{"id":23172,"date":"2025-12-15T23:42:08","date_gmt":"2025-12-15T16:42:08","guid":{"rendered":"https:\/\/b-company.jp\/?p=23172"},"modified":"2025-12-15T23:42:08","modified_gmt":"2025-12-15T16:42:08","slug":"vietnam-fast-food-industry-key-updates-in-2025","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vietnam-fast-food-industry-key-updates-in-2025\/","title":{"rendered":"Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh Vi\u1ec7t Nam: Nh\u1eefng c\u1eadp nh\u1eadt quan tr\u1ecdng n\u0103m 2025"},"content":{"rendered":"

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<\/span>B&Company l\u00e0 c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008.<\/span><\/i>\u00a0<\/span>\u00a0<\/span><\/p>\n

Trong m\u1ee5c \u201cTin v\u1eafn Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi v\u1ec1 xu h\u01b0\u1edbng c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 c\u00e1c phong tr\u00e0o x\u00e3 h\u1ed9i c\u1ee7a Vi\u1ec7t Nam.<\/span><\/i>\u00a0<\/span><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin g\u1ed1c, vui l\u00f2ng ki\u1ec3m tra ri\u00eang t\u1eebng th\u00f4ng tin. Di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.\u00a0<\/span><\/i><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/span>\u00a0<\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh Vi\u1ec7t Nam n\u0103m 2025 ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf l\u00e2u \u0111\u1eddi. Ng\u00e0nh n\u00e0y \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 71 t\u1ef7 nh\u00e2n d\u00e2n t\u1ec7 trong n\u0103m 2024, d\u1eabn \u0111\u1ea7u b\u1edfi s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng ch\u00e2u \u00c1 nh\u01b0 Jollibee v\u00e0 Lotteria. Vi\u1ec7c m\u1edf r\u1ed9ng c\u1eeda h\u00e0ng ti\u1ebfp t\u1ee5c di\u1ec5n ra tr\u00ean to\u00e0n qu\u1ed1c, trong khi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng s\u1ef1 ti\u1ec7n l\u1ee3i, \u0103n u\u1ed1ng k\u1ebft h\u1ee3p giao l\u01b0u v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. C\u00e1c xu h\u01b0\u1edbng ch\u00ednh bao g\u1ed3m ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea3n \u0111\u1ecba h\u00f3a th\u1ef1c \u0111\u01a1n v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng giao h\u00e0ng. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi d\u1ef1 ki\u1ebfn s\u1ebd l\u00e0m gia t\u0103ng c\u1ea1nh tranh, th\u00fac \u0111\u1ea9y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 th\u00edch \u1ee9ng.<\/p>\n

T\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh c\u1ee7a Vi\u1ec7t Nam v\u1eabn ch\u1ee7 y\u1ebfu do c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf th\u1ed1ng tr\u1ecb, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng t\u1eeb nhi\u1ec1u th\u1eadp k\u1ef7 tr\u01b0\u1edbc v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. C\u00e1c t\u00ean tu\u1ed5i l\u1edbn bao g\u1ed3m KFC c\u1ee7a M\u1ef9 (gia nh\u1eadp n\u0103m 1997), Lotteria c\u1ee7a H\u00e0n Qu\u1ed1c (gia nh\u1eadp n\u0103m 1998), Jollibee c\u1ee7a Philippines (gia nh\u1eadp n\u0103m 2005) v\u00e0 McDonald's c\u1ee7a M\u1ef9 (gia nh\u1eadp n\u0103m 2014). C\u00e1c s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u01b0\u1eddng bao g\u1ed3m g\u00e0 r\u00e1n, b\u00e1nh m\u00ec k\u1eb9p th\u1ecbt, khoai t\u00e2y chi\u00ean, c\u01a1m, m\u00ec \u00dd v\u00e0 \u0111\u1ed3 u\u1ed1ng.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Euromonitor International, th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng, \u0111\u1ea1t 22,4 t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2024. Con s\u1ed1 n\u00e0y \u0111\u00e1nh d\u1ea5u m\u1ee9c t\u0103ng 71 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng so v\u1edbi n\u0103m 2023. Ri\u00eang ph\u00e2n kh\u00fac g\u00e0 r\u00e1n, n\u0103m 2024 t\u0103ng 6,51 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng so v\u1edbi n\u0103m 2023, \u0111\u1ea1t 5,6 t\u1ef7 \u0111\u1ed3ng. Trong s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00e2u \u00c1 \u0111ang th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng t\u1ed1t khi chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n l\u1edbn. Jollibee d\u1eabn \u0111\u1ea7u v\u1edbi 221 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng th\u1ecb ph\u1ea7n, ti\u1ebfp theo l\u00e0 Lotteria v\u1edbi 21,51 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u M\u1ef9 \u0111ang t\u1ee5t h\u1eadu v\u1edbi KFC (13,41 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng) v\u00e0 McDonald's (7,11 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng).[1]<\/a>\u0110\u00e1ng ch\u00fa \u00fd, \u0111i\u1ec1u n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 thay \u0111\u1ed5i so v\u1edbi n\u0103m 2020, khi Lotteria n\u1eafm gi\u1eef th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t (23,71% TP3T), ti\u1ebfp theo l\u00e0 KFC (18,31% TP3T) v\u00e0 Jollibee (15,61% TP3T). T\u1eeb n\u0103m 2022 tr\u1edf \u0111i, Jollibee gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u.[2]<\/a>.<\/p>\n

