{"id":23110,"date":"2025-12-05T21:37:13","date_gmt":"2025-12-05T14:37:13","guid":{"rendered":"https:\/\/b-company.jp\/?p=23110"},"modified":"2025-12-05T21:37:13","modified_gmt":"2025-12-05T14:37:13","slug":"vegetarian-vietnamese-food-consumer-trends-and-market-opportunities-in-vietnams-fb-sector","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/vegetarian-vietnamese-food-consumer-trends-and-market-opportunities-in-vietnams-fb-sector\/","title":{"rendered":"Th\u1ef1c ph\u1ea9m chay Vi\u1ec7t Nam: Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng trong ng\u00e0nh F&B Vi\u1ec7t Nam"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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\u1ea8m th\u1ef1c chay Vi\u1ec7t Nam \u0111ang d\u1ea7n chuy\u1ec3n m\u00ecnh t\u1eeb b\u1ebfp ch\u00f9a sang xu h\u01b0\u1edbng \u1ea9m th\u1ef1c ch\u00ednh th\u1ed1ng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, t\u00ednh b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam. Kh\u1ea3o s\u00e1t cho th\u1ea5y \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u00e3 t\u1eebng \u0103n chay, v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi \u0103n chay nhi\u1ec1u l\u1ea7n trong tu\u1ea7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn.[1]<\/a>. K\u1ebft h\u1ee3p v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i thu\u1ea7n chay v\u00e0 chay, c\u00f3 gi\u00e1 tr\u1ecb kho\u1ea3ng $110 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2025 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i v\u00e0o n\u0103m 2034[2]<\/a>, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i trong l\u0129nh v\u1ef1c nh\u00e0 h\u00e0ng, th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i v\u00e0 cung c\u1ea5p nguy\u00ean li\u1ec7u.<\/p>\n

Ng\u00e0nh th\u1ef1c ph\u1ea9m chay t\u1ea1i Vi\u1ec7t Nam<\/strong><\/p>\n

\"Vegetarian<\/strong><\/p>\n

Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m chay t\u1ea1i Vi\u1ec7t Nam mang n\u00e9t \u0111\u1eb7c tr\u01b0ng ri\u00eang bi\u1ec7t: v\u1eeba g\u1eafn li\u1ec1n v\u1edbi v\u0103n h\u00f3a Ph\u1eadt gi\u00e1o truy\u1ec1n th\u1ed1ng, v\u1eeba \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i v\u1ec1 s\u1ee9c kh\u1ecfe, th\u1ec3 ch\u1ea5t v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m. S\u1ef1 h\u1ed9i t\u1ee5 n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t ng\u00e0nh h\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 nhanh ch\u00f3ng.<\/p>\n

Ph\u00e2n kh\u00fac th\u1ef1c ph\u1ea9m chay v\u00e0 thu\u1ea7n chay, m\u1eb7c d\u00f9 \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng, hi\u1ec7n ch\u1ec9 chi\u1ebfm m\u1ed9t th\u1ecb ph\u1ea7n nh\u1ecf trong ng\u00e0nh F&B kh\u1ed5ng l\u1ed3 c\u1ee7a Vi\u1ec7t Nam (\u01b0\u1edbc t\u00ednh \u0111\u1ea1t g\u1ea7n $28,1 t\u1ef7 v\u00e0o n\u0103m 2024)[3]<\/a>Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m thu\u1ea7n chay hi\u1ec7n chi\u1ebfm ch\u01b0a \u0111\u1ebfn 1% trong t\u1ed5ng doanh thu F&B, v\u1edbi gi\u00e1 tr\u1ecb g\u1ea7n $112 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2025[4]<\/a>. M\u1eb7c d\u00f9 c\u01a1 s\u1edf nh\u1ecf n\u00e0y, ph\u00e2n kh\u00fac n\u00e0y v\u1eabn th\u1ec3 hi\u1ec7n \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1edbi CAGR l\u00e0 8% trong th\u1eadp k\u1ef7 t\u1edbi4<\/sup>.<\/p>\n

