{"id":22915,"date":"2025-11-06T15:48:17","date_gmt":"2025-11-06T08:48:17","guid":{"rendered":"https:\/\/b-company.jp\/?p=22915"},"modified":"2025-11-06T16:53:54","modified_gmt":"2025-11-06T09:53:54","slug":"the-boycott-effect-global-brands-retreat-local-brands-ascent","status":"publish","type":"post","link":"https:\/\/b-company.jp\/vi\/the-boycott-effect-global-brands-retreat-local-brands-ascent\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng t\u1ea9y chay: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u r\u00fat lui, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng tr\u1ed7i d\u1eady"},"content":{"rendered":"
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B\u00e0i vi\u1ebft n\u00e0y d\u1ef1a tr\u00ean s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa B&Company v\u00e0\u00a0Central Insight (Indonesia)<\/a>.<\/em><\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Central Insight<\/strong><\/p>\n

Th\u00f4ng tin chi ti\u1ebft trung t\u00e2m<\/a> l\u00e0 m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u01b0\u01a1m t\u1ea1o doanh nghi\u1ec7p chuy\u00ean nghi\u1ec7p t\u1ea1i Indonesia v\u1edbi \u0111\u1ed9i ng\u0169 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u, nh\u00e0 ph\u00e2n t\u00edch v\u00e0 c\u1ed1 v\u1ea5n c\u1ea5p cao B2B v\u00e0 B2C gi\u00e0u kinh nghi\u1ec7m, tr\u01b0\u1edbc \u0111\u00e2y t\u1eebng l\u00e0m vi\u1ec7c cho c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n h\u00e0ng \u0111\u1ea7u, c\u00e1c t\u1eadp \u0111o\u00e0n Fortune 1000 v\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia Ch\u00e2u \u00c1.<\/em> Central Insight c\u00f3 chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u1ea1i Indonesia.<\/em><\/p>\n

B\u00e0i vi\u1ebft n\u00e0y cung c\u1ea5p th\u00f4ng tin v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Indonesia trong l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a t\u00ecnh h\u00ecnh \u0111\u1ecba ch\u00ednh tr\u1ecb to\u00e0n c\u1ea7u. <\/p>\n<\/div>\n\t

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Nh\u1eefng xung \u0111\u1ed9t \u0111\u1ecba ch\u00ednh tr\u1ecb to\u00e0n c\u1ea7u nh\u01b0 chi\u1ebfn tranh \u1edf Gaza c\u00f3 t\u00e1c \u0111\u1ed9ng lan t\u1ecfa v\u01b0\u1ee3t xa ph\u1ea1m vi ch\u00ednh tr\u1ecb. T\u1ea1i Indonesia, ph\u1ea3n \u1ee9ng c\u1ee7a c\u00f4ng ch\u00fang tr\u01b0\u1edbc nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00e3 th\u1ec3 hi\u1ec7n qua nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi d\u00e2n kh\u00f4ng ch\u1ec9 l\u1ef1a ch\u1ecdn mua g\u00ec, m\u00e0 c\u00f2n l\u1ef1a ch\u1ecdn mua c\u1ee7a ai, \u0111i\u1ec1u ch\u1ec9nh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd sao cho ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Indonesia \u0111\u00e3 ch\u1ecdn t\u1eeb ch\u1ed1i ho\u1eb7c t\u1ea9y chay s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c c\u00f4ng ty to\u00e0n c\u1ea7u b\u1ecb cho l\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn t\u1ed9i ph\u1ea1m chi\u1ebfn tranh. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 l\u00e0m gi\u00e1n \u0111o\u1ea1n ho\u1ea1t \u0111\u1ed9ng kinh doanh, l\u00e0m suy y\u1ebfu s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf l\u00e2u \u0111\u1eddi v\u00e0 m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba, g\u1eb7t h\u00e1i l\u1ee3i nhu\u1eadn b\u1ea5t ng\u1edd t\u1eeb phong tr\u00e0o n\u00e0y, t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a h\u1ecd tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba.<\/p>\n

Phong tr\u00e0o t\u1ea9y chay v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3 \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u<\/strong><\/h3>\n

Phong tr\u00e0o t\u1ea9y chay b\u1eaft \u0111\u1ea7u lan r\u1ed9ng \u0111\u00e1ng k\u1ec3 tr\u00ean kh\u1eafp Indonesia v\u00e0o cu\u1ed1i n\u0103m 2023, ch\u1ee7 y\u1ebfu do d\u01b0 lu\u1eadn l\u00ean ti\u1ebfng ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc s\u1ef1 leo thang c\u1ee7a xung \u0111\u1ed9t Israel-Palestine. Phong tr\u00e0o n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y ph\u1ea7n l\u1edbn b\u1edfi m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 "No Thanks", gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c \u0111\u1ecbnh ngu\u1ed3n g\u1ed1c v\u00e0 li\u00ean k\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m ch\u1ec9 b\u1eb1ng c\u00e1ch qu\u00e9t m\u00e3 v\u1ea1ch.<\/p>\n

Khi phong tr\u00e0o n\u00e0y ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u \u0111\u00e3 ch\u1ecbu \u00e1p l\u1ef1c, \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m FMCG.<\/p>\n