Th\u1ecb ph\u1ea7n g\u00e0 r\u00e1n c\u1ee7a Vi\u1ec7t Nam n\u0103m 2024<\/strong><\/p>\n

100% = 5,6 ngh\u00ecn t\u1ef7 VND
\n\"Vietnam's<\/p>\n

Ngu\u1ed3n: CafeF<\/p>\n

V\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng m\u1edbi m\u1edf, t\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh tr\u00ean to\u00e0n qu\u1ed1c \u0111\u1ea1t 1.022 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2025, t\u0103ng g\u1ea7n 121.300 t\u1ea5n so v\u1edbi n\u0103m 2024. S\u1ef1 m\u1edf r\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh; nhi\u1ec1u chi nh\u00e1nh m\u1edbi \u0111ang \u0111\u01b0\u1ee3c m\u1edf t\u1ea1i c\u00e1c t\u1ec9nh th\u00e0nh, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u b\u00ean ngo\u00e0i hai th\u00e0nh ph\u1ed1 l\u1edbn nh\u1ea5t.[3]<\/a>V\u00ed d\u1ee5, Lotteria \u0111\u00e3 m\u1edf th\u00eam c\u00e1c c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i Nha Trang, Qu\u1ea3ng Tr\u1ecb, Nam \u0110\u1ecbnh v\u00e0 Ph\u00fa Qu\u1ed1c trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025.[4]<\/a>T\u01b0\u01a1ng t\u1ef1, McDonald's l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 m\u1eb7t t\u1ea1i \u0110\u00e0 L\u1ea1t (L\u00e2m \u0110\u1ed3ng) v\u00e0o th\u00e1ng 7 n\u0103m 2025.[5]<\/a>D\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng l\u00e0 Lotteria v\u1edbi 222 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c, ti\u1ebfp theo l\u00e0 Jollibee v\u00e0 KFC v\u1edbi l\u1ea7n l\u01b0\u1ee3t 213 c\u1eeda h\u00e0ng v\u00e0 172 c\u1eeda h\u00e0ng. C\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c bao g\u1ed3m c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng t\u1eadp trung v\u00e0o pizza nh\u01b0 Pizza Hut (118 c\u1eeda h\u00e0ng) v\u00e0 The Pizza Company (74 c\u1eeda h\u00e0ng).<\/p>\n

Fast-food brands\u2019 stores in Vietnam in 2025<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: c\u1eeda h\u00e0ng
\n\"Fast-food<\/p>\n

Ngu\u1ed3n: H\u1ecfi & \u0110\u00e1p<\/p>\n

Nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 vi\u1ec7c ti\u00eau th\u1ee5 th\u1ee9c \u0103n nhanh<\/strong><\/em><\/h4>\n

