{"id":22941,"date":"2025-11-10T16:13:12","date_gmt":"2025-11-10T09:13:12","guid":{"rendered":"https:\/\/b-company.jp\/?p=22941"},"modified":"2025-11-10T16:13:12","modified_gmt":"2025-11-10T09:13:12","slug":"the-trend-of-shifting-fb-locations-from-street-front-premises-to-shopping-malls-analysis-of-benefits-and-costs","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-trend-of-shifting-fb-locations-from-street-front-premises-to-shopping-malls-analysis-of-benefits-and-costs\/","title":{"rendered":"Xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch \u0111\u1ecba \u0111i\u1ec3m kinh doanh F&B t\u1eeb m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng ph\u1ed1 sang trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i: Ph\u00e2n t\u00edch l\u1ee3i \u00edch v\u00e0 chi ph\u00ed"},"content":{"rendered":"
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C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh.<\/em><\/p>\n

Trong chuy\u00ean m\u1ee5c \u201cB\u1ea3n tin Vi\u1ec7t Nam\u201d n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ebb c\u1ee7a B&Company s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 xu h\u01b0\u1edbng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Nh\u1eefng di\u1ec5n gi\u1ea3i v\u00e0 tri\u1ec3n v\u1ecdng trong t\u01b0\u01a1ng lai l\u00e0 \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i nh\u00e0 nghi\u00ean c\u1ee9u.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh v\u00e0 b\u1ea3n d\u1ecbch t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef kh\u00e1c. Vui l\u00f2ng tham kh\u1ea3o phi\u00ean b\u1ea3n ti\u1ebfng Anh \u0111\u1ec3 bi\u1ebft n\u1ed9i dung ch\u00ednh x\u00e1c. <\/em><\/p>\n<\/div>\n\t

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S\u1ef1 d\u1ecbch chuy\u1ec3n \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) t\u1ea1i Vi\u1ec7t Nam t\u1eeb m\u1eb7t ti\u1ec1n truy\u1ec1n th\u1ed1ng sang trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n bi\u1ebfn \u0111\u00e1ng k\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb. Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng F&B th\u01b0\u1eddng \u01b0u ti\u00ean nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m c\u00f3 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u00fac, ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c c\u1eeda h\u00e0ng m\u1eb7t ti\u1ec1n. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, mang \u0111\u1ebfn c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng hi\u1ec7n \u0111\u1ea1i v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed9t xu h\u01b0\u1edbng m\u1edbi \u0111\u00e3 xu\u1ea5t hi\u1ec7n. B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y, nh\u1eefng l\u1ee3i \u00edch v\u00e0 th\u00e1ch th\u1ee9c khi l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7t trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

Ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) Vi\u1ec7t Nam \u0111\u1ea1t doanh thu 406,1 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng ($15,4 t\u1ef7 USD) trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, chi\u1ebfm 58,9% t\u1ed5ng doanh thu n\u0103m 2024, ch\u1ec9 t\u0103ng nh\u1eb9 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. M\u1eb7c d\u00f9 k\u1ef3 v\u1ecdng t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1, chi ph\u00ed gia t\u0103ng, bao g\u1ed3m l\u1ea1m ph\u00e1t, gi\u00e1 th\u1ef1c ph\u1ea9m v\u00e0 nguy\u00ean v\u1eadt li\u1ec7u t\u0103ng, ti\u1ec1n l\u01b0\u01a1ng lao \u0111\u1ed9ng v\u00e0 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd m\u1edbi \u0111\u00e3 l\u00e0m bi\u00ean l\u1ee3i nhu\u1eadn b\u1ecb thu h\u1eb9p v\u00e0 h\u1ea1n ch\u1ebf c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i, d\u1eabn \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng th\u1eadn tr\u1ecdng.[1]<\/a>.<\/p>\n

