{"id":23563,"date":"2026-01-20T16:32:55","date_gmt":"2026-01-20T09:32:55","guid":{"rendered":"https:\/\/b-company.jp\/?p=23563"},"modified":"2026-01-20T16:32:55","modified_gmt":"2026-01-20T09:32:55","slug":"rising-premium-demand-in-vietnams-fruit-and-vegetable-market-a-clear-opening-for-foreign-brands","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/rising-premium-demand-in-vietnams-fruit-and-vegetable-market-a-clear-opening-for-foreign-brands\/","title":{"rendered":"Nhu c\u1ea7u ti\u00eau d\u00f9ng cao c\u1ea5p ng\u00e0y c\u00e0ng t\u0103ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng rau qu\u1ea3 Vi\u1ec7t Nam: C\u01a1 h\u1ed9i r\u00f5 r\u00e0ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i."},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

Ng\u00e0nh rau qu\u1ea3 c\u1ee7a Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng m\u1edf c\u1eeda cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i. Trong khi Vi\u1ec7t Nam v\u1eabn l\u00e0 m\u1ed9t n\u01b0\u1edbc xu\u1ea5t kh\u1ea9u n\u00f4ng s\u1ea3n m\u1ea1nh, s\u1ef1 gia t\u0103ng m\u1ea1nh m\u1ebd song song c\u1ee7a nh\u1eadp kh\u1ea9u rau qu\u1ea3 cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen ti\u00eau d\u00f9ng v\u00e0 c\u01a1 h\u1ed9i ng\u00e0y c\u00e0ng r\u1ed9ng m\u1edf cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i. B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng n\u00e0y xem x\u00e9t b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 nh\u1eadp kh\u1ea9u rau qu\u1ea3, c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p, v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1eadn d\u1ee5ng th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n

Vi\u1ec7t Nam gia t\u0103ng nh\u1eadp kh\u1ea9u tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3.<\/strong><\/h3>\n

Gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u rau qu\u1ea3 t\u01b0\u01a1i v\u00e0 ch\u1ebf bi\u1ebfn c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 xu h\u01b0\u1edbng t\u0103ng trong th\u1eadp k\u1ef7 qua, ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng. Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u \u0111\u1ea1t 2,4 t\u1ef7 USD v\u00e0o n\u0103m 2024. Xu h\u01b0\u1edbng d\u00e0i h\u1ea1n cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u1edbi m\u1ed9t s\u1ed1 bi\u1ebfn \u0111\u1ed9ng do gi\u00e1n \u0111o\u1ea1n v\u00e0 b\u1ecb h\u1ea1n ch\u1ebf b\u1edfi giai \u0111o\u1ea1n \u0111\u1ea1i d\u1ecbch. Trong giai \u0111o\u1ea1n 2015-2024, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 16,61 t\u1ef7 USD\/t\u1ea5n, ph\u1ea3n \u00e1nh nhu c\u1ea7u d\u00e0i h\u1ea1n, mang t\u00ednh c\u1ea5u tr\u00fac \u0111\u1ed1i v\u1edbi rau qu\u1ea3 nh\u1eadp kh\u1ea9u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.[1]<\/a>.<\/p>\n

Gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u rau qu\u1ea3 t\u01b0\u01a1i v\u00e0 ch\u1ebf bi\u1ebfn c\u1ee7a Vi\u1ec7t Nam (2015-2024)<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: T\u1ef7 USD
\n\"Vietnam<\/p>\n

