{"id":23051,"date":"2025-11-25T18:08:23","date_gmt":"2025-11-25T11:08:23","guid":{"rendered":"https:\/\/b-company.jp\/?p=23051"},"modified":"2025-11-25T18:08:23","modified_gmt":"2025-11-25T11:08:23","slug":"choosing-the-optimal-fb-location-in-hanoi-strategy-in-a-new-market-context","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/choosing-the-optimal-fb-location-in-hanoi-strategy-in-a-new-market-context\/","title":{"rendered":"L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m kinh doanh F&B t\u1ed1i \u01b0u t\u1ea1i H\u00e0 N\u1ed9i: Chi\u1ebfn l\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng m\u1edbi"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng trong th\u1eadp k\u1ef7 qua v\u00e0 ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng \u0111\u1ea7y h\u1ee9a h\u1eb9n nh\u1ea5t \u0110\u00f4ng Nam \u00c1. Trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, H\u00e0 N\u1ed9i n\u1ed5i b\u1eadt nh\u1edd m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1 \u0111\u00f4 th\u1ecb d\u00e0y \u0111\u1eb7c, s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 v\u0103n h\u00f3a \u1ea9m th\u1ef1c s\u00f4i \u0111\u1ed9ng. Tuy nhi\u00ean, ch\u00ednh nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a H\u00e0 N\u1ed9i c\u0169ng khi\u1ebfn n\u01a1i \u0111\u00e2y tr\u1edf n\u00ean c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u1edbi r\u1ea5t \u00edt c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1eafc sai l\u1ea7m. Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m kinh doanh F&B ph\u00f9 h\u1ee3p \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c nh\u1ea5t m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 \u0103n nhanh b\u00ecnh d\u00e2n hay chu\u1ed7i c\u1eeda h\u00e0ng tr\u00e1ng mi\u1ec7ng n\u00e0o c\u0169ng ph\u1ea3i \u0111\u01b0a ra.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam<\/strong><\/h3>\n

Ng\u00e0nh d\u1ecbch v\u1ee5 F&B c\u1ee7a Vi\u1ec7t Nam r\u1ea5t l\u1edbn v\u00e0 v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng. Statista \u01b0\u1edbc t\u00ednh ng\u00e0nh n\u00e0y \u0111\u1ea1t gi\u00e1 tr\u1ecb h\u01a1n 24,77 t\u1ef7 USD v\u00e0o n\u0103m 2025 v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t $36,86 t\u1ef7 USD v\u00e0o \u0111\u1ea7u n\u0103m 2027.[1]<\/a>, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 9,7%. T\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2024, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 323.010 c\u01a1 s\u1edf kinh doanh \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u0103ng 1,81 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. T\u1ed5ng doanh thu to\u00e0n ng\u00e0nh n\u0103m 2024 \u01b0\u1edbc \u0111\u1ea1t 688,8 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (1 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, 26,96 t\u1ef7 USD), t\u0103ng 16,61 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng so v\u1edbi n\u0103m 2023.[2]<\/a>.<\/p>\n

Trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, kh\u1ea3o s\u00e1t kho\u1ea3ng 3.000 nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n c\u00e0 ph\u00ea cho th\u1ea5y 54,0% duy tr\u00ec doanh thu \u1ed5n \u0111\u1ecbnh ho\u1eb7c \u0111\u1ea1t t\u0103ng tr\u01b0\u1edfng, cho th\u1ea5y tri\u1ec3n v\u1ecdng t\u00edch c\u1ef1c h\u01a1n so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i l\u00e0 40,2%. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111ang tr\u1ea3i qua qu\u00e1 tr\u00ecnh s\u00e0ng l\u1ecdc m\u1ea1nh m\u1ebd, v\u1edbi 17,9% doanh nghi\u1ec7p b\u1ecb s\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng v\u00e0 m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1c ti\u1ebfp t\u1ee5c g\u1eb7p kh\u00f3 kh\u0103n trong ho\u1ea1t \u0111\u1ed9ng.[3]<\/a>Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y r\u1eb1ng trong khi nhu c\u1ea7u chung \u0111ang ph\u1ee5c h\u1ed3i, nhi\u1ec1u nh\u00e0 khai th\u00e1c v\u1eabn d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng tr\u01b0\u1edbc chi ph\u00ed t\u0103ng cao v\u00e0 \u00e1p l\u1ef1c c\u1ea1nh tranh.<\/p>\n

Hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p F&B (n\u1eeda \u0111\u1ea7u n\u0103m 2025)<\/strong><\/p>\n

\u00a0 100% = 3.000 qu\u00e1n \u0103n v\u00e0 qu\u00e1n c\u00e0 ph\u00ea
\n\"Business<\/p>\n

(Ngu\u1ed3n: iPOS.vn v\u00e0 Nestl\u00e9<\/a>)<\/em><\/p>\n

Ngo\u00e0i ra, tr\u01b0\u1edbc n\u0103m 2020, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd, nh\u1eafm \u0111\u1ebfn b\u1ea5t k\u1ef3 kh\u00f4ng gian b\u00e1n l\u1ebb n\u00e0o c\u00f3 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cao. Th\u1eddi k\u1ef3 \u0111\u00f3 \u0111\u00e3 k\u1ebft th\u00fac. Theo B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0, h\u01a1n 51.000 nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea, qu\u00e1n \u0103n \u0111\u01b0\u1eddng ph\u1ed1 v\u00e0 ki-\u1ed1t F&B tr\u00ean kh\u1eafp Vi\u1ec7t Nam \u0111\u00e3 \u0111\u00f3ng c\u1eeda ch\u1ec9 trong ch\u00edn th\u00e1ng \u0111\u1ea7u n\u0103m 2024.[4]<\/a>L\u00e0n s\u00f3ng \u0111\u00f3ng c\u1eeda n\u00e0y ph\u1ea3n \u00e1nh t\u00ecnh tr\u1ea1ng ti\u1ec1n thu\u00ea nh\u00e0 t\u0103ng, \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t, c\u1ea1nh tranh gay g\u1eaft v\u00e0 c\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng k\u00e9n ch\u1ecdn.<\/p>\n

