{"id":23553,"date":"2026-01-20T15:16:17","date_gmt":"2026-01-20T08:16:17","guid":{"rendered":"https:\/\/b-company.jp\/?p=23553"},"modified":"2026-01-20T16:08:26","modified_gmt":"2026-01-20T09:08:26","slug":"vietnams-energy-drink-market-key-updates-in-2025","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnams-energy-drink-market-key-updates-in-2025\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c Vi\u1ec7t Nam: Nh\u1eefng c\u1eadp nh\u1eadt quan tr\u1ecdng n\u0103m 2025"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c c\u1ee7a Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i c\u1ea5u tr\u00fac nhanh ch\u00f3ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a, thu nh\u1eadp t\u0103ng cao v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee9c n\u0103ng v\u00e0 t\u1ed1t cho s\u1ee9c kh\u1ecfe. Nh\u1eefng ph\u00e1t tri\u1ec3n v\u1ec1 quy \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi \u0111\u1ed3 u\u1ed1ng c\u00f3 \u0111\u01b0\u1eddng \u0111ang bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi trong c\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m \u00edt \u0111\u01b0\u1eddng v\u00e0 gi\u1ea3m \u0111\u01b0\u1eddng, trong khi s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c d\u1ecbp s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. B\u1ee9c tranh c\u1ea1nh tranh \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba m\u1ea1nh v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111a qu\u1ed1c gia, t\u1ea1o ra c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00ecm ki\u1ebfm s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a t\u1eadp trung v\u00e0o s\u1ee9c kh\u1ecfe.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n

Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c c\u1ee7a Vi\u1ec7t Nam \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 1,30 t\u1ef7 USD v\u00e0o n\u0103m 2025 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t kho\u1ea3ng 1,88 t\u1ef7 USD v\u00e0o n\u0103m 2030, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) kho\u1ea3ng 7,81 t\u1ef7 USD\/n\u0103m.[1]<\/a>Tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch b\u1edfi l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng tr\u1ebb v\u00e0 \u0111ang m\u1edf r\u1ed9ng c\u1ee7a Vi\u1ec7t Nam, vai tr\u00f2 b\u1ec1n v\u1eefng c\u1ee7a \u0111\u1ed3 u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng trong c\u00e1c d\u1ecbp ti\u00eau d\u00f9ng li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c v\u00e0 h\u1ecdc t\u1eadp, v\u00e0 s\u1ef1 th\u00e2m nh\u1eadp s\u00e2u r\u1ed9ng c\u1ee7a ng\u00e0nh h\u00e0ng n\u00e0y v\u00e0o c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng, t\u1ea5t c\u1ea3 c\u00f9ng nhau ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 t\u1ea7n su\u1ea5t mua h\u00e0ng cao b\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi n\u1ed5i v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 quy \u0111\u1ecbnh.<\/p>\n

Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c t\u1ea1i Vi\u1ec7t Nam (2025 \u2013 2030)<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: t\u1ef7 USD
\n\"Vietnam<\/p>\n

Ngu\u1ed3n: T\u00ecnh b\u00e1o Mordor<\/a><\/p>\n

N\u0103m 2025, \u0111\u1ed3 u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng kh\u00f4ng ga ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb ph\u00e2n kh\u00fac n\u00e0y, chi\u1ebfm kho\u1ea3ng 471.300 t\u1ef7 USD t\u1ed5ng doanh thu.[2]<\/a>\u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng nh\u1eb9 h\u01a1n, d\u1ec5 u\u1ed1ng h\u01a1n so v\u1edbi c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 ga truy\u1ec1n th\u1ed1ng. M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng (D2C) \u0111ang nhanh ch\u00f3ng tr\u1edf n\u00ean quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eeba v\u00e0 nh\u1ecf \u0111ang t\u00ecm ki\u1ebfm kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o m\u1ea1ng l\u01b0\u1edbi b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng. Si\u00eau th\u1ecb\/\u0111\u1ea1i si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh, trong \u0111\u00f3 ri\u00eang si\u00eau th\u1ecb \u0111\u00e3 \u0111\u00f3ng g\u00f3p kho\u1ea3ng 441.300 t\u1ef7 USD doanh thu v\u00e0o n\u0103m 2024.[3]<\/a>S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ch\u00e9o, khuy\u1ebfn kh\u00edch mua s\u1eafm ng\u1eabu h\u1ee9ng v\u00e0 t\u00edch tr\u1eef. Tuy nhi\u00ean, gi\u1edd m\u1edf c\u1eeda h\u1ea1n ch\u1ebf v\u00e0 nhu c\u1ea7u \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111ang t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn n\u1eafm b\u1eaft nhu c\u1ea7u gia t\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00e0o \u0111\u00eam khuya v\u00e0 khi ti\u00eau d\u00f9ng t\u1ea1i nh\u00e0.<\/p>\n