PT Unilever Indonesia Tbk. Tr\u01b0\u1eddng h\u1ee3p<\/strong><\/h4>\n

T\u1eadp \u0111o\u00e0n FMCG to\u00e0n c\u1ea7u, PT Unilever Indonesia Tbk., \u0111\u00e3 ch\u1ee9ng ki\u1ebfn doanh s\u1ed1 gi\u1ea3m 151 t\u1ea5n trong qu\u00fd 4 n\u0103m 2023 so v\u1edbi qu\u00fd 3 n\u0103m 2023 v\u00e0 l\u1ee3i nhu\u1eadn r\u00f2ng gi\u1ea3m 10,51 t\u1ea5n, xu\u1ed1ng c\u00f2n 4,8 ngh\u00ecn t\u1ef7 IDR so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty t\u1ea1i Indonesia c\u0169ng gi\u1ea3m t\u1eeb 38,51 t\u1ea5n xu\u1ed1ng c\u00f2n 34,91 t\u1ea5n v\u00e0o qu\u00fd 3 n\u0103m 2024.<\/p>\n

S\u1ef1 suy tho\u00e1i n\u00e0y c\u0169ng ph\u1ea3n \u00e1nh t\u00e2m l\u00fd nh\u00e0 \u0111\u1ea7u t\u01b0, v\u1edbi gi\u00e1 c\u1ed5 phi\u1ebfu Unilever Indonesia gi\u1ea3m t\u1eeb 3.800 IDR v\u00e0o ng\u00e0y 6 th\u00e1ng 10 n\u0103m 2023 xu\u1ed1ng c\u00f2n 2.590 IDR v\u00e0o th\u00e1ng 2 n\u0103m 2024\u2014gi\u1ea3m 31,8%. \u0110\u1ebfn th\u00e1ng 10 n\u0103m 2024, m\u1ed9t n\u0103m sau khi xung \u0111\u1ed9t Gaza b\u1eaft \u0111\u1ea7u, c\u1ed5 phi\u1ebfu ti\u1ebfp t\u1ee5c gi\u1ea3m xu\u1ed1ng c\u00f2n 1.960 IDR, gi\u1ea3m 48,4% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. S\u1ef1 s\u1ee5t gi\u1ea3m k\u00e9o d\u00e0i n\u00e0y l\u00e0m n\u1ed5i b\u1eadt t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh d\u00e0i h\u1ea1n c\u1ee7a phong tr\u00e0o t\u1ea9y chay.<\/p>\n

Theo B\u1ea3ng th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng Compas, c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111\u00e3 tr\u1ea3i qua m\u1ee9c gi\u1ea3m doanh s\u1ed1 m\u1ea1nh nh\u1ea5t, trung b\u00ecnh 16,5% t\u1eeb ng\u00e0y 2 \u0111\u1ebfn ng\u00e0y 15 th\u00e1ng 6 n\u0103m 2024, do t\u00e1c \u0111\u1ed9ng r\u1ed9ng r\u00e3i c\u1ee7a \u201cM\u1ecdi \u00e1nh m\u1eaft \u0111\u1ed5 d\u1ed3n v\u1ec1 Rafah\u201d<\/em>[1]<\/a> Chi\u1ebfn d\u1ecbch t\u1ea9y chay. T\u1eeb ng\u00e0y 2 \u0111\u1ebfn ng\u00e0y 15 th\u00e1ng 6 n\u0103m 2024, t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch t\u1ea9y chay \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng tr\u00ean nhi\u1ec1u danh m\u1ee5c s\u1ea3n ph\u1ea9m:<\/p>\n

\u2013 Trong s\u1ed1 37 m\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m d\u00e0nh cho m\u1eb9 v\u00e0 b\u00e9 b\u1ecb t\u1ea9y chay, c\u00f3 92% b\u1ecb s\u1ee5t gi\u1ea3m doanh s\u1ed1.<\/p>\n

\u2013 Trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng, 74% trong s\u1ed1 29 th\u01b0\u01a1ng hi\u1ec7u li\u00ean k\u1ebft c\u00f3 doanh s\u1ed1 b\u00e1n h\u00e0ng th\u1ea5p h\u01a1n so v\u1edbi c\u00f9ng k\u1ef3 hai tu\u1ea7n tr\u01b0\u1edbc.<\/p>\n

\u2013 T\u01b0\u01a1ng t\u1ef1, trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, 74% trong s\u1ed1 75 th\u01b0\u01a1ng hi\u1ec7u b\u1ecb t\u1ea9y chay b\u00e1o c\u00e1o doanh s\u1ed1 gi\u1ea3m.<\/p>\n

\u2013 Ngay c\u1ea3 trong ng\u00e0nh h\u00e0ng l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, 62% trong s\u1ed1 85 th\u01b0\u01a1ng hi\u1ec7u ghi nh\u1eadn \u0111\u00e0 gi\u1ea3m doanh s\u1ed1.<\/p>\n

\u2013 S\u1ef1 suy gi\u1ea3m tr\u00ean di\u1ec7n r\u1ed9ng n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng cu\u1ed9c t\u1ea9y chay \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i \u0111\u00e1ng k\u1ec3 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u1ea3n \u00e1nh l\u00e0n s\u00f3ng ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng t\u0103ng \u1edf Indonesia.<\/p>\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a GoodStats.id[2]<\/a> c\u1ee7ng c\u1ed1 s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi n\u00e0y:<\/p>\n

