{"id":23252,"date":"2025-12-23T18:05:58","date_gmt":"2025-12-23T11:05:58","guid":{"rendered":"https:\/\/b-company.jp\/?p=23252"},"modified":"2025-12-23T18:05:58","modified_gmt":"2025-12-23T11:05:58","slug":"vietnam-coffee-shop-market-2025-chain-expansion-local-brands-and-changing-consumer-habits","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnam-coffee-shop-market-2025-chain-expansion-local-brands-and-changing-consumer-habits\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng qu\u00e1n c\u00e0 ph\u00ea Vi\u1ec7t Nam n\u0103m 2025: M\u1edf r\u1ed9ng chu\u1ed7i c\u1eeda h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

Th\u1ecb tr\u01b0\u1eddng qu\u00e1n c\u00e0 ph\u00ea Vi\u1ec7t Nam \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac n\u0103ng \u0111\u1ed9ng nh\u1ea5t trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng, \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 l\u00f2ng trung th\u00e0nh m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc. So v\u1edbi n\u0103m 2024, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng chu\u1ed7i c\u00e0 ph\u00ea n\u0103m 2025 c\u00f3 t\u0103ng nh\u1eb9 khi c\u00e1c chu\u1ed7i h\u00e0ng \u0111\u1ea7u nh\u01b0 Highlands Coffee, Phuc Long m\u1edf th\u00eam c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh, H\u00e0 N\u1ed9i v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1\/t\u1ec9nh kh\u00e1c. S\u1ef1 thay \u0111\u1ed5i trong th\u00f3i quen ti\u00eau d\u00f9ng, t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m qu\u00e1n c\u00e0 ph\u00ea ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u1ea1nh tranh v\u00e0 t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m th\u00e2m nh\u1eadp m\u1edbi cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

Ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) trong n\u01b0\u1edbc t\u1ea1i Vi\u1ec7t Nam c\u00f3 c\u00e1c qu\u00e1n c\u00e0 ph\u00ea l\u00e0 ph\u00e2n kh\u00fac ph\u00e1t tri\u1ec3n nhanh v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i cao c\u1ea5p. \u0110\u1ebfn n\u0103m 2025, t\u1eeb nh\u1eefng qu\u00e1n c\u00e0 ph\u00ea nh\u1ecf trong ng\u00f5 h\u1ebbm \u0111\u1ebfn c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea cao c\u1ea5p, Vi\u1ec7t Nam t\u1ef1 h\u00e0o c\u00f3 h\u01a1n 500.000 qu\u00e1n c\u00e0 ph\u00ea.[1]<\/a>Con s\u1ed1 n\u00e0y cao h\u01a1n nhi\u1ec1u so v\u1edbi kho\u1ea3ng 317.299 c\u1eeda h\u00e0ng c\u00e0 ph\u00ea v\u00e0 tr\u00e0 tr\u00ean to\u00e0n qu\u1ed1c v\u00e0o cu\u1ed1i n\u0103m 2023.[2]<\/a>.<\/p>\n

M\u1ea1ng l\u01b0\u1edbi chu\u1ed7i c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd t\u1eeb n\u0103m 2019 \u0111\u1ebfn n\u0103m 2025. T\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng thu\u1ed9c chu\u1ed7i \u0111\u00e3 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i, t\u1eeb 816 c\u1eeda h\u00e0ng n\u0103m 2019 l\u00ean 2.067 c\u1eeda h\u00e0ng n\u0103m 2025. Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u1eabn l\u00e0 trung t\u00e2m l\u1edbn nh\u1ea5t, t\u0103ng t\u1eeb 456 l\u00ean 891 c\u1eeda h\u00e0ng, nh\u01b0ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f2n ch\u1ec9 t\u1eadp trung \u1edf \u0111\u00f3. M\u1ea1ng l\u01b0\u1edbi t\u1ea1i H\u00e0 N\u1ed9i c\u0169ng m\u1edf r\u1ed9ng t\u1eeb 197 l\u00ean 435 c\u1eeda h\u00e0ng, trong khi s\u1ef1 thay \u0111\u1ed5i ngo\u1ea1n m\u1ee5c nh\u1ea5t \u0111\u1ebfn t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 v\u00e0 t\u1ec9nh kh\u00e1c, n\u01a1i s\u1ed1 c\u1eeda h\u00e0ng thu\u1ed9c chu\u1ed7i t\u0103ng t\u1eeb 163 l\u00ean 741, khi\u1ebfn nh\u00f3m n\u00e0y l\u1edbn h\u01a1n c\u1ea3 H\u00e0 N\u1ed9i v\u00e0o n\u0103m 2025.<\/p>\n