\"Vietnam's<\/p>\n

Ngu\u1ed3n: iPos v\u00e0 Nestle<\/p>\n

Th\u1ecb tr\u01b0\u1eddng F&B c\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i h\u00ecnh c\u1eeda h\u00e0ng, bao g\u1ed3m chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh, qu\u00e1n c\u00e0 ph\u00ea, nh\u00e0 h\u00e0ng b\u00ecnh d\u00e2n, nh\u00e0 h\u00e0ng l\u1ea9u v\u00e0 buffet, c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh, qu\u00e1n n\u01b0\u1edbc gi\u1ea3i kh\u00e1t v\u00e0 ti\u1ec7m b\u00e1nh. M\u00f4 h\u00ecnh c\u1eeda h\u00e0ng pop-up c\u0169ng \u0111ang l\u00e0 xu h\u01b0\u1edbng, mang l\u1ea1i s\u1ef1 linh ho\u1ea1t cho c\u00e1c startup v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. T\u00ednh \u0111\u1ebfn gi\u1eefa n\u0103m 2025, c\u1ea3 n\u01b0\u1edbc c\u00f3 kho\u1ea3ng 299.000 c\u01a1 s\u1edf F&B \u0111\u00e3 \u0111\u0103ng k\u00fd, gi\u1ea3m 7,1%. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00fd gi\u1ea3i b\u1edfi xu h\u01b0\u1edbng c\u1eeda h\u00e0ng pop-up (th\u1ea5t b\u1ea1i nhanh - h\u1ecdc h\u1ecfi nhanh) g\u1ea7n \u0111\u00e2y, khi c\u00e1c startup v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi m\u1edf c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c 2-3 th\u00e1ng r\u1ed3i b\u1ecf cu\u1ed9c do thi\u1ebfu n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh ho\u1eb7c kh\u00f4ng nh\u00ecn th\u1ea5y ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"Number<\/p>\n

Ngu\u1ed3n: iPos v\u00e0 Nestle<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c c\u1eeda h\u00e0ng F&B t\u1eadp trung t\u1ea1i c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, n\u01a1i c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng v\u00e0 s\u1ee9c mua l\u1edbn. Nh\u1eefng th\u00e0nh ph\u1ed1 n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m cho s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh F&B. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn l\u1ecdc h\u01a1n trong l\u1ef1a ch\u1ecdn \u1ea9m th\u1ef1c, ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn kh\u00f4ng gian, m\u00f4i tr\u01b0\u1eddng, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m.[2]<\/a>. H\u1ecd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u00edt \u0103n ngo\u00e0i h\u01a1n nh\u01b0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho m\u1ed7i l\u1ea7n \u0103n.<\/p>\n

S\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb v\u1ecb tr\u00ed m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng ph\u1ed1 sang v\u1ecb tr\u00ed trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i<\/strong><\/h3>\n

Theo truy\u1ec1n th\u1ed1ng, c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng F&B \u01b0a chu\u1ed9ng v\u1ecb tr\u00ed m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng ph\u1ed1 v\u00ec ch\u00fang \u0111\u01b0\u1ee3c coi l\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi \u0111i b\u1ed9 v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. Nh\u1eefng c\u01a1 s\u1edf n\u00e0y th\u01b0\u1eddng n\u1eb1m \u1edf nh\u1eefng khu v\u1ef1c d\u1ec5 th\u1ea5y, \u0111\u00f4ng d\u00e2n c\u01b0, ch\u1eb3ng h\u1ea1n nh\u01b0 khu v\u1ef1c trung t\u00e2m th\u00e0nh ph\u1ed1 ho\u1eb7c c\u00e1c g\u00f3c ph\u1ed1 \u0111\u00f4ng \u0111\u00fac. Quan ni\u1ec7m cho r\u1eb1ng m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng ph\u1ed1 mang l\u1ea1i kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cao h\u01a1n v\u00e0 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean gh\u00e9 th\u0103m \u0111\u00e3 \u0103n s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c.<\/p>\n