X\u00e9t v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh chi\u1ebfm kho\u1ea3ng 361.300 t\u1ef7 USD gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2025.[4]<\/a>C\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00f4 th\u1ecb l\u1edbn nh\u01b0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, H\u00e0 N\u1ed9i v\u00e0 \u0110\u00e0 N\u1eb5ng \u0111ang d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng chuy\u1ec3n sang c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng \u00edt \u0111\u01b0\u1eddng, v\u1edbi m\u1ee9c ti\u00eau th\u1ee5 \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 m\u1ee9c trung b\u00ecnh to\u00e0n qu\u1ed1c. Trong khi \u0111\u00f3, t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p 2 nh\u01b0 C\u1ea7n Th\u01a1 v\u00e0 H\u1ea3i Ph\u00f2ng, s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, s\u1ee9c mua c\u1ee7a h\u1ed9 gia \u0111\u00ecnh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng tr\u1ebb t\u1ea1i c\u00e1c khu c\u00f4ng nghi\u1ec7p.<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

M\u1ed9t trong nh\u1eefng di\u1ec5n bi\u1ebfn quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c c\u1ee7a Vi\u1ec7t Nam l\u00e0 s\u1ef1 thay \u0111\u1ed5i quy \u0111\u1ecbnh s\u1eafp t\u1edbi. Thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi \u0111\u1ed3 u\u1ed1ng c\u00f3 \u0111\u01b0\u1eddng \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh theo Lu\u1eadt s\u1ed1 66\/2025\/QH15 c\u1ee7a Qu\u1ed1c h\u1ed9i \u0111ang v\u00f4 t\u00ecnh th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi trong s\u1ea3n xu\u1ea5t \u0111\u1ed3 u\u1ed1ng \u00edt \u0111\u01b0\u1eddng v\u00e0 kh\u00f4ng \u0111\u01b0\u1eddng khi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00f4ng th\u1ee9c v\u00e0 m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ea3n l\u01b0\u1ee3ng v\u00e0 l\u1ee3i nhu\u1eadn. C\u1ee5 th\u1ec3, t\u1eeb n\u0103m 2027, \u0111\u1ed3 u\u1ed1ng c\u00f3 \u0111\u01b0\u1eddng v\u1edbi h\u00e0m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng 5 mg\/100 ml s\u1ebd ch\u1ecbu thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t \u1edf m\u1ee9c 81 TP3T, t\u0103ng l\u00ean 101 TP3T t\u1eeb n\u0103m 2028. Quy \u0111\u1ecbnh n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng c\u00e1ch gi\u1ea3m t\u00ecnh tr\u1ea1ng th\u1eeba c\u00e2n, b\u00e9o ph\u00ec v\u00e0 c\u00e1c b\u1ec7nh kh\u00f4ng l\u00e2y nhi\u1ec5m li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u00eau th\u1ee5 qu\u00e1 nhi\u1ec1u \u0111\u01b0\u1eddng.[5]<\/a>Ch\u00ednh s\u00e1ch can thi\u1ec7p n\u00e0y v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c v\u1eeba l\u00e0 c\u01a1 h\u1ed9i, mang l\u1ea1i ph\u1ea7n th\u01b0\u1edfng cho c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn c\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng m\u00e0 v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng.<\/p>\n

