{"id":23160,"date":"2025-12-10T10:41:33","date_gmt":"2025-12-10T03:41:33","guid":{"rendered":"https:\/\/b-company.jp\/?p=23160"},"modified":"2025-12-12T10:42:01","modified_gmt":"2025-12-12T03:42:01","slug":"optimal-location-selection-strategy-for-fb-businesses-in-hcmc-in-the-new-market-context","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/optimal-location-selection-strategy-for-fb-businesses-in-hcmc-in-the-new-market-context\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m t\u1ed1i \u01b0u cho c\u00e1c doanh nghi\u1ec7p F&B t\u1ea1i TP.HCM trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng m\u1edbi"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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Ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) c\u1ee7a Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh ti\u00eau d\u00f9ng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1. TP.HCM v\u1eabn l\u00e0 \u0111\u1ea7u m\u1ed1i th\u01b0\u01a1ng m\u1ea1i c\u1ee7a c\u1ea3 n\u01b0\u1edbc, t\u1eadp trung nhi\u1ec1u nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea, chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea, th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh, th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u1ee3ng quy\u1ec1n qu\u1ed1c t\u1ebf v\u00e0 \u0111\u1ecba \u0111i\u1ec3m vui ch\u01a1i gi\u1ea3i tr\u00ed v\u1ec1 \u0111\u00eam nh\u1ea5t. T\u1ea7ng l\u1edbp trung l\u01b0u ng\u00e0y c\u00e0ng t\u0103ng, l\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch \u0111\u1ed5 v\u1ec1 m\u1ea1nh m\u1ebd v\u00e0 c\u1ea3nh quan b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i h\u00f3a nhanh ch\u00f3ng khi\u1ebfn th\u00e0nh ph\u1ed1 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn tr\u01b0\u1eddng h\u1ea5p d\u1eabn nh\u01b0ng c\u0169ng v\u00f4 c\u00f9ng c\u1ea1nh tranh \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 kinh doanh F&B.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam<\/strong><\/h3>\n

Ng\u00e0nh d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng c\u1ee7a Vi\u1ec7t Nam v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng n\u0103ng \u0111\u1ed9ng nh\u1ea5t \u0110\u00f4ng Nam \u00c1. Sau nhi\u1ec1u th\u1eadp k\u1ef7 m\u1edf r\u1ed9ng, th\u1ecb tr\u01b0\u1eddng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u1ea3 v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 m\u00f4 h\u00ecnh. Theo \u01b0\u1edbc t\u00ednh c\u1ee7a ng\u00e0nh, ng\u00e0nh \u0103n u\u1ed1ng Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u1ee3t m\u1ed1c 29 t\u1ef7 USD v\u00e0o n\u0103m 2025 v\u00e0 \u0111ang tr\u00ean \u0111\u00e0 \u0111\u1ea1t g\u1ea7n 37 t\u1ef7 USD v\u00e0o n\u0103m 2028.[1]<\/a>Duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c l\u0129nh v\u1ef1c nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea, chu\u1ed7i \u0111\u1ed3 u\u1ed1ng v\u00e0 giao h\u00e0ng.<\/p>\n

Trong b\u1ed1i c\u1ea3nh t\u0103ng tr\u01b0\u1edfng n\u00e0y, c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n \u0103n d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng doanh thu th\u00eam 14,41 ngh\u00ecn t\u1ef7 peso v\u00e0o n\u0103m 2025, \u0111\u1ea1t 2,12 t\u1ef7 USD, v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp, v\u1ed1n \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng tr\u01b0\u1edfng khi\u00eam t\u1ed1n h\u01a1n \u1edf m\u1ee9c 9,31 ngh\u00ecn t\u1ef7 peso, \u0111\u1ea1t 26,93 t\u1ef7 USD. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n li\u00ean t\u1ee5c sang c\u00e1c m\u00f4 h\u00ecnh quy m\u00f4 l\u1edbn, do chu\u1ed7i nh\u00e0 h\u00e0ng v\u1eadn h\u00e0nh, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng ch\u1ea5t l\u01b0\u1ee3ng ti\u00eau chu\u1ea9n h\u00f3a, gi\u00e1 c\u1ea3 \u1ed5n \u0111\u1ecbnh v\u00e0 ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n

Tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng doanh thu cho th\u1ecb tr\u01b0\u1eddng chu\u1ed7i nh\u00e0 h\u00e0ng th\u1ee9c \u0103n v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: t\u1ef7 USD
\n\"Revenue<\/p>\n

Tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng doanh thu c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u0103n u\u1ed1ng \u0111\u1ed9c l\u1eadp t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n

\u0110\u01a1n v\u1ecb: t\u1ef7 USD
\n\"Revenue<\/p>\n

Ngu\u1ed3n: iPOS v\u00e0 Nestle<\/a><\/p>\n

Trong khi \u0111\u00f3, ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111ang tr\u1ea3i qua m\u1ed9t cu\u1ed9c c\u1ea3i t\u1ed5 c\u01a1 c\u1ea5u l\u1edbn. T\u00ednh \u0111\u1ebfn gi\u1eefa n\u0103m 2025, Vi\u1ec7t Nam ghi nh\u1eadn 299.900 c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111ang ho\u1ea1t \u0111\u1ed9ng, ph\u1ea3n \u00e1nh m\u1ee9c gi\u1ea3m 7,11 t\u1ef7 nh\u00e2n d\u00e2n t\u1ec7 so v\u1edbi n\u0103m 2024.[2]<\/a>C\u1ea3 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u1ec1u ch\u1ee9ng ki\u1ebfn h\u01a1n 111.3T c\u01a1 s\u1edf kinh doanh r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng trong v\u00f2ng s\u00e1u th\u00e1ng, ti\u1ebfp t\u1ee5c \u201cl\u00e0n s\u00f3ng d\u1ecdn d\u1eb9p th\u1ee9 hai\u201d b\u1eaft \u0111\u1ea7u t\u1eeb cu\u1ed1i n\u0103m 2023. S\u1ef1 thu h\u1eb9p n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng si\u00eau nh\u1ecf c\u00f3 xu h\u01b0\u1edbng \u201cm\u1edf nhanh \u2013 \u0111\u00f3ng nhanh \u2013 h\u1ecdc h\u1ecfi nhanh\u201d, m\u1ed9t \u0111\u1ed9ng l\u1ef1c \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng b\u1edfi chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng leo thang v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng \u0111ang m\u1edf r\u1ed9ng, k\u1ebft qu\u1ea3 l\u1ea1i c\u00f3 l\u1ee3i m\u1ed9t c\u00e1ch ngh\u1ecbch l\u00fd: trong khi r\u1ee7i ro ho\u1ea1t \u0111\u1ed9ng v\u1eabn cao, l\u00e0n s\u00f3ng \u0111\u00f3ng c\u1eeda \u0111\u00e3 gi\u1ea3i ph\u00f3ng m\u1ed9t l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 c\u00e1c m\u1eb7t b\u1eb1ng m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng v\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ed1n m\u1ea1nh, ho\u1ea1t \u0111\u1ed9ng b\u00e0i b\u1ea3n v\u00e0 ph\u01b0\u01a1ng ph\u00e1p l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m khoa h\u1ecdc.<\/p>\n

Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh - Trung t\u00e2m \u1ea9m th\u1ef1c \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 t\u00ednh c\u1ea1nh tranh cao.<\/strong><\/h3>\n

Trong b\u1ed1i c\u1ea3nh n\u00e0y, vi\u1ec7c l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed kinh doanh \u1ea9m th\u1ef1c t\u1ed1i \u01b0u t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (TP.HCM) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh. Th\u1ecb tr\u01b0\u1eddng TP.HCM kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 so v\u1edbi H\u00e0 N\u1ed9i, kh\u00f4ng ch\u1ec9 v\u1ec1 quy m\u00f4 v\u00e0 m\u1eadt \u0111\u1ed9 m\u00e0 c\u00f2n v\u1ec1 c\u00e1ch th\u1ee9c di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u00e2n b\u1ed1 d\u00e2n c\u01b0 v\u00e0 th\u00f3i quen sinh ho\u1ea1t \u0111\u1ecbnh h\u00ecnh nhu c\u1ea7u. Trong khi \u0111\u1ecba l\u00fd b\u00e1n l\u1ebb c\u1ee7a H\u00e0 N\u1ed9i t\u1eadp trung h\u01a1n, TP.HCM ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi \u0111a trung t\u00e2m g\u1ed3m c\u00e1c \u0111i\u1ec3m ti\u00eau d\u00f9ng, m\u1ed7i \u0111i\u1ec3m c\u00f3 c\u00e1c c\u1ee5m d\u00e2n c\u01b0, m\u00f4 h\u00ecnh cho thu\u00ea v\u00e0 nh\u1ecbp s\u1ed1ng ri\u00eang.<\/p>\n