Ngu\u1ed3n: V\u0103n ph\u00f2ng Th\u1ed1ng k\u00ea Qu\u1ed1c gia<\/a><\/p>\n

Theo s\u1ed1 li\u1ec7u s\u01a1 b\u1ed9, trong 11 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, t\u1ed5ng l\u01b0\u1ee3ng nh\u1eadp kh\u1ea9u tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3 d\u1ef1 ki\u1ebfn \u0111\u1ea1t g\u1ea7n 2,6 t\u1ef7 USD.[2]<\/a>C\u01a1 s\u1edf nh\u1eadp kh\u1ea9u rau qu\u1ea3 c\u1ee7a Vi\u1ec7t Nam r\u1ea5t \u0111a d\u1ea1ng nh\u01b0ng ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o m\u1ed9t v\u00e0i qu\u1ed1c gia tr\u1ecdng \u0111i\u1ec3m. Trung Qu\u1ed1c v\u1eabn l\u00e0 nh\u00e0 cung c\u1ea5p l\u1edbn nh\u1ea5t, chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 (h\u01a1n m\u1ed9t ph\u1ea7n ba) t\u1ed5ng gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u. Hoa K\u1ef3 l\u00e0 nh\u00e0 cung c\u1ea5p l\u1edbn th\u1ee9 hai v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd h\u00e0ng n\u0103m, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c lo\u1ea1i h\u1ea1t (h\u1ea1t d\u1ebb c\u01b0\u1eddi v\u00e0 h\u1ea1nh nh\u00e2n) v\u00e0 tr\u00e1i c\u00e2y (t\u00e1o, anh \u0111\u00e0o v\u00e0 nho).[3]<\/a>\u00dac v\u00e0 New Zealand c\u0169ng n\u1eafm gi\u1eef th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u00e0 tr\u00e1i m\u00f9a (kiwi, anh \u0111\u00e0o, nho, vi\u1ec7t qu\u1ea5t) \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng.[4]<\/a>.<\/p>\n

Gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u rau qu\u1ea3 t\u01b0\u01a1i v\u00e0 ch\u1ebf bi\u1ebfn c\u1ee7a Vi\u1ec7t Nam theo qu\u1ed1c gia (11 th\u00e1ng\/2025)<\/strong><\/p>\n

100% = 2,6 t\u1ef7 USD
\n\"Vietnam<\/p>\n

Ngu\u1ed3n: Vi\u1ec7n Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Ch\u00ednh s\u00e1ch v\u1ec1 N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng (ISPAE)<\/p>\n

Nhu c\u1ea7u cao c\u1ea5p \u0111\u1ed1i v\u1edbi tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3 nh\u1eadp kh\u1ea9u \u0111ang gia t\u0103ng.<\/strong><\/h3>\n

S\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a h\u1ed9 gia \u0111\u00ecnh trung l\u01b0u<\/strong><\/em><\/h4>\n

T\u1ea7ng l\u1edbp trung l\u01b0u c\u1ee7a Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. D\u1ef1 ki\u1ebfn \u0111\u1ebfn n\u0103m 2026, c\u00e1c h\u1ed9 gia \u0111\u00ecnh c\u00f3 thu nh\u1eadp trung b\u00ecnh s\u1ebd chi\u1ebfm g\u1ea7n 30% d\u00e2n s\u1ed1 Vi\u1ec7t Nam.[5]<\/a>\u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 thu nh\u1eadp kh\u1ea3 d\u1ee5ng ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 c\u00e1c \u01b0u ti\u00ean ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i. C\u00e1c h\u1ed9 gia \u0111\u00ecnh c\u00f3 thu nh\u1eadp trung b\u00ecnh ng\u00e0y c\u00e0ng ph\u00e2n b\u1ed5 chi ti\u00eau cho th\u1ef1c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng, bao g\u1ed3m c\u1ea3 tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3 cao c\u1ea5p. Tr\u01b0\u1edbc \u0111\u00e2y, tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3 nh\u1eadp kh\u1ea9u \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n \u1edf c\u00e1c qu\u1ea7y h\u00e0ng si\u00eau th\u1ecb \u0111\u01b0\u1ee3c coi l\u00e0 m\u1eb7t h\u00e0ng xa x\u1ec9. Gi\u1edd \u0111\u00e2y, ch\u00fang tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c h\u1ed9 gia \u0111\u00ecnh quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe \u01b0a chu\u1ed9ng h\u01a1n.[6]<\/a>.<\/p>\n