Tuy nhi\u00ean, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u1ef1a ch\u1ecdn thay th\u1ebf m\u1ea1nh m\u1ebd cho ng\u00e0nh F&B. N\u0103m 2024, c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i m\u1edbi \u0111\u01b0\u1ee3c khai tr\u01b0\u01a1ng tr\u00ean kh\u1eafp Vi\u1ec7t Nam \u0111\u00e3 b\u1ed5 sung th\u00eam 277.000 m\u00e9t vu\u00f4ng di\u1ec7n t\u00edch b\u00e1n l\u1ebb, v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c \u00f4ng l\u1edbn nh\u01b0 VinGroup, AEON, Central Retail v\u00e0 Lotte.[3]<\/a>\u0110\u1ebfn n\u0103m 2025, s\u1ebd c\u00f3 123 c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a, t\u0103ng 6% so v\u1edbi n\u0103m 2024, nh\u1edd v\u00e0o vi\u1ec7c khai tr\u01b0\u01a1ng m\u1edbi c\u1ee7a AEON Mall v\u00e0 Vincom[4]<\/a>Nhu c\u1ea7u m\u1eb7t b\u1eb1ng b\u00e1n l\u1ebb t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i v\u1eabn duy tr\u00ec \u1edf m\u1ee9c cao. Qu\u00fd I n\u0103m 2025 ghi nh\u1eadn c\u00f4ng su\u1ea5t thu\u00ea trung b\u00ecnh \u0111\u1ea1t 94% t\u1ea1i TP.HCM v\u00e0 85% t\u1ea1i H\u00e0 N\u1ed9i.[5]<\/a>.<\/p>\n

Trong s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau ho\u1ea1t \u0111\u1ed9ng t\u1ea1i c\u00e1c Trung t\u00e2m mua s\u1eafm, c\u00e1c \u0111\u01a1n v\u1ecb thu\u00ea F&B chi\u1ebfm g\u1ea7n m\u1ed9t ph\u1ea7n ba ho\u1ea1t \u0111\u1ed9ng cho thu\u00ea m\u1edbi[6]<\/a>C\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i tin t\u01b0\u1edfng v\u00ec c\u00f3 n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh v\u1eefng m\u1ea1nh, h\u1ee3p \u0111\u1ed3ng minh b\u1ea1ch, gi\u00e1 c\u1ea3 r\u00f5 r\u00e0ng v\u00e0 v\u1eadn h\u00e0nh ch\u1ea5t l\u01b0\u1ee3ng. Kh\u00e1ch h\u00e0ng \u0111\u1ebfn trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i nh\u01b0 KFC v\u00e0 Starbucks (M\u1ef9), Jollibee (Philippines), Haidilao v\u00e0 BanTianYao (Trung Qu\u1ed1c).[7]<\/a>. \u01afu \u0111i\u1ec3m c\u1ee7a c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba l\u1edbn th\u1eeba nh\u1eadn, bao g\u1ed3m Ph\u00fac Long, c\u00e0 ph\u00ea Trung Nguy\u00ean v\u00e0 Highlands Coffee.<\/p>\n

Xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n sang trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i cho c\u00e1c c\u1eeda h\u00e0ng F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng r\u00f5 r\u1ec7t. C\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng F&B kh\u00f4ng c\u00f2n m\u1eb7n m\u00e0 v\u1edbi c\u00e1c c\u1eeda h\u00e0ng m\u1eb7t ti\u1ec1n v\u00ec nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m n\u00e0y kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n c\u1ea7n thi\u1ebft, ch\u1eb3ng h\u1ea1n nh\u01b0 quy ho\u1ea1ch th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed3ng b\u1ed9, kh\u00f4ng gian mua s\u1eafm cao c\u1ea5p, hay t\u00ednh minh b\u1ea1ch v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd. R\u00e0o c\u1ea3n ph\u00e1p l\u00fd khi xin gi\u1ea5y ph\u00e9p kinh doanh t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng m\u1eb7t ti\u1ec1n c\u0169ng l\u00e0 l\u00fd do khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u e ng\u1ea1i.[8]<\/a>. Theo quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, thay v\u00ec \u0111\u1ebfn tr\u1ef1c ti\u1ebfp nh\u00e0 h\u00e0ng, h\u1ecd s\u1ebd th\u00edch mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00ec s\u1ef1 ti\u1ec7n l\u1ee3i ho\u1eb7c \u0111\u1ebfn c\u00e1c trung t\u00e2m mua s\u1eafm \u0111\u1ec3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 to\u00e0n di\u1ec7n.[9]<\/a>N\u0103m 2024, Starbucks \u0111\u00f3ng c\u1eeda chi nh\u00e1nh c\u1eeda h\u00e0ng \u0111\u01b0\u1eddng ph\u1ed1 t\u1ea1i H\u00e0n Thuy\u00ean \u0111\u1ec3 m\u1edf t\u1ea1i Bitexco v\u00e0 Diamond Plaza, nh\u1ea5n m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng [10]<\/a>.<\/p>\n

