ee3 ki\u1ec3m so\u00e1t gi\u00e1 c\u1ea3 trong n\u01b0\u1edbc. H\u00e0 N\u1ed9i c\u0169ng \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m; C\u00e1c c\u00f4ng ty tham gia \u0111\u00e3 t\u0103ng l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho t\u1eeb 5-30% so v\u1edbi T\u1ebft 2025, v\u1edbi h\u00e0ng h\u00f3a Vi\u1ec7t Nam chi\u1ebfm h\u01a1n 80% ngu\u1ed3n cung[3]<\/a>. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn hi\u1ec7n \u0111\u1ea1i (v\u00ed d\u1ee5: WinMart, MM Mega Market, Aeon Mall) \u0111\u00e3 t\u0103ng l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho t\u1eeb t\u1eeb 10-30%, \u0111a d\u1ea1ng h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 k\u00e9o d\u00e0i th\u1eddi gian khuy\u1ebfn m\u00e3i[4]<\/a>.<\/p>\n

V\u1ec1 ph\u00eda c\u1ea7u, chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn th\u1eadn tr\u1ecdng. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2025 v\u1edbi 1.200 ng\u01b0\u1eddi tham gia cho th\u1ea5y 42% t\u1ef1 m\u00f4 t\u1ea3 m\u00ecnh l\u00e0 ng\u01b0\u1eddi mua s\u1eafm \"th\u1eadn tr\u1ecdng\", t\u0103ng 6 \u0111i\u1ec3m ph\u1ea7n tr\u0103m so v\u1edbi n\u0103m 2024, do lo ng\u1ea1i v\u1ec1 l\u1ea1m ph\u00e1t v\u00e0 chi ph\u00ed sinh ho\u1ea1t gia \u0111\u00ecnh t\u0103ng cao[5]<\/a>. B&Company c\u0169ng l\u01b0u \u00fd r\u1eb1ng, m\u1eb7c d\u00f9 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho T\u1ebft 2026 \u0111ang t\u0103ng nhanh v\u00e0 cao h\u01a1n so v\u1edbi n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u1eabn \u1ed5n \u0111\u1ecbnh v\u00e0 ch\u01b0a b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh; nhu c\u1ea7u sau T\u1ebft v\u1eabn \u1ed5n \u0111\u1ecbnh m\u00e0 ch\u01b0a c\u00f3 s\u1ef1 t\u0103ng \u0111\u1ed9t bi\u1ebfn r\u00f5 r\u1ec7t n\u00e0o cho \u0111\u1ebfn nay.<\/p>\n

H\u00e0nh vi ti\u00eau d\u00f9ng trong d\u1ecbp T\u1ebft n\u0103m 2026<\/strong><\/h3>\n

H\u00e0nh vi v\u1ec1 th\u1eddi gian v\u00e0 k\u1ebf ho\u1ea1ch<\/strong><\/h4>\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi 481 ng\u01b0\u1eddi tham gia v\u00e0o n\u0103m 2025 cho th\u1ea5y, trong \u0111\u00f3 68% ng\u01b0\u1eddi mua s\u1eafm T\u1ebft b\u1eaft \u0111\u1ea7u mua s\u1eafm tr\u01b0\u1edbc h\u01a1n 20 ng\u00e0y v\u00e0 36% ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch mua s\u1eafm tr\u01b0\u1edbc h\u01a1n 40 ng\u00e0y[6]<\/a>, cho th\u1ea5y s\u1ef1 s\u1ee5t gi\u1ea3m so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc, khi nhi\u1ec1u ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u mua s\u1eafm s\u1edbm h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 ch\u1ec9 ra r\u1eb1ng vi\u1ec7c t\u00edch tr\u1eef h\u00e0ng h\u00f3a t\u1eeb xa \u0111ang d\u1ea7n nh\u01b0\u1eddng ch\u1ed7 cho vi\u1ec7c mua s\u1eafm t\u1eadp trung h\u01a1n, s\u00e1t v\u1edbi th\u1eddi \u0111i\u1ec3m s\u1eed d\u1ee5ng. T\u1eeb g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ef1 thay \u0111\u1ed5i n\u00e0y ph\u1ea3n \u00e1nh c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf h\u01a1n \u0111\u1ed1i v\u1edbi T\u1ebft Nguy\u00ean \u0111\u00e1n, khi c\u00e1c h\u1ed9 gia \u0111\u00ecnh ng\u00e0y c\u00e0ng \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u th\u1ef1c t\u1ebf, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch c\u1ea9n th\u1eadn v\u00e0 ch\u1ec9 chi ti\u00eau khi m\u1ee5c \u0111\u00edch mua s\u1eafm \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng.<\/p>\n

Quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/strong><\/h4>\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi 1,000 ng\u01b0\u1eddi tham gia cho th\u1ea5y vi\u1ec7c t\u1eb7ng qu\u00e0 T\u1ebft th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn cha m\u1eb9 (71% ng\u01b0\u1eddi) v\u00e0 cha m\u1eb9 v\u1ee3\/ch\u1ed3ng (59% ng\u01b0\u1eddi). M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1c c\u1ee7a Kantar ti\u1ebft l\u1ed9 r\u1eb1ng 52% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm nhi\u1ec1u h\u01a1n cho gia \u0111\u00ecnh, nh\u01b0ng vi\u1ec7c \u01b0u ti\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf h\u01a1n h\u00ecnh th\u1ee9c l\u00e0 s\u1ef1 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t trong m\u00f9a T\u1ebft n\u0103m nay[7]<\/a>. S\u1ef1 chuy\u1ec3n bi\u1ebfn n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua h\u00e0nh vi mua s\u1eafm \u01b0u ti\u00ean t\u00ednh h\u1eefu d\u1ee5ng h\u01a1n l\u00e0 ph\u00f4 tr\u01b0\u01a1ng x\u00e3 h\u1ed9i, v\u1edbi vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft thay v\u00ec t\u1eb7ng qu\u00e0 x\u00e3 giao b\u1eaft bu\u1ed9c. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam n\u0103m 2026 th\u1ec3 hi\u1ec7n h\u00e0nh vi mua s\u1eafm tinh t\u1ebf, \u0111\u1eb7c tr\u01b0ng b\u1edfi k\u1ebf ho\u1ea1ch c\u00f3 ch\u1ee7 \u0111\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n chi ti\u00eau b\u1ed9c ph\u00e1t m\u00e0 t\u00ednh to\u00e1n, so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd, t\u1eadp trung v\u00e0o t\u00ednh thi\u1ebft th\u1ef1c v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i, \u0111\u1ed3ng th\u1eddi v\u1eabn gi\u1eef g\u00ecn c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a T\u1ebft truy\u1ec1n th\u1ed1ng.<\/p>\n

Nh\u1eefng nh\u00f3m nh\u1eadn qu\u00e0 T\u1ebft ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/strong><\/p>\n

100% = 1.000 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi
\n\"Nh\u1eefng<\/p>\n