\u2013 2% ng\u01b0\u1eddi Indonesia \u0111\u01b0\u1ee3c h\u1ecfi \u1ee7ng h\u1ed9 vi\u1ec7c t\u1ea9y chay c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn Israel<\/p>\n

\u2013 Trong s\u1ed1 \u0111\u00f3, 77,2% \u0111\u00e3 t\u00edch c\u1ef1c tham gia t\u1ea9y chay<\/p>\n

\u0110\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0:<\/p>\n

\u2013 \u0110o\u00e0n k\u1ebft v\u1edbi Palestine: 68.1%<\/p>\n

\u2013 Mong mu\u1ed1n g\u00e2y \u00e1p l\u1ef1c l\u00ean Israel: 55.3%<\/p>\n

\u2013 C\u00e2n nh\u1eafc v\u1ec1 t\u00f4n gi\u00e1o\/\u0111\u1ea1o \u0111\u1ee9c: 30%<\/p>\n

H\u01a1n n\u1eefa, 55.1% tin r\u1eb1ng phong tr\u00e0o t\u1ea9y chay c\u00f3 th\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee7a Israel.<\/p>\n

V\u1ec1 b\u1ea3n ch\u1ea5t, xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 bi\u1ec3u th\u1ecb m\u1ed9t ph\u1ea3n \u1ee9ng ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh s\u1ef1 chuy\u1ec3n \u0111\u1ed5i mang t\u00ednh c\u1ea5u tr\u00fac trong c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Indonesia \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng g\u1eafn li\u1ec1n v\u1edbi \u0111\u1ecbnh v\u1ecb \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ch\u00ednh tr\u1ecb, bu\u1ed9c c\u00e1c c\u00f4ng ty FMCG to\u00e0n c\u1ea7u ph\u1ea3i \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, s\u1ef1 g\u1eafn k\u1ebft v\u1edbi c\u00e1c b\u00ean li\u00ean quan v\u00e0 khu\u00f4n kh\u1ed5 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u1ea7u th\u1ee7 thay th\u1ebf v\u00e0 c\u1ea7u th\u1ee7 \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/h3>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng tr\u1ed7i d\u1eady khi ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng FMCG c\u1ee7a Indonesia<\/strong><\/h4>\n

Gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ea1o \u0111\u1ee9c hi\u1ec7n \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng t\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ch\u00ednh tr\u1ecb, nhi\u1ec1u ng\u01b0\u1eddi Indonesia \u0111ang c\u00f3 \u00fd th\u1ee9c t\u1ea9y chay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ecb coi l\u00e0 c\u00f3 li\u00ean k\u1ebft tr\u00e1i ng\u01b0\u1ee3c v\u1edbi l\u1eadp tr\u01b0\u1eddng \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a h\u1ecd. S\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi n\u00e0y, t\u1ea5t nhi\u00ean, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd.<\/p>\n

Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 t\u1ea1o ra nh\u1eefng tr\u1edf ng\u1ea1i \u0111\u00e1ng k\u1ec3 cho c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia trong khi m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 cho c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc - \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ng\u00e0nh h\u00e0ng ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 gia \u0111\u00ecnh, l\u00e0m \u0111\u1eb9p v\u00e0 m\u1eb9 v\u00e0 b\u00e9, n\u01a1i Unilever Indonesia, v\u1ed1n \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 li\u00ean k\u1ebft v\u1edbi Israel, theo truy\u1ec1n th\u1ed1ng l\u00e0 c\u00f4ng ty th\u1ed1ng l\u0129nh nh\u01b0ng v\u1ecb th\u1ebf th\u1ed1ng l\u0129nh n\u00e0y \u0111\u00e3 b\u1ecb x\u00f3i m\u00f2n.<\/p>\n

Ph\u00e2n kh\u00fac ch\u0103m s\u00f3c t\u1ea1i nh\u00e0<\/strong><\/h4>\n

Ph\u00e2n kh\u00fac ch\u0103m s\u00f3c gia \u0111\u00ecnh \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba, v\u1edbi Wings Group tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb h\u01b0\u1edfng l\u1ee3i ch\u00ednh t\u1eeb hi\u1ec7u \u1ee9ng t\u1ea9y chay. L\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a Wings n\u1eb1m \u1edf gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp, cho ph\u00e9p c\u00f4ng ty thu h\u00fat c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ea3 l\u1eabn nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c. K\u1ebft qu\u1ea3 l\u00e0, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Wings nh\u01b0 SoKlin v\u00e0 Daia ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng thay th\u1ebf cho Rinso c\u1ee7a Unilever.<\/p>\n

M\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u1ee7 ch\u1ed1t kh\u00e1c, PT Kino Indonesia, \u0111\u00e3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y v\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng tr\u1ea3i d\u00e0i t\u1eeb c\u00e1c m\u1eb7t h\u00e0ng c\u00e1 nh\u00e2n, gia d\u1ee5ng \u0111\u1ebfn ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da Ovale \u0111ang c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u1edbi Dove & Pond's c\u1ee7a Unilever. S\u1ef1 thay \u0111\u1ed5i n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Indonesia kh\u00f4ng ch\u1ec9 b\u1ecb th\u00fac \u0111\u1ea9y b\u1edfi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng m\u00e0 c\u00f2n b\u1edfi s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 t\u00ednh trung l\u1eadp \u0111\u1ea1o \u0111\u1ee9c trong b\u1ed1i c\u1ea3nh tranh c\u00e3i to\u00e0n c\u1ea7u.<\/p>\n