\u01afu ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: Ch\u1ea5t l\u01b0\u1ee3ng, An to\u00e0n v\u00e0 Kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c<\/strong><\/em><\/h4>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng k\u1ef9 t\u00ednh h\u01a1n trong vi\u1ec7c mua th\u1ef1c ph\u1ea9m, \u01b0u ti\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 ch\u1ee9ng nh\u1eadn \u0111\u00e1ng tin c\u1eady. Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi tr\u1ecdng t\u00ednh minh b\u1ea1ch v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ngay c\u1ea3 khi gi\u00e1 c\u1ea3 nh\u1ea1y c\u1ea3m. Ti\u00eau chu\u1ea9n cao v\u1ec1 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 ch\u1ee9ng nh\u1eadn c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u1ea1o n\u00ean ni\u1ec1m tin, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, bao g\u1ed3m tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3.[7]<\/a>.<\/p>\n

Imported fruits with labels and quality marks in supermarket stalls
\n<\/strong><\/p>\n

\"Imported<\/p>\n

Ngu\u1ed3n: N\u00f4ng s\u1ea3n Dung H\u00e0<\/a><\/p>\n

K\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb c\u1ee7a Vi\u1ec7t Nam c\u0169ng nh\u1ea5n m\u1ea1nh \u0111\u1ebfn n\u00f4ng nghi\u1ec7p an to\u00e0n v\u00e0 chu\u1ed7i cung \u1ee9ng c\u00f3 th\u1ec3 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c. H\u00e0 N\u1ed9i kh\u1edfi x\u01b0\u1edbng s\u1ea3n xu\u1ea5t an to\u00e0n v\u00e0 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng thu\u1ed1c tr\u1eeb s\u00e2u v\u00e0 ngu\u1ed3n g\u1ed1c kh\u00f4ng r\u00f5 r\u00e0ng, c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9ng nh\u1eadn an to\u00e0n.[8]<\/a>Do \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m rau qu\u1ea3 nh\u1eadp kh\u1ea9u c\u00f3 nh\u00e3n hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 r\u00f5 r\u00e0ng ng\u00e0y c\u00e0ng thu h\u00fat ng\u01b0\u1eddi mua Vi\u1ec7t Nam, nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n cho c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n

S\u1edf th\u00edch \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ngo\u1ea1i lai v\u00e0 theo m\u00f9a.<\/strong><\/em><\/h4>\n

Kh\u00ed h\u1eadu nhi\u1ec7t \u0111\u1edbi c\u1ee7a Vi\u1ec7t Nam t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ea3n xu\u1ea5t n\u00f4ng s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng d\u1ed3i d\u00e0o nh\u01b0 chu\u1ed1i, xo\u00e0i v\u00e0 s\u1ea7u ri\u00eang, tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn c\u00f3 nhu c\u1ea7u cao \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3 ngo\u1ea1i nh\u1eadp v\u00e0 tr\u00e1i m\u00f9a. Trong 11 th\u00e1ng \u0111\u1ea7u n\u0103m 2025, h\u1ed3 tr\u0103n v\u00e0 t\u00e1o m\u1ed7i lo\u1ea1i chi\u1ebfm kho\u1ea3ng 10,91 t\u1ef7 t\u1ea5n ba t\u1ea5n t\u1ed5ng gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u, trong khi h\u1ea1nh nh\u00e2n (9,11 t\u1ef7 t\u1ea5n ba t\u1ea5n) v\u00e0 nho (7,41 t\u1ef7 t\u1ea5n ba t\u1ea5n) c\u0169ng chi\u1ebfm th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng th\u1ec3 s\u1ea3n xu\u1ea5t c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam do h\u1ea1n ch\u1ebf v\u1ec1 kh\u00ed h\u1eadu, do \u0111\u00f3 l\u00e0m t\u0103ng s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eadp kh\u1ea9u.<\/p>\n

Gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u rau qu\u1ea3 t\u01b0\u01a1i v\u00e0 ch\u1ebf bi\u1ebfn c\u1ee7a Vi\u1ec7t Nam theo m\u1eb7t h\u00e0ng (11 th\u00e1ng\/2025)<\/strong><\/p>\n

100% = 2,6 t\u1ef7 USD
\n\"Vietnam<\/p>\n

Ngu\u1ed3n: Vi\u1ec7n Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Ch\u00ednh s\u00e1ch v\u1ec1 N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng (ISPAE)<\/p>\n

