{"id":22990,"date":"2025-11-17T18:13:32","date_gmt":"2025-11-17T11:13:32","guid":{"rendered":"https:\/\/b-company.jp\/?p=22990"},"modified":"2025-11-17T18:13:32","modified_gmt":"2025-11-17T11:13:32","slug":"the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/","title":{"rendered":"M\u00f4 h\u00ecnh \u201cC\u1eeda h\u00e0ng trong h\u1ebbm\u201d: Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 chi ph\u00ed v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ea1i H\u00e0 N\u1ed9i"},"content":{"rendered":"
<\/div>
<\/div><\/div><\/div>
<\/i><\/div>

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n

Trong b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb s\u00f4i \u0111\u1ed9ng t\u1ea1i H\u00e0 N\u1ed9i, m\u00f4 h\u00ecnh "Mua s\u1eafm trong h\u1ebbm" n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c, n\u01a1i c\u00e1c doanh nghi\u1ec7p nh\u1ecf ho\u1ea1t \u0111\u1ed9ng trong nh\u1eefng con h\u1ebbm nh\u1ecf thay v\u00ec c\u00e1c \u0111\u1ecba \u0111i\u1ec3m m\u1eb7t ti\u1ec1n hay trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i cao c\u1ea5p. M\u00f4 h\u00ecnh n\u00e0y mang l\u1ea1i l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 t\u1eadn d\u1ee5ng ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn hi\u1ec7n \u0111\u1ea1i b\u1ea5t ch\u1ea5p kh\u00f4ng gian h\u1ea1n ch\u1ebf. N\u00f3 ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb \u0111ang ph\u00e1t tri\u1ec3n, \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng t\u0103ng cao v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n b\u00e1n l\u1ebb t\u1ea1i H\u00e0 N\u1ed9i, c\u1eeda h\u00e0ng m\u1eb7t ti\u1ec1n l\u00e0 l\u1ef1a ch\u1ecdn truy\u1ec1n th\u1ed1ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u1edd t\u00ednh d\u1ec5 th\u1ea5y v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn. Tuy nhi\u00ean, l\u1ef1a ch\u1ecdn n\u00e0y th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi gi\u00e1 thu\u00ea cao. C\u1ee5 th\u1ec3, t\u1ea1i ph\u1ed1 C\u1ea7u Gi\u1ea5y - m\u1ed9t tuy\u1ebfn ph\u1ed1 ch\u00ednh c\u1ee7a H\u00e0 N\u1ed9i, nh\u00e0 m\u1eb7t ti\u1ec1n c\u00f3 di\u1ec7n t\u00edch t\u1eeb 55 \u0111\u1ebfn 80 m\u00e9t vu\u00f4ng \u0111\u01b0\u1ee3c cho thu\u00ea v\u1edbi gi\u00e1 t\u1eeb 60 \u0111\u1ebfn 80 tri\u1ec7u \u0111\u1ed3ng (kho\u1ea3ng 2.400\u20133.200 \u0111\u00f4 la M\u1ef9) m\u1ed7i th\u00e1ng. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t c\u0103n nh\u00e0 m\u1eb7t ti\u1ec1n r\u1ed9ng 90 m\u00e9t vu\u00f4ng tr\u00ean ph\u1ed1 Kim M\u00e3, m\u1ed9t tuy\u1ebfn ph\u1ed1 th\u01b0\u01a1ng m\u1ea1i trung t\u00e2m, hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c cho thu\u00ea v\u1edbi gi\u00e1 120 tri\u1ec7u \u0111\u1ed3ng (kho\u1ea3ng 4.800 \u0111\u00f4 la M\u1ef9) m\u1ed7i th\u00e1ng.[1]<\/a>.<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i nh\u01b0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng. V\u00ed d\u1ee5, trong qu\u00fd I n\u0103m 2025, H\u00e0 N\u1ed9i \u0111\u00e3 b\u1ed5 sung th\u00eam kho\u1ea3ng 18.000 m\u00b2 di\u1ec7n t\u00edch b\u00e1n l\u1ebb v\u1edbi vi\u1ec7c khai tr\u01b0\u01a1ng Trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i AEON Mall Xu\u00e2n Th\u1ee7y t\u1ea1i qu\u1eadn C\u1ea7u Gi\u1ea5y.[2]<\/a>. V\u1ecb tr\u00ed c\u1ee7a c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i t\u1ea1i H\u00e0 N\u1ed9i c\u00f3 s\u1ee9c c\u1ea1nh tranh v\u1edbi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y \u0111\u1ea1t 86% v\u00e0 gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng t\u1ea7ng tr\u1ec7t trung b\u00ecnh t\u0103ng l\u00ean 1,3 tri\u1ec7u \u0111\u1ed3ng\/m2\/th\u00e1ng.[3]<\/a>.<\/p>\n

