{"id":23485,"date":"2026-01-08T17:27:41","date_gmt":"2026-01-08T10:27:41","guid":{"rendered":"https:\/\/b-company.jp\/?p=23485"},"modified":"2026-06-11T10:56:25","modified_gmt":"2026-06-11T03:56:25","slug":"bcompany-featured-on-vtvs-vietnam-today-insights-on-vietnams-smart-home-market","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/bcompany-featured-on-vtvs-vietnam-today-insights-on-vietnams-smart-home-market\/","title":{"rendered":"B&Company xu\u1ea5t hi\u1ec7n tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh Vietnam Today c\u1ee7a VTV: Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh t\u1ea1i Vi\u1ec7t Nam."},"content":{"rendered":"

\"B&Company-Vietnam<\/a><\/p>\n

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B&Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam k\u1ec3 t\u1eeb n\u0103m 2008.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 s\u1eed d\u1ee5ng b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Xin vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, xin h\u00e3y ki\u1ec3m tra ri\u00eang cho t\u1eebng th\u00f4ng tin. C\u00e1c di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 quan \u0111i\u1ec3m c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e0 nghi\u00ean c\u1ee9u. <\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/em><\/p>\n

B&Company g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0\u1ee3c VTV\u2019s Vietnam Today ph\u1ecfng v\u1ea5n v\u1ec1 b\u1ee9c tranh hi\u1ec7n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh Vi\u1ec7t Nam. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng v\u00e0o ng\u00e0y 3 th\u00e1ng 1 n\u0103m 2026, v\u1edbi s\u1ef1 tham gia \u0111\u1ea1i di\u1ec7n c\u1ee7a b\u00e0 Duong (Senior Manager) t\u1eeb B&Company.<\/p>\n

\u0110i\u1ec3m ch\u00ednh (t\u00f3m t\u1eaft)<\/strong><\/h3>\n

Theo quan \u0111i\u1ec3m c\u1ee7a B&Company, th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh Vi\u1ec7t Nam \u0111ang chuy\u1ec3n t\u1eeb giai \u0111o\u1ea1n ti\u1ebfp nh\u1eadn ban \u0111\u1ea7u sang m\u1edf r\u1ed9ng nhanh ch\u00f3ng. Nhu c\u1ea7u \u0111ang v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c mua c\u00e1c thi\u1ebft b\u1ecb \u0111\u01a1n l\u1ebb \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi nh\u1eefng h\u1ec7 sinh th\u00e1i t\u00edch h\u1ee3p, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng cao, chi ti\u00eau gia t\u0103ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u \u0111\u00f4 th\u1ecb v\u00e0 m\u1ed1i quan t\u00e2m l\u1edbn h\u01a1n \u0111\u1ebfn an to\u00e0n, ti\u1ec7n nghi. Vui l\u00f2ng \u0111\u1ecdc to\u00e0n b\u1ed9 n\u1ed9i dung cu\u1ed9c ph\u1ecfng v\u1ea5n c\u1ee7a B&Company d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 n\u1eafm b\u1eaft nh\u1eefng th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

B&Company tr\u00ean Bizline (Vietnam Today) v\u1ec1 th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh<\/strong><\/p>\n

\"B&Company<\/p>\n

Ngu\u1ed3n: VTV Go<\/a><\/p>\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1ea1i Nh\u1eadt B\u1ea3n v\u00e0o n\u0103m 2001 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Tokyo, ch\u00fang t\u00f4i \u0111\u00e3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng sang Vi\u1ec7t Nam t\u1eeb n\u0103m 2008 v\u1edbi 2 v\u0103n ph\u00f2ng t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Trong 2 th\u1eadp k\u1ef7 qua, ch\u00fang t\u00f4i \u0111\u00e3 h\u1ed7 tr\u1ee3 nhi\u1ec1u kh\u00e1ch h\u00e0ng thu\u1ed9c c\u00e1c l\u0129nh v\u1ef1c kinh t\u1ebf kh\u00e1c nhau \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu qu\u00fd doanh nghi\u1ec7p \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch gia nh\u1eadp ho\u1eb7c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng trong h\u1ec7 sinh th\u00e1i nh\u00e0 th\u00f4ng minh t\u1ea1i Vi\u1ec7t Nam, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u01b0 v\u1ea5n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ebft n\u1ed1i kinh doanh.<\/p>\n