M\u1ef9 l\u00e0 nh\u00e0 cung c\u1ea5p ch\u00ednh cho h\u1ea1t d\u1ebb c\u01b0\u1eddi v\u00e0 h\u1ea1nh nh\u00e2n. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 "lo\u1ea1i h\u1ea1t cao c\u1ea5p", \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i, l\u00e0m qu\u00e0 t\u1eb7ng doanh nghi\u1ec7p v\u00e0 s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch s\u1ee9c kh\u1ecfe nh\u1edd h\u00e0m l\u01b0\u1ee3ng protein cao v\u00e0 l\u1ee3i \u00edch cho tim m\u1ea1ch. Ch\u00fang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 nh\u01b0 \u0111\u1ed3 \u0103n nh\u1eb9 m\u00e0 c\u00f2n l\u00e0 nguy\u00ean li\u1ec7u trong s\u1eefa th\u1ef1c v\u1eadt, c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1nh n\u01b0\u1edbng v\u00e0 th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe.[9]<\/a>.<\/p>\n

T\u00e1o v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i tr\u00e1i c\u00e2y nh\u1eadp kh\u1ea9u nhi\u1ec1u nh\u1ea5t c\u1ee7a Vi\u1ec7t Nam. M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 r\u1ed9ng r\u00e3i \u1edf m\u1ecdi t\u1ea7ng l\u1edbp thu nh\u1eadp, nh\u01b0ng nhu c\u1ea7u ng\u00e0y c\u00e0ng chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c gi\u1ed1ng t\u00e1o cao c\u1ea5p t\u1eeb Hoa K\u1ef3, New Zealand v\u00e0 \u00dac, \u0111\u01b0\u1ee3c cho l\u00e0 an to\u00e0n h\u01a1n, ngon h\u01a1n v\u00e0 c\u00f3 ch\u1ee9ng nh\u1eadn \u0111\u00e1ng tin c\u1eady h\u01a1n.[10]<\/a>.<\/p>\n

C\u00e1c nh\u00e0 xu\u1ea5t kh\u1ea9u n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb FTA<\/strong><\/h3>\n

C\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do (FTA) \u0111a d\u1ea1ng c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 thu\u1ebf nh\u1eadp kh\u1ea9u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p. Theo Hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do EU-Vi\u1ec7t Nam (EVFTA), h\u1ea7u h\u1ebft c\u00e1c lo\u1ea1i tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3 t\u01b0\u01a1i v\u00e0 ch\u1ebf bi\u1ebfn t\u1eeb EU \u0111\u1ec1u \u0111\u01b0\u1ee3c mi\u1ec5n thu\u1ebf ho\u1eb7c gi\u1ea3m m\u1ea1nh thu\u1ebf trong th\u1eddi gian chuy\u1ec3n ti\u1ebfp ng\u1eafn.[11]<\/a>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, Hi\u1ec7p \u0111\u1ecbnh \u0110\u1ed1i t\u00e1c To\u00e0n di\u1ec7n v\u00e0 Ti\u1ebfn b\u1ed9 xuy\u00ean Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (CPTPP)[12]<\/a> Cung c\u1ea5p \u01b0u \u0111\u00e3i thu\u1ebf quan cho c\u00e1c lo\u1ea1i h\u1ea1t, tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3.<\/p>\n

Nh\u1eefng \u01b0u \u0111\u00e3i v\u1ec1 thu\u1ebf quan n\u00e0y \u0111\u00e3 l\u00e0m gi\u1ea3m gi\u00e1 b\u00e1n l\u1ebb tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3 nh\u1eadp kh\u1ea9u trong khi v\u1eabn duy tr\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 thu nh\u1eadp trung b\u00ecnh. K\u1ebft qu\u1ea3 l\u00e0, t\u00e1o, nho v\u00e0 c\u00e1c lo\u1ea1i h\u1ea1t nh\u1eadp kh\u1ea9u kh\u00f4ng c\u00f2n ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 ng\u00e0y c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n trong c\u00e1c si\u00eau th\u1ecb l\u1edbn v\u00e0 chu\u1ed7i b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/p>\n

Nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i t\u1ea1i th\u1ecb tr\u01b0\u1eddng rau qu\u1ea3 Vi\u1ec7t Nam.<\/strong><\/h3>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng rau qu\u1ea3 nh\u1eadp kh\u1ea9u c\u1ee7a Vi\u1ec7t Nam mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i r\u00f5 r\u00e0ng cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i, nh\u01b0ng th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i kh\u00f4ng c\u00f3 th\u00e1ch th\u1ee9c. \u0110\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u1eabn l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c khu v\u1ef1c ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, trong khi chi ph\u00ed h\u1eadu c\u1ea7n, h\u1ea1n ch\u1ebf v\u1ec1 chu\u1ed7i cung \u1ee9ng l\u1ea1nh v\u00e0 th\u1ee7 t\u1ee5c nh\u1eadp kh\u1ea9u ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn. Th\u00eam v\u00e0o \u0111\u00f3, s\u1ef1 c\u1ea1nh tranh t\u1eeb h\u00e0ng nh\u1eadp kh\u1ea9u gi\u00e1 th\u1ea5p h\u01a1n nh\u01b0ng v\u1eabn h\u1ea5p d\u1eabn l\u00e0 r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd, \u0111\u1eb7c bi\u1ec7t khi c\u00e1c n\u01b0\u1edbc l\u00e1ng gi\u1ec1ng nh\u01b0 Trung Qu\u1ed1c c\u00f3 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t l\u1edbn v\u00e0 l\u1ee3i th\u1ebf ph\u00e2n ph\u1ed1i nhanh ch\u00f3ng \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a d\u1ec5 h\u01b0 h\u1ecfng.[13]<\/a>X\u00e9t \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng sau:<\/p>\n

\u2013 R\u00f5 r\u00e0ng ch\u1ee9ng minh s\u1ef1 kh\u00e1c bi\u1ec7t cao c\u1ea5p, b\u1eaft ngu\u1ed3n t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng, an to\u00e0n v\u00e0 t\u00ednh minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c.<\/p>\n

\u2013 T\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi FTA r\u1ed9ng kh\u1eafp c\u1ee7a Vi\u1ec7t Nam, t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c tu\u00e2n th\u1ee7 quy t\u1eafc xu\u1ea5t x\u1ee9 \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a c\u00e1c \u01b0u \u0111\u00e3i v\u1ec1 thu\u1ebf quan, t\u1eeb \u0111\u00f3 th\u00e2m nh\u1eadp v\u00e0o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh.<\/p>\n

\u2013 T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i (si\u00eau th\u1ecb, \u0111\u1ea1i si\u00eau th\u1ecb, c\u1eeda h\u00e0ng tr\u00e1i c\u00e2y \u0111\u1eb7c s\u1ea3n) v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00ec ch\u00fang cung c\u1ea5p kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t chu\u1ed7i cung \u1ee9ng l\u1ea1nh v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (\u0111i\u1ec1u m\u00e0 c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng thi\u1ebfu).<\/p>\n

\u2013 H\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ecba ph\u01b0\u01a1ng, nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c quy \u0111\u1ecbnh, h\u1eadu c\u1ea7n v\u00e0 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb.<\/p>\n

\u2013 B\u1ea3n \u0111\u1ecba h\u00f3a ti\u1ebfp th\u1ecb (\u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u0103n h\u00f3a Vi\u1ec7t Nam), c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i theo m\u00f9a v\u00e0 gi\u00e1o d\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i tr\u00e1i c\u00e2y v\u00e0 c\u00e1c lo\u1ea1i h\u1ea1t nh\u1eadp kh\u1ea9u t\u1eeb \u201cm\u1eb7t h\u00e0ng xa x\u1ec9 th\u1ec9nh tho\u1ea3ng\u201d th\u00e0nh ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n

Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng rau qu\u1ea3 cao c\u1ea5p c\u1ee7a Vi\u1ec7t Nam \u0111ang h\u01b0\u1edbng t\u1edbi s\u1ef1 tinh t\u1ebf h\u01a1n, n\u01a1i ni\u1ec1m tin, nh\u1eadn th\u1ee9c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng \u0111\u1ecbnh h\u00ecnh c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Nh\u1eefng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p th\u1ebf m\u1ea1nh to\u00e0n c\u1ea7u v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd c\u00f3 v\u1ecb th\u1ebf t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u1eafm b\u1eaft s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng khi nhu c\u1ea7u c\u1ee7a Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c tr\u01b0\u1edfng th\u00e0nh.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> C\u1ee5c Th\u1ed1ng k\u00ea Qu\u1ed1c gia, M\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng nh\u1eadp kh\u1ea9u ch\u00ednh (https:\/\/www.nso.gov.vn\/<\/a>)<\/p>\n

[2]<\/a> ISPAE, B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng ng\u00e0nh rau qu\u1ea3, 12\/2025 (https:\/\/thitruongnongsan.gov.vn\/)<\/p>\n

[3]<\/a> Giao Thuong, Nh\u1eadp kh\u1ea9u h\u1ea1t d\u1ebb c\u01b0\u1eddi trong 5 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 t\u0103ng 77% (https:\/\/giaothuong.congthuong.vn\/nhap-khau-hat-de-cuoi-5-thang-nam-2025-tang-77-410773.html<\/a>)<\/p>\n

[4]<\/a> T\u1ea1p ch\u00ed \u0110\u1ea7u t\u01b0 Vi\u1ec7t Nam: Tr\u00e1i c\u00e2y nh\u1eadp kh\u1ea9u \u0111ang ng\u00e0y c\u00e0ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng.https:\/\/vir.com.vn\/imported-fruit-gaining-a-bigger-foothold-in-market-108233.html<\/a>)<\/p>\n

[5]<\/a> Eastspring Investments, \u0110\u1ea7u t\u01b0 v\u00e0o s\u1ef1 b\u00f9ng n\u1ed5 t\u1ea7ng l\u1edbp trung l\u01b0u t\u1ea1i Vi\u1ec7t Nam (https:\/\/www.eastspring.com\/vn\/en\/insights\/thought-leadership\/investing-in-vietnam-s-middle-income-boom<\/a>)<\/p>\n

[6]<\/a> T\u1ea1p ch\u00ed H\u01b0\u01a1ng Sac Vi\u1ec7t Nam, Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u0103m 2025: Tr\u00e1i c\u00e2y nh\u1eadp kh\u1ea9u ti\u1ebfp t\u1ee5c thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.https:\/\/tapchivietnamhuongsac.vn\/xu-huong-tieu-dung-2025-trai-cay-nhap-khau-tiep-tuc-hut-khach-viet-2212.html<\/a>)<\/p>\n

[7]<\/a> PwC, Ti\u1ebfng n\u00f3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (https:\/\/www.pwc.com\/vn\/vn\/publications\/vietnam-publications\/voice-of-consumer-2025.html<\/a>)<\/p>\n

[8]<\/a> S\u1edf N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng \u2013 H\u00e0 N\u1ed9i, Th\u00fac \u0111\u1ea9y s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 rau qu\u1ea3 an to\u00e0n t\u1ea1i th\u00e0nh ph\u1ed1 H\u00e0 N\u1ed9i (https:\/\/sonnmt.hanoi.gov.vn\/cat172\/812\/Day-manh-san-xuat-va-tieu-thu-rau-qua-an-toan-tren-dia-ban-Thanh-pho-Ha-Noi<\/a>)<\/p>\n

[9]<\/a> Giao Thuong, Nh\u1eadp kh\u1ea9u h\u1ea1t d\u1ebb c\u01b0\u1eddi trong 5 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 t\u0103ng 77% (https:\/\/giaothuong.congthuong.vn\/nhap-khau-hat-de-cuoi-5-thang-nam-2025-tang-77-410773.html<\/a>)<\/p>\n