Home Care products in a supermarket in Indonesia<\/strong><\/p>\n

\"Home<\/em><\/p>\n

Ngu\u1ed3n: Central Insight<\/em><\/p>\n

Ph\u00e2n kh\u00fac l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n: Nh\u00e0 v\u00f4 \u0111\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n<\/strong><\/h4>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n t\u1ea1i Indonesia, v\u1ed1n tr\u01b0\u1edbc \u0111\u00e2y do Unilever Indonesia th\u1ed1ng tr\u1ecb, \u0111\u00e3 c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch do s\u1ef1 gia t\u0103ng c\u1ee7a ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau l\u00e0n s\u00f3ng t\u1ea9y chay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean k\u1ebft v\u1edbi Israel. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc, v\u1edbi Wings Group ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 21,8% trong chi\u1ebfn d\u1ecbch \u201cAll Eyes on Rafah\u201d. Th\u00e0nh t\u00edch n\u00e0y cho th\u1ea5y kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd b\u1eb1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c. Trong khi \u0111\u00f3, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u nh\u01b0 KAO t\u0103ng nh\u1eb9 6,5%, v\u00e0 2 nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c l\u1ea7n l\u01b0\u1ee3t t\u0103ng tr\u01b0\u1edfng 4,2% v\u00e0 2%. Nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u00e0nh t\u00edch \u0111\u00e1ng ch\u00fa \u00fd l\u00e0:<\/p>\n

T\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 trong l\u0129nh v\u1ef1c Ch\u0103m s\u00f3c gia \u0111\u00ecnh, Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 Ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p (th\u00e1ng 5 ~ th\u00e1ng 6 n\u0103m 2024)<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
C\u00f4ng ty\/Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td>\nTh\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u \/ \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/td>\nT\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 (%)<\/strong><\/td>\nS\u1ea3n ph\u1ea9m\/Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh<\/strong><\/td>\n<\/tr>\n
Nh\u00f3m Wings<\/strong><\/td>\n\u0110\u1ecba ph\u01b0\u01a1ng<\/td>\n21.8<\/td>\nCh\u0103m s\u00f3c t\u1ea1i nh\u00e0 (v\u00ed d\u1ee5: SoKlin, Daia)<\/td>\n<\/tr>\n
Kao Indonesia<\/strong><\/td>\nTo\u00e0n c\u1ea7u<\/td>\n6.5<\/td>\nCh\u0103m s\u00f3c c\u00e1 nh\u00e2n (Biore, Biore d\u00e0nh cho nam)<\/td>\n<\/tr>\n
C\u00f4ng ngh\u1ec7 v\u00e0 \u0110\u1ed5i m\u1edbi Paragon<\/strong><\/td>\n\u0110\u1ecba ph\u01b0\u01a1ng<\/td>\n5.7<\/td>\nCh\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p (Wardah, Kahf)<\/td>\n<\/tr>\n
Kinocare Era Kosmetindo<\/strong><\/td>\n\u0110\u1ecba ph\u01b0\u01a1ng<\/td>\n5.0<\/td>\nCh\u0103m s\u00f3c c\u00e1 nh\u00e2n (Ellips, Ovale)<\/td>\n<\/tr>\n
2 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u kh\u00e1c<\/strong><\/td>\nTo\u00e0n c\u1ea7u<\/td>\n4.2 v\u00e0 2.0<\/td>\nC\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 (b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi cu\u1ed9c t\u1ea9y chay)<\/td>\n<\/tr>\n
Tempo Scan Th\u00e1i B\u00ecnh D\u01b0\u01a1ng<\/strong><\/td>\n\u0110\u1ecba ph\u01b0\u01a1ng<\/td>\n3.1<\/td>\nCh\u0103m s\u00f3c c\u00e1 nh\u00e2n (Marina, My Baby)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p c\u1ee7a Central Insight<\/em><\/p>\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty to\u00e0n c\u1ea7u \u0111\u1ec1u g\u1eb7p ph\u1ea3i k\u1ebft qu\u1ea3 ti\u00eau c\u1ef1c. PT Kao Indonesia, m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t Nh\u1eadt B\u1ea3n (v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Biore, Kao Men's Biore v\u00e0 Laurier, v.v.), kh\u00f4ng n\u1eb1m trong danh s\u00e1ch t\u1ea9y chay, \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 6,5%, cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn ph\u00e2n bi\u1ec7t gi\u1eefa ngu\u1ed3n g\u1ed1c \u0111a qu\u1ed1c gia v\u00e0 khuynh h\u01b0\u1edbng ch\u00ednh tr\u1ecb.<\/p>\n