Theo B\u00e1o c\u00e1o giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn n\u0103m 2024 c\u1ee7a Decision Lab, t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, h\u00ecnh th\u1ee9c \u0103n u\u1ed1ng t\u1ea1i ch\u1ed7 v\u1eabn chi\u1ebfm \u01b0u th\u1ebf, nh\u01b0ng giao \u0111\u1ed3 \u0103n hi\u1ec7n chi\u1ebfm 10-12% t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch F&B, t\u0103ng t\u1eeb m\u1ee9c ch\u1ec9 3% v\u00e0o n\u0103m 2018. T\u1ef7 l\u1ec7 \u00e1p d\u1ee5ng giao h\u00e0ng cao c\u0169ng ng\u1ee5 \u00fd r\u1eb1ng c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh n\u00ean tr\u00e1nh tr\u1ea3 qu\u00e1 nhi\u1ec1u ti\u1ec1n cho c\u00e1c \u0111\u1ecba \u0111i\u1ec3m trung t\u00e2m cao c\u1ea5p n\u1ebfu c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 doanh thu th\u00f4ng qua d\u1ecbch v\u1ee5 giao h\u00e0ng trong b\u00e1n k\u00ednh 3-5 km.<\/p>\n

Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecba \u0111i\u1ec3m trong th\u1ecb tr\u01b0\u1eddng F&B H\u00e0 N\u1ed9i<\/strong><\/h3>\n

H\u00e0 N\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 th\u1ee7 \u0111\u00f4 ch\u00ednh tr\u1ecb v\u00e0 h\u00e0nh ch\u00ednh c\u1ee7a Vi\u1ec7t Nam; \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e0nh ph\u1ed1 c\u00f3 m\u1ee9c ti\u00eau d\u00f9ng cao nh\u1ea5t. T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea \u01b0\u1edbc t\u00ednh r\u1eb1ng v\u00e0o n\u0103m 2024, H\u00e0 N\u1ed9i chi\u1ebfm h\u01a1n 22% t\u1ed5ng chi ti\u00eau cho d\u1ecbch v\u1ee5 th\u1ef1c ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam, m\u1eb7c d\u00f9 ch\u1ec9 chi\u1ebfm m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf h\u01a1n nhi\u1ec1u trong d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc. H\u01a1n 67% c\u01b0 d\u00e2n d\u01b0\u1edbi 40 tu\u1ed5i, t\u1ea1o ra m\u1ed9t c\u01a1 c\u1ea5u nh\u00e2n kh\u1ea9u h\u1ecdc thu\u1eadn l\u1ee3i cho c\u00e1c qu\u00e1n c\u00e0 ph\u00ea, chu\u1ed7i c\u1eeda h\u00e0ng tr\u00e1ng mi\u1ec7ng, nh\u00e0 h\u00e0ng \u0103n u\u1ed1ng b\u00ecnh d\u00e2n v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c th\u1ef1c ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi giao h\u00e0ng. \u0110\u1ed3ng th\u1eddi, thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh \u0111ang t\u0103ng nhanh ch\u00f3ng. C\u1ee5 th\u1ec3, theo B&Company, t\u1eeb n\u0103m 2020 \u0111\u1ebfn n\u0103m 2024, thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh trung b\u00ecnh c\u1ee7a H\u00e0 N\u1ed9i \u0111\u00e3 t\u0103ng t\u1eeb 15,2 tri\u1ec7u \u0111\u1ed3ng l\u00ean 22,8 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng, t\u0103ng 45%. C\u00e1c qu\u1eadn n\u1ed9i th\u00e0nh tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Ba \u0110\u00ecnh, T\u00e2y H\u1ed3, C\u1ea7u Gi\u1ea5y v\u00e0 Thanh Xu\u00e2n hi\u1ec7n b\u00e1o c\u00e1o thu nh\u1eadp h\u00e0ng th\u00e1ng tr\u00ean 24-28 tri\u1ec7u \u0111\u1ed3ng, ph\u1ea3n \u00e1nh c\u01a1 s\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u1ed9c t\u1ea7ng l\u1edbp trung l\u01b0u \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u1edbi mong mu\u1ed1n chi ti\u00eau m\u1ea1nh m\u1ebd h\u01a1n cho c\u00e1c h\u00ecnh th\u1ee9c \u0103n u\u1ed1ng ngo\u00e0i tr\u1eddi v\u00e0 F&B cao c\u1ea5p.<\/p>\n

\u00c1p l\u1ef1c thu\u00ea nh\u00e0 v\u00e0 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng t\u0103ng cao<\/em><\/strong><\/h4>\n

Khi th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u00f4 th\u1ecb ph\u00e1t tri\u1ec3n, c\u00e1c ch\u1ee7 nh\u00e0 \u0111\u00e3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 thu\u00ea, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c khu v\u1ef1c kinh doanh c\u1ed1t l\u00f5i, n\u01a1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t. B\u00e1o c\u00e1o Tri\u1ec3n v\u1ecdng Th\u1ecb tr\u01b0\u1eddng B\u00e1n l\u1ebb n\u0103m 2024 c\u1ee7a CBRE Vi\u1ec7t Nam cho bi\u1ebft gi\u00e1 thu\u00ea m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng cao c\u1ea5p t\u1ea1i c\u00e1c qu\u1eadn s\u1ea7m u\u1ea5t nh\u1ea5t H\u00e0 N\u1ed9i \u0111\u00e3 t\u0103ng 8-15% so v\u1edbi n\u0103m tr\u01b0\u1edbc.[5]<\/a>v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, l\u00e3i su\u1ea5t v\u1eabn ti\u1ebfp t\u1ee5c t\u0103ng m\u1eb7c d\u00f9 t\u00e2m l\u00fd kinh t\u1ebf v\u0129 m\u00f4 y\u1ebfu.<\/p>\n

Gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng t\u1ea7ng tr\u1ec7t trung b\u00ecnh t\u1ea1i c\u00e1c qu\u1eadn trung t\u00e2m H\u00e0 N\u1ed9i nh\u01b0 Ho\u00e0n Ki\u1ebfm, Hai B\u00e0 Tr\u01b0ng \u0111\u1ea1t 172,7 USD\/m\u00b2\/th\u00e1ng v\u00e0o n\u0103m 2024[6]<\/a>Trong khi c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i cao c\u1ea5p nh\u01b0 Vincom, Lotte, Aeon v\u00e0 Tr\u00e0ng Ti\u1ec1n Plaza c\u00f3 th\u1ec3 t\u00ednh gi\u00e1 cao h\u01a1n nhi\u1ec1u. K\u1ebft qu\u1ea3 l\u00e0, ch\u1ec9 ri\u00eang ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng hi\u1ec7n \u0111\u00e3 chi\u1ebfm 20-55% t\u1ed5ng doanh thu c\u1ee7a nhi\u1ec1u \u0111\u01a1n v\u1ecb v\u1eadn h\u00e0nh, cao g\u1ea5p 2-3 l\u1ea7n so v\u1edbi chu\u1ea9n m\u1ef1c to\u00e0n c\u1ea7u.[7]<\/a>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 v\u1ecb tr\u00ed k\u00e9m c\u00f3 th\u1ec3 ph\u00e1 h\u1ee7y l\u1ee3i nhu\u1eadn ngay c\u1ea3 khi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1eabn t\u1ed3n t\u1ea1i, v\u00ec doanh thu c\u00f3 th\u1ec3 kh\u00f4ng b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c g\u00e1nh n\u1eb7ng chi ph\u00ed c\u1ed1 \u0111\u1ecbnh.<\/p>\n

Retail Occupancy and Rental Price Trends (Hanoi, 2021-Q1 2025)<\/strong><\/p>\n

\"Retail<\/strong><\/p>\n

Ngu\u1ed3n: Savills Vi\u1ec7t Nam<\/a><\/p>\n

Theo Savill Vi\u1ec7t Nam, t\u1eeb n\u0103m 2021 \u0111\u1ebfn qu\u00fd 1\/2025, gi\u00e1 thu\u00ea khu trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i (CBD) t\u0103ng m\u1ea1nh l\u00ean g\u1ea7n 4,6-4,7 tri\u1ec7u \u0111\u1ed3ng\/m\u00b2\/th\u00e1ng, ph\u1ea3n \u00e1nh s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u1ec1 v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba, trong khi gi\u00e1 thu\u00ea ngo\u00e0i khu v\u1ef1c trung t\u00e2m c\u0169ng t\u0103ng \u0111\u1ec1u \u0111\u1eb7n do nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 giao h\u00e0ng \u1edf khu v\u1ef1c ngo\u1ea1i th\u00e0nh t\u0103ng l\u00ean.[8]<\/a>Kho\u1ea3ng c\u00e1ch ti\u1ec1n thu\u00ea ng\u00e0y c\u00e0ng l\u1edbn n\u00e0y cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh F&B trong t\u01b0\u01a1ng lai s\u1ebd ng\u00e0y c\u00e0ng chuy\u1ec3n d\u1ecbch sang c\u00e1c khu v\u1ef1c ngo\u00e0i trung t\u00e2m c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, n\u01a1i m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1 t\u0103ng h\u1ed7 tr\u1ee3 n\u1ec1n kinh t\u1ebf \u0111\u01a1n v\u1ecb b\u1ec1n v\u1eefng.<\/p>\n

Ngo\u00e0i ra, th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam c\u0169ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng F&B b\u00e3o h\u00f2a nh\u1ea5t \u0110\u00f4ng Nam \u00c1. Euromonitor \u01b0\u1edbc t\u00ednh h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng m\u1edbi \u0111\u00e3 m\u1edf t\u1ea1i th\u00e0nh ph\u1ed1 trong giai \u0111o\u1ea1n 2022-2024, m\u1ed9t xu h\u01b0\u1edbng d\u1ec5 nh\u1eadn th\u1ea5y tr\u00ean c\u00e1c tuy\u1ebfn ph\u1ed1 ch\u00ednh nh\u01b0 C\u1ea7u Gi\u1ea5y, Xu\u00e2n Th\u1ee7y, Times City v\u00e0 Ph\u1ed1 C\u1ed5. B\u00ean c\u1ea1nh nh\u1eefng c\u1eeda h\u00e0ng m\u1edbi m\u1edf n\u00e0y, nhi\u1ec1u nh\u00e0 h\u00e0ng \u0111\u1ed9c l\u1eadp quy m\u00f4 nh\u1ecf h\u01a1n c\u0169ng \u0111ang r\u00fat lui do chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng t\u0103ng cao, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u1ea5p v\u00e0 chi ph\u00ed ti\u1ebfp th\u1ecb t\u1ed1n k\u00e9m.<\/p>\n

Ti\u00eau d\u00f9ng theo h\u01b0\u1edbng giao h\u00e0ng \u0111ang l\u00e0m gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o t\u1ea7m nh\u00ecn \u0111\u01b0\u1eddng ph\u1ed1<\/em><\/strong><\/h4>\n

