{"id":23496,"date":"2026-01-09T21:19:22","date_gmt":"2026-01-09T14:19:22","guid":{"rendered":"https:\/\/b-company.jp\/?p=23496"},"modified":"2026-01-09T21:19:22","modified_gmt":"2026-01-09T14:19:22","slug":"vietnam-supermarket-market-main-players-and-market-trends","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnam-supermarket-market-main-players-and-market-trends\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng si\u00eau th\u1ecb Vi\u1ec7t Nam: C\u00e1c nh\u00e0 cung c\u1ea5p ch\u00ednh v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"<p><span data-contrast=\"auto\"><div class=\"vc_row wpb_row vc_row-fluid\"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-info-circle\"><\/i><\/div><p><\/span><i><span data-contrast=\"auto\">B&amp;Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/span><\/i><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Trong m\u1ee5c \u201cTin v\u1eafn Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&amp;Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 c\u00e1c phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang t\u1eebng th\u00f4ng tin. Di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.\u00a0<\/span><\/i><span data-contrast=\"auto\"><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng si\u00eau th\u1ecb Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng \u1ed5n \u0111\u1ecbnh nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i r\u1ed9ng l\u1edbn h\u01a1n h\u01b0\u1edbng t\u1edbi b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i. Ng\u00e0nh n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong n\u01b0\u1edbc m\u1ea1nh m\u1ebd, s\u1ef1 tham gia ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i v\u00e0 k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh minh b\u1ea1ch v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm. Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 c\u1ea5u tr\u00fac trong ph\u00e2n ph\u1ed1i, s\u1ef1 m\u1edf r\u1ed9ng \u0111\u1ecba l\u00fd ra ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 c\u00e1c c\u1ea3i c\u00e1ch ph\u00e1p l\u00fd h\u1ed7 tr\u1ee3 \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 d\u1ecbch chuy\u1ec3n kh\u1ecfi th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng. T\u1ea5t c\u1ea3 nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y \u0111\u00e3 \u0111\u1ecbnh v\u1ecb si\u00eau th\u1ecb nh\u01b0 m\u1ed9t ti\u1ec1m n\u0103ng l\u1edbn trong h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i c\u1ee7a Vi\u1ec7t Nam.<\/p>\n<h3><strong>T\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng si\u00eau th\u1ecb Vi\u1ec7t Nam<\/strong><\/h3>\n<p>\u0110\u1ebfn n\u0103m 2025, t\u1ed5ng doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean to\u00e0n qu\u1ed1c \u0111\u1ea1t 269 t\u1ef7 USD, t\u0103ng 101 ngh\u00ecn t\u1ef7 INR so v\u1edbi n\u0103m 2024. Ri\u00eang \u0111\u1ebfn n\u0103m 2025, c\u00e1c k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i (bao g\u1ed3m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, si\u00eau th\u1ecb, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, c\u1eeda h\u00e0ng chuy\u00ean doanh) chi\u1ebfm kho\u1ea3ng 301 ngh\u00ecn t\u1ef7 INR trong t\u1ed5ng doanh thu b\u00e1n l\u1ebb, t\u0103ng 221 ngh\u00ecn t\u1ef7 INR so v\u1edbi n\u0103m 2024. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao h\u01a1n c\u1ee7a c\u00e1c k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i. Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u1eabn c\u00f2n r\u1ea5t l\u1edbn nh\u1edd chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng cao v\u00e0 s\u1ef1 hi\u1ec7n \u0111\u1ea1i h\u00f3a ng\u00e0nh b\u00e1n l\u1ebb.