D\u00e2n s\u1ed1 tr\u1ebb \u0111\u00f4ng \u0111\u00fac<\/strong><\/em><\/h4>\n

Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh l\u00e0 n\u01a1i t\u1eadp trung nhi\u1ec1u nh\u00e0 h\u00e0ng nh\u1ea5t Vi\u1ec7t Nam, chi\u1ebfm g\u1ea7n 401.300 c\u01a1 s\u1edf kinh doanh \u0103n u\u1ed1ng tr\u00ean to\u00e0n qu\u1ed1c, g\u1ea7n g\u1ea5p ba l\u1ea7n so v\u1edbi H\u00e0 N\u1ed9i, th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ee9 hai.[3]<\/a>Th\u00e0nh ph\u1ed1 n\u00e0y c\u0169ng s\u1edf h\u1eefu m\u1eadt \u0111\u1ed9 t\u1eadp trung l\u1edbn nh\u1ea5t Vi\u1ec7t Nam v\u1ec1 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, sinh vi\u00ean, ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i v\u00e0 gi\u1edbi tr\u1ebb chuy\u00ean nghi\u1ec7p, t\u1ea1o n\u00ean c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb cao, h\u1ed7 tr\u1ee3 nhi\u1ec1u m\u00f4 h\u00ecnh kinh doanh \u1ea9m th\u1ef1c \u0111a d\u1ea1ng. Trong cu\u1ed9c kh\u1ea3o s\u00e1t doanh nghi\u1ec7p \u1ea9m th\u1ef1c to\u00e0n qu\u1ed1c, 75,71% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a h\u1ecd, bi\u1ebfn \u0111\u00e2y tr\u1edf th\u00e0nh nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi\u1ebfm \u01b0u th\u1ebf trong n\u0103m 2025.[4]<\/a>.<\/p>\n

S\u1ef1 t\u1eadp trung d\u00e2n c\u01b0 n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u1ec7t \u1edf Qu\u1eadn 1 v\u00e0 Qu\u1eadn 3, khu v\u1ef1c gi\u00e1p ranh B\u00ecnh Th\u1ea1nh \u2013 Qu\u1eadn 1, v\u00e0 th\u00e0nh ph\u1ed1 Th\u1ee7 \u0110\u1ee9c m\u1edbi ph\u00e1t tri\u1ec3n, n\u01a1i t\u1eadp trung c\u00e1c v\u0103n ph\u00f2ng c\u00f4ng ty, c\u00f4ng ty c\u00f4ng ngh\u1ec7, c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc. Nh\u1eefng khu v\u1ef1c n\u00e0y c\u00f3 l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng ban ng\u00e0y \u1ed5n \u0111\u1ecbnh v\u00e0 ti\u00eau d\u00f9ng m\u1ea1nh v\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c qu\u00e1n c\u00e0 ph\u00ea, nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 b\u1eefa tr\u01b0a, ti\u1ec7m b\u00e1nh v\u00e0 c\u00e1c qu\u00e1n \u0103n nhanh. \u0110i\u1ec1u n\u00e0y quan tr\u1ecdng b\u1edfi v\u00ec TP.HCM \u0111\u00e3 tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a v\u0103n h\u00f3a c\u00e0 ph\u00ea 24\/7 v\u00e0 kh\u00f4ng gian l\u00e0m vi\u1ec7c chung (co-working) c\u1ee7a Vi\u1ec7t Nam. C\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh nh\u01b0 Three O'Clock, The Coffee House Signature v\u00e0 c\u00e1c qu\u00e1n c\u00e0 ph\u00ea kh\u00f4ng gian l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp b\u00e1o c\u00e1o r\u1eb1ng doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean t\u1edbi 50% khi cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00eam mu\u1ed9n, \u1ed5 c\u1eafm \u0111i\u1ec7n, ph\u00f2ng h\u1ecdp ho\u1eb7c c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 theo gi\u1edd.[5]<\/a>Xu h\u01b0\u1edbng n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m g\u1ea7n c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c, khu d\u00e2n c\u01b0 \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb chuy\u00ean nghi\u1ec7p \u01b0a chu\u1ed9ng v\u00e0 c\u00e1c khu v\u1ef1c c\u00f3 n\u1ec1n kinh t\u1ebf v\u1ec1 \u0111\u00eam ph\u00e1t tri\u1ec3n m\u1ea1nh.<\/p>\n

