{"id":23513,"date":"2026-01-13T18:17:30","date_gmt":"2026-01-13T11:17:30","guid":{"rendered":"https:\/\/b-company.jp\/?p=23513"},"modified":"2026-01-13T18:17:30","modified_gmt":"2026-01-13T11:17:30","slug":"vietnam-food-delivery-market-2025-key-updates","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnam-food-delivery-market-2025-key-updates\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025: Nh\u1eefng c\u1eadp nh\u1eadt quan tr\u1ecdng"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn b\u01b0\u1edbc ngo\u1eb7t v\u00e0o n\u0103m 2025 khi c\u1ee5c di\u1ec7n tr\u1edf n\u00ean t\u1eadp trung h\u01a1n sau s\u1ef1 r\u00fat lui c\u1ee7a Gojek. Trong khi GrabFood v\u00e0 ShopeeFood hi\u1ec7n \u0111ang d\u1eabn \u0111\u1ea7u, nh\u1eefng g\u01b0\u01a1ng m\u1eb7t m\u1edbi nh\u01b0 Xanh SM Ngon \u0111ang chuy\u1ec3n tr\u1ecdng t\u00e2m c\u1ea1nh tranh t\u1eeb vi\u1ec7c gi\u1ea3m gi\u00e1 \u0111\u01a1n thu\u1ea7n sang t\u1ed1c \u0111\u1ed9 v\u00e0 \u0111\u1ed9 tin c\u1eady trong ho\u1ea1t \u0111\u1ed9ng. B\u1ea5t ch\u1ea5p nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng, c\u00e1c nh\u00e0 h\u00e0ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng l\u1edbn t\u1eeb ph\u00ed d\u1ecbch v\u1ee5 v\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o, ngay c\u1ea3 khi c\u00e1c m\u00f4 h\u00ecnh s\u1eed d\u1ee5ng kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t xu\u1ea5t hi\u1ec7n gi\u1eefa H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Cu\u1ed1i c\u00f9ng, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 v\u01b0\u1ee3t ra kh\u1ecfi s\u1ef1 m\u1edf r\u1ed9ng \u0111\u01a1n thu\u1ea7n \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t cu\u1ed9c chi\u1ebfn kh\u1ed1c li\u1ec7t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

Theo \u01b0\u1edbc t\u00ednh c\u1ee7a Statista v\u00e0 VECOM, doanh thu th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 \u0111\u1ea1t g\u1ea7n 3 t\u1ef7 USD, t\u0103ng kho\u1ea3ng 151 t\u1ef7 3 ngh\u00ecn t\u1ef7 USD so v\u1edbi n\u0103m 2024.[1]<\/a> L\u0129nh v\u1ef1c n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t theo khu v\u1ef1c, v\u1edbi v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i d\u1ef1a tr\u00ean v\u0103n h\u00f3a v\u00e0 logistics \u0111\u1ecba ph\u01b0\u01a1ng. Theo kh\u1ea3o s\u00e1t th\u00e1ng 4 n\u0103m 2025, t\u1ea1i H\u00e0 N\u1ed9i, ShopeeFood duy tr\u00ec th\u1ecb ph\u1ea7n th\u1ed1ng tr\u1ecb v\u1edbi 56%. Ng\u01b0\u1ee3c l\u1ea1i, GrabFood d\u1eabn \u0111\u1ea7u t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u1edbi kho\u1ea3ng 50% th\u1ecb ph\u1ea7n, n\u01a1i \u0111\u1ed9i ng\u0169 t\u00e0i x\u1ebf kh\u1ed5ng l\u1ed3 v\u00e0 thu\u1eadt to\u00e1n v\u01b0\u1ee3t tr\u1ed9i \u0111\u00e1p \u1ee9ng nh\u1ecbp s\u1ed1ng nhanh h\u01a1n c\u1ee7a th\u00e0nh ph\u1ed1 ph\u00eda Nam. BeFood c\u0169ng \u0111\u1ea1t hi\u1ec7u su\u1ea5t m\u1ea1nh nh\u1ea5t t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, v\u1edbi 11% th\u1ecb ph\u1ea7n so v\u1edbi 9% t\u1ea1i H\u00e0 N\u1ed9i.[2]<\/a>.<\/p>\n

Vietnam\u2019s online food delivery market in April 2025<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: % s\u1ed1 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi
\n\"Vietnam\u2019s<\/p>\n