M\u1eb7c d\u00f9 c\u00e1c chu\u1ed7i th\u1ee9c \u0103n nhanh \u0111ang m\u1edf r\u1ed9ng, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1eabn coi th\u1ee9c \u0103n nhanh nh\u01b0 m\u1ed9t m\u00f3n \u0103n \u0111\u1ec3 thay \u0111\u1ed5i kh\u1ea9u v\u1ecb th\u1ec9nh tho\u1ea3ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 b\u1eefa \u0103n ch\u00ednh h\u00e0ng ng\u00e0y. Th\u1ee9c \u0103n nhanh ch\u1ec9 chi\u1ebfm m\u1ed9t ph\u1ea7n nh\u1ecf (kho\u1ea3ng 3,51 t\u1ef7 \u0111\u1ed3ng) trong t\u1ed5ng th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, v\u1ed1n v\u1eabn ch\u1ee7 y\u1ebfu do c\u00e1c nh\u00e0 h\u00e0ng truy\u1ec1n th\u1ed1ng, th\u1ee9c \u0103n \u0111\u01b0\u1eddng ph\u1ed1 v\u00e0 c\u00e1c qu\u00e1n \u0103n \u0111\u1ecba ph\u01b0\u01a1ng th\u1ed1ng tr\u1ecb.[6]<\/a>Trong s\u1ed1 c\u00e1c m\u00f3n \u0103n nhanh, g\u00e0 r\u00e1n l\u00e0 m\u00f3n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Vi\u1ec7t Nam \u01b0a chu\u1ed9ng nh\u1ea5t; hamburger hay m\u00ec \u00dd \u00edt \u0111\u01b0\u1ee3c \u01b0a th\u00edch h\u01a1n, ch\u1ee7 y\u1ebfu l\u00e0 do c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn thay th\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng: b\u00e1nh m\u00ec v\u00e0 c\u00e1c lo\u1ea1i b\u00fan. [7]<\/a>.<\/p>\n

Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0103n th\u1ee9c \u0103n nhanh th\u01b0\u1eddng xuy\u00ean, h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng tu\u1ea7n. M\u1ee9c ti\u00eau th\u1ee5 cao h\u01a1n \u1edf gi\u1edbi tr\u1ebb t\u1eeb 18-34 tu\u1ed5i, s\u1ed1ng \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb. \u0102n th\u1ee9c \u0103n nhanh th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c t\u1ee5 t\u1eadp x\u00e3 giao v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh \u0111\u1ed1i v\u1edbi sinh vi\u00ean ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 con nh\u1ecf, trong khi ng\u01b0\u1eddi l\u1edbn t\u1eeb 22-29 tu\u1ed5i l\u1ea1i th\u00edch \u0103n m\u1ed9t m\u00ecnh. H\u01b0\u01a1ng v\u1ecb v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i l\u00e0 nh\u1eefng ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u khi l\u1ef1a ch\u1ecdn \u0103n th\u1ee9c \u0103n nhanh.[8]<\/a>.<\/p>\n

V\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, KFC \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t v\u00e0 g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh v\u00e0 s\u1ef1 quen thu\u1ed9c.[9]<\/a>Jollibee \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb (18-24 tu\u1ed5i) \u01b0a chu\u1ed9ng, \u0111\u01b0\u1ee3c xem l\u00e0 th\u1eddi th\u01b0\u1ee3ng, tr\u1ebb trung v\u00e0 \u0111a d\u1ea1ng, v\u1edbi kh\u00f4ng gian nh\u00e0 h\u00e0ng v\u00e0 th\u1ef1c \u0111\u01a1n phong ph\u00fa l\u00e0 th\u1ebf m\u1ea1nh. Lotteria \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3 \u0103n\/th\u1ee9c u\u1ed1ng v\u00e0 v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n. Trong khi \u0111\u00f3, McDonald's mang h\u00ecnh \u1ea3nh cao c\u1ea5p: m\u1ecdi ng\u01b0\u1eddi th\u1ea5y \u0111\u00e2y l\u00e0 n\u01a1i \u1ea5m c\u00fang, c\u00f3 kh\u00f4ng gian\/ch\u1ed7 ng\u1ed3i r\u1ed9ng r\u00e3i v\u00e0 cung c\u1ea5p c\u00e1c m\u00f3n \u0103n \u0111\u1ea1t ti\u00eau chu\u1ea9n, thu\u1ed9c ph\u00e2n kh\u00fac cao c\u1ea5p h\u01a1n.[10]<\/a>.<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh<\/strong><\/h3>\n