Chi ph\u00ed v\u00e0 c\u00e2n nh\u1eafc v\u1ec1 t\u00e0i ch\u00ednh<\/strong><\/h3>\n

T\u00f9y thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed, gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng cho c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng F&B c\u00f3 th\u1ec3 kh\u00e1c nhau. T\u1ea1i khu v\u1ef1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i (CBD), \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea7ng tr\u1ec7t v\u00e0 t\u1ea7ng m\u1ed9t c\u1ee7a c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, gi\u00e1 thu\u00ea kh\u00e1 cao, th\u1eadm ch\u00ed c\u00f2n cao h\u01a1n c\u1ea3 m\u1eb7t b\u1eb1ng m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng s\u1ea7m u\u1ea5t. Gi\u00e1 thu\u00ea trung b\u00ecnh t\u1ea1i H\u00e0 N\u1ed9i l\u00e0 1.400.000 \u0111\u1ed3ng\/m2\/th\u00e1ng.[11]<\/a> v\u00e0 US$278,6\/m2\/th\u00e1ng t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh[12]<\/a>Tuy nhi\u00ean, c\u00e1c khu v\u1ef1c ngo\u00e0i trung t\u00e2m b\u00e1o c\u00e1o gi\u00e1 thu\u00ea trung b\u00ecnh l\u00e0 1.4T,38,1 USD\/m2\/th\u00e1ng t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 1.4T,52,9 USD\/m2\/th\u00e1ng t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. M\u1ee9c gi\u00e1 n\u00e0y c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea7m trung, chu\u1ed7i nh\u00e0 h\u00e0ng v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb c\u00f3 thu nh\u1eadp trung b\u00ecnh v\u00e0 c\u1ed9ng \u0111\u1ed3ng d\u00e2n c\u01b0 \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

Nh\u00ecn chung, gi\u00e1 thu\u00ea c\u00f3 xu h\u01b0\u1edbng t\u0103ng, cho th\u1ea5y t\u00ednh c\u1ea1nh tranh v\u00e0 \u00e1p l\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 s\u1edf h\u1eefu F&B. Ngo\u00e0i ti\u1ec1n thu\u00ea, doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i tr\u1ea3 c\u00e1c kho\u1ea3n ph\u00ed ti\u1ec7n \u00edch, an ninh v\u00e0 ti\u1ebfp th\u1ecb, c\u00f3 th\u1ec3 chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong ng\u00e2n s\u00e1ch h\u00e0ng th\u00e1ng c\u1ee7a c\u00f4ng ty. N\u1ebfu t\u00ednh \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed, c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh F&B nh\u1ecf ho\u1eb7c \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 th\u1ea5y g\u00e1nh n\u1eb7ng v\u00e0 kh\u00f3 kh\u0103n trong vi\u1ec7c duy tr\u00ec l\u1ee3i nhu\u1eadn.<\/p>\n

A shopping mall in Hanoi<\/strong><\/p>\n

\"A<\/p>\n

Ngu\u1ed3n: B\u00e1o \u0111i\u1ec7n t\u1eed Ph\u00e1p Lu\u1eadt<\/a><\/p>\n

C\u00e2n nh\u1eafc \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng m\u1eb7t ti\u1ec1n v\u00e0 trung t\u00e2m mua s\u1eafm<\/h3>\n