T\u00ednh \u0111\u1ebfn gi\u1eefa n\u0103m 2024, d\u1eef li\u1ec7u t\u1eeb Foody (n\u1ec1n t\u1ea3ng li\u1ec7t k\u00ea nh\u00e0 h\u00e0ng h\u00e0ng \u0111\u1ea7u) cho th\u1ea5y c\u00e1c nh\u00e0 h\u00e0ng chay \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i 51\/63 t\u1ec9nh th\u00e0nh c\u1ee7a Vi\u1ec7t Nam. T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn \u0103n chay \u0111ang \u0111\u1ea1t g\u1ea7n 80% tr\u00ean to\u00e0n qu\u1ed1c, cho th\u1ea5y xu h\u01b0\u1edbng \u0103n chay kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n \u1edf c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb l\u1edbn.[5]<\/a>.<\/p>\n

Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201cTh\u1ee7 \u0111\u00f4 \u0103n chay\u201d khi \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng th\u1ee9 9 trong danh s\u00e1ch \u201cNh\u1eefng th\u00e0nh ph\u1ed1 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi \u0103n chay nh\u1ea5t th\u1ebf gi\u1edbi\u201d c\u1ee7a PETA v\u00e0o \u0111\u1ea7u n\u0103m 2016 [6]<\/a>. M\u1eadt \u0111\u1ed9 v\u00e0 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ed3 \u0103n chay \u1edf TP.HCM v\u01b0\u1ee3t xa c\u00e1c khu v\u1ef1c kh\u00e1c, do d\u00e2n s\u1ed1 \u0111\u00f4 th\u1ecb h\u00f3a nhi\u1ec1u h\u01a1n v\u00e0 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi theo \u0111\u1ea1o Ph\u1eadt h\u01a1n.<\/p>\n

Ratio of vegetarian restaurants (%, 2024)<\/strong><\/p>\n

100% = 2.737 c\u1eeda h\u00e0ng
\n\"Ratio<\/p>\n

Ngu\u1ed3n: Foody<\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ec3 hi\u1ec7n c\u1ea5u tr\u00fac k\u00e9p. Ph\u00e2n kh\u00fac Nh\u00e0 h\u00e0ng v\u00e0 D\u1ecbch v\u1ee5 \u0102n u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a c\u00e1c c\u01a1 s\u1edf kinh doanh \u0111\u1ed3 chay v\u00e0 thu\u1ea7n chay, t\u1eeb c\u00e1c nh\u00e0 h\u00e0ng tr\u1ea3i nghi\u1ec7m cao c\u1ea5p (nh\u01b0 Hum Vegetarian, \u01afu \u0110\u00e0m Chay) \u0111\u1ebfn c\u00e1c chu\u1ed7i buffet b\u00ecnh d\u00e2n (nh\u01b0 Veggie Castle) \u0111ang ph\u1ed5 bi\u1ebfn ch\u1ebf \u0111\u1ed9 \u0103n chay nh\u01b0 m\u1ed9t l\u1ef1a ch\u1ecdn h\u00e0ng ng\u00e0y. \u0110\u1ed3ng th\u1eddi, ph\u00e2n kh\u00fac h\u00e0ng \u0111\u00f3ng g\u00f3i v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) \u0111\u01b0\u1ee3c neo gi\u1eef b\u1edfi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ea1i ch\u00fang (nh\u01b0 B\u00ecnh T\u00e2y Food, B\u00edch Chi Food) chuy\u00ean v\u1ec1 m\u00ec \u0103n li\u1ec1n chay v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb g\u1ea1o, c\u00f9ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ed5i (nh\u01b0 Loving Vegan Food) nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh th\u1ecb v\u1edbi c\u00e1c m\u00f3n \u0103n v\u1eb7t v\u00e0 l\u1ef1a ch\u1ecdn thu\u1ea7n chay cao c\u1ea5p, t\u1ed1t cho s\u1ee9c kh\u1ecfe.<\/p>\n