T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb<\/strong><\/em><\/h4>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam ng\u00e0y c\u00e0ng d\u1ef1a nhi\u1ec1u v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i v\u00ec \u0111\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh ch\u00ednh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb kh\u00e1m ph\u00e1, \u0111\u00e1nh gi\u00e1 v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00e0 TikTok cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u00f4ng qua n\u1ed9i dung ng\u1eafn g\u1ecdn, h\u1ee3p th\u1eddi v\u00e0 d\u1ec5 chia s\u1ebb. C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng g\u00e0 r\u00e1n t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i theo m\u00f9a, th\u1eed th\u00e1ch lan truy\u1ec1n ho\u1eb7c k\u1ec3 chuy\u1ec7n, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ec7n c\u1ea3m t\u00edch c\u1ef1c cao h\u01a1n.[11]<\/a>.<\/p>\n

\u0110\u1ea7u th\u00e1ng 12 n\u0103m 2025, Jollibee kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch m\u00f9a Gi\u00e1ng sinh: kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ch\u00fa tu\u1ea7n l\u1ed9c nh\u1ed3i b\u00f4ng khi mua combo \u0111\u1ed3 \u0103n. Ch\u00fa tu\u1ea7n l\u1ed9c nhanh ch\u00f3ng tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng "check-in" c\u1ee7a m\u00f9a l\u1ec5 h\u1ed9i, k\u00edch th\u00edch n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra v\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 th\u1ec3 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng x\u1ebfp h\u00e0ng d\u00e0i t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng v\u00e0 khan hi\u1ebfm th\u00fa nh\u1ed3i b\u00f4ng t\u1ea1i nhi\u1ec1u c\u1eeda h\u00e0ng tr\u00ean kh\u1eafp Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.[12]<\/a>.<\/p>\n

Jollibee\u2019s reindeer is at the center of the meal<\/strong><\/p>\n

\"Jollibee\u2019s<\/p>\n

Ngu\u1ed3n: B\u00e1o Ng\u01b0\u1eddi lao \u0111\u1ed9ng<\/p>\n

B\u1ea3n \u0111\u1ecba h\u00f3a th\u1ef1c \u0111\u01a1n v\u00e0 d\u1ecbch v\u1ee5<\/strong><\/em><\/h4>\n

Vi\u1ec7c b\u1ea3n \u0111\u1ecba h\u00f3a \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 s\u1edf th\u00edch v\u1ec1 h\u01b0\u01a1ng v\u1ecb, th\u00f3i quen \u0103n u\u1ed1ng v\u00e0 k\u1ef3 v\u1ecdng v\u1ec1 gi\u00e1 c\u1ea3 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 so v\u1edbi th\u1ecb tr\u01b0\u1eddng ph\u01b0\u01a1ng T\u00e2y v\u00e0 to\u00e0n c\u1ea7u. Do \u0111\u00f3, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111\u00e3 ch\u1ee9ng minh kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng. Jollibee \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh gia v\u1ecb v\u00e0 h\u01b0\u01a1ng v\u1ecb \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi kh\u1ea9u v\u1ecb c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam, \u01b0a chu\u1ed9ng g\u00e0 r\u00e1n c\u00f3 v\u1ecb ng\u1ecdt nh\u1eb9 v\u00e0 th\u01a1m h\u01a1n.[13]<\/a>KFC \u0111\u01b0a c\u00e1c m\u00f3n \u0103n k\u00e8m c\u01a1m nh\u01b0 c\u01a1m g\u00e0 v\u00e0o th\u1ef1c \u0111\u01a1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u00f3i quen \u0103n u\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam. McDonald's c\u0169ng \u0111\u00e3 nghi\u00ean c\u1ee9u m\u1ed9t c\u00f4ng th\u1ee9c g\u00e0 r\u00e1n m\u1edbi \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam. [14]<\/a>.<\/p>\n