Ngu\u1ed3n: NielsenIQ, Decision Lab<\/p>\n

Theo \u0111\u1ea1i di\u1ec7n ShopeeFood Vi\u1ec7t Nam, s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng trong qu\u00fd 3 n\u0103m 2025 \u0111\u00e3 t\u0103ng h\u01a1n 301 t\u1ef7 TP3T so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, v\u1edbi nhu c\u1ea7u cao nh\u1ea5t \u0111\u1ebfn t\u1eeb nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng v\u00e0 sinh vi\u00ean. \u0110\u1eb7c bi\u1ec7t, ShopeeFood thu h\u00fat m\u1ea1nh m\u1ebd th\u1ebf h\u1ec7 Z (16-24 tu\u1ed5i), t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf t\u00edch h\u1ee3p v\u1edbi h\u1ec7 sinh th\u00e1i Shopee r\u1ed9ng l\u1edbn h\u01a1n v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 m\u1ea1nh m\u1ebd \u0111\u1ec3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn m\u1eb7c \u0111\u1ecbnh cho c\u00e1c d\u1ecbp \u201c\u0103n v\u1eb7t\u201d nh\u01b0 tr\u00e0 s\u1eefa tr\u00e2n ch\u00e2u v\u00e0 \u0111\u1ed3 \u0103n \u0111\u01b0\u1eddng ph\u1ed1. Ng\u01b0\u1ee3c l\u1ea1i, GrabFood l\u1ea1i chi\u1ebfm \u01b0u th\u1ebf trong nh\u00f3m ng\u01b0\u1eddi l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p l\u1edbn tu\u1ed5i (35+) v\u00e0 c\u00e1c gia \u0111\u00ecnh, ph\u00e2n kh\u00fac t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (AOV) cao h\u01a1n th\u00f4ng qua c\u00e1c \u0111\u01a1n h\u00e0ng tr\u1ecdn b\u1eefa.3<\/sup>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng n\u00e0y, \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1ecbch v\u1ee5 v\u00e0 t\u1ed1c \u0111\u1ed9 giao h\u00e0ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n so v\u1edbi s\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ea3.<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n h\u1ee3p nh\u1ea5t r\u00f5 r\u1ec7t h\u01a1n. Vi\u1ec7c Gojek r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng v\u00e0o th\u00e1ng 9 n\u0103m 2024 \u0111\u00e3 l\u00e0m gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh quy m\u00f4 l\u1edbn, \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi c\u1ea5u tr\u00fac t\u1eadp trung h\u01a1n v\u00e0o n\u0103m 2025. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c \u00f4ng l\u1edbn gi\u1ea3m \u0111i, c\u1ea1nh tranh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi kh\u1ea3 n\u0103ng duy tr\u00ec quy m\u00f4 v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf, thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n.<\/p>\n

B\u1ea5t ch\u1ea5p s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ea5u tr\u00fac n\u00e0y, s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a d\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n v\u1eabn ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, v\u00e0 t\u00ecnh h\u00ecnh kinh t\u1ebf ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n \u0111\u1ed1i v\u1edbi c\u1ea3 n\u1ec1n t\u1ea3ng v\u00e0 nh\u00e0 h\u00e0ng. Gi\u1ea3m gi\u00e1 v\u00e0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00f4ng mu\u1ed1n c\u1eaft gi\u1ea3m c\u00e1c \u01b0u \u0111\u00e3i v\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Do \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u1eabn l\u00e0 \u0111\u00f2n b\u1ea9y quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nhu c\u1ea7u ngay c\u1ea3 khi \u00e1p l\u1ef1c l\u1ee3i nhu\u1eadn ng\u00e0y c\u00e0ng gia t\u0103ng.<\/p>\n

V\u1ec1 ph\u00eda ng\u01b0\u1eddi b\u00e1n, chi ph\u00ed li\u00ean quan \u0111\u1ebfn n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean nhanh ch\u00f3ng. C\u00e1c nh\u00e0 h\u00e0ng th\u01b0\u1eddng ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng kho\u1ea3ng 251 TP3T, c\u1ed9ng th\u00eam thu\u1ebf, v\u00e0 th\u01b0\u1eddng chi th\u00eam 10\u2013151 TP3T doanh thu cho qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n\u2014\u0111\u00f4i khi th\u1eadm ch\u00ed l\u00ean \u0111\u1ebfn 10\u2013201 TP3T trong c\u00e1c l\u0129nh v\u1ef1c c\u1ea1nh tranh h\u01a1n. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, khi k\u1ebft h\u1ee3p ph\u00ed, qu\u1ea3ng c\u00e1o v\u00e0 tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, t\u1ed5ng g\u00e1nh n\u1eb7ng li\u00ean quan \u0111\u1ebfn n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 l\u00ean t\u1edbi kho\u1ea3ng 40\u2013451 TP3T doanh thu. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra t\u00ecnh hu\u1ed1ng ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 x\u1eed l\u00fd nhi\u1ec1u \u0111\u01a1n h\u00e0ng h\u01a1n nh\u01b0ng l\u1ea1i gi\u1eef l\u1ea1i l\u1ee3i nhu\u1eadn \u00edt h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n