C\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng ph\u1ed1<\/strong><\/em><\/h4>\n

\u0110\u1ed3ng th\u1eddi, l\u1ea1m ph\u00e1t v\u00e0 chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng t\u0103ng cao \u0111\u00e3 g\u00e2y \u00e1p l\u1ef1c l\u00ean c\u00e1c nh\u00e0 kinh doanh \u1edf m\u1ecdi ph\u00e2n kh\u00fac gi\u00e1. B\u1ee9c tranh b\u00e1n l\u1ebb t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh ti\u1ebfp t\u1ee5c cho th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t gi\u1eefa c\u00e1c qu\u1eadn trung t\u00e2m v\u00e0 c\u00e1c qu\u1eadn ngo\u1ea1i vi. C\u00e1c khu v\u1ef1c CBD (Khu trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i) nh\u01b0 \u0110\u1ed3ng Kh\u1edfi, Nguy\u1ec5n Hu\u1ec7 v\u00e0 L\u00fd T\u1ef1 Tr\u1ecdng v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 \u1ed5n \u0111\u1ecbnh, v\u1edbi nhu c\u1ea7u \u1ed5n \u0111\u1ecbnh h\u1ed7 tr\u1ee3 m\u1ee9c gi\u00e1 thu\u00ea trung b\u00ecnh g\u1ea7n 280 USD\/m\u00b2\/th\u00e1ng.[6]<\/a>Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc, ph\u00e2n kh\u00fac b\u00e1n l\u1ebb gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 t\u1ea7m trung d\u1ef1 ki\u1ebfn s\u1ebd chi\u1ebfm \u01b0u th\u1ebf trong chi\u1ebfn l\u01b0\u1ee3c b\u1ed1 tr\u00ed m\u1eb7t b\u1eb1ng, khi c\u00e1c ch\u1ee7 nh\u00e0 \u01b0u ti\u00ean c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 \u1ea9m th\u1ef1c v\u00e0 d\u1ecbch v\u1ee5 ti\u1ec7n \u00edch c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh b\u1ea5t ch\u1ea5p bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf.<\/p>\n

Trong khi c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i m\u1edbi nh\u01b0 Centre Mall \u1edf Qu\u1eadn 6 khai tr\u01b0\u01a1ng v\u1edbi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y kh\u1ea3 quan, kho\u1ea3ng 751 TP3T, nhi\u1ec1u trung t\u00e2m mua s\u1eafm ngo\u00e0i khu v\u1ef1c trung t\u00e2m th\u00e0nh ph\u1ed1 (CBD) \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng t\u1ef7 l\u1ec7 tr\u1ed1ng t\u0103ng cao do c\u00e1c nh\u00e0 b\u00e1n l\u1ebb y\u1ebfu h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c, th\u1eddi trang, l\u00e0m \u0111\u1eb9p v\u00e0 gi\u1ea3i tr\u00ed, ph\u1ea3i \u0111\u00f3ng c\u1eeda d\u01b0\u1edbi \u00e1p l\u1ef1c ho\u1ea1t \u0111\u1ed9ng ng\u00e0y c\u00e0ng gia t\u0103ng. K\u1ebft qu\u1ea3 l\u00e0, l\u01b0\u1ee3ng h\u1ea5p th\u1ee5 r\u00f2ng trong qu\u00fd 1 n\u0103m 2025 gi\u1ea3m h\u01a1n 601 TP3T, \u0111\u1ea9y t\u1ef7 l\u1ec7 tr\u1ed1ng to\u00e0n th\u00e0nh ph\u1ed1 l\u00ean m\u1ee9c cao h\u01a1n m\u1ed9t ch\u00fat, \u0111\u1ea1t 7,11 TP3T, v\u1edbi khu v\u1ef1c ngo\u00e0i CBD \u0111\u1ea1t 8,51 TP3T. Kho\u1ea3ng c\u00e1ch hi\u1ec7u qu\u1ea3 ng\u00e0y c\u00e0ng l\u1edbn gi\u1eefa khu v\u1ef1c CBD v\u00e0 ngo\u00e0i CBD b\u00e1o hi\u1ec7u c\u1ea3 r\u1ee7i ro v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c, t\u00f9y thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed v\u00e0 c\u1ea5u tr\u00fac chi ph\u00ed c\u1ee7a h\u1ecd.[7]<\/a>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c v\u1ecb tr\u00ed cho c\u00e1c m\u00f4 h\u00ecnh F&B kh\u00e1c nhau t\u1ea1i H\u00e0 N\u1ed9i<\/strong><\/h3>\n