Thay v\u00ec l\u1ef1a ch\u1ecdn nh\u1eefng v\u1ecb tr\u00ed m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng ph\u1ed1 ho\u1eb7c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i n\u1ed5i b\u1eadt, ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ed9c l\u1eadp quy m\u00f4 nh\u1ecf l\u1ef1a ch\u1ecdn nh\u1eefng con h\u1ebbm nh\u1ecf h\u1eb9p h\u01a1n. Nh\u1eefng con h\u1ebbm nh\u1ecf h\u1eb9p n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 n\u01a1i t\u1eadp trung c\u00e1c qu\u00e1n \u0103n gia \u0111\u00ecnh, qu\u00e1n c\u00e0 ph\u00ea v\u00e0 c\u1eeda h\u00e0ng may \u0111o l\u00e2u \u0111\u1eddi. Gi\u1edd \u0111\u00e2y, ch\u00fang \u0111ang thu h\u00fat m\u1ed9t l\u00e0n s\u00f3ng m\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p s\u00e1ng t\u1ea1o. C\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng c\u1ed1 t\u00ecnh ch\u1ecdn nh\u1eefng kh\u00f4ng gian k\u00edn \u0111\u00e1o n\u00e0y \u0111\u1ec3 tr\u00e1nh gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng t\u0103ng cao tr\u00ean c\u00e1c tuy\u1ebfn ph\u1ed1 ch\u00ednh, \u0111\u1ed3ng th\u1eddi v\u1eabn h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. B\u1ea5t \u0111\u1ed9ng s\u1ea3n trong c\u00e1c con h\u1ebbm \u1edf H\u00e0 N\u1ed9i c\u00f3 di\u1ec7n t\u00edch d\u01b0\u1edbi 30 m\u00b2 ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n nh\u1edd gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 ti\u1ec1m n\u0103ng chi\u1ebfn l\u01b0\u1ee3c, ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i ng\u00e0y c\u00e0ng t\u0103ng trong c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00f4 th\u1ecb nh\u00ecn nh\u1eadn v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, chi ph\u00ed v\u00e0 s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.[4]<\/a>. C\u00f3 t\u1edbi 45% c\u1eeda h\u00e0ng F&B m\u1edbi m\u1edf ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c con h\u1ebbm nh\u1ecf, gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 50% \u0111\u1ebfn 70% chi ph\u00ed m\u1eb7t b\u1eb1ng[5]<\/a>.<\/p>\n

A plant store opened in an alley of Hanoi<\/strong><\/p>\n

\"A<\/p>\n

Ngu\u1ed3n: Th\u1eddi b\u00e1o S\u00e0i G\u00f2n<\/a><\/p>\n

Tr\u00ecnh \u0111i\u1ec1u khi\u1ec3n cho m\u00f4 h\u00ecnh \u201cMua s\u1eafm trong h\u1ebbm\u201d<\/strong><\/h3>\n

Gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng t\u0103ng<\/strong><\/em><\/h4>\n