Nh\u1eefng \u00e1p l\u1ef1c n\u00e0y \u0111ang bu\u1ed9c nhi\u1ec1u nh\u00e0 h\u00e0ng ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 t\u0103ng gi\u00e1 th\u1ef1c \u0111\u01a1n \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed t\u0103ng cao, trong khi nh\u1eefng nh\u00e0 h\u00e0ng kh\u00e1c \u01b0u ti\u00ean c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 l\u1ee3i nhu\u1eadn cao h\u01a1n nh\u01b0 \u0111\u1ed3 u\u1ed1ng v\u00e0 \u0111\u1ed3 \u0103n nh\u1eb9 \u0111\u1ec3 b\u1ea3o v\u1ec7 kh\u1ea3 n\u0103ng sinh l\u1eddi. \u0110\u1ed3ng th\u1eddi, ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb \u0111ang c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed trong \u1ee9ng d\u1ee5ng v\u00e0 gi\u00e0nh l\u1ea1i quy\u1ec1n ki\u1ec3m so\u00e1t m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Trong khi \u0111\u00f3, cu\u1ed9c c\u1ea1nh tranh \u0111ang chuy\u1ec3n d\u1ecbch t\u1eeb cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 thu\u1ea7n t\u00fay sang ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u1ed1c \u0111\u1ed9 giao h\u00e0ng. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t qu\u00fd 1 n\u0103m 2025 tr\u00ean kh\u1eafp c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a Vi\u1ec7t Nam cho th\u1ea5y ch\u1ec9 c\u00f3 261.000 ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn \u1ee9ng d\u1ee5ng ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean gi\u00e1 th\u1ea5p. Thay v\u00e0o \u0111\u00f3, g\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 kh\u00e1ch h\u00e0ng (471.000 ng\u01b0\u1eddi d\u00f9ng) \u01b0u ti\u00ean giao h\u00e0ng nhanh, v\u00e0 411.000 ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a t\u00e0i x\u1ebf v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y gi\u00e1 r\u1ebb nh\u1ea5t kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4 th\u1ecb, v\u00ec \u0111\u1ed9 tin c\u1eady v\u00e0 t\u1ed1c \u0111\u1ed9 ng\u00e0y c\u00e0ng \u0111\u1ecbnh h\u00ecnh gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn.<\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u n\u00e0y, c\u00e1c n\u1ec1n t\u1ea3ng \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng d\u1ecbch v\u1ee5 cao h\u01a1n. V\u00ed d\u1ee5, Xanh SM Ngon t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1ch cam k\u1ebft kh\u00f4ng g\u1ed9p \u0111\u01a1n h\u00e0ng, nh\u1eb1m gi\u1eef cho m\u00f3n \u0103n lu\u00f4n n\u00f3ng v\u00e0 gi\u1ea3m thi\u1ec3u sai s\u00f3t khi giao h\u00e0ng th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p m\u1ed9t ng\u01b0\u1eddi giao m\u1ed9t \u0111\u01a1n h\u00e0ng. T\u01b0\u01a1ng t\u1ef1, GrabFood \u0111ang t\u1eadn d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh giao h\u00e0ng m\u1edbi nh\u1eb1m gi\u1ea3m th\u1eddi gian giao h\u00e0ng trung b\u00ecnh xu\u1ed1ng kho\u1ea3ng 20 ph\u00fat, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00e0o gi\u1edd cao \u0111i\u1ec3m bu\u1ed5i s\u00e1ng v\u00e0 bu\u1ed5i t\u1ed1i.<\/p>\n