Thay v\u00ec m\u1ed9t trung t\u00e2m th\u00e0nh ph\u1ed1 duy nh\u1ea5t chi\u1ebfm \u01b0u th\u1ebf, TP.HCM bao g\u1ed3m nhi\u1ec1u trung t\u00e2m ti\u00eau d\u00f9ng song song, m\u1ed7i trung t\u00e2m \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c nh\u00f3m l\u1ed1i s\u1ed1ng, l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng, \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 qu\u1ef9 \u0111\u1ea1o ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb khu v\u1ef1c \u0103n u\u1ed1ng c\u1ee7a th\u00e0nh ph\u1ed1 tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n, nh\u01b0ng c\u0169ng gi\u00e0u c\u01a1 h\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ecba l\u00fd b\u00e1n l\u1ebb t\u1eadp trung h\u01a1n c\u1ee7a H\u00e0 N\u1ed9i. D\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, m\u00f4 h\u00ecnh nh\u00e2n kh\u1ea9u h\u1ecdc, xu h\u01b0\u1edbng b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 d\u1eef li\u1ec7u n\u1ec1n t\u1ea3ng giao h\u00e0ng, b\u1ed1n m\u00f4 h\u00ecnh \u0111\u1ecbnh v\u1ecb chi\u1ebfn l\u01b0\u1ee3c s\u1ebd \u0111\u1ecbnh h\u00ecnh s\u1ef1 m\u1edf r\u1ed9ng khu v\u1ef1c \u0103n u\u1ed1ng t\u1ea1i TP.HCM trong 5-7 n\u0103m t\u1edbi.<\/p>\n

T\u1eadp trung v\u00e0o c\u00e1c h\u00e0nh lang giao th\u00f4ng c\u00f3 m\u1eadt \u0111\u1ed9 d\u00e2n c\u01b0 cao thay v\u00ec c\u00e1c m\u1eb7t ti\u1ec1n trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng \u0111\u1eaft \u0111\u1ecf.<\/strong><\/em><\/h4>\n