\u0110\u1ed9ng l\u1ef1c th\u1ee9 hai l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch sang giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn, l\u00e0m gi\u1ea3m l\u1ee3i th\u1ebf truy\u1ec1n th\u1ed1ng c\u1ee7a vi\u1ec7c t\u1ecda l\u1ea1c tr\u00ean m\u1ed9t con ph\u1ed1 \u0111\u00f4ng \u0111\u00fac. B\u00e1o c\u00e1o Giao \u0111\u1ed3 \u0103n Tr\u1ef1c tuy\u1ebfn n\u0103m 2024 c\u1ee7a Decision Lab ch\u1ec9 ra r\u1eb1ng doanh thu giao h\u00e0ng chi\u1ebfm g\u1ea7n 12% t\u1ed5ng chi ti\u00eau cho F&B tr\u00ean to\u00e0n qu\u1ed1c, so v\u1edbi ch\u1ec9 3% c\u1ee7a n\u0103m n\u0103m tr\u01b0\u1edbc. C\u00e1c n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n nh\u01b0 GrabFood, ShopeeFood \u0111\u00e3 l\u00e0m t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh, c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 h\u00e0ng kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111i b\u1ed9 th\u1ef1c t\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1. Do \u0111\u00f3, c\u00e1c nh\u00e0 h\u00e0ng ph\u1ea3i ngh\u0129 xa h\u01a1n l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111i b\u1ed9. M\u1ed9t \u0111\u1ecba ch\u1ec9 ph\u1ed5 bi\u1ebfn kh\u00f4ng c\u00f2n \u0111\u1ea3m b\u1ea3o hi\u1ec7u su\u1ea5t n\u1ebfu v\u1ecb tr\u00ed kh\u00f4ng h\u1ed7 tr\u1ee3 nh\u1eadn h\u00e0ng nhanh, l\u1ed1i v\u00e0o hi\u1ec7u qu\u1ea3 cho ng\u01b0\u1eddi l\u00e1i xe, th\u00f4ng l\u01b0\u1ee3ng b\u1ebfp \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ho\u1eb7c ph\u1ea1m vi b\u00e1n k\u00ednh giao h\u00e0ng t\u1ed1t. C\u00e1c c\u1eeda h\u00e0ng kh\u00f4ng th\u1ec3 t\u00edch h\u1ee3p ho\u1ea1t \u0111\u1ed9ng giao h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f3 xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3, ngay c\u1ea3 khi t\u1ecda l\u1ea1c tr\u00ean nh\u1eefng con ph\u1ed1 cao c\u1ea5p.<\/p>\n

V\u1ecb tr\u00ed nh\u01b0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ee7a \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/h4>\n

Y\u1ebfu t\u1ed1 th\u1ee9 ba l\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m. M\u1ed9t kh\u00e1i ni\u1ec7m cao c\u1ea5p ch\u1ec9 th\u00e0nh c\u00f4ng n\u1ebfu m\u00f4i tr\u01b0\u1eddng xung quanh th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb cao c\u1ea5p. M\u1ed9t nh\u00e0 h\u00e0ng b\u00ecnh d\u00e2n gia \u0111\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t g\u1ea7n tr\u01b0\u1eddng h\u1ecdc, v\u0103n ph\u00f2ng ho\u1eb7c khu chung c\u01b0, n\u01a1i l\u01b0\u1ee3ng kh\u00e1ch qua l\u1ea1i th\u01b0\u1eddng xuy\u00ean v\u00e0 d\u1ec5 \u0111o\u00e1n. C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea v\u00e0 tr\u00e1ng mi\u1ec7ng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c khu v\u1ef1c t\u1eadp trung \u0111\u00f4ng \u0111\u1ea3o gi\u1edbi tr\u1ebb, n\u01a1i c\u00f3 sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi \u0111i l\u00e0m tr\u1ebb. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng g\u1eafn k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ch\u00ednh \u0111\u1ecba \u0111i\u1ec3m kinh doanh F&B. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t nh\u00e0 h\u00e0ng cao c\u1ea5p t\u1ecda l\u1ea1c t\u1ea1i khu d\u00e2n c\u01b0 thu nh\u1eadp th\u1ea5p, ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t c\u1eeda h\u00e0ng trong trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i cho thu\u00ea cao c\u1ea5p b\u00e1n c\u00e1c m\u00f3n \u0103n c\u00f3 l\u1ee3i nhu\u1eadn th\u1ea5p, th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c h\u00f2a v\u1ed1n. Vi\u1ec7c ch\u1ecdn sai khu v\u1ef1c kinh doanh s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p gi\u1eefa gi\u00e1 c\u1ea3, nh\u1eadn th\u1ee9c v\u00e0 kh\u1ea3 n\u0103ng chi ti\u00eau.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c v\u1ecb tr\u00ed cho c\u00e1c m\u00f4 h\u00ecnh F&B kh\u00e1c nhau t\u1ea1i H\u00e0 N\u1ed9i<\/strong><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng F&B H\u00e0 N\u1ed9i \u0111ang chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh t\u1eadp trung truy\u1ec1n th\u1ed1ng t\u1ea1i trung t\u00e2m th\u00e0nh ph\u1ed1 sang m\u00f4 h\u00ecnh ph\u00e2n t\u00e1n h\u01a1n, \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi s\u1ef1 m\u1edf r\u1ed9ng ra ngo\u1ea1i \u00f4, s\u1ef1 d\u1ecbch chuy\u1ec3n d\u00e2n s\u1ed1 v\u00e0 ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1. Khi s\u1ee9c mua lan t\u1ecfa ra b\u00ean ngo\u00e0i v\u00e0 c\u00e1c khu \u0111\u00f4 th\u1ecb d\u00e2n c\u01b0 quy m\u00f4 l\u1edbn ph\u00e1t tri\u1ec3n, nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m sinh l\u1eddi nh\u1ea5t trong 3-7 n\u0103m t\u1edbi s\u1ebd r\u1ea5t kh\u00e1c so v\u1edbi th\u1eadp k\u1ef7 tr\u01b0\u1edbc.<\/p>\n

Kh\u00e1i ni\u1ec7m \u1ea9m th\u1ef1c cao c\u1ea5p v\u00e0 \u0111i\u1ec3m \u0111\u1ebfn<\/strong><\/em><\/h4>\n