Cu\u1ed9c c\u00e1ch m\u1ea1ng th\u1ec3 d\u1ee5c th\u1ec3 thao \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. S\u1ef1 b\u00f9ng n\u1ed5 th\u1ec3 d\u1ee5c th\u1ec3 thao trong n\u01b0\u1edbc \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i danh m\u1ee5c \u0111\u1ed3 u\u1ed1ng khi nh\u1eefng ng\u01b0\u1eddi t\u1eadp gym, v\u1eadn \u0111\u1ed9ng vi\u00ean nghi\u1ec7p d\u01b0 v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1eadn r\u1ed9n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng caffeine ch\u1ee9c n\u0103ng, vitamin B v\u00e0 c\u00e1c ch\u1ea5t th\u00edch nghi t\u1eeb th\u1ef1c v\u1eadt \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n h\u00e0i l\u00f2ng v\u1edbi ch\u1ec9 s\u1ef1 s\u1ea3ng kho\u00e1i \u0111\u01a1n thu\u1ea7n; thay v\u00e0o \u0111\u00f3, h\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng l\u1ee3i \u00edch r\u00f5 r\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ed7 tr\u1ee3 ti\u00eau h\u00f3a t\u1eeb kombucha, \u0111\u1ed3 u\u1ed1ng th\u1ea3o d\u01b0\u1ee3c gi\u00fap ng\u1ee7 ngon ho\u1eb7c c\u00e1c ch\u1ea5t t\u0103ng c\u01b0\u1eddng n\u0103ng l\u01b0\u1ee3ng c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean. K\u1ebft qu\u1ea3 l\u00e0, ph\u00e2n kh\u00fac n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m v\u01b0\u1ee3t qu\u00e1 121 t\u1ef7 b\u1ea3ng Anh, v\u01b0\u1ee3t tr\u1ed9i \u0111\u00e1ng k\u1ec3 so v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng n\u00f3i chung.[6]<\/a>.<\/p>\n

\u0110\u1ed3ng th\u1eddi, nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 ch\u1ebf bi\u1ebfn v\u00e0 s\u1ea3n xu\u1ea5t \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 \u00e9p l\u1ea1nh, quy tr\u00ecnh s\u1ea3n xu\u1ea5t trung h\u00f2a carbon v\u00e0 s\u1ef1 m\u1edf r\u1ed9ng c\u00e1c c\u00f4ng th\u1ee9c c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt \u0111ang thu h\u00fat s\u1ef1 quan t\u00e2m m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i, c\u00f3 \u00fd th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng, nh\u1eefng ng\u01b0\u1eddi coi nh\u1eefng \u0111\u1eb7c t\u00ednh n\u00e0y l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tin c\u1eady.<\/p>\n

Bao b\u00ec c\u0169ng \u0111ang tr\u1ea3i qua s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ea5u tr\u00fac. Kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ch\u1ee9c n\u0103ng \u0111\u01a1n thu\u1ea7n, n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c chi\u1ebfn l\u01b0\u1ee3c. Vi\u1ec7c s\u1eed d\u1ee5ng PET t\u00e1i ch\u1ebf (rPET), m\u00e3 QR c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00e1c m\u00f4 h\u00ecnh n\u1ea1p l\u1ea1i ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t t\u00ednh n\u0103ng ti\u00eau chu\u1ea9n c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng v\u00e0o n\u0103m 2025.<\/p>\n

Ng\u01b0\u1eddi ch\u01a1i ch\u00ednh<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c c\u1ee7a Vi\u1ec7t Nam \u0111\u1eb7c tr\u01b0ng b\u1edfi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111a qu\u1ed1c gia v\u00e0 c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba m\u1ea1nh m\u1ebd, m\u1ed7i b\u00ean \u0111\u1ec1u t\u1eadn d\u1ee5ng nh\u1eefng th\u1ebf m\u1ea1nh ri\u00eang bi\u1ec7t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh gi\u00e1 v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

B\u1ea3ng 1. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00ednh trong ng\u00e0nh n\u01b0\u1edbc t\u0103ng l\u1ef1c Vi\u1ec7t Nam n\u0103m 2025<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
C\u00f4ng ty<\/strong><\/td>\nN\u0103m th\u00e0nh l\u1eadp<\/strong><\/p>\n