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>Total retail sales of goods and services revenue by Distribution channels (2021-2025)<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-23499\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Total-retail-sales-of-goods-and-services-revenue-by-Distribution-channels-2021-2025.png\" alt=\"Total retail sales of goods and services revenue by Distribution channels (2021-2025)\" width=\"534\" height=\"274\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Total-retail-sales-of-goods-and-services-revenue-by-Distribution-channels-2021-2025.png 847w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Total-retail-sales-of-goods-and-services-revenue-by-Distribution-channels-2021-2025-300x154.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Total-retail-sales-of-goods-and-services-revenue-by-Distribution-channels-2021-2025-768x394.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Total-retail-sales-of-goods-and-services-revenue-by-Distribution-channels-2021-2025-18x9.png 18w\" sizes=\"(max-width: 534px) 100vw, 534px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/dms.gov.vn\/documents\/d\/guest\/bc-ttnd-2025-pdf\">C\u01a1 quan Gi\u00e1m s\u00e1t v\u00e0 Ph\u00e1t tri\u1ec3n Th\u1ecb tr\u01b0\u1eddng N\u1ed9i \u0111\u1ecba \u2013 B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng<\/a><\/p>\n<p>S\u1ed1 l\u01b0\u1ee3ng si\u00eau th\u1ecb \u0111\u00e3 t\u0103ng l\u00ean trong th\u1eadp k\u1ef7 qua, ph\u1ea3n \u00e1nh t\u1ea7m quan tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, c\u00f3 t\u1ed5 ch\u1ee9c so v\u1edbi c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng, v\u1ed1n v\u1eabn l\u1edbn nh\u01b0ng t\u01b0\u01a1ng \u0111\u1ed1i tr\u00ec tr\u1ec7. S\u1ed1 l\u01b0\u1ee3ng si\u00eau th\u1ecb t\u0103ng m\u1ed7i n\u0103m v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 5% trong giai \u0111o\u1ea1n 2015-2024. M\u1eb7t kh\u00e1c, s\u1ed1 l\u01b0\u1ee3ng ch\u1ee3 truy\u1ec1n th\u1ed1ng gi\u1ea3m t\u1eeb 8.660 v\u00e0o n\u0103m 2015 xu\u1ed1ng c\u00f2n 8.274 v\u00e0o n\u0103m 2024, cho th\u1ea5y CAGR l\u00e0 \u20130,51%.<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>Number of supermarkets nationwide 2015-2024<\/strong><\/p>\n<p style=\"text-align: center;\">\u0110\u01a1n v\u1ecb: Si\u00eau th\u1ecb<br \/>\n<img decoding=\"async\" class=\"alignnone  wp-image-23498\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Number-of-supermarkets-nationwide-2015-2024.png\" alt=\"Number of supermarkets nationwide 2015-2024\" width=\"505\" height=\"212\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Number-of-supermarkets-nationwide-2015-2024.png 770w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Number-of-supermarkets-nationwide-2015-2024-300x126.png 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Number-of-supermarkets-nationwide-2015-2024-768x323.png 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Number-of-supermarkets-nationwide-2015-2024-18x8.png 18w\" sizes=\"(max-width: 505px) 100vw, 505px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/www.nso.gov.vn\/en\/px-web\/?pxid=E0805&amp;theme=Trade%2C%20Price%20and%20Tourist\">V\u0103n ph\u00f2ng Th\u1ed1ng k\u00ea Qu\u1ed1c gia<\/a><\/p>\n<h3><strong>C\u00e1c nh\u00e0 cung c\u1ea5p ch\u00ednh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<p>Ng\u00e0nh si\u00eau th\u1ecb Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb l\u1edbn trong n\u01b0\u1edbc v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i l\u00e2u \u0111\u1eddi, ph\u1ea3n \u00e1nh c\u1ea5u tr\u00fac r\u1ed9ng h\u01a1n c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p style=\"text-align: center;\"><strong>C\u00e1c doanh nghi\u1ec7p ch\u1ee7 ch\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n<table class=\"aligncenter\" style=\"width: 89.7075%;\" width=\"612\">\n<tbody>\n<tr>\n<td style=\"width: 6.49351%;\" width=\"38\"><strong>STT<\/strong><\/td>\n<td style=\"width: 20.7792%;\" width=\"130\"><strong>C\u00f4ng ty<\/strong><\/td>\n<td