Chi ph\u00ed m\u1eb7t b\u1eb1ng b\u00e1n l\u1ebb m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng ph\u1ed1 ng\u00e0y c\u00e0ng t\u0103ng l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf ti\u1ebft ki\u1ec7m chi ph\u00ed. V\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba \u0111\u00f2i h\u1ecfi m\u1ee9c gi\u00e1 thu\u00ea cao, \u0111i\u1ec1u m\u00e0 nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb nh\u1ecf v\u00e0 \u0111\u1ed9c l\u1eadp kh\u00f4ng th\u1ec3 duy tr\u00ec n\u1ebfu kh\u00f4ng hy sinh c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00e1c. Gi\u00e1 thu\u00ea t\u1ea1i c\u00e1c khu v\u1ef1c trung t\u00e2m v\u00e0 v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba c\u00f3 xu h\u01b0\u1edbng t\u0103ng h\u00e0ng n\u0103m, c\u00e0ng l\u00e0m gia t\u0103ng \u00e1p l\u1ef1c t\u00e0i ch\u00ednh l\u00ean c\u00e1c doanh nghi\u1ec7p nh\u1ecf. So v\u1edbi khu v\u1ef1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i t\u1ea1i H\u00e0 N\u1ed9i, gi\u00e1 thu\u00ea t\u1ea1i khu v\u1ef1c trung t\u00e2m ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u1ea7n n\u0103m, gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.[6]<\/a>.<\/p>\n

Gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng b\u00e1n l\u1ebb t\u1ea1i H\u00e0 N\u1ed9i t\u1eeb qu\u00fd 1\/2023 \u0111\u1ebfn qu\u00fd 2\/2025<\/b><\/p>\n

\"Hanoi's<\/p>\n

Ngu\u1ed3n: CBRE Vi\u1ec7t Nam<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/em><\/h4>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1ea7m nh\u00ecn c\u1ee7a c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng kh\u00f4ng c\u00f2n qu\u00e1 quan tr\u1ecdng nh\u01b0 tr\u01b0\u1edbc, v\u00ec \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i duy nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, kh\u00f4ng gian v\u1eadt l\u00fd ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 l\u00e0 kho b\u00e3i, \u0111i\u1ec3m trung chuy\u1ec3n h\u00e0ng h\u00f3a ho\u1eb7c trung t\u00e2m d\u1ecbch v\u1ee5.[7]<\/a>M\u1ed9t m\u1ea1ng l\u01b0\u1edbi hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 giao h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u1ea1o ra doanh s\u1ed1 m\u1ea1nh m\u1ebd ngay c\u1ea3 t\u1eeb nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m xa x\u00f4i ho\u1eb7c h\u1ebbo l\u00e1nh. \u0110\u00e1ng ch\u00fa \u00fd, v\u00ec xe m\u00e1y l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n ch\u1ee7 y\u1ebfu c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam, n\u00ean c\u00e1c \u0111\u01a1n v\u1ecb giao h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn nh\u1eefng con ph\u1ed1 h\u1eb9p v\u00e0 ng\u00f5 h\u1ebbm \u0111\u1ec3 nh\u1eadn v\u00e0 giao h\u00e0ng hi\u1ec7u qu\u1ea3. S\u1ef1 linh ho\u1ea1t n\u00e0y \u0111\u00e3 gi\u1ea3m b\u1edbt s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c tuy\u1ebfn ph\u1ed1 ch\u00ednh, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p trong ng\u00f5 h\u1ebbm ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u01b0 m\u1ed9t m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p gi\u1eefa kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ea3i nghi\u1ec7m ngo\u1ea1i tuy\u1ebfn.<\/p>\n

Thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em><\/strong><\/h4>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb, \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i Vi\u1ec7t Nam \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n d\u1ecbch v\u0103n h\u00f3a trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm. Thay v\u00ec s\u1ef1 ti\u1ec7n l\u1ee3i hay uy t\u00edn, h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn t\u00ednh ch\u00e2n th\u1ef1c, m\u1edbi l\u1ea1 v\u00e0 s\u1ee9c h\u00fat tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nhi\u1ec1u kh\u00e1ch h\u00e0ng tr\u1ebb cho bi\u1ebft h\u1ecd ch\u1ecdn c\u1eeda h\u00e0ng th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean TikTok, v\u00e0 ph\u1ea7n l\u1edbn c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 n\u00e0y th\u01b0\u1eddng d\u1eabn h\u1ecd \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng n\u1eb1m trong h\u1ebbm.[8]<\/a>. Kh\u00f4ng gi\u1ed1ng nh\u01b0 quan ni\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y r\u1eb1ng c\u00e1c c\u1eeda h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao ph\u1ea3i n\u1eb1m tr\u00ean nh\u1eefng con ph\u1ed1 trung t\u00e2m, \u0111\u00f4ng \u0111\u00fac, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng th\u00edch nghi h\u01a1n v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau \u0111\u1ea1i d\u1ecbch Covid-19. Nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec7n nay \u01b0a chu\u1ed9ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c k\u1ebft h\u1ee3p. B\u00e1o c\u00e1o c\u1ee7a GWI cho th\u1ea5y v\u00e0o n\u0103m 2025, 64% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, trong khi kho\u1ea3ng 40% cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng nhi\u1ec1u h\u01a1n sau khi \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn.[9]<\/a>. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt c\u01a1 h\u1ed9i cho m\u1ed9t m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p m\u00e0 c\u00e1c c\u1eeda h\u00e0ng trong h\u1ebbm c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng.<\/p>\n

The trend of Vietnamese consumer behaviour in 2025<\/b><\/p>\n

\u0110\u01a1n v\u1ecb: %
\n\"The<\/p>\n

Ngu\u1ed3n: GWI<\/p>\n

Hi\u1ec7u qu\u1ea3 chi ph\u00ed c\u1ee7a m\u00f4 h\u00ecnh \u201cMua s\u1eafm trong h\u1ebbm\u201d<\/strong><\/h3>\n

Chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t trong h\u1ea7u h\u1ebft c\u00e1c m\u00f4 h\u00ecnh kinh doanh b\u00e1n l\u1ebb. M\u1eb7t b\u1eb1ng trong h\u1ebbm c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 thu\u00ea th\u1ea5p h\u01a1n t\u1eeb 30% \u0111\u1ebfn 70% so v\u1edbi m\u1eb7t b\u1eb1ng m\u1eb7t ti\u1ec1n, gi\u00fap gi\u1ea3m g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh tr\u1ef1c ti\u1ebfp cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 nh\u00e0 \u0111i\u1ec1u h\u00e0nh \u0111\u1ed9c l\u1eadp, cho ph\u00e9p h\u1ecd ho\u1ea1t \u0111\u1ed9ng v\u1edbi v\u1ed1n \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u th\u1ea5p h\u01a1n v\u00e0 ng\u01b0\u1ee1ng h\u00f2a v\u1ed1n th\u1ea5p h\u01a1n. H\u01a1n n\u1eefa, m\u1eb7t b\u1eb1ng trong h\u1ebbm th\u01b0\u1eddng nh\u1ecf g\u1ecdn v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n, gi\u00fap gi\u1ea3m chi ph\u00ed ti\u1ec7n \u00edch, b\u1ea3o tr\u00ec v\u00e0 nh\u00e2n s\u1ef1. Nh\u1eefng hi\u1ec7u qu\u1ea3 n\u00e0y khi\u1ebfn m\u00f4 h\u00ecnh n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n quy m\u00f4 nh\u1ecf, studio s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng nh\u1ecf l\u1ebb.<\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng cho ph\u00e9p doanh nghi\u1ec7p t\u00e1i ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, gi\u00fap n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh. Ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t, x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. V\u00ed d\u1ee5, m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea v\u1ec9a h\u00e8 c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o nguy\u00ean li\u1ec7u cao c\u1ea5p, trang tr\u00ed \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