Number of coffee chain stores in Ho Chi Minh, Ha Noi, and others<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: c\u1eeda h\u00e0ng
\n\"Number<\/p>\n

Ngu\u1ed3n: H\u1ecfi & \u0110\u00e1p<\/p>\n

Ng\u01b0\u1eddi ch\u01a1i ch\u00ednh<\/strong><\/h3>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba chi\u1ebfm \u01b0u th\u1ebf \u00e1p \u0111\u1ea3o tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u00e1n c\u00e0 ph\u00ea, kh\u00f4ng ch\u1ec9 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng m\u00e0 c\u00f2n c\u1ea3 v\u1ec1 doanh thu, v\u1edbi Highlands Coffee v\u00e0 Phuc Long d\u1eabn \u0111\u1ea7u v\u1ec1 doanh thu. M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac r\u00f5 r\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Starbucks v\u1eabn gi\u1eef v\u1ecb tr\u00ed trong ph\u00e2n kh\u00fac cao c\u1ea5p, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc nh\u01b0 Trung Nguy\u00ean l\u1ea1i \u0111\u1ecbnh h\u00ecnh ph\u00e2n kh\u00fac truy\u1ec1n th\u1ed1ng v\u00e0 v\u0103n h\u00f3a. C\u00e1c chu\u1ed7i qu\u00e1n c\u00e0 ph\u00ea tr\u1ebb, th\u1eddi th\u01b0\u1ee3ng c\u1ee7a Vi\u1ec7t Nam nh\u01b0 Katinat \u0111\u00e3 cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng, thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi kh\u00f4ng ch\u1ec9 th\u00f4ng qua m\u1edf r\u1ed9ng m\u1eb7t b\u1eb1ng m\u00e0 c\u00f2n th\u00f4ng qua s\u1ef1 linh ho\u1ea1t v\u1ec1 s\u1ea3n ph\u1ea9m. Nh\u1eefng ng\u00f4i sao \u0111ang l\u00ean n\u00e0y \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i ng\u00e0nh b\u1eb1ng c\u00e1ch v\u01b0\u1ee3t ra ngo\u00e0i c\u00e0 ph\u00ea truy\u1ec1n th\u1ed1ng; h\u1ecd t\u00edch c\u1ef1c thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng m\u1edbi l\u1ea1, theo xu h\u01b0\u1edbng, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00e0 tr\u00e1i c\u00e2y, matcha fusion v\u00e0 c\u00e1c concept theo m\u00f9a, v\u00e0o th\u1ef1c \u0111\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu lu\u00f4n thay \u0111\u1ed5i c\u1ee7a th\u1ebf h\u1ec7 Z.<\/p>\n

V\u1ec1 quy m\u00f4 c\u1eeda h\u00e0ng, \u01b0\u1edbc t\u00ednh \u0111\u1ebfn n\u0103m 2025, Milano s\u1ebd \u0111\u1ea1t 2000 c\u1eeda h\u00e0ng v\u00e0 Highlands Coffee \u0111\u1ea1t kho\u1ea3ng 855 c\u1eeda h\u00e0ng. C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng l\u1edbn kh\u00e1c c\u0169ng l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm: Phuc Long \u0111\u00e3 ph\u00e1t tri\u1ec3n l\u00ean kho\u1ea3ng 237 c\u1eeda h\u00e0ng, Katinat l\u00ean kho\u1ea3ng 93 c\u1eeda h\u00e0ng v\u00e0 Starbucks l\u00ean 127 c\u1eeda h\u00e0ng.[3]<\/a>.<\/p>\n