N\u1ed9i dung ph\u1ecfng v\u1ea5n v\u1ec1 th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh Vi\u1ec7t Nam<\/strong><\/h3>\n

C\u00e2u h\u1ecfi 1:<\/u> \u00d4ng\/b\u00e0 \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh Vi\u1ec7t Nam? Nh\u1eefng xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd n\u00e0o \u0111ang xu\u1ea5t hi\u1ec7n?<\/strong><\/p>\n

Tr\u1ea3 l\u1eddi<\/u><\/p>\n

B\u00e0 Duong Nguyen \u2013 Senior Research Manager t\u1ea1i B&Company<\/strong><\/p>\n

\"Ms.<\/p>\n

Ngu\u1ed3n: B&Company<\/p>\n

D\u1ef1a tr\u00ean ph\u00e2n t\u00edch c\u1ee7a B&Company, th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh Vi\u1ec7t Nam \u0111ang trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng nh\u01b0ng v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng n\u0103m 2024 \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh \u0111\u1ea1t tr\u00ean 350 tri\u1ec7u USD v\u00e0 d\u1ef1 ki\u1ebfn v\u01b0\u1ee3t 500 tri\u1ec7u USD v\u00e0o n\u0103m 2028, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u1eb1ng n\u0103m (CAGR) \u1edf m\u1ee9c hai ch\u1eef s\u1ed1.<\/p>\n

V\u1ec1 xu h\u01b0\u1edbng, ch\u00fang t\u00f4i ghi nh\u1eadn ba \u0111i\u1ec3m n\u1ed5i b\u1eadt ch\u00ednh.<\/p>\n

\u2013 Th\u1ee9 nh\u1ea5t l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c l\u1eadp sang h\u1ec7 sinh th\u00e1i t\u00edch h\u1ee3p, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c nh\u00f3m thi\u1ebft b\u1ecb nh\u01b0 \u0111i\u1ec1u khi\u1ec3n trung t\u00e2m, an ninh v\u00e0 qu\u1ea3n l\u00fd n\u0103ng l\u01b0\u1ee3ng.<\/p>\n

\u2013 Th\u1ee9 hai l\u00e0 vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng c\u1ee7a vi\u1ec7c ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng v\u00e0 an to\u00e0n, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn chi ph\u00ed \u0111i\u1ec7n, ph\u00f2ng ch\u00e1y ch\u1eefa ch\u00e1y v\u00e0 kh\u1ea3 n\u0103ng gi\u00e1m s\u00e1t t\u1eeb xa.<\/p>\n

\u2013 Th\u1ee9 ba, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 5G v\u00e0 IoT, \u0111ang gi\u00fap c\u00e1c gi\u1ea3i ph\u00e1p nh\u00e0 th\u00f4ng minh v\u1eadn h\u00e0nh \u1ed5n \u0111\u1ecbnh h\u01a1n, c\u00f3 th\u1eddi gian ph\u1ea3n h\u1ed3i nhanh h\u01a1n v\u00e0 m\u1edf r\u1ed9ng sang nh\u1eefng \u1ee9ng d\u1ee5ng ti\u00ean ti\u1ebfn h\u01a1n nh\u01b0 qu\u1ea3n l\u00fd n\u0103ng l\u01b0\u1ee3ng v\u00e0 an ninh th\u00f4ng minh.<\/p>\n

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C\u00e2u h\u1ecfi 2:<\/u> M\u1ed9t s\u1ed1 b\u00e1o c\u00e1o cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng nh\u00e0 th\u00f4ng minh \u0111ang b\u1eaft \u0111\u1ea7u ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng trung l\u01b0u t\u1ea1i Vi\u1ec7t Nam. Quan \u0111i\u1ec3m c\u1ee7a B&Company v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n