A coffee shop in the alley of Hanoi<\/strong><\/p>\n

\"A<\/p>\n

Ngu\u1ed3n: Cafe Cu\u1ed1i Ng\u00f5 (Cafe Cu\u1ed1i Ng\u00f5)<\/p>\n

Hi\u1ec7u qu\u1ea3 chi ph\u00ed c\u1ee7a m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i c\u00e0ng \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng t\u1ea1i Vi\u1ec7t Nam. \u0110\u1ed1i v\u1edbi m\u1ed9t c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o, ph\u1ea7n l\u1edbn doanh thu hi\u1ec7n \u0111\u1ebfn t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada v\u00e0 TikTok Shop. C\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng ch\u1ee7 y\u1ebfu \u0111\u00f3ng vai tr\u00f2 l\u00e0 ph\u00f2ng tr\u01b0ng b\u00e0y ho\u1eb7c \u0111i\u1ec3m tr\u1ea3i nghi\u1ec7m, n\u01a1i kh\u00e1ch h\u00e0ng ch\u1ec9 gh\u00e9 th\u0103m khi mu\u1ed1n th\u1eed s\u1ea3n ph\u1ea9m ho\u1eb7c ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng tr\u01b0\u1edbc khi mua.[10]<\/a>. K\u1ebft qu\u1ea3 l\u00e0, ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n v\u00e0 d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t, mang l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 cao h\u01a1n.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng t\u1ea1i m\u1ed9t v\u1ecb tr\u00ed trong h\u1ebbm c\u0169ng gi\u00fap t\u0103ng c\u01b0\u1eddng ki\u1ec3m so\u00e1t r\u1ee7i ro. Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh th\u1ea5p h\u01a1n v\u00e0 th\u1eddi h\u1ea1n thu\u00ea ng\u1eafn h\u01a1n, \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng kh\u00f4ng gian n\u00e0y, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00edch nghi ho\u1eb7c di d\u1eddi \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng pop-up theo m\u00f9a v\u1edbi chi ph\u00ed ch\u00ecm t\u1ed1i thi\u1ec3u, c\u1ea3i thi\u1ec7n s\u1ef1 linh ho\u1ea1t trong m\u00f4i tr\u01b0\u1eddng ti\u00eau d\u00f9ng n\u0103ng \u0111\u1ed9ng.<\/p>\n

\u00dd ngh\u0129a v\u00e0 khuy\u1ebfn ngh\u1ecb \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

M\u1eb7c d\u00f9 m\u00f4 h\u00ecnh "C\u1eeda h\u00e0ng trong h\u1ebbm" mang l\u1ea1i l\u1ee3i th\u1ebf l\u1edbn v\u1ec1 chi ph\u00ed v\u00e0 ti\u1ec1m n\u0103ng s\u00e1ng t\u1ea1o, nh\u01b0ng n\u00f3 c\u0169ng g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3. C\u00e1c c\u1eeda h\u00e0ng trong h\u1ebbm th\u01b0\u1eddng n\u1eb1m khu\u1ea5t kh\u1ecfi lu\u1ed3ng giao th\u00f4ng ch\u00ednh, khi\u1ebfn ch\u00fang ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm tr\u00ean m\u1ea1ng v\u00e0 truy\u1ec1n mi\u1ec7ng. H\u01a1n n\u1eefa, nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nh\u01b0 l\u1ed1i \u0111i h\u1eb9p, ch\u1ed7 \u0111\u1eadu xe h\u1ea1n ch\u1ebf ho\u1eb7c bi\u1ec3n b\u00e1o k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00e1ng ch\u00fa \u00fd, s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft khi ng\u00e0y c\u00e0ng nhi\u1ec1u c\u1eeda h\u00e0ng \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t m\u00f4 h\u00ecnh, d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng b\u00e3o h\u00f2a th\u1ecb tr\u01b0\u1eddng trong c\u00e1c c\u1ee5m h\u1ebbm \u0111\u00f4ng \u0111\u00fac.<\/p>\n