T\u00edch h\u1ee3p n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/em><\/h4>\n

Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 tr\u1ea3i qua giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 v\u00e0 hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1.[15]<\/a>Theo c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh, nhu c\u1ea7u ti\u1ebfp t\u1ee5c t\u0103ng do c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u00f4 th\u1ecb h\u00f3a ng\u00e0y c\u00e0ng t\u0103ng, l\u1ed1i s\u1ed1ng b\u1eadn r\u1ed9n, s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng giao h\u00e0ng. S\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng sau \u0111\u1ea1i d\u1ecbch, v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i \u1edf th\u00e0nh th\u1ecb, coi giao h\u00e0ng l\u00e0 l\u1ef1a ch\u1ecdn \u0103n u\u1ed1ng m\u1eb7c \u0111\u1ecbnh ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i th\u1ec9nh tho\u1ea3ng.[16]<\/a>.<\/p>\n

C\u00e1c chu\u1ed7i th\u1ee9c \u0103n nhanh \u0111\u00e3 nhanh ch\u00f3ng th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i n\u00e0y b\u1eb1ng c\u00e1ch t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng giao h\u00e0ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hi\u1ec7n nay \u0111\u1ec1u t\u00edch h\u1ee3p to\u00e0n b\u1ed9 th\u1ef1c \u0111\u01a1n c\u1ee7a m\u00ecnh v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 ShopeeFood, GrabFood v\u00e0 BefFood, cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n tr\u00ean \u1ee9ng d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn. B\u00ean c\u1ea1nh h\u00ecnh th\u1ee9c giao h\u00e0ng truy\u1ec1n th\u1ed1ng, c\u00e1c doanh nghi\u1ec7p nh\u01b0 KFC \u0111ang ti\u00ean phong trong c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed5i m\u1edbi nh\u01b0 b\u00e1n h\u00e0ng tr\u00ean livestream TikTok, n\u01a1i nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng gi\u1edbi thi\u1ec7u c\u00e1c m\u00f3n \u0103n trong th\u1ef1c \u0111\u01a1n, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem trong th\u1eddi gian th\u1ef1c v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng t\u1ee9c th\u00ec.[17]<\/a>.<\/p>\n

Ng\u01b0\u1eddi ch\u01a1i m\u1edbi s\u1eafp ra m\u1eaft<\/strong><\/h3>\n

Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc, th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd ch\u00e0o \u0111\u00f3n m\u1ed9t t\u00e2n binh: Shake Shack, v\u1edbi c\u1eeda h\u00e0ng flagship \u0111\u1ea7u ti\u00ean khai tr\u01b0\u01a1ng v\u00e0o n\u0103m 2026. Shake Shack l\u00e0 chu\u1ed7i nh\u00e0 h\u00e0ng burger b\u00ecnh d\u00e2n c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb M\u1ef9, n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u v\u1edbi c\u00e1c m\u00f3n burger ch\u1ea5t l\u01b0\u1ee3ng cao, b\u00e1nh m\u00ec g\u00e0 r\u00e1n gi\u00f2n, milkshake l\u00e0m th\u1ee7 c\u00f4ng v\u00e0 c\u00e1c m\u00f3n tr\u00e1ng mi\u1ec7ng kem \u0111\u00f4ng l\u1ea1nh trong kh\u00f4ng gian hi\u1ec7n \u0111\u1ea1i, mang phong c\u00e1ch New York. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1eb7t m\u1ee5c ti\u00eau m\u1edf t\u1ed5ng c\u1ed9ng 15 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c v\u00e0o n\u0103m 2035.[18]<\/a>\u0110i\u1ec1u n\u00e0y b\u00e1o hi\u1ec7u s\u1ef1 c\u1ea1nh tranh m\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p hi\u1ec7n c\u00f3 v\u00e0 cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam v\u1eabn c\u00f2n r\u1ed9ng m\u1edf cho s\u1ef1 ph\u00e1t tri\u1ec3n qu\u1ed1c t\u1ebf. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Shake Shack c\u00f3 th\u1ec3 mang \u0111\u1ebfn m\u1ed9t m\u00f4 h\u00ecnh \u0103n u\u1ed1ng nhanh kh\u00e1c bi\u1ec7t v\u00e0 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y h\u01a1n n\u1eefa qu\u00e1 tr\u00ecnh hi\u1ec7n \u0111\u1ea1i h\u00f3a th\u1ecb tr\u01b0\u1eddng, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u00dd ngh\u0129a kinh doanh <\/strong><\/em><\/h4>\n