Nh\u00ecn chung, ph\u00e2n kh\u00fac l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n minh h\u1ecda cho s\u1ef1 t\u00e1i c\u00e2n b\u1eb1ng v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac gi\u1eefa c\u00e1c doanh nghi\u1ec7p to\u00e0n c\u1ea7u v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng. M\u1eb7c d\u00f9 ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c \u0111\u00f3ng vai tr\u00f2 l\u00e0 ch\u1ea5t x\u00fac t\u00e1c, nh\u01b0ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 Paragon v\u00e0 Wings Group cu\u1ed1i c\u00f9ng l\u1ea1i b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c, uy t\u00edn halal v\u1eefng ch\u1eafc v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 b\u1ea3n s\u1eafc ng\u01b0\u1eddi ti\u00eau d\u00f9ng Indonesia - nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh l\u1ee3i th\u1ebf c\u1ea1nh tranh trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n

Beauty Care products in a supermarket in Indonesia<\/strong><\/p>\n

\"Beauty<\/em><\/p>\n

Ngu\u1ed3n: Central Insight<\/em><\/p>\n

Personal Care products in a supermarket in Indonesia<\/strong><\/p>\n

\u00a0\u00a0 \"Personal<\/p>\n

Ngu\u1ed3n: Central Insight<\/em><\/p>\n

Ph\u00e2n kh\u00fac M\u1eb9 v\u00e0 B\u00e9: S\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t nh\u1ea5t sang c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba<\/strong><\/h4>\n

Ng\u00e0nh h\u00e0ng m\u1eb9 v\u00e0 b\u00e9 th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t nh\u1ea5t t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u sang th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng trong t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac FMCG, cho th\u1ea5y xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 mang t\u00ednh d\u00e2n t\u1ed9c \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i h\u00e0nh vi mua s\u1eafm t\u1ea1i Indonesia. Ng\u00e0nh h\u00e0ng n\u00e0y v\u1ed1n tr\u01b0\u1edbc \u0111\u00e2y do c\u00e1c c\u00f4ng ty to\u00e0n c\u1ea7u th\u1ed1ng tr\u1ecb - bao g\u1ed3m c\u1ea3 Unilever Indonesia - \u0111\u00e3 tr\u1ea3i qua s\u1ef1 t\u00e1i c\u1ea5u tr\u00fac th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3.<\/p>\n

Trong chi\u1ebfn d\u1ecbch t\u1ea9y chay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u g\u1eafn li\u1ec1n v\u1edbi Israel \u0111\u00e3 ch\u1ee9ng ki\u1ebfn doanh s\u1ed1 gi\u1ea3m 18,31 t\u1ea5n, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng l\u1ea1i ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3: Wings Group ch\u1ee9ng ki\u1ebfn doanh s\u1ed1 t\u0103ng v\u1ecdt 38,51 t\u1ea5n, \u0111\u00e1nh d\u1ea5u m\u1ed9t trong nh\u1eefng th\u00e0nh t\u00edch m\u1ea1nh m\u1ebd nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG). S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, cho ph\u00e9p th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng s\u00e2u r\u1ed9ng ngay c\u1ea3 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 h\u1ea1ng hai.<\/p>\n

PT Tempo Scan Pacific Tbk. (n\u1ed5i ti\u1ebfng nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u My Baby, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c em b\u00e9, bao g\u1ed3m ph\u1ea5n r\u00f4m, kem d\u01b0\u1ee1ng da v\u00e0 kh\u0103n lau) ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 12,6%, nh\u1edd v\u00e0o uy t\u00edn \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c em b\u00e9 v\u00e0 gia \u0111\u00ecnh, trong khi PT Inovasi Teknologi Untung Berkah, ho\u1ea1t \u0111\u1ed9ng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u Gently chuy\u00ean v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n cho tr\u1ebb s\u01a1 sinh v\u00e0 tr\u1ebb em v\u1edbi c\u00f4ng th\u1ee9c t\u1ef1 nhi\u00ean, d\u1ecbu nh\u1eb9, \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1 l\u00e0 11,1%, nh\u1ea5n m\u1ea1nh \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng nhanh nh\u1eb9n.<\/p>\n

Mother and Baby products in a supermarket in Indonesia<\/strong><\/p>\n

\"Mother<\/em><\/p>\n

Ngu\u1ed3n: Central Insight<\/em><\/p>\n

X\u00e9t v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac, s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y nh\u1ea5n m\u1ea1nh ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, kh\u1ea3 n\u0103ng chi tr\u1ea3 v\u00e0 ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong c\u00e1c danh m\u1ee5c li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 h\u1ea1nh ph\u00fac gia \u0111\u00ecnh. \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n sang s\u1eed d\u1ee5ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c b\u00e0 m\u1eb9 v\u00e0 tr\u1ebb em ph\u1ea3n \u00e1nh c\u1ea3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u1ec1 gi\u00e1 tr\u1ecb l\u1eabn t\u00e2m l\u00fd e ng\u1ea1i r\u1ee7i ro - khi c\u00e1c b\u1eadc cha m\u1eb9 t\u00ecm ki\u1ebfm nh\u1eefng l\u1ef1a ch\u1ecdn thay th\u1ebf an to\u00e0n, quen thu\u1ed9c v\u00e0 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