Ng\u01b0\u1eddi ch\u01a1i ch\u00ednh<\/strong><\/h3>\n

\u0110\u1ebfn gi\u1eefa n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam b\u1ecb chi ph\u1ed1i b\u1edfi ba t\u00ean tu\u1ed5i ch\u00ednh: ShopeeFood, GrabFood v\u00e0 BeFood. V\u1edbi hai c\u00f4ng ty d\u1eabn \u0111\u1ea7u (ShopeeFood v\u00e0 GrabFood) ki\u1ec3m so\u00e1t h\u01a1n 901.300 t\u1ef7 USD th\u1ecb tr\u01b0\u1eddng, l\u0129nh v\u1ef1c n\u00e0y hi\u1ec7n \u0111ang c\u00f3 m\u1ee9c \u0111\u1ed9 t\u1eadp trung cao. Th\u00eam v\u00e0o \u0111\u00f3, Xanh SM Ngon ch\u00ednh th\u1ee9c ra m\u1eaft d\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh v\u00e0o ng\u00e0y 23 th\u00e1ng 7 n\u0103m 2025, v\u1edbi ch\u00ednh s\u00e1ch kh\u00f4ng gom \u0111\u01a1n h\u00e0ng, m\u1ed9t t\u00ednh n\u0103ng kh\u00e1c bi\u1ec7t quan tr\u1ecdng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u.<\/p>\n

\u1ee8ng d\u1ee5ng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n\n\n\n\n
STT<\/strong><\/td>\nTh\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td>\nQu\u1ed1c gia<\/strong><\/td>\nNh\u1eadp c\u1ea3nh Vi\u1ec7t Nam<\/strong><\/td>\nM\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn<\/strong><\/td>\n<\/tr>\n
1<\/td>\nShopeeFood<\/td>\nSingapore<\/td>\n2015<\/td>\nShopeeFood, n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 t\u00ean l\u00e0 \u201cNow\u201d, \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u00e0o h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Shopee.<\/td>\n<\/tr>\n
2<\/td>\nGrabFood<\/td>\nM\u00e3 Lai<\/td>\n2018<\/td>\nM\u1ed9t d\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n n\u1eb1m trong \u1ee9ng d\u1ee5ng \u0111a d\u1ecbch v\u1ee5 Grab, t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 \u0111i\u1ec1u ph\u1ed1i t\u00e0i x\u1ebf t\u1ed1i \u01b0u v\u00e0 m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c nh\u00e0 h\u00e0ng r\u1ed9ng kh\u1eafp.<\/td>\n<\/tr>\n
3<\/td>\nBeFood<\/td>\nVi\u1ec7t Nam<\/td>\n2022<\/td>\nD\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n c\u1ee7a \u1ee9ng d\u1ee5ng g\u1ecdi xe \u201cBe\u201d t\u1ea1i Vi\u1ec7t Nam t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh cho kh\u00e1ch h\u00e0ng.<\/td>\n<\/tr>\n
4<\/td>\nXanh SM Ngon<\/td>\nVi\u1ec7t Nam<\/td>\n2025<\/td>\nM\u1ed9t \u0111\u01a1n v\u1ecb m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n b\u1eb1ng GSM, ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng xe \u0111i\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng 100%.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&Company<\/p>\n

\u00dd ngh\u0129a<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro t\u0103ng tr\u01b0\u1edfng, nh\u01b0ng b\u1ea3n ch\u1ea5t c\u1ee7a c\u01a1 h\u1ed9i \u0111ang thay \u0111\u1ed5i. Khi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 \u00edt n\u1ec1n t\u1ea3ng quy m\u00f4 l\u1edbn, c\u1ea1nh tranh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi chi\u1ec1u s\u00e2u c\u1ee7a h\u1ec7 sinh th\u00e1i (ngu\u1ed3n cung nh\u00e0 cung c\u1ea5p, n\u0103ng l\u1ef1c h\u1eadu c\u1ea7n, kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a d\u1ecbch v\u1ee5). \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi tham gia v\u00e0 c\u00e1c doanh nghi\u1ec7p h\u1ed7 tr\u1ee3, \u0111i\u1ec1u n\u00e0y kh\u00f4ng t\u1ef1 \u0111\u1ed9ng d\u1eabn \u0111\u1ebfn vi\u1ec7c gia nh\u1eadp d\u1ec5 d\u00e0ng h\u01a1n; thay v\u00e0o \u0111\u00f3, n\u00f3 cho th\u1ea5y r\u1eb1ng th\u00e0nh c\u00f4ng s\u1ebd d\u1ec5 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n khi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ed5 sung cho c\u00e1c n\u1ec1n t\u1ea3ng hi\u1ec7n c\u00f3 ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m ngh\u1ebdn c\u1ee5 th\u1ec3 trong chu\u1ed7i gi\u00e1 tr\u1ecb, thay v\u00ec c\u1ed1 g\u1eafng sao ch\u00e9p ho\u00e0n to\u00e0n c\u00e1c m\u00f4 h\u00ecnh th\u1ecb tr\u01b0\u1eddng quy m\u00f4 l\u1edbn.<\/p>\n