Danh s\u00e1ch m\u1ed9t s\u1ed1 chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea l\u1edbn t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
STT<\/strong><\/td>\nTh\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea<\/strong><\/td>\nN\u0103m th\u00e0nh l\u1eadp<\/strong><\/td>\nTh\u00e0nh ph\u1ed1 \u0111\u1ea7u ti\u00ean<\/strong><\/td>\nQu\u00ea h\u01b0\u01a1ng<\/strong><\/td>\nS\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng c\u00e0 ph\u00ea n\u0103m 2025<\/strong><\/td>\n<\/tr>\n<\/thead>\n
1<\/td>\nMilano<\/td>\n1996<\/td>\nTP.HCM<\/td>\nVi\u1ec7t Nam<\/td>\n2000<\/td>\n<\/tr>\n
2<\/td>\nCao nguy\u00ean<\/td>\n1999<\/td>\nTP.HCM<\/td>\nVi\u1ec7t Nam<\/td>\n855<\/td>\n<\/tr>\n
3<\/td>\nTrung Nguy\u00ean<\/td>\n1996<\/td>\nTP.HCM<\/td>\nVi\u1ec7t Nam<\/td>\n464<\/td>\n<\/tr>\n
4<\/td>\nC\u00e0 ph\u00ea Viva Star<\/td>\n2013<\/td>\nTP.HCM<\/td>\nVi\u1ec7t Nam<\/td>\n329<\/td>\n<\/tr>\n
5<\/td>\nPh\u00fac Long<\/td>\n2000<\/td>\nTP.HCM<\/td>\nVi\u1ec7t Nam<\/td>\n237<\/td>\n<\/tr>\n
6<\/td>\nStarbucks<\/td>\n2013<\/td>\nTP.HCM<\/td>\nHoa K\u1ef3<\/td>\n127<\/td>\n<\/tr>\n
7<\/td>\nQu\u00e1n c\u00e0 ph\u00ea Guta<\/td>\n2016<\/td>\nTP.HCM<\/td>\nVi\u1ec7t Nam<\/td>\n96<\/td>\n<\/tr>\n
8<\/td>\nQu\u00e1n c\u00e0 ph\u00ea<\/td>\n2014<\/td>\nTP.HCM<\/td>\nVi\u1ec7t Nam<\/td>\n93<\/td>\n<\/tr>\n
9<\/td>\nKatinat<\/td>\n2016<\/td>\nTP.HCM<\/td>\nVi\u1ec7t Nam<\/td>\n93<\/td>\n<\/tr>\n
10<\/td>\n\u0110am m\u00ea<\/td>\n2006<\/td>\nTP.HCM<\/td>\nVi\u1ec7t Nam<\/td>\n88<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: H\u1ecfi & \u0110\u00e1p<\/em><\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

C\u00e1c chu\u1ed7i c\u00e0 ph\u00ea h\u00e0ng \u0111\u1ea7u \u0111ang m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c b\u1eb1ng c\u00e1ch v\u01b0\u1ee3t ra kh\u1ecfi c\u00e1c khu th\u01b0\u01a1ng m\u1ea1i trung t\u00e2m (nh\u01b0 Qu\u1eadn 1 v\u00e0 khu v\u1ef1c Landmark 81) v\u00e0o c\u00e1c khu ngo\u1ea1i \u00f4 v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p 2, t\u1eadn d\u1ee5ng thu nh\u1eadp ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 c\u00e1c d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n b\u00e1n l\u1ebb m\u1edbi.[4]<\/a>\u0110\u1ed3ng th\u1eddi, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang th\u1eed nghi\u1ec7m nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau. B\u00ean c\u1ea1nh c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng c\u00f3 ch\u1ed7 ng\u1ed3i, c\u00e1c m\u00f4 h\u00ecnh nh\u01b0 c\u1eeda h\u00e0ng drive-thru c\u1ee7a Highlands Coffee cho th\u1ea5y c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng \u0111ang th\u00edch \u1ee9ng v\u1edbi giao th\u00f4ng ch\u1ee7 y\u1ebfu l\u00e0 xe m\u00e1y \u1edf Vi\u1ec7t Nam v\u00e0 th\u00f3i quen t\u00edch h\u1ee3p \u0111i\u1ec3m d\u1eebng ch\u00e2n u\u1ed1ng c\u00e0 ph\u00ea v\u00e0o h\u00e0nh tr\u00ecnh \u0111i l\u1ea1i h\u00e0ng ng\u00e0y. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n r\u1ed9ng h\u01a1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng.<\/p>\n