H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m chay<\/strong><\/h3>\n

\u1ea8m th\u1ef1c chay Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u1ee3t ra kh\u1ecfi ph\u1ea1m vi ti\u00eau th\u1ee5 t\u00f4n gi\u00e1o nh\u1ecf l\u1ebb, v\u00e0 hi\u1ec7n \u0111ang thu h\u00fat m\u1ed9t b\u1ed9 ph\u1eadn l\u1edbn ng\u01b0\u1eddi \u0103n chay linh ho\u1ea1t. M\u1ed9t kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a Statista v\u1edbi 2.757 ng\u01b0\u1eddi t\u1eeb 16 tu\u1ed5i tr\u1edf l\u00ean cho th\u1ea5y 45% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 \u0103n th\u1ef1c ph\u1ea9m chay nhi\u1ec1u l\u1ea7n trong tu\u1ea7n, th\u01b0\u1eddng v\u00ec l\u00fd do s\u1ee9c kh\u1ecfe, t\u00f4n gi\u00e1o, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec3 "c\u1ea3m th\u1ea5y nh\u1eb9 nh\u00f5m h\u01a1n".1<\/sup>.<\/p>\n

Trong khi 14% d\u00e2n s\u1ed1 t\u1ef1 nh\u1eadn l\u00e0 Ph\u1eadt t\u1eed[7]<\/a>, th\u00fac \u0111\u1ea9y s\u1ef1 gia t\u0103ng m\u1ea1nh m\u1ebd trong ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m chay v\u00e0o ng\u00e0y m\u00f9ng 1 v\u00e0 15 \u00e2m l\u1ecbch h\u00e0ng th\u00e1ng, s\u1ef1 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0103n chay linh ho\u1ea1t. \u0110\u00e2y l\u00e0 nh\u1eefng th\u1ebf h\u1ec7 tr\u1ebb (Gen Z v\u00e0 Millennials) v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00e0nh \u0111\u1ea1t \u1edf th\u00e0nh th\u1ecb, nh\u1eefng ng\u01b0\u1eddi \u00e1p d\u1ee5ng ch\u1ebf \u0111\u1ed9 \u0103n chay v\u00ec nh\u1eefng l\u1ee3i \u00edch c\u00e1 nh\u00e2n nh\u01b0 \u201ct\u1ed1t cho c\u01a1 th\u1ec3\u201d, ki\u1ec3m so\u00e1t c\u00e2n n\u1eb7ng v\u00e0 s\u1ee9c kh\u1ecfe l\u00e0n da, thay v\u00ec ch\u1ec9 v\u00ec nh\u1eefng l\u1eddi th\u1ec1 nguy\u1ec7n t\u00f4n gi\u00e1o. S\u1ef1 thay \u0111\u1ed5i n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, b\u1edfi n\u00f3 \u0111\u00f2i h\u1ecfi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon v\u00e0 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng, thay v\u00ec ch\u1ec9 l\u00e0 nh\u1eefng \u201cth\u1ecbt gi\u1ea3\u201d truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c d\u00f9ng trong c\u00e1c nghi l\u1ec5.<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

\u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh \u0111\u00e3 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb Ph\u1eadt gi\u00e1o sang s\u1ee9c kh\u1ecfe, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eadn th\u1ee9c h\u1eadu \u0111\u1ea1i d\u1ecbch. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc "\u0103n chay linh ho\u1ea1t", nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean \u0103n chay \u0111\u1ec3 duy tr\u00ec s\u1ee9c kh\u1ecfe, ki\u1ec3m so\u00e1t c\u00e2n n\u1eb7ng ho\u1eb7c "gi\u1ea3i \u0111\u1ed9c". Nh\u1eefng ng\u01b0\u1eddi \u0103n chay linh ho\u1ea1t \u0111\u1eb7c bi\u1ec7t \u01b0a chu\u1ed9ng c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m nguy\u00ean ch\u1ea5t, \u00edt ch\u1ebf bi\u1ebfn, c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt (salad, s\u1eefa h\u1ea1t) h\u01a1n l\u00e0 c\u00e1c lo\u1ea1i th\u1ecbt gi\u1ea3 truy\u1ec1n th\u1ed1ng.<\/p>\n