Nh\u00e0 h\u00e0ng sang tr\u1ecdng t\u1ea1i H\u00e0 N\u1ed9i<\/strong><\/p>\n

\"Fine<\/em><\/p>\n

Ngu\u1ed3n: GU Bistronomy<\/a><\/em><\/p>\n

C\u00e1c m\u00f4 h\u00ecnh \u1ea9m th\u1ef1c cao c\u1ea5p v\u00e0 \u0111i\u1ec3m \u0111\u1ebfn nh\u01b0 nh\u00e0 h\u00e0ng cao c\u1ea5p, qu\u00e1n c\u00e0 ph\u00ea tr\u1ea3i nghi\u1ec7m, qu\u00e1n bar r\u01b0\u1ee3u vang v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m BBQ Nh\u1eadt B\u1ea3n\/H\u00e0n Qu\u1ed1c v\u1eabn ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1ea1i Ho\u00e0n Ki\u1ebfm, T\u00e2y H\u1ed3, Ba \u0110\u00ecnh, Ciputra, Starlake v\u00e0 c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i h\u1ea1ng A nh\u01b0 Vincom Metropolis, Lotte Center v\u00e0 Aeon Mall Long Bi\u00ean. C\u00e1c khu v\u1ef1c n\u00e0y v\u1eabn duy tr\u00ec m\u1eadt \u0111\u1ed9 d\u00e2n c\u01b0 gi\u00e0u c\u00f3, kh\u00e1ch du l\u1ecbch v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng cao c\u1ea5p. B\u00e1o c\u00e1o B\u00e1n l\u1ebb Qu\u00fd 4\/2024 c\u1ee7a Savills cho th\u1ea5y c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i cao c\u1ea5p t\u1ea1i H\u00e0 N\u1ed9i \u0111\u1ea1t c\u00f4ng su\u1ea5t thu\u00ea 93%+, trong \u0111\u00f3 F&B l\u00e0 m\u1ed9t trong nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1ch thu\u00ea c\u00f3 nhu c\u1ea7u cao nh\u1ea5t.[9]<\/a>Theo Hi\u1ec7p h\u1ed9i Nh\u00e0 h\u00e0ng Vi\u1ec7t Nam (2023), 75-90% doanh thu c\u1ee7a c\u00e1c nh\u00e0 h\u00e0ng cao c\u1ea5p v\u1eabn \u0111\u1ebfn t\u1eeb vi\u1ec7c \u0103n t\u1ea1i ch\u1ed7, ngh\u0129a l\u00e0 v\u1ecb tr\u00ed th\u1ef1c t\u1ebf v\u1eabn l\u00e0 \u0111\u1ed9ng l\u1ef1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n

Tuy nhi\u00ean, t\u01b0\u01a1ng lai \u0111ang d\u1ecbch chuy\u1ec3n v\u01b0\u1ee3t ra ngo\u00e0i nh\u1eefng khu v\u1ef1c l\u1ecbch s\u1eed. C\u00e1c khu \u0111\u00f4 th\u1ecb h\u1ea1ng sang m\u1edbi nh\u01b0 Vinhomes Ocean Park (Gia L\u00e2m), The Manor Central Park (Ho\u00e0ng Mai - Thanh Tr\u00ec), Ciputra v\u00e0 Starlake \u0111ang ph\u00e1t tri\u1ec3n th\u00e0nh nh\u1eefng trung t\u00e2m thu nh\u1eadp cao, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c tr\u01b0\u1eddng h\u1ecdc qu\u1ed1c t\u1ebf, c\u0103n h\u1ed9 cao c\u1ea5p v\u00e0 c\u00e1c tuy\u1ebfn ph\u1ed1 th\u01b0\u01a1ng m\u1ea1i. Nh\u1eefng khu v\u1ef1c n\u00e0y \u0111ang thu h\u00fat c\u00e1c h\u1ed9 gia \u0111\u00ecnh tr\u1ebb, gi\u00e0u c\u00f3 v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i \u0111ang r\u1eddi xa c\u00e1c trung t\u00e2m th\u00e0nh ph\u1ed1 \u0111\u00f4ng \u0111\u00fac. \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, vi\u1ec7c s\u1edbm gia nh\u1eadp nh\u1eefng khu v\u1ef1c n\u00e0y mang l\u1ea1i l\u1ee3i th\u1ebf ti\u00ean phong v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro cho thu\u00ea tr\u01b0\u1edbc khi gi\u00e1 t\u0103ng cao.<\/p>\n

Chu\u1ed7i qu\u00e1n c\u00e0 ph\u00ea Mid-Casual, Fast-Casual v\u00e0 Lifestyle<\/strong><\/em><\/h4>\n

Mid-casual restaurant in Hanoi<\/strong><\/p>\n

\"Mid-casual<\/p>\n

Ngu\u1ed3n: Aeon Mall H\u00e0 \u0110\u00f4ng<\/p>\n

C\u00e1c nh\u00e0 h\u00e0ng b\u00ecnh d\u00e2n v\u00e0 chu\u1ed7i qu\u00e1n c\u00e0 ph\u00ea phong c\u00e1ch s\u1ed1ng, bao g\u1ed3m tr\u00e0 s\u1eefa, pizza\/burger, l\u1ea9u H\u00e0n Qu\u1ed1c v\u00e0 h\u1ea7u h\u1ebft c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea nh\u01b0\u1ee3ng quy\u1ec1n, tr\u01b0\u1edbc \u0111\u00e2y th\u01b0\u1eddng t\u1eadp trung \u1edf C\u1ea7u Gi\u1ea5y, H\u00e0 \u0110\u00f4ng, Thanh Xu\u00e2n v\u00e0 Hai B\u00e0 Tr\u01b0ng. C\u00e1c qu\u1eadn n\u00e0y c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u00fac h\u00e0ng ng\u00e0y, ch\u1ee7 y\u1ebfu l\u00e0 sinh vi\u00ean v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng. iPOS.vn v\u00e0 Nestl\u00e9 cho th\u1ea5y 30% ng\u01b0\u1eddi H\u00e0 N\u1ed9i trong \u0111\u1ed9 tu\u1ed5i 18-30 \u0103n ngo\u00e0i ho\u1eb7c mua \u0111\u1ed3 u\u1ed1ng t\u1ea1i qu\u00e1n c\u00e0 ph\u00ea 3-4 l\u1ea7n m\u1ed7i tu\u1ea7n.[10]<\/a>Gi\u00e1 thu\u00ea t\u1ea1i c\u00e1c qu\u1eadn n\u00e0y v\u1eabn th\u1ea5p h\u01a1n 20-40% so v\u1edbi c\u00e1c \u0111\u1ecba \u0111i\u1ec3m ch\u00ednh \u1edf Ho\u00e0n Ki\u1ebfm, t\u1ea1o ra c\u01a1 c\u1ea5u chi ph\u00ed b\u1ec1n v\u1eefng h\u01a1n cho c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m cao thay v\u00ec gi\u00e1 cao c\u1ea5p.<\/p>\n