\u0110\u1ec3 ph\u00e1t tri\u1ec3n trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n n\u00e0y, ch\u1ee7 c\u1eeda h\u00e0ng ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i m\u1ee5c ti\u00eau ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u01a1n \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng thu h\u00fat kh\u00e1ch h\u00e0ng:<\/p>\n

T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> C\u00e1c doanh nghi\u1ec7p n\u00ean duy tr\u00ec danh s\u00e1ch tr\u00ean Google Maps v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c b\u00e0i \u0111\u0103ng th\u01b0\u1eddng xuy\u00ean, video ng\u1eafn v\u00e0 n\u1ed9i dung do kh\u00e1ch h\u00e0ng t\u1ea1o ra c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n

Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb trong c\u1eeda h\u00e0ng:<\/strong> V\u00ec kh\u00e1ch h\u00e0ng ph\u1ea3i n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm c\u00e1c c\u1eeda h\u00e0ng trong h\u1ebbm, n\u00ean tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ea7n mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb. Ch\u1ee7 c\u1eeda h\u00e0ng n\u00ean c\u00f3 n\u1ed9i th\u1ea5t th\u1ea9m m\u1ef9, d\u1ecbch v\u1ee5 th\u00e2n thi\u1ec7n v\u00e0 c\u00e1c chi ti\u1ebft c\u1ea3m quan (\u00e1nh s\u00e1ng, m\u00f9i h\u01b0\u01a1ng, \u00e2m nh\u1ea1c) khi\u1ebfn m\u1ed7i l\u1ea7n gh\u00e9 th\u0103m \u0111\u1ec1u \u0111\u00e1ng nh\u1edb v\u00e0 khuy\u1ebfn kh\u00edch chia s\u1ebb truy\u1ec1n mi\u1ec7ng.<\/p>\n

X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 h\u1ee3p t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng:<\/strong> C\u00e1c c\u1eeda h\u00e0ng trong h\u1ebbm ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1edd s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 c\u00e1 t\u00ednh. Ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u00e2n c\u1eadn, ngh\u1ec7 s\u0129 \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c c\u00e1c nh\u00f3m c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n nh\u1ecf, ch\u1ee3 cu\u1ed1i tu\u1ea7n ho\u1eb7c tri\u1ec3n l\u00e3m ngh\u1ec7 thu\u1eadt.<\/p>\n

T\u00edch h\u1ee3p c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn: <\/strong>C\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 Shopee, Lazada hay TikTok Shop mang \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 m\u1edf r\u1ed9ng doanh s\u1ed1. Vi\u1ec7c t\u00edch h\u1ee3p d\u1ecbch v\u1ee5 giao h\u00e0ng, \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng gi\u00fap k\u1ebft n\u1ed1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u1edbi tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/p>\n

C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 bi\u1ec3n b\u00e1o: <\/strong>Ngay c\u1ea3 trong nh\u1eefng l\u00e0n \u0111\u01b0\u1eddng h\u1eb9p, nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u01a1n gi\u1ea3n nh\u01b0 bi\u1ec3n b\u00e1o ch\u1ec9 d\u1eabn c\u0169ng c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi ch\u1ee7 nh\u00e0 ho\u1eb7c ng\u01b0\u1eddi thu\u00ea nh\u00e0 g\u1ea7n \u0111\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c khu v\u1ef1c chung nh\u01b0 b\u00e3i \u0111\u1eadu xe c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i.<\/p>\n