Tr\u1ea3 l\u1eddi:<\/u><\/p>\n

Theo quan \u0111i\u1ec3m c\u1ee7a B&Company, nh\u1eadn \u0111\u1ecbnh n\u00e0y c\u00f3 c\u01a1 s\u1edf v\u1eefng ch\u1eafc. Theo WTO, t\u1ea7ng l\u1edbp trung l\u01b0u c\u1ee7a Vi\u1ec7t Nam \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u00e0 d\u1ef1 ki\u1ebfn chi\u1ebfm kho\u1ea3ng m\u1ed9t ph\u1ea7n ba d\u00e2n s\u1ed1 v\u00e0o n\u0103m 2026. Do \u0111\u00f3, \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f2n ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 thu nh\u1eadp cao m\u00e0 \u0111ang chuy\u1ec3n sang t\u1ea7ng l\u1edbp trung l\u01b0u \u0111\u00f4 th\u1ecb\u2014\u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c h\u1ed9 gia \u0111\u00ecnh tr\u1ebb s\u1ed1ng t\u1ea1i c\u0103n h\u1ed9 v\u00e0 nh\u00e0 ph\u1ed1 \u1edf H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Nh\u00f3m n\u00e0y c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh, quen thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ef1 ti\u1ec7n nghi, an to\u00e0n v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ed1ng t\u1ed1t h\u01a1n.<\/p>\n

S\u1ed1 li\u1ec7u t\u1eeb Statista cho th\u1ea5y t\u1ef7 l\u1ec7 h\u1ed9 gia \u0111\u00ecnh s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb nh\u00e0 th\u00f4ng minh t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n ch\u1ec9 kho\u1ea3ng 15%, nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u1ea1t g\u1ea7n 25\u201326% trong 3\u20134 n\u0103m t\u1edbi.<\/p>\n

B\u00ean c\u1ea1nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc nh\u01b0 Lumi v\u00e0 FPT Smart Home\u2014cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u h\u1ed9 gia \u0111\u00ecnh\u2014Vi\u1ec7t Nam c\u0169ng ch\u1ee9ng ki\u1ebfn c\u00e1c nh\u00e0 m\u1ea1ng nh\u01b0 VNPT, MobiFone v\u00e0 Viettel t\u00edch h\u1ee3p nh\u00e0 th\u00f4ng minh v\u00e0o c\u00e1c m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 tr\u1ecdn g\u00f3i c\u00f9ng v\u1edbi internet b\u0103ng th\u00f4ng r\u1ed9ng v\u00e0 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng h\u1ed9 gia \u0111\u00ecnh, bao g\u1ed3m c\u1ea3 t\u1ea7ng l\u1edbp trung l\u01b0u. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nh\u00e0 th\u00f4ng minh kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng d\u00e0nh cho nh\u00f3m thu nh\u1eadp cao m\u00e0 \u0111ang \u0111\u01b0\u1ee3c \u201cph\u1ed5 c\u1eadp h\u00f3a\u201d \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng h\u01a1n.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c s\u1ef1 chinh ph\u1ee5c ph\u00e2n kh\u00fac n\u00e0y, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chi tr\u1ea3 v\u00e0 nh\u1eefng r\u00e0o c\u1ea3n c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng nh\u00f3m trung l\u01b0u kh\u00e1c nhau\u2014t\u1eeb nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng trong c\u00e1c c\u0103n h\u1ed9 ph\u00e2n kh\u00fac trung c\u1ea5p \u0111\u1ebfn c\u00e1c h\u1ed9 gia \u0111\u00ecnh \u1edf nh\u00e0 ph\u1ed1. \u0110\u00e2y l\u00e0 l\u00fd do nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n

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C\u00e2u h\u1ecfi 3:<\/u> Nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh n\u00e0o \u0111ang gi\u00fap nh\u00e0 th\u00f4ng minh m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng trung l\u01b0u t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/p>\n

Tr\u1ea3 l\u1eddi:<\/u><\/p>\n

B&Company x\u00e1c \u0111\u1ecbnh ba y\u1ebfu t\u1ed1 ch\u00ednh.<\/p>\n

\u2013 Th\u1ee9 nh\u1ea5t, gi\u00e1 c\u1ea3 \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3. Hi\u1ec7n nay, nhi\u1ec1u thi\u1ebft b\u1ecb nh\u00e0 th\u00f4ng minh c\u01a1 b\u1ea3n ch\u1ec9 c\u00f3 gi\u00e1 v\u00e0i tr\u0103m ngh\u00ecn \u0111\u1ed3ng \u0111\u1ebfn kho\u1ea3ng 1 tri\u1ec7u \u0111\u1ed3ng, trong khi m\u1ed9t g\u00f3i gi\u1ea3i ph\u00e1p t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ea7y \u0111\u1ee7 cho h\u1ed9 gia \u0111\u00ecnh trung l\u01b0u c\u00f3 gi\u00e1 kho\u1ea3ng 15\u201320 tri\u1ec7u \u0111\u1ed3ng, ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a ph\u00e2n kh\u00fac n\u00e0y. S\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 trong n\u01b0\u1edbc \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n v\u1edbi m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p.<\/p>\n