T\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai c\u1ee7a ph\u00e2n kh\u00fac n\u00e0y s\u1ebd m\u1ea1nh nh\u1ea5t \u1edf c\u00e1c h\u00e0nh lang \u0111\u00f4 th\u1ecb h\u00f3a nhanh ch\u00f3ng thay v\u00ec c\u00e1c tuy\u1ebfn ph\u1ed1 th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng. Th\u1ee9 nh\u1ea5t, tr\u1ee5c Khu c\u00f4ng ngh\u1ec7 cao H\u00f2a L\u1ea1c, n\u01a1i t\u1eadp trung c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc m\u1edbi, trung t\u00e2m R&D v\u00e0 c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u00f4ng ngh\u1ec7, d\u1ef1 ki\u1ebfn s\u1ebd thu h\u00fat h\u00e0ng ch\u1ee5c ngh\u00ecn ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb. Th\u1ee9 hai, khu v\u1ef1c Long Bi\u00ean - Gia L\u00e2m, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi Vinhomes Ocean Park, Aeon Mall Long Bi\u00ean v\u00e0 c\u00e1c d\u1ef1 \u00e1n th\u00e0nh ph\u1ed1 th\u00f4ng minh, \u0111ang tr\u1edf th\u00e0nh trung t\u00e2m d\u00e2n c\u01b0 theo phong c\u00e1ch s\u1ed1ng. Khi c\u00f4ng vi\u1ec7c k\u1ebft h\u1ee3p gi\u1ea3m thi\u1ec3u vi\u1ec7c \u0111i l\u1ea1i, ti\u00eau d\u00f9ng s\u1ebd chuy\u1ec3n sang c\u00e1c qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh g\u1ea7n nh\u00e0. \u0110\u1ebfn n\u0103m 2022-2028, nh\u1eefng "khu ph\u1ed1 phong c\u00e1ch s\u1ed1ng" n\u00e0y c\u00f3 th\u1ec3 s\u00e1nh ngang v\u1edbi C\u1ea7u Gi\u1ea5y v\u00e0 Thanh Xu\u00e2n v\u1ec1 chi ti\u00eau ti\u00eau d\u00f9ng.<\/p>\n

\u0110\u1ecbnh d\u1ea1ng ph\u00e2n kh\u00fac gi\u00e1 tr\u1ecb, kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn v\u00e0 giao h\u00e0ng tr\u01b0\u1edbc<\/em><\/strong><\/h4>\n

C\u00e1c m\u00f4 h\u00ecnh ph\u00e2n kh\u00fac gi\u00e1 tr\u1ecb, kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn v\u00e0 \u01b0u ti\u00ean giao h\u00e0ng, bao g\u1ed3m c\u00e1c c\u1eeda h\u00e0ng m\u00ec, chu\u1ed7i c\u1eeda h\u00e0ng c\u01a1m g\u00e0, ki-\u1ed1t \u0111\u1ed3 u\u1ed1ng v\u00e0 b\u1ebfp \u0111\u00e1m m\u00e2y, \u0111ang tr\u1ea3i qua qu\u00e1 tr\u00ecnh d\u1ecbch chuy\u1ec3n \u0111\u1ecba l\u00fd l\u1edbn nh\u1ea5t. Nh\u1eefng m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng c\u00f2n \u0111\u00f2i h\u1ecfi m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng d\u1ec5 th\u1ea5y n\u1eefa. Thay v\u00e0o \u0111\u00f3, ch\u00fang d\u1ef1a v\u00e0o gi\u00e1 thu\u00ea th\u1ea5p, d\u00e2n s\u1ed1 \u0111\u00f4ng \u0111\u00fac v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn h\u1eadu c\u1ea7n. C\u00e1c qu\u1eadn nh\u01b0 Ho\u00e0ng Mai, B\u1eafc T\u1eeb Li\u00eam, \u0110\u00f4ng Anh v\u00e0 Thanh Tr\u00ec c\u00f3 gi\u00e1 thu\u00ea r\u1ebb h\u01a1n 40-60% so v\u1edbi khu v\u1ef1c trung t\u00e2m th\u00e0nh ph\u1ed1 trong khi gi\u00e1 c\u0103n h\u1ed9 t\u0103ng nhanh. Theo Statista, th\u1ecb tr\u01b0\u1eddng giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn c\u1ee7a Vi\u1ec7t Nam \u0111\u1ea1t 1,3 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2023 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 2 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027. GrabFood v\u00e0 ShopeeFood b\u00e1o c\u00e1o m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u01a1n h\u00e0ng giao h\u00e0ng nhanh nh\u1ea5t \u1edf v\u00f9ng ngo\u1ea1i \u00f4 H\u00e0 N\u1ed9i do c\u00e1c khu d\u00e2n c\u01b0 cao t\u1ea7ng v\u00e0 c\u00e1c gia \u0111\u00ecnh tr\u1ebb.<\/p>\n