(b\u1eb1ng ti\u1ebfng Vi\u1ec7t)<\/strong><\/td>\n

Qu\u1ed1c gia<\/strong><\/td>\nH\u1ed3 s\u01a1<\/strong><\/td>\nS\u1ea3n ph\u1ea9m ch\u00ednh<\/strong><\/td>\n<\/tr>\n
Suntory PepsiCo Vi\u1ec7t Nam<\/strong><\/td>\n1994<\/td>\nNh\u1eadt B\u1ea3n v\u00e0 Hoa K\u1ef3<\/td>\nQuan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u1ebft h\u1ee3p chuy\u00ean m\u00f4n v\u1ec1 \u0111\u1ed3 u\u1ed1ng c\u1ee7a Suntory v\u1edbi s\u1ee9c m\u1ea1nh ph\u00e2n ph\u1ed1i c\u1ee7a PepsiCo. Danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u1ea1nh m\u1ebd tr\u00ean nhi\u1ec1u lo\u1ea1i \u0111\u1ed3 u\u1ed1ng mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/td>\nSting (nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb), Sting Gold, c\u00e1c lo\u1ea1i n\u01b0\u1edbc t\u0103ng l\u1ef1c Pepsi.<\/td>\n<\/tr>\n
T\u1eadp \u0111o\u00e0n n\u01b0\u1edbc gi\u1ea3i kh\u00e1t T\u00e2n Hi\u1ec7p Ph\u00e1t<\/strong><\/td>\n1994<\/td>\nVi\u1ec7t Nam<\/td>\nL\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 u\u1ed1ng n\u1ed9i \u0111\u1ecba l\u1edbn nh\u1ea5t v\u1edbi s\u1ea3n l\u01b0\u1ee3ng h\u00e0ng n\u0103m h\u01a1n m\u1ed9t t\u1ef7 l\u00edt. N\u1ed5i ti\u1ebfng v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi trong l\u0129nh v\u1ef1c tr\u00e0 v\u00e0 \u0111\u1ed3 u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng. Xu\u1ea5t kh\u1ea9u sang 16 qu\u1ed1c gia tr\u00ean kh\u1eafp ch\u00e2u \u00c1 v\u00e0 c\u00e1c khu v\u1ef1c kh\u00e1c.<\/td>\nS\u1ed1 1 (nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb), tr\u00e0 th\u1ea3o d\u01b0\u1ee3c Dr. Thanh, Tea+<\/td>\n<\/tr>\n
Coca-Cola Vi\u1ec7t Nam<\/strong><\/td>\n1994<\/td>\nHoa K\u1ef3<\/td>\nL\u00e0 c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi trong l\u0129nh v\u1ef1c \u0111\u1ed3 u\u1ed1ng, t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. C\u1ea1nh tranh m\u1ea1nh m\u1ebd trong ph\u00e2n kh\u00fac \u0111\u1ed3 u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng, m\u1eb7c d\u00f9 v\u1ecb tr\u00ed th\u1ee9 hai thu\u1ed9c v\u1ec1 c\u00e1c lo\u1ea1i n\u01b0\u1edbc ng\u1ecdt c\u00f3 ga.<\/td>\nThums Up, Samurai, Monster Energy ([7]<\/a>)<\/td>\n<\/tr>\n
Red Bull Vi\u1ec7t Nam<\/strong><\/td>\n1999<\/td>\n\u00c1o v\u00e0 Th\u00e1i Lan<\/td>\nL\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong trong l\u0129nh v\u1ef1c \u0111\u1ed3 u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng hi\u1ec7n \u0111\u1ea1i, Red Bull duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd th\u00f4ng qua vi\u1ec7c t\u00e0i tr\u1ee3 cho c\u00e1c m\u00f4n th\u1ec3 thao m\u1ea1o hi\u1ec3m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh. C\u00f4ng ty n\u1eafm gi\u1eef th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3 b\u1ea5t ch\u1ea5p s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng trong n\u01b0\u1edbc.<\/td>\nRed Bull nguy\u00ean b\u1ea3n, Red Bull kh\u00f4ng \u0111\u01b0\u1eddng, Red Bull kh\u00f4ng \u0111\u01b0\u1eddng<\/td>\n<\/tr>\n