T\u1eeb ph\u00e2n t\u00edch tr\u00ean, m\u1ed9t s\u1ed1 h\u00e0m \u00fd quan tr\u1ecdng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c r\u00fat ra:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
 <\/td>\nNh\u1eefng c\u1eadp nh\u1eadt quan tr\u1ecdng<\/strong><\/td>\n\u00dd ngh\u0129a<\/strong><\/td>\n<\/tr>\n
T\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng<\/strong><\/td>\nNg\u00e0nh th\u1ee9c \u0103n nhanh c\u1ee7a Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng \u1ed5n \u0111\u1ecbnh, v\u1edbi gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng t\u0103ng 71%, \u0111\u1ea1t 3 tri\u1ec7u t\u1ea5n.<\/td>\nTh\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam v\u1eabn c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n. Th\u00e0nh c\u00f4ng ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4, s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh cho c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc, \u0111\u1ed3ng th\u1eddi bu\u1ed9c c\u00e1c doanh nghi\u1ec7p m\u1edbi ph\u1ea3i th\u1eadn tr\u1ecdng h\u01a1n khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/td>\n<\/tr>\n
T\u1ea7n su\u1ea5t ti\u00eau d\u00f9ng \u0111ang t\u0103ng l\u00ean trong gi\u1edbi tr\u1ebb th\u00e0nh th\u1ecb t\u1eeb 18 \u0111\u1ebfn 34 tu\u1ed5i, nh\u1eefng ng\u01b0\u1eddi \u01b0u ti\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i, h\u01b0\u01a1ng v\u1ecb v\u00e0 c\u00e1c d\u1ecbp \u0103n u\u1ed1ng giao l\u01b0u x\u00e3 h\u1ed9i.<\/td>\n<\/tr>\n
C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00e2u \u00c1 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u, trong khi c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 ph\u01b0\u01a1ng T\u00e2y nh\u01b0 KFC v\u00e0 McDonald's ch\u1ee9ng ki\u1ebfn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i ch\u1eadm h\u01a1n.<\/td>\n<\/tr>\n
S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh \u0111\u00e3 t\u0103ng g\u1ea7n 121.300 c\u1eeda h\u00e0ng, do c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng kh\u00f4ng ch\u1ec9 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn m\u00e0 c\u00f2n \u1edf c\u00e1c t\u1ec9nh h\u1ea1ng hai.<\/td>\nKhi c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn d\u1ea7n \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m b\u00e3o h\u00f2a, vi\u1ec7c m\u1edf r\u1ed9ng khu v\u1ef1c sang c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ea5p 2 v\u00e0 c\u1ea5p 3 s\u1ebd mang l\u1ea1i l\u00e0n s\u00f3ng t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo, nh\u01b0ng \u0111\u00f2i h\u1ecfi k\u1ebf ho\u1ea1ch chu \u0111\u00e1o v\u1ec1 chu\u1ed7i cung \u1ee9ng, gi\u00e1 c\u1ea3 v\u00e0 th\u1ecb hi\u1ebfu \u0111\u1ecba ph\u01b0\u01a1ng.<\/td>\n<\/tr>\n
Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/td>\nM\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch lan truy\u1ec1n m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng.<\/td>\nT\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap t\u0103ng \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng TikTok v\u00e0 Facebook c\u00f9ng n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb v\u00e0 c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i.<\/td>\n<\/tr>\n
C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng c\u01b0\u1eddng th\u00edch \u1ee9ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi Vi\u1ec7t Nam.<\/td>\nVi\u1ec7c b\u1ea3n \u0111\u1ecba h\u00f3a r\u1ea5t c\u1ea7n thi\u1ebft v\u00e0 \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u01a1ng v\u1ecb, gi\u00e1 c\u1ea3 v\u00e0 phong c\u00e1ch ph\u1ee5c v\u1ee5 cho ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam.<\/td>\n<\/tr>\n
Th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, th\u00fac \u0111\u1ea9y c\u00e1c chu\u1ed7i th\u1ee9c \u0103n nhanh t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng giao h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c m\u1edbi nh\u01b0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u00ean TikTok.<\/td>\nK\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 b\u00e1n h\u00e0ng \u0111a k\u00eanh \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ed1t l\u00f5i, v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng giao h\u00e0ng, th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u1ef1c tuy\u1ebfn \u0111\u1ecbnh h\u00ecnh c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 mua \u0111\u1ed3 \u0103n nhanh.<\/td>\n<\/tr>\n
Ng\u01b0\u1eddi m\u1edbi tham gia<\/strong><\/td>\nShake Shack s\u1ebd gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0o n\u0103m 2026, v\u1edbi k\u1ebf ho\u1ea1ch m\u1edf 15 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2035.<\/td>\nC\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, bu\u1ed9c c\u00e1c chu\u1ed7i th\u1ee9c \u0103n nhanh hi\u1ec7n c\u00f3 ph\u1ea3i n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T\u1ed5ng h\u1ee3p c\u1ee7a B&Company<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong> <\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> CafeF, Cu\u1ed9c chi\u1ebfn gi\u1eefa c\u00e1c chu\u1ed7i th\u1ee9c \u0103n nhanh: Th\u1ecb ph\u1ea7n c\u1ee7a Jollibee v\u01b0\u1ee3t qua Lotteria 3 n\u0103m tr\u01b0\u1edbc, KFC gi\u1ea3m \u0111\u00e1ng k\u1ec3 (https:\/\/cafef.vn\/dai-chien-chuoi-thuc-an-nhanh-thi-phan-jollibee-vuot-mat-lotteria-tu-3-nam-truoc-kfc-tut-doc-ro-ret-188250518223715746.chn)<\/p>\n