H\u00e0nh lang chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng nh\u1ea5t cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng giao h\u00e0ng trong th\u1eadp k\u1ef7 t\u1edbi l\u00e0 N\u1ed9i B\u00e0i \u2013 C\u1ea7u Nh\u1eadt T\u00e2n \u2013 v\u00e0nh \u0111ai ph\u00e1t tri\u1ec3n \u0110\u00f4ng Anh. Theo quy ho\u1ea1ch m\u1edf r\u1ed9ng c\u1ee7a H\u00e0 N\u1ed9i \u0111\u1ebfn n\u0103m 2030, \u0110\u00f4ng Anh d\u1ef1 ki\u1ebfn s\u1ebd chuy\u1ec3n m\u00ecnh th\u00e0nh m\u1ed9t trung t\u00e2m \u0111\u00f4 th\u1ecb m\u1edbi tr\u1ecdng \u0111i\u1ec3m. Nh\u1eefng doanh nghi\u1ec7p F&B ti\u00ean phong s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u1ea1m vi giao h\u00e0ng r\u1ed9ng l\u1edbn, ph\u1ee5c v\u1ee5 c\u00e1c khu d\u00e2n c\u01b0 m\u1edbi, c\u00f4ng nh\u00e2n s\u00e2n bay v\u00e0 khu c\u00f4ng nghi\u1ec7p.<\/p>\n

H\u01a1n n\u1eefa, s\u1ef1 t\u0103ng tr\u01b0\u1edfng thu nh\u1eadp nhanh ch\u00f3ng t\u1ea1i c\u00e1c huy\u1ec7n c\u1eadn ngo\u1ea1i th\u00e0nh nh\u01b0 Ho\u00e0i \u0110\u1ee9c, Gia L\u00e2m, \u0110\u00f4ng Anh v\u00e0 Qu\u1ed1c Oai, n\u01a1i thu nh\u1eadp h\u00e0ng th\u00e1ng hi\u1ec7n \u0111\u1ea1t 20-23 tri\u1ec7u \u0111\u1ed3ng so v\u1edbi ch\u1ec9 11-15 tri\u1ec7u \u0111\u1ed3ng n\u0103m 2020, ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng tr\u01b0\u1edfng thu nh\u1eadp nhanh nh\u1ea5t (+60-80%), cho th\u1ea5y nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c m\u00f4 h\u00ecnh F&B gi\u00e1 trung b\u00ecnh. Nh\u1eefng khu v\u1ef1c n\u00e0y ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u gia \u0111\u00ecnh tr\u1ebb s\u1ed1ng trong c\u00e1c c\u1ee5m chung c\u01b0 m\u1edbi, khi\u1ebfn ch\u00fang tr\u1edf n\u00ean h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c m\u00f4 h\u00ecnh qu\u00e1n c\u00e0 ph\u00ea, ti\u1ec7m b\u00e1nh v\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn n\u01a1i v\u1edbi chi ph\u00ed thu\u00ea v\u1eeba ph\u1ea3i.<\/p>\n

K\u1ebft lu\u1eadn<\/strong><\/h3>\n

Tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac, \u0111\u1ecbnh ngh\u0129a v\u1ec1 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m F&B t\u1ed1i \u01b0u \u0111ang thay \u0111\u1ed5i. T\u01b0\u01a1ng lai thu\u1ed9c v\u1ec1 c\u00e1c h\u1ec7 sinh th\u00e1i ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u00e0i b\u1ea3n: c\u00e1c si\u00eau \u0111\u00f4 th\u1ecb, h\u00e0nh lang \u0111\u1ea1i h\u1ecdc, khu c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c v\u00f9ng ngo\u1ea1i \u00f4 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a giao h\u00e0ng thay v\u00ec c\u00e1c tuy\u1ebfn ph\u1ed1 th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng s\u1ebd l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng d\u00e2n s\u1ed1, thu nh\u1eadp kh\u1ea3 d\u1ee5ng v\u00e0 m\u00f4 h\u00ecnh giao h\u00e0ng \u0111ang t\u0103ng t\u1ed1c, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng g\u00ec \u0111\u00e3 t\u1eebng di\u1ec5n ra. Trong b\u1ed1i c\u1ea3nh n\u00e0y, c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh h\u00e0ng \u0111\u1ea7u \u0111\u00e3 v\u00e0 \u0111ang ph\u00e2n t\u00edch c\u00e1c d\u1ef1 \u00e1n c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, d\u1ef1 b\u00e1o nh\u00e0 \u1edf v\u00e0 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n b\u00e1n l\u1ebb thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o quan s\u00e1t l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111i b\u1ed9.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

[1]<\/a> Singh, S. (2025, ng\u00e0y 12 th\u00e1ng 9). C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m n\u01b0\u1edbc ngo\u00e0i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng F&B \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam.<\/em> T\u00f3m t\u1eaft v\u1ec1 Vi\u1ec7t Nam. L\u1ea5y t\u1eeb https:\/\/www.vietnam-briefing.com\/news\/foreign-food-chains-thrive-in-vietnams-growing-fb-market.html\/<\/a><\/p>\n

[2]<\/a> VietNamNet. (21\/03\/2025). Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/em>. VietNamNet Global. L\u1ea5y t\u1eeb https:\/\/vietnamnet.vn\/en\/vietnam-s-f-b-market-focuses-on-sustainable-growth-2382873.html<\/a> (vietnamnet.vn<\/a>)<\/p>\n

[3]<\/a> iPOS.vn & Nestl\u00e9 Professional. (12 th\u00e1ng 10 n\u0103m 2025). Th\u00f4ng b\u00e1o b\u00e1o ch\u00ed: iPOS.vn v\u00e0 Nestl\u00e9 Professional c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o Th\u1ecb tr\u01b0\u1eddng Kinh doanh \u1ea8m th\u1ef1c t\u1ea1i Vi\u1ec7t Nam 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025<\/em>. L\u1ea5y t\u1eeb https:\/\/ipos.vn\/thong-cao-bao-chi-ipos-vn-va-nestle-professional-cong-bo-bao-cao-thi-truong-kinh-doanh-am-thuc-tai-viet-nam-6-thang-dau-nam-2025\/<\/a><\/p>\n