Taisho Vi\u1ec7t Nam<\/strong><\/td>\n1999<\/td>\nNh\u1eadt B\u1ea3n<\/td>\nC\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m mang di s\u1ea3n y h\u1ecdc v\u00e0o l\u0129nh v\u1ef1c n\u01b0\u1edbc t\u0103ng l\u1ef1c. T\u1eadp trung v\u00e0o l\u1ee3i \u00edch ch\u1ee9c n\u0103ng v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ee9c kh\u1ecfe h\u01a1n l\u00e0 ti\u1ebfp th\u1ecb theo l\u1ed1i s\u1ed1ng.<\/td>\nLipovitan D, Lipovitan M\u1eadt Nh\u00e2n, Lipovitan Tongkat Ali<\/td>\n<\/tr>\n
T\u1eadp \u0111o\u00e0n Universal Robina (URC)<\/strong><\/td>\n2003<\/td>\nPhilippines<\/td>\nT\u1eadp \u0111o\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111a ng\u00e0nh ASEAN. M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i khu v\u1ef1c m\u1ea1nh m\u1ebd v\u00e0 chuy\u00ean m\u00f4n \u0111a ng\u00e0nh. Nh\u00e0 cung c\u1ea5p tr\u00e0 u\u1ed1ng li\u1ec1n h\u00e0ng \u0111\u1ea7u t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a Vi\u1ec7t Nam.<\/td>\nRed Dragon, C2 Cool & Clean, c\u00e1c lo\u1ea1i \u0111\u1ed3 \u0103n nh\u1eb9 v\u00e0 \u0111\u1ed3 u\u1ed1ng k\u1ebft h\u1ee3p kh\u00e1c nhau.<\/td>\n<\/tr>\n
T\u1eadp \u0111o\u00e0n ti\u00eau d\u00f9ng Masan<\/strong><\/td>\n2004<\/td>\nVi\u1ec7t Nam<\/td>\nL\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a t\u1eadp \u0111o\u00e0n Masan Group v\u1edbi n\u0103ng l\u1ef1c m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG). Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd k\u1ebft h\u1ee3p \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u1edbi ti\u1ebfp th\u1ecb th\u1ec3 thao. D\u1eabn \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf trong s\u1ed1 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam.<\/td>\nTh\u1ee9c d\u1eady 24\/7 (h\u01b0\u01a1ng c\u00e0 ph\u00ea), nh\u1ecf g\u1ecdn, EnerZ<\/td>\n<\/tr>\n
T\u1eadp \u0111o\u00e0n AJE<\/strong><\/td>\n2010<\/td>\nPeru<\/td>\nT\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia M\u1ef9 Latinh v\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd sang ch\u00e2u \u00c1. N\u1ed5i ti\u1ebfng v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. C\u00f3 m\u1eb7t m\u1ea1nh m\u1ebd t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i.<\/td>\nBig Cola, Volt Energy<\/td>\n<\/tr>\n
C\u00f4ng ty \u0111\u1ed3 u\u1ed1ng Monster<\/strong><\/td>\n2014<\/td>\nHoa K\u1ef3<\/td>\n\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, t\u1eadp trung v\u00e0o th\u1ec3 thao m\u1ea1o hi\u1ec3m v\u00e0 v\u0103n h\u00f3a gi\u1edbi tr\u1ebb. Ph\u00e2n ph\u1ed1i h\u1ea1n ch\u1ebf so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang, nh\u01b0ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c kh\u00e1t v\u1ecdng v\u01b0\u01a1n l\u00ean.<\/td>\nMonster Energy, Monster Pipeline Punch, Monster Rossi, Monster Chaos, Monster Ultra<\/td>\n<\/tr>\n
Osotspa (M-150)<\/strong><\/td>\n2019<\/td>\nTh\u00e1i Lan<\/td>\nC\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111\u1ed3 u\u1ed1ng l\u00e2u \u0111\u1eddi c\u1ee7a Th\u00e1i Lan v\u1edbi v\u1ecb th\u1ebf v\u1eefng ch\u1eafc trong khu v\u1ef1c. M-150 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh t\u1ea1i \u0110\u00f4ng Nam \u00c1 v\u00e0 c\u00f4ng th\u1ee9c kh\u00f4ng ga \u0111\u1ed9c \u0111\u00e1o.<\/td>\nN\u01b0\u1edbc t\u0103ng l\u1ef1c M-150<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&Company<\/p>\n