Ngu\u1ed3n: Cimigo<\/a><\/p>\n

S\u1ef1 ph\u00e2n b\u1ed1 c\u00e1c k\u00eanh mua s\u1eafm<\/strong><\/h3>\n

B\u1ee9c tranh b\u00e1n l\u1ebb Vi\u1ec7t Nam th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t \u0111\u1eb7c \u0111i\u1ec3m \u0111a k\u00eanh trong d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n 2025. Th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a 84% ng\u01b0\u1eddi mua s\u1eafm T\u1ebft, trong khi th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i chi\u1ebfm 14% t\u1ed5ng gi\u00e1 tr\u1ecb, ph\u1ea3n \u00e1nh th\u00f3i quen mua s\u1eafm \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 \u0103n s\u00e2u. Nh\u00ecn v\u1ec1 n\u0103m 2026, m\u1eb7c d\u00f9 th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng d\u1ef1 ki\u1ebfn v\u1eabn l\u00e0 k\u00eanh ch\u00ednh, B&Company d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f3 s\u1ef1 d\u1ecbch chuy\u1ec3n d\u1ea7n khi th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a mua s\u1eafm T\u1ebft, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi gi\u1ea3i tr\u00ed, c\u1ea3m x\u00fac v\u00e0 s\u1ef1 tin t\u01b0\u1edfng h\u01a1n l\u00e0 t\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ed9ng. V\u1edbi 74% d\u00f9ng TikTok Shop kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua m\u1ee5c \u201cD\u00e0nh cho b\u1ea1n\u201d, c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp, video ng\u1eafn v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ch\u1edbp nho\u00e1ng \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng T\u1ebft k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi[8]<\/a>.<\/p>\n

S\u1ef1 ph\u00e2n b\u1ed1 c\u1ee7a k\u00eanh mua s\u1eafm trong T\u1ebft Nguy\u00ean \u0111\u00e1n 2025<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: %
\n\"S\u1ef1<\/p>\n

Ngu\u1ed3n: NIQ<\/a><\/p>\n

Ng\u00e0nh h\u00e0ng ph\u1ed5 bi\u1ebfn trong T\u1ebft Nguy\u00ean \u0110\u00e1n 2026<\/strong><\/h3>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 xu h\u01b0\u1edbng \u0111\u00e3 th\u1ea5y trong T\u1ebft Nguy\u00ean \u0111\u00e1n 2025, khi th\u1ecb ph\u1ea7n gi\u00e1 tr\u1ecb h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) c\u1ee7a bia t\u0103ng t\u1eeb 21,9% l\u00ean 24,7% v\u00e0 th\u1ef1c ph\u1ea9m \u0103n li\u1ec1n t\u0103ng t\u1eeb 7,5% l\u00ean 10,4%, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i v\u00e0 s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i, c\u00e1c ng\u00e0nh h\u00e0ng n\u00e0y d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 \u0111\u00f3ng g\u00f3p \u1edf m\u1ee9c cao trong T\u1ebft Nguy\u00ean \u0111\u00e1n 2026.<\/p>\n

Gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p (%) c\u1ee7a T\u1ebft v\u00e0 tr\u01b0\u1edbc T\u1ebft \u0111\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) theo c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: %
\n\"Gi\u00e1<\/p>\n

Ngu\u1ed3n: NIQ<\/a><\/p>\n

M\u1eb7c d\u00f9 b\u00e1nh k\u1eb9o nh\u1eadp kh\u1ea9u, \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n v\u00e0 \u0111\u1ed3 \u0103n nh\u1eb9 \u0111\u00f3ng g\u00f3i v\u1eabn l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng ph\u1ed5 bi\u1ebfn, nh\u01b0ng r\u00f5 r\u00e0ng \u0111ang c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch sang c\u00e1c m\u1eb7t h\u00e0ng nh\u1eadp kh\u1ea9u thi\u1ebft th\u1ef1c h\u01a1n, c\u00f3 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng h\u00e0ng ng\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00e1i c\u00e2y t\u01b0\u01a1i nh\u1eadp kh\u1ea9u, d\u1ea7u \u0103n, gia v\u1ecb v\u00e0 n\u01b0\u1edbc m\u1eafm. Gi\u1ecf qu\u00e0 v\u1eabn l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong truy\u1ec1n th\u1ed1ng T\u1ebft Nguy\u00ean \u0111\u00e1n, nh\u01b0ng th\u00e0nh ph\u1ea7n v\u00e0 gi\u00e1 c\u1ea3 \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. Gi\u1ecf qu\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang ng\u00e0y c\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn gi\u1ecf qu\u00e0 linh ho\u1ea1t, cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c s\u1ea3n v\u00f9ng mi\u1ec1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn OCOP t\u1eeb c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c nhau, th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u00e1nh gi\u00e1 cao ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi s\u1ef1 \u0111a d\u1ea1ng n\u00f4ng nghi\u1ec7p v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00edch th\u1ef1c c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