[2]<\/a> \u0110an Tr\u00ed, Cu\u1ed9c \u0111ua m\u1edbi trong th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh Vi\u1ec7t Nam (https:\/\/dantri.com.vn\/kinh-doanh\/cuoc-dua-moi-tren-thi-truong-thuc-an-nhanh-viet-nam-20250603213002132.htm)<\/p>\n

[3]<\/a> Q&Me, xu h\u01b0\u1edbng b\u00e1n l\u1ebb (th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i) t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025<\/p>\n

[4]<\/a> Th\u00f4ng b\u00e1o tr\u00ean trang Facebook Lotteria Vietnam<\/p>\n

[5]<\/a> McDonald's<\/p>\n

[6]<\/a> Vietnam net, Th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam \u2013 Cu\u1ed9c \u0111ua kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1ef7 \u0111\u00f4 (https:\/\/vietnamnet.vn\/do-an-nhanh-o-viet-nam-cuoc-dua-khoc-liet-cua-thi-truong-ty-usd-2403033.html)<\/p>\n

[7]<\/a> T\u1ea1p ch\u00ed \u0110\u1ea7u t\u01b0 Vi\u1ec7t Nam, T\u1eeb vi\u1ec7c McDonald's \u0111\u00f3ng c\u1eeda c\u00e1c c\u1eeda h\u00e0ng: Th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n cho chu\u1ed7i th\u1ee9c \u0103n nhanh (https:\/\/baodautu.vn\/tu-viec-mcdonalds-dong-bot-cua-hang-thoi-gian-kho-voi-chuoi-do-an-nhanh-d225548.html)<\/p>\n

[8]<\/a> Brands Vietnam, Coc Coc: Khai ph\u00e1 ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ee9c \u0103n nhanh t\u1ea1i Vi\u1ec7t Nam (https:\/\/www.brandsvietnam.com\/congdong\/topic\/338858-coc-coc-mo-khoa-nganh-hang-do-an-nhanh-tai-viet-nam)<\/p>\n