Trong b\u1ed1i c\u1ea3nh n\u00e0y, m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c c\u01a1 h\u1ed9i v\u1eabn kh\u1ea3 thi. Vi\u1ec7c h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb\u2014ch\u1eb3ng h\u1ea1n nh\u01b0 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 t\u1ed1t h\u01a1n \u0111\u1ec3 qu\u1ea3n l\u00fd th\u1ef1c \u0111\u01a1n, d\u1ef1 b\u00e1o nhu c\u1ea7u v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng\u2014c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 h\u00e0ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n trong b\u1ed1i c\u1ea3nh chi ph\u00ed li\u00ean quan \u0111\u1ebfn n\u1ec1n t\u1ea3ng ng\u00e0y c\u00e0ng t\u0103ng. Bao b\u00ec v\u00e0 b\u1ea3o qu\u1ea3n ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m (v\u00ed d\u1ee5: gi\u1eef nhi\u1ec7t v\u00e0 ng\u0103n ng\u1eeba tr\u00e0n \u0111\u1ed5) c\u0169ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb7t tr\u1ecdng t\u00e2m l\u1edbn h\u01a1n v\u00e0o \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1ecbch v\u1ee5 giao h\u00e0ng. Song song \u0111\u00f3, \u0111\u1ed5i m\u1edbi trong l\u0129nh v\u1ef1c h\u1eadu c\u1ea7n (t\u1ed1i \u01b0u h\u00f3a tuy\u1ebfn \u0111\u01b0\u1eddng, quy t\u1eafc gom h\u00e0ng v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u) c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c kho\u1ea3n tr\u1ee3 c\u1ea5p l\u1edbn h\u01a1n.<\/p>\n

\u0110\u1ed3ng th\u1eddi, th\u1ecb tr\u01b0\u1eddng \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n h\u1ea1n ch\u1ebf v\u1ec1 t\u00e0i ch\u00ednh h\u01a1n. Khuy\u1ebfn m\u00e3i v\u1eabn l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa vi\u1ec7c duy tr\u00ec kh\u1ed1i l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh t\u1ebf tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m. Trong khi \u0111\u00f3, c\u00e1c nh\u00e0 h\u00e0ng ti\u1ebfp t\u1ee5c ph\u1ea3i g\u00e1nh ch\u1ecbu m\u1ed9t lo\u1ea1t chi ph\u00ed li\u00ean quan \u0111\u1ebfn n\u1ec1n t\u1ea3ng\u2014hoa h\u1ed3ng, thu\u1ebf v\u00e0 nhu c\u1ea7u qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb\u2014th\u01b0\u1eddng b\u1ecb c\u1ed9ng th\u00eam b\u1edfi vi\u1ec7c tham gia c\u00e1c chi\u1ebfn d\u1ecbch gi\u1ea3m gi\u00e1. T\u00ecnh tr\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng cao h\u01a1n nh\u01b0ng l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 s\u1eb5n l\u00f2ng ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o c\u00e1c k\u00eanh n\u1ec1n t\u1ea3ng trong d\u00e0i h\u1ea1n v\u00e0 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng r\u1ee7i ro m\u1ea5t kh\u00e1ch h\u00e0ng \u1edf ph\u00eda cung \u1ee9ng.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> https:\/\/thoibaonganhang.vn\/mua-sam-va-dat-do-an-online-bung-no-thoi-quen-tieu-dung-so-nam-2025-173233.html<\/p>\n

[2]<\/a> https:\/\/dtinews.dantri.com.vn\/vietnam-today\/vietnams-food-delivery-market-booms-20250710142707966.htm<\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn b\u01b0\u1edbc ngo\u1eb7t v\u00e0o n\u0103m 2025, h\u01b0\u1edbng t\u1edbi cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>","protected":false},"author":12,"featured_media":23517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1337],"yoast_head":"\nVietnam Food Delivery market 2025: Key updates - B-Company<\/title>\n<meta name=\"description\" content=\"The food delivery market in Vietnam reached a turning point in 2025, moving toward a high-stakes battle over service quality and efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnam-food-delivery-market-2025-key-updates\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam Food Delivery market 2025: Key updates - 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