Gi\u00e1 c\u1ea3 r\u1ea5t \u0111a d\u1ea1ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u ng\u00e2n s\u00e1ch kh\u00e1c nhau. Gi\u1ecf qu\u00e0 T\u1ebft \u0111\u01a1n gi\u1ea3n g\u1ed3m g\u1ea1o, d\u1ea7u \u0103n v\u00e0 b\u00e1nh k\u1eb9o gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng c\u00f3 gi\u00e1 kho\u1ea3ng 500.000 VND ho\u1eb7c th\u1ea5p h\u01a1n[9]<\/a>, trong khi \u0111\u00f3, c\u00e1c gi\u1ecf qu\u00e0 \u0111\u1eb7c s\u1ea3n n\u00f4ng nghi\u1ec7p c\u00f3 gi\u00e1 t\u1eeb 800.000 \u0111\u1ebfn 2.000.000 VND m\u1ed7i gi\u1ecf[10]<\/a>. C\u00e1c h\u1ed9p qu\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi nhi\u1ec1u m\u1ee9c gi\u00e1 kh\u00e1c nhau, t\u1eeb 49.900 VND, 95.000 VND \u0111\u1ebfn h\u01a1n 100.000 VND, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn theo ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh[11]<\/a>.<\/p>\n

A Vietnamese gift basket (hamper)<\/strong><\/p>\n

\"A<\/p>\n

Ngu\u1ed3n: Tr\u00e0 Vi\u1ec7t<\/a><\/p>\n

Nhu c\u1ea7u l\u00e0m \u0111\u1eb9p th\u01b0\u1eddng t\u0103ng m\u1ea1nh trong d\u1ecbp T\u1ebft, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf ph\u00e1i n\u1eef, nh\u1eefng ng\u01b0\u1eddi mong mu\u1ed1n c\u00f3 v\u1ebb ngo\u00e0i ch\u1ec9n chu cho n\u0103m m\u1edbi. Theo Metric Analytics, doanh thu m\u1ef9 ph\u1ea9m tr\u00ean Shopee v\u00e0 TikTok Shop \u0111\u1ea1t 11,15 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong d\u1ecbp T\u1ebft 2025, t\u0103ng 42% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, v\u1edbi 104,1 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra, cho th\u1ea5y nhu c\u1ea7u cao trong m\u00f9a cao \u0111i\u1ec3m. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o ch\u0103m s\u00f3c da m\u1eb7t, ch\u0103m s\u00f3c t\u00f3c v\u00e0 c\u01a1 th\u1ec3, s\u1ea3n ph\u1ea9m l\u00e0m m\u00f3ng v\u00e0 c\u00e1c b\u1ed9 qu\u00e0 t\u1eb7ng l\u00e0m \u0111\u1eb9p, trong \u0111\u00f3 ch\u0103m s\u00f3c da m\u1eb7t chi\u1ebfm h\u01a1n m\u1ed9t n\u1eeda t\u1ed5ng doanh thu m\u1ef9 ph\u1ea9m tr\u00ean Shopee[12]<\/a>.<\/p>\n

Nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u0103ng cao<\/strong><\/p>\n