style=\"width: 18.1818%;\" width=\"114\"><strong>N\u01b0\u1edbc xu\u1ea5t x\u1ee9<\/strong><\/td>\n<td style=\"width: 25.487%;\" width=\"162\"><strong>T\u00ean chu\u1ed7i<\/strong><\/td>\n<td style=\"width: 42.3701%;\" width=\"168\"><strong>Ph\u00e2n b\u1ed1 \u0111\u1ecba l\u00fd<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 6.49351%;\" width=\"38\">1<\/td>\n<td style=\"width: 20.7792%;\" width=\"130\">T\u1eadp \u0111o\u00e0n Masan<\/td>\n<td style=\"width: 18.1818%;\" rowspan=\"2\" width=\"114\">Vi\u1ec7t Nam<\/td>\n<td style=\"width: 25.487%;\" width=\"162\">Winmart<\/td>\n<td style=\"width: 42.3701%;\" width=\"168\">To\u00e0n qu\u1ed1c<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 6.49351%;\" width=\"38\">2<\/td>\n<td style=\"width: 20.7792%;\" width=\"130\">H\u1ee3p t\u00e1c x\u00e3 S\u00e0i G\u00f2n<\/td>\n<td style=\"width: 25.487%;\" width=\"162\">Co.opmart<\/td>\n<td style=\"width: 42.3701%;\" width=\"168\">To\u00e0n qu\u1ed1c<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 6.49351%;\" width=\"38\">3<\/td>\n<td style=\"width: 20.7792%;\" width=\"130\">Khu b\u00e1n l\u1ebb trung t\u00e2m<\/td>\n<td style=\"width: 18.1818%;\" rowspan=\"2\" width=\"114\">Th\u00e1i Lan<\/td>\n<td style=\"width: 25.487%;\" width=\"162\">Big C, \u0110i th\u00f4i!, Ch\u1ee3 h\u00e0ng \u0111\u1ea7u<\/td>\n<td style=\"width: 42.3701%;\" width=\"168\">\u0110\u00f4 th\u1ecb v\u00e0 ngo\u1ea1i \u00f4<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 6.49351%;\" width=\"38\">4<\/td>\n<td style=\"width: 20.7792%;\" width=\"130\">T\u1eadp \u0111o\u00e0n TCC<\/td>\n<td style=\"width: 25.487%;\" width=\"162\">Si\u00eau th\u1ecb MM<\/td>\n<td style=\"width: 42.3701%;\" width=\"168\">Trung t\u00e2m \u0111\u00f4 th\u1ecb<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 6.49351%;\" width=\"38\">5<\/td>\n<td style=\"width: 20.7792%;\" width=\"130\">T\u1eadp \u0111o\u00e0n LOTTE<\/td>\n<td style=\"width: 18.1818%;\" width=\"114\">H\u00e0n Qu\u1ed1c<\/td>\n<td style=\"width: 25.487%;\" width=\"162\">Si\u00eau th\u1ecb LOTTE<\/td>\n<td style=\"width: 42.3701%;\" width=\"168\">C\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 6.49351%;\" width=\"38\">6<\/td>\n<td style=\"width: 20.7792%;\" width=\"130\">T\u1eadp \u0111o\u00e0n AEON<\/td>\n<td style=\"width: 18.1818%;\" width=\"114\">Nh\u1eadt B\u1ea3n<\/td>\n<td style=\"width: 25.487%;\" width=\"162\">Trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i AEON, AEON MaxValu<\/td>\n<td style=\"width: 42.3701%;\" width=\"168\">C\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 6.49351%;\" width=\"38\">7<\/td>\n<td style=\"width: 20.7792%;\" width=\"130\">BRG &amp;<\/p>\n<p>T\u1eadp \u0111o\u00e0n Sumitomo<\/td>\n<td style=\"width: 18.1818%;\" width=\"114\">Vi\u1ec7t Nam v\u00e0 Nh\u1eadt B\u1ea3n<\/td>\n<td style=\"width: 25.487%;\" width=\"162\">Fujimart<\/td>\n<td style=\"width: 42.3701%;\" width=\"168\">Tr\u1ecdng t\u00e2m H\u00e0 N\u1ed9i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: center;\">Ngu\u1ed3n: T\u1ed5ng h\u1ee3p B&amp;Company<\/p>\n<p>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong n\u01b0\u1edbc chi\u1ebfm \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng si\u00eau th\u1ecb Vi\u1ec7t Nam v\u1ec1 \u0111\u1ed9 ph\u1ee7 c\u1eeda h\u00e0ng, t\u00ednh n\u1ed9i \u0111\u1ecba h\u00f3a chu\u1ed7i cung \u1ee9ng v\u00e0 s\u1ef1 quen thu\u1ed9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. WinMart, do WinCommerce thu\u1ed9c T\u1eadp \u0111o\u00e0n Masan v\u1eadn h\u00e0nh, \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 chu\u1ed7i si\u00eau th\u1ecb to\u00e0n qu\u1ed1c t\u00edch h\u1ee3p b\u00e1n l\u1ebb th\u1ef1c ph\u1ea9m v\u1edbi h\u1ec7 sinh th\u00e1i h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a Masan. K\u1ec3 t\u1eeb khi s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb n\u00e0y, WinCommerce \u0111\u00e3 m\u1ea1nh m\u1ebd m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n, n\u01a1i v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c ph\u1ee5c v\u1ee5 \u0111\u1ea7y \u0111\u1ee7. Ch\u1ec9 ri\u00eang trong n\u0103m 2025, c\u00f4ng ty \u0111\u00e3 m\u1edf kho\u1ea3ng 800 c\u1eeda h\u00e0ng m\u1edbi, trong \u0111\u00f3 kho\u1ea3ng 701 c\u1eeda h\u00e0ng n\u1eb1m \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n.