Nh\u00ecn chung, c\u00e1c doanh nh\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng Indonesia \u0111ang nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba m\u00e0 c\u00f2n t\u1ea1o ra nh\u1eefng t\u00e1c \u0111\u1ed9ng lan t\u1ecfa t\u00edch c\u1ef1c v\u1ec1 kinh t\u1ebf - bao g\u1ed3m t\u1ea1o vi\u1ec7c l\u00e0m m\u1edbi, c\u1ee7ng c\u1ed1 chu\u1ed7i cung \u1ee9ng n\u1ed9i \u0111\u1ecba v\u00e0 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o h\u00e0ng nh\u1eadp kh\u1ea9u.<\/p>\n

Th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i<\/strong><\/h3>\n

T\u00e2m l\u00fd \u0111\u1ecba ch\u00ednh tr\u1ecb, nh\u01b0 \u0111\u00e3 th\u1ea5y trong c\u00e1c cu\u1ed9c t\u1ea9y chay g\u1ea7n \u0111\u00e2y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Indonesia, \u0111ang t\u00edch c\u1ef1c \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh kinh doanh. Nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y, b\u1eaft ngu\u1ed3n t\u1eeb ni\u1ec1m tin \u0111\u1ea1o \u0111\u1ee9c ho\u1eb7c ch\u00ednh tr\u1ecb, \u0111\u00e3 g\u00e2y ra nh\u1eefng thay \u0111\u1ed5i h\u00e0nh vi kinh t\u1ebf s\u00e2u s\u1eafc, trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecbnh h\u00ecnh \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia (MNC). S\u1ef1 x\u00f3i m\u00f2n ni\u1ec1m tin \u0111\u00e3 b\u1ed9c l\u1ed9 m\u1ed9t \u0111i\u1ec3m y\u1ebfu v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac: s\u1ef1 ph\u1ee5 thu\u1ed9c qu\u00e1 m\u1ee9c v\u00e0o di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 b\u1ea3n \u0111\u1ecba h\u00f3a ho\u1eb7c s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c. \u0110\u1ec3 l\u1ea5y l\u1ea1i ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty to\u00e0n c\u1ea7u ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i c\u00e1c ph\u1ea3n \u1ee9ng giao d\u1ecbch (nh\u01b0 vi\u1ec7c b\u00ecnh \u1ed5n gi\u00e1 c\u1ee7a PT Unilever) v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh minh b\u1ea1ch v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 linh ho\u1ea1t trong v\u1eadn h\u00e0nh.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a Indonesia \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3. L\u00e0n s\u00f3ng t\u1ea9y chay \u0111\u00e3 th\u00fac \u0111\u1ea9y m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch c\u01a1 c\u1ea5u d\u00e0i h\u1ea1n, n\u01a1i ch\u1ee7 ngh\u0129a d\u00e2n t\u1ed9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u00fd th\u1ee9c \u0111\u1ea1o \u0111\u1ee9c v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 h\u1ed9i t\u1ee5 \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a l\u1ea1i l\u00f2ng trung th\u00e0nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba (v\u00ed d\u1ee5: Wings Group, PT Paragon) \u0111\u00e3 v\u01b0\u1ee3t qua nh\u1eefng \u0111\u1ecbnh ki\u1ebfn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng truy\u1ec1n th\u1ed1ng nh\u1edd c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng R&D, \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh v\u00e0 g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00e0y, con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc r\u1ea5t r\u00f5 r\u00e0ng. T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 li\u00ean t\u1ee5c v\u00e0o \u0111\u1ed5i m\u1edbi v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ea3m b\u1ea3o Halal, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u00e2n th\u1ef1c (v\u00ed d\u1ee5: #PoudlyMadeInIndonesia). S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y s\u1ebd x\u00e2y d\u1ef1ng ni\u1ec1m tin b\u1ec1n v\u1eefng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong b\u1ed1i c\u1ea3nh h\u1eadu t\u1ea9y chay.<\/p>\n

T\u1ea7m quan tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) t\u1ea1i Indonesia<\/strong><\/h3>\n

Trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) c\u1ee7a Indonesia, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng quan tr\u1ecdng h\u01a1n s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m. Kh\u00f4ng gi\u1ed1ng nh\u01b0 trong c\u00e1c l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 cao, n\u01a1i s\u1ef1 \u0111\u1ed5i m\u1edbi th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng c\u1ea1nh tranh, h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh h\u00e0ng FMCG - \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 gia \u0111\u00ecnh - \u0111\u1ec1u d\u1ef1a v\u00e0o c\u00f4ng th\u1ee9c v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i chu\u1ea9n h\u00f3a. Do \u0111\u00f3, nh\u1eadn th\u1ee9c, ni\u1ec1m tin v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh ngu\u1ed3n g\u1ed1c th\u1ef1c s\u1ef1 c\u1ee7a l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m FMCG \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 h\u00e0ng ng\u00e0y v\u00e0 li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c b\u1ed5 sung, ngh\u0129a l\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng mang t\u00ednh th\u00f3i quen v\u00e0 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng l\u1edbn b\u1edfi s\u1ef1 quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i. V\u00ed d\u1ee5, trong c\u00e1c danh m\u1ee5c nh\u01b0 x\u00e0 ph\u00f2ng, ch\u1ea5t t\u1ea9y r\u1eeda ho\u1eb7c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da c\u01a1 b\u1ea3n, c\u00f4ng ngh\u1ec7 ho\u1eb7c th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n ch\u1ec9 mang l\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t t\u1ed1i thi\u1ec3u gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a c\u00e1c doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc \u0111\u1ea7y kh\u00e1t v\u1ecdng, s\u1ef1 ph\u00f9 h\u1ee3p v\u1ec1 v\u0103n h\u00f3a v\u00e0 \u0111\u1ed9 tin c\u1eady \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 v\u00e0 truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n.<\/p>\n