Song song v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u00e1n c\u00e0 ph\u00ea l\u1edbn \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ef1c \u0111\u01a1n v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a m\u00ecnh. Nhi\u1ec1u chu\u1ed7i c\u1eeda h\u00e0ng \u0111ang d\u1ea7n chuy\u1ec3n h\u01b0\u1edbng kh\u1ecfi vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e0 ph\u00ea v\u00e0 hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng \u0111a d\u1ea1ng h\u01a1n. Tr\u00e0, tr\u00e0 tr\u00e1i c\u00e2y v\u00e0 matcha \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh, v\u1edbi m\u1ed9t ph\u1ea7n doanh thu \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng ph\u1ea3i c\u00e0 ph\u00ea. S\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 n\u00e9t trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Phuc Long v\u00e0 Katinat, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng \u0111\u1ea7y m\u00e0u s\u1eafc, s\u00e1ng t\u1ea1o \u0111\u1ec3 thu h\u00fat th\u1ebf h\u1ec7 Z. Th\u1ebf h\u1ec7 Z ng\u00e0y nay th\u1ec3 hi\u1ec7n s\u1ef1 \u01b0a th\u00edch \u0111\u1ed1i v\u1edbi c\u00e0 ph\u00ea l\u1ea1nh v\u00e0 c\u00e1c kh\u00e1i ni\u1ec7m k\u1ebft h\u1ee3p s\u00e1ng t\u1ea1o, ch\u1eb3ng h\u1ea1n nh\u01b0 k\u1ebft h\u1ee3p matcha v\u1edbi n\u01b0\u1edbc d\u1eeba, h\u01a1n l\u00e0 c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng n\u00f3ng truy\u1ec1n th\u1ed1ng. Theo Brands Vietnam (2025), nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y r\u1ea5t b\u1ecb thu h\u00fat b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 \u201ch\u1ee3p th\u1eddi\u201d, \u201cth\u00e2n thi\u1ec7n\u201d v\u00e0 \u201ctr\u1ebb trung\u201d. [5]<\/a><\/p>\n

S\u1ed1 h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu, v\u1edbi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng l\u1edbn tri\u1ec3n khai \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 t\u00edch h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng giao h\u00e0ng (ShopeeFood, GrabFood). Highlands, Katinat v\u00e0 Starbucks t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 vi\u1ec7c \u0111\u1eb7t h\u00e0ng qua \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1c l\u1ee3i \u00edch d\u00e0nh cho th\u00e0nh vi\u00ean \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c b\u1ed5 sung b\u1edfi thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng nh\u01b0 nh\u1eefng \u201ckh\u00f4ng gian th\u1ee9 ba\u201d h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m, d\u00e0nh cho l\u00e0m vi\u1ec7c v\u00e0 giao l\u01b0u. C\u00e1c \u00fd t\u01b0\u1edfng nh\u01b0 c\u1eeda h\u00e0ng \u201cki\u1ec3u bi\u1ec7t th\u1ef1\u201d c\u1ee7a Katinat khuy\u1ebfn kh\u00edch th\u1eddi gian l\u01b0u l\u1ea1i l\u00e2u h\u01a1n, gi\u00e1 tr\u1ecb giao d\u1ecbch cao h\u01a1n v\u00e0 t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m th\u01b0\u1eddng xuy\u00ean h\u01a1n, c\u1ee7ng c\u1ed1 vai tr\u00f2 c\u1ee7a qu\u00e1n c\u00e0 ph\u00ea nh\u01b0 \u0111i\u1ec3m \u0111\u1ebfn h\u00e0ng ng\u00e0y ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i ch\u1ec9 \u0111\u1ec3 th\u01b0 gi\u00e3n th\u1ec9nh tho\u1ea3ng.<\/p>\n

N\u0103m 2024, cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n 3.000 nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n v\u00e0 qu\u00e1n c\u00e0 ph\u00ea c\u00f9ng 4.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u1ea3 n\u01b0\u1edbc cho th\u1ea5y 30,41% ng\u01b0\u1eddi tham gia \u0111\u1ebfn qu\u00e1n c\u00e0 ph\u00ea m\u1ed9t ho\u1eb7c hai l\u1ea7n m\u1ed9t tu\u1ea7n, t\u0103ng 7,8 \u0111i\u1ec3m ph\u1ea7n tr\u0103m.[6]<\/a>Xu h\u01b0\u1edbng n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ph\u00e2n kh\u00fac thu nh\u1eadp trung b\u00ecnh trong n\u0103m 2025: m\u1ed9t b\u00e1o c\u00e1o ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 thu nh\u1eadp t\u1eeb 5-10 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng c\u00f3 t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m cao nh\u1ea5t (1-3 l\u1ea7n\/tu\u1ea7n), ti\u1ebfp theo s\u00e1t l\u00e0 nh\u00f3m c\u00f3 thu nh\u1eadp t\u1eeb 10-20 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. Kh\u00e1ch h\u00e0ng thu\u1ed9c c\u00e1c nh\u00f3m thu nh\u1eadp n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, ng\u01b0\u1eddi l\u00e0m t\u1ef1 do v\u00e0 sinh vi\u00ean. \u0110\u00e1ng ch\u00fa \u00fd, 40% kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn qu\u00e1n c\u00e0 ph\u00ea v\u00ec m\u1ee5c \u0111\u00edch c\u00f4ng vi\u1ec7c, b\u00ean c\u1ea1nh c\u00e1c l\u00fd do kh\u00e1c nh\u01b0 th\u01b0 gi\u00e3n, th\u1eed \u0111\u1ed3 u\u1ed1ng m\u1edbi ho\u1eb7c b\u1eaft \u0111\u1ea7u m\u1ed9t ng\u00e0y m\u1edbi.[7]<\/a>.<\/p>\n