S\u1ef1 s\u1eb5n l\u00f2ng chi tr\u1ea3 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ed9t ph\u00e2n kh\u00fac "masstige" (\u0111\u1ea1i ch\u00fang-uy t\u00edn). M\u1eb7c d\u00f9 g\u1ea7n 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 \u0111\u1eaft \u0111\u1ecf, nh\u01b0ng ph\u1ea7n l\u1edbn v\u1eabn s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam ti\u1ec1n cho c\u00e1c s\u1ea3n ph\u1ea9m an to\u00e0n.[8]<\/a>. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u00e2n nh\u00e1nh th\u1ecb tr\u01b0\u1eddng: c\u00e1c gian h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t g\u1eb7p kh\u00f3 kh\u0103n, trong khi c\u00e1c kh\u00e1i ni\u1ec7m cao c\u1ea5p, nh\u00e0 b\u00e1n l\u1ebb h\u1eefu c\u01a1 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn v\u00e0 h\u00e0ng h\u00f3a th\u1ef1c v\u1eadt \u0111\u1ecba ph\u01b0\u01a1ng ch\u1ea5t l\u01b0\u1ee3ng cao ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 an to\u00e0n.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng F&B chay \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng ra ngo\u00e0i H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 chu\u1ed7i nh\u00e0 h\u00e0ng \u0111ang t\u00edch c\u1ef1c m\u1edf chi nh\u00e1nh \u1edf c\u00e1c v\u00f9ng ngo\u1ea1i th\u00e0nh v\u00e0 c\u00e1c t\u1ec9nh l\u00e2n c\u1eadn. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ecba l\u00fd r\u1ed9ng m\u1edf h\u01a1n v\u00e0 nhu c\u1ea7u \u0111\u1ecba ph\u01b0\u01a1ng t\u0103ng tr\u01b0\u1edfng. H\u01a1n n\u1eefa, ph\u00e2n kh\u00fac n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i \u0111\u00e1ng k\u1ec3 t\u1eeb du l\u1ecbch qu\u1ed1c t\u1ebf, khi c\u00e1c nh\u00e0 h\u00e0ng chay cao c\u1ea5p th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong c\u00e1c c\u1ea9m nang du l\u1ecbch v\u00e0 ph\u1ee5c v\u1ee5 du kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c Vi\u1ec7t Nam ch\u00ednh th\u1ed1ng nh\u01b0ng s\u1ea1ch s\u1ebd.<\/p>\n

C\u01a1 c\u1ea5u k\u00eanh ph\u00e2n ph\u1ed1i \u0111ang chuy\u1ec3n d\u1ecbch t\u1eeb c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng sang th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i (c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i) v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 cho h\u00e0ng h\u00f3a ch\u1ebf bi\u1ebfn. C\u00e1c \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n \u0111\u00e3 tr\u1edf th\u00e0nh c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng quan tr\u1ecdng., <\/strong>ti\u1ebfp c\u1eadn theo m\u00f4 h\u00ecnh \u201cGhost Kitchen\u201d v\u00e0 d\u1ec5 d\u00e0ng ph\u00e2n ph\u1ed1i \u0111\u1ed3 \u0103n nh\u1eb9 \u0111\u00f3ng g\u00f3i, gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o kh\u00f4ng gian b\u00e1n l\u1ebb ch\u00ednh.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 Th\u1ebf h\u1ec7 Z, ng\u00e0y c\u00e0ng b\u1ecb thu h\u00fat b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 to\u00e0n di\u1ec7n. S\u1ea3n ph\u1ea9m ph\u1ea3i \u201ckh\u00f4ng g\u00e2y h\u1ea1i\u201d cho m\u00f4i tr\u01b0\u1eddng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1edd nh\u1ea5n m\u1ea1nh v\u00e0o bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, ngu\u1ed3n cung \u1ee9ng minh b\u1ea1ch t\u1eeb n\u00f4ng tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n, v\u00e0 ngu\u1ed3n g\u1ed1c v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ea1y c\u1ea3m v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m.<\/p>\n

\u00dd ngh\u0129a \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i<\/strong><\/h3>\n