\"Nhu<\/p>\n

Ngu\u1ed3n: K\u00e9n Vi\u1ec7t Nam<\/a><\/p>\n

\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb<\/strong><\/h3>\n

C\u1ea1nh tranh d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn, kh\u00f4ng ch\u1ec9 gi\u00e1 c\u1ea3<\/strong><\/h4>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ecbp T\u1ebft 2026 ng\u00e0y c\u00e0ng l\u00fd tr\u00ed v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb, c\u00e2n b\u1eb1ng gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef7 lu\u1eadt chi ti\u00eau. Quy\u1ebft \u0111\u1ecbnh mua s\u1eafm nh\u1ea5n m\u1ea1nh ch\u1ee9c n\u0103ng, s\u1ef1 tin c\u1eady v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 gia \u0111\u00ecnh th\u00e2n thi\u1ebft h\u01a1n l\u00e0 ph\u00f4 tr\u01b0\u01a1ng x\u00e3 h\u1ed9i hay th\u1ec3 hi\u1ec7n \u0111\u1ecba v\u1ecb. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi gi\u00e1 c\u1ea3 minh b\u1ea1ch, c\u1ea5u h\u00ecnh s\u1ea3n ph\u1ea9m linh ho\u1ea1t v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn t\u00f9y ch\u1ec9nh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a h\u1ed9 gia \u0111\u00ecnh \u0111\u1ed3ng th\u1eddi b\u1ea3o t\u1ed3n bi\u1ec3u t\u01b0\u1ee3ng v\u0103n h\u00f3a c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3 doanh s\u1ed1 b\u00e1n h\u00e0ng theo m\u00f9a v\u00e0 l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i sau T\u1ebft.<\/p>\n

T\u00e1i c\u00e2n b\u1eb1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c k\u00eanh<\/strong><\/h4>\n

Th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng d\u1ef1 ki\u1ebfn v\u1eabn s\u1ebd l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a ti\u00eau d\u00f9ng T\u1ebft n\u0103m 2026, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu v\u00e0 mua s\u1eafm t\u1ea1i khu ph\u1ed1. Tuy nhi\u00ean, vai tr\u00f2 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1o hi\u1ec7u c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i c\u00e2n b\u1eb1ng h\u01a1n, thay v\u00ec ch\u1ec9 thay th\u1ebf k\u00eanh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean ti\u1ebfp t\u1ee5c \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng, \u0111\u1ed3ng th\u1eddi l\u1ef1a ch\u1ecdn t\u1eadn d\u1ee5ng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1ec7 sinh, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p qu\u00e0 t\u1eb7ng. Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i kh\u00f4ng c\u00f2n l\u00e0 k\u00eanh h\u1ed7 tr\u1ee3 m\u00e0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u00e0nh vi mua s\u1eafm, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c m\u00f9a cao \u0111i\u1ec3m nh\u01b0 T\u1ebft. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c T\u1ebft kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o gi\u1ea3m gi\u00e1 m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch.<\/p>\n

T\u1eadp trung v\u00e0o c\u00e1c danh m\u1ee5c ch\u00ednh<\/strong><\/h4>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m trong d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n 2026 c\u00f3 kh\u1ea3 n\u0103ng t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 \u00edt thay v\u00ec ph\u00e2n t\u00e1n r\u1ed9ng r\u00e3i. Bia, th\u1ef1c ph\u1ea9m \u0103n li\u1ec1n v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1eeb s\u1eefa \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c d\u1ecbp ti\u00eau d\u00f9ng x\u00e3 h\u1ed9i, nhu c\u1ea7u ti\u1ec7n l\u1ee3i v\u00e0 nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng cao v\u1ec1 s\u1ee9c kh\u1ecfe. Song song \u0111\u00f3, c\u00e1c m\u1eb7t h\u00e0ng qu\u00e0 t\u1eb7ng thi\u1ebft th\u1ef1c v\u00e0 nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y \u0111ang thay th\u1ebf qu\u00e0 t\u1eb7ng xa x\u1ec9, c\u1ee7ng c\u1ed1 xu h\u01b0\u1edbng n\u00e2ng c\u1ea5p c\u00f3 ch\u1ecdn l\u1ecdc, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 n\u00e2ng c\u1ea5p \u1edf nh\u1eefng danh m\u1ee5c c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn l\u1ec5 h\u1ed9i v\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn cao. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng danh m\u1ee5c \u201cph\u00f9 h\u1ee3p v\u1edbi d\u1ecbp l\u1ec5\u201d n\u00e0y \u0111\u1ed3ng th\u1eddi tr\u00e1nh m\u1edf r\u1ed9ng qu\u00e1 m\u1ee9c sang c\u00e1c ph\u00e2n kh\u00fac cao c\u1ea5p thi\u1ebfu s\u1ef1 bi\u1ec7n minh v\u1ec1 v\u0103n h\u00f3a ho\u1eb7c ch\u1ee9c n\u0103ng.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/<\/a><\/p>\n