Cu\u1ed1i c\u00f9ng, s\u1ef1 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c khu\u1ebfch \u0111\u1ea1i th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 h\u00e0ng h\u00f3a. C\u00e1c chi\u1ebfn d\u1ecbch lan truy\u1ec1n xoay quanh nh\u1eefng chi\u1ebfc c\u1ed1c phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, c\u00e1c \u00fd t\u01b0\u1edfng theo m\u00f9a v\u00e0 h\u00e0ng h\u00f3a \u0111\u1ed9c quy\u1ec1n hi\u1ec7n l\u00e0 \u0111\u00f2n b\u1ea9y ti\u1ebfp th\u1ecb c\u1ed1t l\u00f5i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Katinat, Starbucks v\u00e0 Highlands, t\u1ea1o ra hi\u1ec7u qu\u1ea3 lan truy\u1ec1n tr\u1ef1c tuy\u1ebfn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng. V\u00ed d\u1ee5, Starbucks \u0111\u00e3 ra m\u1eaft phi\u00ean b\u1ea3n ti\u1ebfng Vi\u1ec7t c\u1ee7a chi\u1ebfc c\u1ed1c s\u1ee9 Ph\u00fac Long nh\u00e2n d\u1ecbp l\u1ec5 duy\u1ec7t binh ng\u00e0y 30 th\u00e1ng 4, v\u00e0 Highlands \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cT\u1ef1 h\u00e0o v\u1ec1 tinh hoa c\u00e0 ph\u00ea Vi\u1ec7t Nam\u201d.[8]<\/a><\/p>\n

\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng qu\u00e1n c\u00e0 ph\u00ea Vi\u1ec7t Nam mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi nhu c\u1ea7u b\u1ec1n v\u1eefng, v\u1edbi t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh th\u1ecb \u0111\u1ea3m b\u1ea3o s\u1ef1 \u1ed5n \u0111\u1ecbnh ngay c\u1ea3 trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf. M\u1eb7c d\u00f9 hi\u1ec7n nay c\u1ea1nh tranh r\u1ea5t gay g\u1eaft, v\u1eabn c\u00f2n nhi\u1ec1u kho\u1ea3ng tr\u1ed1ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb kh\u00e1c bi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ph\u00e2n kh\u00fac chuy\u00ean bi\u1ec7t nh\u01b0 c\u00e0 ph\u00ea th\u1ebf h\u1ec7 th\u1ee9 ba\/c\u00e0 ph\u00ea nguy\u00ean ch\u1ea5t, th\u1ef1c \u0111\u01a1n t\u1ed1t cho s\u1ee9c kh\u1ecfe v\u00e0 th\u1ef1c v\u1eadt, v\u00e0 c\u00e1c m\u00f4 h\u00ecnh ti\u1ec7n l\u1ee3i cao nh\u01b0 b\u00e1n h\u00e0ng qua c\u1eeda s\u1ed5 \u00f4 t\u00f4. H\u01a1n n\u1eefa, th\u1ecb tr\u01b0\u1eddng n\u00e0y r\u1ea5t h\u1ea5p d\u1eabn cho vi\u1ec7c m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf do m\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd thu\u1eadn l\u1ee3i h\u1ed7 tr\u1ee3 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, v\u1edbi nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n ch\u00ednh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u00e1n c\u00e0 ph\u00ea qu\u1ed1c t\u1ebf uy t\u00edn.<\/p>\n