[9]<\/a> VnExpress, KFC l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam (https:\/\/vnexpress.net\/kfc-la-thuong-hieu-thuc-an-nhanh-duoc-yeu-thich-nhat-viet-nam-4819013.html)<\/p>\n

[10]<\/a> Q&Me, M\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u1ee9c \u0103n nhanh v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (https:\/\/qandme.net\/en\/report\/fast-food-popularity-and-brand-image.html)<\/p>\n

[11]<\/a> YouNet Media, Th\u01b0\u01a1ng hi\u1ec7u g\u00e0 r\u00e1n n\u00e0o \u0111ang th\u1ef1c s\u1ef1 kh\u01a1i d\u1eady ti\u1ebfng n\u00f3i c\u1ee7a c\u1ed9ng \u0111\u1ed3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i? (https:\/\/younetmedia.com\/thuong-hieu-ga-ran-nao-dang-thuc-su-khoi-day-tieng-noi-cong-dong-tren-mxh\/)<\/p>\n

[12]<\/a> B\u00e1o Lao \u0110\u1ed9ng, Tr\u00e0o l\u01b0u x\u1ebfp h\u00e0ng mua g\u00e0 r\u00e1n v\u00e0 \u201cs\u0103n tu\u1ea7n l\u1ed9c\u201d \u0111ang g\u00e2y s\u1ed1t trong gi\u1edbi tr\u1ebb m\u00f9a Gi\u00e1ng sinh n\u0103m 2025 (https:\/\/nld.com.vn\/trao-luu-xep-hang-mua-ga-ran-san-tuan-loc-gay-sot-trong-gioi-tre-mua-noel-2025-196251206155321391.htm)<\/p>\n

[13]<\/a> VnExpress, Chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a th\u1ee9c \u0103n nhanh nh\u1eb1m l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam (https:\/\/vnexpress.net\/chien-luoc-ban-dia-hoa-do-an-nhanh-lay-long-nguoi-tieu-dung-viet-4894920.html)<\/p>\n

[14]<\/a> CafeF, g\u00e0 r\u00e1n McDonald's \u2013 b\u01b0\u1edbc ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u1ee9c \u0103n nhanh Vi\u1ec7t Nam (https:\/\/cafef.vn\/ga-ran-mcdonalds-cu-hich-vao-thi-truong-thuc-an-nhanh-viet-nam-20181116110339232.chn)<\/p>\n

[15]<\/a> \u0110an Tr\u00ed, th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1 (https:\/\/dantri.com.vn\/kinh-doanh\/thi-truong-giao-do-an-viet-nam-tang-truong-nhanh-nhat-dong-nam-a-20250218121754626.htm)<\/p>\n

[16]<\/a> VnExpress, ShopeeFood v\u00e0 GrabFood n\u1eafm gi\u1eef h\u01a1n 90% th\u1ecb ph\u1ea7n giao \u0111\u1ed3 \u0103n (https:\/\/vnexpress.net\/shopeefood-grabfood-nam-hon-90-thi-truong-giao-do-an-4911752.html)<\/p>\n

[17]<\/a> Brands Vietnam, Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: KFC \u2013 Ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp b\u00e1n g\u00e0 r\u00e1n (https:\/\/www.brandsvietnam.com\/congdong\/topic\/344882-case-study-kfc-livestream-ban-ga-ran-tuong-dua-nhung-that)<\/p>\n

[18]<\/a> Shake Shack, Xin Chao, Vi\u1ec7t Nam<\/p>","protected":false},"excerpt":{"rendered":"

T\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh tr\u00ean to\u00e0n qu\u1ed1c \u0111\u00e3 \u0111\u1ea1t 1.022 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2025, t\u0103ng g\u1ea7n 121.000 c\u1eeda h\u00e0ng so v\u1edbi n\u0103m 2024.<\/p>","protected":false},"author":12,"featured_media":23177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVietnam fast food industry: Key updates in 2025 - B-Company<\/title>\n<meta name=\"description\" content=\"The total number of fast food outlets nationwide has reached 1,022 in 2025, an increase of nearly 12% compared to 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vietnam-fast-food-industry-key-updates-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vietnam fast food industry: Key updates in 2025 - 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