[2]<\/a> https:\/\/vneconomy.vn\/nhu-cau-hang-thiet-yeu-co-the-tang-den-30-trong-mua-sam-tet.htm<\/a><\/p>\n

[3]<\/a> https:\/\/www.vietnamplus.vn\/ha-noi-doanh-nghiep-tang-luong-du-tru-hang-hoa-binh-on-thi-truong-tet-tu-5-30-post1088606.vnp<\/a><\/p>\n

[4]<\/a> https:\/\/nhandan.vn\/hang-tet-doi-dao-gia-ca-on-dinh-post937749.html<\/a><\/p>\n

[5]<\/a> https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2025\/winning-vietnams-tet-holiday-optimizing-fmcg-growth-for-the-next-season\/<\/a><\/p>\n

[6]<\/a> https:\/\/2036413.hs-sites-na2.com\/hubfs\/Decision%20Lab%20-%20Tet%20Consumer%20Path-to-purchase%20Report.pdf<\/p>\n

[7]<\/a> https:\/\/en.vietnamplus.vn\/hcm-city-market-reflects-cautious-practical-tet-spending-trends-post335246.vnp<\/a><\/p>\n

[8]<\/a> https:\/\/thuongtruong.com.vn\/news\/mua-sam-tet-2026-du-bao-don-ve-4-tuan-cuoi-va-su-troi-day-cua-kenh-thuong-mai-xa-hoi-157644.html<\/p>\n

[9]<\/a> https:\/\/www.vietnam.vn\/en\/thi-truong-gio-qua-tet-chu-trong-tinh-thiet-thuc-gia-mem<\/a><\/p>\n

[10]<\/a> https:\/\/www.vietnam.vn\/san-pham-ocop-gia-lai-nhon-nhip-vao-mua-phuc-vu-tet<\/a><\/p>\n

[11]<\/a> https:\/\/www.vietnam.vn\/en\/doi-dao-hang-hoa-tet-binh-ngo-2026-chu-dong-tu-som-binh-on-tu-goc<\/a><\/p>\n

[12]<\/a> https:\/\/metric.vn\/resource\/blog\/metric-tet-2026-nen-kinh-doanh-gi-phan-tich-xu-huong-mua-sam-tu-du-lieu-tren-san-tmdt<\/a><\/p>","protected":false},"excerpt":{"rendered":"

T\u1ebft Nguy\u00ean \u0111\u00e1n 2026 c\u1ee7a Vi\u1ec7t Nam ph\u1ea3n \u00e1nh s\u1ef1 chuy\u1ec3n d\u1ecbch sang ti\u00eau d\u00f9ng ch\u00fa tr\u1ecdng gi\u00e1 tr\u1ecb, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean t\u00ednh thi\u1ebft th\u1ef1c \u0111\u1ed3ng th\u1eddi v\u1eabn gi\u1eef g\u00ecn c\u00e1c phong t\u1ee5c truy\u1ec1n th\u1ed1ng.<\/p>","protected":false},"author":12,"featured_media":23590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130,1268],"yoast_head":"\nTet 2026: Consumer trends shaping the festive economy - B-Company<\/title>\n<meta name=\"description\" content=\"Vietnam's Tet 2026 reflects a shift toward value-conscious consumption, as consumers prioritize practicality while preserving traditional practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/tet-2026-consumer-trends-shaping-the-festive-economy\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tet 2026: Consumer trends shaping the festive economy - 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