<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>Saigon Co.op l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb l\u00e2u \u0111\u1eddi v\u00e0 c\u00f3 v\u1ecb th\u1ebf v\u1eefng ch\u1eafc nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. Ban \u0111\u1ea7u ph\u1ee5c v\u1ee5 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 c\u00e1c t\u1ec9nh ph\u00eda Nam, trong th\u1eadp k\u1ef7 qua, Saigon Co.op \u0111\u00e3 m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 sang c\u00e1c t\u1ec9nh ph\u00eda B\u1eafc.<a href=\"#_ftn4\" name=\"_ftnref4\">[4]<\/a>.<\/p>\n<p>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u01b0\u1edbc ngo\u00e0i \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c n\u00e2ng cao ti\u00eau chu\u1ea9n ho\u1ea1t \u0111\u1ed9ng, thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng v\u00e0 s\u1ef1 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m trong th\u1ecb tr\u01b0\u1eddng si\u00eau th\u1ecb Vi\u1ec7t Nam. Si\u00eau th\u1ecb AEON th\u01b0\u1eddng n\u1eb1m trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn v\u00e0 nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh \u0111\u1ebfn cao. Lotte Mart t\u1eadp trung v\u00e0o c\u00e1c si\u00eau th\u1ecb quy m\u00f4 l\u1edbn v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00e0ng nh\u1eadp kh\u1ea9u v\u00e0 h\u00e0ng n\u1ed9i \u0111\u1ecba, h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gia \u0111\u00ecnh th\u00e0nh th\u1ecb.<a href=\"#_ftn5\" name=\"_ftnref5\">[5]<\/a>C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng c\u1ee7a Central Retail c\u00f3 ph\u1ea1m vi ph\u1ee7 s\u00f3ng r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc v\u00e0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i n\u00f4ng s\u1ea3n Vi\u1ec7t Nam v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb c\u00f3 t\u1ed5 ch\u1ee9c.<a href=\"#_ftn6\" name=\"_ftnref6\">[6]<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>AEON Xuan Thuy supermarket<\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone  wp-image-23497\" src=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/AEON-Xuan-Thuy-supermarket.jpg\" alt=\"AEON Xuan Thuy supermarket\" width=\"518\" height=\"292\" srcset=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/AEON-Xuan-Thuy-supermarket.jpg 800w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/AEON-Xuan-Thuy-supermarket-300x169.jpg 300w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/AEON-Xuan-Thuy-supermarket-768x432.jpg 768w, https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/AEON-Xuan-Thuy-supermarket-18x10.jpg 18w\" sizes=\"(max-width: 518px) 100vw, 518px\" data-no-auto-translation=\"\" \/><\/p>\n<p style=\"text-align: center;\">Ngu\u1ed3n: <a href=\"https:\/\/baodautu.vn\/trung-tam-mua-sam-moi-cua-aeon-viet-nam-voi-quy-mo-15000-m2-sap-khai-truong-tai-ha-noi-d239794.html\">Bao dau tu<\/a><\/p>\n<p>Nh\u00ecn chung, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ph\u1ea3n \u00e1nh s\u1ef1 ph\u00e2n chia r\u00f5 r\u00e0ng v\u1ec1 th\u1ebf m\u1ea1nh: c\u00e1c chu\u1ed7i si\u00eau th\u1ecb trong n\u01b0\u1edbc v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 kh\u1ea3 n\u0103ng b\u1ea3n \u0111\u1ecba h\u00f3a, \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u00e0 t\u00ednh linh ho\u1ea1t c\u1ee7a chu\u1ed7i cung \u1ee9ng, trong khi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i