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u1ea1i TP.HCM \u0111ang chuy\u1ec3n d\u1ecbch kh\u1ecfi nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eaft \u0111\u1ecf, "m\u1eb7t ti\u1ec1n v\u00e0ng", h\u01b0\u1edbng t\u1edbi c\u00e1c khu ph\u1ed1 th\u01b0\u01a1ng m\u1ea1i s\u1ea7m u\u1ea5t, n\u01a1i l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i h\u00e0ng ng\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, sinh vi\u00ean v\u00e0 gi\u1edbi tr\u1ebb chuy\u00ean nghi\u1ec7p. Trong khi gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng t\u1ea1i khu trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i (CBD) t\u0103ng \u0111\u00e1ng k\u1ec3, doanh thu t\u1ea1i nh\u1eefng tuy\u1ebfn ph\u1ed1 n\u00e0y l\u1ea1i kh\u00f4ng t\u0103ng theo k\u1ecbp. M\u1ed9t m\u1eb7t b\u1eb1ng b\u00e1n l\u1ebb 100 m\u00b2 tr\u00ean ph\u1ed1 \u0111i b\u1ed9 Nguy\u1ec5n Hu\u1ec7 c\u00f3 gi\u00e1 thu\u00ea t\u1eeb 350-500 tri\u1ec7u VND\/th\u00e1ng, nh\u01b0ng doanh thu trung b\u00ecnh h\u00e0ng th\u00e1ng ch\u1ec9 \u0111\u1ea1t 1,2-1,8 t\u1ef7 VND, d\u1eabn \u0111\u1ebfn t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p d\u01b0\u1edbi 101.300 t\u1ef7 VN\u0110. Thay v\u00e0o \u0111\u00f3, c\u00e1c tuy\u1ebfn ph\u1ed1 nh\u01b0 V\u00f5 V\u0103n T\u00e2n, Nguy\u1ec5n \u0110\u00ecnh Chi\u1ec3u (Qu\u1eadn 3), Phan Ch\u01b0\u1edfng Long (Ph\u00fa Nhu\u1eadn), Nguy\u1ec5n Gia Tr\u00ed (B\u00ecnh Th\u00e0nh) v\u00e0 c\u00e1c qu\u1eadn l\u00e2n c\u1eadn tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc hi\u1ec7n \u0111ang v\u01b0\u1ee3t tr\u1ed9i h\u01a1n c\u00e1c tuy\u1ebfn ph\u1ed1 ch\u00ednh v\u1ec1 hi\u1ec7u qu\u1ea3 cho thu\u00ea v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch quay l\u1ea1i.<\/p>\n

Nh\u1eefng khu v\u1ef1c n\u00e0y c\u00f3 l\u1ee3i th\u1ebf k\u00e9p l\u00e0 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 m\u1ea1nh m\u1ebd c\u1ee7a nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng v\u00e0o ban ng\u00e0y v\u00e0 n\u1ec1n kinh t\u1ebf s\u00f4i \u0111\u1ed9ng v\u00e0o ban \u0111\u00eam, khi\u1ebfn ch\u00fang tr\u1edf n\u00ean l\u00fd t\u01b0\u1edfng cho c\u00e1c qu\u00e1n c\u00e0 ph\u00ea, c\u1eeda h\u00e0ng tr\u00e1ng mi\u1ec7ng v\u00e0 nh\u00e0 h\u00e0ng \u0103n nhanh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Highlands Coffee, Phuc Long, Ong Bau v\u00e0 Guta Coffee \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 th\u00e0nh t\u00edch kinh doanh m\u1ea1nh m\u1ebd nh\u1ea5t t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng d\u1ecdc theo nh\u1eefng tuy\u1ebfn ph\u1ed1 n\u00e0y.[8]<\/a>H\u00e0nh lang phong c\u00e1ch s\u1ed1ng \u0111\u00f4 th\u1ecb ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd b\u1edfi v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng TP.HCM t\u00edch h\u1ee3p vi\u1ec7c ti\u00eau th\u1ee5 c\u00e0 ph\u00ea v\u00e0 \u0111\u1ed3 \u0103n v\u00e0o th\u00f3i quen h\u00e0ng ng\u00e0y, s\u1eed d\u1ee5ng qu\u00e1n c\u00e0 ph\u00ea nh\u01b0 kh\u00f4ng gian l\u00e0m vi\u1ec7c, \u0111i\u1ec3m h\u1eb9n ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m giao l\u01b0u bu\u1ed5i t\u1ed1i.<\/p>\n