\u2013 Th\u1ee9 hai, c\u00e1c thi\u1ebft b\u1ecb ng\u00e0y c\u00e0ng th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1ec5 l\u1eafp \u0111\u1eb7t h\u01a1n, kh\u00f4ng c\u00f2n \u0111\u00f2i h\u1ecfi t\u00f9y ch\u1ec9nh k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p. Vi\u1ec7c \u0111i\u1ec1u khi\u1ec3n qua \u1ee9ng d\u1ee5ng, \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 c\u00e1c h\u1ec7 sinh th\u00e1i m\u1edf gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn h\u01a1n.<\/p>\n

\u2013 Th\u1ee9 ba, nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i. Nh\u00e0 th\u00f4ng minh kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 \u201cc\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 cao \u0111\u1eaft ti\u1ec1n\u201d, m\u00e0 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c gi\u00fap ti\u1ebft ki\u1ec7m \u0111i\u1ec7n, t\u0103ng c\u01b0\u1eddng an to\u00e0n v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng nh\u1eadt. Sau COVID-19, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn kh\u00f4ng gian s\u1ed1ng, an ninh gia \u0111\u00ecnh v\u00e0 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng. Kh\u1ea3 n\u0103ng gi\u00e1m s\u00e1t ng\u00f4i nh\u00e0 t\u1eeb xa, \u0111i\u1ec1u khi\u1ec3n \u0111i\u1ec1u h\u00f2a \u0111\u1ec3 ti\u1ebft ki\u1ec7m \u0111i\u1ec7n ho\u1eb7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c thi\u1ebft b\u1ecb kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t th\u1ee9 xa x\u1ec9\u2014m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh nhu c\u1ea7u th\u1ef1c t\u1ebf. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ea1 t\u1ea7ng internet v\u00e0 4G\/5G, c\u00f9ng v\u1edbi t\u1ef7 l\u1ec7 s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh cao t\u1ea1i Vi\u1ec7t Nam, c\u0169ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c tri\u1ec3n khai nh\u00e0 th\u00f4ng minh.<\/p>\n

 <\/p>\n

C\u00e2u h\u1ecfi 4:<\/u> Ngo\u00e0i chi ph\u00ed, \u0111\u00e2u l\u00e0 nh\u1eefng r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u0111ang c\u1ea3n tr\u1edf vi\u1ec7c \u00e1p d\u1ee5ng nh\u00e0 th\u00f4ng minh r\u1ed9ng r\u00e3i h\u01a1n trong c\u00e1c h\u1ed9 gia \u0111\u00ecnh Vi\u1ec7t Nam?<\/strong><\/p>\n

Tr\u1ea3 l\u1eddi:<\/u><\/p>\n

D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng do B&Company th\u1ef1c hi\u1ec7n, ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ed1 r\u00e0o c\u1ea3n ch\u00ednh:<\/p>\n

\u2013 Th\u1ee9 nh\u1ea5t l\u00e0 s\u1ef1 ph\u00e2n m\u1ea3nh c\u1ee7a h\u1ec7 sinh th\u00e1i, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo ng\u1ea1i v\u1ec1 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch gi\u1eefa c\u00e1c thi\u1ebft b\u1ecb c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau. Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 qu\u00e1 nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 giao th\u1ee9c, d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb7t c\u00e2u h\u1ecfi: n\u1ebfu mua thi\u1ebft b\u1ecb A, li\u1ec7u thi\u1ebft b\u1ecb \u0111\u00f3 c\u00f3 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi thi\u1ebft b\u1ecb B kh\u00f4ng? V\u00e0 n\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ng\u1eebng ho\u1ea1t \u0111\u1ed9ng, thi\u1ebft b\u1ecb \u0111\u00f3 c\u00f2n ho\u1ea1t \u0111\u1ed9ng hay kh\u00f4ng?<\/p>\n