Vi\u1ec7c c\u00e1c ch\u1ee7 s\u1edf h\u1eefu F&B chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng m\u1eb7t ti\u1ec1n sang trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i khi thu\u00ea m\u1eb7t b\u1eb1ng ph\u1ea3n \u00e1nh s\u1ee9c h\u1ea5p d\u1eabn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i nh\u01b0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i, ti\u1ec7n l\u1ee3i v\u00e0 \u0111\u00f4ng \u0111\u00fac, ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng \u0111ang thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, m\u00f4 h\u00ecnh n\u00e0y c\u0169ng \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c nh\u01b0 t\u00ednh linh ho\u1ea1t h\u1ea1n ch\u1ebf, c\u1ea1nh tranh cao v\u00e0 quy \u0111\u1ecbnh v\u1eadn h\u00e0nh ch\u1eb7t ch\u1ebd h\u01a1n. Do \u0111\u00f3, vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i v\u00e0 m\u1eb7t ti\u1ec1n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c ch\u1ee7 s\u1edf h\u1eefu F&B \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 vi\u1ec7c m\u1edf r\u1ed9ng v\u00e0 \u0111\u1ecbnh v\u1ecb l\u00e2u d\u00e0i.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Ti\u00eau chu\u1ea9n<\/strong><\/td>\nTrung t\u00e2m mua s\u1eafm<\/strong><\/td>\nC\u1eeda h\u00e0ng m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng<\/strong><\/td>\n<\/tr>\n
Th\u1ee7 t\u1ee5c<\/td>\n\u0110\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi m\u1ed9t c\u00f4ng ty chuy\u00ean nghi\u1ec7p, v\u1edbi c\u00e1c \u0111i\u1ec1u kho\u1ea3n minh b\u1ea1ch v\u00e0 h\u1ee3p \u0111\u1ed3ng<\/td>\nH\u1ea7u h\u1ebft thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00e1c ch\u1ee7 nh\u00e0 t\u01b0 nh\u00e2n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u00f3 s\u1edf th\u00edch ch\u1ee7 quan<\/td>\n<\/tr>\n
L\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/td>\n\u2013 L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ebfn trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u1ed5n \u0111\u1ecbnh v\u00e0 li\u00ean t\u1ee5c<\/p>\n

\u2013 Ti\u1ebfp c\u1eadn nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau \u2014 gia \u0111\u00ecnh, kh\u00e1ch du l\u1ecbch, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng v\u00e0 sinh vi\u00ean<\/td>\n

\u2013 L\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o t\u1ea7m nh\u00ecn \u0111\u01b0\u1eddng ph\u1ed1, c\u00e1c doanh nghi\u1ec7p xung quanh v\u00e0 th\u1eddi gian trong ng\u00e0y<\/p>\n