M\u1edf r\u1ed9ng sang c\u00e1c c\u1ee5m d\u00e2n c\u01b0 l\u1edbn v\u00e0 khu d\u00e2n c\u01b0 nh\u1ecf v\u1edbi m\u1eadt \u0111\u1ed9 cung c\u1ea5p d\u1ecbch v\u1ee5 cao.<\/strong><\/em><\/h4>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u1ee9 hai t\u1eadp trung v\u00e0o h\u1ec7 sinh th\u00e1i c\u1ee5m chung c\u01b0 quy m\u00f4 l\u1edbn, m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n TP.HCM. Th\u00e0nh ph\u1ed1 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng c\u0103n h\u1ed9 cao t\u1ea7ng v\u00e0 khu \u0111\u00f4 th\u1ecb quy m\u00f4 l\u1edbn nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi H\u00e0 N\u1ed9i. C\u00e1c khu ph\u1ee9c h\u1ee3p nh\u01b0 Vinhomes Central Park, Vinhomes Grand Park, Ph\u00fa M\u1ef9 H\u01b0ng, Celadon City v\u00e0 c\u00e1c khu ph\u1ee9c h\u1ee3p Cityland t\u1ea1i G\u00f2 V\u1ea5p \u0111\u1ec1u c\u00f3 h\u00e0ng ch\u1ee5c ngh\u00ecn c\u01b0 d\u00e2n, t\u1ea1o th\u00e0nh c\u00e1c h\u1ec7 sinh th\u00e1i ti\u00eau d\u00f9ng kh\u00e9p k\u00edn. T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 giao h\u00e0ng r\u1ea5t cao \u1edf nh\u1eefng khu v\u1ef1c n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c gia \u0111\u00ecnh, c\u00e1c c\u1eb7p \u0111\u00f4i tr\u1ebb v\u00e0 ng\u01b0\u1eddi \u0111i l\u00e0m, nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a vi\u1ec7c \u0111\u1eb7t h\u00e0ng qua \u1ee9ng d\u1ee5ng.[9]<\/a>B\u00e1o c\u00e1o ng\u00e0nh F&B Vi\u1ec7t Nam c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng nhu c\u1ea7u giao h\u00e0ng t\u1ea1i c\u00e1c khu ph\u1ee9c h\u1ee3p l\u1edbn \u0111ang t\u0103ng nhanh h\u01a1n so v\u1edbi c\u00e1c khu v\u1ef1c m\u1eb7t ph\u1ed1 truy\u1ec1n th\u1ed1ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B ho\u1ea1t \u0111\u1ed9ng b\u00ean trong ho\u1eb7c li\u1ec1n k\u1ec1 v\u1edbi c\u00e1c h\u1ec7 sinh th\u00e1i d\u00e2n c\u01b0 n\u00e0y \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb r\u1ee7i ro thu\u00ea m\u1eb7t b\u1eb1ng th\u1ea5p h\u01a1n, l\u01b0\u1ee3ng kh\u00e1ch b\u1ed9 h\u00e0nh \u1ed5n \u0111\u1ecbnh t\u1eeb c\u01b0 d\u00e2n v\u00e0 m\u1eadt \u0111\u1ed9 giao h\u00e0ng cao li\u00ean t\u1ee5c \u2013 m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng hi\u1ebfm khi \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf c\u00e1c khu v\u1ef1c trung t\u00e2m th\u00e0nh ph\u1ed1 (CBD).<\/p>\n

T\u1eadn d\u1ee5ng nh\u1eefng "vi\u00ean ng\u1ecdc \u1ea9n" ti\u1ec1m n\u0103ng t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m nh\u1ecf ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi c\u1ee7a th\u1ebf h\u1ec7 Z.<\/strong><\/em><\/h4>\n