B\u1ee9c tranh c\u1ea1nh tranh cho th\u1ea5y m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c. Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c Vi\u1ec7t Nam b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c \u00f4ng l\u1edbn nh\u01b0 T\u00e2n Hi\u1ec7p Ph\u00e1t, Suntory PepsiCo, Red Bull Vi\u1ec7t Nam, Coca-Cola Vi\u1ec7t Nam v\u00e0 Masan Consumer, nh\u1eefng \u0111\u01a1n v\u1ecb n\u00e0y c\u00f9ng nhau ki\u1ec3m so\u00e1t ph\u1ea7n l\u1edbn gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng.[8]<\/a>C\u00e1c c\u00f4ng ty n\u00e0y \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb l\u1ee3i th\u1ebf kinh t\u1ebf theo quy m\u00f4 trong kh\u00e2u t\u00ecm ngu\u1ed3n cung \u1ee9ng, \u0111\u00f3ng chai v\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean to\u00e0n qu\u1ed1c. C\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0y, v\u1edbi s\u1ef1 t\u1eadp trung \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p trong khi v\u1eabn ph\u00e2n m\u1ea3nh \u1edf c\u00e1c ph\u00e2n kh\u00fac th\u1ea5p h\u01a1n, t\u1ea1o ra c\u1ea3 r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng cho c\u00e1c doanh nghi\u1ec7p m\u1edbi v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng ng\u00e1ch cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1ecf h\u01a1n.<\/p>\n

N\u01b0\u1edbc t\u0103ng l\u1ef1c v\u1ecb c\u00e0 ph\u00ea l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ed5i m\u1edbi th\u00e0nh c\u00f4ng \u0111\u1ed9c \u0111\u00e1o t\u1ea1i Vi\u1ec7t Nam. Theo Frost & Sullivan, n\u0103m 2024, Masan v\u1edbi s\u1ea3n ph\u1ea9m Wakeup 24\/7 \u0111\u00e3 \u0111\u1ee9ng th\u1ee9 t\u01b0 tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c Vi\u1ec7t Nam v\u1edbi th\u1ecb ph\u1ea7n 101%, chi\u1ebfm 3% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng.[9]<\/a>S\u1ea3n ph\u1ea9m n\u00e0y k\u1ebft h\u1ee3p v\u0103n h\u00f3a c\u00e0 ph\u00ea truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam v\u1edbi ch\u1ee9c n\u0103ng c\u1ee7a m\u1ed9t lo\u1ea1i n\u01b0\u1edbc t\u0103ng l\u1ef1c hi\u1ec7n \u0111\u1ea1i, ch\u1ee9ng minh c\u00e1ch th\u1ee9c b\u1ea3n \u0111\u1ecba h\u00f3a th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Gi\u00e1 c\u1ea3 c\u00e1c lo\u1ea1i n\u01b0\u1edbc t\u0103ng l\u1ef1c ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. Gi\u00e1 n\u01b0\u1edbc t\u0103ng l\u1ef1c t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb 11.000 \u0111\u1ebfn 18.000 VND, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u01b0 Monster c\u00f3 gi\u00e1 kho\u1ea3ng 28.000 \u0111\u1ebfn 31.000 VND\/lon 355ml. Tuy nhi\u00ean, c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n, cho th\u1ea5y s\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u00ednh trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ed5 th\u00f4ng.<\/p>\n