Nh\u1eefng c\u01a1 h\u1ed9i<\/em><\/strong><\/h4>\n

Th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam hi\u1ec7n c\u00f3 ba h\u01b0\u1edbng \u0111i c\u1ed1t l\u00f5i. Th\u1ee9 nh\u1ea5t, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 \u0111\u1ed3ng ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m Authentic-Meets-Global, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u00ec \u0103n li\u1ec1n chay, n\u01b0\u1edbc s\u1ed1t v\u00e0 c\u00e1c m\u00f3n \u0103n \u0111\u00f4ng l\u1ea1nh mang th\u01b0\u01a1ng hi\u1ec7u chung, gi\u1eef nguy\u00ean h\u01b0\u01a1ng v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00edch th\u1ef1c nh\u01b0ng \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf. Th\u1ee9 hai, \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0o c\u00e1c m\u00f4 h\u00ecnh nh\u00e0 h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng l\u00e0 ch\u00eca kh\u00f3a; vi\u1ec7c h\u1ed7 tr\u1ee3 m\u1edf r\u1ed9ng quy m\u00f4 nhi\u1ec1u \u0111\u01a1n v\u1ecb c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh s\u1ebd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u1ea3 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang v\u00e0 th\u1ecb tr\u01b0\u1eddng gi\u00e0u c\u00f3. Cu\u1ed1i c\u00f9ng, vi\u1ec7c cung c\u1ea5p Nguy\u00ean li\u1ec7u v\u00e0 C\u00f4ng ngh\u1ec7 Th\u1ef1c v\u1eadt Th\u1ebf h\u1ec7 Ti\u1ebfp theo l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i r\u00f5 r\u00e0ng c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba. C\u00e1c nh\u00e0 cung c\u1ea5p n\u01b0\u1edbc ngo\u00e0i c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng v\u1ec1 protein \u0111\u1eadu n\u00e0nh v\u00e0 Protein Th\u1ef1c v\u1eadt K\u1ebft c\u1ea5u (TVP), \u0111\u01b0a chu\u1ed7i cung \u1ee9ng v\u01b0\u1ee3t ra kh\u1ecfi \u0111\u1eadu ph\u1ee5\/tempeh c\u01a1 b\u1ea3n sang c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf th\u1ecbt v\u00e0 s\u1eefa ti\u00ean ti\u1ebfn.<\/p>\n

Th\u00e1ch th\u1ee9c<\/em><\/strong><\/h4>\n

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i ph\u1ea3i v\u01b0\u1ee3t qua m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c. C\u1ea1nh tranh ph\u00e2n m\u1ea3nh khi\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng ch\u1ec9 d\u1ef1a tr\u00ean \u0111\u1ecbnh v\u1ecb "chay" tr\u1edf n\u00ean kh\u00f3 kh\u0103n. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u1eabn l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n l\u1edbn; ngo\u00e0i c\u00e1c ph\u00e2n kh\u00fac gi\u00e0u c\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u ho\u00e0n to\u00e0n ho\u1eb7c cao c\u1ea5p th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea1nh tranh v\u1ec1 kh\u1ea3 n\u0103ng chi tr\u1ea3 v\u1edbi c\u00e1c m\u00f3n chay \u0111\u1ecba ph\u01b0\u01a1ng, trong n\u01b0\u1edbc. Vi\u1ec7c thi\u1ebfu \u0111\u1ecbnh ngh\u0129a ph\u00e1p l\u00fd ch\u00ednh th\u1ee9c c\u0169ng g\u00e2y ra v\u1ea5n \u0111\u1ec1 v\u1ec1 l\u00f2ng tin n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd th\u00f4ng qua ch\u1ee9ng nh\u1eadn nghi\u00eam ng\u1eb7t. C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt theo phong c\u00e1ch ph\u01b0\u01a1ng T\u00e2y (v\u00ed d\u1ee5: b\u00e1nh m\u00ec k\u1eb9p th\u1ecbt, x\u00fac x\u00edch) c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn h\u1ea1n ch\u1ebf so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo \u1ea9m th\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u00edch k\u1ebft c\u1ea5u v\u00e0 h\u01b0\u01a1ng v\u1ecb ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u00f3n \u0103n truy\u1ec1n th\u1ed1ng nh\u01b0 B\u00e1nh m\u00ec, Ph\u1edf ho\u1eb7c L\u1ea9u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u01a1ng v\u1ecb v\u00e0 h\u00ecnh th\u1ee9c c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam th\u01b0\u1eddng kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng sau giai \u0111o\u1ea1n "th\u1eed nghi\u1ec7m t\u00f2 m\u00f2" ban \u0111\u1ea7u.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> Statista. (2025, ng\u00e0y 28 th\u00e1ng 11). T\u1ea7n su\u1ea5t ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt t\u1ea1i Vi\u1ec7t Nam n\u0103m 2024. https:\/\/www.statista.com\/statistics\/1073092\/vietnam-frequency-of-plant-based-food-consumption\/<\/p>\n