M\u1ed9t trong nh\u1eefng s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 nh\u1ea5t trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, l\u00e0 s\u1ef1 n\u1ed5i l\u00ean nhanh ch\u00f3ng c\u1ee7a c\u00e1c \u0111\u1ecba \u0111i\u1ec3m si\u00eau nh\u1ecf n\u1eb1m \u1ea9n m\u00ecnh trong nh\u1eefng con h\u1ebbm nh\u1ecf, \u0111\u01b0\u1eddng ph\u1ed1 th\u1ee9 c\u1ea5p v\u00e0 khu th\u01b0\u01a1ng m\u1ea1i ph\u1ee5. Th\u1ebf h\u1ec7 Z, hi\u1ec7n l\u00e0 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1ea9m th\u1ef1c l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, kh\u00f4ng c\u00f2n \u01b0a chu\u1ed9ng nh\u1eefng kh\u00f4ng gian h\u00e0o nho\u00e1ng m\u00e0 t\u00ecm ki\u1ebfm s\u1ef1 ch\u00e2n th\u1ef1c, ti\u1ec7n l\u1ee3i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec3n h\u00ecnh l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a The Alley, n\u01a1i 7\/10 chi nh\u00e1nh t\u1ea1i TP.HCM n\u1eb1m trong nh\u1eefng con h\u1ebbm r\u1ed9ng ch\u01b0a \u0111\u1ebfn 3m nh\u01b0ng v\u1eabn thu v\u1ec1 1,2-1,5 t\u1ef7 VND m\u1ed7i th\u00e1ng.[10]<\/a>\u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh r\u1eb1ng c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u201cb\u00ed m\u1eadt\u201d \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eaft \u0111\u1ecf tr\u00ean ph\u1ed1 ch\u00ednh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B n\u00ean tri\u1ec3n khai l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m vi m\u00f4 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, \u01b0u ti\u00ean c\u00e1c khu v\u1ef1c t\u1eadp trung nhi\u1ec1u ng\u01b0\u1eddi tr\u1ebb (\u0111\u1ea1i h\u1ecdc, trung t\u00e2m l\u00e0m vi\u1ec7c chung, k\u00fd t\u00fac x\u00e1) trong v\u00f2ng 1-3 km t\u1eeb CBD, n\u01a1i m\u1ee9c ti\u00eau th\u1ee5 v\u1eabn cao nh\u01b0ng c\u1ea1nh tranh v\u00e0 gi\u00e1 thu\u00ea th\u1ea5p h\u01a1n. C\u00e1c tuy\u1ebfn ph\u1ed1 n\u1ed5i ti\u1ebfng nh\u01b0 Tr\u1ea7n Ph\u00fa (Qu\u1eadn 5), Nguy\u1ec5n Gia Tr\u00ed (B\u00ecnh Thanh) v\u00e0 T\u00f4 V\u0103n H\u1ea1nh (Qu\u1eadn 10) hi\u1ec7n c\u00f3 c\u00e1c c\u1ee5m F&B ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 cao n\u1eb1m trong c\u00e1c con h\u1ebbm, n\u01a1i l\u01b0\u1ee3ng kh\u00e1ch b\u1ed9 h\u00e0nh \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean b\u1edfi sinh vi\u00ean, ng\u01b0\u1eddi tr\u1ebb l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p v\u00e0 t\u00e0i x\u1ebf giao h\u00e0ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1edfi s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> https:\/\/ipos.vn\/bao-cao-nganh-fnb-2024\/<\/a><\/p>\n

[2]<\/a> https:\/\/b-company.jp\/the-trend-of-mass-closure-of-fb-stores-in-the-first-half-of-2025\/<\/a><\/p>\n

[3]<\/a> https:\/\/viracresearch.com\/overview-of-fb-market-in-2022-trends-for-2023\/<\/a><\/p>\n

[4]<\/a> https:\/\/ipos.vn\/fnbreport1h2025\/<\/a><\/p>\n

[5]<\/a> https:\/\/ipos.vn\/fnbreport1h2025\/<\/a><\/p>\n

[6]<\/a> https:\/\/www.cbrevietnam.com\/insights\/figures\/ho-chi-minh-city-figures-q1-2025<\/a><\/p>\n

[7]<\/a> https:\/\/www.cbrevietnam.com\/insights\/figures\/ho-chi-minh-city-figures-q1-2025<\/a><\/p>\n

[8]<\/a> https:\/\/asia.nikkei.com\/Business\/Business-trends\/<\/a><\/p>\n

[9]<\/a> https:\/\/b-company.jp\/vietnams-fb-industry-consumer-shifts-city-insights-and-investment-outlook\/<\/a><\/p>\n

[10]<\/a> https:\/\/vietstock.vn\/2025\/09\/cuoc-tai-dinh-vi-cua-cac-chuoi-ca-phe-118-1356397.htm<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Vi\u1ec7c l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed kinh doanh \u1ea9m th\u1ef1c t\u1ed1i \u01b0u t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (TP.HCM) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh.<\/p>","protected":false},"author":12,"featured_media":23163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1459],"yoast_head":"\nOptimal Location selection strategy for F&B businesses in HCMC in the new market context - B-Company<\/title>\n<meta name=\"description\" content=\"Choosing the optimal F&B location in Ho Chi Minh City (HCMC) has become one of the most consequential strategic decisions for operators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/optimal-location-selection-strategy-for-fb-businesses-in-hcmc-in-the-new-market-context\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimal Location selection strategy for F&B businesses in HCMC in the new market context - 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