\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i<\/strong><\/h3>\n

C\u01a1 h\u1ed9i ch\u00ednh<\/strong><\/h4>\n

L\u1ed9 tr\u00ecnh \u0111\u1ed5i m\u1edbi t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c y t\u1ebf<\/strong>Thu\u1ebf \u0111\u01b0\u1eddng s\u1eafp c\u00f3 hi\u1ec7u l\u1ef1c v\u00e0o n\u0103m 2027 t\u1ea1o ra l\u1ee3i th\u1ebf ti\u00ean phong cho c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng th\u1ee9c \u00edt \u0111\u01b0\u1eddng v\u00e0 ch\u1ee9c n\u0103ng th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn. Th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ch\u1ec9 \u0111\u01a1n thu\u1ea7n thay th\u1ebf ch\u1ea5t t\u1ea1o ng\u1ecdt \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 \u0111\u1ed9ng \u01b0a th\u00edch ch\u1ee9 kh\u00f4ng ph\u1ea3i mi\u1ec5n c\u01b0\u1ee1ng ch\u1ea5p nh\u1eadn. \u0110\u1ea7u t\u01b0 v\u00e0o n\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ea5t t\u1ea1o ng\u1ecdt t\u1ef1 nhi\u00ean, chi\u1ebft xu\u1ea5t th\u1ef1c v\u1eadt v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n ch\u1ee9c n\u0103ng s\u1ebd gi\u00fap c\u00e1c c\u00f4ng ty \u0111i tr\u01b0\u1edbc c\u00e1c quy \u0111\u1ecbnh.<\/p>\n

Ph\u00e1t tri\u1ec3n ph\u00e2n kh\u00fac cao c\u1ea5p<\/strong>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng cao v\u1ec1 s\u1ee9c kh\u1ecfe t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p. Tuy nhi\u00ean, th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi ph\u1ea3i gi\u00e1o d\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 l\u1ee3i \u00edch ch\u1ee9c n\u0103ng b\u1eb1ng c\u00e1ch bi\u1ec7n minh cho m\u1ee9c gi\u00e1 cao h\u01a1n. C\u00e1c l\u1ef1a ch\u1ecdn cao c\u1ea5p nh\u01b0 Monster c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n. \u0110\u1ea7u t\u01b0 b\u1ec1n v\u1eefng v\u00e0o gi\u00e1o d\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/strong>T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng internet cao v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n d\u1ecbch sang c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 m\u1ed9t con \u0111\u01b0\u1eddng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc t\u0103ng l\u1ef1c. C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ra \u0111\u1eddi trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ed7 tr\u1ee3 vi\u1ec7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u0169ng nh\u01b0 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u1eddi gian th\u1ef1c. Trong h\u1ec7 sinh th\u00e1i n\u00e0y, ti\u1ebfp th\u1ecb th\u00f4ng qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng nh\u1ecf (micro-influencer marketing) v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng thu\u1ed9c th\u1ebf h\u1ec7 Z, nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i c\u1ee7a ng\u00e0nh n\u01b0\u1edbc t\u0103ng l\u1ef1c.<\/p>\n

Nh\u1eefng th\u00e1ch th\u1ee9c ch\u00ednh<\/strong><\/h4>\n

C\u1ea1nh tranh gi\u00e1 c\u1ea3 gay g\u1eaft<\/strong>C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u01a1 c\u1ea5u chi ph\u00ed th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1eabn r\u1ea5t nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ea3, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c t\u1eadp trung trong kho\u1ea3ng gi\u00e1 8.000 VND \u2013 18.000 VND. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i ph\u1ea3i ch\u1ea5p nh\u1eadn bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n ho\u1eb7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t h\u1ea5p d\u1eabn \u0111\u1ec3 bi\u1ec7n minh cho m\u1ee9c gi\u00e1 cao h\u01a1n.<\/p>\n

L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp<\/strong>Red Bull, Sting v\u00e0 Number 1 n\u1ed5i l\u00ean l\u00e0 ba th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c Vi\u1ec7t Nam. \u0110\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng c\u1ea5u tr\u00fac th\u1ecb hi\u1ebfu \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb b\u1ec1n v\u1eefng v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng. C\u00e1c s\u1ea3n ph\u1ea9m "\u0103n theo" s\u1ebd kh\u00f3 c\u1ea1nh tranh b\u1ea5t k\u1ec3 s\u1ee9c m\u1ea1nh ph\u00e2n ph\u1ed1i.<\/p>\n