Do \u0111\u00f3, t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u01b0 Indonesia - n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 gia \u0111\u00ecnh g\u1ea7n nh\u01b0 ph\u1ed5 bi\u1ebfn trong c\u00e1c h\u1ed9 gia \u0111\u00ecnh - th\u01b0\u01a1ng hi\u1ec7u v\u1eeba l\u00e0 t\u00edn hi\u1ec7u tin c\u1eady v\u1eeba l\u00e0 tuy\u00ean ng\u00f4n v\u1ec1 phong c\u00e1ch s\u1ed1ng. N\u00f3 kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y vi\u1ec7c mua h\u00e0ng l\u1eb7p l\u1ea1i m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong b\u1ed1i c\u1ea3nh \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1edbn, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac l\u00e0 \u0111\u00f2n b\u1ea9y c\u1ea1nh tranh then ch\u1ed1t.<\/p>\n

Nh\u1eefng c\u00e2n nh\u1eafc chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho nh\u00e0 \u0111\u1ea7u t\u01b0<\/strong><\/h3>\n

B\u1ed1i c\u1ea3nh ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i \u0111\u1eb7t ra c\u1ea3 th\u00e1ch th\u1ee9c l\u1eabn c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i, ch\u00eca kh\u00f3a n\u1eb1m \u1edf s\u1ef1 th\u00edch \u1ee9ng th\u00f4ng qua quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 n\u1ed9i \u0111\u1ecba h\u00f3a. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c ch\u1ee9ng nh\u1eadn Halal \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1ec1 v\u0103n h\u00f3a v\u00e0 quy \u0111\u1ecbnh. C\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 \u01b0u ti\u00ean n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, ngu\u1ed3n cung \u1ee9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Indonesia \u0111\u00f3n nh\u1eadn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ng\u00e0nh h\u00e0ng nh\u1ea1y c\u1ea3m v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c ho\u1eb7c v\u0103n h\u00f3a, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ef1c ph\u1ea9m, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 s\u1ea3n ph\u1ea9m gia \u0111\u00ecnh. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc h\u00ecnh th\u1ee9c li\u00ean doanh, mua l\u1ea1i c\u1ed5 ph\u1ea7n thi\u1ec3u s\u1ed1 ho\u1eb7c mua l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c, cho ph\u00e9p h\u1ecd tham gia v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng uy t\u00edn \u0111\u1ed3ng th\u1eddi qu\u1ea3n l\u00fd r\u1ee7i ro v\u1ec1 danh ti\u1ebfng, thay v\u00ec c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba h\u00e0ng \u0111\u1ea7u.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m thu\u1eadn l\u1ee3i \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 chuy\u00ean nghi\u1ec7p h\u00f3a ho\u1ea1t \u0111\u1ed9ng. Nhu c\u1ea7u t\u0103ng cao \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba - bao g\u1ed3m h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), th\u1ef1c ph\u1ea9m Halal, m\u1ef9 ph\u1ea9m v\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em - \u0111\u00f2i h\u1ecfi ngu\u1ed3n v\u1ed1n \u0111\u1ea7u t\u01b0 cho \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u00f3a chu\u1ed7i cung \u1ee9ng. Ngo\u00e0i ra, c\u00f2n c\u00f3 ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c \u1edf c\u00e1c th\u00e0nh ph\u1ed1 h\u1ea1ng hai v\u00e0 h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi n\u1ed5i, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng.<\/p>\n

C\u1ea3 hai nh\u00f3m nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb m\u1ed9t c\u01a1 h\u1ed9i chung: S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c nh\u01b0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng b\u1ec1n v\u1eefng. C\u00e1c cu\u1ed9c t\u1ea9y chay, t\u1eebng \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng gi\u00e1n \u0111o\u1ea1n t\u1ea1m th\u1eddi, gi\u1edd \u0111\u00e2y l\u1ea1i l\u00e0 ch\u1ea5t x\u00fac t\u00e1c cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u01a1 c\u1ea5u - t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1edbi cho c\u00e1c c\u00f4ng ty g\u1eafn k\u1ebft hi\u1ec7u qu\u1ea3 kinh doanh v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

V\u1ec1 b\u1ea3n ch\u1ea5t, h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i c\u1ee7a Indonesia kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t ph\u1ea3n \u1ee9ng\u2014m\u00e0 l\u00e0 m\u1ed9t s\u1ef1 t\u00e1i \u0111\u1ecbnh ngh\u0129a. S\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a \u00fd th\u1ee9c \u0111\u1ea1o \u0111\u1ee9c, ch\u1ee7 ngh\u0129a th\u1ef1c d\u1ee5ng kinh t\u1ebf v\u00e0 l\u00f2ng t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c \u0111ang t\u1ea1o n\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba t\u1ef1 ch\u1ee7 h\u01a1n, l\u1ea5y gi\u00e1 tr\u1ecb l\u00e0m \u0111\u1ed9ng l\u1ef1c. \u0110\u1ed1i v\u1edbi c\u1ea3 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p r\u1ea5t r\u00f5 r\u00e0ng: Nh\u1eefng ai tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc n\u00e0y s\u1ebd kh\u00f4ng ch\u1ec9 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed9ng \u0111\u1ecba ch\u00ednh tr\u1ecb m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n th\u1ecbnh v\u01b0\u1ee3ng nh\u1edd \u0111\u00f3.<\/p>\n