\u2013 Th\u1ee9 hai l\u00e0 t\u00e2m l\u00fd e ng\u1ea1i thay \u0111\u1ed5i c\u1ea5u tr\u00fac ng\u00f4i nh\u00e0 (r\u00e0o c\u1ea3n v\u1ec1 h\u1ea1 t\u1ea7ng). Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1ed1ng trong nh\u1eefng ng\u00f4i nh\u00e0 \u0111\u00e3 ho\u00e0n thi\u1ec7n (nh\u00e0 x\u00e2y t\u1eeb tr\u01b0\u1edbc). M\u1ed9t r\u00e0o c\u1ea3n t\u00e2m l\u00fd l\u1edbn l\u00e0 quan ni\u1ec7m cho r\u1eb1ng l\u1eafp \u0111\u1eb7t nh\u00e0 th\u00f4ng minh \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ph\u1ea3i \u0111\u1ee5c t\u01b0\u1eddng, \u0111i l\u1ea1i h\u1ec7 th\u1ed1ng d\u00e2y \u0111i\u1ec7n ho\u1eb7c thay \u0111\u1ed5i c\u1ea5u tr\u00fac ng\u00f4i nh\u00e0. S\u1ef1 ph\u1ee9c t\u1ea1p khi tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p th\u00f4ng minh tr\u00ean n\u1ec1n h\u1ea1 t\u1ea7ng c\u0169 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1ea3n l\u00f2ng ngay t\u1eeb \u0111\u1ea7u.<\/p>\n

\u2013 Th\u1ee9 ba l\u00e0 lo ng\u1ea1i v\u1ec1 \u0111\u1ed9 tin c\u1eady v\u00e0 an ninh m\u1ea1ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo l\u1eafng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n b\u1ecb thu th\u1eadp, camera b\u1ecb t\u1ea5n c\u00f4ng ho\u1eb7c thi\u1ebft b\u1ecb h\u1ecfng m\u00e0 kh\u00f4ng bi\u1ebft r\u00f5 n\u01a1i s\u1eeda ch\u1eefa. Nh\u1eefng c\u00e2u chuy\u1ec7n ti\u00eau c\u1ef1c v\u1ec1 an ninh m\u1ea1ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00e0ng l\u00e0m gia t\u0103ng c\u00e1c m\u1ed1i lo ng\u1ea1i n\u00e0y.<\/p>\n

Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung l\u01b0u v\u1eabn duy tr\u00ec t\u00e2m l\u00fd \u201cquan s\u00e1t v\u00e0 ch\u1edd \u0111\u1ee3i\u201d tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 s\u00e2u h\u01a1n.<\/p>\n

\u00a0<\/strong><\/p>\n

C\u00e2u h\u1ecfi 5:<\/u> Theo \u00f4ng\/b\u00e0, c\u1ea7n c\u00f3 th\u00eam nh\u1eefng \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u1ec3 nh\u00e0 th\u00f4ng minh tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam?<\/strong><\/p>\n

Tr\u1ea3 l\u1eddi:<\/u><\/p>\n

\u0110\u1ec3 nh\u00e0 th\u00f4ng minh tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn, B&Company cho r\u1eb1ng c\u1ea7n h\u1ed9i t\u1ee5 m\u1ed9t s\u1ed1 \u0111i\u1ec1u ki\u1ec7n.<\/p>\n

\u2013 Th\u1ee9 nh\u1ea5t l\u00e0 h\u1ea1 t\u1ea7ng v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n c\u00f4ng ngh\u1ec7. \u0110\u1ec3 nh\u00e0 th\u00f4ng minh tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i d\u1ec5 d\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng li\u00ean th\u00f4ng gi\u1eefa c\u00e1c thi\u1ebft b\u1ecb c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu.<\/p>\n