c\u1ea1nh tranh th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng. S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c nh\u00f3m n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 c\u1ea3i ti\u1ebfn trong logistics, nh\u00e3n hi\u1ec7u ri\u00eang v\u00e0 ti\u00eau chu\u1ea9n nh\u00e0 cung c\u1ea5p tr\u00ean to\u00e0n ng\u00e0nh. Thay v\u00ec thay th\u1ebf c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc, c\u00e1c si\u00eau th\u1ecb n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 t\u0103ng c\u01b0\u1eddng t\u00ednh c\u1ea1nh tranh, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng si\u00eau th\u1ecb Vi\u1ec7t Nam trong h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n<h3><strong>C\u00e1c xu h\u01b0\u1edbng s\u1eafp t\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<h4><em>Nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 mua s\u1eafm \u0111a k\u00eanh.<\/em><\/h4>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 qua vi\u1ec7c uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u1ea3n \u00e1nh s\u1ef1 k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng cao c\u1ee7a h\u1ecd khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1ea1i si\u00eau th\u1ecb.<a href=\"#_ftn7\" name=\"_ftnref7\">[7]<\/a>Ng\u01b0\u1eddi mua s\u1eafm th\u1ef1c ph\u1ea9m ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng v\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng, c\u00f9ng v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean \u1ee9ng d\u1ee5ng v\u00e0 th\u00f4ng tin li\u00ean l\u1ea1c c\u00e1 nh\u00e2n h\u00f3a. Tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh, n\u01a1i vi\u1ec7c mua s\u1eafm t\u1ea1i si\u00eau th\u1ecb k\u1ebft h\u1ee3p v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn, \u0111ang \u0111\u1ecbnh h\u00ecnh c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm, cho th\u1ea5y r\u1eb1ng c\u00e1c m\u00f4 h\u00ecnh si\u00eau th\u1ecb truy\u1ec1n th\u1ed1ng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 s\u1ebd m\u1ea5t d\u1ea7n v\u1ecb th\u1ebf n\u1ebfu kh\u00f4ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7.<\/p>\n<h4><em>S\u1ef1 hi\u1ec7n di\u1ec7n ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc<\/em><\/h4>\n<p>Si\u00eau th\u1ecb \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng ph\u00e2n ph\u1ed1i quan tr\u1ecdng cho c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p v\u00e0 th\u1ef1c ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam, hi\u1ec7n chi\u1ebfm kho\u1ea3ng 85\u2013901 t\u1ea5n di\u1ec7n t\u00edch k\u1ec7 trong nhi\u1ec1u chu\u1ed7i b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i c\u1ee7a S\u00e0i G\u00f2n Co.op.<a href=\"#_ftn8\" name=\"_ftnref8\">[8]<\/a>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a ch\u00ednh ph\u1ee7 nh\u1eb1m th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba c\u00e0ng c\u1ee7ng c\u1ed1 xu h\u01b0\u1edbng n\u00e0y. S\u1ef1 hi\u1ec7n di\u1ec7n ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a n\u00f4ng s\u1ea3n Vi\u1ec7t Nam trong c\u00e1c si\u00eau th\u1ecb gi\u00fap t\u0103ng c\u01b0\u1eddng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 chu\u1ed7i cung \u1ee9ng n\u1ed9i \u0111\u1ecba v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc.<\/p>\n<h4><em>M\u1edf r\u1ed9ng ra ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 thay \u0111\u1ed5i \u0111\u1ecbnh d\u1ea1ng c\u1eeda h\u00e0ng.