\u2013 Ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng<\/td>\n<\/tr>\n

Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<\/td>\nT\u1ecda l\u1ea1c t\u1ea1i v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n \u1edf c\u00e1c khu \u0111\u00f4 th\u1ecb \u0111\u00f4ng \u0111\u00fac g\u1ea7n tr\u01b0\u1eddng h\u1ecdc, \u0111\u1ea1i h\u1ecdc, b\u1ec7nh vi\u1ec7n v\u00e0 khu d\u00e2n c\u01b0<\/td>\nT\u00f9y thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u1ecb tr\u00ed<\/td>\n<\/tr>\n
M\u00f4i tr\u01b0\u1eddng & S\u1ef1 tho\u1ea3i m\u00e1i<\/td>\n\u0110\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 m\u00e1y l\u1ea1nh, ti\u1ec7n nghi s\u1ea1ch s\u1ebd v\u00e0 kh\u00f4ng gian an to\u00e0n<\/td>\nKh\u00f4ng gian ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 k\u00e9m tho\u1ea3i m\u00e1i h\u01a1n khi th\u1eddi ti\u1ebft kh\u1eafc nghi\u1ec7t; ch\u1ee7 s\u1edf h\u1eefu ch\u1ecbu tr\u00e1ch nhi\u1ec7m ki\u1ec3m so\u00e1t m\u00f4i tr\u01b0\u1eddng v\u00e0 v\u1ec7 sinh<\/td>\n<\/tr>\n
An ninh & B\u1ea3o tr\u00ec<\/td>\nH\u1ec7 th\u1ed1ng an ninh chuy\u00ean nghi\u1ec7p v\u00e0 b\u1ea3o tr\u00ec th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi ban qu\u1ea3n l\u00fd trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i<\/td>\nAn ninh v\u00e0 b\u1ea3o tr\u00ec t\u1ef1 qu\u1ea3n l\u00fd, chi ph\u00ed t\u0103ng v\u00e0 r\u1ee7i ro ho\u1ea1t \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u1ed9m c\u1eafp ho\u1eb7c ph\u00e1 ho\u1ea1i<\/td>\n<\/tr>\n
H\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 xung quanh<\/td>\nC\u00e1c trung t\u00e2m mua s\u1eafm cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u201ct\u1ea5t c\u1ea3 trong m\u1ed9t\u201d v\u00e0 khuy\u1ebfn kh\u00edch \u0103n u\u1ed1ng theo c\u1ea3m h\u1ee9ng<\/td>\n\u00cdt c\u00f3 th\u1ec3 h\u01a1n, t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c c\u1eeda h\u00e0ng tr\u00ean c\u00f9ng m\u1ed9t con ph\u1ed1<\/td>\n<\/tr>\n
Thi\u1ebft k\u1ebf & B\u1ed1 c\u1ee5c Linh ho\u1ea1t<\/td>\nT\u00ednh linh ho\u1ea1t h\u1ea1n ch\u1ebf v\u00ec c\u00e1c c\u1eeda h\u00e0ng ph\u1ea3i tu\u00e2n theo c\u00e1c h\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf trung t\u00e2m mua s\u1eafm v\u00e0 c\u00e1c h\u1ea1n ch\u1ebf v\u1ec1 c\u1ea5u tr\u00fac<\/td>\nT\u00ednh linh ho\u1ea1t cao: ch\u1ee7 s\u1edf h\u1eefu c\u00f3 th\u1ec3 t\u1ef1 do thi\u1ebft k\u1ebf v\u00e0 c\u1ea3i t\u1ea1o \u0111\u1ec3 ph\u1ea3n \u00e1nh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n
Gi\u1edd ho\u1ea1t \u0111\u1ed9ng<\/td>\nGi\u1edd m\u1edf c\u1eeda c\u1ed1 \u0111\u1ecbnh c\u1ee7a trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i: kh\u00f4ng \u0111\u01b0\u1ee3c m\u1edf s\u1edbm h\u01a1n ho\u1eb7c mu\u1ed9n h\u01a1n gi\u1edd \u0111\u01b0\u1ee3c ph\u00e9p<\/td>\nGi\u1edd m\u1edf c\u1eeda linh ho\u1ea1t: c\u00f3 th\u1ec3 m\u1edf c\u1eeda mu\u1ed9n ho\u1eb7c s\u1edbm, t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
Cu\u1ed9c thi<\/td>\nC\u1ea1nh tranh cao v\u00ec nhi\u1ec1u c\u1eeda h\u00e0ng F&B t\u1eadp trung \u1edf c\u00f9ng m\u1ed9t khu v\u1ef1c<\/td>\n\u00cdt c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp h\u01a1n \u1edf g\u1ea7n; d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng trung th\u00e0nh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a B&Company<\/p>\n

\u00dd ngh\u0129a kinh doanh<\/h3>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B t\u1eadp trung v\u00e0o s\u1ef1 ti\u1ec7n l\u1ee3i, d\u1ecbch v\u1ee5 nhanh ch\u00f3ng v\u00e0 tr\u1ea3i nghi\u1ec7m cao c\u1ea5p th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. C\u00e1c qu\u00e1n c\u00e0 ph\u00ea cao c\u1ea5p, chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh qu\u1ed1c t\u1ebf v\u00e0 nh\u00e0 h\u00e0ng th\u00e2n thi\u1ec7n v\u1edbi gia \u0111\u00ecnh th\u01b0\u1eddng l\u00e0 nh\u1eefng \u1ee9ng c\u1eed vi\u00ean l\u00fd t\u01b0\u1edfng.[13]<\/a>\u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 s\u1edf h\u1eefu F&B mu\u1ed1n kinh doanh t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, c\u00f3 m\u1ed9t s\u1ed1 khuy\u1ebfn ngh\u1ecb c\u1ea7n c\u00e2n nh\u1eafc:<\/p>\n