\u00a0<\/em><\/p>\n

* L\u01b0u \u00fd: N\u1ebfu b\u1ea1n mu\u1ed1n tr\u00edch d\u1eabn th\u00f4ng tin trong b\u00e0i vi\u1ebft n\u00e0y, vui l\u00f2ng ghi r\u00f5 ngu\u1ed3n v\u00e0 k\u00e8m theo link b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng b\u1ea3n quy\u1ec1n.<\/em><\/p>\n\n\n\n
B&Company, Inc.<\/em><\/strong><\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2008. Ch\u00fang t\u00f4i cung c\u1ea5p \u0111a d\u1ea1ng nh\u1eefng d\u1ecbch v\u1ee5 bao g\u1ed3m b\u00e1o c\u00e1o ng\u00e0nh, ph\u1ecfng v\u1ea5n ng\u00e0nh, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft n\u1ed1i kinh doanh. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u01a1n 900,000 c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc hay nhu c\u1ea7u n\u00e0o.<\/p>\n

info@b-company.jp<\/em><\/a>\u00a0+ (84) 28 3910 3913<\/strong><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/strong><\/p>\n

[1]<\/a> V\u00e0o th\u00e1ng 5 n\u0103m 2024, h\u00ecnh \u1ea3nh v\u1edbi d\u00f2ng ch\u1eef "T\u1ea5t c\u1ea3 \u00e1nh m\u1eaft h\u01b0\u1edbng v\u1ec1 Rafah" \u0111\u00e3 lan truy\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, lan truy\u1ec1n nh\u1eadn th\u1ee9c v\u1ec1 cu\u1ed9c xung \u0111\u1ed9t \u0111ang di\u1ec5n ra \u1edf Rafah. T\u1ea1i Indonesia, b\u00e0i \u0111\u0103ng n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng to\u00e0n khu v\u1ef1c v\u1edbi h\u01a1n 30 tri\u1ec7u b\u00e0i \u0111\u0103ng tr\u00ean Instagram Stories, ch\u00e2m ng\u00f2i cho m\u1ed9t l\u00e0n s\u00f3ng k\u00eau g\u1ecdi t\u1ea9y chay m\u1edbi.<\/em><\/p>\n

[2]<\/a> \u00a0Cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb ng\u00e0y 15 \u0111\u1ebfn ng\u00e0y 28 th\u00e1ng 7 n\u0103m 2024, v\u1edbi s\u1ef1 tham gia c\u1ee7a 1.000 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi t\u1eeb 18 \u0111\u1ebfn 58 tu\u1ed5i tr\u00ean kh\u1eafp Indonesia.<\/em><\/p>\n

https:\/\/www.reuters.com\/business\/retail-consumer\/mcdonalds-records-first-sales-miss-nearly-4-years-slow-international-business-2024-02-05\/<\/a><\/p>\n

https:\/\/money.kompas.com\/read\/2024\/02\/07\/201200426\/turun-10-4-persen-laba-bersih-unilever-indonesia-2023-jadi-rp-4-8-triliun<\/a><\/p>\n

https:\/\/compas.co.id\/article\/market-insight-efek-boikot-pada-brand-fmcg\/<\/a><\/p>\n

https:\/\/goodstats.id\/article\/survei-goodstats-mayoritas-warga-indonesia-dukung-aksi-boikot-produk-terafiliasi-israel-IOhHj<\/a><\/p>\n

https:\/\/www.idx.co.id\/en\/listed-companies\/company-profiles\/UNVR<\/a><\/p>\n

https:\/\/www.cnbcindonesia.com\/research\/20240629091358-128-550392\/diam-diam-wings-group-mayora-cuan-besar-dari-boikot-produk-israel<\/a><\/p>\n

https:\/\/duta.co\/compas-co-id-campaign-viral-eyes-on-rafah-penjualan-brand-fmcg-lokal-naik-di-e-commerce<\/a><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Indonesia \u0111\u00e3 ch\u1ecdn t\u1eeb ch\u1ed1i ho\u1eb7c t\u1ea9y chay c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c c\u00f4ng ty to\u00e0n c\u1ea7u b\u1ecb cho l\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng k\u1ebb g\u00e2y chi\u1ebfn tranh.<\/p>","protected":false},"author":12,"featured_media":22917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1357,85],"tags":[1922,1927,1132],"yoast_head":"\nThe boycott effect: Global brands retreat, local brands ascent - B-Company<\/title>\n<meta name=\"description\" content=\"Many Indonesian consumers have chosen to reject or boycott products from global companies thought to be associated with war perpetrators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/b-company.jp\/vi\/the-boycott-effect-global-brands-retreat-local-brands-ascent\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The boycott effect: Global brands retreat, local brands ascent - 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