[10]<\/a> B\u00e1o \u0110\u1ea7u t\u01b0 \u0111\u01b0a tin: Vi\u1ec7t Nam nh\u1eadp kh\u1ea9u t\u00e1o t\u1eeb M\u1ef9, \u00dac, New Zealand\u2026 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb g\u1ea7n 240 tri\u1ec7u USD\/n\u0103m.https:\/\/baodautu.vn\/viet-nam-nhap-khau-tao-tu-my-australia-new-zealand-gan-240-trieu-usdnam-d215812.html<\/a>)<\/p>\n

[11]<\/a> Trung t\u00e2m WTO, EVFTA v\u00e0 ng\u00e0nh rau qu\u1ea3 Vi\u1ec7t Nam: Cam k\u1ebft v\u1ec1 thu\u1ebf quan (https:\/\/trungtamwto.vn\/chuyen-de\/18940-evfta-va-nganh-rau-qua-viet-nam-cam-ket-ve-thue-quan<\/a>)<\/p>\n

[12]<\/a> Trung t\u00e2m WTO, CPTPP v\u00e0 ng\u00e0nh rau qu\u1ea3 c\u1ee7a Vi\u1ec7t Nam (https:\/\/wtocenter.vn\/chuyen-de\/15461-cptpp-and-vietnams-fruit-and-vegetable-sector<\/a>)<\/p>\n

[13]<\/a> VnExpress, Tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3 Trung Qu\u1ed1c \u0111\u1ed5 x\u00f4 v\u1ec1 Vi\u1ec7t Nam (https:\/\/vnexpress.net\/rau-qua-trung-quoc-do-ve-viet-nam-4805765.html<\/a>)<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 nh\u1eadp kh\u1ea9u tr\u00e1i c\u00e2y v\u00e0 rau qu\u1ea3, c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p, v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/p>","protected":false},"author":12,"featured_media":23569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1485,1487,1490,75,1357],"tags":[1160,1138],"yoast_head":"\nRising premium demand in Vietnam\u2019s Fruit and Vegetable market: A clear opening for foreign brands - B-Company<\/title>\n<meta name=\"description\" content=\"This examines the landscape of fruit and vegetable imports, the drivers behind rising premium demand, and the implications for businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/rising-premium-demand-in-vietnams-fruit-and-vegetable-market-a-clear-opening-for-foreign-brands\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rising premium demand in Vietnam\u2019s Fruit and Vegetable market: A clear opening for foreign brands - B-Company\" \/>\n<meta property=\"og:description\" content=\"This examines the landscape of fruit and vegetable imports, the drivers behind rising premium demand, and the implications for businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/rising-premium-demand-in-vietnams-fruit-and-vegetable-market-a-clear-opening-for-foreign-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T09:32:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Premium-fruit-and-vegetable-demand-in-Vietnam.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/rising-premium-demand-in-vietnams-fruit-and-vegetable-market-a-clear-opening-for-foreign-brands\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Premium-fruit-and-vegetable-demand-in-Vietnam.jpg\",\"width\":1920,\"height\":1246},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/rising-premium-demand-in-vietnams-fruit-and-vegetable-market-a-clear-opening-for-foreign-brands\/#webpage\",\"url\":\"https:\/\/b-company.jp\/rising-premium-demand-in-vietnams-fruit-and-vegetable-market-a-clear-opening-for-foreign-brands\/\",\"name\":\"Rising premium demand in Vietnam\\u2019s Fruit and Vegetable market: A clear opening for foreign brands - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/rising-premium-demand-in-vietnams-fruit-and-vegetable-market-a-clear-opening-for-foreign-brands\/#primaryimage\"},\"datePublished\":\"2026-01-20T09:32:55+00:00\",\"dateModified\":\"2026-01-20T09:32:55+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"This examines the landscape of fruit and vegetable imports, the drivers behind rising premium demand, and the implications for businesses.\",\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/rising-premium-demand-in-vietnams-fruit-and-vegetable-market-a-clear-opening-for-foreign-brands\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B& Company\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d1ba67df903c626f39b0344b14b25e4?s=96&d=mm&r=g\",\"caption\":\"B& Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/23563"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=23563"}],"version-history":[{"count":2,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/23563\/revisions"}],"predecessor-version":[{"id":23571,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/23563\/revisions\/23571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/23569"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=23563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=23563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=23563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}