M\u00f4 h\u00ecnh \u201cMua s\u1eafm trong h\u1ebbm\u201d kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebft ki\u1ec7m chi ph\u00ed; n\u00f3 c\u00f2n l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb Vi\u1ec7t Nam. Th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i kh\u1ea3 n\u0103ng chi tr\u1ea3 th\u00e0nh c\u01a1 h\u1ed9i ngay t\u1ea1i trung t\u00e2m nh\u1eefng con h\u1ebbm nh\u1ecf c\u1ee7a H\u00e0 N\u1ed9i.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> Hanoi Times, Th\u1ecb tr\u01b0\u1eddng cho thu\u00ea nh\u00e0 m\u1eb7t ph\u1ed1 H\u00e0 N\u1ed9i \u1ebf \u1ea9m do gi\u00e1 cao (https:\/\/kinhtedothi.vn\/mat-bang-cho-thue-nha-pho-ha-noi-e-am-vi-gia-cao.700136.html)<\/p>\n

[2]<\/a> Hanoi Times, Nhu c\u1ea7u t\u0103ng v\u00e0 ngu\u1ed3n cung m\u1edbi th\u00fac \u0111\u1ea9y b\u1ea5t \u0111\u1ed9ng s\u1ea3n b\u00e1n l\u1ebb H\u00e0 N\u1ed9i (https:\/\/hanoitimes.vn\/rising-demand-and-new-supply-boost-hanoi-retail-real-estate.670583.html)<\/p>\n

[3]<\/a> The Investor, Th\u1ecb tr\u01b0\u1eddng m\u1eb7t b\u1eb1ng b\u00e1n l\u1ebb Vi\u1ec7t Nam ph\u1ee5c h\u1ed3i sau chi\u1ebfn d\u1ecbch tr\u1ea5n \u00e1p h\u00e0ng gi\u1ea3 quy m\u00f4 l\u1edbn (https:\/\/theinvestor.vn\/vietnams-retail-space-market-rebounds-after-massive-crackdowns-on-counterfeit-goods-d16447.html)<\/p>\n

[4]<\/a> Tin Lao \u0110\u1ed9ng, B\u1ea5t \u0111\u1ed9ng s\u1ea3n trong h\u1ebbm d\u01b0\u1edbi 30m2 \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n (https:\/\/news.laodong.vn\/bat-dong-san\/nha-dat-trong-ngo-duoi-30m2-duoc-san-don-1504904.ldo)<\/p>\n

[5]<\/a> Xu h\u01b0\u1edbng m\u1eb7t b\u1eb1ng CafeF, F&B: M\u1eb7t b\u1eb1ng \u201ccao c\u1ea5p\u201d kh\u00f4ng c\u00f2n l\u00e0 l\u1ee3i th\u1ebf, kinh doanh F&B b\u00f9ng n\u1ed5 v\u1edbi \u201cqu\u00e1n h\u1ebbm\u201d (https:\/\/cafef.vn\/xu-huong-mat-bang-fb-mat-bang-dac-dia-khong-con-la-loi-the-bung-no-kinh-doanh-fb-quan-trong-hem-188250605081618147.chn)<\/p>\n

[6]<\/a> CBRE, H\u00e0 N\u1ed9i H\u00ecnh Q2 \u2013 2025 (https:\/\/mktgdocs.cbre.com\/2299\/695f738b-16d6-46a7-96b5-a7a486706ea5-1685007262\/CBRE_vietnam_Hanoi_figures_Q2_.pdf)<\/p>\n

[7]<\/a> VTV, Xu h\u01b0\u1edbng kinh doanh trong h\u1ebbm nh\u1ecf (https:\/\/vtv.vn\/kinh-te\/xu-huong-kinh-doanh-trong-ngo-nho-20240425221605034.htm)<\/p>\n

[8]<\/a> Saigon Times, H\u00e0 N\u1ed9i: Xu h\u01b0\u1edbng cho thu\u00ea c\u1eeda h\u00e0ng trong h\u1ebbm \u0111\u1ec3 kinh doanh \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd (https:\/\/thesaigontimes.vn\/ha-noi-xu-huong-thue-cua-hang-trong-ngo-de-kinh-doanh-ngay-cang-dam-net\/)<\/p>\n