[2]<\/a> Quy m\u00f4, th\u1ecb ph\u1ea7n v\u00e0 b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m thu\u1ea7n chay Vi\u1ec7t Nam n\u0103m 2034. (nd). https:\/\/www.imarcgroup.com\/vietnam-vegan-food-market<\/p>\n

[3]<\/a> Vietnam Investment Review. (2025, ng\u00e0y 16 th\u00e1ng 9). Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh h\u01a1n. Vietnam Investment Review \u2013 VIR. https:\/\/vir.com.vn\/vietnams-fb-market-entering-more-mature-phase-136639.html<\/p>\n

[4]<\/a> Quy m\u00f4, th\u1ecb ph\u1ea7n v\u00e0 b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m thu\u1ea7n chay Vi\u1ec7t Nam n\u0103m 2034. (nd-b). https:\/\/www.imarcgroup.com\/vietnam-vegan-food-market<\/p>\n

[5]<\/a> C\u00f4ng ty B. (2025, ng\u00e0y 19 th\u00e1ng 8). Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh tr\u1edf th\u00e0nh th\u1ee7 ph\u1ee7 c\u1ee7a ng\u01b0\u1eddi \u0103n chay. Xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m chay \u0111ang \u00e2m th\u1ea7m lan r\u1ed9ng \u2013 C\u00f4ng ty B. C\u00f4ng ty B. https:\/\/b-company.jp\/ho-chi-minh-city-becomes-the-capital-of-vegetarians-plant-based-trends-quietly-spreading\/<\/p>\n

[6]<\/a> Vietnam+. (13\/01\/2017). Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh l\u1ecdt top 10 th\u00e0nh ph\u1ed1 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi \u0103n chay nh\u1ea5t ch\u00e2u \u00c1. Vietnam+ (VietnamPlus). https:\/\/en.vietnamplus.vn\/hcm-city-in-10-most-vegan-friendly-cities-in-asia-post105797.vnp<\/p>\n

[7]<\/a> T\u00f4n gi\u00e1o v\u00e0 ch\u00ednh s\u00e1ch t\u00f4n gi\u00e1o t\u1ea1i Vi\u1ec7t Nam, 2022<\/p>\n

[8]<\/a> VnExpress. (19\/05\/2025). Th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 v\u1eabn \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng d\u00f9 gi\u00e1 t\u0103ng g\u1ea5p \u0111\u00f4i. vnexpress.net. https:\/\/vnexpress.net\/thuc-pham-huu-co-gia-cao-gap-doi-van-dat-khach-4886901.html<\/p>","protected":false},"excerpt":{"rendered":"

\u1ea8m th\u1ef1c chay Vi\u1ec7t Nam \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, t\u00ednh b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng.<\/p>","protected":false},"author":12,"featured_media":23113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138],"yoast_head":"\nVegetarian Vietnamese food: Consumer trends and market opportunities in Vietnam\u2019s F&B sector - B-Company<\/title>\n<meta name=\"description\" content=\"Vegetarian Vietnamese food is moving to the mainstream as health-, sustainability- and ethics-conscious consumers reshape the F&B sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/vegetarian-vietnamese-food-consumer-trends-and-market-opportunities-in-vietnams-fb-sector\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vegetarian Vietnamese food: Consumer trends and market opportunities in Vietnam\u2019s F&B sector - 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