\u2013 Th\u1ee9 hai l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p linh ho\u1ea1t cho nh\u00e0 \u1edf hi\u1ec7n h\u1eefu. Vi\u1ec7c t\u00edch h\u1ee3p nh\u00e0 th\u00f4ng minh v\u00e0o m\u1ed9t ng\u00f4i nh\u00e0 m\u1edbi x\u00e2y d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c n\u00e2ng c\u1ea5p m\u1ed9t ng\u00f4i nh\u00e0 \u0111ang c\u00f3 ng\u01b0\u1eddi \u1edf (nh\u00e0 th\u00f4ng th\u01b0\u1eddng\/nh\u00e0 c\u0169). Tuy nhi\u00ean, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang s\u1ed1ng trong nh\u1eefng ng\u00f4i nh\u00e0 truy\u1ec1n th\u1ed1ng. Do \u0111\u00f3, \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ee9c \u0111\u1ed9 \u00e1p d\u1ee5ng, th\u1ecb tr\u01b0\u1eddng c\u1ea7n c\u00e1c gi\u1ea3i ph\u00e1p l\u1eafp \u0111\u1eb7t \u201ckh\u00f4ng x\u00e2m l\u1ea5n\u201d (v\u00ed d\u1ee5: c\u00f4ng ngh\u1ec7 kh\u00f4ng d\u00e2y, thi\u1ebft b\u1ecb thay th\u1ebf tr\u1ef1c ti\u1ebfp c\u00e1c c\u00f4ng t\u1eafc\/\u1ed5 c\u1eafm hi\u1ec7n c\u00f3), gi\u00fap chuy\u1ec3n \u0111\u1ed5i m\u1ed9t ng\u00f4i nh\u00e0 th\u00f4ng th\u01b0\u1eddng th\u00e0nh nh\u00e0 th\u00f4ng minh m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ee5c t\u01b0\u1eddng ho\u1eb7c thay \u0111\u1ed5i h\u1ea1 t\u1ea7ng \u0111i\u1ec7n hi\u1ec7n h\u1eefu.<\/p>\n

\u2013 Th\u1ee9 ba, \u0111\u1ec3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng ph\u1ea3i gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 nh\u1eefng lo ng\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 \u0111\u1ed9 tin c\u1eady v\u00e0 t\u00ednh b\u1ea3o m\u1eadt. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 minh b\u1ea1ch trong vi\u1ec7c thu th\u1eadp v\u00e0 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u, cam k\u1ebft tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng, c\u0169ng nh\u01b0 c\u00e1c ti\u00eau chu\u1ea9n b\u1ea3o m\u1eadt r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u. Song song v\u1edbi \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ee9ng th\u1ef1c \u0111\u00e1ng tin c\u1eady v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng b\u1ea3o h\u00e0nh\/b\u1ea3o tr\u00ec minh b\u1ea1ch t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng s\u1ebd gi\u00fap gi\u1ea3m b\u1edbt n\u1ed7i lo \u201cthi\u1ebft b\u1ecb h\u1ecfng m\u00e0 kh\u00f4ng bi\u1ebft s\u1eeda \u1edf \u0111\u00e2u\u201d. Khi ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 v\u00e0 thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong d\u00e0i h\u1ea1n, nh\u00e0 th\u00f4ng minh s\u1ebd \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i h\u01a1n.<\/p>\n

– Fourth is rigorous market research to better understand Vietnamese consumer behavior, willingness to pay, and psychological barriers to new technology. This is a point B&Company would like to emphasize\u2014companies, especially international brands entering Vietnam, need to invest in deep research on local consumers. Every market has its own characteristics; what works in the US, Korea, or Japan may not necessarily fit Vietnam.<\/p>\n

– For example, Vietnamese consumers care a lot about saving electricity, but they are also very practical\u2014they want to see a concrete savings figure after one month of use. Also, Vietnamese households often live with grandparents, so the interface needs to be simple enough for older people to use.<\/p>\n

– This, in turn, helps companies choose an appropriate business model\u2014for example partnering with real estate developers or telecom operators, or selling through service bundles rather than selling devices alone.<\/p>\n

In practice, we find that companies\u2014especially foreign brands\u2014that invest seriously in market research and entry strategy often have clearer advantages in product development, pricing, and selecting distribution channels that fit the Vietnamese market.<\/p>\n

\u00a0<\/em><\/p>\n

* N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o t\u1eeb b\u00e0i vi\u1ebft n\u00e0y, xin vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n c\u00f9ng v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft g\u1ed1c \u0111\u1ec3 t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company<\/em><\/strong><\/p>\n

C\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1edbi h\u01a1n 900.000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

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