<\/em><\/h4>\n<p>S\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a c\u00e1c si\u00eau th\u1ecb \u0111ang lan r\u1ed9ng ra ngo\u00e0i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, \u0111\u1ebfn c\u00e1c th\u00e0nh ph\u1ed1 h\u1ea1ng hai, h\u1ea1ng ba v\u00e0 th\u1eadm ch\u00ed c\u1ea3 v\u00f9ng n\u00f4ng th\u00f4n. C\u00e1c th\u00e0nh ph\u1ed1 nh\u01b0 \u0110\u00e0 N\u1eb5ng, C\u1ea7n Th\u01a1 v\u00e0 H\u1ea3i Ph\u00f2ng \u0111ang tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c do thu nh\u1eadp t\u0103ng cao v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb ch\u01b0a b\u00e3o h\u00f2a. Khu v\u1ef1c n\u00f4ng th\u00f4n kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c khai th\u00e1c b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc m\u00e0 c\u00f2n c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Central Retail.<a href=\"#_ftn9\" name=\"_ftnref9\">[9]<\/a>Ngo\u00e0i ra, c\u00e1c m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p gi\u1eefa s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a si\u00eau th\u1ecb v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i \u0111ang n\u1ed5i l\u00ean, khi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n c\u00e1c si\u00eau th\u1ecb c\u1ee1 trung v\u00e0 si\u00eau th\u1ecb mini nh\u1eb1m \u0111\u00e1p \u1ee9ng c\u1ea3 nhu c\u1ea7u mua s\u1eafm h\u00e0ng ng\u00e0y v\u00e0 mua s\u1eafm s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.<a href=\"#_ftn10\" name=\"_ftnref10\">[10]<\/a>Nh\u1eefng \u0111\u1ed5i m\u1edbi v\u1ec1 \u0111\u1ecbnh d\u1ea1ng n\u00e0y ph\u1ea3n \u00e1nh n\u1ed7 l\u1ef1c \u0111\u00e1p \u1ee9ng l\u1ecbch tr\u00ecnh v\u00e0 s\u1edf th\u00edch \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h4><em>Quy \u0111\u1ecbnh \u0111ang th\u00fac \u0111\u1ea9y ng\u00e0nh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/em><\/h4>\n<p>Ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7 \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a si\u00eau th\u1ecb. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u1ebfn n\u0103m 2030 nh\u1ea5n m\u1ea1nh vi\u1ec7c hi\u1ec7n \u0111\u1ea1i h\u00f3a c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng b\u00e1n l\u1ebb, n\u00e2ng cao hi\u1ec7u qu\u1ea3 chu\u1ed7i cung \u1ee9ng v\u00e0 t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1.<a href=\"#_ftn11\" name=\"_ftnref11\">[11]<\/a>Vi\u1ec7c t\u1eadp trung qu\u1ea3n l\u00fd v\u00e0o an to\u00e0n th\u1ef1c ph\u1ea9m, khuy\u1ebfn kh\u00edch s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 h\u1ed7 tr\u1ee3 s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a si\u00eau th\u1ecb \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch c\u00e1c ti\u00eau chu\u1ea9n ho\u1ea1t \u0111\u1ed9ng cao h\u01a1n. Vi\u1ec7c ban h\u00e0nh Ngh\u1ecb \u0111\u1ecbnh s\u1ed1 70\/2025\/N\u0110-CP v\u1ec1 h\u00f3a \u0111\u01a1n v\u00e0 ch\u1ee9ng t\u1eeb c\u0169ng t\u0103ng c\u01b0\u1eddng t\u00ednh minh b\u1ea1ch, y\u00eau c\u1ea7u c\u00e1c k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng ph\u1ea3i \u00e1p d\u1ee5ng v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf cho c\u00e1c k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<a href=\"#_ftn12\" name=\"_ftnref12\">[12]<\/a>.<\/p>\n<h3><strong>\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i<\/strong><\/h3>\n<p>Ng\u00e0nh si\u00eau th\u1ecb Vi\u1ec7t Nam ti\u1ec1m \u1ea9n nhi\u1ec1u c\u01a1 h\u1ed9i d\u00e0i h\u1ea1n, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nh\u1eefng chuy\u1ec3n \u0111\u1ed5i c\u1ea5u tr\u00fac h\u01b0\u1edbng t\u1edbi b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 c\u1ea1nh tranh v\u00e0 v\u1eadn h\u00e0nh v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong n\u01b0\u1edbc \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng d\u00e0y \u0111\u1eb7c v\u00e0 m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi nh\u00e0 cung c\u1ea5p, khi\u1ebfn vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng. S\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, c\u00e0ng h\u1ea1n ch\u1ebf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m cao c\u1ea5p thu\u1ea7n t\u00fay.