[4]<\/a> B&Company. (2025, ng\u00e0y 4 th\u00e1ng 11). Xu h\u01b0\u1edbng \u0111\u00f3ng c\u1eeda h\u00e0ng lo\u1ea1t c\u1eeda h\u00e0ng F&B trong n\u1eeda \u0111\u1ea7u n\u0103m 2025<\/em>. https:\/\/b-company.jp\/the-trend-of-mass-closure-of-fb-stores-in-the-first-half-of-2025\/<\/a> (b-company.jp<\/a>)<\/p>\n

[5]<\/a> CBRE Vi\u1ec7t Nam. (24 th\u00e1ng 1 n\u0103m 2024). Tri\u1ec3n v\u1ecdng th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam n\u0103m 2024.<\/em> L\u1ea5y t\u1eeb https:\/\/www.cbrevietnam.com\/insights\/books\/vietnam-market-outlook-2024<\/a><\/p>\n

[6]<\/a> CBRE Vi\u1ec7t Nam. (29 th\u00e1ng 10 n\u0103m 2024). S\u1ed1 li\u1ec7u H\u00e0 N\u1ed9i qu\u00fd 3 n\u0103m 2024<\/em>. L\u1ea5y t\u1eeb https:\/\/www.cbrevietnam.com\/insights\/figures\/hanoi-figures-q3-2024<\/a> (cbrevietnam.com<\/a>)<\/p>\n

[7]<\/a> iPOS.vn. (16\/05\/2025). B\u1ee9c tranh to\u00e0n c\u1ea3nh & xu h\u01b0\u1edbng kinh doanh F&B n\u0103m 2025 \u2013 2026: Doanh nghi\u1ec7p b\u1ecb \u201cv\u1ee1 m\u1ed9ng\u201d hay khai ph\u00e1 h\u01b0\u1edbng \u0111i ri\u00eang?<\/em> iPOS.vn. https:\/\/ipos.vn\/buc-tranh-toan-canh-xu-huong-fb-2025-2026\/<\/a> (ipos.vn<\/a>)<\/p>\n

[8]<\/a> Savills Vi\u1ec7t Nam. (2025). B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng H\u00e0 N\u1ed9i Q1 2025 [PDF]<\/em>. L\u1ea5y t\u1eeb https:\/\/www.savills.com.vn\/pdf-folder\/hanoi-mrq12025-en-1.pdf<\/p>\n

[9]<\/a> Savills Vi\u1ec7t Nam. (2024, ng\u00e0y 2 th\u00e1ng 4). Th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n b\u00e1n l\u1ebb Vi\u1ec7t Nam: K\u1ebft qu\u1ea3 kinh doanh qu\u00fd 4\/2024 v\u00e0 tri\u1ec3n v\u1ecdng n\u0103m 2025<\/em>. L\u1ea5y t\u1eeb https:\/\/www.savills.com.vn\/blog\/article\/220402\/vietnam-eng\/retail-real-estate-market-in-viet-nam–q4-2024-performance-and-2025-outlook.aspx<\/a> savills.com.vn<\/a><\/p>\n

[10]<\/a> VietNamNet to\u00e0n c\u1ea7u. (2024, ng\u00e0y 13 th\u00e1ng 4). Ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111i \u0103n ngo\u00e0i nhi\u1ec1u h\u01a1n b\u1ea5t ch\u1ea5p kh\u00f3 kh\u0103n kinh t\u1ebf<\/em>. VietNamNet To\u00e0n c\u1ea7u. https:\/\/vietnamnet.vn\/en\/more-vietnamese-going-out-to-eat-despite-economic-difficulties-2269252.html<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng F&B c\u1ee7a H\u00e0 N\u1ed9i \u0111ang chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00f4 h\u00ecnh t\u1eadp trung t\u1ea1i trung t\u00e2m th\u00e0nh ph\u1ed1 truy\u1ec1n th\u1ed1ng sang m\u00f4 h\u00ecnh ph\u00e2n t\u00e1n h\u01a1n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1.<\/p>","protected":false},"author":12,"featured_media":23059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1459],"yoast_head":"\nChoosing the Optimal F&B Location in Hanoi: Strategy in a new market context - B-Company<\/title>\n<meta name=\"description\" content=\"Hanoi\u2019s F&B market is transitioning from traditional city-center clustering to a more distributed model shaped by multiple factors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/choosing-the-optimal-fb-location-in-hanoi-strategy-in-a-new-market-context\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing the Optimal F&B Location in Hanoi: Strategy in a new market context - B-Company\" \/>\n<meta property=\"og:description\" content=\"Hanoi\u2019s F&B market is transitioning from traditional city-center clustering to a more distributed model shaped by multiple factors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/choosing-the-optimal-fb-location-in-hanoi-strategy-in-a-new-market-context\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T11:08:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/Hanoi-FB-market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/choosing-the-optimal-fb-location-in-hanoi-strategy-in-a-new-market-context\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/Hanoi-FB-market.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Hanoi F&B market\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/choosing-the-optimal-fb-location-in-hanoi-strategy-in-a-new-market-context\/#webpage\",\"url\":\"https:\/\/b-company.jp\/choosing-the-optimal-fb-location-in-hanoi-strategy-in-a-new-market-context\/\",\"name\":\"Choosing the Optimal F&B Location in Hanoi: Strategy in a new market context - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/choosing-the-optimal-fb-location-in-hanoi-strategy-in-a-new-market-context\/#primaryimage\"},\"datePublished\":\"2025-11-25T11:08:23+00:00\",\"dateModified\":\"2025-11-25T11:08:23+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"Hanoi\\u2019s F&B market is transitioning from traditional city-center clustering to a more distributed model shaped by multiple factors.\",\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/choosing-the-optimal-fb-location-in-hanoi-strategy-in-a-new-market-context\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B& Company\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d1ba67df903c626f39b0344b14b25e4?s=96&d=mm&r=g\",\"caption\":\"B& Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/23051"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=23051"}],"version-history":[{"count":2,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/23051\/revisions"}],"predecessor-version":[{"id":23061,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/23051\/revisions\/23061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/23059"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=23051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=23051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=23051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}