Tuy nhi\u00ean, nh\u1eefng th\u00e1ch th\u1ee9c ch\u00ednh trong ng\u00e0nh c\u00e0 ph\u00ea Vi\u1ec7t Nam xoay quanh s\u1ef1 c\u1ea1nh tranh gay g\u1eaft v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 v\u1ecb tr\u00ed, khi c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eafc \u0111\u1ecba t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u00e3 b\u1ecb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba h\u00e0ng \u0111\u1ea7u th\u1ed1ng tr\u1ecb, d\u1eabn \u0111\u1ebfn gi\u00e1 thu\u00ea cao v\u00e0 \u00e1p l\u1ef1c l\u1edbn l\u00ean gi\u00e1 \u0111\u1ed3 u\u1ed1ng. \u0110i\u1ec1u n\u00e0y bu\u1ed9c c\u00e1c doanh nghi\u1ec7p m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng ph\u1ea3i tr\u1ea3 gi\u00e1 cao \u0111\u1ec3 thu\u00ea c\u1eeda h\u00e0ng flagship ho\u1eb7c \u0111\u1ed5i m\u1edbi b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh nh\u1ecf h\u01a1n nh\u01b0 ki-\u1ed1t v\u00e0 b\u00e1n h\u00e0ng qua c\u1eeda s\u1ed5 \u00f4 t\u00f4. H\u01a1n n\u1eefa, c\u00e1c c\u00f4ng ty ph\u1ea3i v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n v\u1ec1 s\u1edf th\u00edch \u1ea9m th\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 \u0103n s\u00e2u, v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam r\u1ea5t \u01b0a chu\u1ed9ng c\u00e0 ph\u00ea robusta, s\u1eefa \u0111\u1eb7c v\u00e0 c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng ng\u1ecdt, c\u00f3 v\u1ecb tr\u00e0. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ed1 g\u1eafng theo \u0111u\u1ed5i h\u01b0\u01a1ng v\u1ecb "ph\u01b0\u01a1ng T\u00e2y" thu\u1ea7n t\u00fay s\u1ebd ch\u1ec9 m\u00e3i \u1edf ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf n\u1ebfu kh\u00f4ng th\u1ec3 b\u1ea3n \u0111\u1ecba h\u00f3a th\u1ef1c \u0111\u01a1n cho ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1edf th\u00edch ph\u1ed5 bi\u1ebfn n\u00e0y.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> https:\/\/vietnamnews.vn\/economy\/1692991\/viet-nam-s-coffee-shops-boom-amid-business-closures.html<\/p>\n

[2]<\/a> https:\/\/vietnamnews.vn\/economy\/1656282\/fierce-battle-for-billion-dollar-market-share-between-coffee-chains-in-viet-nam.html<\/p>\n

[3]<\/a> https:\/\/cafef.vn\/cuoc-chien-chuoi-ca-phe-phuc-long-tang-79-cua-hang-katinat-duoi-sat-nut-rieng-the-coffee-house-ngam-ngui-dong-cua-1-3-188250516080502639.chn<\/p>\n

[4]<\/a> https:\/\/vir.com.vn\/beverage-chains-take-on-new-models-122342.html<\/p>\n

[5]<\/a> https:\/\/www.brandsvietnam.com\/congdong\/topic\/346424-ipos-vn-va-nestle-professionalcong-bo-bao-cao-thi-truong-kinh-doanh-am-thuc-tai-viet-nam-nam-2024<\/p>\n

[6]<\/a> https:\/\/e.vnexpress.net\/news\/business\/economy\/vietnamese-consumers-eat-out-visit-cafes-more-often-4727722.html<\/p>\n

[7]<\/a> https:\/\/mibrand.vn\/wp-content\/cache\/all\/tin-tuc\/mibrand-40-khach-hang-lua-chon-quan-ca-phe-cho-muc-dich-lam-viec\/index.html<\/p>\n

[8]<\/a> https:\/\/younetmedia.com\/en\/introducing-the-h1-2025-coffee-shop-social-media-report-announcing-the-top-10-most-prominent-brands\/<\/p>","protected":false},"excerpt":{"rendered":"

So v\u1edbi n\u0103m 2024, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng c\u00e0 ph\u00ea chu\u1ed7i t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 c\u00f3 t\u0103ng nh\u1eb9 do c\u00e1c chu\u1ed7i h\u00e0ng \u0111\u1ea7u m\u1edf th\u00eam \u0111\u1ecba \u0111i\u1ec3m m\u1edbi.<\/p>","protected":false},"author":12,"featured_media":23254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVietnam Coffee Shop market 2025: Chain expansion, local brands and changing consumer habits - B-Company<\/title>\n<meta name=\"description\" content=\"Compared to 2024, there is a slight increase in the number of coffee chain stores in 2025 in Vietnam as leading chains open new locations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnam-coffee-shop-market-2025-chain-expansion-local-brands-and-changing-consumer-habits\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam Coffee Shop market 2025: Chain expansion, local brands and changing consumer habits - 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