<\/p>\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh si\u00eau th\u1ecb Vi\u1ec7t Nam \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<p>\u2013 T\u00ecm ki\u1ebfm quan h\u1ec7 \u0111\u1ed1i t\u00e1c ho\u1eb7c li\u00ean doanh v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 cung c\u1ea5p ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.<\/p>\n<p>\u2013 T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3 m\u00e0 c\u00f2n t\u1eadp trung v\u00e0o \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, nh\u00e3n hi\u1ec7u ri\u00eang, tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 t\u00ednh minh b\u1ea1ch trong chu\u1ed7i cung \u1ee9ng.<\/p>\n<p>\u2013 N\u1ed9i \u0111\u1ecba h\u00f3a ngu\u1ed3n cung \u1ee9ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ch\u00ednh s\u00e1ch ti\u00eau d\u00f9ng \u201c\u01b0u ti\u00ean h\u00e0ng Vi\u1ec7t Nam\u201d v\u00e0 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o h\u00e0ng h\u00f3a trong n\u01b0\u1edbc.<\/p>\n<p>\u2013 \u00c1p d\u1ee5ng m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng \u0111a k\u00eanh, t\u00edch h\u1ee3p c\u00e1c si\u00eau th\u1ecb truy\u1ec1n th\u1ed1ng v\u1edbi n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1, h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n<p>\u2013 T\u1eadp trung v\u00e0o c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd v\u00e0 h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb c\u1ee5 th\u1ec3. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t \u1edf c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb nh\u1edd c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p. H\u1ecd c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c khu v\u1ef1c kh\u00e1c nh\u01b0 c\u00e1c th\u00e0nh ph\u1ed1 h\u1ea1ng hai, n\u01a1i s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i v\u1eabn \u0111ang di\u1ec5n ra v\u00e0 c\u1ea1nh tranh \u00edt gay g\u1eaft h\u01a1n.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng si\u00eau th\u1ecb Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi ch\u00ednh s\u00e1ch, nh\u01b0ng th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i ph\u1ee5 thu\u1ed9c \u00edt h\u01a1n v\u00e0o quy m\u00f4 m\u00e0 nhi\u1ec1u h\u01a1n v\u00e0o s\u1ef1 h\u1ed9i nh\u1eadp \u0111\u1ecba ph\u01b0\u01a1ng, s\u1ef1 s\u1eb5n s\u00e0ng v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>&nbsp;<\/p>\n<p><em>* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n<table width=\"715\">\n<tbody>\n<tr>\n<td width=\"711\"><strong><em>B&amp;Company, Inc.<\/em><\/strong>&nbsp;<\/p>\n<p>C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n<p><a href=\"mailto:info@b-company.jp\"><em>info@b-company.jp<\/em><\/a><em>\u00a0<strong>+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Tin t\u1ee9c Vi\u1ec7t Nam, Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb (https:\/\/vietnamnews.vn\/economy\/1635878\/viet-nam-a-potential-investment-market-for-retailers.html)<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> National Statistics Office, Number of supermarkets as of annual 31st December by province (https:\/\/www.nso.gov.vn\/en\/px-web\/?pxid=E0804&amp;theme=Trade%2C%20Price%20and%20Tourist)<\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> CafeF, Theo th\u1ed1ng k\u00ea c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng: WinCommerce v\u00e0 Long Ch\u00e2u l\u00e0 nh\u1eefng doanh nghi\u1ec7p chu\u1ed7i b\u00e1n l\u1ebb v\u00e0 d\u01b0\u1ee3c ph\u1ea9m l\u1edbn nh\u1ea5t Vi\u1ec7t Nam.