T\u1ed1i \u01b0u h\u00f3a v\u1ecb tr\u00ed v\u00e0 kh\u00f4ng gian: <\/strong>Vi\u1ec7c l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p trong trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u1ea7m nh\u00ecn v\u00e0 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 kh\u00f4ng n\u1eb1m trong khu v\u1ef1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i (CBD), c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B v\u1eabn c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng khu v\u1ef1c c\u00f3 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cao g\u1ea7n l\u1ed1i v\u00e0o ho\u1eb7c c\u00e1c kh\u00e1ch thu\u00ea ch\u1ee7 ch\u1ed1t (nh\u01b0 c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn ho\u1eb7c r\u1ea1p chi\u1ebfu phim) n\u1ebfu c\u00f3 th\u1ec3. Trong kh\u00f4ng gian cho thu\u00ea h\u1ea1n ch\u1ebf, vi\u1ec7c b\u1ed1 tr\u00ed m\u1eb7t b\u1eb1ng n\u00ean \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh:<\/strong> Vi\u1ec7c l\u1ef1a ch\u1ecdn ho\u1ea1t \u0111\u1ed9ng t\u1ea1i trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p F&B v\u1eeba v\u00e0 nh\u1ecf. Ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng cao, c\u00f9ng v\u1edbi c\u00e1c chi ph\u00ed b\u1ed5 sung cho b\u1ea3o tr\u00ec, ti\u1ec7n \u00edch v\u00e0 ti\u1ebfp th\u1ecb, c\u00f3 th\u1ec3 g\u00e2y \u00e1p l\u1ef1c l\u00ean bi\u00ean l\u1ee3i nhu\u1eadn. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i \u00edch t\u1eeb l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u1ea3o h\u01a1n so v\u1edbi g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh gia t\u0103ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a: <\/strong>C\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u00f3 r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng F&B v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u c\u00f3 khu \u1ea9m th\u1ef1c d\u00e0nh ri\u00eang cho \u0103n u\u1ed1ng, t\u1ea1o n\u00ean m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, \u0111\u00f2i h\u1ecfi s\u1ef1 n\u1ed5i b\u1eadt. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u1ed9c \u0111\u00e1o, th\u1ef1c \u0111\u01a1n s\u00e1ng t\u1ea1o ho\u1eb7c d\u1ecbch v\u1ee5 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1ea5t k\u1ec3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[1]<\/a> iPos v\u00e0 Nestle, B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 (https:\/\/drive.google.com\/file\/d\/1KcozbNF1tVWBQoMEoY8CGb0CdcpkL0E8\/view)<\/p>\n

[2]<\/a> Th\u1eddi b\u00e1o T\u00e0i Ch\u00ednh (Financial Times), Ng\u00e0nh F&B v\u01b0\u1ee3t qua \u201cng\u01b0\u1ee1ng h\u1eb9p\u201d, doanh nghi\u1ec7p th\u00edch \u1ee9ng \u0111\u1ec3 m\u1edf \u0111\u01b0\u1eddng \u0111i l\u00ean (https:\/\/thoibaotaichinhvietnam.vn\/nganh-fb-vuot-nguong-cua-hep-doanh-nghiep-thich-ung-de-mo-loi-di-len-184747.html)<\/p>\n

[3]<\/a> \u0110\u1ed5i m\u1edbi v\u1ec1 Customer Insight, Khai tr\u01b0\u01a1ng trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam n\u0103m 2024: Nh\u00ecn l\u1ea1i m\u1ed9t n\u0103m (https:\/\/ciigis.com\/vietnam-shopping-mall-openings-in-2024-a-year-in-review\/)<\/p>\n

[4]<\/a> Q&Me, Xu h\u01b0\u1edbng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb Vi\u1ec7t Nam (Modern Trade) 2025 (https:\/\/sinhvien.dinhtienminh.net\/)<\/p>\n