[9]<\/a> Brands Vietnam, 5 h\u00e0nh vi ti\u00eau d\u00f9ng tr\u00e1i ng\u01b0\u1ee3c m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n bi\u1ebft v\u00e0o n\u0103m 2025 (https:\/\/www.brandsvietnam.com\/congdong\/topic\/344889-5-hanh-vi-nguoi-tieu-dung-trai-nguoc-marketer-can-biet-trong-nam-2025)<\/p>\n

[10]<\/a> Tin Lao \u0110\u1ed9ng, M\u1eb7t b\u1eb1ng kinh doanh trong h\u1ebbm H\u00e0 N\u1ed9i \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng (https:\/\/laodong.vn\/bat-dong-san\/mat-bang-kinh-doanh-trong-ngo-hem-ha-noi-dat-khach-1185197.ldo)<\/p>","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb n\u0103ng \u0111\u1ed9ng c\u1ee7a H\u00e0 N\u1ed9i, m\u00f4 h\u00ecnh \u201cMua s\u1eafm trong h\u1ebbm\u201d \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf.<\/p>","protected":false},"author":12,"featured_media":22999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1459,1130],"yoast_head":"\nThe "Shop in the Alley" model: Cost-effectiveness analysis and Customer attraction strategy in Hanoi - B-Company<\/title>\n<meta name=\"description\" content=\"In Hanoi\u2019s dynamic retail scene, the "Shop in the Alley" model has emerged as a strategic approach, especially for small businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The "Shop in the Alley" model: Cost-effectiveness analysis and Customer attraction strategy in Hanoi - B-Company\" \/>\n<meta property=\"og:description\" content=\"In Hanoi\u2019s dynamic retail scene, the "Shop in the Alley" model has emerged as a strategic approach, especially for small businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/b-company.jp\/vi\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/\" \/>\n<meta property=\"og:site_name\" content=\"B-Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-17T11:13:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/Alley-in-Hanoi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/b-company.jp\/vi\/#website\",\"url\":\"https:\/\/b-company.jp\/vi\/\",\"name\":\"B-Company\",\"description\":\"Vietnam Market Research & Investment Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/b-company.jp\/vi\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/b-company.jp\/wp-content\/uploads\/2025\/11\/Alley-in-Hanoi.jpg\",\"width\":1920,\"height\":1536,\"caption\":\"Alley in Hanoi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/b-company.jp\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/#webpage\",\"url\":\"https:\/\/b-company.jp\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/\",\"name\":\"The \\\"Shop in the Alley\\\" model: Cost-effectiveness analysis and Customer attraction strategy in Hanoi - B-Company\",\"isPartOf\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/b-company.jp\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/#primaryimage\"},\"datePublished\":\"2025-11-17T11:13:32+00:00\",\"dateModified\":\"2025-11-17T11:13:32+00:00\",\"author\":{\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\"},\"description\":\"In Hanoi\\u2019s dynamic retail scene, the \\\"Shop in the Alley\\\" model has emerged as a strategic approach, especially for small businesses.\",\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/b-company.jp\/the-shop-in-the-alley-model-cost-effectiveness-analysis-and-customer-attraction-strategy-in-hanoi\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/b-company.jp\/vi\/#\/schema\/person\/5e219c48d2d517d136e89dbb96bd0491\",\"name\":\"B& Company\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/b-company.jp\/vi\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d1ba67df903c626f39b0344b14b25e4?s=96&d=mm&r=g\",\"caption\":\"B& Company\"},\"sameAs\":[\"http:\/\/b-company.jp\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/22990"}],"collection":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/comments?post=22990"}],"version-history":[{"count":1,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/22990\/revisions"}],"predecessor-version":[{"id":22998,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/posts\/22990\/revisions\/22998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media\/22999"}],"wp:attachment":[{"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/media?parent=22990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/categories?post=22990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b-company.jp\/vi\/wp-json\/wp\/v2\/tags?post=22990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}