(https:\/\/cafef.vn\/bo-cong-thuong-thong-ke-wincommerce-long-chau-lon-nhat-viet-nam-nganh-ban-le-chuoi-duoc-pham-188260104192018776.chn)<\/p>\n<p><a href=\"#_ftnref4\" name=\"_ftn4\">[4]<\/a> C\u1ee5c Qu\u1ea3n l\u00fd v\u00e0 Ph\u00e1t tri\u1ec3n Th\u1ecb tr\u01b0\u1eddng N\u1ed9i \u0111\u1ecba \u2013 B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, B\u00e1o c\u00e1o v\u1ec1 Th\u1ecb tr\u01b0\u1eddng N\u1ed9i \u0111\u1ecba Vi\u1ec7t Nam n\u0103m 2025 (https:\/\/dms.gov.vn\/documents\/d\/guest\/bc-ttnd-2025-pdf)<\/p>\n<p><a href=\"#_ftnref5\" name=\"_ftn5\">[5]<\/a> Lotte Mart, M\u1ea1ng l\u01b0\u1edbi (https:\/\/lottemart.com.vn\/he-thong\/)<\/p>\n<p><a href=\"#_ftnref6\" name=\"_ftn6\">[6]<\/a> Khu th\u01b0\u01a1ng m\u1ea1i trung t\u00e2m, c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh (https:\/\/centralretail.com.vn\/hoat-dong-kinh-doanh\/thuc-pham\/)<\/p>\n<p><a href=\"#_ftnref7\" name=\"_ftn7\">[7]<\/a> B\u00e1o c\u00e1o Vi\u1ec7t Nam, Top 10 c\u00f4ng ty b\u00e1n l\u1ebb uy t\u00edn n\u0103m 2025 (https:\/\/vietnamreport.net.vn\/Top-10-Cong-ty-uy-tin-nganh-Ban-le-nam-2025-11262-1006.html)<\/p>\n<p><a href=\"#_ftnref8\" name=\"_ftn8\">[8]<\/a> N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng, N\u00f4ng s\u1ea3n Vi\u1ec7t Nam tr\u1edf th\u00e0nh \u0111i\u1ec3m nh\u1ea5n tr\u00ean c\u00e1c k\u1ec7 si\u00eau th\u1ecb tr\u01b0\u1edbc T\u1ebft Nguy\u00ean \u0111\u00e1n 2026 (https:\/\/van.nongnghiepmoitruong.vn\/vietnamese-produce-anchors-supermarket-shelves-ahead-of-tet-2026-d790979.html)<\/p>\n<p><a href=\"#_ftnref9\" name=\"_ftn9\">[9]<\/a> T\u1ea1p ch\u00ed Nhip cau dau tu, Si\u00eau th\u1ecb \u0111\u1ebfn t\u1eadn l\u00e0ng qu\u00ea. (https:\/\/nhipcaudautu.vn\/kinh-doanh\/sieu-thi-ve-lang-3362357\/)<\/p>\n<p><a href=\"#_ftnref10\" name=\"_ftn10\">[10]<\/a> C\u00e1c si\u00eau th\u1ecb mini, r\u1ea3i r\u00e1c kh\u1eafp c\u00e1c khu d\u00e2n c\u01b0, \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. (https:\/\/thegioitiepthi.danviet.vn\/sieu-thi-mini-mo-len-loi-trong-khu-dan-cu-chiem-uu-the-20240903153105421-d28734.html)<\/p>\n<p><a href=\"#_ftnref11\" name=\"_ftn11\">[11]<\/a> Quy\u1ebft \u0111\u1ecbnh s\u1ed1 2326\/Q\u0110-TTg ph\u00ea duy\u1ec7t Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111\u1ebfn n\u0103m 2030, t\u1ea7m nh\u00ecn \u0111\u1ebfn n\u0103m 2050 (https:\/\/thuvienphapluat.vn\/van-ban\/Thuong-mai\/Quyet-dinh-2326-QD-TTg-2025-Chien-luoc-phat-trien-thi-truong-ban-le-Viet-Nam-den-2030-677998.aspx)<\/p>\n<p><a href=\"#_ftnref12\" name=\"_ftn12\">[12]<\/a> B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u0103m 2025 c\u1ee7a SHS Research (https:\/\/s3-storage.shs.com.vn\/shs-website\/NGANH_BAN_LE_HANG_TIEU_DUNG_DEC_2025_ef112c5cbc.pdf)<\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh si\u00eau th\u1ecb t\u1ea1i Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng \u1ed5n \u0111\u1ecbnh nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i r\u1ed9ng l\u1edbn h\u01a1n h\u01b0\u1edbng t\u1edbi ng\u00e0nh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/p>","protected":false},"author":12,"featured_media":23500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1130],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.1.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vietnam Supermarket market: Main players and market trends - B-Company<\/title>\n<meta name=\"description\" content=\"Supermarket sector in Vietnam is undergoing steady expansion as part of the broader transition toward modern retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnam-supermarket-market-main-players-and-market-trends\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam Supermarket market: Main players and market trends - B-Company\" \/>\n<meta property=\"og:description\" content=\"Supermarket sector in Vietnam is undergoing steady expansion as part of the broader transition toward modern retail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/vietnam-supermarket-market-main-players-and-market-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T14:19:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2026\/01\/Vietnam-Supermarket-market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research &amp; 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