[5]<\/a> Avison Young, B\u00e1o c\u00e1o ki\u1ebfn th\u1ee9c b\u1ea5t \u0111\u1ed9ng s\u1ea3n Vi\u1ec7t Nam qu\u00fd 1 n\u0103m 2025 (https:\/\/www.avisonyoung.vn\/documents\/d\/vietnam\/avison-young-vietnam_q1-2025_quarterly-report_eng)<\/p>\n

[6]<\/a> Savills, C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh h\u00ecnh nhu c\u1ea7u b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i t\u1ea1i Vi\u1ec7t Nam (https:\/\/www.savills.com.vn\/blog\/article\/220807\/vietnam-eng\/0425-factors-shaping-demand-in-vietnam-commercial-real-estate.aspx)<\/p>\n

[7]<\/a> VNExpress, th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c 'ph\u1ee7 s\u00f3ng' trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i TP.HCM (https:\/\/vnexpress.net\/thuong-hieu-trung-quoc-phu-song-trung-tam-thuong-mai-tp-hcm-4956613.html)<\/p>\n

[8]<\/a> Hanoi Times, Th\u1ecb tr\u01b0\u1eddng cho thu\u00ea m\u1eb7t b\u1eb1ng m\u1eb7t ti\u1ec1n H\u00e0 N\u1ed9i \u1ea3m \u0111\u1ea1m do gi\u00e1 cao (https:\/\/kinhtedothi.vn\/mat-bang-cho-thue-nha-pho-ha-noi-e-am-vi-gia-cao.700136.html)<\/p>\n

[9]<\/a> \u0110\u00e0i Ti\u1ebfng n\u00f3i Vi\u1ec7t Nam, Nh\u00e0 m\u1eb7t ph\u1ed1 cho thu\u00ea \u0111ang ch\u1ecbu \u00e1p l\u1ef1c c\u1ea1nh tranh gay g\u1eaft. (https:\/\/vov.vn\/thi-truong\/nha-mat-pho-cho-thue-chiu-nhieu-ap-luc-canh-tranh-khoc-liet-post1196541.vov)<\/p>\n

[10]<\/a>\u00a0 iPos v\u00e0 Nestle, B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 (https:\/\/drive.google.com\/file\/d\/1KcozbNF1tVWBQoMEoY8CGb0CdcpkL0E8\/view)<\/p>\n

[11]<\/a> CBRE, Th\u1ecb tr\u01b0\u1eddng B\u1ea5t \u0111\u1ed9ng s\u1ea3n H\u00e0 N\u1ed9i Qu\u00fd 2 n\u0103m 2025 (https:\/\/mktgdocs.cbre.com\/)<\/p>\n

[12]<\/a> CBRE, Th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh Qu\u00fd 2 n\u0103m 2025 (https:\/\/mktgdocs.cbre.com\/)<\/p>\n

[13]<\/a> Tin t\u1ee9c Vi\u1ec7t Nam, S\u1ef1 thay \u0111\u1ed5i trong ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi (https:\/\/vietnamnews.vn\/economy\/1727739\/retail-shake-up-brews-new-opportunities.html)<\/p>","protected":false},"excerpt":{"rendered":"

S\u1ef1 d\u1ecbch chuy\u1ec3n \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a c\u00e1c doanh nghi\u1ec7p F&B t\u1ea1i Vi\u1ec7t Nam t\u1eeb m\u1eb7t ti\u1ec1n \u0111\u01b0\u1eddng ph\u1ed1 sang trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111\u00e1nh d\u1ea5u s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb.<\/p>","protected":false},"author":12,"featured_media":22946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1138,1130],"yoast_head":"\nThe trend of shifting F&B locations from street-front premises to shopping malls: Analysis of benefits and costs - B-Company<\/title>\n<meta name=\"description\" content=\"The location shift of F&B businesses in Vietnam from street-front premises to shopping malls represents a significant change in the retail market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/the-trend-of-shifting-fb-locations-from-street-front-premises-to-shopping-malls-analysis-of-benefits-and-costs\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The trend of shifting F&B locations from street-front premises to shopping malls: Analysis of benefits and costs - 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