S\u1ef1 ph\u1ee9c t\u1ea1p v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd: <\/strong>Thu\u1ebf \u0111\u01b0\u1eddng n\u0103m 2027 th\u1ec3 hi\u1ec7n r\u1ee7i ro ph\u00e1p l\u00fd r\u00f5 r\u1ec7t, nh\u01b0ng c\u00e1c quy \u0111\u1ecbnh r\u1ed9ng h\u01a1n v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m, ghi nh\u00e3n v\u00e0 qu\u1ea3ng c\u00e1o v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ph\u1ee9c t\u1ea1p trong vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c y\u00eau c\u1ea7u ph\u00e1p l\u00fd c\u1ee7a Vi\u1ec7t Nam \u0111\u1ed3ng th\u1eddi qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c b\u00ean li\u00ean quan c\u1ee7a ch\u00ednh ph\u1ee7 \u1edf c\u1ea5p qu\u1ed1c gia v\u00e0 t\u1ec9nh.<\/p>\n

Y\u00eau c\u1ea7u v\u1ec1 b\u1ea3n \u0111\u1ecba h\u00f3a v\u0103n h\u00f3a:<\/strong> S\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam trong vi\u1ec7c th\u01b0\u1edfng th\u1ee9c n\u01b0\u1edbc t\u0103ng l\u1ef1c k\u00e8m \u0111\u00e1 v\u00e0 \u0111\u1ed3 \u0103n thay v\u00ec u\u1ed1ng v\u1ed9i v\u00e0ng khi \u0111ang di chuy\u1ec3n, th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n so v\u1edbi th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ph\u01b0\u01a1ng T\u00e2y. \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, ki\u1ec3u d\u00e1ng bao b\u00ec v\u00e0 c\u00e1ch ph\u1ee5c v\u1ee5 c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch \u0111\u1ecba ph\u01b0\u01a1ng thay v\u00ec nh\u1eadp kh\u1ea9u nguy\u00ean m\u1eabu to\u00e0n c\u1ea7u m\u00e0 kh\u00f4ng thay \u0111\u1ed5i.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> https:\/\/www.mordorintelligence.com\/industry-reports\/vietnam-energy-drinks-market<\/a><\/p>\n

[2]<\/a> https:\/\/www.thereportcubes.com\/infographics\/energy-drink-market-vietnam<\/a><\/p>\n

[3]<\/a> https:\/\/www.mordorintelligence.com\/industry-reports\/vietnam-energy-drinks-market<\/a><\/p>\n

[4]<\/a> https:\/\/www.thereportcubes.com\/infographics\/energy-drink-market-vietnam<\/a><\/p>\n

[5]<\/a> https:\/\/thoibaotaichinhvietnam.vn\/ap-thue-tieu-thu-dac-biet-voi-nuoc-giai-khat-co-duong-tu-nam-2027-178303.html<\/a><\/p>\n

[6]<\/a> https:\/\/dhmarketing.vn\/toan-canh-thi-truong-nuoc-giai-khat-2025-co-hoi-thach-thuc-va-xu-huong\/<\/a><\/p>\n

[7]<\/a> Coca-Cola l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c c\u1ee7a Monster Energy t\u1ea1i Vi\u1ec7t Nam, sau khi Coca-Cola mua l\u1ea1i c\u1ed5 ph\u1ea7n c\u1ee7a Monster v\u00e0 t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp c\u1ee7a Coca-Cola \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Monster t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

[8]<\/a> https:\/\/www.mordorintelligence.com\/industry-reports\/vietnam-energy-drinks-market<\/a><\/p>\n

[9]<\/a> https:\/\/masanconsumer.com\/wp-content\/uploads\/2025\/06\/MSC_AR_2024_ENG_compressed.pdf<\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc t\u0103ng l\u1ef1c t\u1ea1i Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i c\u1ea5u tr\u00fac nhanh ch\u00f3ng, t\u1ea1o ra c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>","protected":false},"author":12,"featured_media":23564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVietnam Energy Drink market: Key updates in 2025 - B-Company<\/title>\n<meta name=\"description\" content=\"Energy drink market in Vietnam is undergoing rapid structural change, creating both opportunities and challenges for investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnams-energy-drink-market-key-updates-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam Energy Drink market: Key updates in 2025 - 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